JP4028171B2 - Split point service system - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention relates to a point service system that gives points according to the amount of goods purchased by a consumer, and more particularly to a system that divides and accumulates points into a plurality of categories and exchanges the services for each category.
[0002]
[Prior art]
At present, point services are one of the things that every company and store is actively adopting and introducing in order to acquire new customers and retain customers.
[0003]
Many point services allow you to obtain (acquire) points according to the amount of money you purchase by purchasing goods or services. You can receive services such as exchanges.
[0004]
If you purchase the same product or pay the same amount, it is better to use a point service that you can get even a little, and it seems that point service introduction stores are steadily improving performance . The number of companies, shopping streets, and stores that introduce point services is expected to increase in the future.
[0005]
[Problems to be solved by the invention]
However, it is considered that problems have occurred at the time of introduction of these point services. This seems to be due to the fact that the point service was considered from the consumer's standpoint before the introduction of the point service and was not fully recognized.
[0006]
When considering the introduction of point services, it is recognized that most of them are introduced because sales are sluggish. In such cases, the idea of the introduction side is given priority, and the idea of the consumer side The request seems to be drowned out when the introductory idea is justified.
[0007]
For example, in shopping streets, etc., the introduction is considered by the shop association and most of them are created through the advice of the system company to be introduced, but it seems that there are few things seen from the standpoint of consumers.
[0008]
Here is a summary of the point service impressions and requests from the consumer perspective: a can be used anytime, b can be used anywhere, c can be used for anything, d can be obtained a lot, e procedures are simple, f can be stored and returned quickly , G become a topic with everyone, h is not cumbersome.
[0009]
However, it is difficult to satisfy all of these, and d to h can be realized because they are on the introduction side, but a to c are unspecified and cannot be solved by some problems. And is virtually impossible.
[0010]
On the other hand, the impression of point service from the introduction side company or store is summarized as follows: a new customer development, b repeat customer acquisition and containment, c differentiation from competitor stores, d customer information strategic utilization, e An easy-to-understand system, support after the introduction of f, g considered to be investment in the long run.
[0011]
From the point of view of the introduction, it seems that it is possible and feasible to introduce point services that satisfy all of the above items. However, if these industries introduce these services in the future, they will all be similar. It is possible to become a service. As a result, it is considered that the consumer's impressions and requests that should be regarded as the most important are ignored. In particular, the above-mentioned “troublesome things” are things that should never be held by consumers, and this may lead to the point card being discarded, which may be counterproductive.
[0012]
In addition, point services have been introduced in various types of business, and many of them are in-store type stores. Since attracting customers are highly likely to receive a large number of unspecified consumers, it seems that point services are being actively introduced in order to connect new customers who visit the store to repeat customers.
[0013]
Advantages of introducing point service for attracting customers are that point members will increase while staying at store a, b will be able to attract a large number of unspecified customers, and there will be many opportunities to acquire new point members, c Can confirm the demand and reaction of point service, can promote point service in the d store, can talk, etc., can easily promote membership, and can use e customer information to distribute customers. , F You can appeal to differentiation from competing stores by attracting customers to your store, g Differentiate by direct mail, product samples, etc. The point service can be differentiated in the store, and points can be displayed in the i store. That can receive services from Nyumoto (skill) it may be mentioned.
[0014]
Cards used in such point services are rewritable and rewriteable cards, and every store seems to be differentiating by printing their own designs on rewriteable cards.
[0015]
However, as for the customer-collection type stores, in addition to the above-mentioned problems of the point service in general, there are many a-implemented stores, where you do not know what you are doing, forget or overlook, b. It's hard to save, c When you notice it, the expiration date is approaching, it is impossible to save, so it gives up, d It is a similar card and service, so it is troublesome to join, e estores that offer other good benefits appear one after another Therefore, there is a problem that it does not fix.
[0016]
When viewed from a different perspective, a customer-collected store is a waiting service, and has the feature that it has to wait for consumers to come to the store, and nothing if it does not come to the store. In addition, since point services are performed within a limited range, the discount rate and maintenance costs are expensive, and if you are not careful, your competitors will be deprived of your customers.
[0017]
Here, to summarize the problems of the conventional point service system, for consumers, a expiration date has been determined, all expired after the b expiration date, c member stores are limited and used The number of stores that can be used is small, d is irresistible, e is a single (or uniform) point addition, and the service is also single (or uniform) and tired of a single (or uniform). For example, there is almost no fun other than the person himself / herself, and there is almost no contact with the family through the g-point service.
[0018]
In addition, for the introducer, a number of point services compete and may collide with each other, and b there is a conflict, so it is difficult to stop the point service. The points that have already been collected by members will be reimbursed, cards will remain in stock when d is canceled, e is often done on a small scale, and running costs will pressure management. Is mentioned.
[0019]
For example, as an example of the current point service, a point service method as shown in FIG. 26 is often performed.
[0020]
In such a case, since the point service is divided into each company, it becomes registration for each company. Moreover, even if points are generated, they are reflected only on registered individuals. And various point cards are needed. In addition, since each store has its own point service, it is difficult to accumulate. In addition, each store often introduces its own point service, and in the situation where multiple similar point services are provided, it is difficult to understand the difference between each point service. When it is desired to use an available store, there is a problem that it is not easy to find a store that can use a desired point service.
[0021]
In addition, the value of service points largely depends on the content of services exchanged for points, but the services that customers consider attractive are relative and provide new services that satisfy all customers. It is very difficult to do so, so it is necessary to narrow down the target customer base to some extent.
[0022]
Therefore, when viewed as a point service as a whole, the point itself may be relatively less attractive, and it has been difficult to motivate consumers for a long period of time necessary to accumulate points.
[0023]
An object of the present invention is to provide a point service system that can provide a point service that is easy to use for a user and has sufficiently attractive value for both a user and a point service introducer.
[0024]
[Means for Solving the Problems]
Therefore, in the present invention, the points acquired by the user are divided based on a ratio desired by the user, the divided points are accumulated in a plurality of divisions, and the points accumulated for each division are exchanged with a predetermined service. I tried to do it.
[0025]
By doing this, it becomes possible to give points movement by dividing points, changing the division ratio, or generating a time lag at the divided points, which makes it comparable to conventional point services. It will be possible to prepare various events that should not be.
[0026]
Specifically, the point conversion means for the computer used in the point service system to convert the purchase amount of the product purchased by the user at the member store into the parent point based on a predetermined ratio in the conversion ratio table, and each user A point division unit that divides the parent point based on the division ratio of the point division ratio table set for each, and accumulates each divided point into each division specified in the point division ratio table .
[0027]
In this case, a point moving means for moving the points accumulated for each section to another section based on an instruction from the user is provided.
[0028]
By having the above configuration, the user can set the content of dividing points, and can arbitrarily move the accumulated points, so that game characteristics can be added to the process of accumulating points, User enjoyment can be increased.
[0029]
In addition, different types of services can be set for each category, and the user can accumulate points by selecting a category from which a desired service can be obtained. Value can be increased. Thereby, the charm of a point can be raised and a user can be attracted | sucked.
[0030]
In these cases, purchase activity information management means for storing the purchase activity information of the user input at the member store in the purchase activity information database is provided.
