JP2017068571A - Advertisement distribution system, information terminal, and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement distribution system capable of enhancing an advertisement effect by providing an advertisement of a product related to a product purchased by a user. SOLUTION: In an advertisement distribution system, when a user reads purchase information from a receipt using an information terminal, the information terminal sends the purchase information read from the receipt to a server and advertises the purchase information read from the receipt. When a related product is included, an advertisement request for requesting an advertisement of an advertisement target product corresponding to the advertisement-related product is sent to the server. The server receives the advertisement request from the information terminal, refers to the purchase information database, and sends the advertisement information corresponding to the advertisement request to the information terminal. The information terminal receives the advertisement information of the advertisement target product corresponding to the advertisement request from the server, and displays the advertisement information on the display unit. [Selection diagram] FIG. 6

Description

  The present invention relates to a technique for distributing advertisements over the Internet.

  2. Description of the Related Art A technique for providing advertisement information on products to a user's information terminal using the Internet is known (for example, see Patent Document 1).

JP 2003-131979 A

In general, it is more effective to provide advertisements for products related to products that the user actually purchases than to provide advertisements for products that the user is not interested in. It is done.
Also, usually, when a user has a favorite brand, it is difficult to tie it to purchase even if the same type of product of other brands is simply advertised. On the other hand, consumers basically tend to select products based on price, so if you advertise a product with the same quality at a lower price, the expectation of purchasing that product will increase.

  The main object of the present invention is to provide an advertisement distribution system capable of enhancing the advertising effect by providing an advertisement of a product related to a product purchased by a user.

  One aspect of the present invention is an advertisement distribution system including a server and an information terminal, the server receiving a purchase information database storing purchase information from a plurality of users, and an advertisement request from the information terminal. An advertisement transmitting means for referring to the purchase information database and transmitting advertisement information corresponding to the advertisement request to the information terminal, wherein the information terminal associates the advertisement-related product with the advertisement target product. A storage unit that stores target product information, a reading unit that reads purchase information from a receipt, and purchase information read from the receipt is transmitted to the server, and the purchase information read from the receipt includes an advertisement-related product. A purchase information transmitting means for transmitting an advertisement request for requesting an advertisement of an advertisement target product corresponding to the advertisement-related product to the server; From server includes an advertisement receiving means for receiving the advertisement information corresponding to the advertisement request, display means for displaying on the display unit the received advertisement information.

  In the above advertisement distribution system, when the user reads the purchase information from the receipt using the information terminal, the information terminal transmits the purchase information read from the receipt to the server, and the advertisement related to the purchase information read from the receipt. When a product is included, an advertisement request for requesting an advertisement of an advertisement target product corresponding to the advertisement-related product is transmitted to the server. The server receives the advertisement request from the information terminal, refers to the purchase information database, and transmits the advertisement information corresponding to the advertisement request to the information terminal. The information terminal receives the advertisement information corresponding to the advertisement request from the server, and displays the advertisement information on the display unit. In this way, advertisement information related to the product purchased by the user is distributed to the user's information terminal.

  Preferably, the advertisement transmission means transmits advertisement information including the lowest price of the advertisement target product to the information terminal. Here, the lowest price is the lowest price in a period between the present and a predetermined time in the past. Thereby, the user can acquire the lowest price advertisement for the product related to the purchased product.

  In one aspect of the advertisement distribution system, the advertisement transmission unit transmits advertisement information about an advertisement target store that is predicted to be frequently used by a user of the information terminal to the information terminal. This can be expected to increase the effectiveness of the advertisement. Preferably, the advertisement target store is a store within a predetermined distance from the address of the user of the information terminal, or a store where the frequency of use of the user of the information terminal is higher than a predetermined value.

  Preferably, the advertising target product includes a product of another corresponding advertisement-related product. Thereby, the advertisement of the other company's product corresponding to the product which the user purchased can be provided.

  In another aspect of the present invention, an information terminal capable of communicating with a server includes a storage unit that stores advertisement target product information in which an advertisement related product and an advertisement target product are associated, a reading unit that reads purchase information from a receipt, When the purchase information read from the receipt is transmitted to the server, and the advertisement related product is included in the purchase information read from the receipt, the advertisement request for requesting the advertisement of the advertisement target product corresponding to the advertisement related product Purchase information transmitting means for transmitting to the server, advertisement receiving means for receiving the advertisement information corresponding to the advertisement request from the server, and display means for displaying the received advertisement information on a display unit. By this information terminal, advertisement information related to the product purchased by the user is distributed to the user's information terminal.

