JP4860281B2 - Mobile information display system - Google Patents

Description

  The present invention relates to an information display system that displays information in a moving body such as a vehicle, and more particularly to an information display system that displays information according to the arrival destination of a passenger on a display device arranged for each seat.

  A user of a transportation facility can collect information about an arrival destination by browsing a magazine, a television, a Web site, or the like. Also, the user of the transportation facility can obtain information (next station name, required time, transfer information, delay guidance, etc.) displayed on the system by referring to the display system in the vehicle, for example.

Patent Document 1 discloses a reserved seat management system capable of providing various information services to passengers. In this system, information on alighting place read from a specified ticket is displayed on each seat. It has been shown.
JP 2005-141309 A

  However, the information that is browsed and collected as described above may include information other than the arrival destination of the user or old information. In addition, the Web site cannot be browsed depending on the environment. Moreover, the information displayed on the display system in the vehicle is a guidance display and an advertisement display for the general passengers, and does not display information for each arrival destination for each passenger.

  In addition, a provider (advertiser) of information displayed on the display system pays a predetermined advertising fee to a railroad operator who is a vehicle operator in accordance with a route on which the vehicle travels and a display period. In this method, it is not possible to efficiently provide advertisement information to a target person who wants to appeal. In addition, it is impossible to quantitatively check how much influence the advertisement has. In this method, information obtained from seat reservation information (how many passengers get off at which station) is not effectively used.

  Further, in the system shown in Patent Document 1, the passenger is required to perform an operation such as inserting a designated ticket into the card holder within a predetermined time.

  The present invention has been made in view of these problems, and provides a moving body information display system that can efficiently provide effective information for each user using seat reservation information. To do.

  In order to solve the above problems, the present invention employs the following means.

An advertisement reception management database storing information representing a category to which the content belongs and a content ID for each content, a diagram information database storing operation schedule information for each moving body, and a use section of a seat of each moving body A seat reservation management database storing boarding reservation information for each, and a display management server for displaying the content on a display device arranged for each seat of the mobile body, the display management server including the diagram information database and the seat reservation database To obtain the arrival destination information for each use section of the passenger for each seat, search the advertisement reception management database based on the acquired arrival destination information, and set the arrival destination information for the passenger for each use section. create a display schedule of the content of the response categories, according to the display schedule created Show serial content on a display device disposed in each of the seat.

  Since this invention is provided with the above structure, information useful to a user can be provided efficiently for every user.

  Hereinafter, the best embodiment will be described with reference to the accompanying drawings. FIG. 1 is a diagram illustrating a mobile body information display system according to the present embodiment. As shown in FIG. 1, in this system, an advertiser, an advertising company, a transportation company, and a general user (passenger) are related.

  The advertiser has an advertiser terminal 1 as a device for registering advertisements. The advertiser terminal 1 is connected to the advertisement reception management server (SV) 2 via the network, and registers the advertising content in the advertisement reception management server (SV) 2.

  The advertisement business has an advertisement reception management server (SV) 2 and an advertisement web server (WebSV) 3 that accept registration of advertisement content. The servers 2 and 3 are connected to an advertisement display management server (SV) 4 via a network.

  The transportation company includes an advertisement display management server (SV) 4 that distributes received advertisements to trains, an operation management device (PRC) 5 that holds train schedule information, and a seat reservation management server that holds train seat designation information ( SV) 6, seat reservation terminal 7 for reserving seats, train 8 equipped with seat-specific display terminals installed for each seat, receiving advertisements and seat reservation status information in the train, and receiving the information by seat In-vehicle management server (SV) 9 to be displayed on the display terminal, and a seat-specific display terminal that is installed for each seat and is used when accessing the advertisement web server 3 to display advertisements or receive a discount or privilege for the user. 10 is provided. The train is connected to the ground device via a wireless transmission device. Moreover, the general user can access the advertisement web server 3 through the mobile terminal 11 that the general user has.

  2 and 3 are diagrams for explaining a method of operating the system shown in FIG. In FIG. 2, thick lines 51 to 63 indicate the flow of data. In FIG. 3, reference numerals 80 to 86 denote databases held by a server or the like, and the contents of the databases are disclosed with the same numbers in FIGS. 4A shows the contents of the database 80 held by the advertisement reception management server 2, FIG. 4B shows the contents of the database 81 held by the advertisement web server 3, and FIG. 4C shows the advertisement. The contents of the database 82 held by the display management server 4 are shown, FIG. 4D shows the contents of the database 83 held by the operation management apparatus 5, and FIG. 4E shows the database 84 held by the seat reservation management server 6. 5 (f) shows the contents of the database 85 held by the in-vehicle management server 9, and FIG. 5 (g) shows the contents of the database 86 held by the seat-specific display terminal 10.

  First, the advertiser creates advertisement content and registers it in the database 80 of the advertisement reception management server 2 managed by the advertising company along the arrow 51. The contents to be registered are the contents shown as database 80 in FIG. For example, advertiser name (A hotel), posting location (Kyoto (arrival destination: getting off station)), posting period (July 1 to August 31), category (hotel), content name (charge discount.mpg) ), Service content (20% discount on accommodation fee), ID, and the like. By searching this database, it is possible to collect and display content for each placement location.

  Next, the information stored in the advertisement reception management server 2 (information in the database 80) is transmitted to the advertisement web server 3 along the arrow 52. Thereby, the advertisement web server 3 is ready for providing the service. The content ID in the database 81 of the advertisement web server 3 can be used as a key for counting the number of accesses, and the count value of the number of accesses is provided to the advertisement display management server 4 along the arrow 63. . In this way, by providing the advertisement display management server 4 with the number of accesses of the site counted by the advertisement web server 3, it is possible to grasp which contents have a large number of accesses in which time zone of which arrival destination, and the popularity. It is possible to set the price of content posting from a certain time zone and the number of accesses.

  The information (FIG. 4) in the database 82 that the advertisement display management server 4 has can acquire the diamond information in real time by acquiring the diamond information along the arrow 54 from the operation management device (PRC) 5. For example, if there is a station that temporarily stops on the day, passengers whose destination is the destination are generated. By acquiring the diamond information in real time in this way, it is possible to accurately display arrival destination information and improve the service.

  Further, the advertisement display management server 4 can acquire information on seat reservation for each train along the arrow 57 from the database 84 of the seat reservation management server 6. This has two advantages. One is information on how many passengers go to which station at what time of day. Thereby, an index of the advertisement browsing rate can be obtained and used for setting the amount of the advertisement fee. Another advantage is that the destination can be guided for each seat. For example, even when the use seats are different in the same seat, the information on the arrival destination for each user can be acquired.

  For example, even in a single seat A row, the user is different for each section such as a person using from Tokyo to Osaka and a person using from Osaka to Fukuoka. When the content to be displayed for each seat is fixed, for example, an advertisement for Fukuoka is shown to the user who goes to Osaka. In this case, passengers cannot use the facilities, purchase souvenirs, or use the benefits provided, and the advertising effect is weak. However, for users who travel from Osaka to Fukuoka, destination information is displayed. In this case, the user's interest can be drawn. Moreover, it is possible to use the privilege on arrival, and it can be said that the advertising effect is high.

  As described above, by combining the schedule information (database 83) of the operation management device (PRC) 5 and the seat reservation information (database 84) of the seat reservation management server (SV) 6, it is more effective for the advertiser. Thus, the user can obtain necessary information.

  FIG. 6 is a diagram illustrating a schedule for displaying content. This schedule is generated by the advertisement display management server 4. 6A shows the advertisement display schedule for each destination, and FIGS. 6B, 6C, 6D, and 6E show the details of the display schedule for each destination.

  Schedules shall be created for each date / time and destination. Further, the same content can be incorporated into a plurality of schedules, and when registering in the schedule, a unit ID is assigned. It is assumed that the content ID is automatically assigned uniquely and does not overlap.

  For example, the advertisement A used in the Nagoya schedule A and the Nagoya schedule F shown in FIG. 6A has the same content, but is given different IDs (1234 and 0987). By assigning different IDs in this way, for example, it is possible to grasp the most effective time zone for advertisement display.

  When a new display schedule is created, content is changed, or the seat reservation status changes, the advertisement display management server 4 manages these update information for each train via the communication line 12. Send to server 9. The transmission information includes a schedule for each train, relevant content, and relevant seat data.

  The database 84 of the seat reservation management server 6 is updated with information along the arrow 56 from the seat reservation terminal 7. The seat reservation terminal 7 is a terminal capable of reserving a train seat, such as a ticketing system installed at a station, a station window, a device for issuing tickets in a car, or a device for reservation via the Internet. When a user reserves a seat on a train on a certain day, the database 84 of the seat reservation management server 6 is updated. When a user makes a seat reservation, he / she pays an information browsing fee in addition to the normal reserved seat fee.

  The in-vehicle management server 9 acquires data from the advertisement display management server 4 and creates a database 85. The in-vehicle management server 9 uses the database 85 to individually manage information displayed on the seat-specific display terminal 10 installed for each seat. The advertisement display management server 4 transmits the latest information when a change occurs in the seat reservation information or content.

  The seat-specific display terminal 10 stores information obtained from the in-vehicle management server 9 in the database 86. The display terminal is installed for each seat, for example, on the back of the front seat or on the armrest of each seat. The display device 10 is an LCD monitor, for example, and displays information on the user's destination on the monitor. At this time, the content ID is displayed. Content is displayed according to the display schedule. It should be noted that the display may be switched to the display of new content according to an event from the in-vehicle management server 9.

