JP6299350B2 - Advertisement distribution apparatus and advertisement distribution program - Google Patents

Description

  The present invention relates to an advertisement distribution device and an advertisement distribution program that distribute advertisements according to the remaining supplyable situation of a supply target.

  Conventionally, as an advertisement distribution device that distributes advertisements according to the remaining supply available status of the supply target, when the remaining supply available status of the target is a situation where “the supply target is less than a specific level” It is known to reduce the frequency of target advertising to advertise the target, to reduce the degree of remaining in the impression of the user, or to stop the target advertising (for example, Patent Document 1) reference.).

JP 2008-287622 A

  However, in the conventional advertisement distribution apparatus, when the remaining supplyable status of the target is a status where “the target that can be supplied is less than a certain level”, the target advertisement is not actively executed. Therefore, if the remaining supply status of the target is “the number of targets that can be supplied is less than a specific level”, the target is difficult to be consumed. That is, the conventional advertisement distribution apparatus has a problem that it takes a long time until the supply target is completely consumed.

  Therefore, an object of the present invention is to provide an advertisement distribution device and an advertisement distribution program that can reduce the time until the supply target is completely consumed by an advertisement.

  The advertisement distribution apparatus according to the present invention includes a remaining situation acquisition unit that acquires a supplyable remaining situation of a supply target, and a target advertisement for promoting the target according to the remaining situation acquired by the remaining situation acquisition unit. In the remaining situation that the target that can be supplied exists but is less than a specific level when it is time to distribute the target advertisement in a specific schedule. The consumer promotion advertisement for improving the consumer's willingness to consume the target as compared to the remaining situation in which the target that can be supplied is more than the specific level is provided. It is characterized by delivering as.

  With this configuration, the advertisement distribution device according to the present invention has the remaining supplyable status of the target “there is a target that can be supplied, but the specific When the situation is “less than”, the consumer's willingness to consume the target is improved by delivering the consumer-motivated advertisement as the target advertisement, so the time until the supply target is completely consumed is increased. Can be shortened by advertising.

  In the advertisement distribution device according to the present invention, when the advertisement distribution means distributes the consumer confidence improvement advertisement, the advertisement distribution unit may simultaneously distribute a related advertisement that advertises at least one of a product and a service related to the target. .

  With this configuration, the advertisement distribution device of the present invention makes it easy for a consumer whose willingness to consume a target to be improved by a consumer-will-improvement advertisement to consume not only the target but also at least one of goods and services related to the target. can do.

  In the advertisement distribution apparatus according to the present invention, the related advertisement may include a consumable advertisement for promoting the consumable when the target is an article that uses the consumable.

  With this configuration, the advertisement distribution device of the present invention can make it easier for consumers whose willingness to consume a target to be improved by a consumption-enhancing advertisement to consume not only the target but also consumables used by the target. .

  Further, in the advertisement distribution device according to the present invention, the advertisement distribution means can supply when the target advertisement is distributed in the schedule and the remaining situation in which the target that can be supplied does not exist. An apology advertisement apologizing that there is no such object may be distributed.

  With this configuration, the advertisement distribution device according to the present invention is configured such that when it is time to distribute a target advertisement that advertises a target in a specific schedule, the remaining supplyable state of the target is “there is no target that can be supplied” In this case, since the consumer is apologized by the apology and the advertisement that the target cannot be supplied, it is possible to suppress the deterioration of the consumer's impression of the target due to the failure to consume the target. Therefore, the advertisement distribution apparatus according to the present invention can make it easy for the consumer to consume the target after the target can be supplied.

  Further, in the advertisement distribution device according to the present invention, when the advertisement distribution means is in the remaining situation that the target that can be supplied does not exist when it is time to distribute the target advertisement in the schedule, the target A supply time advertisement for notifying the time when can be supplied may be distributed.

  With this configuration, the advertisement distribution device according to the present invention is configured such that when it is time to distribute a target advertisement that advertises a target in a specific schedule, the remaining supplyable state of the target is “there is no target that can be supplied” In this case, since the consumer recognizes the time when the target can be supplied by the supply time advertisement, it is possible to make the consumer easily consume the target after the target becomes ready to be supplied.

  Further, in the advertisement distribution device according to the present invention, when the advertisement distribution means is in the remaining situation that the target that can be supplied does not exist when it is time to distribute the target advertisement in the schedule, the target Alternative advertising advertisements that promote alternatives may be distributed.