  In another aspect of the present invention, a program executed by an information terminal that can communicate with a server includes a storage unit that stores advertisement-target product information in which an advertisement-related product and an advertisement-target product are associated, and a reading that reads purchase information from a receipt. Means for sending the purchase information read from the receipt to the server and, when the purchase information read from the receipt includes an advertisement-related product, an advertisement requesting an advertisement of the advertisement target product corresponding to the advertisement-related product The information terminal functions as purchase information transmitting means for transmitting a request to the server, advertisement receiving means for receiving advertisement information corresponding to the advertisement request from the server, and display means for displaying the received advertisement information on a display unit. Let By executing this program on the information terminal, advertisement information related to the product purchased by the user is distributed to the user's information terminal.

1 shows a configuration of an advertisement distribution system according to an embodiment of the present invention. It is a block diagram which shows the function structure of an information terminal. An example of advertisement object product information is shown. It is a block diagram which shows the function structure of a server. It is an example of the memory content of purchase information DB. It is a flowchart of the advertisement delivery process which concerns on embodiment. The receipt reading operation is shown. A display example of advertisement information is shown.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.
[Constitution]
FIG. 1 shows a configuration of an advertisement distribution system according to an embodiment of the present invention. The advertisement distribution system includes an information terminal 20 used by a user and a server 30. Although one information terminal 20 is illustrated in FIG. 1 for convenience of explanation, actually, a plurality of users are connected to the server 30 by their information terminals 20 and receive advertisement distribution.

  The information terminal 20 is typically a smartphone or the like, and communicates with the server 30 through the network 5. A typical example of the network 5 is the Internet. The information terminal 20 incorporates a camera and the like, reads a receipt 3 issued when a user purchases a product at a store, and transmits purchase information extracted from the receipt to the server 30. The information terminal 20 receives the advertisement information from the server 30 and displays it.

  The server 30 receives the purchase information read from the receipt 3 from the information terminal 20 and stores it in the internal database. Thereby, the server 30 accumulates purchase histories of many users. Further, the server 30 distributes advertisement information to the user information terminal 20 through the network 5.

(Information terminal)
FIG. 2 is a block diagram showing the configuration of the information terminal 20. The information terminal 20 includes a communication unit 21, a reading unit 22, a display unit 23, a control unit 24, an input unit 25, and a storage unit 26. The communication unit 21 communicates with the server 30 through the network 5.

  The reading unit 22 includes a camera, an OCR function, and the like, and reads purchase information from the receipt 3. The purchase information is information described in the receipt, and includes date and time, receipt ID, store name, product name, price, and the like. Specifically, the information terminal 20 captures a receipt image with a camera, performs OCR processing on the captured image, performs character recognition, and extracts purchase information.

  The display unit 23 is typically a liquid crystal display. When the user reads the receipt, a photographed image of the receipt, purchase information extracted from the receipt, and the like are displayed on the display unit 23. In addition, the advertisement information transmitted from the server 30 is displayed on the display unit 23.

  The control unit 24 performs various controls of the information terminal 20 by executing a program stored in the storage unit 22. Specifically, the control unit 24 executes an advertisement distribution process described later. The input unit 25 is typically a touch panel arranged on the display unit 23, and acquires input from the user.

  The storage unit 26 includes a memory such as a ROM and a RAM, and stores various programs executed by the control unit 24. The storage unit 26 functions as a working memory when performing various processes in the information terminal 20. Specifically, in the storage unit 22, a captured image and purchase information read from the receipt 3 by the information terminal 20 are temporarily stored.

  The storage unit 26 stores advertisement target product information. FIG. 3 shows an example of advertisement target product information. The advertisement target product information is information indicating which product advertisement is provided based on the product purchased by the user. Specifically, the advertisement target product information is information that associates the advertisement related product with the advertisement target product. Yes. In the example of FIG. 3, the advertisement target product “tea” is associated with the advertisement-related products “rice ball”, “other tea”, and “Japanese sweets”. Therefore, when the user purchases “Onigiri”, “other company's tea”, or “Japanese-style sweets”, an advertisement for “tea” is provided.

  In the above configuration, the control unit 24 and the communication unit 21 correspond to purchase information transmitting means of the present invention, the communication unit 21 corresponds to advertisement receiving means of the present invention, and the control unit 24 corresponds to display means of the present invention. .

