JP6494710B2 - Distribution apparatus, distribution method, and distribution program - Google Patents

Description

The present invention relates to a distribution device, a distribution method, and a distribution program .

  In recent years, shopping services using the Internet have become popular. By using the shopping service, the user can easily purchase a product or use the service.

JP 2010-55391 A

  However, in the case of shopping using the Internet, the user can get a lot of information while staying in front of the terminal device, and thus may be confused about the judgment regarding shopping.

  The present application has been made in view of the above, and an object thereof is to allow a user to easily make a determination regarding shopping.

  The information display program according to the present application includes an acquisition procedure for acquiring content including a plurality of elements indicating a target specialized for a part of a predetermined target, and a predetermined display as a mark for a part of the plurality of elements. And a display control procedure for displaying the read content on the screen.

  According to one aspect of the embodiment, the user can easily make a determination regarding shopping.

FIG. 1 is a diagram illustrating an operation of the information processing system according to the embodiment. FIG. 2 is a diagram illustrating an example of content distributed to the terminal device. FIG. 3 is a diagram illustrating a configuration example of the information processing server according to the embodiment. FIG. 4 is a diagram illustrating an example of information stored in the record information database. FIG. 5 is a diagram illustrating an example of information stored in the content database. FIG. 6 is a diagram illustrating an example of information stored in the label database. FIG. 7 is a diagram illustrating a state in which labels are attached to elements indicating subclasses. FIG. 8 is a diagram illustrating a configuration example of the terminal device according to the embodiment. FIG. 9 is a flowchart illustrating an example of distribution processing. FIG. 10 is a flowchart illustrating an example of the information display process. FIG. 11 is a hardware configuration diagram illustrating an example of a computer that realizes the functions of the information processing server or the terminal device.

  Hereinafter, modes for implementing an information display program, an information display method, an information display device, and a distribution device according to the present application (hereinafter referred to as “embodiments”) will be described in detail with reference to the drawings. The information display program, the information display method, the information display device, and the distribution device according to the present application are not limited to the following embodiments. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

[1. Operation of information processing device]
First, an information display process realized by the information display program of this embodiment will be described. In the following description, the information display process will be described by taking the information processing system 1 including the terminal device 20 as an example of the information display device of the present embodiment as an example.

[1-1. Information processing system)
FIG. 1 is a diagram illustrating an operation of the information processing system 1 according to the embodiment. The information processing system 1 includes an information processing server 10 and terminal devices 20 ₁ , 20 ₂ , 20 ₃ , and 20 ₄ . In the example of FIG. 1, four terminal devices are shown, but the number of terminal devices may be less than four or more than four. In the following description, the terminal devices 20 ₁ , 20 ₂ , 20 ₃ , and 20 ₄ may be collectively referred to as the terminal device 20.

  The information processing server 10 is a server host computer that provides various services to client terminals. The information processing server 10 is a shopping server that functions as, for example, a shopping site or an EC (Electric Commerce) site. The information processing server 10 provides an online mall function for an online store (hereinafter simply referred to as a store). Further, the information processing server 10 provides a service related to online shopping (hereinafter referred to as a shopping service) to the user. For example, the information processing server 10 performs processing related to the purchase of products in the user's store.

  In the following description, the information processing server 10 provides a shopping service to a user via a web page. However, the information processing server 10 provides a shopping service via an application screen installed in the terminal device 20 in advance. Also good. In the following description, a page (including an application screen) for the information processing server 10 to provide a shopping service is referred to as a shopping page.

  A page refers to a content arrangement surface. More specifically, a page is information in units of pages in which contents such as images (for example, still images and moving images) and text information (for example, news articles) are arranged. For example, the page is a web page. The page is not limited to a web page. For example, the page may be a page (for example, an application screen) created for the purpose of being displayed on the user interface screen. The page may be generated based on data (for example, content data such as map data) installed in advance in a storage device included in the terminal device 20. A page can be regarded as content itself. Further, the operation of the terminal device 20 described below includes not only operations on the browser but also operations on a preinstalled program (for example, on an application).

The terminal device 20 is a user terminal such as a smart device (smart phone or tablet), a mobile phone, or a personal computer. The terminal device 20 ₁ is a terminal user U1 uses, the terminal device 20 ₂ is a terminal user U2 is used, the terminal device 20 ₃ is a terminal user U3 is used, the terminal device 20 ₄ user U4 The terminal to use. The terminal device 20 communicates with the information processing server 10 via a network. For example, the terminal device 20 acquires shopping page information from the information processing server 10.

  When the user operates the terminal device 20 to access a site distributed by the information processing server 10, the terminal device 20 receives a page related to the site accessed by the user from the information processing server 10. Then, the terminal device 20 displays the received page on the screen. Further, when receiving the delivery of the page, the terminal device 20 requests the information processing server 10 to deliver the content (for example, the selection page of the product subclass) according to the control information transmitted together with the page information. The terminal device 20 receives content distribution from the information processing server 10. The terminal device 20 displays content on the screen according to the control information.

  Here, the subclass refers to a target specialized for a part of a predetermined target (for example, a product or a service). In other words, a subclass refers to a class (lower class) that specializes a part of a certain class (upper class). For example, it is assumed that the upper class is a car with a certain car name whose body color is not specified. In this case, the subclass is, for example, a car whose body color is white, a car whose body color is black, etc., among the cars having the car name. The upper class is not limited to cars with the same car name. The upper class may be a product or service other than an automobile. For example, the higher class may be a product with the same product code. If products can be regarded as the same type of product, products with different identification codes can be regarded as products belonging to the same higher class. The product code may be a JAN (Japanese Article Number) code, an EAN (European Article Number) code, or a UPC (Universal Product Code) code. Moreover, a subclass is not limited to a color, For example, a size and a pattern may be sufficient. A subclass can be rephrased as a subcode.

