JP4711359B1 - Information presenting apparatus, information presenting method, and information presenting program - Google Patents

Abstract

A web page and content to be browsed next to a page browsed are presented to a user who visits the website, and setting work for presenting the web page and content is efficiently performed.
In a web server connected to a PC through a network, a segment name determination unit determines a segment name from a URL included in the recommendation request using a segment URL condition storage unit. The recommended content acquisition unit 104 acquires the content ID associated with the determined segment name from the content correspondence storage unit 140, and the page data generation unit 106 displays the link information corresponding to the acquired content ID as the link information storage unit 170. And generating recommended page data that describes the acquired link information in the page data indicated by the URL, and the transmitting / receiving unit 101 transmits the recommended page data to the PC 200.
[Selection] Figure 1

Description

  The present invention relates to an information presentation device, an information presentation method, and an information presentation program.

  With the development of networks such as the Internet in recent years, a lot of information is stored in web servers on the network, and the information is increasing and updated every day. For example, companies often set up websites to introduce their products and services.

  In such a company's website, it is possible to describe in detail information about the company's products and services without limitation on the number of pages and the number of images. On the other hand, the more products and services that are introduced on the website and the more content, the more difficult it is for users to get to the information they want to browse, leaving them without getting enough information. There are many things.

  For this reason, even though the information that the user needs is sufficiently disclosed on the website, the opportunity to purchase the company's products and services is missed, and the information disclosed on the website is not received from the user. There has been a problem that the information disclosure effect by the website has not been sufficiently obtained, such as being unable to reduce the time for responding to the inquiry by individually receiving inquiries by telephone or e-mail.

  To solve this problem, without having to go back and forth through the menu hierarchy of the website, a link to a page that contains information necessary for the user in advance is displayed as a button on the page that introduces the product. A technique that allows a user to easily browse a page that the user wants to browse is disclosed (see Patent Publication 1). In such a technique, a game machine controller is displayed on a web page, and a corresponding product page is displayed by selecting a button arranged on the controller. The products proposed according to the link source products and their arrangement order can be registered in advance for each product. Thereby, the user can browse necessary information with a simple operation.

JP 2002-109390 A

  However, in the technique described in Patent Document 1, it is necessary to set a page to be linked in advance for each page displaying individual products, and when many products and services are posted on a website, A lot of work time was required for the initial setting. In addition, when a product or service is newly added / deleted, it is necessary to make a change for each page, which causes a problem that the work is enormous and complicated.

  In addition, the above technology presents information related to the product selected when the user selects a product after visiting the website, and the page displayed before selecting the product It was not possible to present a recommended page or content only by selecting a page.

  The present invention has been made in view of the above, and is capable of presenting a web page or content to be browsed next to a browsed page to a user who visits a website. An object of the present invention is to provide an information presentation device, an information presentation method, and an information presentation program capable of efficiently performing a setting operation for presentation.

In order to solve the above-described problems and achieve the object, the present invention provides a URL (Uniform) indicating a location of a file stored in the information presentation device in an information presentation device connected to the information processing device via a network. Resource condition locator), a segment condition storage means for storing a URL condition consisting of a part of a web page and a segment name identifying a segment indicating a predetermined unit of the content, the segment name, the web page or the content Content correspondence storage means for storing the content identification information for identifying the recommended content in association with each other, and the link information storage means for storing the content identification information and the link information as the storage location of the recommended content in association with each other and, a request for a page data indicated by the previous Symbol URL the information Said segment receiving means, the segment name the URL that was included in the received request to determine matching said URL condition, associated with the determined the URL condition by said receiving means for receiving from the processor and segment name determining means for obtaining from the condition storage means, a recommended content obtaining means for said content identification information kicked with corresponding to the segment name which is determined by the segment name determining means obtains from the content corresponding storage means, said A page for acquiring the link information corresponding to the content identification information acquired by the recommended content acquisition unit from the link information storage unit and generating recommended page data describing the acquired link information in the page data indicated by the URL Data generation means and the page data The recommendation page data generated by forming means, characterized in that a transmission unit that transmits to the information processing apparatus.

Further, the present invention provides an information presentation apparatus connected to an information processing apparatus via a network, a URL condition comprising a part of a URL (Uniform Resource Locator) indicating a position of a file stored in the information presentation apparatus, Segment condition storage means for associating and storing a web page and a segment name that identifies a segment indicating a predetermined unit of content, and the segment name and content identification information for identifying recommended content comprising a web page or content The URL including the segment name , the content correspondence storage means for storing the content identification information, the link information storing means for storing the content identification information and the link information for storing the recommended content in association with each other, and the segment name A request for requesting page data to be sent from the information processing apparatus; Receiving means for receiving, the recommended content obtaining means for obtaining received, the content identification information kicked with corresponding to the segment name included in the request from the content correspondence storage unit by the receiving unit, the recommended Page data for acquiring the link information corresponding to the content identification information acquired by the content acquisition means from the link information storage means, and generating recommended page data describing the acquired link information in the page data indicated by the URL A generating unit; and a transmitting unit configured to transmit the recommended page data generated by the page data generating unit to the information processing apparatus.

In addition, the present invention provides a URL condition including a part of a URL (Uniform Resource Locator) indicating a position of a file stored in the information presentation apparatus connected to the information processing apparatus via a network, a web page, and a content A segment condition storage means for storing a segment name for identifying a segment indicating a predetermined unit of association, and storing the segment name in association with content identification information for identifying a recommended content comprising a web page or content The information presenting method is executed by an information presenting apparatus comprising: a content correspondence storage unit configured to store content identification information and link information that stores the recommended content storage destination in association with each other. Te, receiving means, to request the page data indicated by the previous Symbol URL request A receiving step of receiving from the information processing apparatus, the segment name determining means, the URL that is included in the received request by the receiving step determines a matching said URL condition, associating the determined the URL condition wherein a segment name judgment step of acquiring the segment name from the segment condition storage means associated, recommended content acquisition means, the content identification information kicked with corresponding to the segment name which is determined by the segment name judgment step The recommended content acquisition step acquired from the content correspondence storage unit, and the page data generation unit acquired the link information corresponding to the content identification information acquired by the recommended content acquisition step from the link information storage unit Link information A page data generating step for generating recommended page data described in the page data indicated by the URL, and a transmitting step for transmitting the recommended page data generated by the page data generating step to the information processing device; It is characterized by including.

In addition, the present invention provides a URL condition including a part of a URL (Uniform Resource Locator) indicating a position of a file stored in the information presentation apparatus connected to the information processing apparatus via a network, a web page, and a content A segment condition storage means for storing a segment name for identifying a segment indicating a predetermined unit of association, and storing the segment name in association with content identification information for identifying a recommended content comprising a web page or content The information presenting method is executed by an information presenting apparatus comprising: a content correspondence storage unit configured to store content identification information and link information that stores the recommended content storage destination in association with each other. Te, receiving means, including the segment name, a page indicated by the URL A receiving step of receiving a request for over data from the information processing apparatus, the recommended content acquisition unit has been received by said receiving step, said content identification that is kicked with corresponding to the segment name included in the request A recommended content acquisition step for acquiring information from the content correspondence storage means, and a page data generation means for acquiring the link information corresponding to the content identification information acquired by the recommended content acquisition step from the link information storage means. A page data generating step for generating recommended page data describing the acquired link information in the page data indicated by the URL; and a transmitting means for transmitting the recommended page data generated by the page data generating step to the information processing apparatus. To send to Characterized in that it comprises a flop, a.

In addition, the present invention provides a URL condition including a part of a URL (Uniform Resource Locator) indicating a position of a file stored in the information presentation apparatus connected to the information processing apparatus via a network, a web page, and a content A segment condition storage means for storing a segment name for identifying a segment indicating a predetermined unit of association, and storing the segment name in association with content identification information for identifying a recommended content comprising a web page or content a content corresponding storage means for, with the content identification information, and link information storage means for storing in association with the link information is the destination of the recommended content, the computer having a page data indicated by the previous SL URL A receiving step of receiving a request to be requested from the information processing apparatus; , Segment name the URL that was included in the received request by the receiving step determines a matching said URL condition to obtain the segment name associated with the determined the URL condition from the segment condition storage unit a determining step, a recommended content obtaining step of the content identification information kicked with corresponding to the segment name which is determined by the segment name determination step obtains from the content corresponding storage means, obtained by the recommended content obtaining step A page data generation step of acquiring the link information corresponding to the content identification information from the link information storage means, and generating recommended page data describing the acquired link information in page data indicated by the URL; and the page data Generated The recommendation page data generated by-up, characterized in that to execute a transmission step of transmitting to the information processing apparatus.

In addition, the present invention provides a URL condition including a part of a URL (Uniform Resource Locator) indicating a position of a file stored in the information presentation apparatus connected to the information processing apparatus via a network, a web page, and a content A segment condition storage means for storing a segment name for identifying a segment indicating a predetermined unit of association, and storing the segment name in association with content identification information for identifying a recommended content comprising a web page or content a content corresponding storage means for, with the content identification information, and link information storage means for storing in association with the link information is the destination of the recommended content, the computer having a contained the segment name, the A request for requesting page data indicated by a URL is sent to the information processing device. A receiving step of receiving from said received by the receiving step, the recommended content obtaining step of the content identification information kicked with corresponding to the segment name included in the request to acquire from the content corresponding storage means, said A page for acquiring the link information corresponding to the content identification information acquired by the recommended content acquisition step from the link information storage unit and generating recommended page data describing the acquired link information in the page data indicated by the URL A data generation step; and a transmission step of transmitting the recommended page data generated in the page data generation step to the information processing apparatus.

  According to the present invention, the content of the segment name determined using the segment condition storage unit based on the URL included in the request or the content identification information associated with the segment name from the segment name included in the request The segment name is obtained by acquiring link information corresponding to the acquired content identification information from the link information storage unit and generating recommended page data describing the acquired link information in the page data indicated by the URL. Can be managed as recommended content and the recommended content can be displayed on the page requested in the request, so it is viewed next to the page viewed by the user visiting the website Present web pages and content that should be Preparative it is an effect that it is possible to perform the setting operation for presenting web pages and content efficiently.

It is a block diagram which shows the structure of the information presentation system 10 concerning a present Example. It is explanatory drawing which shows an example of a data structure of the content URL condition storage part. 3 is an explanatory diagram illustrating an example of a directory structure of a web server 100. FIG. 4 is an explanatory diagram illustrating an example of a data configuration of an access history storage unit 120. FIG. It is explanatory drawing which shows an example of a data structure of the segment URL condition memory | storage part. It is explanatory drawing which shows an example of a data structure of the content corresponding | compatible memory | storage part 140. FIG. 4 is an explanatory diagram illustrating an example of a data configuration of a content related storage unit 150. FIG. It is explanatory drawing which shows an example of a data structure of the segment name relevant memory | storage part 160. FIG. It is explanatory drawing which shows an example of a data structure of the link information storage part. It is explanatory drawing which shows an example of the display screen displayed on PC200. It is a flowchart which shows the information presentation process procedure which the information presentation system 10 performs. It is a flowchart which shows the access log | history storage procedure which the information presentation system 10 performs. It is a flowchart which shows the related content ID update process sequence which the related content ID update part 107 of the web server 100 performs.

  Embodiments of an information presentation device, an information presentation method, and an information presentation program according to the present invention will be described below in detail with reference to the accompanying drawings. In addition, the Example shown below is an example of embodiment of this invention, and this invention is not limited to these Examples.

  FIG. 1 is a block diagram illustrating a configuration of an information presentation system 10 according to the present embodiment. The information presentation system 10 connects a web server 100 and a personal computer (hereinafter referred to as a PC) 200 via a network 1. The web server 100 and the PC 200 can communicate with each other. In FIG. 1, one web server 100 and one PC 200 are illustrated for ease of explanation. However, in practice, a plurality of web servers 100 and a plurality of PCs 200 are connected to the network 1 and a plurality of web servers are connected. Each 100 can communicate with each of a plurality of PCs 200.

  The web server 100 constituting the information presentation system 10 stores various files such as page data (an HTML file) corresponding to a URL (Uniform Resource Locator), a moving image file, an audio file, a document file, a program file, and the like. It is a server that provides various information and services. The web server 100 executes processing according to a request transmitted from the PC 200 using a communication protocol such as HTTP (HyperText Transfer Protocol), and transmits the processing result to the PC 200.

  Next, the function and configuration of the web server 100 will be described. The web server 100 includes a transmission / reception unit 101, an access information generation unit 102, a segment name determination unit 103, a recommended content ID acquisition unit 104, a related content ID acquisition unit 105, a page data generation unit 106, and a related content ID. Update unit 107, content URL condition storage unit 110, access history storage unit 120, segment URL condition storage unit 130, content correspondence storage unit 140, content related storage unit 150, segment name related storage unit 160, And a link information storage unit 170.

  FIG. 2 is an explanatory diagram illustrating an example of a data configuration of the content URL condition storage unit 110. The content URL condition storage unit 110 transmits a request for requesting page data (hereinafter referred to as a recommendation request) or a request for storing an access history (hereinafter referred to as an access request) that is transmitted independently of the recommendation request. Information for determining which content ID corresponds to the URL included in the history request) is stored. As shown in FIG. 2, the content URL condition storage unit 110 stores the content URL condition and the content ID in association with each other.

  FIG. 3 is an explanatory diagram showing an example of the directory structure of the web server 100. The server name of the web server 100 is “www.abc.co.jp”, and page data and contents (that is, various files) are stored under the directory structure shown in FIG.

  Here, the content URL condition shown in FIG. 2 is a part of the URL indicating the location of the file stored in the web server 100, and the URL included in the access history request corresponds to any of the content IDs described later. This is a condition for determining whether or not. Specifically, the content URL condition is set to a directory name, a path name, or a path name obtained by adding a URL parameter in the directory structure of the web server 100. Note that one or a plurality of hierarchical directory names can be set as the directory name. The URL parameter is transmitted as a part of the URL included in the request when the request is transmitted. The URL parameter is a parameter that is included in the URL on the web page displayed on the PC 200, and an arbitrary parameter value can be set in an arbitrary parameter item. In the case of the directory structure as shown in FIG. 3, the content URL condition includes a path name “/relay/data1.pdf, such as a directory name“ / relay / s01 ”or“ / relay / s02 ”as shown in FIG. "," /Relay/m01/index.html ", etc., path name + URL parameter" /relay/data1.pdf?category=C01 "etc. are set.

  The content ID refers to link information (specifically, web data recommended for the page data, page data to be embedded as content, a moving image file, a document file, etc. when transmitting page data indicated by a URL included in a recommendation request described later. Is information for identifying a URL, a description, an image URL, or the like.

  FIG. 4 is an explanatory diagram illustrating an example of a data configuration of the access history storage unit 120. The access history storage unit 120 stores the access history information generated by the access history generation unit 102 based on the access history request transmitted from the PC 200. The access history storage unit 120 stores access history information in which a user ID, a browsing URL, an access date and time, and a content ID are associated with each other.

  Here, the user ID is information for identifying individual users who visit the website. The user ID is identification information given by the website for each PC used by the user when the PC 200 accesses the website, and is normally stored in the cookie of the PC 200. Note that the information processing apparatus used by the user is not limited to the PC, and the user ID in the case of a mobile phone is a mobile terminal identification number that uniquely identifies each mobile phone. In addition, when a user logs in at a website, the membership number used at the time of login may be used as the user ID, and any other information may be used as long as the information can uniquely identify the user.

  The browsing URL is a path name of a file designated by the URL included in the access history request, or a path name + URL parameter. For example, “/relay/s01/page01.html” and “/relay/s02/page02.html?xxx=3” as shown in FIG. The access date and time is the date and time when the PC 200 accesses the website, and is, for example, “2010.7.7 10:13:26”. The content ID stores a content ID in which the URL included in the access history request matches the content URL condition stored in the content URL condition storage unit 110 described above.

  FIG. 5 is an explanatory diagram showing an example of the data configuration of the segment URL condition storage unit 130. The segment URL condition storage unit 130 stores information for determining which segment name corresponds to the URL included in the recommendation request. As shown in FIG. 5, the segment URL condition storage unit 130 stores the segment URL condition and the segment name in association with each other.

  Here, the segment URL condition is a part of the URL indicating the location of the file stored in the web server 100, and is a condition for determining to which of the segment names described later the URL included in the recommendation request belongs. It is. The segment URL condition stores a directory name, a path name or a path name + URL parameter in the directory structure of the web server 100, similarly to the content URL condition described above. When the segment URL condition is a directory name, the segment name is a segment name corresponding to the segment URL condition if the URL of the recommendation request indicates page data or content under the directory.

  The segment name is information for identifying a segment indicating an arbitrary group of web pages and contents stored in the web server 100. In the example shown in FIG. 5, in the case of the segment URL condition “/ relay”, the segment name “relay” is stored. Accordingly, in the directory structure shown in FIG. 3, the files under the directory name “/ relay”, “/relay/m01.index.html”, “/relay/data1.pdf”, “/relay/data2.pdf”, “ The segment names of “/relay/s01/page01.html”, “/relay/s01/page02.html”, and “/ relay / s02 / ˜” are “relay”.

  FIG. 6 is an explanatory diagram illustrating an example of a data configuration of the content correspondence storage unit 140. The content correspondence storage unit 140 stores a content ID for identifying a web page and content to be included in page data to be transmitted as a response to the recommendation request in association with the segment name. The content correspondence storage unit 140 stores the segment name and the content ID in association with each other. A plurality of content IDs may be stored in association with one segment name, or a single content ID may be stored in association with one segment name. Further, as the content ID “501” indicates, the same content ID may be stored for different segment names.

  FIG. 7 is an explanatory diagram illustrating an example of a data configuration of the content-related storage unit 150. Corresponding to the content ID, the content-related storage unit 150 further stores a content ID for identifying a recommended web page or content (hereinafter referred to as a content ID of related content). The content-related storage unit 150 stores the content ID and the content ID of the related content in association with each other. Note that the content ID of one related content may be stored for one content ID, or the content IDs of a plurality of related content may be stored for one content ID.

  FIG. 8 is an explanatory diagram showing an example of the data configuration of the segment name related storage unit 160. The segment name related storage unit 160 stores a segment name (hereinafter referred to as a related segment name) corresponding to a content ID that can be selected as recommended content or related content for each segment name. Whether or not to use this information as a recommended content to be finally displayed on a web page, corresponding to the segment name determined from the URL included in the recommendation request, as the content ID obtained as a result of various processes Can be filtered.

  FIG. 9 is an explanatory diagram illustrating an example of a data configuration of the link information storage unit 170. The link information storage unit 170 stores link information corresponding to the content ID. As the link information, a URL indicating page data or content, an explanatory note, and an image URL are stored. By describing the link information in the page data, it is possible to generate page data (hereinafter referred to as recommended page data) of a web page that displays a recommended web page or a content link for the page requested from the PC 200. .

  The transmission / reception unit 101 receives an access history request and a recommendation request including a URL transmitted from the PC 200. The transmission / reception unit 101 transmits to the PC 200 recommended page data describing page data recommended for page data corresponding to the URL included in the recommendation request and link information of the content.

  The access information generation unit 102 acquires a URL from the access history request received by the transmission / reception unit 101 to generate access history information, and stores the generated access history information in the access history storage unit 120. Specifically, the access information generation unit 102 acquires a content ID that conforms to the content URL condition of the content URL condition storage unit 110 from the acquired URL, and generates and generates access history information including the acquired content ID. The access history information is stored in the access history storage unit 120.

  The segment name determination unit 103 determines the segment name from the URL included in the recommendation request received by the transmission / reception unit 101 using the segment URL condition storage unit 130. More specifically, the segment name determination unit 103 acquires a segment name that conforms to the segment URL condition in the segment URL condition storage unit 130.

  The recommended content ID acquisition unit 104 acquires the content ID of the recommended content corresponding to the segment name determined by the segment name determination unit 103 from the content correspondence storage unit 140.

  The related content ID acquisition unit 105 acquires the content ID of the related content corresponding to the content ID acquired by the recommended content ID acquisition unit 104 from the content related storage unit 150.

  The page data generation unit 106 acquires link information corresponding to the content IDs of the recommended content and the related content from the link information storage unit 170, and the acquired link information is described in the page data indicated by the URL included in the recommendation request. Generate page data.

  The related content ID update unit 107 acquires the content ID browsed for each user ID from the access history information stored in the access history storage unit 120, and calculates the probability of browsing one content ID and another content ID. When the probability exceeds a predetermined value, the content ID of the related content in the content related storage unit 150 is updated.

  Next, the PC 200 constituting the information presentation system 10 will be described. The PC 200 receives a URL input from a web browser (hereinafter referred to as a browser), and sends an access history request including the received URL and a recommendation request for requesting page data indicated by the URL to the web server 100 using a communication protocol such as HTTP. Send. Further, the PC 200 receives page data corresponding to the URL, which is a response to the recommendation request, and displays the received page data on the browser.

  FIG. 10 is an explanatory diagram illustrating an example of a display screen displayed on the PC 200. On the display screen 11, page data transmitted from the web server 100 is displayed in the browser area 12. As shown in FIG. 10, the display screen 11 displays a web page area 13 and a recommended content area 14 in the browser area 12. The original content of the web page indicated by the URL included in the recommendation request is displayed in the web page area 13, and the recommended content area 14 is a link of the web page or content described in addition to the page data by the web server 100. , Explanations, and images. When one of the recommended contents in the recommended content area 14 is clicked, a corresponding web page or content is displayed.

  The recommended content area 14 is not limited to being displayed as a partial area of the page as illustrated in FIG. 10, and may be displayed as a separate page. A plurality of recommended content areas 14 may be displayed. The display method may be a pop-up display.

  The PC 200 used by the user is not limited to a PC, but is an electronic device that has a browser, such as a mobile phone, a PDA (Personal Digital Assistant), a smartphone, or a game machine, and can access a website via the network 1. Anything is acceptable.

