JP2001344510A - System and method for providing information and recording medium with software for information providing recorded thereon - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an information providing system and an information providing method with which both a consumer side and a supplier side can obtain information that is valuable to themselves, many and various people are promoted to participate and new transactions are easily generated, and a recording medium on which software for information providing is recorded. SOLUTION: This information providing system 1 consists of an ID information management center 2, a marketing information management center 3, an information distribution management center 4, a settlement center 5, a transaction DB 6, a point DB 7, an analysis result DB 8, a customer DB 9, a merchandise DB 10, a media DB 11 and a management toll DB 12 which are connected through a network so that they can mutually transmit and receive information. The center 2 has a card managing part 20 and a member managing part 21. The center 3 has an analyzing part 30, a retrieving part 31 and an ID connection information generating part 32. The center 4 has an information by areas distributing part 40, an information by media distributing part 41 and a tool distributing part 42.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an information providing system, an information providing method, and a recording medium on which information providing software is provided for providing information for invoking a transaction to various parties using various media. .

[0002]

2. Description of the Related Art With the development of information and communication technology, forms of commerce have become diversified, and from the viewpoint of customers (consumers) who purchase goods and services, cash, credit cards, and electronic values that convert cash value into electronic information Various fee payment means such as a debit card and a prepaid card which can be paid by money and cash card have been developed and put into practical use. On the other hand, from the standpoint of a seller (supplier) who sells goods and services, traditional advertisements such as direct mail by television, newspapers, magazines, and paper, as well as personal computers and mobile communications connected to the Internet 2. Description of the Related Art A variety of advertisement media for acquiring customers, such as banner advertisements of websites made through devices, have been put to practical use.

[0003] In such a flow, since the tastes of customers are diversifying, the information required by these customers is also diversifying, and in addition to conventional general advertisements, individual customers want to know most. There is a need for a system that can provide information. On the other hand, it is desirable for the seller to have a system that can continuously acquire customers who can be surely purchased by providing such information.

[0004] In order to realize such a system, it is considered that management of excellent customers, information contents to be provided, a providing method, and the like are important. For example, there is a point card system for managing good customers. This means that points corresponding to the customer's usage fee are written on the point card, and the next time the customer uses the member store, the point card is presented, so that discounts and other benefits according to the points are obtained. Is what you can do.
In addition, information on new products and bargain sales is provided by mail, e-mail, or direct mail using FAX to customers who have made purchases based on past sales histories.

[0005]

However, since the above-mentioned point card system is usually used only for a specific chain store, a customer can use a plurality of types of card according to each chain store. It is inconvenient to have to carry In order to cope with this, a system that can purchase at a variety of stores using a multi-function card having many functions on a single card such as an IC card and perform a settlement procedure according to the multi-function card has been developed. By constructing and managing information such as points in the card in a unified manner, it is conceivable to improve customer convenience.

[0006] However, the information obtained by the seller in the above-described system is limited to the point information of the customer similarly to the conventional system. On the other hand, it can only send direct mail. In addition, since valuable information cannot be obtained, especially for persons in other industries, it is difficult to promote the participation of various stores in the system, and in the end, the advantage on the customer side is halved.

On the other hand, although the convenience of the customer is improved by using the multi-function card, the information content obtained by using the system is, as described above, only a direct mail or the like from an individual store. And there is little difference compared to conventional systems. Further, since neither the store side nor the customer side can obtain sufficient information, it is difficult to expect a dramatic increase in new transactions.

At present, a debit card service utilizing an existing cash card has been started. However, in consideration of security and the like, a cash card, a credit card, and a credit card will be added to an IC card in accordance with the future use of a credit card. It is desirable to have functions such as a card, a debit card, and electronic money. However, it is expected that it will be difficult to newly introduce such an IC card system in terms of introduction costs and the like, as compared with the circumstances where credit terminals have been installed free of charge. Therefore, from this point of view, it can be said that a system that can provide valuable information commensurate with the introduction cost and activate transactions, and promote participation of various types of traders and customers is desired.

The present invention has been proposed to solve the problems of the prior art as described above.
Both consumers, including customers, and suppliers, including sellers,
To provide an information providing system, an information providing method, and a recording medium on which information providing software that can obtain valuable information for oneself, facilitate participation of various and many people, and easily create a new transaction. It is in.

[0010]

In order to achieve the above object, an information providing system according to the first aspect of the present invention comprises:
A transaction storage means for storing a transaction history; a transaction arousal information storage means for storing transaction arousal information for arousing a new transaction;
An information search unit that searches for specific transaction arousal information based on the transaction history stored in the transaction storage unit; and an information distribution management unit that manages the distribution of the transaction arousal information retrieved by the information search unit. It is characterized by the following. According to a twelfth aspect of the present invention, there is provided an information providing method which captures the first aspect of the present invention from a method viewpoint, and stores a transaction history step and transaction activation information for inviting a new transaction. And, based on the transaction history,
The method includes a step of searching for specific transaction arousal information and a step of managing distribution of the searched transaction arousal information. According to the first and twelfth aspects of the invention as described above, it is possible to provide transaction prompting information for prompting a new transaction in accordance with the past transaction history. Information can be obtained quickly, the participation of various and large numbers of people can be promoted, and the possibility of creating new transactions increases.

According to a second aspect of the present invention, in the information providing system according to the first aspect, the transaction arousal information includes consumer information in which consumers involved in the transaction are classified based on the transaction history. It is characterized by having. Claim 1
According to a third aspect of the present invention, the invention described in the first aspect is grasped from the viewpoint of a method. In the information providing method according to the twelfth aspect, the transaction arousal information includes a consumer involved in the transaction, A feature is that consumer information classified based on the history is included. According to the second and thirteenth aspects of the invention as described above, consumer information classified according to the transaction history can be obtained. For example, a supplier who wants to transact can easily find and acquire a good customer. , Advertising and other marketing can be performed efficiently.

According to a third aspect of the present invention, in the information providing system according to the first or second aspect, the information providing system includes an analyzing means for analyzing a transaction tendency based on the transaction history. And an analysis result analyzed by the analysis means. According to a fourteenth aspect, the invention according to the third aspect is grasped from the viewpoint of a method. In the information providing method according to the twelfth aspect or the thirteenth aspect, the tendency of the transaction is determined based on the transaction history. The method further includes an analyzing step, wherein the transaction arousal information includes the analysis result. According to the above-described inventions of claims 3 and 14, information obtained by analyzing the tendency of the transaction can be obtained. For example, the supplier who desires the transaction can determine the market share of a specific product or the number of support customers. Knowing the age group, etc., you can execute an accurate sales strategy.

According to a fourth aspect of the present invention, in the information providing system according to any one of the first to third aspects, a card management for managing a card including at least one type of function of a credit card, electronic money, and a debit card. Means, settlement means for processing settlement of transactions made via the card, and member management means for permitting use of the transaction arousal information via the card. The invention according to claim 15 captures the invention according to claim 4 from the viewpoint of a method. In the information providing method according to any one of claims 12 to 14, a credit card, electronic money, and debit Managing a card including at least one function of the card; processing a settlement of a transaction performed through the card;
Permitting the use of the transaction arousal information via the card. According to the inventions described in claims 4 and 15 described above, the consumers involved in the transaction can settle the transaction using the card and can obtain the transaction prompting information, so that the convenience is improved.
The supplier involved in the transaction can collectively manage the consumer information via the card and can obtain the transaction stimulus information according to the information, so that there is a great advantage in participating.

According to a fifth aspect of the present invention, in the information providing system according to any one of the first to fourth aspects, a point storage storing point information obtained by scoring results of involvement as a consumer in a predetermined transaction. Means, wherein the transaction arousal information includes privilege information given to a specific consumer in accordance with the point information. The invention described in claim 16 is an invention in which the invention described in claim 5 is grasped from the viewpoint of a method. In the information providing method according to any one of claims 12 to 15, as a consumer in a predetermined transaction. The method includes a step of storing point information obtained by scoring the results of the involvement, wherein the marketing information includes privilege information given to a specific consumer according to the point information. According to the inventions of claims 5 and 16 as described above, the consumer can obtain information on the privilege according to the points together with other transaction stimulus information, so that the consumer is more motivated to purchase.
New transactions are more likely to occur.

[0015] According to a sixth aspect of the present invention, in the information providing system according to any one of the first to fifth aspects, the information distribution management means determines a distribution destination based on the contents of the transaction prompting information to be distributed. It is characterized by having a distribution unit for each area to be managed. The invention described in claim 17 is an invention in which the invention described in claim 6 is grasped from the viewpoint of a method.
17. The information providing method according to any one of 2 to 16, wherein the method includes a step of managing a distribution destination based on the content of the transaction prompting information to be distributed. According to the inventions of claims 6 and 17 described above, for example, when a sales strategy focused on a specific region or a specific age group is planned, the transaction arousal information is distributed only to such a specific person. And the mutual exchange of information can be managed when a specific company conducts an alliance plan, so that effective information utilization becomes possible.

According to a seventh aspect of the present invention, in the information providing system according to any one of the first to sixth aspects, the information distribution management means distributes a medium to be distributed based on the contents of the transaction prompting information to be distributed. And a distribution unit for each medium for managing The invention according to claim 18 is an invention in which the invention according to claim 7 is grasped from the viewpoint of a method. In the information providing method according to any one of claims 12 to 17, the content of the transaction prompting information to be distributed is described. And managing the media to be distributed based on According to the above-described inventions of claims 7 and 18, it is possible to select and distribute an optimum medium and provide a management service according to the medium according to the contents of the transaction prompting information. Thus, information can be provided in a form that is easy for traders to use.

According to an eighth aspect of the present invention, in the information providing system according to any one of the first to seventh aspects, a person who may be involved as a supplier in the transaction stores a tool for managing the transaction arousal information. Characterized by having a tool storage means. The invention according to claim 19 is obtained by capturing the invention according to claim 8 from the viewpoint of a method.
20. The information providing method according to any one of 2 to 18, wherein a person who may be involved as a supplier in the transaction stores a tool for managing the transaction arousal information. Claims 8 and 1 as described above.
According to the invention described in Item 9, since the supplier of the transaction can be provided with a tool for managing the transaction arousal information, for example,
Web pages and pamphlet designs that effectively appeal to consumers can be easily created.

According to a ninth aspect of the present invention, in the information providing system according to any one of the first to eighth aspects, as the transaction arousing information, information relating to a campaign or a privilege according to an individual consumer's orientation is provided. It is characterized by including. According to a twentieth aspect of the present invention, the invention according to the ninth aspect is grasped from the viewpoint of a method. In the information providing method according to any one of the twelfth to nineteenth aspects, each of the transaction arousal information includes The information includes information on a campaign or a privilege according to the consumer's orientation.
In the above-described inventions of claims 9 and 20,
The supplier in the transaction can easily provide the most suitable campaigns and benefits to the individual consumers, thereby obtaining excellent customer acquisition effects.

According to a tenth aspect of the present invention, in the information providing system according to any one of the first to ninth aspects, the information distribution management means includes a terminal device that can be used by transaction participants in a plurality of industries. It is characterized by being connected, and including information on a campaign or a privilege performed by a plurality of the transaction participants in association with each other as the transaction arousal information. The invention according to claim 21 is the invention according to any one of claims 12 to 20
In the information providing method described in the section, the transaction arousing information includes information on a campaign or a privilege performed by trading participants of a plurality of industries in association. According to the above-described inventions of claims 10 and 21, for example, by cooperating between different industries, it is possible to provide campaigns and benefits that can broadly and strongly exert customer attraction.

According to an eleventh aspect of the present invention, there is provided an information providing system, comprising: card management means for managing a card including at least one function of a credit card, electronic money, and a debit card; A settlement unit that processes settlement, a transaction storage unit that stores a history of transactions performed through the card, a transaction arousal information storage unit that stores transaction arousal information that arouses a new transaction,
A transaction stimulus information search unit that searches for specific transaction stimulus information based on the transaction history stored in the transaction storage unit;
An information distribution management unit that manages distribution of the transaction arousal information searched by the transaction arousal information search unit; and a member management unit that permits the provision of the transaction arousal information via the card. The information includes consumer information that is information that classifies consumers who use the card, analysis results obtained by analyzing trends in transactions using the card, points obtained by scoring the transaction results of consumers using the card. Information, privilege information according to the point information, a campaign or privilege information according to the orientation of each consumer, and at least one of campaign or privilege information performed in cooperation with transaction participants of a plurality of industries. I do.

[0021] An information providing method according to a twenty-second aspect of the present invention captures the invention according to the eleventh aspect from the viewpoint of the method, and includes a card including at least one function of a credit card, electronic money, and a debit card. Managing, processing settlement of transactions made through the card, storing a history of transactions made through the card, and storing transaction arousal information for inviting new transactions A step of searching for specific transaction arousal information based on the transaction history; a step of managing distribution of the retrieved transaction arousal information; and permitting provision of the transaction arousal information via the card. Wherein the transaction arousal information includes consumer information, which is information that classifies consumers using the card, and transactions using the card. As a result of analyzing the trend, point information obtained by scoring the transaction results of consumers using the card, privilege information according to the point information, campaign or privilege information according to the direction of each consumer, and a plurality of industries And at least one type of campaign or privilege jointly conducted by the transaction participants.

According to a twenty-third aspect of the present invention, the invention according to the eleventh and the twenty-second aspects is viewed from the viewpoint of a computer-readable recording medium. Managing a card including at least one function of the card, processing a settlement of a transaction performed through the card, storing a history of transactions performed through the card,
Consumer information that is information that classifies consumers using the card, analysis results of analyzing the tendency of transactions using the card, point information obtained by scoring the transaction results of consumers using the card, the points Storing the transaction information including at least one of the privilege information according to the information, the campaign or the privilege information according to the individual consumer's orientation, and the campaign or the privilege performed by the transaction participants in a plurality of industries in cooperation. Based on the history, information providing software for searching for specific transaction arousal information, managing distribution of the searched transaction arousal information, and permitting provision of the transaction arousal information via the card is recorded. It is characterized by the following.

In the above-described inventions of claims 11, 22 and 23, by using a single card,
Purchase procedures can be performed by various methods, and various transaction stimulating information can be obtained, so that convenience for consumers is improved. On the other hand, a supplier in a transaction can execute an accurate sales strategy by obtaining transaction prompting information on a large number of consumers collected through the use of a card. Therefore, both consumers and suppliers can be expected to participate in a wide variety of people, which leads to an increase in new transactions and promotion of the system.

[0024]

Embodiments of the present invention will be specifically described with reference to the drawings. Note that the present embodiment is typically realized by controlling a computer connected via a network by software. The software in this case realizes the operation and effect of the present invention by physically utilizing the hardware of the computer, and the conventional technology is applied to the common parts with the conventional technology.

However, in this case, the types and configurations of hardware and software, the range of processing by software, and the like can be variously changed. For example, a hard disk drive, a disk pack,
A recording medium such as a D-ROM / DVD-ROM is also an aspect of the present invention even when used alone. Therefore, in the following description, a virtual block diagram that realizes each function of the present invention and the embodiment is used. In the following description, various databases will be referred to as DBs.

[1. Configuration] In the present embodiment, as shown in FIG. 1, an ID information management center 2, a marketing information management center 3, an information distribution management center 4,
Settlement center 5, transaction DB 6, point DB 7, analysis result DB 8, customer DB 9, product DB 10, media DB 1.
1. Information providing system 1 provided with management tool DB12
And an information providing method executed on these systems, and can be understood as a recording medium on which software for executing the information is recorded.

The ID information management center 2, the marketing information management center 3, the information distribution management center 4, and the settlement center 5 are each composed of a server device and its peripheral devices. Transaction DB 6, Point DB 7, Analysis Result DB 8, Customer DB 9, Product DB 10, Media D
B11 and the management tool DB12 are each configured by a DB server device.

These networks include input / output terminal devices used by a large number of customers A, stores B, financial institutions C, media D, manufacturers E, distributors F, and systems for managing these terminal devices. Is connected. As the terminal device, any existing device can be considered. For example, in addition to devices such as personal computers, telephones, mobile communication devices (including mobile phones and PHS), facsimile machines, general-purpose printers, etc., POS terminals equipped with barcode readers, automatic teller machines (ATMs), automatic cash payments (CD), card terminal for input / output count of various cards and ID check, IrDA port for infrared remote connection, display device with various touch panels that can select and input on display screen, CCD camera, used when purchasing name card Business card card printers, TA printers used when purchasing tickets, journal printers for receipt printing, print output systems for pamphlets, catalogs, flyers, and the like.

In particular, the card terminal according to the present embodiment supplies power to the IC card from the outside,
An IC card reader / writer, which is an interface for exchanging data in the C chip with the outside, is included. This I
The C card reader / writer may be either a contact type in which a metal terminal is brought into contact to exchange power and a signal or a non-contact type in which a power and a signal are exchanged by radio waves via a built-in antenna. Further, a payphone or a vending machine having such a card terminal may be connected.

The systems connected to the network include, for example, POS systems for sales and inventory management, various reservation systems, VAN systems, various captain systems, online systems of financial institutions, and CAFs.
Credit credit network systems such as IS, a clearing center with the function of centrally managing payment information and totaling and canceling payment data between banks, a call center that provides operator guidance by telephone, various remote sensing systems, and various other System is included.

[1-1. ID Information Management Center] The ID information management center 2 is a means for managing information on each customer A and store B permitted as a member who uses the system. As shown in FIG. It has a management unit 21. The card management unit 20 is shown in FIG.
Has a function of managing the multi-function card X,
As shown in FIG. 3, credit card, electronic money, debit card (including a function as a cash card)
Functions such as a payment card management unit 20a that manages functions such as a membership card, a loyalty card, a customer loyalty card, and a cross-industry association card; and a function as an information utilization card management unit 20c. Can be managed. Any well-known means can be applied to the function of managing credit cards, electronic money, debit cards, membership cards, and point cards. The multi-function card X used in the present embodiment
Is desirably constituted by an IC card having a built-in IC chip.

The function as a customer loyalty card is a function that can receive various services such as information and benefits according to points.
Like the “Uency Shoppers Program”, by changing the service according to the contribution degree of each customer A to the store B (number of visits / total purchase amount, etc.), a better service is provided to the customer A who purchases more. Includes features. The function as a cross-industry alliance card is to share transaction information among different industries such as each store B, each financial institution C, each media D, each manufacturer E, each distributor F, etc., so that it can be integrated across different industries. A function that can receive the provision of various services planned.

The information utilization card management unit 20c has a basic function, an auction function, and a community function. (1) Basic functions Basic functions refer to the following functions for online shopping. (A) Store opening function of a plurality of stores A function that a plurality of stores B can open and sell a store, and a customer A can collectively purchase products and services of the plurality of stores B. (B) Shopping basket function This is a function in which the customer A can select goods and purchase the goods in a manner similar to putting goods in the shopping basket while going around each store B in the site. The store B can be ordered online from a manufacturer or a wholesaler through a dedicated screen. (C) Product / Store Search Function This is a search function that allows customer A to search for products and services and store B, and quickly reach the target product or service. Search for entire site or store unit Becomes possible. (D) Re-order function This function allows the customer A to register his / her favorite products and services and immediately order the registered products and services. It is also possible to re-order from the past shopping history, and the same product or service can be purchased repeatedly. (E) Order history management function This function manages past order history. For example, receipt management, quotation management, order status management, and the like can be performed. (F) Estimate management function This function performs from the reception of an estimate request to the management of an estimate request, the creation of an estimate, and the reply to an estimate. (G) Budget management function This function manages the budget and suppresses overbought. (H) Approval workflow function This function is to request and confirm approval from the approver when placing an order exceeding the budget limit. (I) Management functions for various stores A product management function, a store management function, an inventory management function, a customer management function, a corporate customer management function, a billing / settlement / payment management function, and the like. (J) Immediate purchase function for single items (k) Unique domain name display function
This is a function to display a URL with a unique domain name. (L) Video distribution and high-definition image distribution function Customer A can view virtual images by distributing product images using moving images, high-definition product images, etc.
This function allows you to check the material of the product material and the structure of the back side. (M) Catalog creation function This is a function of sending an electronic catalog listing products, and connecting and ordering a server with a purchase button on the electronic catalog after customer A selects a product offline. (N) Promotion / Campaign Function This is a function to receive sales promotion / campaign of several kinds of products and services. (O) Store evaluation and merchandise evaluation function This function provides the evaluation of the store B and merchandise by the customer A. (P) Escrow function Delivery of goods between store B and customer A, instructions for payment
This is a function to perform confirmation. (Q) Various automatic notification functions Various notifications to customer A and store B are sent by e-mail or fax.
This is a function that performs automatic processing by such means.

(2) Auction Function The auction function is the following function associated with online shopping. (A) Single auction There is only one piece for each product on sale,
This is an auction where the highest bidder makes a successful bid. (B) Proxy auction The highest bidder wins a bid for one product,
This is an auction in which the maximum bid is set. (C) Bottom line auction This is an auction in which a plurality of items are exhibited for each product and the products are handed to the successful bidder in the order of the highest bid for the number of exhibited products. it can. (D) Countdown auction This is an auction in which the amount decreases as time passes. (E) Time sales auction This is a bargain sale auction, for a limited time,
For a fixed price, you can purchase on a first-come, first-served basis. (F) One-stroke auction This is an auction in which a product provider specifies an amount. (G) Membership-based auction This is an auction in which members can be restricted depending on the content of the exhibited products, and the exhibited products cannot be viewed unless a member is registered in advance. (H) Search function This is a function that allows searching for auction type, number of bids, auction history, and the like. (I) Price management function This is a function for managing the lowest bid price, the highest bid price, and the amount of price change. (J) Notification management function This is a function for notifying the bid status by e-mail. (K) Mobile phone linking function This is an interface that allows bidding on a mobile phone.