  Note that the information indicating the target that specializes a part of the predetermined target is not limited to the color (for example, body color), for example, “attribute (property, characteristic, characteristic, property) other than the color such as size, pattern, etc.” May be the information indicating "." Further, information indicating a target specialized for a part of a predetermined target includes output performance (for example, rated output current in a charger or the like), chargeable amount, loadable amount, loadable number of persons, storage capacity (for example, refrigerator) Storage capacity), storage capacity (for example, hard disk capacity, memory capacity), types of loaded parts (for example, the type of processor in the personal computer and the resolution of the LCD monitor), etc. (capabilities, functions, specifications) It may be information indicating. In addition, information indicating a target specialized for a part of a predetermined target includes “information indicating an attribute (property, characteristic, characteristic, or property) of the predetermined target”, “performance (capability, function, In other words, it can be paraphrased as “information indicating the spec”.

  Note that the control information may be a program embedded in a page. For example, the control information may be a program written in a script language such as JavaScript (registered trademark). Of course, the control information may be information written in a computer language other than the script language. For example, the control information may be information written in a style sheet language such as CSS3 (Cascading Style Sheets 3). In addition, the control information may be a program written in a programming language such as Java (registered trademark), Swift, C language, C ++, and the like. Application software itself distributed from a server such as a content distribution server can be regarded as control information. At this time, the page information may be included in the control information. If the terminal device 20 can finally execute the program, the control information may not be a compiled program. In addition, the control information may be data (program) provided in the form of an interpreter language (for example, a script language), a machine language, or an intermediate language.

[1-2. Information display process)
Hereinafter, the operation of the information processing system 1 including the terminal device 20 will be described with reference to FIG.

  First, the information processing server 10 performs communication related to the shopping service with the terminal device 20 operated by the viewer (for example, users U1 to U3) of the shopping page (steps S1a to S1c). For example, the information processing server 10 transmits information on a shopping page to the terminal device 20 and processes a user instruction made via the shopping page. For example, the information processing server 10 performs processing related to settlement and shipping of products purchased by the user.

  Subsequently, the information processing server 10 registers the sales record of the product in the record information database (step S2). For example, each time a product is sold, the information processing server 10 updates the numerical value of the item “number of sales” in the record information database of FIG. The number of sales may be the number of sales per subclass. For example, it is assumed that there are a plurality of subclasses to which a subclass ID is attached to a product whose product ID is M1 (hereinafter referred to as a product M1). The product M1 is, for example, clothes of a certain brand name, and the plurality of subclass IDs indicate clothes of different colors of the clothes. For example, the subclass ID “1001” indicates a white out of the clothes, the subclass ID “1002” indicates a black out of the clothes, and the subclass ID “1003” indicates the out of the clothes. Shows navy clothes. If the white clothes of the product M1 are sold, the information processing server 10 adds 1 to the value of “number of sales” of the subclass ID “1001”. Note that the sales record registered in the record information database may be the sales record for the most recent predetermined period (for example, the last few days).

  When receiving the shopping page distribution request from the terminal device 20 operated by the user U4 (step S3), the information processing server 10 transmits the shopping page information to the terminal device 20 (step S4). The user browses the shopping page and selects a product desired to be purchased (hereinafter referred to as a purchase desired product).

  When the information processing server 10 receives a distribution request relating to a purchase desired product from the terminal device 20 (step S5), the information processing server 10 generates content to be distributed to the terminal device 20 (step S6). At this time, the content generated by the information processing server 10 may include a plurality of elements indicating a subclass of the purchase desired product.

  FIG. 2 is a diagram illustrating an example of the content C1 distributed to the terminal device 20. The content C1 is an example of a page for purchasing a product M1 that is a product desired to be purchased by the user U4. In the content C1, elements E1, E2, and E3 are arranged as elements indicating the subclass of the product M1. The elements E1, E2, and E3 are configured by, for example, an image, text, or a control (button or the like). The element E1 indicates the white product M1, the element E2 indicates the black product M1, and the element E3 indicates the navy product M1. Further, an element indicating the size is displayed in the content C1. In the case of the example in FIG. 2, the size is a subclass in which the color is an upper class. In the case of the example in FIG. 2, elements indicating four sizes M to 3L are displayed in a state associated with each of the elements E1, E2, and E3. The user can select these elements.

  When there are three colors and four sizes, the user selects the product M1 from 12 (= 3 × 4) choices. In the case of the example in FIG. 2, since the black M and the black L are “out of stock”, the user selects the product M <b> 1 from 10 choices obtained by subtracting 2 from 12. In addition, it seems that the size of clothes is generally determined for each user. Therefore, in the example of FIG. 2, many users substantially select the product M1 from three options of white, black, and navy.

  When there are many product options, many users leave the page without purchasing the product. Many users leave the page with only three options left. In the example of FIG. 2 as well, although it is not a product option, there are substantially three subclass options, and the user may leave the page without purchasing the product M1.

  Accordingly, the information processing server 10 includes a mark for a user for selecting a subclass in a part (at least one element) of a plurality of elements indicating a subclass so that the user can easily make a purchase decision on the product. Is attached. In other words, the information processing server 10 gives a display in such a manner that attention is focused on a predetermined element. For example, the information processing server 10 attaches information to only a predetermined element with a color different from the surroundings, surrounds only the predetermined element with a frame, or attaches a symbol only to the predetermined element. In the case of this embodiment, the information processing server 10 attaches a label to some of the plurality of elements as a display serving as a mark. More specifically, the information processing server 10 attaches a label to a part (at least one element) of a plurality of elements indicating the color of the product. At this time, the information processing server 10 selects a subclass to be labeled based on the sales performance information recorded in the performance information database. For example, the information processing server 10 labels the elements of the subclass with the largest number of sales among the plurality of subclasses of the product M1. In the example of FIG. 2, the information processing server 10 attaches the label L1 to the element E1 that indicates white among the three elements E1 to E3 that indicate the color of the product M1.