[0031]
Thereby, purchase activity information of the user can be collected.
[0032]
Further, in these cases, a member store information management means for transmitting member store information created based on a member store master file in which point service member stores are registered to a user who has accessed through the Internet is provided. .
[0033]
Thereby, the user can easily search for member stores that can use the point service.
[0034]
Further, in these cases, the member has a purchasing activity information providing means for permitting the member store to use the purchasing activity information database.
[0035]
As a result, the member store can easily obtain the purchase activity information of the customer, which can be used for sales promotion activities and the like.
[0036]
In this specification, a service means an object to be exchanged for a predetermined amount of points accumulated by a user. For example, tangible or intangible goods such as goods, services, and travel are applicable.
[0037]
Further, the point means a value that can be exchanged for a service based on a predetermined standard.
[0038]
The purchase amount is not limited to the amount of goods or the like actually purchased by the user, but also refers to an amount arbitrarily set for the user's action or the like to which points are given. For example, just by the user coming to the store, one point is given free of charge from the organizer (point service organizer). As a result, the organizer records the users who have visited the store on the point server (service server), so that the user can be grasped and used for subsequent follow-up.
[0039]
The purchase activity information means all information related to the purchase activity of the user, and includes the member store ID used, the district, the name of the purchased product, the date and time of visit, the payment method, the presence of a companion, and the like.
[0040]
The parent point is a point that is converted from the purchase amount and given to the user, and is a point to be divided.
[0041]
In the present specification, ID means identification information, and any ID can be used as long as it can identify individual members and member stores. For example, a combination of numbers, symbols, characters, etc., or a fingerprint is applicable.
[0042]
Further, the invention of the computer is also established as a method invention. The above invention can also be realized as a program for causing a computer to realize a predetermined function or a recording medium on which the program is recorded.
[0043]
Here, the recording medium includes, for example, a memory such as a RAM and a ROM in addition to a hard disk (HD), a DVD-RAM, a flexible disk (FD), and a CD-ROM. The computer includes, for example, a so-called microcomputer in which a so-called central processing unit such as a CPU or MPU performs predetermined processing by interpreting a program. Further, the program may be realized including a function for calling a function realized by a basic program such as an operating system.
[0044]
In this specification, the term “means” does not simply mean a physical means, but also includes a case where the functions of the means are realized by software. Further, the function of one means may be realized by two or more physical means, or the functions of two or more means may be realized by one physical means.
[0045]
DETAILED DESCRIPTION OF THE INVENTION
Embodiments of the present invention will be described below with reference to the drawings.
[0046]
FIG. 1 is a block diagram illustrating an outline of an embodiment of the present invention. As shown in FIG. 1, the embodiment of the present invention includes a point center 2 and a plurality of member stores 1.
[0047]
Next, the flow of the embodiment of the present invention will be described with reference to the drawings. Here, FIG. 2 is a schematic diagram for explaining the flow of the embodiment of the present invention.
[0048]
The user performs purchasing activities (product purchase, store visit, etc.) at the member store 1. For this purchase activity, the center 2 gives a predetermined point set in advance for the purchase activity of the user as a parent point.
[0049]
Next, the center 2 divides the given parent points at a predetermined ratio, and accumulates the divided points for each predetermined section (Pt1, Pt2, Pt3).
[0050]
When the accumulated points exceed the exchange condition value set for each category, the user receives the service (service 1, service 2, service 3) set for each category.
[0051]
Note that the user can also move the points accumulated for each section from one section to another.
[0052]
Next, the system configuration of the present embodiment will be described with reference to the drawings. Here, FIG. 3 is a block diagram showing a system configuration of the present embodiment. As shown in the figure, the system of the present embodiment includes a member store terminal 3 and a service server 4, and the member store terminal 3 and the service server 4 exchange data with each other via a wired or wireless network. It has a function to perform communication.
[0053]
The member store terminal 3 includes communication means, ID input means for inputting the user's ID, and purchase information input means for inputting the user's purchase price and purchase activity information.
[0054]
The ID input means is realized by a magnetic card device that reads a user ID recorded on a magnetic card, a bar code reader, an IC card reading device, an optical card reading device, a fingerprint recognition device, a keyboard, a touch panel, or the like.
[0055]
The purchase information input means is realized by a touch panel, a keyboard, a barcode reader, a POS (point of sales) terminal, or the like.
[0056]
Further, the purchase activity information such as the member store ID and the date may be automatically input based on the member store ID data held by the mobile terminal 3.
[0057]
Moreover, the member store terminal 3 is provided with an output means for outputting user point information. The output means is realized by a display device such as a CRT monitor or a liquid crystal display, a printer, a magnetic card device having a function of recording data on a magnetic card, an IC card recording device, an optical card recording device, or the like.
[0058]
The member store terminal 3 may be a dedicated device fixedly installed in a store or the like, or may be a portable mobile device.
[0059]
The portable device may be a PHS, a cellular phone, a PDA (Personal Digital Assistant), etc., in addition to a portable dedicated device.
[0060]
The member store terminal 3 may be owned by a point service member store, or may be a member-owned one.
[0061]
Next, the service server 4 will be described with reference to the drawings. Here, FIG. 4 is a diagram illustrating the configuration of the service server 4.
[0062]
The service server 4 is configured by an information processing apparatus such as a personal computer, a workstation, or a small general-purpose computer.
[0063]
The service server 4 includes a communication unit 6, an input / output unit 7, a control processing unit 8, and a storage unit 9. The storage unit 9 may be external to the service server 4 and connected via the input / output unit 7.
[0064]
The control processing means 8 is realized by a CPU, MPU, etc., and the storage means 9 is realized by a storage device such as a magnetic disk storage device.
[0065]
Next, the storage means 9 will be described with reference to the drawings. Here, FIG. 5 is a diagram illustrating a configuration example of the storage unit 9.
[0066]
As shown in the figure, the storage means 9 has a member database 11, a point database 12, a purchase activity information database 13, and a member store database 14.
[0067]
The member database 11 stores member information relating to members of the point service. The member-related information is, for example, an ID number for identifying a member, name, address, telephone number, gender, age, date of birth, occupation, and the like.
[0068]
The point database 12 stores a conversion ratio table for converting the purchase amount into parent points, a point division ratio table that is referred to when dividing the parent points, and a point master file for recording the divided points. .
[0069]
(Point division ratio setting)
Here, FIG. 6 is a diagram for explaining a division ratio setting method. Regarding the setting of the point division ratio, as shown in FIG. 6, the point service operator side presets the division ratio as a prescribed value by the point division ratio setting means of the control processing unit 8, and according to this set ratio The earned points of members may be divided (A in the figure).
[0070]
Also, an arbitrary division ratio is set for each member based on the request of the member, and the points are divided with reference to the point division ratio table set for each member for the earned points of each member. You may make it do (B in a figure).
[0071]
Furthermore, each member, the point service operator side, or a service provider may arbitrarily set the point division ratio (arbitrarily regarding timing, division ratio contents, etc.).