(server)
FIG. 4 is a block diagram illustrating a functional configuration of the server 30. The server 30 includes a communication unit 31, a control unit 32, a storage unit 33, a purchase information database (hereinafter “database” is referred to as “DB”) 34, and a user DB 35. The communication unit 31 communicates with the information terminal 20 via the network 5. The control unit 32 includes a CPU and the like, and controls the entire server 30.

  The storage unit 33 is configured by a memory such as a ROM or a RAM, and stores various programs executed by the control unit 32. The storage unit 33 functions as a working memory when performing various processes in the server 30. In addition, the above-described advertisement target product information is also stored in the storage unit 26.

  The purchase information DB 34 stores purchase information read from the receipt 3 by the user. FIG. 5A shows an example of the contents stored in the purchase information DB. The purchase information DB 34 stores the date, user ID, receipt ID, store, product, price, and the like in association with each other.

  The user DB 35 stores information on each user who has performed user registration for the advertisement distribution service according to the present embodiment. FIG. 5B shows an example of the contents stored in the user DB 35. The user DB 35 stores, for each user, a user ID, age, sex, address, advertising target store, and the like. Here, the “advertisement target store” is information for specifying a store of an advertisement to be provided to the user. In order to increase the advertising effect, the advertising target store is assumed to be a store that is assumed to be frequently used by the user. Specifically, the advertising target store is a store that exists within a predetermined distance from the user's address. In addition, a store that the user has used a predetermined number of times or more within a recent fixed period is set as the advertising target store. Thereby, for example, a store that is frequently used by the user, such as a store close to the place of work, is set as the advertisement target store.

  In said structure, the control part 32 and the communication part 31 are corresponded to the advertisement transmission means of this invention.

[Ad delivery processing]
Next, an advertisement distribution process executed by the advertisement distribution system will be described. The advertisement distribution process is a process in which the server 30 provides advertisement information for the advertisement target product corresponding to the advertisement-related product included in the product purchased by the user, and is executed by the information terminal 20 and the server 30.

  FIG. 6 is a flowchart of the advertisement distribution process. First, the user reads the receipt 3 received at the time of product purchase at the store with the information terminal 20, and the information terminal 20 acquires purchase information (step S11). 7A shows an example of the receipt 3, FIG. 7B shows an example of a state in which the receipt 3 is read by the information terminal 20, and FIG. 7C shows purchase information by the information terminal 20 by OCR processing. The example of the state extracted and displayed is shown.

  Next, the information terminal 20 refers to the advertisement target product information stored in the storage unit 26, and determines whether or not the purchased product includes an advertisement-related product (step S12). When the purchased product does not include the advertisement-related product (step S12: No), the information terminal 20 transmits only the purchase information to the server 30 (step S13).

  On the other hand, when the purchased product includes an advertisement-related product (step S12: Yes), the information terminal 20 creates an advertisement request (step S14). The advertisement request is information for requesting advertisement information about an advertisement target product corresponding to the advertisement-related product. For example, when the purchased product includes the advertisement-related product “rice ball”, the information terminal 20 creates an advertisement request for requesting an advertisement for the advertisement target product corresponding to the advertisement-related product “rice ball”. Then, the information terminal 20 transmits the advertisement request and the purchase information acquired in step S11 to the server 30 (step S15).

  First, the server 30 stores the purchase information received from the information terminal 20 in step S13 or S15 in the purchase information DB 34 (step S16). Next, the server 30 determines whether an advertisement request has been received from the information terminal 20 (step S17). If an advertisement request has not been received (step S17: No), the process ends. In this case, the advertisement is not distributed.

  On the other hand, when the advertisement request is received (step S17: Yes), the server 30 first refers to the advertisement target product information to identify the advertisement target product corresponding to the advertisement-related product included in the advertisement request, and the user. The store targeted for advertisement of the user is specified with reference to the DB 35 (step S18). Then, the server 30 refers to the purchase information DB 34, identifies a store selling the advertisement target product at the lowest price among the advertisement target stores, and creates advertisement information about the store and the advertisement target product. (Step S19), it transmits to the information terminal 20 (Step S20).

  Here, the server 30 first refers to the purchase information DB 34, and if there is price information for the day, it creates advertisement information using the lowest price information for the day. If there is no price information for that day, advertisement information is created using the lowest price information within a predetermined number of days in the past (for example, about several days to one week). Therefore, if there is the lowest price information for the day, the advertisement information is information about the lowest price shop for the day, and if there is no lowest price information for the day, the advertisement information is information about the lowest price store in the past. The server 30 can determine the highest price among the past prices as the regular price of the product.