  Note that a message to the user may be attached to the label. For example, a message indicating a sales situation (for example, a purchase situation of another user) may be attached to the label. At this time, the sales situation may be sales for a predetermined period, or sales in a predetermined attribute (for example, male, female, teenager, twenties, housewife, etc.). In the example of FIG. 2, a “selling” message indicating the sales status is attached to the label L1. Note that the message indicating the sales status is not limited to “selling”. For example, the message indicating the sales status may be a message indicating an item that has recently been sold (for example, “new work”) or a message that has been sold for a long time (for example, “standard”). Also good. Note that a message does not necessarily have to be attached to the label as long as the purchase status of other users can be known. For example, the information processing server 10 may attach a symbol such as a double circle to the label. In this case, the information processing server 10 may display the meaning of the double circle symbol outside the label. Note that the display serving as a mark includes a tag and a mark. Tags and marks can also be regarded as a type of label.

  In the example of FIG. 2, “selling” is given to the label L1 as a message indicating the sales situation, but the message is not limited to “selling”. If the sales situation is known, the message may be “popular”, for example. Further, the message given to the label is not limited to the message indicating the purchase status of the user. The message may be a message indicating that the shopping site operator or the like recommends the corresponding subclass. For example, the message may be “attention”, “push”, or “recommend”. In addition, as long as it turns out that it recommends goods, the message does not necessarily need to be given to the label. For example, the information processing server 10 may attach a symbol such as a double circle to the label and display the meaning of the double circle symbol outside the label.

  When the content generation is completed, the information processing server 10 transmits the generated content to the terminal device 20 (step S7). Then, the terminal device 20 acquires content from the information processing server 10. For example, the terminal device 20 acquires the content C1 including a plurality of elements indicating the subclass of the desired product for purchase.

  As described above, in the content C1, the label L1 is attached to one of the elements E1 to E3 indicating the color of the product M1. A message indicating the sales status is attached to the label L1. The terminal device 20 displays the content acquired from the information processing server 10 on the screen. For example, the terminal device 20 displays the content C1 on the screen as shown in FIG. In the diagram on the right side of FIG. 2, the content C1 is displayed in the content display area A1 of the terminal device 20 in a scrollable manner.

  Then, the user uses the content C1 displayed on the terminal device 20 to give an instruction regarding shopping to the information processing server 10. For example, the user performs an operation of selecting a subclass from a plurality of subclasses (color and size) displayed in the content C1, and presses the button B1. Button B1 is a button for putting a product into a cart.

  The information processing server 10 processes a user instruction given via the content C1 (step S8). For example, if the user L4 selects the white L size product M1, the information processing server 10 performs processing for adding the white L size product M1 to the user U4 cart. The information processing server 10 transmits the processing result to the terminal device 20.

  According to the present embodiment, the terminal device 20 displays on the screen a content in which a part of a plurality of elements indicating a product subclass is labeled. Therefore, even if there are a plurality of product subclasses, the user can select a subclass using the label as a judgment material. As a result, the user can easily make a judgment regarding shopping.

[2. Configuration example of information processing system]
Although the information display processing has been described above, the configuration of the information processing system 1 including the terminal device 20 which is an example of the information display device of the present embodiment will be described below. The information processing system 1 includes an information processing server 10 and a terminal device 20. The information processing server 10 and the terminal device 20 are connected via a network. The network is a communication network such as a LAN (Local Area Network), a WAN (Wide Area Network), a telephone network (a mobile phone network, a fixed telephone network, etc.), a regional IP (Internet Protocol) network, and the Internet. The network may include a wired network or a wireless network.

  The information processing server 10 is a server device that distributes page information to the terminal device 20. For example, the information processing server 10 is used for a portal site, news site, auction site, weather forecast site, shopping site, finance (stock price) site, route search site, map providing site, travel site, restaurant introduction site, web blog, etc. It is a device that delivers a web page in which various related information is arranged in a tile shape to the terminal device 20. The information processing server 10 may be a server that distributes web pages such as a portal site. Further, the information processing server 10 distributes control information for realizing the information display process described above to the terminal device 20 together with the content. Therefore, the information processing server 10 functions as a distribution device that distributes control information to the terminal device 20. The control information is described in, for example, a script language such as JavaScript (registered trademark) or a style sheet language such as CSS (Cascading Style Sheets). The configuration of the information processing server 10 will be described later.

  The terminal device 20 is an information processing device used by a user who browses a page. The terminal device 20 acquires page information from the information processing server 10 in accordance with a user operation. If the page includes an acquisition command that requests acquisition of content, the terminal device 20 acquires content from the information processing server 10 in accordance with the acquisition command. Further, when receiving control information for realizing the above-described information display process from the information processing server 10, the terminal device 20 realizes the information display process according to the control information. The configuration of the terminal device 20 will be described later.

[3. Configuration example of information processing server]
The information processing server 10 is a server host computer (hereinafter simply referred to as “server”) that processes requests from client computers such as the terminal device 20. The information processing server 10 may be a PC server, a mid-range server, or a mainframe server. Further, the information processing server 10 may be configured by a single server, or may be configured by a plurality of servers that cooperate to execute processing. When the information processing server 10 includes a plurality of servers, the installation locations of these servers may be separated. Even if the installation locations are separated, these servers can be regarded as one service providing server as long as the processes are executed in cooperation.

  FIG. 3 is a diagram illustrating a configuration example of the information processing server 10 according to the embodiment. The information processing server 10 includes a communication unit 11, a storage unit 12, and a control unit 13. Note that the configuration shown in FIG. 3 is a functional configuration, and the hardware configuration may be different.