  Next, an information presentation process in the information presentation system 10 including the web server 100 and the PC 200 configured as described above will be described. FIG. 11 is a flowchart showing an information presentation processing procedure performed by the information presentation system 10. When the PC 200 accesses the website of the web server 100, a user ID, which is information for identifying a user who uses the PC 200 on the website, is already stored in the cookie of the PC 200.

  The PC 200 transmits a recommendation request including the URL (step S1101). The URL indicates a storage location of a web page or content stored in the web server 100. Note that the recommendation request may include a user ID for identifying a user who is using the PC 200. The web server 100 receives the recommendation request transmitted from the PC 200 via the network 1 (step S1102).

  The segment name determination unit 103 determines the segment name corresponding to the URL using the segment URL condition storage unit 130 (step S1103). For example, when the segment URL condition storage unit 130 is stored as shown in FIG. 5 and the URL included in the page request is “http://www.abc.co.jp/relay/m01/index.html” Since the URL is a file under the segment URL condition “/ relay”, it is determined as the segment name “relay”.

  Next, the recommended content ID acquisition unit 104 acquires a content ID corresponding to the segment name from the content correspondence storage unit 140 (step S1104). For example, in the case of FIG. 6, if the segment name is “relay”, “101, 102, 105, 501” is acquired as the corresponding content ID.

  The related content ID acquisition unit 105 acquires the content ID of the related content corresponding to the content ID from the content related storage unit 150 (step S1105). For example, in the case of FIG. 7, “201” is acquired as the content ID of the related content corresponding to the content ID “101”. As a result, “201” becomes the recommended content in addition to “101, 102, 105, 501” previously registered in the content correspondence storage unit 140 as the recommended content.

  The page data generation unit 106 eliminates duplication of content IDs (step S1106). More specifically, the page data generation unit 106 excludes a content ID that is duplicated from the content ID of the recommended content or the content ID of the page itself that is specified by the URL included in the recommendation request. Further, the page data generation unit 106 acquires the related segment name corresponding to the segment name from the segment name related storage unit 160, and the content ID included in the segment name in which the content ID of the recommended content is stored as the related segment name In other words, it is determined whether or not the content ID matches (that is, the content ID corresponding to the segment name in the content correspondence storage unit 140).

  The page data generation unit 106 acquires link information corresponding to the content ID from the link information storage unit 170 (step S1107). The page data generation unit 106 generates recommended page data (step S1108). More specifically, the page data generation unit 106 displays the recommended web page and the link information of the content as original page data in order to display the recommended content in the recommended content area of the page data indicated by the URL included in the recommendation request. The recommended page data described in addition to is generated. The transmission / reception unit 101 transmits the recommended page data to the PC 200 (step S1109).

  The PC 200 receives the recommended page data transmitted from the web server 100 (step S1110). The PC 200 displays the recommended page data with a browser (step S1111).

  Instead of associating a recommended page or content for each page as in the past, in this embodiment, a recommended web page or content is set in units of segment names corresponding to a group of multiple web pages and content. This makes it possible to collectively set and change a plurality of web pages and contents, thereby facilitating management and reducing maintenance work time.

  In addition, since the recommended web page and content link information are displayed on the web page selected by the user, it is possible to easily reach the information to be browsed without performing a complicated operation. In addition, the number of clicks can be significantly reduced compared to searching for target information by clicking a hierarchical menu.

  As a result that users can easily browse the information they want to browse, even though the information is disclosed on the website, the response time of each user such as telephone and e-mail that occurred because the user could not reach it has been reduced can do.

  Furthermore, by including a page (a campaign page or the like) that the website side (client) wants to guide the user in the content ID corresponding to the segment name in the content correspondence storage unit 140, the user can be easily guided to the page. It is possible to easily create a website that is easy for the user to browse according to the client's intention.

  Further, unlike a recommendation for a conventional product, it is possible to present a recommended page or content without performing a high-hurdle operation for the user, such as product selection or purchase.

  Next, an access history storage process of the information presentation system 10 including the web server 100 and the PC 200 configured as described above will be described. FIG. 12 is a flowchart showing an access history storage processing procedure performed by the information presentation system 10. This process is also performed before and after the information presentation process shown in FIG. 11 or when the information presentation process is not performed.

  The PC 200 transmits an access history request including the URL (step S1201). The access history request includes a user ID that identifies a user who is using the PC 200. The web server 100 receives the access history request transmitted from the PC 200 via the network 1 (step S1202). The web server 100 transmits a reception completion notification to the PC 200 (step S1203). The PC 200 receives the reception completion notification.

  Next, the access history generation unit 102 acquires a URL from the access history request. Based on the acquired URL, the access history generation unit 102 determines a content ID that meets the content URL condition in the content URL condition storage unit 110 (step S1204). For example, in the case shown in FIG. 2, when the URL included in the access history request is “http://www.abc.co.jp/relay/s01/page01.html”, the browsing URL of the access history information is Since “/relay/s01/page01.html” is under the directory name “/ relay / s01” of the content URL condition, the content ID corresponding to the directory name is determined to be “101”, and this access history The content ID corresponding to the request is “101”.

  The access history generation unit 102 generates access history information for the access history request based on the determined content ID and the received access history request (step S1205). More specifically, the access history generation unit 102 includes the user ID included in the access history request, the browsing URL acquired from the URL, the access date and time, and the access including the content ID determined using the content URL condition storage unit 110. Generate history information.

  The access history generation unit 102 stores the generated access history information in the access history storage unit 120 (step S1206).

  Note that the transmission of requests in the information presentation process and the access history storage process described above can be performed using a script program (in the case of a PC) based on JavaScript (registered trademark), PHP (Hypertext Preprocessor), JSP (JavaServer Pages), Perl ( In addition to being realized by a script program (in the case of a mobile phone) by CGI), it is possible to realize by various methods without being limited to these programming languages and techniques. Further, the information presentation process and the access history storage process may be processed in association with one request.

  Next, the related content ID update process using the access history information described above will be described. FIG. 13 is a flowchart showing a related content ID update processing procedure performed by the related content update unit 107 of the web server 100.

  The related content ID update unit 107 acquires access history information browsed for each user within a predetermined period from the access history storage unit 110 (step S1301). In addition to the predetermined period, the predetermined period identifies access of one session to the access history storage unit 110 (that is, a series of browsing operations from when a user starts browsing to a website until it ends). The access history information browsed in one session may be acquired instead of within a predetermined time.

  The related content ID update unit 107 calculates the probability of browsing the content ID of interest and other content IDs from the acquired access history information (step S1302). This probability is calculated by using a Bayesian theory as an example, or by a known method. If the probability of browsing the content ID of interest and other content IDs exceeds a predetermined value, the related content ID update unit 107 stores the combination of the content IDs in the content related storage unit 150 (step S1303). When calculating the probability, in addition to the case where the browsing order is not considered, the browsing order of the content ID browsed after the content ID of interest or the content ID browsed before the content ID of interest is considered. Then, the probability may be calculated, and the combination of content IDs may be stored in the content-related storage unit 150.

  In this way, the content ID calculated as having a high probability of being browsed from the access history information is stored in the content ID of the related content corresponding to each content ID of the content related storage unit 150 and displayed on the PC 200 as the recommended content. By doing so, it is possible to reflect the interest of many users on the web page in the recommended content. In addition, it is possible to recommend web pages and contents that are of high interest to the user without adding judgment or processing by a person on the website, and the usability of the website can be improved without manpower.

  For example, even if the information that the user wants to view changes due to the natural environment such as temperature and weather or external factors (such as introduced in a news program), the content ID of the related content is based on the access history information. Since it is added and changed, the web pages and contents to be recommended one after another are adjusted to the optimum ones, and the information requested by the user can be provided without increasing the human work load and without causing a time lag.

  The URL corresponding to the content ID stored as the link information in the link information storage unit 170 is not limited to the web page or content in the web server, but may be a web page or content of another web server. By recommending web pages and contents of a plurality of web servers having the same mechanism as described above, an information presentation system including a plurality of web servers can be constructed.

  As another example, the link information of the web page and the content to be added to the recommended page data is only the link information corresponding to the content ID acquired from the content correspondence storage unit 140 or the related content acquired from the content related storage unit 150. Only link information corresponding to the content ID may be used.

  As another embodiment, instead of or in addition to the process of adding recommended content to page data based on the URL included in the recommendation request, the segment name included in the recommendation request (for example, in the case of a PC) Send JavaScript (registered trademark), PHP (Hypertext Preprocessor), JSP (JavaServer Pages), Perl (CGI) as an example, set the value in the form of seg = *** Also good. In this case, the web server 100 does not determine the segment name from the URL included in the recommendation request, and uses the segment name transmitted in the recommendation request, and the content ID corresponding to the segment name is stored in the content correspondence storage unit. 140. Furthermore, the web server 100 acquires link information corresponding to the acquired content ID from the link information storage unit 170, generates recommended page data describing the acquired link information, and transmits the recommended page data to the PC 200. In addition, the case where the segment name is transmitted in the recommendation request includes the case where the segment name is transmitted in association with the recommendation request.

  As another example, the content ID may be transmitted in the recommendation request instead of, or in addition to, the process of setting the segment name. For example, the value is set in the form of contents_id = ***. In this case, the web server 100 acquires the content ID without determining the segment name from the URL included in the recommendation request. Furthermore, the web server 100 acquires link information corresponding to the acquired content ID from the link information storage unit 170, generates recommended page data describing the acquired link information, and transmits the recommended page data to the PC 200. In addition, when transmitting content ID included in a recommendation request, the case where content ID is transmitted in association with a recommendation request is also included.

  As another embodiment, the recommended content ID acquisition unit 104 is identical to the content ID stored in the access history information of the currently accessed user (hereinafter referred to as the current user) from the access history storage unit 120. If a content ID that is not accessed by the current user is stored in the access history information of another user in which the content ID is recorded (a user different from the current user), link information corresponding to the content ID is linked Recommended page data acquired from the information storage unit 170 and describing the acquired link information may be generated and transmitted to the PC 200.

  Further, in the above case, the content ID of the related content corresponding to the content ID browsed only by other users is acquired from the content related storage unit 150, and the link information corresponding to the acquired content ID is acquired from the link information storage unit 170. The recommended page data describing the acquired link information may be generated and transmitted to the PC 200.

  As another embodiment, a past web page browsed by the current user may be acquired from the access history storage unit 110, and a web page browsed in the past or content link information may be described as recommended content in the recommended page data. Good. As a result, web pages and contents accessed in the past can be displayed, and bookmark-like usage is possible. The display area for displaying these web pages and contents may be a recommended content display area or a different area from the recommended content display area.

  Note that the present invention is not limited to the above-described embodiments as they are, and can be embodied by modifying the components without departing from the scope of the invention in the implementation stage. In addition, a plurality of constituent elements disclosed in the above-described embodiments may be appropriately combined, and some constituent elements may be deleted from the constituent elements shown in the above-described embodiments.