  The information terminal 20 displays the advertisement information received from the server 30 on the display unit 23. FIG. 8 shows a display example of advertisement information. In this example, the advertisement target product “tea” corresponding to the advertisement related product “rice ball” purchased by the user is information indicating that the user's advertisement target store was sold at a lower price. ing.

  As described above, in the present embodiment, since the advertisement target product related to the product purchased by the user is provided with cheaper advertisement information in the advertisement target store predicted to be frequently used by the user, it is higher. You can expect an advertising effect.

[Modification]
In the above embodiment, the server 30 also stores advertisement target product information, and the server 30 refers to the advertisement target product information based on the advertisement related product included in the advertisement request from the information terminal 20, and the advertisement target product. Has been identified. Instead, the information terminal 20 may refer to the advertising target product information to identify the advertising target product corresponding to the advertising related product, create an advertising request for designating the advertising target product, and send it to the server 30. Good. In this case, the server 30 may search the purchase information DB 34 for the advertisement target product included in the advertisement request. This eliminates the need for the server 30 to store advertisement target product information for a large number of users.
In said embodiment, although the advertisement object store about each user is memorize | stored in user DB35 of the server 30, instead, the information of the advertisement object store about the user is stored in the information terminal 20 of the user. You may remember it. In this case, the information terminal 20 transmits the advertisement request including the information about the advertisement target store to the server 30. The server 30 may search for the advertisement target product from the purchase information DB 34 for the advertisement target store included in the advertisement request. This eliminates the need for the server 30 to store information on the advertising target store for a large number of users.

3 Receipt 5 Network 20 Information Terminal 30 Server 34 Purchasing Information Database 35 User Database

Claims (8)

An advertisement distribution system comprising a server and an information terminal,
The server
A purchasing information database for storing purchasing information from multiple users;
An advertisement transmission means for receiving an advertisement request from the information terminal, referring to the purchase information database, and transmitting advertisement information corresponding to the advertisement request to the information terminal;
The information terminal
A storage unit for storing advertising target product information in which the advertising related product and the advertising target product are associated with each other;
Reading means for reading the purchase information from the receipt;
When the purchase information read from the receipt is transmitted to the server, and an advertisement-related product is included in the purchase information read from the receipt, an advertisement request for requesting an advertisement of the advertisement target product corresponding to the advertisement-related product is issued. Purchasing information transmitting means for transmitting to the server;
Advertisement receiving means for receiving advertisement information corresponding to the advertisement request from the server;
Display means for displaying the received advertisement information on the display unit;
An advertisement distribution system comprising:   The advertisement distribution system according to claim 1, wherein the advertisement transmission unit transmits advertisement information including a lowest price of the advertisement target product to the information terminal.   The advertisement delivery system according to claim 2, wherein the lowest price is a lowest price in a period between the present and a predetermined time in the past.   The said advertisement transmission means transmits the advertisement information about the advertising object store predicted to be frequently used by the user of the information terminal to the information terminal. The described advertisement distribution system.   5. The advertisement target store is a store within a predetermined distance from an address of a user of the information terminal, or a store where the frequency of use of the information terminal user is higher than a predetermined value. Ad delivery system.   The advertisement distribution system according to any one of claims 1 to 5, wherein the advertisement target product includes a product of another company related to the advertisement target product corresponding to the advertisement target product. An information terminal capable of communicating with a server,
A storage unit for storing advertising target product information in which the advertising related product and the advertising target product are associated with each other;
Reading means for reading the purchase information from the receipt;
When the purchase information read from the receipt is transmitted to the server, and an advertisement-related product is included in the purchase information read from the receipt, an advertisement request for requesting an advertisement of the advertisement target product corresponding to the advertisement-related product is issued. Purchasing information transmitting means for transmitting to the server;
Advertisement receiving means for receiving advertisement information corresponding to the advertisement request from the server;
Display means for displaying the received advertisement information on the display unit;
An information terminal comprising: A program executed by an information terminal capable of communicating with a server,
A storage unit for storing advertising target product information in which advertising related products and advertising target products are associated;
Reading means for reading the purchase information from the receipt;
When the purchase information read from the receipt is transmitted to the server, and an advertisement-related product is included in the purchase information read from the receipt, an advertisement request for requesting an advertisement of the advertisement target product corresponding to the advertisement-related product is issued. Purchasing information transmitting means for transmitting to the server;
Advertisement receiving means for receiving advertisement information corresponding to the advertisement request from the server;
Display means for displaying the received advertisement information on the display unit;
A program for causing the information terminal to function as: