JP2019021044A - Incentive giving system and incentive giving method - Google Patents

Abstract

A method for providing an incentive to a customer without using a portable terminal or a point card equipped with a non-contact type IC card is provided. In an incentive provision system 1, a key code associated with a store Sa, Sb, Sc and whose contents are changed every predetermined time is issued, and the issued key code is displayed on a display Da, When the phone number and key code of the mobile terminal 4 are received, the store is identified based on the received key code, the customer who has visited the store is identified based on the received phone number, An incentive (point) provided by the specified store is given to the specified customer. [Selection] Figure 1

Description

  The present invention relates to an incentive provision system and an incentive provision method.

  A system using a portable terminal equipped with a non-contact type IC card such as Felica (registered trademark) when an incentive such as a point or a coupon is given to a customer has been developed.

  Patent Document 1 below discloses a system that provides incentives such as points and coupons using a portable device incorporating a non-contact type IC card chip. In this system, the mobile device is authenticated using a combination of the mobile device ID and the IC card ID, and points are added to the user of the mobile device when the authentication is successful.

JP 2012-181652 A

  In order for the user to receive points with the system described in Patent Document 1, it is necessary to bring a portable device equipped with a non-contact type IC card to the store. Therefore, points cannot be received if the user forgets to bring a portable device equipped with a non-contact type IC card to the store. Even in a system that issues a point card and manages points, points cannot be received if the user forgets to bring the point card to the store.

  The present invention has been made to solve the above-described problems, and can provide incentives to a customer without using a portable terminal or a point card equipped with a non-contact type IC card. An object is to provide a system and an incentive provision method.

  The incentive grant system according to one aspect of the present invention includes an issuing unit that issues an identification code that is associated with a predetermined location and whose contents are changed every predetermined time, and the issued identification code When receiving a display control unit to be displayed on a display at a place, information for identifying a portable terminal, and the identification code, the place is identified based on the received identification code, and the received portable terminal A specifying unit for specifying a customer who has visited the place based on information for specifying, and a granting unit for giving an incentive provided by the specified place to the specified customer. Prepare.

  The place may be divided into stores.

  The issuing unit may issue the identification code for each wireless LAN relay device.

  The information specifying the mobile terminal may be a telephone number of the mobile terminal.

  The incentive may be at least one of a point, a coupon, and a catalog.

  The incentive provision method according to one aspect of the present invention includes an issuing step of issuing an identification code that is associated with a predetermined location and whose contents are changed every predetermined time, and the issued identification code is When receiving the display control step to be displayed on the display at the place, the information specifying the portable terminal and the identification code, the place is identified based on the received identification code, and the received portable terminal An identifying step for identifying a customer who has visited the location based on information identifying the location; and an granting step for granting the incentive provided by the identified location to the identified customer. Including.

  According to the present invention, it is possible to give an incentive to a customer without using a portable terminal or a point card equipped with a non-contact type IC card.

It is a figure which illustrates the structure of the incentive provision system in embodiment. It is a figure which illustrates the structure of the server shown in FIG. It is an example of the screen displayed on the store display shown in FIG. It is an example of the screen displayed on the portable terminal shown in FIG. It is an example of the screen displayed on the portable terminal shown in FIG. It is an example of the screen displayed on the portable terminal shown in FIG. It is an example of the screen displayed on the portable terminal shown in FIG. In the incentive provision system shown in FIG. 1, it is a sequence chart which illustrates the procedure at the time of giving a point to the customer who visited the store.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. In addition, the same code | symbol is attached | subjected to the same element and the overlapping description is abbreviate | omitted.

  FIG. 1 is a schematic configuration diagram of an incentive provision system according to an embodiment of the present invention. As shown in the figure, the incentive provision system 1 in this embodiment includes, for example, a server 2, a member database 3, and store displays Da, Db, Dc arranged in each store Sa, Sb, Sc. Including the mobile terminal 4 described above. The stores Sa, Sb, Sc and the store displays Da, Db, Dc are referred to as the store S and the store display D when there is no need to distinguish them in the description below.