  Next, the hardware configuration of the web server 100 of this embodiment will be described. The web server 100 includes a control device such as a CPU (Central Processing Unit), a storage device such as a ROM (Read Only Memory) and a RAM (Random Access Memory), an HDD (Hard Disk Drive), and a CD (Compact Disk) drive device. External storage device such as display, display device such as display, input device such as keyboard and mouse, communication interface for communicating with other devices, and a bus connecting them, hardware using a normal computer Hardware configuration.

  In the present embodiment, the web server 100 including the above-described units operates as an information presentation device. Moreover, the web server 100 mentioned above performs the information presentation method.

  Further, the CPU in the web server 100 reads the information presentation program from the ROM and executes it, thereby implementing the above-described embodiments by operating various devices. The information presentation program executed by the web server 100 includes the above-described units (transmission / reception unit, access information generation unit, segment name determination unit, recommended content ID acquisition unit, related content ID acquisition unit, page data generation unit, and related content ID update. As the actual hardware, the CPU reads the information presentation program from the ROM and executes it to load the above-described units onto the main storage device. A generation unit 102, a segment name determination unit 103, a recommended content ID acquisition unit 104, a related content ID acquisition unit 105, a page data generation unit 106, and a related content ID update unit 107 are generated on the main storage device. .

  The content URL condition storage unit 110, the access history storage unit 120, the segment URL condition storage unit 130, the content correspondence storage unit 140, the content related storage unit 150, the segment name related storage unit 160, and the link information storage In addition to being configured on the main storage device, the unit 170 can be configured by any commonly used storage medium such as an HDD, an optical disk, or a memory card.

  The information presentation program is a file in an installable or executable format and is recorded on a computer-readable recording medium such as a CD-ROM, a flexible disk (FD), a CD-R, or a DVD (Digital Versatile Disk). May be provided.

  Further, the information presentation program may be stored on a computer connected to a network such as the Internet and provided by being downloaded via the network. Further, the information presentation program may be provided or distributed via a network such as the Internet.

DESCRIPTION OF SYMBOLS 1 Network 10 Information presentation system 100 Web server 101 Transmission / reception part 102 Access information generation part 103 Segment name determination part 104 Recommended content ID acquisition part 105 Related content ID acquisition part 106 Page data generation part 107 Related content ID update part 110 Content URL condition storage Unit 120 access history storage unit 130 segment URL condition storage unit 140 content correspondence storage unit 150 content related storage unit 160 segment name related storage unit 170 link information storage unit 200 personal computer

Claims (11)