[0072]
Specifically, for example, when acquiring points, the member sets an arbitrary division ratio within the frame of the number of points acquired, and the acquired points are divided based on the set division ratio, and the next point acquisition is performed. Sometimes, the point division ratio may be set again (C in the figure).
[0073]
The purchase activity information database 13 stores purchase activity information related to member purchase activities. The member purchase activity information includes, for example, the member store ID used, the date and time of visit to the member store, the breakdown of purchased products, the amount of consumption, the payment method, and the like.
[0074]
The member store database 14 stores member store information related to point service member stores. The member store information includes, for example, an industry type, an ID for identifying the member store, a name, a residence, a telephone number, detailed information, a point grant record, a member's evaluation, and the like.
[0075]
(Operation of the embodiment)
Next, the operation of the present embodiment will be described with reference to the drawings. 7, FIG. 8 and FIG. 9 are diagrams showing examples of database structures.
[0076]
(Cumulative points)
First, when purchasing a product at the member store 1, the user presents a point card in which the user ID is recorded. The member store 1 reads the user's point card with the ID input means of the member store terminal 3. Then, the purchase amount of the user is input by the purchase information input means of the member store terminal 3.
[0077]
Here, even when the user does not purchase the product, a predetermined point is given to the store so that the member store 1 inputs the ID of the point card when visiting the store (or participating in a concert or the like). Then, more purchase activity information can be obtained, which is preferable.
[0078]
Next, the member store 1 transmits the user ID, the purchase amount, and the like to the center server 4 by the communication means of the member store terminal 3.
[0079]
The control processing unit 8 of the center server 4 has point conversion means, and the point conversion means refers to the conversion ratio table of the point database 12 as shown in FIG. 7 and converts the purchase amount into the parent point value. The member store terminal 3 may include a conversion ratio table and point conversion means, and the converted points may be transmitted to the center server 4.
[0080]
Next, the control processing unit 8 has point dividing means, which refers to the point division ratio table of the point database 12 using the member ID as a key value, and sets the parent point value to a predetermined category (Pt1, Proportionate to Pt2, Pt3).
[0081]
Then, based on the member ID, the point master file in the point database 12 is referred to, and the apportioned point value is recorded in addition to the accumulated points of each section.
[0082]
With the above configuration, points can be divided and accumulated, and various events can be provided for each divided section. Thus, by allowing the user to select a desired service through selection of a category for accumulating points, it is possible to give game characteristics to the accumulation of points and stimulate the customer's desire to acquire points.
[0083]
In addition, by dividing points, it is possible to provide services to each of the cumulative divisions, and it is possible to prepare various different services for each divided division. It is possible to provide a wide range of consumer groups.
[0084]
(Move point)
Further, the control processing unit 8 has point moving means, and the point moving means moves points accumulated for each section from one section to another based on a member's movement instruction.
[0085]
The instruction from the member may be transmitted from the member store terminal 3, or the member may directly access the center server 4 through the Internet and enter a movement instruction by inputting an ID and a password.
[0086]
Then, an information processing terminal may be installed in the member store 1 or an arbitrary place, and the member may move points using this terminal.
[0087]
This information processing terminal has an input function such as a member ID, a display unit such as a display device, a point movement instruction input unit, and a communication function with the center server 4.
[0088]
For example, the information processing terminal transmits the input member ID or the like to the center server 4, receives information on the accumulated points of the member from the center server 4, displays the information on the display, and inputs the point movement process An instruction is transmitted to the center server 4.
[0089]
By doing so, the member can arbitrarily move the accumulated points, so that the points can be accumulated without being restricted by the set division ratio and a desired service can be used.
[0090]
(Accumulation of purchasing activity information)
The control processing unit 8 has purchasing activity information management means. The purchasing activity information management means receives the member store ID and the purchasing activity information from the member store terminal 3, and stores the purchasing activity information as shown in FIG. 8 for each member. And stored in the purchase activity information database 13.
[0091]
As a result, it is possible to collect and accumulate information relating to customer purchasing activities, and to provide valuable marketing information.
[0092]
(Disclosure of member store information)
The member store database 14 stores member store master files as shown in FIG. The control processing means 8 has member store information management means, and the member store information management means uses member store master files to classify member store information (for example, member store list) classified by industry or / and district. HTML file) is created and stored.
[0093]
The member store information management means also has an Internet server function (eg, WWW server function) accessible via the Internet, authenticates the member based on the member ID (and password) entered by the member, and joins. Various functions including provision of store information are used.
[0094]
For example, a website dedicated to members is provided, and member store information is provided together with a map search function of member stores. Here, FIGS. 10 to 14 are diagrams showing a configuration example of the member store information screen.
[0095]
Specifically, as shown in FIG. 10, a nationwide map is displayed, a specific area is prompted to be selected from the national map, and a desired area is prompted to be selected from the selected area.
[0096]
As shown in FIG. 11, the desired area is selected (Funabashi City is selected in the figure), and by selecting “Point page column”, information on member stores included in the desired area (events such as store name and bargain sale) Information, etc.) (FIG. 12) to prompt the selection of a specific member store. When a specific member store is selected, the position of the member store is displayed on the area map.
[0097]
On the other hand, by selecting the “neighbor service column” after the desired area is selected, a list of neighbors as shown in FIG. 13 is displayed in the map information, and prompts the user to select a desired area.
[0098]
Here, when a specific area is selected (here, it is assumed that Yachiyo city is selected), information on member stores included in the desired area is displayed as shown in FIG.
[0099]
In addition, it is good also as a structure which displays the information of the member store contained in a desired area through selection of a "point page column" after selection of a specific area (Yachiyo city selection).
[0100]
When the member store is selected, the detailed information of the selected member store is displayed. The detailed information includes introduction of member stores by videos and the like, store websites, and the like.
[0101]
Currently, local information such as bargains and bargain information is only available through the leaflet of newspapers, and it can only be promoted to small-scale commercial areas limited by newspaper companies. If there is no such information, it is thought that no information is available, which may contribute to opportunity loss.
[0102]
By using this map search function, members can view information not only in the vicinity but also in the distance, so it is possible to announce bargain information and point double sale events from stores, shopping streets, and chain stores. it can.
[0103]
If the member receives the same product purchase or service, the member is more likely to go to double points, and the member who has a sense of purchase will be used. In particular, if it is in the vicinity, it leads to purchase motivation and directly to sales.
[0104]
In addition, since information can be notified in advance to members who have the opportunity to extend their feet far away, the possibility of acquiring sales can be increased. And the means of sales promotion using the Internet can be expanded.
[0105]
As a result, members can view and collect more information, so they can get better products and services along with points. In addition, it is possible to easily search for member stores that can use the point service.
[0106]
On the other hand, by disclosing information, member stores can conduct sales promotion activities to unspecified members who cannot be notified because the target area is limited by newspaper flyer advertisements, etc. Factors can be increased.
[0107]
Further, by configuring the member store information to include member store evaluations collected from users through e-mails and the like that can be used on the homepage, it is possible to promote competition among member stores or improve services.
[0108]
Furthermore, by managing user complaints and canceling defective member stores, it is possible to activate store competition and build a better store.
[0109]
On the other hand, franchisees are able to differentiate themselves from competitors because their stores are listed on various media (catalog, list of franchisees such as the Internet) that are decisive for users. .