  With this configuration, the advertisement distribution device according to the present invention is configured such that when it is time to distribute a target advertisement that advertises a target in a specific schedule, the remaining supplyable state of the target is “there is no target that can be supplied” In this case, since the alternative of the target is recognized by the consumer through the alternative advertisement, the alternative of the target can be easily consumed by the consumer even if the target cannot be consumed by the consumer.

  The advertisement distribution program according to the present invention includes a remaining situation acquisition unit that acquires a supplyable remaining situation of a supply target, and the remaining situation that is acquired by the remaining situation acquisition unit for a target advertisement for promoting the target. If the electronic distribution device functions as an advertisement distribution means that distributes according to the time, and the advertisement distribution means is time to distribute the target advertisement in a specific schedule, the target that can be supplied exists, but from a certain degree When the remaining situation is low, the willingness-improving advertisement that improves the consumer's willingness to consume compared to the remaining situation where the target that can be supplied is more than the specific level Is distributed as the target advertisement.

  With this configuration, the advertisement distribution program of the present invention allows the target supply advertisement to advertise the target to be distributed in a specific schedule when the target supply remaining status is “a target that can be supplied exists but a specific target is present. When the situation is “less than”, the consumer's willingness to consume the target is improved by delivering the consumer-motivated advertisement as the target advertisement, so the time until the supply target is completely consumed is increased. Can be shortened by advertising.

  The advertisement distribution apparatus and the advertisement distribution program of the present invention can reduce the time until the supply target is completely consumed by the advertisement.

It is a block diagram of an advertising system concerning one embodiment of the present invention. It is a block diagram of the digital signage shown in FIG. It is a block diagram of the advertisement delivery apparatus shown in FIG. It is a figure which shows the kind of advertisement shown in FIG. It is a figure which shows an example of the normal time advertisement shown in FIG. It is a figure which shows an example of the supply low time advertisement shown in FIG. FIG. 5 is a diagram illustrating an example of a supplyless advertisement illustrated in FIG. 4. It is a figure which shows an example of the related advertisement shown in FIG. It is a figure which shows an example of the schedule shown in FIG. It is a block diagram of the merchandise service management apparatus shown in FIG. It is a flowchart of operation | movement of the advertisement delivery apparatus shown in FIG.

  Hereinafter, an embodiment of the present invention will be described with reference to the drawings.

  First, the configuration of the advertising system according to the present embodiment will be described.

  FIG. 1 is a block diagram of an advertising system 10 according to the present embodiment.

  As shown in FIG. 1, the advertising system 10 includes at least one of a digital signage 20 that displays an advertisement, an advertisement distribution device 30 as an electronic device that distributes the advertisement to the digital signage 20, and a target, that is, a product and a service. And a product service management device 40 to be managed. The digital signage 20, the advertisement distribution device 30, and the merchandise service management device 40 are connected to each other via a network 11 such as a LAN (Local Area Network) or the Internet so as to be able to communicate with each other.

  FIG. 2 is a block diagram of the digital signage 20.

  As shown in FIG. 2, the digital signage 20 communicates with an external device via a display unit 21 that is a display device such as an LCD (Liquid Crystal Display) that displays various types of information and a network 11 (see FIG. 1). A network communication unit 22 that is a network communication device that performs storage, a storage unit 23 that is a storage device such as an EEPROM (Electrically Erasable Programmable Read Only Memory) and HDD (Hard Disk Drive) that stores various data, and a digital signage And a control unit 24 for controlling the entire system 20.

  The control unit 24 includes, for example, a CPU (Central Processing Unit), a ROM (Read Only Memory) storing programs and various data, and a RAM (Random Access Memory) used as a work area of the CPU. Yes. The CPU executes a program stored in the ROM or the storage unit 23.

  FIG. 3 is a block diagram of the advertisement distribution device 30.

  As shown in FIG. 3, the advertisement distribution apparatus 30 includes an operation unit 31 that is an input device such as a mouse and a keyboard to which various operations are input, and a display unit 32 that is a display device such as an LCD that displays various information. A network communication unit 33 that is a network communication device that communicates with an external device via the network 11 (see FIG. 1), a storage unit 34 that is a storage device such as an HDD that stores various data, And a control unit 35 that controls the entire advertisement distribution apparatus 30. The advertisement distribution device 30 is configured by a computer such as a PC (Personal Computer).