  The server 2 is configured to be able to communicate with the member database 3, the store display D, and the mobile terminal 4 via the network N.

  The network N is, for example, the Internet, a LAN, a dedicated line, a telephone line, a corporate network, a mobile communication network, Bluetooth (registered trademark), WiFi (Wireless Fidelity), other communication lines, or a combination thereof. It does not matter whether it is wired or wireless.

  The network N includes one or more WiFi access points (wireless LAN relay devices) Na. The access point Na relays communication between the server 2 and the store display D and the mobile terminal 4 located in the communicable range (hereinafter also referred to as “WiFi area”) R of the own access point.

  The portable terminal 4 is a portable terminal device used by a customer who receives the provision of a point grant service. In the present embodiment, the mobile terminal 4 will be described using a smartphone. However, the present invention is not limited to this, and any mobile terminal to which a telephone number can be assigned can be used as the mobile terminal 4.

  The member database 3 stores member information regarding customers. The member information includes, for example, a telephone number item, a name item, an address item, and an e-mail address item as data items. The telephone number item stores a telephone number assigned to the mobile terminal 4 used by the customer as identification information for specifying the customer.

  As illustrated in FIG. 2, the server 2 includes, for example, a processor 20, a communication interface 21, and a storage resource 22.

  The processor 20 includes an arithmetic and logic unit for processing arithmetic operations, logical operations, bit operations, and the like, and various registers, and executes various computer functions 220 to be described later by executing a computer program 220 stored in the storage resource 22. To do. The various registers are, for example, a program counter, a data register, an instruction register, a general-purpose register, and the like.

  The communication interface 21 is a hardware module for connecting to the network N and communicating with other terminals on the network N. The communication interface 21 is a modulation / demodulation device such as an ISDN modem, an ADSL modem, a cable modem, an optical modem, or a soft modem.

  The storage resource 22 is, for example, a logical device provided by a storage area of a physical device. The physical device is a computer-readable recording medium such as a disk drive or a semiconductor memory. The storage resource 22 may be constructed by mapping a plurality of physical devices to one logical device, or may be constructed by mapping one physical device to a plurality of logical devices. A computer program 220 is stored in the storage resource 22.

  The computer program 220 is a program for performing predetermined processing, and includes a plurality of software modules that are appropriately called and executed during the operation of the main program of the server 2. Each software module is a subprogram modularized to execute specific processing, and is created using, for example, a procedure, a subroutine, a method, a function, a data structure, and the like.

  The computer program 220 illustratively has a processing module 221. Functions realized by executing the processing module 221 will be described later.

  In addition to the computer program 220, the storage resource 22 stores an operating system program, a driver program, various data, and the like used for processing of the authentication processing server 2. Examples of the driver program include a communication interface driver program for controlling the communication interface 21.

  Examples of various data stored in the storage resource 22 include key code information registered in the key code database 222. The key code information includes, for example, a WiFi area ID item, a store ID item, a store display ID item, a key code item, a key code display date / time item, and the like as data items.

  The WiFi area ID item stores identification information for specifying the WiFi area. The store ID item stores identification information for specifying a store. The store display ID item stores identification information for specifying the store display. The key code item and the display date / time item are data items added each time a key code is issued. The key code item stores the issued key code, and the key code display date / time item stores the date / time when the issued key code is displayed on the store display.

  Note that the above-described configuration of the database storing the key code information and the combination of data items included in the key code information are merely examples, and the configuration of the database and the combination of data items are appropriately changed according to the operating system. be able to.

  The functions realized by executing the processing module 221 of the server 2 shown in FIG. 2 will be described below. In the present embodiment, as an example, a case where points are given to a customer as an incentive will be described.

  The processing module 221 issues a key code (identification code) for each store S in the WiFi area R formed by one access point Na. The processing module 221 changes and issues the content of the key code every predetermined time. The predetermined time is preferably set as appropriate within a range in which a key code is input from a place other than a store, such as a customer's home, and points are not erroneously given.

  The key code does not need to be issued for each store, but only needs to be issued for each predetermined place. For example, it may be issued in units such as sales floors or cash registers provided in the store, or may be issued in units of access points.

  The processing module 221 displays the issued key code on the store display D in the store S. For example, a key code presenting screen as illustrated in FIG. 3 may be displayed on the store display Da in the store A of FIG. 1, and the key code may be presented to the customer who visited the store. The figure shows that “325” is presented as a keyword for granting store visit points at the A store Sa.

  The processing module 221 registers key code information related to the issued key code in the key code database 222. As described above, the key code information includes, for example, a WiFi area ID, a store ID, a store display ID, a key code, a key code display date and time, and the like.

  The processing module 221 receives the key code and the telephone number of the mobile terminal 4 via the access point Na where the mobile terminal 4 is located.

  Here, referring to FIG. 4 and FIG. 5, an example of a procedure when a customer who possesses the mobile terminal 4 visits the store S, inputs a key code and a telephone number to the mobile terminal 4 and transmits them to the server 2. Will be described.

  First, a customer visits the A store Sa and operates the mobile terminal 4 to connect to the WiFi spot by the access point Na. Subsequently, when the customer activates the browser, the point grant application screen illustrated in FIG. 4 is displayed on the display of the mobile terminal 4.

  Subsequently, the customer confirms the store display Da in the store A, and inputs “325” displayed on the store display Da at that time into the key code input field 41 (see FIG. 5). Subsequently, the customer inputs the telephone number of the mobile terminal 4 in the telephone number input field 42 and taps the “submit” button 43 (see FIG. 5). Thereby, the mobile terminal 4 transmits the key code and the telephone number to the server 2.

  The processing module 221 shown in FIG. 2 refers to the key code information in the key code database 222 based on the key code received from the mobile terminal 4 and identifies the store where the customer has visited. At this time, the processing module 221 identifies the WiFi area based on the setting information of the access point Na that relays the transmission of the key code, receives the key code issued to the store in the identified WiFi area, and the mobile terminal 4 The store is identified by comparing the key code.

  When the processing module 221 identifies a store, the date and time when the key code is received from the portable terminal 4 and the key code display date and time of the key code information can be compared to determine that the key code has been input in the store. Alternatively, the store may be specified. Thereby, it becomes possible to reduce the situation where a key code is input from a place other than a store and points are erroneously given.

  The processing module 221 transmits an error message to the mobile terminal 4 when the store cannot be specified.

  The processing module 221 refers to the member information in the member database 3 based on the telephone number received from the portable terminal 4 and identifies the customer who has visited the store.

  The processing module 221 executes point grant processing for granting points provided by the identified store to the identified customer.

  Here, with reference to FIG.6 and FIG.7, an example of the procedure at the time of giving a point to the customer who visited the store is demonstrated.

  First, when the customer who has visited the store is specified in the server 2 and it is specified that the customer has visited the store A, the point granting guide screen illustrated in FIG. 6 is displayed on the display of the portable terminal 4. .

  Subsequently, when the customer selects a URL (Uniform Resource Locator) 44 displayed on the display of the mobile terminal 4 to instruct connection, a point grant request message is transmitted to the server 2 and is displayed on the display of the mobile terminal 4. 7 is displayed. The customer is notified by the point acquisition notification screen of the figure that 30 points have been acquired as a store visit point to the store A.

  Next, with reference to FIG. 8, a series of procedures when a point is given to a customer who has visited the store S will be described.

  First, the processing module 221 of the server 2 periodically issues a key code of each store S, and displays the issued key code on the store display D of the corresponding store S (step S101). The process of step S101 is continuously performed after this.

  Subsequently, the mobile terminal 4 connects to the WiFi spot provided in the store S according to the operation instruction of the customer who has visited the store S (step S102).

  Subsequently, the mobile terminal 4 activates the browser according to the customer's operation instruction and displays the point grant application screen shown in FIG. 4 (step S103). The customer inputs the key code and the telephone number displayed on the store display D on the point grant application screen.

  Subsequently, when the mobile terminal 4 detects a tap on the “submit” button 43 on the point grant application screen (step S104), the mobile terminal 4 transmits the key code and the telephone number input on the point grant application screen to the server 2 (step S104). S105).