  The communication unit 11 is a communication interface that communicates with an external device. The communication unit 11 may be a network interface or a device connection interface. For example, the communication unit 11 may be a LAN interface such as a NIC (Network Interface Card) or a USB interface configured by a USB (Universal Serial Bus) host controller, a USB port, or the like. The communication unit 11 may be a wired interface or a wireless interface. The communication unit 11 functions as a communication unit of the information processing server 10. The communication unit 11 communicates with the terminal device 20 according to the control of the control unit 13.

  The storage unit 12 is a storage device capable of reading and writing data, such as a dynamic random access memory (DRAM), a static random access memory (SRAM), a flash memory, and a hard disk. The storage unit 12 functions as a storage unit of the information processing server 10. The storage unit 12 stores a record information database 121, a content database 122, and a label database 123.

  The performance information database 121 is a database that stores the sales performance of products. FIG. 4 is a diagram illustrating an example of information stored in the record information database 121. In the example shown in FIG. 4, the performance information database 121 includes items such as “product ID”, “subclass ID”, “total” sales number, “classification 1” sales number, and “classification 2” sales number. Have.

  “Product ID” indicates product identification information. In the example of FIG. 4, information such as M1 and M2 is stored in the “product ID”.

  “Subclass ID” indicates identification information of the subclass of the product indicated by “Product ID”. In the example of FIG. 4, information such as 1001 and 1002 is stored in the “subclass ID”.

  “Overall” indicates the number of sales of the product indicated by “Product ID” to all users. In the example of FIG. 4, information such as 100 and 103 is stored in “whole”. An item value of 100 indicates that 100 items are sold by the entire user.

  “Category 1” indicates the number of sales to the user classified into the category 1 of the product indicated by “Product ID”. For example, “Category 1” indicates the number of sales of the product indicated by “Product ID” to a male user. In the example of FIG. 4, information such as 55 and 61 is stored in “whole”. The item value 55 indicates, for example, that 100 items are sold to male users.

  “Category 2” indicates the number of sales to the user classified into the category 2 of the product indicated by “Product ID”. For example, “Category 1” indicates the number of sales of the product indicated by “Product ID” to female users. In the example of FIG. 4, information such as 23 and 36 is stored in “whole”. The item value 23 indicates, for example, that 23 items of the product are sold to female users.

  The content database 122 is a database that stores content information related to products. FIG. 5 is a diagram illustrating an example of information stored in the content database 122. In the example illustrated in FIG. 5, the content database 122 includes items such as “product ID” and “content”.

  “Product ID” indicates product identification information. In the example of FIG. 5, information such as M1 and M2 is stored in the “product ID”.

  “Content” indicates product information (for example, a product introduction or image) displayed on the page. In the example of FIG. 5, conceptual information such as C11 to C16 is stored in “content”, but content data itself such as audio data, image data, and text data may be stored. The “content” may store a URL where each content is located or a file path name indicating the storage location thereof.

  The label database 123 is a database that stores information about labels. FIG. 6 is a diagram illustrating an example of information stored in the label database 123. In the example illustrated in FIG. 6, the label database 123 includes items such as “label ID” and “label data”.

  “Label ID” indicates identification information of a label attached to a subclass element. In the example of FIG. 6, information such as L1 and L2 is stored in the “label ID”.

  “Label data” indicates label data to be displayed on the page. In the example of FIG. 6, conceptual information such as D11 to D16 is stored in the “label data”, but label data itself such as image data may be stored. The “label data” may store a URL where each label data is located or a file path name indicating the storage location thereof.

  FIG. 7 is a diagram illustrating a state in which labels are attached to elements indicating subclasses. In the example of FIG. 7, five elements E <b> 1 to E <b> 5 indicating the subclass of the product are shown. The element E1 is an element indicating a white product, the element E2 is an element indicating a black product, the element E3 is an element indicating a navy product, and the element E4 is a gray product. The element E5 is an element indicating a green product. In the example of FIG. 7, two of the five elements are labeled. Specifically, a label L2 is attached to the element E1, and a label L3 is attached to the element E2. The label L2 displays “Popularity” as a message indicating the purchase status of the corresponding product of another user, and the label L3 displays “Attention” as a message indicating that the store recommends the product. .

  Returning to FIG. 3, the control unit 13 is a controller and is stored in a storage device inside the information processing server 10 by a processor such as a CPU (Central Processing Unit) and an MPU (Micro Processing Unit). Various programs are implemented by executing the RAM or the like as a work area. The control unit 13 is a controller, and may be realized by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

  As illustrated in FIG. 3, the control unit 13 includes a reception unit 131, a determination unit 132, a generation unit 133, and a distribution unit 134. Blocks constituting the control unit 13 (accepting unit 131 to distribution unit 134) are functional blocks that indicate functions of the control unit 13, respectively. These functional blocks may be software blocks or hardware blocks. For example, each functional block described above may be one software module realized by software (including a microprogram), or may be one circuit block on a semiconductor chip (die). Of course, each functional block may be one processor or one integrated circuit. The method of configuring the functional block is arbitrary. In addition, the control part 13 may be comprised by the functional unit different from the above-mentioned functional block.

  The accepting unit 131 accepts a page acquisition request from the terminal device 20. For example, the receiving unit 131 receives an HTTP request as a web page acquisition request.

  When the page to be distributed to the terminal device 20 includes a plurality of elements indicating a product or service subclass, the determination unit 132 determines the element to be labeled based on the sales record recorded in the record information database 121. To do.

  The generation unit 133 generates a page to be distributed to the terminal device 20. At this time, if the page includes a plurality of elements indicating the subclass of the product or service, a label is attached to a part of the plurality of elements.

  The distribution unit 134 distributes page information to the terminal device 20 when the reception unit 131 receives a page acquisition request. Specifically, the distribution unit 134 distributes the page information generated by the generation unit 133 to the terminal device 20. At this time, control information may be included in the page information.

