JP2020198110A - System for providing content, method, and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To support the provision of appropriate contents to taxi passengers. A content providing system 1 according to an embodiment of the present invention is communicably connected to a content providing server 10 via a communication network 20 and is installed in a guest room of a taxi 40. The vehicle-mounted terminal 30 is provided, and has a function of providing content to passengers of the taxi 40 via the vehicle-mounted terminal 30. The system 1 outputs content based on the passenger's vehicle allocation means on the in-vehicle terminal 30 provided in the passenger compartment of the taxi 40 while the taxi 40 is in the actual vehicle state, and thus is based on the passenger's vehicle allocation means. Enables the provision of appropriate content. [Selection diagram] Fig. 1

Description

The present invention relates to systems, methods, and programs for providing content to taxi passengers.

Conventionally, a technique for providing contents such as advertisements to taxi passengers has been proposed. For example, Patent Document 1 below discloses a technique for acquiring advertising information based on information on a point (destination, etc.) where taxi passengers stop and distributing the acquired advertising information to an in-vehicle terminal provided in the taxi. ing. Such technology may enable the provision of appropriate content (for example, highly advertising-effective content) based on the destination of taxi passengers.

International Publication No. 2018/012506

However, in the above-mentioned conventional technology, although it is possible to provide content based on the destination of the taxi passenger, it cannot be said that sufficient consideration is given to the viewpoints other than the point where the passenger stops. For example, it is considered that the mode of providing appropriate content may differ depending on whether the passenger calls a taxi using the vehicle dispatch application and gets on the taxi, or gets on the "sink" taxi.

One of the objects of the embodiment of the present invention is to support the provision of appropriate contents to taxi passengers. Other objects of the embodiments of the present invention will become apparent by reference to the entire specification.

The system according to an embodiment of the present invention is a system including one or more computer processors for providing content to taxi passengers, wherein the one or more computer processors can read instructions. In response to the execution of, the process of recognizing the state of the taxi including the state of the actual vehicle on which the passenger is riding, and the information processing device installed in the passenger compartment of the taxi while the state of the taxi is the actual state of the taxi. The process of outputting the contents and the process of outputting the contents includes outputting the contents in the information processing apparatus based on at least the vehicle allocation means used by the taxi passengers for dispatching the taxi.

The method according to an embodiment of the present invention is a method for providing content to a taxi passenger, which is executed by one or a plurality of computers, and includes the state of the actual vehicle in which the passenger is riding. The step of recognizing the state and the step of outputting the content in the information processing device installed in the passenger compartment of the taxi while the state of the taxi is the actual vehicle state are provided, and the step of outputting the content is This includes outputting content in the information processing apparatus based on at least the vehicle allocation means used by the taxi passengers for vehicle allocation.

The program according to one embodiment of the present invention is a program for providing content to taxi passengers, and the passengers are subjected to the one or more computers depending on execution on one or more computers. A process of recognizing the state of the taxi including the state of the actual vehicle on which the taxi is riding, and a process of outputting contents in an information processing device installed in the passenger compartment of the taxi while the state of the taxi is in the actual vehicle state. , And the process of outputting the content includes outputting the content in the information processing apparatus based on at least the vehicle dispatching means used by the taxi passengers for dispatching the taxi.

Various embodiments of the present invention assist in providing appropriate content to taxi passengers.

FIG. 6 is a configuration diagram schematically showing a configuration of a network including a content providing system 1 according to an embodiment of the present invention. A block diagram schematically showing the functions of the content providing server 10 and the in-vehicle terminal 30 included in the content providing system 1. The figure which illustrates the information managed in the in-vehicle terminal information table 611. FIG. 5 is a sequence diagram illustrating a process executed by the content providing server 10 and the in-vehicle terminal 30 when the vehicle dispatching means is a vehicle dispatching service. The figure which illustrates the screen 70 for an in-vehicle terminal in a state where the guidance content is reproduced. The figure which illustrates the screen 70 for an in-vehicle terminal in a state where payment information is displayed. FIG. 5 is a flow chart illustrating a process executed by the in-vehicle terminal 30 when the vehicle dispatching means is wireless dispatching. FIG. 5 is a flow chart illustrating a process executed by the in-vehicle terminal 30 when the vehicle dispatching means is “sink or waiting”. The figure which illustrates the screen 70 for an in-vehicle terminal in the state which the guidance content is reproduced when the vehicle dispatching means is "sink or waiting for attachment".

Hereinafter, embodiments of the present invention will be described with reference to the drawings.

FIG. 1 is a configuration diagram schematically showing a configuration of a network including a content providing system 1 according to an embodiment of the present invention. As shown in the figure, the system 1 is connected to the content providing server 10 so as to be able to communicate with the server 10 via a communication network 20 such as the Internet, and is an in-vehicle terminal 30 (information) installed in the guest room of the taxi 40. It is equipped with a processing device). Although only one vehicle-mounted terminal 30 is shown in FIG. 1, the system 1 may include a plurality of vehicle-mounted terminals 30 installed in a plurality of taxis 40, respectively. The content providing system 1 has a function of providing content such as video or audio to passengers of a taxi 40 via an in-vehicle terminal 30.

The content providing server 10 is configured as a general computer, and as shown in FIG. 1, a computer processor 11 configured as a CPU, a GPU, or the like, a main memory 12, an input / output I / F13, and a communication I A / F14 and a storage (storage device) 15 are provided, and each of these components is electrically connected via a bus or the like (not shown).

The computer processor 11 reads various programs stored in the storage 15 and the like into the main memory 12 and executes various instructions included in the programs. The main memory 12 is composed of, for example, a DRAM or the like.

The input / output I / F 13 includes various input / output devices for exchanging information with a user or the like. The input / output I / F 13 includes, for example, an information input device such as a keyboard and a pointing device (for example, a mouse, a touch panel, etc.), a voice input device such as a microphone, and an image input device such as a camera. Further, the input / output I / F 13 includes an image output device (display device) such as a display and an audio output device such as a speaker.

The communication I / F 14 is implemented as hardware such as a network adapter, various communication software, and a combination thereof, and is configured to realize wired or wireless communication via the communication network 20 or the like.

The storage 15 is composed of, for example, a magnetic disk, a flash memory, or the like. The storage 15 stores various programs including an operating system, various data, and the like.

In this embodiment, the server 10 can be configured using a plurality of computers, each having the hardware configuration described above. For example, the server 10 may be composed of a plurality of server devices.

The content providing server 10 configured in this way can be configured to have functions as a web server and an application server, and in this case, a request from a web browser or other application installed on the in-vehicle terminal 30. In response to, various processes are executed, and screen data (for example, HTML data), control data, and the like corresponding to the result of the process are transmitted to the in-vehicle terminal 30. The in-vehicle terminal 30 may display a web page or other screen based on the received data.

Further, as shown in FIG. 1, the content providing server 10 is communicably connected to the vehicle allocation management server 50 and the taxi operator server 54 via the communication network 20, and is connected to the servers 50 and 54. It is possible to exchange various information with.

The vehicle allocation management server 50 provides a taxi dispatch service for dispatching a taxi 40 to the user in response to a request from a user who operates a user terminal 52 communicably connected via the communication network 20. .. The service is provided, for example, through an application for a vehicle dispatch service installed on a user terminal 52 configured as a smartphone. Further, the vehicle allocation management server 50 operates the driver terminal 44 communicably connected via the communication network 20, and for the driver who drives the taxi 40, various types of vehicle allocation services are provided via the driver terminal 44. It is configured to make a request (for example, a request for pick-up). In addition, the vehicle allocation management server 50 further includes a storage device that stores passenger-related information and the like related to users (passengers) of the vehicle allocation service. The passenger-related information can be stored in association with passenger identification information such as a user account.

The in-vehicle terminal 30 is configured as a general computer, and as shown in FIG. 1, a computer processor 31, a main memory 32, an input / output I / F 33, a communication I / F 34, and a storage (storage device). 35, and each of these components is electrically connected via a bus or the like (not shown).

The computer processor 31 is configured as a CPU, GPU, or the like, reads various programs stored in the storage 35 or the like into the main memory 32, and executes various instructions included in the programs. The main memory 32 is composed of, for example, a DRAM or the like.

The input / output I / F 33 includes various input / output devices for exchanging information with a user or the like. The input / output I / F 33 includes, for example, an information input device such as a keyboard and a pointing device (for example, a mouse, a touch panel, etc.), a voice input device such as a microphone, and an image input device such as a camera. Further, the input / output I / F 33 includes an image output device such as a display and an audio output device such as a speaker.

The communication I / F 34 is implemented as hardware such as a network adapter, various communication software, and a combination thereof, and is configured to realize wired or wireless communication via the communication network 20 or the like.

The storage 35 is composed of, for example, a magnetic disk, a flash memory, or the like. The storage 35 stores various programs including an operating system, various data, and the like. The program stored in the storage 35 can be downloaded and installed from the application market or the like.

In the present embodiment, the in-vehicle terminal 30 can be configured as a tablet terminal, a smartphone, a digital signage device, a smart speaker, or the like. In the present embodiment, the in-vehicle terminal 30 can be installed at an arbitrary position in the cabin of the taxi 40. For example, the in-vehicle terminal 30 is installed near the headrest of the passenger seat so that an image output device such as a display faces the rear seat.

Further, as shown in FIG. 1, the in-vehicle terminal 30 is communicably connected to the taximeter 42 installed in the taxi 40 (for example, via short-range wireless communication such as BLE), and the taximeter Various types of information can be exchanged with 42. In addition to the taximeter 42, the taxi 40 includes various payment devices such as car navigation systems, various payment devices (for example, credit card payment terminals, etc.), taxi radios, and drive recorders, which are necessary for taxi business. The device can be installed.

Further, as shown in FIG. 1, the in-vehicle terminal 30 can be communicably connected to the vehicle allocation management server 50, the user terminal 52, and the taxi operator server 54 in addition to the content providing server 10 via the communication network 20. .. Further, the in-vehicle terminal 30 can be communicably connected to the driver terminal 44 via the communication network 20 or via short-range wireless communication such as BLE.

Next, the functions of the content providing system 1 of the present embodiment will be described. FIG. 2 is a block diagram schematically showing the functions of the content providing server 10 and the in-vehicle terminal 30 included in the system 1. As shown in the figure, the server 10 has an information storage management unit 61 that stores and manages information, and a content provision control unit 63 that controls the provision of content to passengers via the in-vehicle terminal 30. These functions are realized by the hardware such as the computer processor 11 and the main memory 12 and various programs and data stored in the storage 15 and the like operating in cooperation with each other, for example, in the main memory 12. This is realized by the computer processor 11 executing the instructions included in the read program. Further, these functions of the content providing server 10 can be realized by the cooperation of the server 10 and the in-vehicle terminal 30, or can be realized by the in-vehicle terminal 30.

Further, as shown in FIG. 2, the in-vehicle terminal 30 has an information storage management unit 64 that stores and manages information, and an information output control unit 65 that controls the output of information in the in-vehicle terminal 30. These functions are realized by the cooperation of hardware such as the computer processor 31 and the main memory 32, and various programs and data stored in the storage 35 and the like. For example, the main memory 32. This is realized by the computer processor 31 executing the instructions included in the read program. Further, these functions possessed by the in-vehicle terminal 30 can be realized by the cooperation between the content providing server 10 and the in-vehicle terminal 30, or can be realized by the server 10.

The information storage management unit 61 of the content providing server 10 is composed of a storage 15 and the like, and stores and manages various information. For example, as shown in FIG. 2, the information storage management unit 61 has an in-vehicle terminal information table 611 that manages information about the in-vehicle terminal 30, and a content DB 612 that stores the content itself to be provided to passengers via the in-vehicle terminal 30. Configured to have.

The content provision control unit 63 of the content provision server 10 executes various processes related to control of the provision of content to the passengers of the taxi 40. For example, the content provision control unit 63 is configured to transmit the content stored in the content DB 612 to the in-vehicle terminal 30.

The information storage management unit 64 of the in-vehicle terminal 30 is composed of a storage 35 and the like, and stores and manages various information. For example, the information storage management unit 64 is configured to store the content received from the content providing server 10.

The information output control unit 65 of the in-vehicle terminal 30 executes various processes related to control of information output in the in-vehicle terminal 30. In the present embodiment, the information output control unit 65 recognizes the state of the taxi 40 in which the in-vehicle terminal 30 is installed, and while the state of the taxi 40 is the actual vehicle state (the state in which the passenger is on board), the content Is configured to output. For example, when the information output control unit 65 recognizes that the state of the taxi 40 has changed to the actual vehicle state, the content transmitted from the content providing server 10 in a streaming format, the content downloaded in advance to the storage 35 or the like, or the like. Is configured to start outputting.

In the present embodiment, the content is provided to the passenger based on the vehicle allocation means used by the passenger for the vehicle allocation. For example, the information output control unit 65 of the in-vehicle terminal 30 outputs content selected from a plurality of contents based on the passenger's vehicle allocation means, or edits or edits the predetermined content based on the passenger's vehicle allocation means. It is configured to be processed and output the content. Content selection, editing, or processing can be realized by the content providing server 10 (content providing control unit 63) or the in-vehicle terminal 30 (information output control unit 65).

As described above, the content providing system 1 in the present embodiment outputs the content based on the passenger dispatching means on the in-vehicle terminal 30 provided in the passenger compartment of the taxi 40 while the taxi 40 is in the actual vehicle state. Therefore, it is possible to provide appropriate content based on the means of dispatching passengers.

In the present embodiment, the content output by the in-vehicle terminal 30 includes any one of moving images, still images, and sounds, or a combination thereof. That is, the information output control unit 65 of the in-vehicle terminal 30 reproduces, for example, video content composed of moving images and audio (displays an image and outputs audio), and reproduces silent video content consisting only of moving images (image). Is displayed), or audio content consisting only of audio is played (outputs audio). These contents may be configured as advertisements, programs, movies, songs, BGM and the like.

In the present embodiment, the information output control unit 65 of the in-vehicle terminal 30 outputs predetermined content regardless of the passenger dispatching means according to the change of the state of the taxi 40 to the actual vehicle state, and then outputs a plurality of contents. It may be configured to output content that is selected from among them, at least based on the means of allocating passengers. For example, the predetermined content is stored in advance in the storage 35 or the like of the in-vehicle terminal 30, while the content selected based on the vehicle allocation means is selected for each passenger and provided from the content providing server 10. Such a configuration makes it possible to quickly output predetermined content according to the passenger's boarding, and then output content appropriately selected according to the passenger's vehicle allocation means.

In the present embodiment, the state of the taxi 40 is configured to include, for example, a pick-up, an empty car, and at least a part of the payment, in addition to the actual vehicle (rental). In addition, the state can be managed by various devices. For example, the state of the taxi 40 is typically managed by the taximeter 42, and the information output control unit 65 of the vehicle-mounted terminal 30 is at least based on the information provided by the taximeter 42 to the current state of the taxi 40. Can be configured to recognize. For example, when the driver of the taxi 40 performs a predetermined operation (operation of selecting the actual vehicle button, etc.) on the taximeter 42 when carrying passengers, the actual vehicle (rental running) is performed from the taximeter 42 to the in-vehicle terminal 30. Information corresponding to the change to the state is transmitted. In such a configuration, the state of the taxi 40 is recognized by the in-vehicle terminal 30 in conjunction with the operation of the taximeter 42, so that the operation burden on the driver of the taxi 40 can be reduced. The information output control unit 65 of the in-vehicle terminal 30 can be configured to recognize the state of the taxi 40 by a method other than interlocking with the taxi meter 42, and is based on, for example, the information provided by the driver terminal 44. The taxi 40 recognizes the state of the taxi 40 or is based on information input via the vehicle-mounted terminal 30 (for example, including video information of the rear seats input via the camera of the vehicle-mounted terminal 30). It can also be configured to recognize the state of.

Further, the information output control unit 65 of the in-vehicle terminal 30 outputs content based on the passenger-related information when the passenger dispatching means is the first means for providing the passenger-related information related to the passenger. On the other hand, when the passenger dispatching means is a second means for which the passenger-related information is not provided, it may be configured to output predetermined contents. For example, when the passenger's vehicle allocation means is the first means, the information output control unit 65 outputs the content based on the passenger-related information of the passenger provided by the content providing server 10, while the passenger's vehicle allocation means is the first. In the case of the second means, it may be configured to output predetermined content provided by the content providing server 10 or stored in advance in the in-vehicle terminal 30 (storage 35 or the like). Such a configuration makes it possible to provide appropriate content depending on the presence or absence of passenger-related information.

In the present embodiment, the first means for providing passenger-related information includes, for example, a vehicle allocation service provided by the vehicle allocation management server 50. In this case, the passenger-related information is, for example, user information managed by the vehicle allocation management server 50 (storage device) for providing the vehicle allocation service, and is, for example, the content provision server 10 and / / from the vehicle allocation management server 50. Alternatively, it is transmitted to the in-vehicle terminal 30. Further, the first means includes, for example, vehicle allocation (wireless vehicle allocation, etc.) via a taxi operator. In this case, the passenger-related information is input by, for example, the operator of the taxi operator, and is transmitted from the taxi operator server 54 to the content providing server 10 and / or the in-vehicle terminal 30. Further, in the present embodiment, the second means for which passenger-related information is not provided includes, for example, boarding a taxi 40 in a "sink" or "waiting for a taxi (waiting at a taxi stand)". In addition to such user information, vehicle allocation information related to individual vehicle allocation (for example, a pick-up location and a destination) may be transmitted.

Here, an example of processing related to vehicle allocation when the vehicle allocation means for passengers is the vehicle allocation service provided by the vehicle allocation management server 50 will be described. When the server 50 receives a vehicle allocation request including a boarding position (pick-up position) and passenger identification information from the user terminal 52, the server 50 transmits the accepted vehicle allocation request to the driver terminal 44. The driver terminal 44 that has received the vehicle allocation request displays information on the vehicle allocation request, accepts input such as "accept" or "non-acceptance" for the vehicle allocation request from the crew (driver), and sends the input contents to the server 50. Send. Then, when the input for the vehicle allocation request received from the driver terminal 44 is "accept", the server 50 determines that the vehicle allocation request has been established, and transmits that fact to the user terminal 52. The vehicle allocation request is not limited to transmission from the user terminal 52, and includes, for example, a case where the operator of the vehicle allocation service accepts the vehicle allocation request by telephone. In this case, the server 50 may request the driver terminal 44 based on the necessary information input by the operator. For example, when the vehicle allocation means is such a vehicle allocation service, it is possible to output the content from the passenger-related information obtained based on the passenger identification information when requesting the vehicle allocation via the user terminal 52 or the like.

Further, in the present embodiment, the passenger-related information may include various information such as personal information (for each passenger), attributes, history information, etc., which are stored in association with passenger identification information such as a user account. For example, the passenger-related information includes the language used by the passenger, and in this case, the information output control unit 65 of the in-vehicle terminal 30 is adapted to the language used by the passenger when the passenger's vehicle allocation means is the first means. Can be configured to output content to. For example, the information output control unit 65 sets the voice of the output content to Japanese when the passenger's language is Japanese, and outputs the content when the passenger's language is English. It is configured to set the audio to English (or enable the subtitle display in English while keeping the audio in Japanese). Such a configuration makes it possible to provide appropriate content according to the language used by the passenger.

Further, for example, the passenger-related information includes the passenger's name (name, account name, etc.), and in this case, the information output control unit 65 of the in-vehicle terminal 30 is the case where the passenger's vehicle allocation means is the first means. The content may be configured to be added to the passenger's name. For example, the information output control unit 65 is configured to output content corresponding to a greeting to a passenger and to which a passenger's name is added. Such a configuration makes it possible to provide content having excellent hospitality, for example.

Further, the information output control unit 65 of the in-vehicle terminal 30 outputs the content selected based on the passenger-related information of the passenger from the plurality of contents when the passenger's vehicle allocation means is the first means. It is composed of. For example, the information output control unit 65 is configured to output one or a plurality of advertisement contents selected based on passenger-related information among a plurality of predetermined advertisement contents. Such content selection is performed by, for example, the content providing server 10 (content providing control unit 63). Such a configuration makes it possible to provide content selected based on passenger-related information.

Further, the content provision control unit 63 of the content provision server 10 provides passenger-related information of the passenger before the state of the taxi 40 changes to the actual vehicle state when the passenger's vehicle allocation means is the first means. The information storage management unit 64 (storage 35, etc.) of the in-vehicle terminal 30 may be configured to store at least a part of the content selected from the plurality of contents based on the acquired passenger-related information. .. For example, when the content provision control unit 63 of the content provision server 10 acquires passenger-related information from the vehicle allocation management server 50, the content selected based on the passenger-related information is transferred to the in-vehicle terminal installed in the corresponding taxi 40. It may be configured to transmit to 30. For example, when the vehicle allocation management server 50 receives a vehicle allocation request from the user terminal 52, the corresponding passenger-related information is transmitted to the content providing server 10, and the server 10 (content provision control unit 63) that receives the passenger-related information receives the passenger-related information. The content based on the related information is transmitted to the corresponding vehicle-mounted terminal 30 (that is, in this case, the vehicle-mounted terminal 30 acquires the content in response to the vehicle allocation request from the user terminal 52). Further, for example, the vehicle allocation management server 50 transmits the corresponding passenger-related information to the content providing server 10 when the acceptance of the vehicle allocation request is input by the driver terminal 44, and the server 10 (content provision control unit) that receives the passenger-related information. 63) transmits the content based on the passenger-related information to the corresponding in-vehicle terminal 30 (that is, in this case, the in-vehicle terminal 30 acquires the content in response to the consent of the vehicle allocation request by the driver terminal 44). .. Such a configuration enables the in-vehicle terminal 30 to acquire the content before the state of the taxi 40 changes to the actual vehicle state. For example, when a passenger gets on the taxi 40 (changes to the actual vehicle state). Enables quick output of content in. The information output control unit 65 of the in-vehicle terminal 30 may be configured to request the content providing server 10 to transmit content based on passenger-related information when the state of the taxi 40 changes to the actual vehicle state.

Next, a specific example of the content providing system 1 of the present embodiment having such a function will be described. In this example, an in-vehicle terminal 30 is installed in each guest room of a plurality of taxis 40 to be allocated in the vehicle allocation service provided by the vehicle allocation management server 50, and the system 1 uses each in-vehicle terminal 30. Provide content to passengers in taxi 40. Further, in the system 1 in this example, as means for allocating passengers, (1) a vehicle allocation service provided by the vehicle allocation management server 50, (2) wireless vehicle allocation (vehicle allocation by a taxi operator), and (3) "sink" or Three means of "waiting for a taxi" are envisioned.

First, in this example, the information managed by the table will be described. FIG. 3 illustrates the information managed in the in-vehicle terminal information table 611 in this example. The in-vehicle terminal information table 611 manages information about each of the plurality of in-vehicle terminals 30 installed in each of the plurality of taxis 40 to be dispatched in the vehicle allocation service, and identifies individual in-vehicle terminals 30 as shown in the figure. The information such as the "vehicle ID" that identifies the vehicle (taxi 40) in which the in-vehicle terminal 30 is installed is managed in association with the "terminal ID". The vehicle ID is also used in the vehicle allocation management server 50 to identify each taxi (vehicle) in the vehicle allocation service.

Next, the operation of the content providing system 1 in this example will be described. First, a case where the passenger's vehicle allocation means is "(1) vehicle allocation service" will be described. FIG. 4 is a sequence diagram illustrating a process executed by the content providing server 10 and the in-vehicle terminal 30 when the vehicle dispatching means is a vehicle dispatching service. First, as shown in the figure, the content providing server 10 acquires passenger-related information from the vehicle allocation management server 50 (step S100). In this example, the passenger-related information includes basic user information (name, gender, age, telephone number, address, language used, etc.), frequency of use of the vehicle dispatch service, and the like. The passenger-related information is acquired from the vehicle allocation management server 50 in response to a vehicle allocation request via the user terminal 52 or the like, or in response to an acceptance of the vehicle allocation request via the driver terminal 44.

Next, the content providing server 10 selects the advertising content to be provided to the passengers based on the acquired passenger-related information (step S110). In this example, a predetermined number (for example, three) of contents are selected from a plurality of advertising contents stored in the content DB 612. For example, advertising content suitable for passengers is selected based on the gender, age, and the like of the user (passenger).

Subsequently, the content providing server 10 transmits the selected advertising content and passenger-related information to the in-vehicle terminal 30 (step S120). Specifically, the server 10 acquires the vehicle ID of the taxi assigned to the passengers from the vehicle allocation management server 50, and refers to the in-vehicle terminal information table 611 using the acquired vehicle ID to allocate the taxi. The terminal ID of the in-vehicle terminal 30 installed in the vehicle is specified, and the advertisement content and passenger-related information are transmitted to the in-vehicle terminal 30 corresponding to the specified terminal ID.

Then, upon receiving the advertisement content and passenger-related information transmitted by the content providing server 10, the in-vehicle terminal 30 stores the advertisement content and passenger-related information in the storage 35 or the like (step S130). As described above, in this example, when the vehicle dispatching means is the vehicle dispatching service, the advertising content suitable for the passenger is displayed on the in-vehicle terminal 30 installed in the taxi 40 before the passenger gets on the taxi 40. It is stored in advance.

Subsequently, the in-vehicle terminal 30 waits for the state of the taxi 40 to become the "actual vehicle" (NO in step S140). Specifically, in the in-vehicle terminal 30, the driver performs a predetermined operation on the taximeter 42 as the passenger gets on the taxi 40, and the taximeter 42 transmits information indicating the change to the "actual vehicle". Wait for that.

Then, when the state of the taxi 40 becomes the "actual vehicle" (YES in step S140), the in-vehicle terminal 30 determines the passenger dispatching means and activates the display (step S145). Here, since the advertisement content and the passenger-related information are received from the content providing server 10 before the state of the taxi 40 becomes the "actual vehicle", it is determined that the vehicle dispatching means is the vehicle dispatching service.

Subsequently, the in-vehicle terminal 30 reproduces the guidance content (step S150). The guidance content is stored in advance in the storage 35 or the like of the in-vehicle terminal 30, and in this example, it is configured as silent video content. FIG. 5 exemplifies the screen 70 for an in-vehicle terminal displayed on the in-vehicle terminal 30, in which the guidance content is being reproduced. The in-vehicle terminal screen 70 is configured to display content on the entire screen, and a menu object 72 for displaying various information is arranged in the lower left corner of the screen. When the object 72 is selected, a predetermined menu for acquiring and displaying various information (for example, traffic information, weather forecast information, etc.) from the outside is displayed on the in-vehicle terminal screen 70.

The guidance content in this example includes guidance information for the passengers on board. If the vehicle dispatching method is a vehicle dispatching service, the guidance information will be, as shown in Fig. 5, the message "Thank you for boarding, Mr. xx. Please wear a seatbelt." Includes an animation that corresponds to the seatbelt action played above the message. The passenger's name (“xx” in the example of FIG. 5) is included in the passenger-related information received from the content providing server 10, and is added to the guidance content in the in-vehicle terminal 30. Further, when the vehicle dispatching means is a vehicle dispatching service, the guidance content is configured so that the message included in the guidance information is displayed in the language used by the passenger. The example of FIG. 5 corresponds to the case where the passenger's language is Japanese, and when the passenger's language is English, the message included in the guidance information is English. The language used by the passengers is included in the passenger-related information. The guidance content is configured as content having a predetermined playback time (for example, 60 seconds).

Then, when the reproduction of the guidance content is completed, the in-vehicle terminal 30 then reproduces the advertisement content provided by the content providing server 10 (step S160). Specifically, a predetermined number of advertisement contents stored in advance in the in-vehicle terminal 30 are reproduced in a predetermined order.

The reproduction of the advertising content is repeated until the taxi 40 arrives at the destination and is in the "payment" state (NO in step S170). For example, when the reproduction of the last content out of the predetermined number of advertisement contents is completed, the reproduction returns to the reproduction of the first reproduced advertisement content.

Then, when the state of the taxi 40 becomes "payment" (YES in step S170), the in-vehicle terminal 30 displays the payment information (step S180). Specifically, the in-vehicle terminal 30 displays the payment information when the taximeter 42 transmits information indicating a change to "payment" in response to a predetermined operation on the taximeter 42 by the driver of the taxi 40. After that, when the state of the taxi 40 becomes "empty", in this example, the power of the display of the in-vehicle terminal 30 is turned off.

FIG. 6 illustrates a screen 70 for an in-vehicle terminal in a state where payment information is displayed. As shown in the figure, the screen 70 in this state displays the total payment amount and its breakdown (fare, discount, other charges, etc.) as payment information. These payment information is provided by the taximeter 42.

The operation when the passenger's vehicle allocation means is the vehicle allocation service has been described above. Next, a case where the passenger dispatching means is "(2) wireless dispatching" will be described. FIG. 7 is a flow chart illustrating a process executed by the in-vehicle terminal 30 when the vehicle dispatching means is wireless dispatching. First, as shown in the figure, the in-vehicle terminal 30 acquires passenger-related information from the taxi operator server 54 and stores it in the storage 35 or the like (step S300). In this example, the passenger-related information when the vehicle allocation means is wireless vehicle allocation has a smaller number of data items than the passenger-related information described above when the vehicle allocation means is a vehicle allocation service. Specifically, in this example, the passenger-related information in the case of wireless dispatch includes the user's name and the language used. This information is input by an operator of a taxi operator or the like who has received a request for dispatch by a passenger by telephone or the like.

Next, the in-vehicle terminal 30 waits for the state of the taxi 40 to become the "actual vehicle" (NO in step S310), and the state of the taxi 40 becomes the "actual vehicle", as in the case where the vehicle allocation means is the vehicle allocation service. Then (YES in step S310), the passenger's vehicle allocation means is determined and the display is activated (step S315). Here, since the passenger-related information is received from the taxi operator server 54 before the state of the taxi 40 becomes "actual vehicle", it is determined that the vehicle allocation means is wireless allocation.

Then, the in-vehicle terminal 30 reproduces the guidance content (step S320). The guidance content when the vehicle dispatching means is wireless dispatching includes guidance information for the passengers who boarded the vehicle, as in the case where the vehicle dispatching means is the vehicle dispatching service. Specifically, "Thank you for boarding, Mr. xx. Includes a message with the passenger's name, "Please wear", and an animation played above the message to explain the seatbelt movement. The message contained in the guidance information is displayed in the language used by the passenger.

Then, when the reproduction of the guidance content is completed, the in-vehicle terminal 30 then reproduces the predetermined advertisement content (step S330). The advertising content when the vehicle dispatching means is wireless vehicle dispatching is different from the case where the vehicle dispatching means is a vehicle dispatching service, and a predetermined number of advertising contents stored in advance in the in-vehicle terminal 30 are reproduced in a predetermined order.

Subsequent processing is the same as when the vehicle dispatching means is a vehicle dispatching service. Specifically, the reproduction of the advertising content is repeated until the taxi 40 arrives at the destination and is in the "payment" state (NO in step S340), and when the taxi 40 is in the "payment" state (in step S340). YES), the vehicle-mounted terminal 30 displays the payment information (step S350). After that, when the state of the taxi 40 becomes "empty", the power of the display of the in-vehicle terminal 30 is turned off.

The operation when the passenger dispatching means is wireless dispatching has been described above. Next, a case where the passenger's vehicle allocation means is "(3) sink or waiting" will be described. FIG. 8 is a flow chart illustrating a process executed by the in-vehicle terminal 30 when the vehicle dispatching means is “sink” or “waiting for attachment”. First, as shown in the figure, the in-vehicle terminal 30 waits for the state of the taxi 40 to become the "actual vehicle" (NO in step S400), and when the state of the taxi 40 becomes the "actual vehicle" (YES in step S400). Along with determining the means of dispatching passengers, the display is activated (step S405). Here, before the state of the taxi 40 becomes the "actual vehicle", the advertisement content and the passenger-related information are not received from the content providing server 10, and the passenger-related information is not received from the taxi operator server 54. Therefore, it is determined that the vehicle dispatching means is "sinking" or "waiting for attachment".

Then, the in-vehicle terminal 30 reproduces the guidance content (step S410). The guidance content when the vehicle dispatching means is "sink" or "waiting for attachment" includes guidance information for the passengers who boarded, and specifically, the message "Thank you for boarding. Please wear a seatbelt." , And an animation for explaining the seatbelt wearing action, which is played above the message (see FIG. 9). As described above, the passenger's name is not added to the message in the guidance content when the passenger's vehicle allocation means is "sink" or "waiting for attachment". In addition, the message included in the guidance information is always displayed in Japanese.

Subsequent processing is the same as when the vehicle dispatching means is wireless dispatching. Specifically, when the reproduction of the guidance content is completed, the in-vehicle terminal 30 then reproduces the predetermined advertisement content (step S420), and the taxi 40 arrives at the destination and "pays" the reproduction of the advertisement content. (NO in step S430), and when the state of the taxi 40 becomes "payment" (YES in step S430), the in-vehicle terminal 30 displays the payment information (step S440). After that, when the state of the taxi 40 becomes "empty", the power of the display of the in-vehicle terminal 30 is turned off.

As described above, in this example, when the passenger's vehicle allocation means are "(1) vehicle allocation service" and "(2) wireless vehicle allocation", the passenger's name is added to the guidance content and the language used is set. Further, when the passenger's vehicle allocation means is "(1) vehicle allocation service", the advertisement content is selected based on the passenger-related information, so that appropriate content based on the passenger's vehicle allocation means is provided.

In the above example, when the vehicle dispatching means is a vehicle dispatching service, the content providing server 10 transmits the advertisement content to the in-vehicle terminal 30 before the passenger gets on the taxi 40. In another example of the form, the transmission of the advertisement content by the server 10 is performed in response to the request from the in-vehicle terminal 30, for example, when the state of the taxi 40 becomes "actual vehicle", the request is made from the in-vehicle terminal 30. It is performed accordingly, or after the reproduction of the guidance content on the vehicle-mounted terminal 30 is completed, it is performed in a streaming format in response to a request from the vehicle-mounted terminal 30.

In the above-mentioned example, "(1) vehicle allocation service", "(2) wireless vehicle allocation" and "(3) sink or waiting" are exemplified as vehicle allocation means, but the vehicle allocation means in the present embodiment is limited to these. However, other vehicle dispatching means may be included, or some of these three vehicle dispatching means may not be included.