(3) Community Function The community function is the following function associated with online shopping. (A) Bulletin board / discussion / chat function This function enables communication between customers A or between customer A and store B. (B) Flea market function This is a flea market function that general consumers can freely participate in. (C) Word-of-mouth e-mail function This function allows a member to introduce his / her favorite products and services, shop B, and the like to acquaintances and friends. (D) Associate and Incentive Function This function is for issuing points to the above-mentioned introducers, and when the introduced person visits the site and purchases a product or service, tracks the introducers and further adds points. (E) Greeting function On occasions such as birthdays, Christmas, and moving, friends, lovers,
This is a function that can give a web card, a notice, or the like to an acquaintance or the like. (F) Electronic organizer function This is an electronic organizer function capable of address management, schedule management, and URL registration. For example, by registering a designated date in a memorandum, a notice by e-mail can be received on the designated date. (G) Questionnaire / inquiry function This is a function for conducting various questionnaires to the customer A and the store B regarding the evaluation of the store B, product evaluation, etc., and mediating inquiries such as questions and consultations. (H) Knowledge function A function for receiving various types of information such as information-attached products and questionnaire totalization results described below regarding the purchase of products and services.

The member management unit 21 includes, for example, an address, a name,
It has a function of managing information for identifying members, such as gender, age, occupation, telephone number, FAX number, and mail address.

[1-2. Marketing Information Management Center] The marketing information management center 3 is a means for generating information leading to a call for a transaction such as customer acquisition. As shown in FIG. 2, an analysis unit 30, a search unit 31, an ID
An interlocking information generation unit 32 is provided. The analysis unit 30 has functions such as basic analysis, product / customer cross analysis, new product introduction analysis, and customer segment (selection) analysis.

The basic analysis includes, for example, a process of analyzing a change in the share of each product, an analysis of a brand support rate for each age group, an analysis of a customer support rate for each product, and an analysis of a brand change rate. The merchandise / customer cross analysis includes, for example, processes such as merchandise ABC analysis by customer, merchandise share analysis by price range, and merchandise / customer support share transition analysis. The ABC analysis of merchandise by customer is based on a Pareto chart that displays a bar graph arranged in descending order of the number of items for each item and a line graph that shows the cumulative number of cases, based on a pareto chart. It is a method of analyzing items. The new product launch analysis includes processes such as a new product launch share analysis and a daily single product share analysis. Customer segmentation (screening) analysis
It includes processing such as purchase history of selected sample customer products and best analysis by sample customer category.

The search unit 31 has functions such as a point-linked search engine for searching for information related to points, a product information search engine for searching for information related to a product, and a media-linked search engine for searching information related to media. Have. Media targeted by the media-linked search engine include ordinary media such as television, radio, newspapers, magazines, and the Internet, as well as, for example, streets, buildings, transportation, and displayed objects (posters, murals, objects). , Display, etc.).

The ID-linked information generation unit 32 includes, for example, static information such as a place of residence, age, gender, and occupation; dynamic information such as past order history and purchase history;
Various information from Media D, Maker E, Distributor F,
On the basis of information from the analysis unit 30 and the search unit 31, etc., customer class information relating to the classification of the customer A according to the purchase history, and IDs such as customer-oriented information relating to the products and services in the fields of interest and necessary fields of each customer A It has a function of generating interlocking information. Further, the past purchase history also includes a history of whether or not an order, a missing item, a shipment, a return, an exchange, a payment, and whether or not the payment is made, and what kind of advertisement triggered the purchase.

[1-3. Information Delivery Management Center] The information delivery management center 4 is a means for managing information delivery to various terminals connected to the information providing system 1 via a network, and includes an area-based information delivery unit 40, a media-based information delivery unit 41, It has a tool distribution unit 42. The area-specific information distribution unit 40 includes a customer A, a store B, a financial institution C,
It has a function of managing information distribution among the media D, the maker E, and the distributor F. For example, a function for exchanging information such as product information, ordering information, inventory information, and shipping information by cooperating with other systems of a maker or a store branch company, or a function for cooperating with an existing mainframe on the customer A side have. The area-based information distribution unit 40 has a function of managing distribution of response processing (fulfillment) information as a result of marketing. For example, information on mail order inquiries, product orders, order processing, shipping instructions, sales management, payment processing, etc., campaign application method inquiries, application reception, applicant processing / lottery /
It has a function of managing distribution of information such as product shipment.

The media-specific information distribution section 41 has a function of selecting and distributing a medium for distributing information and managing the same. For example, while performing information distribution using the Web site, Web access log analysis, the transition of the number of visitors, the number of accesses per page, statistics management such as the address of the access source, page view, monitor the number of clicks and click rate, It is possible to manage advertisement sponsors, control banner display (in units of time and day of the week), manage banner display according to user attributes, and the like. In addition, when a plurality of Web servers are arranged and load distribution is performed, the content is duplicated and distributed at the time of updating the homepage, thereby simultaneously uploading the content to each server and reducing the workload of the administrator. can do. In addition, sending unique information to customers A, such as sending invoices, quotations, and announcements of campaigns by fax or e-mail, delivering the same document to multiple customers A at the same time, It can distribute stock information and the like. Voice distribution such as voice mail is also possible.

The tool distribution unit 42 has a function of selecting and distributing a tool for providing information. For example, by simply inputting the homepage design of the store B to the required items of the design template, a tool that can be easily created is distributed, and the homepage production operation can be simplified. Further, for example, at a dedicated telephone reception desk (call center) for receiving various inquiries from the customer A, an operator-specific interface can be distributed so that the telephone operator can perform efficient support operations.

[1-4. Payment Center] Payment Center 5
Is a means for performing processing related to settlement according to the purchase means selected by the customer A. Customer A can purchase by credit card, electronic money, cash card, debit card, etc., and in accordance with this, automatic debit, post-payment bank transfer, postal transfer, cash on delivery, credit settlement, convenience store settlement, etc. Performs processing corresponding to various settlement methods. Also, functions such as home banking can be realized. For example, in the case of payment by credit card,
Based on credit information such as a credit card number and an expiration date managed by the card management unit 20, C
By accessing a credit inquiry server or the like of each credit company via a credit credit network such as AFIS, credit confirmation, that is, authorization is performed. In the case of post-payment, it is possible to automatically issue a bill or a transfer sheet.

[1-5. Transaction DB] The transaction DB 6 is a database that stores information regarding the transaction history with the customer A. For example, the information includes information (payment name, amount, date, bank used, payment type, card type, etc.) relating to settlement of each transaction associated with data identifying the customer A, information relating to sales history, and the like.

[1-6. Point DB] Point DB7
Is a database for storing point information on points given according to the purchase history of the customer A. This point information includes, for example, customer code, number of points,
The date, the cumulative total, the target product of the coupon, the issue date, the usage, etc. are included.

[1-7. Analysis Result DB] Analysis Result DB8
Is a database that stores information analyzed by the analysis unit 30 in the marketing information management center 3. For example, results of the above-described basic analysis, product / customer cross analysis, new product launch analysis, customer segment analysis, and the like are stored.

[1-8. Customer DB] The customer DB 9 is a database for storing the above-described customer class information, ID-linked information such as customer-oriented information, and the like. More specifically, for example, information on any of a light user, a heavy user, and a new user according to the frequency and amount of use, information on whether or not to participate in a privilege, information on the type of store B used, information on a company, Includes information on special stable customers, such as capital investment clients designated by the federation.

[1-9. Merchandise DB] The merchandise DB 10 is a database that stores information on various products and services to be traded, as well as information-attached merchandise on specific plans in a marketing strategy that evokes a transaction. The information-attached products include an assortment corresponding to top-selling products, information on campaigns and benefits for sales promotion, information on the use of specific media, and the like. Specific examples thereof are listed below. (1) Campaign to give lottery or privilege according to points to customer A (2) Campaign to exchange prizes for distributed tickets (3) Campaign to provide free samples (4) Campaign by collecting stickers attached to products (5) ) Campaign for products conforming to specific standards (6) Campaign for direct delivery from the production center (7) Information service for individuals with various product information such as a product information encyclopedia (8) Clothing and equipment used by performers in drama and animation (9) Store turnover rate support system considering customer A's intention and product information (10) Message display such as back advertisement on receipt (11) Customer A's continuous purchase brand change (brand switch) promotion program ( 12) Information distribution system by purchaser's orientation (13) Marketing information support program for specific area Gram (14) Bespoke information provision service (15) Online sales system (16) New product development support program linking products and information-attached products (17) Information focused on specific broadcast time zones on TV and the like Services provided (18) Packages linked to digital CM (19) Account executive (AE) system responsible for products and services for customer A (20) Stock evaluation navigation information system (21) Combining advertising and information (22) Other recommended products, various media guides, hobby / leisure information, financial services and merchandise programs, pre-orders and online merchandise programs, etc.

[1-10. Media DB] Media DB
Is a database that stores information on media to which information is distributed. For example, e-mail and Web pages on the Internet, e-mail for PHS / mobile phones, information provision services for various information appliances such as interactive televisions and game machine terminals, e-mail by facsimile, delivery of combined home delivery flyers, direct mail, etc. Media and the like are included.

[1-11. Management Tool DB] The management tool DB 12 is a database that stores information management tools used in each store B, financial institution C, media D, manufacturer E, and distributor F. For example, Web page creation support system including virtual shopping mall, etc., image processing software to support illustration creation and photo processing, audio signal processing software, various signal distribution compression / decompression software, video editing to support commercial creation It stores various management tools such as software for use, databases, spreadsheets, and other information, and information on know-how for creating Web pages and TV commercials.

[2. Operation] The operation of the information providing system according to the present embodiment as described above will be described. [2-1. Customer Purchasing Procedure] The information providing system 1 of the present embodiment can provide a normal online shopping service opened on a Web page on the Internet, interactive television, a display terminal installed in the shop B, and the like. . In this online shopping, the customer A provides information services such as the basic function, the auction function, and the community function described above by using the multifunctional card X issued to a person who is permitted to use the system as a member. Can receive.

Then, the customer A uses the multi-function card X to perform a purchase procedure for a desired product or service from his own terminal or the terminal of the shop B.
Procedures such as authentication of the customer A are performed via the card management unit 20 and the member management unit 21 in the ID information management center 2, and then the payment procedure is performed in the payment center 5.

Such a purchase procedure is performed by the multi-function card X
, The customer A selects any one of the credit card function, the electronic money function, and the debit card function. Further, for example, in a public telephone or a vending machine with a card terminal, it is possible to perform settlement without coins. Furthermore, even when cash is paid at each store B or the like, the multi-function card X can be used for inputting purchase history and writing points.

By performing many purchase procedures as described above, information relating to settlement of individual transactions and information relating to purchase history associated with data identifying the customer A are accumulated in the transaction DB 6. Based on such information, the ID-linked information generation unit 32 generates customer class information, customer orientation information, and the like, and stores them in the customer DB 9. In addition, according to the purchase history of each customer A, point information to be given to the customer A is generated in the customer card management unit 20b, stored in the point DB 7, and
Writing to the multi-function card X is performed.

The analysis unit 30 in the marketing information management center 3 performs the transaction D searched by the search unit 31.
Various analyzes are performed based on information from B6, point DB7, customer DB9, and product DB10, and the analyzed results are stored in analysis result DB8.

[2-2. Provision of Marketing Information] The customer information and analysis results generated as described above are appropriately distributed to each store B, each financial institution C, each media D, each manufacturer E, and each distributor F by the information distribution management center 4. Is done. Selection of these distribution destinations and distribution media is performed by the area-specific information distribution unit 40 and the media-specific information distribution unit 41 according to the information content to be distributed. In addition, based on the customer information to be distributed and the analysis result, the product information search engine of the search unit 31 searches for information-attached products in the product DB 10, and searches for each customer A, each store B, each financial institution C, each media D, It is distributed to each manufacturer E and each distributor F as appropriate. Selection of these distribution destinations and distribution media,
Area-specific information distribution unit 4 according to the information content to be distributed
0, which is performed by the information distribution unit 41 for each medium. Further, a management tool corresponding to each information-attached product can be appropriately distributed. Each trader that has received the information can also create information to be provided to the customer A by using a management tool and distribute the information to the customer A using the present system. Thus, specific examples of information-attached products distributed to the customer A by the present system are listed below.

(1) Marketing that shows the customer's face Each store B, each financial institution C based on the customer class information indicating whether the customer A is a light user or a heavy user, and the customer-oriented information on the products and services to which the customer A is oriented. , Each maker E, each distributor F, etc. can grasp and track the best customers and their fields of interest in real time. Accordingly, by distributing advertisements and campaign information according to the field of interest of each customer A, it is possible to ensure the sales promotion effect of advertising products, campaigns, products for sale, and products for predicting the sale of goods. For example, it becomes easy to plan and provide a high-frequency purchaser preferential treatment program (FSP) for promoting purchase continuation for preferential treatment of the customer A who purchases the company's products at a high frequency. In addition, it is possible to find a customer with poor business performance and take a countermeasure against it, and take a countermeasure against the customer leaving early. Further, new customers can be discovered and effective information can be provided. As described above, by facilitating customer acquisition, it is possible to reduce the time and cost from providing information to supplying goods (including distribution and settlement).

(2) Joint marketing strategy between different industries Each store B, each financial institution C, each media D, each manufacturer E,
Since each distributor F etc. can share information,
Advertisements and campaigns for new products, gift products, top-selling products, and the like that have been combined between different industries can be easily implemented, and by distributing such advertisements and campaign information to the customer A, broader and more powerful marketing can be performed. In each type of business, it is possible to develop new customers by referring to information on customers A of other types of business.

(3) Ease of Campaign Participation The customer A who has used the multi-function card X is automatically applied even if the application for the open prize is not made, so that the prize can be applied automatically. Can be given many opportunities. This multi-function card X has functions as a credit card, electronic money, debit card, and point card, and can be used for inputting a purchase history and the like even when paid in cash. In the opportunity, the opportunity to participate in the campaign can be easily obtained.

(4) Area / Time Limited Campaign For example, by recruiting customers A in a form limited to a specific area, such as buying this product at this store B, a good customer who always purchases Can be secured. Further, for example, as in the case of a time-limited selling service, by recruiting customers A only in a specific time zone, it is possible to secure customers A having a specific tendency. In this case, if the distribution of information is limited to a specific customer A or a time zone by the area-specific information distribution unit 40 or the media-specific information distribution unit 41 in the information distribution management center 4, such a campaign can be easily implemented.

(5) Campaign by Specific Region, Season, and Age For example, by distributing product advertisements for a specific season at different times for each region, each customer provides information to customer A. It can be delivered at the best time for the region. In addition, when there is an event in a specific area, information such as a product associated with the event can be distributed. Although information for a specific age can be distributed only to that age, it is also possible to plan sales of products and the like that can be expected to be demanded over a plurality of ages.

(6) Cooperation Campaign with Broadcast Program A plurality of sponsors who provide for a specific program frame are associated with each other, for example, by performing a present campaign for fashion, accessories, interiors, etc. appearing in drama programs. , Audience rating and advertising effectiveness. At this time, by distributing the advertisement of the program and the advertisement of the product to the customer together through the Web page, the e-mail, or the like, the benefit of the increase in the audience rating is also obtained for the media D. The number of copies can be increased by cooperation with newspaper companies and publishers.

(7) Enhancement of customer service In addition, event invitation tickets, world lottery, program participation seats,
Privilege services such as gifts for show invitations sponsored by the media, product introductions such as various pensions, financial products and savings, on-demand services that respond to customer requests through multifunctional cards X, and integrated online real-time by integrating distribution and settlement systems It is also possible to enhance and enhance customer services, such as processing, virtual simulation processing, cross-industry information, and provision of access routes to virtual shopping malls. Also, thanks to the buyer,
It is also possible to provide services such as apologies for mishandling. At this time, by providing a text that reminds the buyer that he / she is performing a special service while distinguishing it from other customers, the satisfaction of the purchaser can be increased and the so-called word-of-mouth effect can be improved.

(8) Questionnaire Survey A questionnaire is conducted on a Web site or by mail, and the analysis is performed by the analysis unit 30 of the marketing information management center 3 to grasp changes in the consciousness of the market and customers, and to find prospects. be able to. At this time, by performing appropriate sampling based on the information and the like stored in the customer DB 9, it is possible to carry out a survey with less bias. In addition, it is possible to conduct market research by providing virtual stores and market spaces by virtual simulation.

(9) Discovery of hot-selling products and promotion of product development By providing the above information, it is possible to quickly identify the hot-selling products and fashion trends (including products, themes, characters, regions, lifestyles, etc.). Can be found in
Early adaptation to the customer A, such as planning of optimal products, can be achieved. Furthermore, it can be used for planning and development of next-generation packages for product development and renewal, design, planning and production of sales promotion tools, development and production of terminals, and software development and production. New markets,
The information obtained by this system can also be used to discover and develop niche products and niche markets. Further, it becomes easy to plan customized (combined) products.

(10) Improvement of sales floor By providing the information as described above, in the store B, it is possible to utilize the improvement in the store including the product layout, the optimization of the product lineup, and the examination of the store location. further,
The customer A can easily select a desired product and can also use it for selecting a related product.

(11) Information Providing Service According to Distribution Media Examples of the classification of the information providing service according to the distribution media include the following. Advertisement of products and services linked to special articles on TVs and radios, newspapers, magazines, and special articles in SP media that follow specific concept themes Infomercials and e-mail magazines with e-mail distribution systems Personal computers, mobile phones and mobile phones Providing information using voice mail to information terminals Distribution campaigns for brochures, catalogs, flyers, and direct mail for each customer printed by a print output system Telemarketing (FAX) by a call center that focuses on prospects, unlike mere telemarketing (Including letters)

[3. Effects] The effects of the present embodiment as described above are as follows. That is, by configuring a comprehensive system integrating various functions for acquiring, storing, analyzing, generating, and distributing information, and a settlement and distribution system, the customer A, the store B, the financial institution C, and the media D , The manufacturer E, and the distributor F, the optimum information can be provided immediately. In particular, since information can be managed for each customer A, the real-time orientation of customer A can be tracked, and the most suitable product information can be provided to the most suitable time and target person, the customer's willingness to purchase Attraction and customer satisfaction.

More specifically, the customer A who uses the multi-function card X can receive a wide variety of services when using the online shop, so that products and services that are satisfactory in terms of price and quality can be provided. Obtainable. In addition to the above services, the customer using the multi-function card X can not only receive the present and other benefits according to the purchase history and points, but also the most suitable according to his / her interests and assets. Because they can be provided with information, they can increase their knowledge of products and services and gain mature awareness, pride and satisfaction.

On the other hand, store B, which supplies goods and services,
Since the financial institution C, the maker E, and the distributor F can receive various analysis results from the purchase history, it is possible to obtain rules (data mining) suitable for themselves and to easily discover the rules. And more efficient marketing. Each trader can obtain a wide variety of information-attached products, and can thereby plan and distribute campaigns and benefits to customers at an early stage, so that it is possible to develop marketing that is optimal for the time and generation. . In addition, you can also receive delivery of tools to manage information,
It can be used not only for management of analysis results but also for creation of Web pages, creation of digital CMs, creation of pamphlets, etc., greatly improving the convenience in realizing a project.

Information on discovery and maintenance of excellent customers, discovery of prospects and acquisition of new customers, brand switching method, so-called one-to-one marketing where one customer is made a semi-permanent customer, etc. Therefore, it is possible to plan targeted and efficient marketing, achieve continuous customer retention and chained customer acquisition. In response, the customer is motivated to purchase a new product or service, and the transaction is activated.

Further, since information can be shared between different industries and a joint project can be easily implemented in accordance with the information, a wider range of customers and a large number of opportunities can be captured based on a wealth of information. Powerful marketing and cost reduction can be realized.

Further, because of the above advantages, participation of the system by many customers and various industries is promoted, and further enrichment of information and acquisition of necessary information can be realized. , Which leads to the revitalization of commercial transactions in general.
In particular, even when a new infrastructure needs to be developed for the spread, as in the case of an IC card system, since the above-mentioned advantages are provided, the participants themselves actively make capital investments, and Leads to promotion.

[4. Other Embodiments] The present invention is not limited to the above-described embodiments, and other embodiments described below can be configured. [4-1. Network] For the network part included in the above embodiment, the Internet, LAN
It is also possible to adopt any network configuration such as. Note that the Internet is not limited to the conventional Internet or its standard, but broadly refers to a wide area network to which a large number of people can connect, including those that will appear in the future, such as the broadband (broadband) Internet.

[4-2. Hardware configuration of each center and DB] ID information management center 2, marketing information management center 3, information distribution management center 4, settlement center 5, transaction DB 6, point DB 7, analysis result DB
8. The customer DB 9, the product DB 10, the media DB 11, and the management tool DB 12 can realize the functions of the centers and the DBs even if the functions of the centers and the DBs are realized by being distributed to a plurality of server devices and their peripheral devices. It may be realized by a single server device and its peripheral devices.

[4-3. Function of Card] Further, as for the card standard and the settlement processing method employed in the card management unit 20 and the settlement center 5, any known or appearing method in the future can be adopted. Note that the multi-function card X does not need to have all of the functions described in the above embodiment as long as it includes at least one member management function and at least one payment function. Further, if all functions are provided in a single card as in the above embodiment, the customer A is convenient, but it is also possible to distribute each function to a plurality of cards. For example, one card may have a function as a point card, and another card may have a payment function such as a credit card, electronic money, a debit card, or the like. Further, it may have a function as a prepaid card.

[4-4. Information Content] In addition, the transaction history in the transaction DB 6 may include credit information such as whether or not the customer A has paid or withdrawn and whether or not the seller has delivered the product. Such credit information can be used not only by the customer A at the time of purchase and by the store B at the time of sale, but also by the financial institution C.

The marketing information management center 3
The analysis contents and analysis method of the analysis unit 30 and the ID-linked information generation unit 32 in are not limited to those exemplified in the above embodiment. For example, a past purchase history (Recency), purchase and use frequency (Fr.
The RMF analysis method of determining the customer A having high purchase expectancy by scoring the purchase amount (Manyary) and the purchase amount (Maneary) can also be adopted. Also, for example, when selling elderly care products, in addition to whether or not nursing care products have been purchased in the past, whether the number of orders per order is large, what products are purchased together, A can analyze the contents of the order, such as the age group, and find the customer A with a high order occurrence rate.

Further, the most suitable time for information distribution is analyzed based on the information distribution area such as DM and catalog, the season, the distribution time of other companies, the bargain time of the store, the stock status of the company, the remaining balance of the customer A, and the like. It is also possible. Analysis can also be performed based on data sampled and sold to customer A in advance. It is also possible to focus on the analysis required by individual vendors and distribute the analysis results to each vendor.

In addition, daily sales total processing, month-on-month ranking, rank composition table, usage analysis by day of the week, usage status processing by gender, profit by store visit cycle, usage status by district, narrowing down by area alone, Store / store issue status, XX analysis list processing, sales best YY list processing, birthday member list processing, card sales details reference, point analysis, store ranking, cover printing, product information for sales field, etc. It is also possible. The product information for the sales field includes advertising products, campaign products, sales products, federated advertising products,
Includes order reservation products, products with home delivery service, etc.

The information stored in the customer DB 9 can include information that can manage a plurality of customers A as one united customer. For example, by storing information such as the same family, couple, parent and child, and cohabitant, it becomes possible to identify and manage the customer ID included in the group as the same customer A. .
In such a case, information about products that duplicates the same information distribution to multiple members of the family or whose long-term purchase prospects are lost for a long time if one member of the family has purchased it Waste such as repeating distribution in a short period can be eliminated, and distribution costs can be saved.

The information stored in the product DB 10 can also include information on so-called offers (transaction conditions) such as returns, refund guarantees, exchange guarantees, repair guarantees, delivery conditions, and the like. It can be performed. In addition, it can also include the type of medium to which an advertisement for a product or service can be referred, the number of pages of the advertisement, the status of publication of the photograph, and the like. This makes it possible to check what kind of advertising approach is effective. Furthermore, information on the number of accesses to the website on which the advertisement is posted, the number of times a specific Web page has been viewed, the number of clicks on banner advertisements, and the like can be included, and various analyzes and sales strategies based on such information can be included. And product development.

Further, for distribution of the management tool, a Web page or a digital CM is created in advance in accordance with the request of each individual trader, and the trader who receives this distribution makes a small correction, and then the customer A uses it. It is also possible to adopt a form in which it can be performed.

[4-5. Participant in System] Further, the customer A who can participate in the system as a member is not limited to an individual. It may be a corporation such as a corporation. Therefore, the present invention can be applied not only to so-called BtoC, which is an electronic transaction between a company and a general consumer, but also to so-called BtoB, which is an electronic transaction between companies. In the case of corporate customer A, it is desirable that the destination that distributes information such as DMs is the person responsible for determining whether or not to purchase, so the organization, department, person in charge, supervisor, etc. of each corporate It is preferable that the information on the function and the function information on the transfer be stored in the customer DB 9.

Store B participating in the system includes general retail stores, specialty stores, department stores, supermarkets,
Drug stores, convenience stores, gas stations, real estate shops, car dealerships, financial institutions such as banks, insurance, securities, etc., leisure facilities, amusement arcades, ticket shops, beauty salons, air tickets, hotels, travel agencies, etc. Stores that provide all kinds of products and services such as service stores, fast food restaurants, restaurants, drive-through restaurants, and the like. Then, for example, on a touch panel type display device installed in a convenience store, the customer A can freely receive information. In addition, information such as an advertisement can be provided to the customer A on a display device installed in the POS terminal.

Further, the financial institution C participating in the system,
It is not limited to banks, but broadly includes securities companies, insurance companies, credit companies and the like. For example, by utilizing the present system, a warning corresponding to credit information can be received.
In addition, the insurance company provides information on car insurance to customer A who purchased a car, and customer A who built a house.
To provide information on fire insurance, which is convenient for finding and acquiring potential customers.

The media D participating in the system is:
Broadcasting stations such as TV stations and radio stations, newspaper companies, publishers, etc.
It broadly includes advertising agencies, production companies for programs and commercials, production companies for homepages, and the like. In particular, for an advertising agency, by utilizing the information obtained from the present system, it is possible to improve the products provided by the company in terms of advertising effectiveness and other aspects. This system can also be used to obtain keyword information in taglines.

Further, the distributor F participating in the system,
In addition to general retail stores, specialty stores, department stores, supermarkets, drug stores, convenience stores, including wholesale, transportation and transportation businesses, postal operators, courier companies, buses, railways, shipping companies, It also includes airlines and taxi operators.

Further, the sharing of information and the joint planning according to the information are not limited to the mere cross-industry, but also between other companies in the same industry.
It is also possible to carry out between traders in the same area. For example,
Distributors of different brands of clothes, shoes, bags, etc. can associate with each other to develop a campaign in which a plurality of brands associate. In addition, the present system can be used in a campaign where a specific shopping mall is developed.

The participants in the system are not limited to the companies exemplified in the above embodiment. For example, with the participation of a public organization such as the national government or a local public entity, statistical information and the like at the public organization can be widely used. Further, a form in which a foreign company or the like participates from outside the country may be used.

[4-6. Information delivery media] In addition, media used for information delivery include Web sites, e-mails, TVs, radios, newspaper inserts, telephones, F
Various things such as AX, magazine, mail, direct delivery, etc. can be used. In the case of a Web site, it can play a role similar to a store, so to speak, it can also be used when a person with low capital participates as a store, and in that sense, to promote the participation of many companies Can be.

In the case of electronic mail, marketing according to each customer A becomes easy. In particular, together with the Web site, the customer A inputs an opinion,
Because it is easy to collect opinions, marketing according to complaints and questionnaires can be realized.

When a TV or a radio is used, it is effective to raise the profile nationwide. Further, it is easy to develop a sales strategy in cooperation with other media such as the above-mentioned alliance with TV programs and infomercials. In addition, TV
With respect to, various types of television broadcasts that are currently being implemented and will be implemented in the future, such as CS television broadcasting, BS television broadcasting, terrestrial television broadcasting, and cable television broadcasting, can be used.

When utilizing the insertion of newspaper, it is effective for marketing limited to a specific area. phone,
When using fax, magazines, postal mail, and direct delivery, direct mail is mainly used. In this case, too, it is possible to narrow down the target and achieve efficient information distribution by using information analyzed in advance. Become. For example, direct mail or mail-order catalogs made of paper require considerable costs, considering the cost per part. For this reason, the use of this system predicts profits by combining fixed costs and variable costs / sales that vary depending on the number of copies, and finds prospects and good customers by direct mail and catalogs to customer A, who has higher expectations. Can improve the profitability.