  When the user finds information of interest from the advertising content displayed on the seat-specific display device 10, the user operates the seat-specific display device 10 to access the advertising web server 3 to obtain services such as coupon tickets. can do. In addition, the user can obtain coupons by accessing the advertisement web server 3 via the Internet using the mobile terminal 11 (cell phone, notebook PC, PDA, etc.) held by the user.

  When accessed using the seat-specific display terminal 10, the service can be received by storing the password displayed on the advertisement web server 3. In the case of a mobile terminal, the service can be received by holding the access screen of the advertisement web server 3.

  The seat-specific display terminal 10 can have two functions in addition to displaying destination information. First, the screen of the seat-specific display device 10 is not displayed unless there is a seat reservation (a reservation ticket is not purchased). As a result, it is possible to check whether or not a seat reservation has been made even if the conductor does not check the ticket or the like at any time. For this reason, the comfortable movement which is not troubled by a ticket check becomes possible. Further, the seat-specific display device 10 and the seat of the seat can be interlocked to vibrate the seat of the seat before arrival at the destination, thereby providing an alarm function.

  FIG. 7 is a diagram for explaining a communication line connecting the advertisement display management server 4 on the ground and the in-vehicle management server 9 in the train. As shown in the figure, the communication line has two systems. One is a system that communicates the ground and the train via LCX (train radio) 20 and 21, and the other is a system that uses SS (spread spectrum) radios 22 and 23. When the LCXs 20 and 21 are used, continuous communication is possible using a radio device along the track. When the SS radios 22 and 23 are used, communication is possible only at locations where access points are present. By installing an access point along the track, continuous communication is possible.

  As described above, according to the present embodiment, the information providing service for each arrival destination can be performed using the information on the seat reservation obtained at the time of ticket sales. Also. An information service fee can be collected.

  As described above, in the present embodiment, the seat reservation and the advertisement placement, which are conventionally treated as separate items, are associated with the advertisement placement, and the arrival destination and the arrival time obtained at the time of ticket sales are effectively utilized for the advertisement placement. Can do. Thereby, the user who receives the information can easily browse only the effective information of the destination without receiving unnecessary information. In addition, the transportation company can provide useful information for each user by using the seat reservation information.

It is a figure explaining the mobile body information display system which concerns on this embodiment. It is a figure explaining the operating method of the system shown in FIG. It is a figure explaining the operating method of the system shown in FIG. It is a figure which shows the content of the database. It is a figure which shows the content of the database. It is a figure explaining the schedule for displaying a content. It is a figure explaining the communication line which connects the advertisement display management server 4 on the ground, and the in-vehicle management server 9 in a train.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Advertiser terminal 2 Advertisement reception management server 3 Advertisement web server 4 Advertisement display management server 5 Operation management apparatus (PRC)
6 Seat reservation management server 7 Seat reservation terminal 8 Train 9 In-car management server 10 Seat-specific display terminal 11 Mobile terminal 12 Communication line 20, 21 Train radio (LCX)
22,23 SS (spread spectrum) radio 80-86 database

Claims (5)

An advertisement reception management database stored with information indicating a category to which the content belongs and a content ID for each content;
A schedule information database storing operation schedule information for each mobile body, and a seat reservation management database storing boarding reservation information for each use section of the seat of each mobile body;
A display management server for displaying the content on a display device arranged for each seat of a mobile body;
The display management server searches the diamond information database and the seat reservation database to obtain arrival destination information for each passenger use section for each seat, and an advertisement reception management database based on the obtained arrival destination information And a content display schedule of a category corresponding to the arrival destination of the passenger for each use section is created, and the content is displayed on a display device arranged for each seat according to the created display schedule. Mobile body information display system. The in-vehicle information display system according to claim 1,
The display management server, when an event occurs in the moving body, displays the event information that has occurred on the display device. An advertisement reception management database stored with information indicating a category to which the content belongs and a content ID for each content;
A schedule information database storing operation schedule information for each mobile body and a seat reservation database storing boarding reservation information for each use section of the seat of each mobile body;
A display management server for displaying the content on a display device arranged for each seat of the mobile body;
An advertisement web server that connects to the display device or mobile terminal, receives an operation signal of the display device or mobile terminal, and obtains the number of accesses to the content;
The display management server searches the diamond information database and the seat reservation database to acquire passenger destination information for each seat use section, and searches the advertisement reception management database based on the acquired destination information. In-vehicle information, characterized in that a display schedule for content in a category corresponding to a passenger's destination for each use section is created, and the content is displayed on a display device arranged for each seat according to the created display schedule Display system. The in-vehicle information display system according to claim 1,
The display device arranged for each seat includes an input device, and an advertisement web server is accessed via the input device so that a service of displayed content can be obtained . The in-vehicle information display system according to claim 1,
The in-vehicle information display system, wherein the display management server searches the seat reservation database and displays only the display device arranged in the seat where the seat reservation is registered.

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