[4. Example of terminal device configuration]
FIG. 8 is a diagram illustrating a configuration example of the terminal device 20 according to the embodiment. The terminal device 20 is an information display device (information processing device) used by a user for browsing a page. The terminal device 20 is a communication terminal such as a smartphone, a tablet, or a mobile phone. As long as it has a communication function, the terminal device 20 may be an information processing terminal such as a personal computer (notebook PC, desktop PC), PDA (Personal Digital Assistant) or the like. In this case, the information processing terminal is also a kind of communication terminal. The terminal device 20 is connected to the information processing server 10 via a network. As illustrated in FIG. 8, the terminal device 20 includes a communication unit 21, an input unit 22, a storage unit 23, an output unit 24, and a control unit 25. Note that the configuration shown in FIG. 8 is a functional configuration, and the hardware configuration may be different.

  The communication unit 21 is a communication interface that communicates with an external device. The communication unit 21 may be a network interface or a device connection interface. For example, the communication unit 11 may be a LAN interface such as a NIC, or may be a USB interface configured by a USB host controller, a USB port, or the like. The communication unit 21 may be a wired interface or a wireless interface. The communication unit 21 functions as a communication unit of the terminal device 20. The communication unit 21 communicates with the information processing server 10 according to the control of the control unit 25.

  The input unit 22 is an input device that accepts various inputs from the outside. For example, the input unit 22 is an operation device for the user to perform various operations such as a keyboard, a mouse, and operation keys. The input unit 22 functions as input means of the terminal device 20. When a touch panel is adopted for the terminal device 20, the touch panel is also included in the input unit 22. In this case, the user performs various operations by touching the screen with a finger or a stylus.

  The storage unit 23 is a data readable / writable storage device such as a DRAM, SRAM, flash memory, or hard disk. The storage unit 23 functions as a storage unit of the terminal device 20. The storage unit 23 stores data of application software such as a web browser. The user communicates with the information processing server 10 via application software.

  The output unit 24 is a device that performs various outputs such as sound, light, vibration, and images. The output unit 24 functions as an output unit of the terminal device 20. The output unit 24 includes a display device that displays various types of information. The display device is, for example, a liquid crystal display or an organic EL display. In addition, when a touch panel is adopted as the terminal device 20, the display device may be integrated with the input unit 22. The output unit 24 displays an image on the screen under the control of the control unit 25.

  The control unit 25 is a controller, and is realized, for example, by executing various programs stored in a storage device inside the terminal device 20 using a RAM or the like as a work area by a processor such as a CPU or MPU. The control unit 25 is a controller, and may be realized by an integrated circuit such as an ASIC or FPGA, for example.

  As shown in FIG. 8, the control unit 25 includes an acquisition unit 251 and a display control unit 252. The blocks (acquisition unit 251 and display control unit 252) constituting the control unit 25 are functional blocks that indicate the functions of the control unit 25, respectively. These functional blocks may be software blocks or hardware blocks. For example, each functional block described above may be one software module realized by software (including a microprogram), or may be one circuit block on a semiconductor chip (die). Of course, each functional block may be one processor or one integrated circuit. The method of configuring the functional block is arbitrary. In addition, the control part 25 may be comprised by the functional unit different from the above-mentioned functional block.

  The acquisition unit 251 acquires content including a plurality of elements indicating a predetermined target subclass. For example, the acquisition unit 251 acquires information on content including a plurality of elements indicating subclasses of products or services. Further, the acquisition unit 251 acquires content information including a plurality of elements indicating the color or pattern of the product. In addition, the acquisition unit 251 acquires information on content including a plurality of elements indicating the subclass of the product. For example, the acquisition unit 251 acquires content including five or more elements indicating subclasses.

  The display control unit 252 displays the content in which some of the elements are labeled on the screen. For example, the display control unit 252 displays on the screen a content in which a part of a plurality of elements indicating a subclass of a product or service is labeled. In addition, the display control unit 252 displays a content in which a part of a plurality of elements indicating the color or pattern of the product is labeled on the screen.

  In addition, the display control unit 252 displays the content in a state in which the label is attached to the element of the subclass selected from the subclass in which the inventory exists.

  In addition, the display control unit 252 displays on the screen a content in which a label having a message to the user is attached to some of the plurality of elements. In addition, the display control unit 252 displays content on which a label indicating the sales status is attached to some of the plurality of elements on the screen. In addition, the display control unit 252 displays content on which a label indicating popularity, best selling, attention, one push, or recommendation is attached to some of the plurality of elements on the screen.

  In addition, the display control unit 252 displays, on the screen, a content in which a label is attached to an element selected based on a record of sales to a user having the same attribute as the user who browses the content among a plurality of elements.

  In addition, the display control unit 252 displays the content in which two of the five or more elements are labeled on the screen.

[5. Processing flow of information processing server]
Next, the procedure of processing executed by the information processing server 10 will be described with reference to FIG. FIG. 9 is a flowchart illustrating an example of distribution processing. The information processing server 10 starts the distribution process when the power is turned on.

  First, the information processing server 10 determines whether a request for content (for example, a shopping page) has been received from the terminal device 20 (step S11). When the request has not been received (step S11: No), the information processing server 10 repeats step S11 until a request is received from the terminal device 20.

  When the request is received (step S11: Yes), the information processing server 10 determines whether the content scheduled to be distributed to the terminal device 20 includes a subclass element (step S12). When the subclass element is not included (step S12: No), the information processing server 10 advances the process to step S14.

  When the subclass element is included (step S12: Yes), the information processing server 10 determines the element to which the label is to be assigned from the subclass elements (step S13). For example, the information processing server 10 determines an element to which a label is attached based on the sales performance of the product stored in the performance information database 121.

  And the information processing server 10 produces | generates the content (for example, shopping page) delivered to the terminal device 20 based on the data of the content stored in the content database 122 (step S14). If the content includes a subclass element, the label stored in the label database 123 is attached to the element determined in step S13.