In an information presentation device connected to an information processing device via a network,
A URL condition comprising a part of a URL (Uniform Resource Locator) indicating the location of a file stored in the information presentation device and a segment name for identifying a segment indicating a predetermined unit of a web page and content are stored in association with each other. Segment condition storage means for
Content correspondence storage means for storing the segment name in association with content identification information for identifying recommended content comprising a web page or content;
Link information storage means for storing the content identification information in association with the link information that is the storage location of the recommended content;
Receiving means for receiving a request for page data indicating the previous SL URL from the information processing apparatus,
Segment name determination that determines the URL condition that matches the URL included in the request received by the receiving unit, and acquires the segment name associated with the determined URL condition from the segment condition storage unit Means,
A recommended content acquisition means for acquiring the content identification information kicked with corresponding to the segment name which is determined by the segment name determining means from the content corresponding storage means,
The link information corresponding to the content identification information acquired by the recommended content acquisition unit is acquired from the link information storage unit, and recommended page data describing the acquired link information in page data indicated by the URL is generated. Page data generation means;
Transmitting means for transmitting the recommended page data generated by the page data generating means to the information processing apparatus;
An information presentation device comprising: Content-related storage means for storing content identification information of the recommended content in association with content identification information for identifying related content that is a web page or content recommended in relation to the recommended content;
Additionally and a related content acquisition means for acquiring content identification information of the related content kicked with corresponding to the content identification information of the recommended content from the content-related storage means,
The page data generation means further acquires the link information corresponding to the content identification information of the related content acquired by the related content acquisition means from the link information storage means, and describes the recommended link information. The information presentation apparatus according to claim 1, wherein page information is generated. Access history storage means for storing access history information in which user identification information for identifying a user is associated with content identification information corresponding to a web page or content browsed by the user;
The probability that different content identification information is browsed is calculated from the access history information for each user stored in the access history storage means, and when the calculated probability exceeds a predetermined value, the content related storage means The information presentation apparatus according to claim 2, further comprising related content update means for updating content identification information of the stored related content. Access history storage means for storing access history information in which user identification information for identifying a user is associated with content identification information corresponding to a web page or content browsed by the user;
Of the access history information of the user different from the predetermined user in the access history information recorded with the same content identification information as the content identification information stored in the access history information of the predetermined user, the predetermined user does not view A recommended content search means for searching for content identification information;
The page data generation means further acquires the link information corresponding to the content identification information searched by the recommended content search means from the link information storage means, and the recommended page data describing the acquired link information. The information presentation apparatus according to claim 1, wherein the information presentation apparatus generates the information. Browsing content acquisition means for acquiring content identification information browsed by the predetermined user from the access history information stored in the access history information storage means;
The page data generation means further acquires the link information corresponding to the content identification information acquired by the browsing content acquisition means from the link information storage means, and the recommended page data describing the acquired link information. The information presentation apparatus according to claim 4, wherein the information presentation apparatus generates the information. In an information presentation device connected to an information processing device via a network,
A URL condition comprising a part of a URL (Uniform Resource Locator) indicating the location of a file stored in the information presentation device and a segment name for identifying a segment indicating a predetermined unit of a web page and content are stored in association with each other. Segment condition storage means for
Content correspondence storage means for storing the segment name in association with content identification information for identifying recommended content comprising a web page or content;
Link information storage means for storing the content identification information in association with the link information that is the storage location of the recommended content;
Including the segment name, a receiving means for receiving a request for page data indicated by the URL from the information processing apparatus,
A recommended content obtaining means for obtaining received, the content identification information kicked with corresponding to the segment name included in the request from the content correspondence storage means by the receiving means,
The link information corresponding to the content identification information acquired by the recommended content acquisition unit is acquired from the link information storage unit, and recommended page data describing the acquired link information in page data indicated by the URL is generated. Page data generation means;
Transmitting means for transmitting the recommended page data generated by the page data generating means to the information processing apparatus;
An information presentation device comprising: The receiving means receives the request including the content identification information instead of the segment name,
The page data generation means acquires the link information corresponding to the content identification information received by the reception means from the link information storage means, and generates the recommended page data describing the acquired link information. The information presentation apparatus according to claim 6, wherein: Connected to an information processing apparatus via a network, a URL condition consisting of a part of the URL indicating the location of a file stored in the information presentation device (Uniform Resource Locator), shows a predetermined group of web pages and content Segment condition storage means for storing a segment name for identifying a segment in association with each other; content correspondence storage means for storing the segment name in association with content identification information for identifying recommended content comprising a web page or content; An information presentation method executed by an information presentation device comprising: link information storage means for storing the content identification information and link information that is a storage location of the recommended content in association with each other;
Receiving means, a receiving step of receiving a request for page data indicating the previous SL URL from the information processing apparatus,
A segment name determination unit determines the URL condition to which the URL included in the request received by the reception step is matched, and the segment name associated with the determined URL condition is the segment condition storage unit The segment name determination step acquired from
Recommended content acquisition means includes recommended content obtaining step of obtaining the content identification information kicked with corresponding to the segment name which is determined by the segment name determining step from the content corresponding storage means,
A page data generation unit acquires the link information corresponding to the content identification information acquired in the recommended content acquisition step from the link information storage unit, and describes the acquired link information in page data indicated by the URL. A page data generation step for generating recommended page data;
A transmitting step for transmitting the recommended page data generated by the page data generating step to the information processing apparatus;
The information presentation method characterized by including. Connected to an information processing apparatus via a network, a URL condition consisting of a part of the URL indicating the location of a file stored in the information presentation device (Uniform Resource Locator), shows a predetermined group of web pages and content Segment condition storage means for storing a segment name for identifying a segment in association with each other; content correspondence storage means for storing the segment name in association with content identification information for identifying recommended content comprising a web page or content; An information presentation method executed by an information presentation device comprising: link information storage means for storing the content identification information and link information that is a storage location of the recommended content in association with each other;
Receiving means, including the segment name, a receiving step of receiving a request for page data indicated by the URL from the information processing apparatus,
Recommended content acquisition means, the received by the receiving step, the recommended content obtaining step of the content identification information kicked with corresponding to the segment name included in the request to acquire from the content corresponding storage means,
A page data generation unit acquires the link information corresponding to the content identification information acquired in the recommended content acquisition step from the link information storage unit, and describes the acquired link information in page data indicated by the URL. A page data generation step for generating recommended page data;
A transmitting step for transmitting the recommended page data generated by the page data generating step to the information processing apparatus;
The information presentation method characterized by including. Connected to an information processing apparatus via a network, a URL condition consisting of a part of the URL indicating the location of a file stored in the information presentation device (Uniform Resource Locator), shows a predetermined group of web pages and content Segment condition storage means for storing a segment name for identifying a segment in association with each other; content correspondence storage means for storing the segment name in association with content identification information for identifying recommended content comprising a web page or content; A computer comprising: link information storage means for storing the content identification information and link information that is a storage location of the recommended content in association with each other;
A receiving step of receiving a request for page data indicating the previous SL URL from the information processing apparatus,
Segment name determination for determining the URL condition to which the URL included in the request received by the receiving step matches, and acquiring the segment name associated with the determined URL condition from the segment condition storage means Steps,
A recommended content obtaining step of obtaining the content identification information kicked with corresponding to the segment name which is determined by the segment name determining step from the content corresponding storage means,
The link information corresponding to the content identification information acquired by the recommended content acquisition step is acquired from the link information storage means, and recommended page data describing the acquired link information in page data indicated by the URL is generated. A page data generation step;
A transmission step of transmitting the recommended page data generated by the page data generation step to the information processing device;
An information presentation program characterized in that the program is executed. Connected to an information processing apparatus via a network, a URL condition consisting of a part of the URL indicating the location of a file stored in the information presentation device (Uniform Resource Locator), shows a predetermined group of web pages and content Segment condition storage means for storing a segment name for identifying a segment in association with each other; content correspondence storage means for storing the segment name in association with content identification information for identifying recommended content comprising a web page or content; A computer comprising: link information storage means for storing the content identification information and link information that is a storage location of the recommended content in association with each other;
Including the segment name, a receiving step of receiving a request for page data indicated by the URL from the information processing apparatus,
The received by the reception step, a recommended content obtaining step of the content identification information kicked with corresponding to the segment name included in the request to acquire from the content corresponding storage means,
The link information corresponding to the content identification information acquired by the recommended content acquisition step is acquired from the link information storage means, and recommended page data describing the acquired link information in page data indicated by the URL is generated. A page data generation step;
A transmission step of transmitting the recommended page data generated by the page data generation step to the information processing device;
An information presentation program characterized in that the program is executed.

Images