  The storage unit 34 can store advertisements 34a to be distributed to the digital signage 20 for each product and each service. The advertisement 34 a may be registered in the advertisement distribution apparatus 30 from a storage medium such as a DVD (Digital Versatile Disk), a CD (Compact Disk), or a USB (Universal Serial Bus) memory, or may be registered in the advertisement distribution apparatus 30 from the network 11. It may be registered. Each advertisement 34a is given an ID for identification.

  FIG. 4 is a diagram showing the types of advertisements 34a.

  As shown in FIG. 4, as the advertisement 34a, a normal-time advertisement 51 that is distributed when there are sufficient supplyable targets and a supply that is distributed when there are few supplyable targets. A low-rate advertisement 52, a supply-less advertisement 53 to be distributed when there is no target that can be supplied, and a related advertisement 54 that advertises at least one of goods and services related to the target are stored for each target. 34 can be stored. The supply non-paying advertisement 53 and the related advertisement 54 may not be stored depending on the target.

  FIG. 5 is a diagram illustrating an example of the normal advertisement 51.

  The normal time advertisement 51 is a target advertisement for promoting a target. A target in the normal-time advertisement 51 shown in FIG. 5 is an MFP (Multifunction Peripheral). The normal-time advertisement 51 shown in FIG. 5 includes a target image 51a, an advertising phrase 51b for the target, and identification information 51c such as the target manufacturer's name and model number.

  FIG. 6 is a diagram illustrating an example of the supply shortage advertisement 52.

  The supply shortage advertisement 52 is a target advertisement. 6 is the same MFP as the MFP advertised by the normal time advertisement 51 shown in FIG. The supply low-priced advertisement 52 shown in FIG. 6 includes an image 51a, a promotional phrase 51b, identification information 51c, and a promotional phrase 52a that improves the consumer's willingness to consume the target. That is, the low supply advertisement 52 is a consumer motivation improving advertisement that improves the consumer's willingness to consume the target as compared to the normal advertisement 51.

  FIG. 7 is a diagram illustrating an example of the supplyless advertisement 53.

  The supplyless advertisement 53 shown in FIG. 7 is an advertisement to be distributed when the MFP advertised by the normal advertisement 51 shown in FIG. 5 is out of stock. In the supplyless advertisement 53 shown in FIG. 7, the image 51a, the promotional phrase 51b and the identification information 51c, a message 53a for notifying that there is no supplyable MFP, and no supplyable MFP exist. A pleasure message 53b, a message 53c for notifying when the MFP can be supplied, and information 53d such as an image and a message indicating an alternative to the MFP are included. That is, the supply non-supply advertisement 53 shown in FIG. 7 is an apology advertisement that apologizes that there is no MFP that can be supplied, and is a supply time advertisement that notifies the time when the MFP can be supplied. It is an alternative advertising advertisement.

  FIG. 8 is a diagram illustrating an example of the related advertisement 54.

  The related advertisement 54 shown in FIG. 8 is an advertisement that advertises toner as a consumable used by the MFP advertised by the normal advertisement 51 shown in FIG. The related advertisement 54 shown in FIG. 8 includes a toner image 54a and identification information 54b such as a compatible model and model number of the toner.

  As shown in FIG. 3, the storage unit 34 can store a schedule 34b indicating which advertisement 34a is to be distributed to the digital signage 20 (see FIG. 1) at which time. The contents of the schedule 34 b can be updated via the operation unit 31 or the network communication unit 33.

  FIG. 9 is a diagram illustrating an example of the schedule 34b.

  As shown in FIG. 9, the schedule 34 b is for identifying a distribution time 61 indicating a time for distributing the advertisement 34 a (see FIG. 3) and a target to which the advertisement 34 a is distributed at the time indicated by the distribution time 61. A normal advertisement ID 63 indicating the target ID 62, the ID of the normal advertisement 51 (see FIG. 4) that advertises the target identified by the target ID 62, and a supply low-order advertisement 52 (advertisement of the target identified by the target ID 62) 4), a supply temporary advertisement ID 64 indicating the ID of the supply, a supply non-paying advertisement ID 65 indicating the ID of the supply non-paying advertisement 53 (see FIG. 4) that advertises the target identified by the target ID 62, and a target ID 62. The related advertisement ID 66 indicating the ID of the related advertisement 54 (see FIG. 4) that advertises the target identified by the target ID, and the target identified by the target ID 62 can be supplied. Ri situation (hereinafter referred to as "remaining status".) And a threshold 67 for determining.

  For example, in FIG. 9, an advertisement whose distribution time 61 is “March 26, 2014, 12:00:00” includes an object ID 62, a normal advertisement ID 63, a low supply advertisement ID 64, a supply non-delivery advertisement ID 65, and related items. The advertisement ID 66 and the threshold value 67 are “12345”, “2468”, “1357”, “5678”, “8765”, and “5”, respectively.

  Note that the value of the supply non-paying advertisement ID 65 is blank when the supply non-paying advertisement 53 that advertises the target identified by the target ID 62 is not stored in the storage unit 34 (see FIG. 3). Similarly, the value of the related advertisement ID 66 is blank when the related advertisement 54 that advertises the target identified by the target ID 62 is not stored in the storage unit 34.

  As shown in FIG. 3, the storage unit 34 stores an advertisement distribution program 34c for distributing the advertisement 34a to the digital signage 20 (see FIG. 1). The advertisement distribution program 34c may be installed in the advertisement distribution apparatus 30 at the manufacturing stage of the advertisement distribution apparatus 30, or may be additionally installed in the advertisement distribution apparatus 30 from a storage medium such as a DVD, CD, or USB memory. Then, it may be additionally installed on the advertisement distribution apparatus 30 from the network 11.

  The control unit 35 includes, for example, a CPU, a ROM that stores programs and various data, and a RAM that is used as a work area of the CPU. The CPU executes a program stored in the ROM or the storage unit 34.

  The control unit 35 executes the advertisement distribution program 34c stored in the storage unit 34, thereby acquiring the remaining situation acquisition unit 35a that acquires the remaining situation of the target and the remaining situation acquired by the remaining situation acquisition unit 35a. Accordingly, it functions as an advertisement distribution means 35b for distributing the target advertisement.

  FIG. 10 is a block diagram of the product service management device 40.

  As shown in FIG. 10, the merchandise service management apparatus 40 includes an operation unit 41 that is an input device such as a mouse and a keyboard to which various operations are input, and a display unit that is a display device such as an LCD that displays various information. 42, a network communication unit 43 that is a network communication device that communicates with an external device via the network 11 (see FIG. 1), and a storage unit 44 that is a storage device such as an HDD that stores various data. And a control unit 45 that controls the entire product service management apparatus 40. The merchandise service management apparatus 40 is configured by a computer such as a PC.

  The storage unit 44 can store the remaining situation 44a for each product and each service. The content of the remaining situation 44 a can be updated via the operation unit 41 or the network communication unit 43 according to the actual remaining situation that can be supplied by the target. Each remaining situation 44a is assigned a corresponding target object ID.

  The remaining situation 44a is, for example, a stock status of a product when the product is a target. The remaining situation 44a is, for example, the situation of the remaining number of tickets when services such as concerts, musicals, sporting events, and stadium events with a limited number of tickets are targeted. The remaining situation 44a is, for example, the situation of the remaining number of seats when services such as restaurants, transportation, travel, etc. that have a limited number of seats are targeted. The remaining situation 44a is, for example, the situation of the remaining number of rooms when services such as restaurants, inns, and hotels with restrictions on the number of rooms are targeted. The remaining situation 44a is, for example, the situation of the remaining number of people who can make a reservation when a service such as an esthetic salon, a beauty salon, a dental clinic, or a hospital that requires a reservation is targeted.

  The control unit 45 includes, for example, a CPU, a ROM that stores programs and various data, and a RAM that is used as a work area of the CPU. The CPU executes a program stored in the ROM or the storage unit 44.

  Next, the operation of the advertisement distribution device 30 will be described.

  FIG. 11 is a flowchart of the operation of the advertisement distribution device 30.

  As shown in FIG. 11, the advertisement distribution means 35b determines whether the current time is the time for distributing the advertisement 34a based on the distribution time 61 of the schedule 34b until it is determined that the current time is the time for distributing the advertisement 34a. (S71).

  When it is determined in S71 that the current time is the time to distribute the advertisement 34a, the remaining status acquisition unit 35a sends an inquiry about the remaining status to be advertised by the advertisement 34a determined to be the time to distribute in S71 through network communication. It transmits to the merchandise service management apparatus 40 via the part 33 (S72). This inquiry includes the value of the target ID 62 associated with the distribution time 61 determined in S71 in the schedule 34b.

  When the control unit 45 of the product service management apparatus 40 receives an inquiry about the remaining state of the target from the advertisement distribution apparatus 30 via the network communication unit 43, the control unit 45 stores the storage unit 44 based on the target ID included in the received inquiry. The target remaining situation 44a is acquired from the upper remaining situation 44a. That is, the acquired remaining situation 44a is the remaining situation 44a to which the target ID included in the received inquiry is given. Then, the control unit 45 transmits the acquired remaining situation 44 a to the advertisement distribution device 30 via the network communication unit 43.

  After receiving the target remaining situation from the merchandise service management apparatus 40 via the network communication unit 33 after the process of S72, the advertisement distribution unit 35b is in a situation where the target remaining situation is “no target that can be supplied”. It is determined whether or not there is (S73).

  If the advertisement distribution unit 35b determines in S73 that the target remaining situation is not a situation in which there is no target that can be supplied, that is, a situation in which there is a target that can be supplied, the remaining status of the target It is determined whether or not the situation is “there is a target that can be supplied more than a specific level” (S74). Here, the specific degree is the value of the threshold value 67 associated with the distribution time 61 determined in S71 in the schedule 34b.

  When the advertisement distribution means 35b determines in S74 that the remaining status of the target is a status that “the target that can be supplied exceeds a certain level”, the normal-time advertisement 51 is sent to the digital signage 20 via the network communication unit 33. Distribute (S75) and execute the process of S71. Here, the distributed normal advertisement 51 is a normal advertisement 51 to which the same ID as the value of the normal advertisement ID 63 associated with the distribution time 61 determined in S71 is associated with the schedule 34b. .

  In S74, the advertisement distribution means 35b determines that the remaining status of the target is not “a target that can be supplied exceeds a specific level”, that is, a status that “the target that can be supplied is less than a specific level”. If it judges, the supply low time advertisement 52 will be delivered to the digital signage 20 via the network communication part 33 (S76), and the process of S71 will be performed. If the value of the related advertisement ID 66 associated with the schedule 34b at the distribution time 61 determined in S71 is not blank, the related advertisement 54 is also distributed at the same time as the supply low-order advertisement 52. Here, the distributed supply advertisement 52 is provided with the same ID as the supply supply advertisement ID 64 associated with the distribution time 61 determined in S71 in the schedule 34b. 52. Similarly, the related advertisement 54 to be distributed is the related advertisement 54 to which the same ID as the value of the related advertisement ID 66 associated with the distribution time 61 determined in S71 is associated with the schedule 34b.

  When the advertisement distribution unit 35b determines in S73 that the remaining status of the target is a status that “a target that can be supplied does not exist”, it determines whether to distribute the advertisement 34a (S77). Here, the advertisement distribution unit 35b determines that the advertisement 34a is distributed when the value of the supply non-paying advertisement ID 65 associated with the distribution time 61 determined in S71 in the schedule 34b is not blank.

  If it is determined in S77 that the advertisement 34a is distributed, the advertisement distribution unit 35b distributes the supply-less advertisement 53 to the digital signage 20 via the network communication unit 33 (S78), and executes the process of S71. Here, the delivered non-paying advertisement 53 is a non-supplying advertisement provided with the same ID as the supply non-paying advertisement ID 65 associated with the delivery time 61 determined in S71 in the schedule 34b. 53.

  If it is determined in S77 that the advertisement 34a is not distributed, the advertisement distribution unit 35b executes an operation for canceling advertisement distribution that is executed when the advertisement 34a is not distributed (S79), and executes the process of S71. For example, the operation for canceling the advertisement distribution may be an operation for distributing the advertisement 34 a registered in advance for interruption to the digital signage 20. The operation for canceling the advertisement distribution is a normal time advertisement in which the same ID as the value of the normal time advertisement ID 63 associated with the distribution time 61 immediately after the distribution time 61 determined in S71 is associated with the schedule 34b. If the 51 advertisers permit in advance, even if the operation is to deliver the advertisement 34a that was scheduled to be delivered to the delivery time 61 immediately after the delivery time 61 determined in S71 to the digital signage 20 ahead of schedule. good.

  When the control unit 24 of the digital signage 20 receives the advertisement 34a distributed by the advertisement distribution device 30 in S75, S76, S78 or S79 via the network communication unit 22, the received advertisement 34a is stored in the storage unit 23. The stored advertisement 34a is displayed on the display unit 21.

  As described above, when it is time to distribute the target advertisement in the schedule 34b (YES in S71), the advertisement distribution device 30 indicates that the remaining status of the target is “a target that can be supplied exceeds a certain level”. (NO in S73 and YES in S74), the normal advertisement 51 is distributed as the target advertisement (S75). However, even if it is time to distribute the target advertisement in the schedule 34b (YES in S71), the advertisement distribution device 30 indicates that the remaining status of the target is “There is a target that can be supplied but is less than a specific level. ”(NO in S73 and NO in S74), the supply low-priced advertisement 52 that improves the consumer's willingness to consume than the normal advertisement 51 is distributed as the target advertisement (S76). . In other words, when it is time to distribute the target advertisement in the schedule 34b, the advertisement distribution device 30 has the target remaining state when “there is a target that can be supplied, but is less than a specific level”. Since the consumer's willingness to consume the target is improved by distributing the supply low-priced advertisement 52 as a promotion advertisement, the time until the supply target is completely consumed can be shortened.

  When the advertisement distribution device 30 distributes the supply low-end advertisement 52 that improves the consumer's willingness to consume for the target (S76), there is a related advertisement 54 that advertises at least one of the goods and services related to the target. For example, the related advertisement 54 is distributed simultaneously. Therefore, the advertisement distribution device 30 can make it easy for consumers whose willingness to consume the target to be improved by the supply low time advertisement 52 to consume not only the target but also at least one of the products and services related to the target. it can.

  The related advertisement 54 may be a consumable advertisement for advertising a consumable when the target is an article that uses the consumable. For example, when the target is an MFP, the related advertisement 54 may be a consumable advertisement that advertises consumables such as toner and paper used by the MFP. In the case where the related advertisement 54 is a consumable advertisement, the advertisement distribution apparatus 30 not only provides the consumer with a willingness to consume the target but the consumable used by the target as well as the target. It can be made easy to consume.

  The related advertisement 54 may be other than the consumables advertisement. For example, the related advertisement 54 may be an advertisement that advertises an object used in combination with the object, such as a post-processing device such as a stapler when the object is an MFP.

  In the present embodiment, the advertisement distribution device 30 distributes the related advertisement 54 at the same time when distributing the low supply advertisement 52. However, the advertisement distribution device 30 may distribute an advertisement other than the related advertisement 54 at the same time when distributing the low supply advertisement 52. For example, the advertisement distribution apparatus 30 may simultaneously distribute an alternative advertisement for promoting the target alternative when distributing the low supply advertisement 52.

  When it is time to distribute the target advertisement in the schedule 34b (YES in S71), the advertisement distribution device 30 is when the remaining status of the target is “there is no target that can be supplied” (YES in S73). Then, a supply non-paying advertisement 53 including an apology advertisement that apologizes that there is no supplyable object is distributed (S78). With this configuration, the advertisement distribution device 30 supplies the target when the target remaining situation is “there is no target that can be supplied” when it is time to distribute the target advertisement in the schedule 34b. Because the supply non-paying advertisement 53 apologizes to the consumer, it is possible to suppress a decrease in the consumer's impression of the object due to the failure to consume the object. Therefore, the advertisement distribution device 30 can make it easier for the consumer to consume the target after the target can be supplied.

  When it is time to distribute the target advertisement in the schedule 34b (YES in S71), the advertisement distribution device 30 is when the remaining status of the target is “there is no target that can be supplied” (YES in S73). Then, the supply non-paying advertisement 53 including the supply time advertisement for notifying the time when the target can be supplied is distributed (S78). With this configuration, the advertisement distribution device 30 can supply the target when the remaining target status is “there is no target that can be supplied” when it is time to distribute the target advertisement in the schedule 34b. Since the consumer is recognized by the supply non-paying advertisement 53, it is possible to make it easy for the consumer to consume the target after the target can be supplied.

  When it is time to distribute the target advertisement in the schedule 34b (YES in S71), the advertisement distribution device 30 is when the remaining status of the target is “there is no target that can be supplied” (YES in S73). Then, the supply non-paying advertisement 53 including the alternative advertisement for promoting the target alternative is distributed (S78). With this configuration, the advertisement distribution device 30 supplies the target alternative when the target remaining status is “there is no target that can be supplied” when it is time to distribute the target advertisement in the schedule 34b. Since the consumer is recognized by the continuous advertisement 53, even if the target cannot be consumed by the consumer, the alternative of the target can be easily consumed by the consumer.

  In the present embodiment, the supplyless advertisement 53 is an apology advertisement, a supply period advertisement, and a substitute advertisement. However, the supply non-paying advertisement 53 may not be at least one of the apology advertisement, the supply time advertisement, and the alternative advertisement.

  The advertisement distribution apparatus 30 can also not distribute the advertisement 34a (NO in S77) when the target for which the advertisement 34a is scheduled to be distributed cannot be supplied (YES in S73). Can be saved.

30 Advertising distribution device (electronic equipment)
34a Advertisement 34b Schedule 34c Advertisement distribution program 35a Remaining situation acquisition means 35b Advertisement distribution means 44a Remaining situation (remaining situation where the target can be supplied)
51 Regular advertisement (target advertisement)
52 Supply short-lived advertisements (targeted advertisements, advertisements to improve consumer confidence)
53 Supplyless advertisement (apology advertisement, supply period advertisement, alternative advertisement)
54 Related advertising (consumables advertising)
67 Threshold (specific degree)

Claims (8)

A remaining status acquisition means for acquiring a remaining status of supply that can be supplied;
An advertisement distribution means for distributing a target advertisement for promoting the object according to the remaining situation acquired by the remaining situation acquisition means;
The advertisement distribution means, when it is time to distribute the target advertisement in a specific schedule, the target that can be supplied when there is the target that can be supplied but the remaining situation is less than a specific degree Delivering a consumer motivation improving advertisement that improves the consumer's willingness to consume the target as compared to when it is in the remaining situation that exists more than the specific degree as the target advertising advertisement ,
The advertisement distribution means, when it is time to distribute the target advertising advertisement in the schedule, when the remaining situation that the target that can be supplied does not exist, the schedule to be distributed at the next time in the schedule An advertisement distribution apparatus characterized in that a target advertisement is distributed in advance .   The advertisement distribution means is distributed when there is no target that can be supplied in the remaining situation where the target that can be supplied does not exist, when it is time to distribute the target advertisement in the schedule. When the supply non-paying advertisement is not associated in the schedule, the target advertisement that is scheduled to be delivered at the next time in the schedule is delivered ahead of schedule,
  When it is time to distribute the target advertisement in the schedule, the advertisement distribution means is associated with the supply non-supply advertisement in the schedule when the remaining situation is that the target that can be supplied does not exist. The advertisement distribution apparatus according to claim 1, wherein the supply non-paying advertisement is distributed.   The advertisement distribution apparatus according to claim 2, wherein the supply-less advertisement is an apology advertisement that apologizes that the target that can be supplied does not exist.   The advertisement distribution apparatus according to claim 2, wherein the supply-less advertisement is a supply-period advertisement that notifies a period when the target can be supplied.   The advertisement distribution apparatus according to claim 2, wherein the supply non-paying advertisement is an alternative advertisement for promoting an alternative of the target.   The said advertisement delivery means delivers the related advertisement which advertises at least one of the goods and service relevant to the said object simultaneously, when delivering the said consumer confidence improvement advertisement, From Claim 1 to Claim 5 characterized by the above-mentioned. The advertisement distribution device according to any one of the above.   The advertisement distribution apparatus according to claim 6, wherein the related advertisement includes a consumable advertisement that advertises the consumable when the target is an article that uses the consumable.   A remaining status acquisition means for acquiring a remaining status of the supply target, and
  Causing the electronic device to function as an advertisement distribution means for distributing the target advertisement for promoting the target according to the remaining situation acquired by the remaining situation acquisition means;
  The advertisement distribution means, when it is time to distribute the target advertisement in a specific schedule, the target that can be supplied when there is the target that can be supplied but the remaining situation is less than a specific degree Delivering a consumer motivation improving advertisement that improves the consumer's willingness to consume the target as compared to when it is in the remaining situation that exists more than the specific degree as the target advertising advertisement,
  The advertisement distribution means, when it is time to distribute the target advertising advertisement in the schedule, when the remaining situation that the target that can be supplied does not exist, the schedule to be distributed at the next time in the schedule An advertisement distribution program characterized in that targeted advertisements are distributed ahead of schedule.

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