  When the content generation is completed, the information processing server 10 distributes the generated content (for example, a shopping page) to the terminal device 20 (step S15). When the distribution is completed, the information processing server 10 returns to step S11 and waits for a request from the terminal device 20.

[6. Terminal device processing flow]
Next, a procedure of processing executed by the terminal device 20 that has executed the control information will be described with reference to FIG. FIG. 10 is a flowchart illustrating an example of the information display process.

  First, the terminal device 20 acquires a page from the information processing server 10 (step S21). The page acquired from the information processing server 10 may include a plurality of elements indicating the subclass of the product, as shown in the content C1 of FIG.

  And the terminal device 20 displays the page received by step S21 on a screen (step S22). When a plurality of elements indicating the subclass of the product are included in the page, at least one of the plurality of elements may be labeled as shown in the content C1 of FIG.

  Subsequently, the terminal device 20 determines whether or not there has been a page operation (for example, scroll operation or tapping) by the user (step S23). When there is no page operation (step S23: No), the terminal device 20 repeats step S23 until there is an operation.

  When there is a page operation by the user (step S23: Yes), the terminal device 20 determines whether the operation by the user is a page transition operation (for example, a tap of a link in the page) (step S24). When the operation by the user is not a page transition operation (step S24: No), the terminal device 20 executes a process according to the operation (step S25). For example, if the user performs a scroll operation, the terminal device 20 scrolls the page.

  When the operation by the user is a page transition operation (step S24: Yes), the terminal device 20 transmits a page request (step S26). When the transmission of the request is completed, the terminal device 20 returns the process to step S21 and repeats the processes of steps S21 to S26.

[7. (Modification)
The above-described embodiment shows an example, and various changes and applications are possible.

  For example, in the above-described embodiment, the terminal device 20 acquires content including a plurality of elements indicating a subclass of a product. However, the terminal device 20 may acquire content information including a plurality of elements indicating service subclasses. The service may be, for example, a lecture service such as English conversation. The service subclass may be, for example, a period during which the service can be taken.

  In the above-described embodiment, the product subclass is a product in which the color and / or size is specified among the products. However, the product subclass is not limited to products for which color and / or size are specified. For example, the subclass of the product may be a product for which a pattern (such as a leopard pattern or a striped pattern) is specified among the products. At this time, the terminal device 20 may display on the screen the content in which a part of the plurality of elements indicating the product pattern is labeled.

  In the above-described embodiment, the information processing server 10 labels the element indicating the subclass regardless of whether or not the subclass is in stock. However, the information processing server 10 may label the elements of the subclass selected from the subclasses in which inventory exists. For example, the information processing server 10 may label the products of the subclass with the largest number of sales among the subclasses in which inventory exists. And the terminal device 20 may display the content in the state where the label is attached to the element of the subclass selected from the subclass in which the inventory exists.

  In the above-described embodiment, the information processing server 10 simply labels subclasses with a large number of sales. However, the information processing server 10 may change the subclass to which a label is attached for each user who browses the content. For example, the information processing server 10 labels the elements selected based on the sales results to the user having the same attribute as the user who browses the content (for example, the content C1 shown in FIG. 2) among the plurality of elements indicating the subclass. You may attach. For example, if the user who browses the content is a woman, the information processing server 10 may label the element selected based on the number of sales to women. The attribute is not limited to gender, and may be, for example, age, occupation, income, asset, address, office, number of languages used, family structure, friendship, life cycle, values, lifestyle, personality, and the like. In addition, the attribute may be demographic information or psychographic information.

  Note that the information processing server 10 may select an element of a subclass to be labeled based on a sales record for a user having an attribute different from the user's attribute. For example, when the product is a product associated with a user with a specific attribute, the information processing server 10 selects a subclass element to be labeled based on the sales performance to the user with the specific attribute. Also good. For example, when the product is a product related to cooking such as a cooking utensil, many users associate a housewife. Therefore, when the product is a product related to cooking, the information processing server 10 may select a subclass element to be labeled based on the sales performance to the housewives. At this time, a message including information indicating a specific attribute such as “popular among housewives” may be attached to the label. Then, the terminal device 20 acquires the content of the product associated with the user with the specific attribute, and the content with the label attached to the subclass selected based on the sales performance to the user with the specific attribute. It may be displayed on the screen.

  Further, in the above-described embodiment, the information processing server 10 selects the subclass element to be labeled based on the sales performance of the subclass of the desired product for purchase. However, the information processing server 10 may select a subclass element to be labeled based on the sales performance of a subclass of a product different from the user's purchase desired product. For example, the information processing server 10 determines a predetermined number of subclasses in descending order of sales among subclasses of products similar to the purchase desired product. Then, the information processing server 10 selects an element of the subclass of the desired product for purchase corresponding to the determined subclass as an element to be labeled. Thereby, even when the user's purchase desired product is a product that does not have a great sales record, the information processing server 10 can select an element of a subclass to be labeled.

  Note that the information processing server 10 may select an element of a subclass to be labeled based on the sales performance of all the products belonging to the same category as the desired product for purchase. For example, if the purchase desired product is a court, the information processing server 10 targets all products in a shopping mall (or in a store) whose category is a court for each subclass (for example, for each color). Count sales. Then, the information processing server 10 determines a predetermined number of subclasses in descending order of sales numbers. Then, the information processing server 10 selects an element of the subclass of the desired product for purchase corresponding to the determined subclass as an element to be labeled. Thereby, even when the user's purchase desired product is a product that does not have a great sales record, the information processing server 10 can select an element of a subclass to be labeled.

  Further, information used by the information processing server 10 to select a subclass element to which a label is attached is not limited to performance information. For example, the information processing server 10 may select an element of a subclass to be labeled based on information on product reviews. For example, the information processing server 10 may select a predetermined number of subclass elements in descending order of the number of reviews as elements to be labeled.

  Further, in the above-described embodiment, the information processing server 10 labels one element among the elements of the plurality of subclasses. However, the information processing server 10 may label a plurality of elements. For example, when there are five or more subclasses that can be selected by the user in the product, the information processing server 10 may label two elements of the five or more subclasses. At this time, the information processing server 10 may determine the element to be labeled based on the sales performance of the product. Then, the terminal device 20 may acquire content including five or more elements indicating subclasses, and may display on the screen the content in which two of the five or more elements are labeled.

  In the above-described embodiment, as illustrated in FIG. 2, the information processing server 10 sets the color as an upper subclass and the size as a lower subclass depending on a plurality of colors. However, the information processing server 10 may set the size as an upper subclass and the color or pattern as a lower subclass. Of course, the subclass of the lower size is not limited to the color or pattern. At this time, the information processing server 10 may select a subclass element to be labeled for each size. For example, the information processing server 10 may select a predetermined number of subclasses in descending order of sales from among a plurality of subclasses belonging to the same size, and label the elements of the selected subclasses.

  In the above-described embodiment, as illustrated in FIG. 2, the information processing server 10 does not label the element indicating the size, but may label the element indicating the size. In addition, the information processing server 10 may use a combination of size and color as one subclass instead of subclasses having different sizes and colors. Then, the information processing server 10 may label a part of a plurality of elements indicating a combination of size and color. Further, the information processing server 10 may use a combination of size and pattern as one subclass, and label a part of a plurality of elements indicating the combination of size and pattern. In addition, the information processing server 10 may use a combination of color and pattern as one subclass, and label a part of a plurality of elements indicating the combination of color and pattern. Of course, the information processing server 10 may use a combination of size, color, and pattern as one subclass, and label a part of a plurality of elements that indicate the combination of size, color, and pattern.

  Further, the information processing server 10 may display or hide a label for each user. At this time, the information processing server 10 may determine the user whose label is not displayed based on the user attribute. For example, a user who frequently purchases a product in the same category as the desired product for purchase seems to be familiar with the product. Therefore, the information processing server 10 may hide the label from a user who frequently purchases products in the same category as the purchase desired product.

  Further, the message attached to the label is not limited to “popular”, “selling”, “attention”, “push”, or “recommended”. The message attached to the label can be variously modified such as “HOT”, “Recommended”, “Today's recommendation”, “○ is in the cart”, “Popular for presents”, and so on.

  Moreover, in the above-mentioned embodiment, although the page displayed on the terminal device 20 shall be a web page, a page is not limited to a web page. For example, the page may be a page created for the purpose of being displayed on the user interface screen. For example, the page may be a page of a messenger application screen, a camera application screen, a game screen, a music playback screen, or a video playback screen. These screens (pages) can also be regarded as the first content arrangement surface. The arrangement surface may be a plurality of contents arranged in a tile shape. Various configurations that can be displayed in a page form on the screen can be regarded as the arrangement surface.

  The control device that controls the information processing server 10 or the terminal device 20 of the present embodiment may be realized by a dedicated computer system or may be realized by a normal computer system. For example, a program for executing the above-described operation is stored and distributed in a computer-readable recording medium such as an optical disk, a semiconductor memory, a magnetic tape, or a flexible disk, the program is installed in the computer, and the above-described processing is performed. You may comprise a control apparatus by performing. The control device may be an information processing server 10 or a device external to the terminal device 20 (for example, a personal computer), or may be an internal device (for example, the control unit 13 or 25). Further, the program may be stored in a disk device provided in a server device on a network such as the Internet so that it can be downloaded to a computer. Further, the above-described functions may be realized by cooperation between an OS (Operating System) and application software. In this case, a part other than the OS may be stored and distributed in a medium, or a part other than the OS may be stored in a server device and downloaded to a computer.

  In addition, among the processes described in the above embodiments, all or a part of the processes described as being automatically performed can be manually performed, or the processes described as being manually performed All or a part of the above can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured.

  Moreover, each embodiment mentioned above can be combined suitably in the range which does not contradict a process content.

[8. Hardware configuration)
The information processing server 10 or the terminal device 20 according to the embodiment and the modification can be realized by a computer 1000 having a configuration as shown in FIG. 11, for example. FIG. 11 is a hardware configuration diagram illustrating an example of a computer that realizes the functions of the information processing server 10 or the terminal device 20. The computer 1000 includes a CPU 1100, RAM 1200, ROM 1300, HDD (Hard Disk Drive) 1400, communication interface (I / F) 1500, input / output interface (I / F) 1600, and media interface (I / F) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400 and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores programs executed by the CPU 1100, data used by the programs, and the like. The communication interface 1500 receives data from other devices via the network N and sends the data to the CPU 1100, and transmits data generated by the CPU 1100 to other devices via the network N.

  The CPU 1100 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via an input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. In addition, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads such a program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the information processing server 10 or the terminal device 20 according to the embodiment, the CPU 1100 of the computer 1000 executes the program loaded on the RAM 1200 to thereby function the control unit 13 or the control unit 25. Is realized. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them. However, as another example, these programs may be acquired from other devices via the network N.

  As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. It is possible to implement the present invention in other forms with improvements.

[9. effect〕
According to the present embodiment, the terminal device 20 acquires content including a plurality of elements indicating a target (subclass) specializing a part of a predetermined target. The terminal device 20 displays on the screen content that has a predetermined display (for example, a label) that serves as a mark on some of the plurality of elements. Thereby, even if there are a plurality of subclasses for a predetermined target, the user can easily select a subclass using a predetermined display as a judgment material. As a result, the user can easily make a judgment regarding shopping.

  In addition, the terminal device 20 acquires content information including a plurality of elements indicating subclasses of products or services. And the terminal device 20 displays the content by which the predetermined display was attached | subjected to some of the some elements which show the subclass of goods or a service on a screen. As a result, even if there are a plurality of subclasses in the product or service, the user can easily select a subclass using a predetermined display as a judgment material. As a result, the user can easily make a judgment regarding shopping.