[0110]
(Member store catalog)
As member store information, a booklet similar to a telephone book may be created exclusively for the point service and handed over to the member.
[0111]
This booklet lists the point service member stores and their services by region and industry. By using this booklet, the member can easily confirm the business category that can use the point service.
[0112]
This booklet is exclusive to point service merchants, and the number of publications is limited. Therefore, the booklet is smaller and easier to handle than phone books, and the service details of the merchants are clear and very easy to understand. .
[0113]
Such merchant catalogs not only differentiate merchants from competing stores, but also serve as a useful weapon to determine the difference in usage from competing stores. be able to.
[0114]
(Other embodiments)
In the above embodiment, the center server 4 has the point conversion means, the point division ratio setting means, the point division means, the point movement means, and the purchase activity information management means. However, the present invention is not limited to this. Absent.
[0115]
For example, the member store terminal 3 has a point conversion means and a point division means (and also has a point division ratio setting means), and the member store terminal 3 is used to convert points, divide the points, and accumulate the divided points. It is good also as composition which performs.
[0116]
Further, the member store terminal 3 may also have a point movement means and a purchase activity information management means, and the member store terminal 3 may be used to transfer points and store purchase activity information.
[0117]
As the storage means used for these processes, the member store terminal 3 may access the storage means 9 of the center server 4 and perform processing using the information in each database. May be downloaded to a storage device of the member store terminal 3 as appropriate, and processing may be performed using information in the storage device.
[0118]
In the latter case, it is preferable to update each database of the center server 4 using the process of the member store terminal 3 as a transaction.
[0119]
Furthermore, the recording medium possessed by the member may have a point master file, a point division ratio table, or a conversion ratio table.
[0120]
This recording medium can be realized by an IC incorporated in an IC card, an optical card, a storage device provided in a portable terminal, or the like.
[0121]
In this case, means such as a point conversion means, a point dividing means, a point moving means, etc. perform processing using a recording medium possessed by the member, and accumulate points on the recording medium.
[0122]
【Example】
A preferred first embodiment of the present invention will be described below with reference to the drawings. 15 is a diagram showing an outline of the first embodiment, FIG. 16 is a diagram showing a configuration of the first embodiment, and FIGS. 17, 18, 19 and 20 are diagrams showing the first embodiment. It is a figure which shows the database structural example of an Example.
[0123]
In the present embodiment, as shown in FIG. 15, the family is registered as a unit for each family and its members, and the parent points acquired by each member constituting the family are classified into individual point classifications. This is a point service system that distributes, divides and accumulates family points.
[0124]
The point service system sets different services for both individual points and family points.
[0125]
As shown in FIG. 16, the first embodiment includes a point center 2, a member store 1, a user 17, and a member store terminal 3.
[0126]
The point center 2 includes a center server 4, a member database 11, a point database 12, a purchase activity information database 13, and a member store database 14.
[0127]
As shown in FIG. 17, the member database 11 of the first embodiment includes a family master, an individual master, an attribute master, a cancellation reason master, a family number. Have a master.
[0128]
The family master has a family ID 21, an attribute 22, a last name 23, a postal code 24, an address (1) 25, an address (2) 26, a telephone number 27, a registration date 28, a cancellation date 29, The cancellation reason 30 is comprised.
[0129]
The personal master includes a personal ID 31, a family ID 21, an attribute 22, and a family number. 32, name 33, date of birth 34, age 35, sex 36, occupation 37, registration date 38, cancellation date 39, and cancellation reason 40.
[0130]
The attribute master codes the attribute of the subject of each record, and the cancellation reason master codes the reason for cancellation. The master encodes family components (eg, father, mother, child, etc.).
[0131]
With the above configuration, desired member information can be databased in units of individuals or families.
[0132]
As shown in FIG. 18, the point database 12 of the first embodiment includes a point division ratio master (point division ratio table), a ratio master, a monetary unit master (conversion ratio table), and a point ratio change master.
[0133]
The point division ratio master includes a personal ID 31, a setting date 41, a personal point ratio 42, a family point ratio 43, a ratio code 44, and a change date 45.
[0134]
The ratio master encodes the combination of point division ratios, and the monetary unit master defines the conversion ratio from the purchase amount to points.
[0135]
The point ratio change master has a product code, a product name, a change rate, etc., and the change rate changes the conversion rate of points converted by the master that is the basis of the monetary unit master etc. is there.
[0136]
In addition, as shown in FIG. 19, the point database 12 has a personal point master (point master file), a family point master (point master file), a parent point accumulation master, and a withdrawal master.
[0137]
The personal point master includes a personal ID 31, a family ID 21, an attribute 22, and a family number. 32, purchase date 51, purchase price 52, individual earned points 53, point subtotal 54, refund code 55, refund required point count 56, refund date 57, cumulative refund count 58, after refund Balance 59 and total accumulated points 60 obtained.
[0138]
The family point master includes a family ID 21, an attribute 22, and a family number. 32, purchase date 51, purchase price 52, family earning points 61, point subtotal 54, refund code 55, refund required point number 56, refund date 57, cumulative refund number 58, and after refund Balance 59 and total accumulated points 60 obtained.
[0139]
The parent point accumulation master includes an individual ID 31, a family ID 21, an attribute 22, and a family number. 32 and total accumulated parent points 62. Note that the withdrawal master codes the classification in which the withdrawal is performed.
[0140]
As shown in FIG. 20, the purchase activity information database 13 includes a purchase master. The purchase master has a personal ID 31, a family ID 21, an attribute 22, and a family number. 32, purchase date 51, purchase price 52, payment method 63, area code 64, store code 65, industry code 66, acquired parent points 67, ratio code 44, and personal point ratio 42. And a family point ratio 43.
[0141]
(Operation of the first embodiment)
Next, the first embodiment will be described with reference to the drawings. Here, FIG. 21 is a flowchart for explaining the operation of the first embodiment, and FIG. 22 is a configuration example of the output contents from the member store terminal 3.
[0142]
(Member registration)
The point center 2 accepts an application for membership from the user 17 via the member store 1 or directly. If you are a new application in a household, ask them to determine the point split ratio. The point center 2 issues an ID card to the customer who applied for and provides a list of member stores.
[0143]
Specifically, information on necessary items is registered in the member database 11 and the point database 12 provided in the point center 2 (step S101). Then, a catalog with a list of member stores is provided. Alternatively, the service server 4 discloses or provides member store list information from the Internet.
[0144]
(Cumulative points)
Members go to member stores and conduct purchasing activities. Or a member store goes to a member's home or a designated place, and provides goods (service).
[0145]
When a merchant visits a member's home or the like to provide a product (service) such as home delivery, for example, as a member store terminal 3, a mobile terminal that can be moved (eg, available from SII Data Service Co., Ltd.) Klepico terminal, which is a product, can be used.
[0146]
As an example using this terminal, a case will be described in which points are given when a member receives a medium for advertising from a delivery company.
[0147]
In this example, a member of a courier company that is a member store is a medium for advertising that is commissioned by an advertising client when delivering to a member as a business activity of the courier business (eg, a sample product sample) It is a method of distributing.
