JP7633118B2 - Advertising support device, receipt recording medium output method, advertising support system, and advertising support program - Google Patents

Description

The present invention relates to an advertising support device, a receipt recording medium output method , an advertising support system, and an advertising support program, and more particularly to advertising support when using a taxi vehicle.

In the industry providing taxi vehicle operation services, various attempts have been made to implement services taking into consideration the convenience of taxi users.
For example, Patent Document 1 discloses a technology for a taxi ticket that can be used as a recording medium for a variety of taxi usage information. The taxi ticket is equipped with an IC tag that can write various taxi usage information via an IC tag reader/writer connected to a taxi meter of the taxi vehicle. The taxi usage information includes the taxi fare, the boarding location coordinates indicating the boarding location to the taxi vehicle, and the alighting location coordinates indicating the alighting location from the taxi vehicle.

Patent Document 2 discloses technology for a taxi ticket operation system that can determine the validity of a taxi ticket. This taxi ticket operation system includes a management server equipped with a memory unit that stores ticket information for the taxi ticket, a taxi ticket on which a two-dimensional code related to the ticket information is printed, and an on-board terminal installed in the taxi.

Patent Document 3 discloses a taxi ticket operation system that can ensure the validity of tickets and can perform fare processing relatively easily. This taxi ticket operation system includes a management server and a mobile terminal that displays electronic tickets, and the management server has a reception unit that receives order information, a generation unit that generates electronic tickets, a notification unit that notifies the mobile terminal, and a processing unit that performs processing to determine when the electronic ticket has been used.

JP 2010-72728 A JP 2020-112904 A JP 2021-12449 A

By the way, with the launch of a new taxi fare and charge service called "fixed lump sum fare," companies that provide taxi vehicle operation services (hereinafter referred to as taxi companies) can issue tickets and commuter passes that allow customers to use taxis at a cheaper rate than the regular taxi fare.

In cases where it is expected that customers will use taxis more frequently, taxi companies can issue coupon tickets or commuter passes, which will reduce the fare per trip but increase the total revenue of the taxi company. On the other hand, for customers who use taxis, purchasing coupon tickets or commuter passes in advance will allow them to use taxis at a cheaper fare than usual, improving convenience and likely increasing the frequency of taxi use.

On the other hand, the system of taxi coupon tickets and commuter passes as described above is not well known among ordinary users, and it is unclear whether taxi companies actually issue coupon tickets or commuter passes. Even if taxi companies do issue coupon tickets or commuter passes, it is highly likely that the places where they can be used are limited to a very small range. Users also have few opportunities to find out where coupon tickets or commuter passes are sold.

As a result, taxi users will have fewer opportunities to learn about the existence of coupon tickets or commuter passes that they can actually use, and the likelihood that they will purchase such tickets or commuter passes will be extremely low.
On the other hand, taxi companies that have decided to issue coupon tickets or commuter passes need to advertise the existence of the coupon tickets or commuter passes to the many potential customers in order to encourage them to purchase the tickets.

However, for example, it is not desirable for the driver of a taxi to promote coupon tickets or commuter passes to passengers who are actually in the taxi, as this places a large burden on the driver in addition to driving. In other words, the driver must check whether there are any coupon tickets or commuter passes that can be used that match the usage conditions of the relevant user, and must also research and understand the fees and restrictions of the relevant coupon tickets, etc., and explain them to the user each time, which is an extremely cumbersome task.

Furthermore, frequent taxi users would want to obtain information about discounted taxi tickets or commuter passes that they can use, if such tickets actually exist. However, in cases where such tickets or commuter passes are sold only in a very limited number of places, or where the conditions under which they can be used are quite limited, it is actually very difficult for users to research and purchase tickets or commuter passes that meet their desired conditions.

The present invention has been made in consideration of the above-mentioned circumstances, and its purpose is to provide an advertising support device, a receipt recording medium, an advertising support system, and an advertising support program that are useful for automating advertising activities to sell taxi tickets and commuter passes to users when such tickets are issued.

The above object of the present invention is achieved by the following configuration:

An advertising support device having one or more vehicle-mounted terminals capable of providing advertising information to at least taxi users who use a taxi vehicle,
The on-board terminal has an advertising function for extracting advertising information for a specific book-of-ticket that is related to the riding record information necessary for calculating the fare of the taxi user when the riding record information is determined, and automatically presenting the extracted advertising information to the taxi user.
Promotional support device.

The server manages coupon ticket information determined based on statistics of the past riding records of multiple taxi users,
The taxi meter grasps the riding record of each taxi user, calculates the fare according to the riding record, and transmits the fare to the server;
The server extracts specific coupon information related to the riding record of each taxi user and transmits the information to the taxi meter;
The taxi meter prints, on a receipt recording medium on which fare receipt information provided to a taxi user who uses a taxi vehicle is recorded, promotional information for a specific book-of-ticket that is related to the riding record corresponding to the fare receipt information, in a state in which the promotional information is added.
A method for outputting receipt recording media.

An advertising support system having one or more vehicle-mounted terminals mounted in a taxi vehicle and a rear terminal capable of communicating with the vehicle-mounted terminals using wireless communication,
The rear terminal has a ticket management function for managing ticket information determined based on statistics of past ride records of a plurality of taxi users,
The on-board terminal has a fare calculation function for grasping the riding record of a taxi user and calculating a fare according to the riding record, a multi-ticket extraction function for extracting specific multi-ticket information related to the riding record of the taxi user, and an advertising function for presenting the extracted specific multi-ticket information to the taxi user in association with the riding record for which the fare has been calculated.
Promotional support system.

An advertising support program executable by one or more computers that can be used to control an advertising support system having one or more on-board terminals mounted in a taxi vehicle and a rear terminal capable of communicating with the on-board terminals by wireless communication,
A procedure for managing coupon ticket information determined based on statistics of past riding records of a plurality of taxi users;
A procedure for grasping the riding record of each taxi user and calculating a fare according to the riding record;
A step of extracting specific coupon information related to the riding history of each taxi user;
a step of associating the extracted specific coupon information with the ride record for which the fare has been calculated and presenting the information to the taxi user;
A promotional support program for causing a computer to execute the above .

The advertising support device, receipt recording medium output method , advertising support system, and advertising support program of the present invention can be used to automate advertising activities for selling taxi tickets and commuter passes to users when such tickets are issued.

The present invention has been briefly described above. The details of the present invention will become clearer by reading the following description of the embodiment of the invention (hereinafter referred to as "embodiment") with reference to the attached drawings.

FIG. 1 is a block diagram showing the overall configuration of an advertisement support system according to an embodiment of the present invention. FIG. 2(a) is a block diagram showing the server functions required for communication with the vehicle-mounted unit, and FIG. 2(b) is a block diagram showing the server functions required for creating, registering, and selling coupon tickets. FIG. 3 is a front view showing the appearance of four types of receipts. FIG. 4 is a front view showing an example of a screen display when a user accesses a coupon ticket purchasing site. FIG. 5 is a flowchart showing the operation of each component when the advertisement support system executes an advertisement. FIG. 6 is a flowchart showing the coupon ticket determination process. FIG. 7 is a flowchart showing the operation of each component when a coupon ticket is produced. FIG. 8 is a front view showing a display example of the ticket production support screen. FIG. 9 is a front view showing an example of a screen display when the range of the boarding location area is specified. FIG. 10 is a front view showing an example of a screen display when the range of a drop-off area is specified. FIG. 11 is a schematic diagram showing an example of the structure of a fee table and a location table. FIG. 12 is a front view showing an example of an input screen when creating a coupon ticket. FIG. 13 is a front view showing an example of a screen display of statistical data. 14(a) and 14(b) are front views showing a display example of the taxi meter screen.

Specific embodiments of the present invention are described below with reference to the drawings.

Figure 1 shows the overall configuration of an advertising support system 100 according to an embodiment of the present invention. This advertising support system 100 includes an advertising support device according to the present invention.

The advertising support system 100 shown in FIG. 1 has a main function of automatically advertising to passengers in a taxi vehicle 10 a specific taxi coupon that is likely to be available to the passenger. Taxi coupons can be issued as needed by taxi companies that provide taxi service, and sold to any consumer.

Passengers who repeatedly use taxis for the same boarding/dropping points along a specific section can use a coupon ticket to pay a cheaper fare per trip. In addition, taxi companies' revenue based on the fare per trip will be lower due to the issuance and sale of coupon tickets, but as passengers use taxis more frequently, they will be able to provide more efficient service and improve their total revenue.

However, because taxi companies need to aim to increase their own profits, it is highly likely that they will only issue tickets for sections between specific boarding and disembarking points. Furthermore, whether or not a ticket is actually issued is at the discretion of each taxi company. As a result, consumers who may use a taxi cannot easily find out whether or not a ticket actually exists, and even if a ticket does exist, they cannot find out whether or not a ticket that can be used for the section between the boarding and disembarking points they will be using.

On the other hand, for example, if a taxi driver were to advertise the tickets to passengers in the taxi, this would place a very heavy burden on the driver. The advertising support system 100 in Figure 1 has a function for automating such advertising.

The advertising support system 100 shown in FIG. 1 includes a server 20 that controls the entire system, multiple on-board devices installed in taxi vehicles 10, a management terminal 41 that can be used by taxi operators that provide taxi operation services, and any terminal that can be used by taxi users. The server 20 is installed, for example, in a specified data center and is connected to the Internet.

In the example shown in FIG. 1 , a taxi vehicle 10 is equipped with a wireless communication device 11, a taxi meter 12, a printer 13, and a tablet terminal 14 as on-board devices.
The wireless communication device 11 can connect to and communicate with a server 20 on the Internet via a wireless communication network provided by an LTE (Long Term Evolution) network 30 .

The taxi meter 12, like a typical taxi meter installed in a taxi vehicle, has the functions of calculating and displaying the passenger's fare, settling the fare, and issuing a receipt. In addition, the taxi meter 12 shown in FIG. 1 has a special function for communicating with the server 20 via communication to realize processing and for advertising taxi tickets to passengers.

The printer 13 is connected to the taxi meter 12 and has the function of printing on paper the receipt 15 that the taxi meter 12 issues when settling the passenger's fare. In addition, in this embodiment, the receipt 15 issued by the taxi meter 12 can include a special area for advertising the coupon ticket.

The tablet terminal 14 is connected to the taxi meter 12. Passengers in the taxi vehicle 10 can use the tablet terminal 14 to communicate with the taxi meter 12 and the server 20. In addition, passengers can obtain various information, including advertisements related to the tickets, from the content displayed on the screen of the tablet terminal 14. In addition, passengers can also obtain the QR code (registered trademark) displayed on the screen of the tablet terminal 14 and other information by photographing it with a camera using, for example, a smartphone owned by the passenger. Furthermore, passengers can also carry out the procedure for purchasing a ticket while operating the tablet terminal 14 in the taxi vehicle 10.

In a typical usage scenario for the advertising support system 100 shown in FIG. 1, a passenger using a taxi vehicle 10 obtains a receipt 15 after paying the fare, and obtains advertising information for the coupon ticket from the printed contents of this receipt 15.

As described below, this advertising information includes a URL, a QR code, a section code, and the like that indicate the connection destination of a specific site on the Internet that sells the tickets. Therefore, a passenger who has previously used the taxi vehicle 10 can use, for example, a smartphone 51 or a personal computer 52 that the passenger owns at the user's home 50 to connect to the specific site that sells the desired tickets.

In this embodiment, the functionality of this specific site is included in the server 20, so passengers can use their smartphone 51 or personal computer 52 to connect to the server 20 via the Internet and follow the promotional information on the receipt 15 to complete the purchase procedure for the desired multi-ride ticket.

On the other hand, to make the above-mentioned functions available, it is necessary for business operators such as taxi companies to be in a state in advance where they can issue tickets that can be used in taxis. In this embodiment, server 20 supports the generation of each ticket issued by the business operator, and is equipped with a function for registering and managing information on the generated tickets, the above-mentioned function for advertising registered tickets, and a function for selling tickets.

Therefore, each business operator, such as a taxi company, that wishes to issue a coupon ticket connects to server 20 on the Internet using a management terminal (e.g., a personal computer: PC) 41 in the business operator's office 40. Then, using the services provided by server 20, the information on the coupon ticket can be generated and registered in a database managed by server 20, and the registered coupon ticket can be made available for sale to any consumer.

<Server functions>
<Promotional functions>
Fig. 2(a) shows the server functions necessary for communicating with the on-board device of the taxi vehicle 10 to execute the advertising operation. Each function of the server 20 shown in Fig. 2(a) will be described below.

The taxi meter 12 on the taxi vehicle 10 inputs performance information about the business into the server 20 each time a service is provided to a passenger. This performance information is expected to include information such as boarding and alighting dates and times, the location of the boarding point, the location of the alighting point, the distance of the route, the time required for the trip, and the fare.

The communication processing unit 21 of the server 20 acquires performance information input for each passenger from the taxi vehicle 10 and provides it to a business performance information DB (database) 22 and an advertising support processing unit 24. The business performance information DB 22 accumulates and manages performance information transmitted from various taxi vehicles.

In addition, information on previously registered tickets is registered and managed in the ticket registration information DB 23. The advertising support processing unit 24 automatically searches for tickets that can be used by the passenger for whom a receipt is to be issued, by comparing the performance information currently input from the taxi vehicle 10 with information on various tickets registered in the ticket registration information DB 23. The advertising support processing unit 24 then outputs whether the desired ticket is found and information on the ticket that was found as a target for advertising. This ticket information is sent to the taxi vehicle 10 via the communication processing unit 21.

<Functions for creating, registering and selling coupon tickets>
The functions of the server 20 required for creating, registering and selling the coupon tickets are shown in Fig. 2(b) The functions of the server 20 shown in Fig. 2(b) will be described below.

When taxi companies and other businesses plan to issue taxi tickets, they must assume circumstances in which the efficiency of taxi service and increased profits are expected, and decide to issue tickets only under optimized conditions.

Meanwhile, the business performance information DB22 stores a large amount of performance information from past business operations, and by statistically processing and analyzing this data, it is possible to obtain useful information that can be used as a basis for deciding the conditions for issuing multiple-ride tickets. The data statistical processing unit 26 performs statistical processing from various perspectives on the data stored in the business performance information DB22, and outputs data on the analysis results. For example, the data statistical processing unit 26 statistically analyzes the characteristics of each boarding and alighting point, characteristics such as time of day and day of the week, characteristics of fares, characteristics of travel time, characteristics of travel distance, etc.

When a business operator such as a taxi company uses the management terminal 41 to access the services of the server 20 and create a new coupon ticket, the coupon ticket creation support unit 25 can provide a service to support the creation. For example, data representing the results of statistical processing generated by the data statistical processing unit 26 can be sent to the business operator's management terminal 41 to support the optimization of the conditions for the coupon ticket to be created.

When the conditions for the multi-ticket to be created are determined, the multi-ticket creation support unit 25 registers the information of the multi-ticket in the multi-ticket registration information DB 23 according to instructions from the management terminal 41. The information of each registered multi-ticket is managed in the multi-ticket registration information DB 23.

On the other hand, a user who wishes to purchase a multi-ride ticket can use, for example, a smartphone 51 to access the services of the multi-ride ticket sales management unit 27 in accordance with the promotional information printed on the receipt 15.

Based on information entered by the user into the smartphone 51 or the like, the multi-ticket sales management unit 27 can search for and extract information on a specific multi-ticket from among the multi-tickets registered in the multi-ticket registration information DB 23, and send it to the smartphone 51 to display it on the screen. Then, when the user performs an input operation for the specified purchase procedure for the corresponding multi-ticket, the multi-ticket sales management unit 27 performs specified data processing between the multi-ticket registration information DB 23 and executes processing to issue the corresponding multi-ticket. The multi-ticket sales management unit 27 sends electronic data of the issued multi-ticket to the smartphone 51 of the accessing user via the communication processing unit 21.

<Examples of taxi receipts to be issued>
Fig. 3 shows the appearance of four specific types of receipts 15A to 15D issued on board the taxi vehicle 10. That is, the advertising support system 100 shown in Fig. 1 can print receipts 15A to 15D as shown in Fig. 3 using the printer 13 on board the taxi vehicle 10 when issuing receipts 15 to taxi users.

As shown in FIG. 3, all four types of receipts 15A to 15D have an advertising area 15a in addition to an area for recording general receipt information. In the advertising area 15a, an advertising message 15b and access destination information 15c are printed. The advertising message 15b also contains "section code" information. The access destination information 15c is a QR code or URL that indicates the connection destination of a specific site on the Internet that has the function of selling tickets.

Therefore, when a taxi user settles the fare and there is a coupon ticket available for that user, the taxi user can learn of the existence of the coupon ticket from the contents of the advertising area 15a of the receipt 15. In addition, the taxi user can easily purchase the corresponding coupon ticket by using the issued receipt 15 and the advertising support system 100.

<Example of the screen display on the ticket purchasing website>
FIG. 4 shows an example of a screen display when a taxi user accesses a coupon ticket purchasing site.
A taxi user can access a coupon ticket purchasing site provided by the server 20 by reading a QR code or the like printed in the advertisement area 15a of the receipt 15 using a smartphone 51 or the like. Then, a screen 51a as shown in FIG. 4 is displayed on the screen of the smartphone 51.

In addition, by inputting the section code "0001" in the advertising area 15a of the receipt 15 into the section code input area 55 on the screen 51a, the search results for the corresponding tickets are displayed in the ticket display area 56.

In the example of FIG. 4, information representing a book of 11 tickets for taxi use between "A Station" and "W Hospital" is displayed in the ticket display area 56. In addition, information indicating that the price of the 11 tickets is 20,000 yen and the ticket fare per ticket is 1,818 yen is displayed.

When the user is on screen 51a shown in FIG. 4, he or she can proceed to the next screen by operating the Details button 57, where more detailed information about the ticket can be displayed and the user can carry out the purchase procedure for the ticket.

<Operation of the advertising support system>
<Operation when advertising>
FIG. 5 shows the operation of each component when the advertisement support system 100 executes an advertisement.

When the taxi vehicle 10 is in commercial operation, the taxi meter 12 on the taxi vehicle 10 connects a communication line to the server 20 via the wireless communication device 11. Then, as shown in FIG. 5, the taxi meter 12 and the server 20 exchange performance information related to the business performance of the taxi vehicle 10, and the fare is settled.

When a passenger gets into the taxi vehicle 10 and starts traveling, the taxi meter 12 goes into the "actual vehicle" state (S11). When the taxi vehicle 10 arrives at the passenger's destination, i.e., the drop-off point, the taxi meter 12 switches to the "payment" state (S12).

In the "Payment" state, the taxi meter 12 calculates and displays the fare (fare) based on information such as the distance traveled and the time required for the section from the boarding point to the disembarking point, and the contents of a predefined fare table. After this, the calculated fare information and the location information of the boarding and disembarking points are transmitted to the server 20 as actual information (S13). The location information can be sequentially acquired on the taxi vehicle 10 using, for example, a GPS (Global Positioning System) receiver (not shown).

Meanwhile, the server 20 identifies the area in which the managed taxi vehicles 10 are scheduled to travel (S21), and sequentially receives and acquires performance information from the taxi meter 12 of each taxi vehicle 10, i.e., location information of the boarding and disembarking points and fare information (S22).

The server 20 processes each piece of performance information that it receives (S23). That is, the business performance information DB 22 shown in FIG. 2(a) saves and accumulates the newly input performance information. In addition, the advertising support processing unit 24 executes a predetermined process on the performance information. The server 20 transmits the results of the process to the taxi meter 12 (S24).

When the taxi meter 12 receives the processing result from the server 20 in S14, it transitions to the "total" state (S15). Here, the passenger settles the fare, and according to the result, the taxi meter 12 proceeds to issue a receipt.

In S16, the taxi meter 12 identifies whether the additional data to be printed, i.e., promotional information for the coupon ticket, is included in the data received from the server 20 in S14. If the promotional information for the coupon ticket is not included in the data received from the server 20, the taxi meter 12 instructs the printer 13 to print a general receipt and transmits the data to be printed to the printer 13.
This causes the printer 13 to print a general receipt that does not include any advertising information (S31).

If the data received by the taxi meter 12 from the server 20 includes promotional information for the coupon ticket, the taxi meter 12 transmits to the printer 13 the promotional information for the coupon ticket added by the server 20 as the printing target in addition to the general printed content of the receipt (S17).

In this case, the printer 13 prints a general receipt in S32, and then prints promotional information for the coupon ticket in S33. The promotional information for the coupon ticket printed here includes a coupon ticket code, a QR code, and the like (see FIG. 3).
After the above process, the taxi meter 12 transitions to the "vacant" state (S18).

<Book of tickets determination process>
The book-of-ticket determination process is shown in Fig. 6. That is, a specific example of the process executed by the advertisement support processing unit 24 in the process of S23 shown in Fig. 5 is shown in Fig. 6. The book-of-ticket determination process in Fig. 6 will be described below.

In S41, the advertising support processing unit 24 acquires taxi business performance information including boarding and disembarking location information (GPS data) and fare information transmitted from the taxi meter 12.

The advertising support processing unit 24 searches the data of the multi-ride tickets registered in the multi-ride ticket registration information DB 23, and in S42 compares the range of location coordinates of the boarding and disembarking points assigned to each multi-ride ticket with the location coordinates of the boarding and disembarking points in the performance information acquired in S41. If a multi-ride ticket that satisfies the conditions in S42 is found, the advertising support processing unit 24 proceeds to processing in S43, and if not, proceeds to processing in S44.

In S43, the advertising support processing unit 24 compares the fare in the current performance information with the fare of the coupon ticket that satisfies the condition in S42, and proceeds to S45 if the condition in S43 is met, and proceeds to processing in S44 if the condition in S43 is not met. In other words, if a coupon ticket that is useful to the taxi customer riding in the taxi vehicle 10 is found, the processing proceeds to S45, and if not, the processing proceeds to S44. In S44, the advertising support processing unit 24 does not perform any processing and transmits the result to the taxi meter 12.

The advertising support processing unit 24 acquires in S45 table information for a coupon ticket that satisfies the conditions in S42 and S43, and calculates in S46 the difference between the price in the current performance information and the price of a specific coupon ticket that satisfies the above conditions. Furthermore, in S47, it acquires the section code of the specific coupon ticket that satisfies the above conditions.

The advertising support processing unit 24 transmits information about a specific ticket that satisfies the above conditions to the taxi meter 12 in S48.

<Operation when creating a coupon ticket>
The operation of each component when producing a coupon ticket is shown in FIG.
That is, when a business operator such as a taxi company wishes to issue a new coupon ticket, the personal computer used by the business operator as the management terminal 41 and the server 20 execute the process shown in FIG.

In practice, the coupon ticket creation support unit 25 of the server 20 shown in FIG. 2(b) executes the processes of S61 to S65 shown in FIG. 7 as a web application. Also, the business operator's management terminal 41 executes the processes of S51 to S55 shown in FIG. 7 while communicating with the above web application on the server 20. The process in FIG. 7 is explained below.

When creating a coupon ticket, the operator must determine the appropriate boarding and alighting points and fare system, which are the conditions of the coupon ticket, in order to increase the operator's profits. The server 20 can provide the management terminal 41 with statistical information that is useful for the operator in making such a decision, using the processing results of the data statistical processing unit 26. The operator will review and determine the conditions of the newly created coupon ticket in advance, referring to the statistical information, and then carry out the process shown in Figure 7.

In accordance with the input of the user operating the management terminal 41, the management terminal 41 determines the location registration name in S51. The information of the location registration name determined here is sent to the server 20, and the server 20 executes the process of registering the location for the coupon ticket to be created in S61.

In this embodiment, when identifying the boarding and disembarking locations for the book-of-ride ticket to be created, the range representing that area is identified. Therefore, the range is specified using multiple coordinates of about two to four points.

In S52, the management terminal 41 selects the coordinates of multiple points to specify the range of the boarding location according to the user's input. At this time, the ticket creation support unit 25 on the server 20 performs mapping of the latitude and longitude representing each point (S62, S63), so that a map including each point input by the user and information representing the position of the input point are displayed on the screen of the management terminal 41.

In S53, the management terminal 41 selects the coordinates of multiple points to specify the range of disembarking points according to the user's input. At this time, the ticket creation support unit 25 on the server 20 performs mapping of latitude and longitude representing each point (S62, S63), so that a map including each point input by the user and information representing the position of the input point are displayed on the screen of the management terminal 41.

The management terminal 41 inputs information for identifying the fee system of the coupon ticket to be created according to the user's input in S54 and transmits it to the server 20. Furthermore, in S55, an instruction to issue and register the coupon ticket created this time is transmitted from the management terminal 41 to the server 20.

The ticket creation support unit 25 on the server 20 creates a new ticket in S64 with the name of the ticket (for example, "South Exit of XX Station"), boarding and disembarking locations, fare system, and other information determined according to the information input from the management terminal 41. Furthermore, the ticket creation support unit 25 registers the new ticket in the ticket registration information DB 23 according to instructions from the management terminal 41 in S65.

<Examples of each function>
<Ticket creation support screen>
A display example of the ticket creation support screen 60 is shown in Fig. 8. That is, when a taxi company or the like uses the functions of the management terminal 41 and the server 20 to create a new ticket by the process shown in Fig. 7, the function of the web application provided by the ticket creation support unit 25 of the server 20 causes the ticket creation support screen 60 as shown in Fig. 8 to be displayed on the management terminal 41.

The ticket creation support screen 60 shown in FIG. 8 displays a map including major facilities 61, 62, etc., and roads 64. In the example of FIG. 8, it is assumed that the boarding point is "Station A", which is a major facility 61, and the disembarking point is "Hospital W", which is a major facility 62. In addition, the taxi driving route 63 in the section between the boarding point "Station A" and the disembarking point "Hospital W" is displayed on the ticket creation support screen 60.

However, the coordinates of the actual taxi boarding and alighting points may vary slightly depending on the situation at the time. For example, the boarding and alighting points may change slightly depending on the convenience of the taxi passengers, the taxi driver, road congestion, road construction, etc. Therefore, if the location of the boarding and alighting points is specified only by the coordinates of a single point, even a slight deviation in the actual boarding and alighting point may cause the system to mistakenly recognize it as operating on a different section, which is likely to hinder the search for an appropriate coupon ticket.

Therefore, in this embodiment, the coordinates of multiple points are used to identify the ranges of the boarding area P1 and the disembarking area P2. In the example of FIG. 8, the boarding area P1 is a rectangular area or the like where the taxi user can be considered to have boarded the taxi near "A Station," and the disembarking area P2 is a rectangular area or the like where the taxi user can be considered to have disembarked near "W Hospital."

<Specifying the range of boarding area>
An example of the screen display when the range of the boarding location area P1 is specified is shown in FIG.
In the example shown in Fig. 9, it is assumed that the range of the boarding location area P1 is determined based on "Station A," which is a major facility 61. In addition, in the example of Fig. 9, a rectangular area surrounded by four coordinates (x, y: latitude and longitude, etc.) P1a, P1b, P1c, and P1d is assigned as the boarding location area P1.

In other words, the business operator who is determining the boarding location for the multi-ride ticket to be created can determine the range of the boarding location area P1 by specifying the appropriate coordinates P1a, P1b, P1c, and P1d while looking at the map displayed on the multi-ride ticket creation support screen 60.

<Specifying the range of drop-off area>
FIG. 10 shows an example of a screen display when the range of the drop-off area P2 is specified.
In the example shown in Fig. 10, it is assumed that the range of the boarding location area P2 is determined based on "W Hospital", which is a major facility 62. In the example shown in Fig. 10, a rectangular area surrounded by the coordinates of four points P2a, P2b, P2c, and P2d is assigned as the boarding location area P2.

In other words, the business operator who is determining the boarding location for the multi-ride ticket to be created can determine the range of the boarding location area P2 by specifying the appropriate coordinates P2a, P2b, P2c, and P2d while looking at the map displayed on the multi-ride ticket creation support screen 60.

<Fee table, location table>
FIG. 11 shows examples of the structure of the fee table TB1 and the location table TB2.
In this embodiment, in order to manage the contents of each created book-of-tickets in the book-of-ticket registration information DB 23 of the server 20, a fare table TB1 and a location table TB2 having the configurations shown in FIG. 11 are used.

The fee table TB1 shown in FIG. 11 holds the following information indicating the specific contents of each ticket for each ticket code assigned to the ticket.
"Point 1": Name of one of the boarding and alighting points "Point 2": Name of the other boarding and alighting point "Average price": Average fare during a certain period in the section between the relevant boarding and alighting points Price of a book of tickets: Selling price of a book of 11 tickets Price per ticket: Calculated fare per book of tickets

The location table TB2 shown in FIG. 11 stores, for each registered location, the location name and the (x, y) coordinate values of multiple points that represent the range of that location.

<Input screen when creating a coupon ticket>
FIG. 12 shows an example of an input screen when creating a coupon ticket.
For example, when the management terminal 41 executes the process of S54 shown in FIG. 7, the multiple-ticket ticket creation support unit 25 of the server 20 transmits information for an input screen such as that shown in FIG. 12 to the management terminal 41, thereby supporting the input operation of the user (business operator).

The input screen shown in FIG. 12 has input fields for boarding location, disembarking location, unit price, number of tickets, number issued, and validity period. By inputting appropriate information into each of these input fields and operating the "Create" button, information on a newly issued multi-ticket can be created and registered in the multi-ticket registration information DB 23.

The amount of the coupon ticket to be actually issued is automatically determined by the coupon ticket creation support unit 25, taking into consideration the average fare during a certain period between the relevant boarding and disembarking areas, so that one free ride is given for every 10 rides. For example, if "10 (tickets)" is specified in the number of tickets in the input screen shown in FIG. 12, one free ride is added to create a coupon ticket of 11 tickets. In this case, the amount of the coupon ticket of 11 tickets is calculated by multiplying the value in the "unit price" field by "10" in the "number of tickets" field, resulting in "5,000 yen."

The amount of the tickets actually issued by the advertising support system 100 can also be automatically adjusted so that different amounts are assigned to off-seasons when the number of passengers is low and busy seasons when the number of passengers is high.

<Statistical data screen display example>
An example of the statistical data displayed on the screen is shown in FIG.
When a taxi company or the like wishes to issue a new coupon ticket, it is necessary to determine the conditions of the coupon ticket to be appropriate so that the company can expect an increase in its profits from the issuance of the coupon ticket. Therefore, the company will conduct various studies before issuing the coupon ticket, and the server 20 has a function to provide information such as that shown in Fig. 13 as information that is useful for the study.

In other words, by analyzing the results of statistical processing of past sales performance information stored in the sales performance information DB 22 by the data statistical processing unit 26, information that is useful for appropriately determining the contents of the tickets to be issued can be obtained. This information is sent from the ticket creation support unit 25 to the management terminal 41.

In the example shown in Figure 13, it is assumed that statistically processed information such as a ranking list of the number of times the bus is in operation for each boarding location, a graph of the number of times the bus is in operation by day of the week, and a graph of the number of times the bus is in operation by time period are displayed on the screen of the management terminal 41.

<Example of taxi meter screen display>
Display examples of the taxi meter screen are shown in FIG. 14( a ) and FIG. 14 ( b ).
In the advertising support system 100 shown in FIG. 1, a taxi user can purchase the necessary tickets at any time using his/her own smartphone 51 at home or the like, but can also purchase them while riding in a taxi.

In the examples shown in Figures 14(a) and 14(b), it is assumed that the taxi meter 12 issues tickets on the taxi vehicle 10 and sells them directly to taxi passengers. The taxi meter 12 is connected to the server 20 via the wireless communication device 11, so it can work with the server 20 to issue tickets managed in the ticket registration information DB 23.

In the example shown in FIG. 14(a), an input section for the section code, a numeric keypad, a confirmation button, and the like are displayed on the front display panel of the taxi meter 12. Therefore, by inputting the section code of the coupon ticket that the passenger wishes to purchase into the taxi meter 12, the coupon ticket for the corresponding section can be searched for and extracted.

As a result, a screen such as that shown in FIG. 14(b) is displayed on the taxi meter 12. In the example of FIG. 14(b), information on a book of 11 tickets with boarding and disembarking points at "A Station" and "W Hospital" is displayed. It also displays that the price of the book of 11 tickets is 20,000 yen, and the price per ticket is 1,818 yen. By operating the "Purchase and register" button on the screen of FIG. 14(b), the corresponding book of tickets can be purchased.

When a taxi passenger purchases a multi-ticket ticket on board the taxi vehicle 10, the passenger can also use the tablet terminal 14 mounted on the taxi vehicle 10. When using the tablet terminal 14, a QR code or the like that indicates the connection destination of a specific sales site where the multi-ticket ticket can be purchased is displayed on the screen of the tablet terminal 14. The passenger can read the QR code or the like displayed on the tablet terminal 14 using their own smartphone 51 or the like to connect to the multi-ticket sales site.

As described above, in the advertising support system 100 according to an embodiment of the present invention, by providing an advertising area 15a as shown in FIG. 3 on the receipt 15 issued to be given to users who board the taxi vehicle 10, it is possible to efficiently advertise the existence of the multi-ride ticket only to consumers who are likely to use it. Moreover, since the information on the multi-ride ticket searched based on the actual usage history of the users, such as the boarding and disembarking points, is advertised, there is a high possibility that this advertising will lead to the purchase of the multi-ride ticket.

This advertisement also allows users to obtain useful information that can be used to use taxis at a discounted fare. In addition, the user can easily purchase the desired coupon ticket by using the advertisement message 15b and access information 15c on the receipt 15.

In addition, the server 20 manages the boarding and alighting points for the coupon tickets as ranges such as rectangles specified by multiple coordinates, so even if the coordinates of the actual taxi boarding and alighting points are slightly shifted depending on the situation, it is possible to extract the appropriate coupon ticket and present its promotional information to the user.

In the above embodiment, only taxi coupon tickets are considered, but it is also possible to use commuter passes instead of coupon tickets, for example.

Here, the features of the advertising support device, receipt recording medium, advertising support system, and advertising support program according to the above-described embodiments of the present invention will be briefly summarized and listed in the following [1] to [6].
[1] An advertising support device having one or more in-vehicle terminals capable of providing advertising information to at least taxi users who use a taxi vehicle,
The on-board terminal has an advertising function (S33) for extracting advertising information for a specific book-of-ticket ticket related to the riding record information when the riding record information necessary for calculating the fare for the taxi user is determined (S23, S41 to S45) and automatically presenting the extracted advertising information (advertising area 15a) to the taxi user.
Promotional support device.

According to the advertising support device configured as in [1] above, when a passenger actually gets in a taxi, information on tickets that meet certain conditions according to the performance of the route at that time is extracted and automatically presented to the passenger, so the existence of tickets can be efficiently advertised without the taxi driver having to do anything. In addition, taxi passengers can efficiently obtain information on tickets that allow them to use the taxi at a cheaper fare than usual.

[2] When the boarding location, the alighting location, the riding distance, and the riding time of the taxi user are determined, the advertising function extracts advertising information for a specific book-of-ride ticket that is related to at least one of the boarding location and the alighting location (S42).
The advertising support device according to [1] above.

According to the advertising support device configured as in [2] above, when a passenger actually boards a taxi, appropriate tickets can be extracted as advertising targets, taking into consideration at least one of the boarding and disembarking locations at that time. This increases the likelihood that only tickets that passengers can actually use will be advertised, realizing efficient advertising. In addition, advertising of tickets that are unrelated to the passenger can be suppressed, making it possible to leave a good impression on the passenger.

[3] The advertising information includes purchase support information (advertising message 15b, access destination information 15c) that can be used to purchase the coupon ticket,
The advertising function automatically outputs the advertising information including the purchase support information to a medium such as data related to a receipt provided to a taxi user or paper (receipt 15).
The advertising support device according to the above [1] or [2].

According to the advertising support device configured as in [3] above, advertising information is output in association with the receipt that the passenger receives when using a taxi, so there is a high possibility that the advertising information will be stored for a long period of time together with the receipt medium. This makes it possible to sustain the effectiveness of the advertising information for a long period of time. Furthermore, if a passenger wishes to purchase a multi-ride ticket, the advertising information allows them to easily obtain information on where to purchase the ticket.

[4] A receipt recording medium on which fare receipt information provided to at least a taxi user who uses a taxi vehicle is recorded,
Advertising information (advertising message 15b, access destination information 15c) for a specific book-of-ticket ticket related to the boarding record corresponding to the fare receipt information is recorded in a state of being added to the fare receipt information.
Receipt recording medium (receipts 15A to 15D).

According to the receipt recording medium configured as in [4] above, promotional information for a specific ticket is stored along with the fare receipt information, so there is a high possibility that the information will be stored for a long period of time by taxi users. This makes it possible to maintain the effectiveness of the promotional information for a long period of time. Furthermore, when a taxi user wishes to purchase a ticket, the promotional information allows the user to easily obtain information on where to purchase the ticket.

[5] An advertising support system having one or more vehicle-mounted terminals (such as a taxi meter 12) mounted on a taxi vehicle and a rear terminal (a server 20) capable of communicating with the vehicle-mounted terminals using wireless communication,
The rear terminal has a coupon ticket management function (a coupon ticket registration information DB 23) for managing coupon ticket information determined based on statistics of past riding records of a plurality of taxi users,
The in-vehicle terminal has a fare calculation function (S12) for grasping the riding record of a taxi user and calculating a fare according to the riding record, a multi-ticket extraction function (S13, S14, S23) for extracting specific multi-ticket information related to the riding record of the taxi user, and a promotion function (S16, S17, S33) for presenting the extracted specific multi-ticket information to the taxi user in association with the riding record for which the fare has been calculated.
Promotional support system.

According to the advertising support system configured as in [5] above, when a passenger actually boards a taxi, information on tickets that meet certain conditions according to the performance of the route at that time is extracted and automatically presented to the passenger, so that the existence of tickets can be efficiently advertised without the taxi driver having to do anything. Also, taxi passengers can efficiently obtain information on tickets that allow them to use the taxi at a cheaper fare than usual. Also, because the ticket management function is provided in the rear terminal, it is easy to simplify the processing of the in-vehicle terminal, making it possible to reduce costs.

[6] An advertising support program executable by one or more computers that can be used to control an advertising support system having one or more on-board terminals mounted in a taxi vehicle and a rear terminal capable of communicating with the on-board terminals using wireless communication,
A procedure for managing coupon ticket information determined based on statistics of past riding records of a plurality of taxi users (a coupon ticket registration information DB 23;
A step (S12) of grasping the riding record of each taxi user and calculating a fare according to the riding record;
A procedure for extracting specific coupon ticket information related to the riding record of each taxi user (S13, S14, S23);
A step of presenting the extracted specific coupon information to the taxi user in association with the ride record for which the fare has been calculated (S15 to S17);
A promotional support program with:

By executing the advertising support program of the configuration [6] above on a specified computer, when a passenger actually gets in a taxi, information on tickets that meet specified conditions according to the performance of the route at that time is extracted and automatically presented to the passenger, so that the existence of tickets can be efficiently advertised without the taxi driver having to do anything. In addition, taxi passengers can efficiently obtain information on tickets that allow them to use a taxi at a cheaper fare than usual.

REFERENCE SIGNS LIST 10 Taxi vehicle 11 Wireless communication device 12 Taxi meter 13 Printer 14 Tablet terminal 15, 15A, 15B, 15C, 15D Receipt 15a Advertising area 15b Advertising message 15c Access destination information 20 Server 21 Communication processing unit 22 Business performance information DB
23. Coupon registration information DB
24 Advertising support processing unit 25 Book-of-ticket creation support unit 26 Data statistical processing unit 27 Book-of-ticket sales management unit 30 LTE network 40 Business office 41 Management terminal 50 User's home 51 Smartphone 51a Screen 52 Personal computer 55 Section code input area 56 Book-of-ticket display area 57 Details button 60 Book-of-ticket creation support screen 61, 62 Major facilities 63 Travel route 64 Road 100 Advertising support system P1 Boarding area P2 Drop-off area P1a, P1b, P1c, P1d, P2a, P2b, P2c, P2d Coordinates TB1 Fare table TB2 Location table

Claims (6)

An advertising support device having one or more vehicle-mounted terminals capable of providing advertising information to at least taxi users who use a taxi vehicle,
The in-vehicle terminal has an advertising function of extracting advertising information for a specific book-of-ticket that is related to the riding record information when the riding record information necessary for calculating the fare of the taxi user is determined, and automatically presenting the extracted advertising information to the taxi user.
Promotional support device. The advertising function extracts advertising information for a specific coupon ticket related to at least one of the boarding location and the alighting location when the boarding location, alighting location, a distance of a boarding section, and a boarding time of a taxi user are determined.
2. The advertising support device according to claim 1. the advertising information includes purchase support information that can be used to purchase the coupon ticket;
The advertising function automatically outputs the advertising information including the purchase support information to a medium such as data related to a receipt provided to a taxi user or paper.
3. The advertisement support device according to claim 1 or 2. The server manages coupon ticket information determined based on statistics of the past riding records of multiple taxi users,
The taxi meter grasps the riding record of each taxi user, calculates the fare according to the riding record, and transmits the fare to the server;
The server extracts specific coupon information related to the riding record of each taxi user and transmits the information to the taxi meter;
The taxi meter prints, on a receipt recording medium on which fare receipt information provided to a taxi user who uses a taxi vehicle is recorded, promotional information for a specific book-of-ticket that is related to the riding record corresponding to the fare receipt information, in a state in which the promotional information is added.
A method for outputting receipt recording media. An advertising support system having one or more vehicle-mounted terminals mounted in a taxi vehicle and a rear terminal capable of communicating with the vehicle-mounted terminals using wireless communication,
The rear terminal has a ticket management function for managing ticket information determined based on statistics of past ride records of a plurality of taxi users,
The on-board terminal has a fare calculation function for grasping the riding record of a taxi user and calculating a fare according to the riding record, a multi-ticket extraction function for extracting specific multi-ticket information related to the riding record of the taxi user, and an advertising function for presenting the extracted specific multi-ticket information to the taxi user in association with the riding record for which the fare has been calculated.
Promotional support system. An advertising support program executable by one or more computers that can be used to control an advertising support system having one or more on-board terminals mounted in a taxi vehicle and a rear terminal capable of communicating with the on-board terminals by wireless communication,
A procedure for managing coupon ticket information determined based on statistics of past riding records of a plurality of taxi users;
A procedure for grasping the riding record of each taxi user and calculating a fare according to the riding record;
A step of extracting specific coupon information related to the riding history of each taxi user;
a step of associating the extracted specific coupon information with the ride record for which the fare has been calculated and presenting the information to the taxi user;
A promotional support program for causing a computer to execute the above .

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