In the content providing system 1 according to the present embodiment described above, while the taxi 40 is in the actual vehicle state, the content (for example, the content (for example,) is based on the passenger's vehicle allocation means on the in-vehicle terminal 30 provided in the cabin of the taxi 40. , Guidance content and advertising content), it is possible to provide appropriate content based on the means of dispatching passengers.

In the above-described embodiment, the content providing server 10 is configured to have the content DB 612 for storing the content provided to the passengers, but in another embodiment of the present invention, the content is outside the content providing server 10. It is stored in the server and provided by the external server.

The processes and procedures described herein are implemented by software, hardware, or any combination thereof, other than those expressly described. For example, the processes and procedures described herein are realized by implementing logic corresponding to the processes and procedures on a medium such as an integrated circuit, a volatile memory, a non-volatile memory, or a magnetic disk. Further, the processes and procedures described in the present specification can be implemented as a computer program corresponding to the processes and procedures and executed by various computers.

Even if it is explained that the processes and procedures described herein are performed by a single device, software, component, module, such processes or procedures are performed by multiple devices, multiple software, multiple devices. Can be executed by a component of, and / or multiple modules. The software and hardware components described herein can also be realized by integrating them into fewer components or by breaking them down into more components.

In the present specification, when the components of the invention are described as either one or more, or even if they are described without limitation to either the singular or the plurality, they should be understood separately in the context. Except for, the component may be either singular or plural.

1 Content provision system 10 Content provision server 11 Computer processor 15 Storage 20 Communication network 30 In-vehicle terminal 31 Computer processor 35 Storage 42 Taxi meter 44 Driver terminal 50 Vehicle allocation management server 52 User terminal 54 Taxi operator server 61 Information storage management unit 611 In-vehicle terminal Information table 612 Content DB
63 Content provision control unit 64 Information storage management unit 65 Information output control unit 70 In-vehicle terminal screen

Claims (10)

A system equipped with one or more computer processors to provide content to taxi passengers.
The one or more computer processors depend on the execution of readable instructions.
The process of recognizing the state of the taxi, including the state of the actual vehicle on which the passenger is riding,
While the taxi is in the actual vehicle state, the information processing device installed in the passenger compartment of the taxi executes the process of outputting the content.
The process of outputting the content includes outputting the content in the information processing device based on at least the vehicle allocation means used by the taxi passengers for dispatching the taxi.
system. The process of outputting the content outputs predetermined content regardless of the vehicle allocation means of the passengers of the taxi according to the change of the state of the taxi to the actual vehicle state, and then, among the plurality of contents, the taxi Including outputting content that is selected based on at least the means of dispatching passengers,
The system of claim 1. The process of recognizing the state of the taxi includes recognizing the state of the taxi based on at least the information provided by the taximeter installed in the taxi.
The system of claim 1 or 2. The process of outputting the content is the content based on the passenger-related information of the taxi passenger when the vehicle allocation means of the taxi passenger is the first means for providing the passenger-related information related to the passenger. On the other hand, when the means for dispatching passengers of the taxi is a second means for which the passenger-related information is not provided, a predetermined content is output.
The system according to any one of claims 1 to 3. The passenger-related information includes the language used by the passenger.
The process of outputting the content includes outputting the content so as to match the language used by the taxi passenger when the vehicle dispatching means of the taxi passenger is the first means.
The system of claim 4. The passenger-related information includes the name of the passenger.
The process of outputting the content includes outputting the content so that the name of the passenger of the taxi is added when the vehicle dispatching means of the passenger of the taxi is the first means.
The system of claim 4 or 5. The process of outputting the content outputs content selected from a plurality of contents based on the passenger-related information of the taxi passenger when the vehicle allocation means of the taxi passenger is the first means. Including doing,
The system according to any one of claims 4 to 6. The one or more computer processors further provide for the taxi passengers before the taxi state changes to the actual vehicle state when the taxi passenger dispatching means is the first means. A process of acquiring the passenger-related information and storing at least a part of the content selected from the plurality of contents based on the acquired passenger-related information in the information processing device is executed.
The system of claim 7. A method of providing content to taxi passengers, executed by one or more computers.
The process of recognizing the state of the taxi, including the state of the actual vehicle on which the passenger is riding,
While the state of the taxi is the actual vehicle state, the information processing device installed in the passenger compartment of the taxi includes a process of outputting contents.
The step of outputting the content includes outputting the content in the information processing device based on at least the vehicle allocation means used by the taxi passengers for vehicle allocation.
Method. A program for providing content to taxi passengers
Depending on the execution on one or more computers, the one or more computers
The process of recognizing the state of the taxi, including the state of the actual vehicle on which the passenger is riding,
While the taxi is in the actual vehicle state, the information processing device installed in the passenger compartment of the taxi executes the process of outputting the content.
The process of outputting the content includes outputting the content in the information processing device based on at least the vehicle allocation means used by the taxi passengers for dispatching the taxi.
program.

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