[0148]
In this way, the member can easily use the member store without spending the labor of searching for the member store, and can use the point service while staying at home without going to the member store. It becomes possible.
[0149]
Also, by entering the ID presented by the member at the time of delivery, a point acquisition history is obtained, and it is possible to confirm that the advertising media has been distributed to the member reliably using this history information. It becomes.
[0150]
The member store 1 reads the member's ID card using the member store terminal 3, transmits the purchase amount and the ID card information to the server 4, and confirms / registers information and issues points.
[0151]
Specifically, the member ID and the purchase amount (sales amount, etc.) are input (step S102), and the member database 11 is searched using the read member ID as a key value to confirm the identity. Then, the point conversion means searches the point database 12 and issues a parent point with reference to the monetary unit master for the purchase amount (step S103). Then, the number of points granted is updated in addition to the point record of the member store master.
[0152]
In this case, based on the input product code, the point ratio change master may be referred to and the parent point with the changed point conversion ratio may be issued.
[0153]
The issued parent points are distributed according to the point division ratio registered in the member's household.
[0154]
Specifically, the point dividing means refers to the point division ratio master using the member ID as a key value (S104), divides the parent point based on the set ratio (S105), and the individual point master and family points. Update the master.
[0155]
In this case, the point target period is confirmed, and if the target period has expired, the points are accumulated again after initializing the balance. Then, while confirming the number of points returned, the parent point accumulation master is updated (step S106).
[0156]
By doing in this way, whenever each member individual uses a point card, points can be divided and points can be given to the member himself and his / her family.
[0157]
Next, the control processing means 8 aggregates data relating to the member's points based on the updated personal point master, family point master, etc. (step S107), and creates information data relating to the points (step S108). The merchant terminal 3 sends the receipt to the member, as shown in FIG. 22, by the output means based on the received information on the points. For example, by printing personal points and family points on the receipt, particularly the family points are reflected in the places where the family's consuming activities are not perceived.
[0158]
Note that the information regarding points includes the current acquired points, accumulated points, accumulated use count, payout point value, the number of points necessary to reach the payout point, the number of payouts, and the like.
[0159]
(Exchange points)
When the member achieves the specified number of points, the member store that provided the service at that time pays the specified money to the point center 2 in exchange for the specified money.
[0160]
Specifically, for example, a service for personal points is a payment of 1,000 yen for 50 points.
[0161]
When the personal point exceeds 50, the service server 4 transmits information on the achievement of the specified point to the member store terminal 3 and causes the output unit of the member store terminal 3 to output the information.
[0162]
Based on this output information, the member determines whether or not to exchange with the service, and in the case of exchange, the information is transmitted from the member store terminal 3 to the service server 4.
[0163]
At this time, the withdrawal processing means of the service server 4 updates the refunded point deduction, the withdrawal date 57 of the personal point master, the number of withdrawals 59, and the balance 59, and outputs the balance from the output means of the member store terminal 3. . In addition, it is preferable to print “Congratulations. ○ It ’s cash for the second time” on the receipt of the output result so that members can enjoy a sense of accomplishment.
[0164]
The refund processing means calculates and stores a refund amount for each member store.
[0165]
The member store 1 receives a signature on the prescribed receipt form from the member, and this receipt is handled as a voucher between the member store 1 and the point center 2.
[0166]
When the point center 2 receives a voucher (receipt) from the member store, the point center 2 performs a refund process (for example, a transfer process).
[0167]
Specifically, the money converted to the member is refunded to the member store using a voucher raised from the member store.
[0168]
The refund processing may be performed by the refund processing means of the service server 4 based on the stored refund amount for each member store. In this case, the member may confirm the receipt of the refund by entering a point card or the like into the member store terminal 3.
[0169]
In addition, the member store pays the center the cost for the points given to the member based on the point record of the member store master in FIG.
[0170]
The cost paid by the member store is calculated by multiplying the total number of points given to the member by each member store by a predetermined multiplier (eg, 2 yen per point).
[0171]
Funds for providing services can also be used for member store registration fees, purchasing activity information usage fees, and the like.
[0172]
On the other hand, for example, the service for family points is set as a predetermined family trip with 500 points, and when a predetermined point is accumulated, a travel ticket is sent from the point center 2 to the member, for example. Alternatively, by pooling the earned points, the member travel catalog can be selected.
[0173]
With the above configuration, unlike most of the existing point services, which are individual units, it is possible to treat not only an individual but also a family as a unit.
[0174]
In addition, not only each individual but also someone else in the family can use it somewhere to save family points. As a result, the way of storage changes depending on the cooperation of the whole family or with or without the cooperation of the whole family. Encourage fun and active participation in individual and family units.
[0175]
In other words, you can have a feeling of excitement (expectation) where points increase with power other than yourself, and the situation changes constantly, so you can increase your willingness to participate like a game, You can spend while having fun.
[0176]
Moreover, since various events can be prepared, members can be prevented from getting bored. In addition, the validity period of points can be extended by giving a time difference to the validity period of points. In addition, it is possible to give merit to both individuals and families by making money / goods for individuals and traveling / events for families.
[0177]
Furthermore, according to the present invention, it is possible to promote consumption behavior in family units and contribute to the economic effects of society.
[0178]
(Use of points)
In the above, as an example of exchanging points, money / goods are used for individual units and travel / events are used for families, but the present invention is not limited to this.
[0179]
For example, a service that can be exchanged for points is posted on a member-dedicated homepage provided by the center server 4 and the member can access the homepage to exchange for a desired product or the like.
[0180]
Specifically, merchants such as member stores, members, etc. publish arbitrary articles, etc., and also post exchangeable points of the posted articles together.
[0181]
When an A member wishes to exchange an item posted by another B member, the corresponding points are subtracted from the accumulated points of the A member, and the accumulated points of the B member are increased accordingly.
[0182]
In addition, when the A member exchanges for an article posted by a member store or the like, the corresponding point is subtracted from the accumulated points of the A member, and a predetermined amount corresponding to the point is paid to the member store.
[0183]
Thereby, about the point exchange object, a member's selection range can be expanded and the use value of a point can be raised.
[0184]
Here, as an example of means for using points, a point net auction will be described with reference to the drawings.
[0185]
(background)
Until now, even if points are earned, they are likely to be accumulated at the specified points, and there is no means to effectively use them (fractional points that do not reach the specified points). There were many cases.
[0186]
However, by using this point auction, it is possible to make effective use of those that do not reach the specified points and do not have the right to return, and at the same time the product providers to the auction also recycle, etc. As a result, there will be a new means to acquire, and the way to achieve the specified point will be expanded. This makes it possible to build a market that did not exist before.
[0187]
Also, most existing auction sites are traded between unspecified majority people, and it seems that some kind of crime may occur. For example, it seems that money troubles, undelivered goods, etc. frequently occur. In addition, when a desired product is listed, existing products are often paid with a credit card or money, and even if the amount increases, it will not stop. For this reason, participants are obsessed with bidding even if they exceed the allowable range, and eventually have a situation where they cannot pay.
[0188]
(Overview)
Those who earn points through the point service have virtually no money, so there is an element that allows them to participate in a virtual sense, and there is a high probability that it will lead to activation.