  Further, the terminal device 20 acquires content information including a plurality of elements indicating the color or pattern of the product. And the terminal device 20 displays the content by which the label was attached to some of the some elements which show the color or pattern of goods on a screen. Thereby, even if a user has a plurality of color or pattern choices for the product, the user can easily select the color or pattern using the label as a judgment material. As a result, the user can easily make a judgment regarding shopping.

  Further, the terminal device 20 acquires content information including a plurality of elements indicating the subclass of the product. Then, the terminal device 20 displays the content in a state where a predetermined display is added to the elements of the subclass selected from the subclasses in which the inventory exists. Thereby, the element to which the predetermined display is attached becomes a subclass of a commodity in which inventory is surely present. As a result, the value as a judgment material of a predetermined display becomes high.

  Moreover, the terminal device 20 displays on the screen the content to which a predetermined display having a message to the user is attached to some of the plurality of elements. Thereby, the user can easily select a subclass using the message as a judgment material.

  In addition, the terminal device 20 displays on the screen a content in which a predetermined display indicating the purchase status of another user is attached to some of the plurality of elements. As a result, the user can easily select a subclass using the purchase status as a criterion.

  In addition, the terminal device 20 displays content on the screen with a predetermined display indicating popularity, best selling, attention, one push, or recommendation on some of the plurality of elements. Thereby, the user can easily select a subclass using a predetermined display as a judgment material.

  In addition, the terminal device 20 displays on the screen content in which a predetermined display is added to the element selected based on the sales performance to the user having the same attribute as the user who browses the content among the plurality of elements. Thereby, the user can easily select a subclass using a predetermined display as a judgment material.

  In addition, the terminal device 20 acquires content including five or more elements indicating subclasses. And the terminal device 20 displays the content by which predetermined display was attached | subjected to two of five or more elements on a screen. Thereby, the user can easily select a subclass using a predetermined display as a judgment material.

  As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and various modifications, including the aspects described in the disclosure section of the invention, based on the knowledge of those skilled in the art, It is possible to implement the present invention in other forms with improvements.

  In addition, the “section (module, unit)” described above can be read as “means” or “circuit”. For example, the acquisition unit can be read as acquisition means or an acquisition circuit. Similarly, the display control unit can be read as display control means or a display control circuit.

DESCRIPTION OF SYMBOLS 1 ... Information processing system 10 ... Information processing server 11, 21 ... Communication part 12, 23 ... Memory | storage part 121 ... Performance information database 122 ... Content database 123 ... Label database 13, 25 ... Control part 131 ... Reception part 132 ... Discrimination part 133 ... Generation part 134 ... Distribution part 20, 20 ₁ , 20 ₂ , 20 ₃ , 20 ₄ ... Terminal device 22 ... Input part 24 ... Output part 251 ... Acquisition part 252 ... Display control part A1 ... Content display area B1 ... Button C1 ... Content E1 to E5 ... Element L1, L2, L3 ... Label

Claims (11)

A generation unit for generating content including a plurality of elements each indicating the plurality of subclasses of a predetermined target having a plurality of subclasses;
A distribution unit that distributes the content information to the terminal device,
The generation unit selects an element to be given a predetermined display as a mark from the plurality of elements based on a sales record related to the predetermined target, and attaches the predetermined display to the selected element.
A distribution apparatus characterized by that. The generation unit selects an element to which the predetermined display is added from the plurality of elements based on a sales record to a user having a predetermined attribute associated with the predetermined target, and selects the selected element And attaching the predetermined display including information indicating the predetermined attribute,
The distribution apparatus according to claim 1. The generating unit generates the content including the plurality of elements respectively indicating the plurality of subclasses of goods or services having a plurality of subclasses.
The distribution apparatus according to claim 1, wherein the distribution apparatus is a distribution apparatus. Wherein the generating unit generates the content that includes a plurality of elements indicating a plurality of different colors product or a plurality of predetermined with different patterns of the product items of the plurality of colors or the plurality of patterns, respectively,
The distribution apparatus according to claim 1, wherein The generation unit selects an element to which the predetermined display is added from among a plurality of targets indicated by the plurality of elements each indicating the plurality of subclasses of a product having a plurality of subclasses. , Attach the predetermined display to the selected element,
The distribution apparatus according to claim 1, wherein the distribution apparatus is a distribution apparatus. The generation unit attaches the predetermined display having a message to the user to the selected element.
The distribution apparatus according to any one of claims 1 to 5. The generation unit attaches the predetermined display indicating the sales status to the selected element.
The distribution device according to claim 1, wherein the distribution device is a distribution device. The generation unit attaches the predetermined display indicating popularity, best seller, attention, one push, or recommendation to the selected element.
The distribution device according to claim 1, wherein the distribution device is a distribution device. The generation unit generates the content including five or more elements and attaches the predetermined display to two of the five or more elements.
The distribution apparatus according to claim 1, wherein the distribution apparatus is a distribution apparatus. A distribution method executed by a distribution device,
Generating a content including a plurality of elements respectively indicating the plurality of subclasses of a predetermined target having a plurality of subclasses;
A distribution step of distributing the content information to the terminal device;
In the generation step, based on the sales results related to the predetermined target, an element to be given a predetermined display as a mark is selected from the plurality of elements, and the predetermined display is given to the selected element.
A distribution method characterized by that. A generation procedure for generating content including a plurality of elements respectively indicating the plurality of subclasses of a predetermined target having a plurality of subclasses;
A distribution procedure for distributing the content information to the terminal device;
In the generation procedure, based on the sales results for the predetermined target, an element to be given a predetermined display as a mark is selected from the plurality of elements, and the predetermined display is given to the selected element.
A distribution program characterized by that.

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