[0096]

As described above, according to the present invention,
An information providing system, an information providing method, and an information providing software that enable consumers and suppliers to obtain valuable information for themselves, promote participation by various and large numbers of people, and easily create new transactions. Can be provided.

[Brief description of the drawings]

FIG. 1 is a functional block diagram showing one embodiment of an information providing system according to the present invention.

FIG. 2 is a functional block diagram showing details of a component for distributing information to each trader in the embodiment of FIG. 1;

FIG. 3 is a functional block diagram showing details of components for distributing information to a customer in the embodiment of FIG. 1;

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 ... Information provision system 2 ... ID information management center 20 ... Card management part 20a ... Payment card management part 20b ... Customer card management part 20c ... Information utilization card management part 21 ... Member management part 3 .... Marketing information management center 30 ... Analysis Unit 31 Search unit 32 ID-linked information generation unit 4 Information distribution management center 40 Information distribution unit 41 Area information distribution unit 42 Tool distribution unit 5 Payment center 6 Transaction DB 7 Point DB 8 ... Analysis result DB 9 ... Customer DB 10 ... Product DB 11 ... Media DB 12 ... Management tool DB A ... Customer B ... Store C ... Financial institution D ... Media E ... Maker F ... Distributor

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 17/60 506 G06F 17/60 506 17/30 170 17/30 170Z

Claims (23)

[Claims] A transaction storage unit storing a transaction history, a transaction activation information storage unit storing transaction activation information for inviting a new transaction, and a specific transaction history stored in the transaction storage unit. An information providing system, comprising: an information search unit that searches for transaction arousal information; and an information distribution management unit that manages distribution of the transaction arousal information searched by the information search unit. 2. The information providing system according to claim 1, wherein the transaction arousing information includes consumer information in which consumers involved in the transaction are classified based on the transaction history. 3. An analysis means for analyzing a tendency of a transaction based on the transaction history, wherein the transaction arousal information includes an analysis result analyzed by the analysis means. The information providing system according to claim 1 or 2. 4. A card management unit that manages a card including at least one type of function of a credit card, electronic money, and a debit card; a settlement unit that processes settlement of a transaction performed through the card; A member management means for permitting the use of the transaction arousal information through the member management means.
3. The information providing system according to any one of 3. 5. A system according to claim 1, further comprising: a point storage unit for storing point information obtained by scoring results of involvement as a consumer in a predetermined transaction, wherein said transaction arousing information is given to a specific consumer in accordance with said point information. The information providing system according to any one of claims 1 to 4, wherein privilege information to be provided is included. 6. The information distribution management unit according to claim 1, wherein the information distribution management unit includes an area-specific distribution unit that manages distribution destinations based on the contents of the transaction prompting information to be distributed. Information providing system described. 7. The information distribution management unit according to claim 1, wherein the information distribution management unit includes a medium-specific distribution unit that manages a distribution medium based on the contents of the transaction prompting information to be distributed. Information providing system described in. 8. The information according to claim 1, wherein a person who can be involved as a supplier in the transaction has a tool storage means for storing a tool for managing transaction arousal information. Delivery system. 9. The information providing system according to claim 1, wherein the transaction arousing information includes information on a campaign or a privilege according to an individual consumer's orientation. 10. The information distribution management means is connected to a terminal device that can be used by transaction participants in a plurality of industries, and the transaction arousal information is a campaign or a privilege performed by a plurality of the transaction participants in association. The information providing system according to any one of claims 1 to 9, wherein the information providing system includes information about the information. 11. A card management unit for managing a card including at least one type of function of a credit card, electronic money, and a debit card; a settlement unit for processing settlement of a transaction performed via the card; A transaction storage means for storing a transaction history performed via a transaction, a transaction stimulus information storage means for storing transaction stimulus information for stimulating a new transaction, and a specific transaction history stored in the transaction storage means. A transaction arousal information search unit that searches for the transaction arousal information; an information distribution management unit that manages the distribution of the transaction arousal information retrieved by the transaction arousal information search unit; and a provision of the transaction arousal information via the card. The transaction arousal information includes consumer information that is information that classifies consumers who use the card, the card As a result of analyzing the tendency of the transaction used, point information obtained by scoring the transaction results of consumers using the card, privilege information according to the point information, campaign or privilege information according to the individual consumer's orientation And an information providing system including at least one of campaigns and privilege information performed by transaction participants in a plurality of industries in association. 12. A step of storing a transaction history; a step of storing transaction arousal information for inviting a new transaction; a step of searching for specific transaction arousal information based on the transaction history; Managing distribution of the arousal information. 13. The information providing method according to claim 12, wherein the transaction arousal information includes consumer information in which consumers involved in the transaction are classified based on the transaction history. 14. The system according to claim 12, further comprising a step of analyzing a tendency of a transaction based on the transaction history, wherein the transaction arousal information includes the analysis result. How to provide information. 15. Managing a card including at least one function of a credit card, electronic money, and debit card; processing a settlement of a transaction performed through the card; Permitting use of the transaction arousal information.
The information providing method according to any one of the above. 16. A step of storing point information obtained by scoring results of involvement as a consumer in a predetermined transaction, wherein the marketing information includes privilege information given to a specific consumer according to the point information. The information providing method according to any one of claims 12 to 15, wherein the information providing method includes: 17. The information providing method according to claim 12, further comprising the step of managing a distribution destination based on the contents of the transaction prompting information to be distributed. 18. The information providing method according to claim 12, further comprising a step of managing a distribution medium based on the contents of the transaction prompting information to be distributed. 19. The information provision according to claim 12, further comprising a step of storing a tool for managing the transaction arousal information by a person who may be involved in the transaction as a supplier. Method. 20. The information providing method according to claim 12, wherein the transaction stimulating information includes information on a campaign or a privilege according to an individual consumer's orientation. 21. The information providing apparatus according to claim 12, wherein the transaction arousing information includes information on a campaign or a privilege performed by trading participants of a plurality of industries in association with each other. Method. 22. managing a card including at least one function of a credit card, electronic money, and debit card; processing a settlement of a transaction performed through the card; Storing the transaction histories retrieved; storing transaction stimulus information for stimulating a new transaction; searching for specific transaction stimulus information based on the transaction history; A step of managing distribution; and a step of permitting provision of the transaction arousal information via the card. The transaction arousal information includes consumer information that is information that classifies consumers who use the card. , An analysis result of analyzing the tendency of transactions using the card, point information obtained by scoring the transaction results of consumers using the card, Providing information characterized by including at least one of privilege information according to the point information, campaign or privilege information according to the individual consumer's orientation, and campaign or privilege jointly performed by transaction participants in multiple industries. Method. 23. Using a computer to manage a card including at least one type of function of a credit card, electronic money, and a debit card, to process a settlement of a transaction made through the card, Stores a history of transactions performed, consumer information that is information that classifies consumers using the card, analysis results of trends in transactions using the card, transaction results of consumers using the card At least one of the following points: point information obtained by scoring, privilege information according to the point information, campaign or privilege information according to the direction of each consumer, and campaign or privilege conducted by transaction participants in multiple industries in association. Store transaction arousal information, search for specific transaction arousal information based on the transaction history, and find the retrieved business arousal A recording medium on which information providing software is recorded, wherein information distribution is managed, and provision of the transaction arousal information is permitted via the card.