[0189]
Specifically, the points earned by the point service are so-called extras and prizes, and can be recognized as an image of a “medal” at a game center.
[0190]
The game center has succeeded in diminishing its original value by exchanging money and medals and making it more motivated to participate in the game.
[0191]
In the present embodiment, this function is realized on the network by utilizing the characteristic of points.
[0192]
By using points, participants (members) can work without being overly aware of monetary value. As a result, trading of points and merchandise is actively performed, and the auction itself is activated.
[0193]
In addition, in the game center, the medals must be almost used up, but in this example, it can be pooled on the server, so it is possible to join easily and easily leave.
[0194]
In addition, when changing to points, an exchange rate is set in order to give a game and a sense of reality.
[0195]
Furthermore, as a means for determining the exchange rate, it is also possible to adopt a method in which members call each other and a transaction is made into a point rate (such as stock trading).
[0196]
(scenario)
Next, the scenario of the present embodiment will be described with reference to the drawings. Here, FIG. 27 is a diagram showing an image of a point net auction, and FIG. 28 is a diagram showing a configuration example of an auction venue screen.
[0197]
First, the online auction is conducted using the points earned by the point service or newly purchased points.
[0198]
Use this point when doing transactions on member-only auction sites.
[0199]
A person who newly purchases points is authorized to participate in the target site.
[0200]
Product providers can participate for various purposes such as recycling, sales promotion, marketing, and points.
[0201]
Any merchandise provider may be a member, and an image of the merchandise is sent to the operation headquarters server as exhibition data, which is displayed on an auction site for transaction.
[0202]
Specifically, as shown in FIG. 27, the member A who is a product provider transmits predetermined input items (member ID, password, product image data, desired points) to the operation headquarters server.
[0203]
Here, the “desired point” is an auction start point desired by the exhibitor, and is a point that at least this is desired (want to be acquired).
[0204]
If this desired point is not accepted from the participant, no transaction occurs and the seller must decide whether to lower the desired point or stop the listing.
[0205]
For example, the listing is made for 3 days, and if no transaction occurs during that time, an email is sent to the exhibitor to decide to change or cancel. If there is no reply within 24 hours, it will be automatically canceled and deleted.
[0206]
Auction participants can participate in the auction within the number of points they hold.
[0207]
Specifically, as shown in FIG. 27, the upper limit is the point 180 held by the member B and the point 250 held by the member C.
[0208]
Since transactions can only be made within the points held by individual members, reckless calls can be prevented. For this reason, since a credit etc. are not utilized, it can trade by sound management.
[0209]
Member B and member C input predetermined input items (member ID, password, spell) in order to enter the venue.
[0210]
Each auction site (venue) is divided into fields and is subdivided. When the subdivided items are selected (for example, in the order of general site, life, and household goods), a screen serving as an auction site as shown in FIG. 28 is displayed.
[0211]
Information such as product images are arranged in the venue, and the member can click on the image or information of the product he / she likes to display the details of the product on a separate screen for confirmation. Then, by clicking the image displayed on the screen, the bid data of each participant is displayed in the personal data at the bottom of the screen.
[0212]
In the screen, XX represents the presence of information, the remaining date represents the remaining product valid time, the current right holder represents the participant who presented the highest bid point for each product, and the current point is Represents the highest bid point for each product.
[0213]
The management headquarters server performs a successful bid process on the bid with the highest number of points when the product valid time ends, and moves the successful bid point to the member A.
[0214]
On the other hand, the operation headquarters may set a point exchange rate and issue points to the point purchaser along this rate. As a result, the game sensation is brought to the fore, the fun and playfulness are called, and the participation consciousness can be raised.
[0215]
The exchange rate setting may vary depending on various factors such as the situation in the site.
[0216]
This exchange (between points and money) is only exchanged (purchased) from money to points and cannot be exchanged from points to money (similar to medals at game centers).
[0217]
When listing, registration fees, success fees, operating costs, etc. are incurred, all of which are processed with points.
[0218]
Specifically, when exhibiting a product, the exhibitor must pay a registration fee and an operation fee as a registration fee to the operation headquarters. In addition, when the transaction is completed, a success fee must be paid to the operation headquarters as a success fee. These payments are all processed in points.
[0219]
There are a plurality of types of auction sites. For example, there are a VIP site, a site classified by business category, a general site, a mania site, etc., and each site is further subdivided. Each member can go to a favorite site, but the sites that can be accessed are restricted by the type code at the time of member registration.
[0220]
The member may be an auction-only member. In that case, after applying for membership and confirming payment of a predetermined amount, a member-specific ID / password is issued.
[0221]
In addition, the secret (or spell) set by the member himself / herself is decided, and after confirmation, it is sent to the headquarters for decision.
[0222]
This secret (or spell) will be used when entering the member-only auction site. The auction site that is generally visited is only a new admission application and description of the site. However, when participating in an auction, you must enter the password (spell) set at the time of admission along with the ID and password to enter the auction site. Do not.
[0223]
In addition, you will be asked to decide on your nickname that you will use when traveling around the auction site when you join, and you will be able to participate in the auction using this nickname.
[0224]
By entering the venue with a spell and playing with a nickname, your real name will be hidden and you will be able to bring out the realism of the game.
[0225]
(Exchange processing)
The flow of the exchange process will be described with reference to the drawings. Here, FIG. 29 is a flowchart for explaining the flow of the point exchange process.
[0226]
The member uses the terminal to access the home page provided by the operation headquarters server, and inputs customer information (ID, password and spell) in order to purchase a predetermined number of points (S501).
[0227]
In response to this, the server compares the customer information with reference to the customer master and performs authentication (S502). Next, the server refers to the cash balance master, confirms the cash balance of the member (S503), and if the point exchange rate is set, refers to the point exchange master (S504) Exchange processing is performed (S505), and the individual point master of the purchaser is updated by adding the exchanged points (S506).
[0228]
In this example, the point exchange rate set in the point exchange master may be linked to the yen exchange rate situation.
[0229]
(Auction transaction processing)
Next, the flow of the auction transaction process will be described with reference to the drawings. Here, FIG. 30 is a flowchart for explaining the flow of the auction transaction process.
[0230]
The member uses the terminal to access the auction site provided by the operation headquarters server and inputs customer information (ID, password and spell) (S601).
[0231]
In response to this, the server refers to the customer master, compares the customer information, performs authentication, and permits entry to the auction hall (S602).
[0232]
When a member (product registrant) registers a product (at the time of exhibition), product information and desired points are input and registered in the product master of the server (S603).
[0233]
Next, the server deducts the registration points and management points from the individual points of the product registrant as registration costs and management costs, and performs registration / management point processing (S604).
[0234]
On the other hand, when the member (participant) participates in the auction (at the time of participation), the server limits the auction sites that the member can participate in based on the received customer information (type code) (S605).
[0235]
When a successful bid is made at any of the auction sites, the server confirms the point balance of the winning member (successful bidder), and the successful bidder receives the successful bidder from the successful bidder. It moves to (product registrant) and performs point processing at the time of a successful bid (S606).
[0236]
The information on the product won in the auction is recorded in the auction product acquisition master (S607), and the successful bid point is added to the individual point of the exhibitor (S608).
[0237]
Note that success reward points are subtracted from the individual points of the exhibitor.
[0238]
The server may manage the exhibition period using the time master (S609). For example, the listing is made for 3 days, and if no transaction occurs during that time, an email is sent to the exhibitor to decide to change or cancel. If there is no reply within 24 hours, it will be automatically canceled and deleted.
[0239]
The auction transaction history is recorded in the auction transaction history file (S610).
[0240]
(merit)
With such a point-net auction, points can be flowed by making a settlement with points.
[0241]
Also, by making a settlement with points, all management can be performed on the same server, which is efficient. Specifically, all member information of points is managed by the same server. For this reason, all member information is accumulated even in the event of a settlement operation such as point transactions between members, point delivery at the time of a successful bid for a product, or in the event of a trouble, so that it becomes possible to deal with them quickly. And since various histories remain on the server, all management is possible.
[0242]
In addition, by making it possible to confirm the payment of members, money and points can be exchanged. In order to bring out the game, the point exchange rate to be set is linked with the exchange, so that the member can freely change from cash to points.
[0243]
The exchange rate may be changed by multiplying a certain ratio in conjunction with the yen exchange rate. Thereby, if a participant confirms a yen market price etc., he will be able to grasp the exchange of a point, and it can be promoted so that interest may also be shown in a yen market price etc. in connection with it.
[0244]
In addition, since consumers can handle their points with a coin-like sensation acquired through games, etc., instead of the money they have saved, it leads to the activation of consumption and distribution.
[0245]
In addition, especially when the fractional point transaction, which could not be done so far, is actively performed, it causes a great factor in the distribution of goods and the like accompanying it. Specifically, when the transaction is activated by the auction, the delivery of the merchandise also increases in proportion thereto. The delivery may also be made using a courier service and paid in advance. In this case, this courier service provider is also a point member store, so that points are generated when paying.
[0246]
(Purchase information registration)
When purchase activity information and ID card information are transmitted from the member store terminal 3 to the service server 4, the purchase master of the purchase activity information database 13 is updated by the purchase activity information management means.
[0247]
Thus, according to the present invention, the amount of information to be obtained can be enriched. For example, since the management of family points and individual points is performed, in addition to the consumption trend of individual units, the purchase history of the entire family Based on this, it becomes possible to search and analyze the consumption trend of the family unit.
[0248]
In addition, since the personal point is based on the family structure, the father is 01 and the mother is 02 and “individual No.” is applied, so it is possible to search and analyze the consumption trends of fathers nationwide. In addition, by linking with the district code, it will be possible to search and analyze fathers' consumption trends, etc. that are limited to the region.
[0249]
Furthermore, when the user is a corporation, it is possible to perform information management for each corporation and department by setting family points as corporations and individual points as departments. Also, family points may be set as department units, and individual points may be set as department members.
[0250]
In this way, detailed raw data of family members and individuals can be handled through the point service, so that it is possible to construct a data warehouse and widen the range of data mining elements. In addition, new business or sales promotion activities can be created using these.
[0251]
(Use by member stores)
Further, at the time of member store registration, the member store ID and password are issued to each member store, and the member store 1 uses the purchase activity information database 13 by accessing the service server 4 using the member store ID and password. It can also be set as the structure to do.
[0252]
Specifically, the service server 4 has purchasing activity information providing means, and the purchasing activity information providing means permits the use of the purchasing activity information database 13 based on the member store ID and password. The member store 1 may search the database using the member store ID as a key value and use only the purchase activity information related to the member store, or may make all purchase activity information available.
[0253]
Thus, the member store 1 can use desired useful information simply by registering with the point service, and can create a database of its own sales information or manage its own information.
[0254]
In addition, the member store 1 can use information related to the customer's consumption activities from the server of the center, and can use it for its own sales activities.
[0255]
(One to One + α Marketing)
Next, the concept of one to one + α marketing will be described with reference to the drawings. FIG. 23 is a diagram for explaining the concept of one-to-one + α marketing.
[0256]
In current marketing, one-to-one marketing is the mainstream. In contrast, one-to-one + α marketing makes it possible to build a variety of information that could not be obtained by previous marketing methods as a data warehouse, and use this information for data mining. And new consumption analysis can be realized.
[0257]
Specifically, as shown in FIG. 23, a data warehouse including family information, regional information, purchasing information, corporate information, department information, and the like can be constructed. Various information can be extracted and processed.
[0258]
The raw data is data that has not been processed, and in the case of a purchase history, it means data such as purchase date / time, location, product number, and price.
[0259]
Thus, for example, the purchase history of the entire family, the purchase history of the individual family, the purchase history specifying the family (eg, only father, only the mother), the purchase history by region, the family-specific purchase history by region (eg, Tokyo) Mitaka City's father, Mitaka City's 40s mother, Tokyo's Mitaka City family).
[0260]
According to the present invention, since it is possible to realize the above-mentioned one-to-one + α marketing, information can be arbitrarily subdivided (individual, family, address, age, occupation, annual income, etc.) at the stage of member registration. In addition, by handling various raw data, information can be extracted and processed freely.
[0261]
Thereby, the range of data mining can be expanded, and the possibility of finding consumer behaviors that could not be found so far can be increased. These data can also expand the possibility of discovering new business opportunities and new perspectives for consumers.
[0262]
The service server 4 is configured to include a questionnaire information database and questionnaire information management means. For example, the questionnaire information management means provides various questionnaires to members via the Internet, and answers to these questionnaires are used as questionnaire information. By accumulating in the questionnaire information database, it is possible to construct a data warehouse including a wider range of information.
[0263]
(Second embodiment)
Next, as a second embodiment, an example in which a plurality of point divisions are provided and different time limits are set for each point division will be described with reference to the drawings. FIG. 24 is a diagram illustrating a configuration example of the point master file according to the second embodiment.
[0264]
As shown in FIG. 24, the point master file of the second embodiment is composed of three sections, Pt1, Pt2, and Pt3. Each section includes a personal ID 31, a point service start date 71, and a point service start date. It consists of a due date 72, a point service period 73, earned points 53, a subtotal 54 of points, a payout required number of points 56, and a balance 59 after payout.
[0265]
For example, the point service period is set to 1 year for Pt1, 2 years for Pt2, and 5 years for Pt3.
[0266]
In this embodiment, a period point master is provided. In the period point master, a member store ID 81, a specific period 82, and a multiplier 83 of points within the period are set.
[0267]
Specifically, a period such as a campaign period is set, and a multiplier such as doubling the acquired points is set during this period.
[0268]
(Operation of the second embodiment)
Next, the operation of the second embodiment will be described with reference to the drawings. Here, FIG. 25 is a flowchart for explaining the operation of the second embodiment. In the figure, the same steps as those in the first embodiment are denoted by the same reference numerals, and the description thereof is omitted.
[0269]
The point conversion unit or the point division unit refers to the period point master to determine whether or not the specific period falls, and if so, multiplies the set multiplier to increase or decrease the parent point.
[0270]
Then, the point division means refers to the point division ratio table using the member ID as a key value, and apportions the parent point value into predetermined divisions (Pt1, Pt2, Pt3) (steps S204 to S206).
[0271]
Then, when the one-year time limit expires at Pt1, the point dividing means transfers the points of the balance 59 to Pt2. Similarly, balance points that have expired at Pt2 are transferred to Pt3.
[0272]
Further, the point moving means moves the points accumulated for each section from one section to another section based on a user instruction.
[0273]
With such a configuration, it is possible to divide the points and generate a time lag in the service use effective period of the divided points. Thereby, by dividing into short term, medium term, and long term, it is possible to avoid the adverse effect that accumulated points disappear in a short period of time.
[0274]
In addition, the service content can be different for each of the short-term, medium-term, and long-term, and the more attractive the service can be set as the period becomes longer.
[0275]
By these, maintaining the customer's participation consciousness and continuing point consumption activities, long-term information collection and marketing activities become possible.
[0276]
【The invention's effect】
As described above, according to the present invention, as a first effect, it is possible to realize a point service system that is easy for a user to use, has game characteristics, and can add fun.
[0277]
Thereby, the user's motivation for the point acquisition is maintained for a long period of time, and long-term purchase activity information can be collected.
[0278]
As a second effect, by using member store information, a consumer can select a store to be used, and convenience can be improved. In addition, the member stores can differentiate themselves from other stores.
[0279]
Furthermore, as a third effect, the member store can realize new customer acquisition, acquisition of repeat customers, differentiation from competing stores, and strategic use of customer information with a low-cost system. By providing a point service system that is attractive to member stores, the number of registered member stores can be increased.
[0280]
As a result, it is possible to improve the convenience of users by acquiring member stores in all industries beyond the point service usage limits that have been implemented for each store, organization, and industry. . And all the participants can get profits from their respective positions, and the point service system can be established in a chain.
[0281]
The fourth effect is to provide users with point services that are easy to use and use anytime, anywhere, are highly eventable, have lots of benefits, and are easy and quick to save and return. Can do. It is possible to provide a point service that is rich in topicality and intriguing the user.
[0282]
As a fifth effect, by acquiring a large number of member stores, it is possible to create one commercial world with the point service as a core and create a new business opportunity.
[0283]
Further, as a sixth effect, even when a member of the family lives far away, it is possible to contribute to family points by using the point card, so that the connection between the families can be maintained.
[0284]
This makes it possible to deepen the “family connection” and “family communication” that are becoming sparse through point services, with the theme of “good old Japan” and “home”.
[0285]
And as the seventh effect, since it becomes easy to see the information of individuals and homes synchronously, it is possible to realize one-to-one + α marketing that goes on top of one-to-one marketing. Construction and data mining are possible.
[0286]
As a result, more detailed services and the like can be provided, and consumption trends and the like can be obtained in detail.
[Brief description of the drawings]
FIG. 1 is a block diagram illustrating an outline of an embodiment of the present invention.
FIG. 2 is a schematic diagram illustrating a flow of an embodiment of the present invention.
FIG. 3 is a block diagram showing a system configuration of the present embodiment.
FIG. 4 is a diagram illustrating a configuration of a service server 4;
FIG. 5 is a diagram illustrating a configuration example of a storage unit 9;
FIG. 6 is a diagram illustrating a division ratio setting method.
FIG. 7 is a diagram illustrating a configuration example of a database.
FIG. 8 is a diagram illustrating a configuration example of a database.
FIG. 9 is a diagram illustrating a configuration example of a database.
FIG. 10 is a diagram illustrating a configuration example of a member store information screen.
FIG. 11 is a diagram illustrating a configuration example of a member store information screen.
FIG. 12 is a diagram illustrating a configuration example of a member store information screen.
FIG. 13 is a diagram showing a configuration example of a member store information screen.
FIG. 14 is a diagram illustrating a configuration example of a member store information screen.
FIG. 15 is a diagram showing an outline of the first embodiment.
FIG. 16 is a diagram showing a configuration of a first example.
FIG. 17 is a diagram illustrating a database configuration example of the first embodiment.
FIG. 18 is a diagram showing a database configuration example of the first embodiment.
FIG. 19 is a diagram illustrating a database configuration example of the first embodiment.
FIG. 20 is a diagram showing a database configuration example of the first embodiment.
FIG. 21 is a flowchart for explaining the operation of the first embodiment;
FIG. 22 is a configuration example of output contents from the member store terminal 3;
FIG. 23 is a diagram for explaining the concept of one to one + α marketing.
FIG. 24 is a diagram illustrating a configuration example of a point master file according to the second embodiment.
FIG. 25 is a flowchart for explaining the operation of the second embodiment;
FIG. 26 is a diagram for explaining a conventional point service.
FIG. 27 is a diagram showing an image of a point net auction.
FIG. 28 is a diagram showing a configuration example of an auction venue screen.
FIG. 29 is a flowchart illustrating a flow of point exchange processing.
FIG. 30 is a flowchart illustrating the flow of an auction transaction process.
[Explanation of symbols]
1 member stores
2 point service center
3 Merchant terminal
4 service servers
6 Communication means
7 Input / output means
8 Control processing section
9 Memory means
11 Member database
12 point database
13 Purchasing activity information database
14 Merchant database

Claims (3)

A conversion ratio table that stores the amount of money per unit point;
A point division ratio table in which a member ID and a division ratio for each category are stored in association with each other;
A point database in which cumulative points and expiration dates for each category are stored in association with the member ID ;
With
The above expiry date varies from category to category.
Means for inputting the purchase amount of the member's purchasing activities and the member ID of the member;
Means for referring to the conversion ratio table and calculating a parent point value according to the input purchase price;
Means for dividing the calculated parent point value using the division ratio for each division stored in the point division ratio table in association with the input member ID, and calculating the point value for each division;
Means for adding the calculated point value for each category to the accumulated points for each category stored in the point database in association with the input member ID, and updating the accumulated points for each category;
Means for transferring the cumulative points of the category stored in association with the expired expiration date among the cumulative points stored in the point database to the cumulative points of the category stored in association with the expiration date that has not expired When,
A segmentation point service system characterized by comprising:     A computer program for causing a computer to operate as the divided point service system according to claim 1. A conversion ratio table that stores the amount of money per unit point;
  A point division ratio table in which a member ID and a division ratio for each category are stored in association with each other;
  A point database in which cumulative points and expiration dates for each category are stored in association with the member ID;
A method performed by a computer system comprising:
  The above expiry date varies from category to category.
  A step in which the computer system obtains a purchase amount for the purchase activity of the member and a member ID of the member;
  The computer system refers to the conversion ratio table and calculates a parent point value according to the acquired purchase amount;
  The computer system divides the calculated parent point value using the division ratio for each division stored in the point division ratio table in association with the acquired member ID, and calculates the point value for each division. And steps to
  The computer system updates the accumulated points for each category by adding the calculated point value for each category to the accumulated points for each category stored in the point database in association with the input member ID. Steps,
  Of the cumulative points stored in the point database, the computer system stores the cumulative points of the category stored in association with the expired expiration date of the category stored in association with the expiration date that has not expired. Step to transfer to accumulated points,
A segmentation point service method characterized by comprising:

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