  Subsequently, the processing module 221 of the server 2 refers to the key code information in the key code database 222 based on the key code received from the mobile terminal 4, and identifies the store S where the customer has visited (Step S106).

  Subsequently, the processing module 221 of the server 2 refers to the member information in the member database 3 based on the telephone number received from the mobile terminal 4, and identifies the customer who has visited the store S (step S107).

  Subsequently, when the processing module 221 of the server 2 specifies the store S and the customer who have visited the store, the mobile terminal 4 provides URL information for giving the specified customer a point of visit to the specified store S. (Step S108).

  Subsequently, the mobile terminal 4 displays the point grant guide screen shown in FIG. 6 (step S109).

  Subsequently, when the mobile terminal 4 detects a connection instruction to the URL (step S110), the mobile terminal 4 transmits a point grant request message to the server 2 (step S111).

  Subsequently, the processing module 221 of the server 2 executes point grant processing for granting a store visit point to the store S to the customer of the mobile terminal 4 (step S112).

  Subsequently, the processing module 221 of the server 2 transmits notification information relating to the giving of the store visit point to the portable terminal 4 (step S113).

  Subsequently, the mobile terminal 4 displays the point acquisition notification screen shown in FIG. 7 (step S114).

  As described above, according to the incentive provision system 1 in the embodiment, a key code that is associated with a predetermined store S and whose contents are changed every predetermined time is issued, and the issued key code is stored in the store. When the phone number and the key code of the portable terminal are received on the store display D in S, the store S is identified based on the received key code, and the store S is visited based on the received phone number. The point provided by the store can be given to the customer after identifying the customer.

  Therefore, according to the incentive provision system 1 in the embodiment, a customer who visits a store inputs and transmits the key code displayed in the store and the phone number of his / her mobile terminal from the mobile terminal, You can receive the points of the store you visited. Therefore, points can be given to the customer without using a portable terminal or a point card equipped with a non-contact type IC card.

[Modification]
The present invention is not limited to the above-described embodiments, and can be implemented in various other forms without departing from the gist of the present invention. For this reason, the said embodiment is only a mere illustration in all points, and is not interpreted limitedly. For example, the above-described processes (steps) can be arbitrarily changed in order as long as the process contents do not contradict, or can be executed in parallel.

  Moreover, although embodiment mentioned above demonstrated the case where a store visit point is provided, it is applicable not only to a store visit point but when giving other points. For example, it is good also as giving the point according to the purchase amount in a store. In this case, at the time of accounting, in addition to the key code and the telephone number, the payment amount may be input from the portable terminal 4, and points corresponding to the payment amount may be given to the customer.

  Moreover, in embodiment mentioned above, although demonstrated using the point as an incentive given to a customer, an incentive is not limited to this. For example, the present invention can be similarly applied to a case where a coupon or catalog is given to a customer as an incentive.

  When a catalog is given as an incentive, for example, the electronic catalog or the URL of the electronic catalog may be transmitted to the customer's portable terminal 4 or the catalog may be mailed to the customer's address. The customer's address can be acquired from the member information in the member database 3.

DESCRIPTION OF SYMBOLS 1 ... Incentive provision system, 2 ... Server, 3 ... Member database, 4 ... Portable terminal, 20 ... Processor, 21 ... Communication interface, 22 ... Storage resource, 220 ... Computer program, 221 ... Processing module, 222 ... Key code database, N ... Network, Na ... Access point, R ... WiFi area

Claims (6)

An issuing unit that issues an identification code that is associated with a predetermined location and whose contents are changed every predetermined time;
A display control unit for displaying the issued identification code on a display at the location;
When receiving the information for identifying the portable terminal and the identification code, the location is identified based on the received identification code, and the location is visited based on the received information identifying the portable terminal. A specific section for identifying customers,
A granting unit for granting an incentive provided by the identified location to the identified customer;
An incentive grant system comprising:   The incentive provision system according to claim 1, wherein the place is divided into stores.   The incentive provision system according to claim 1, wherein the issuing unit issues the identification code for each relay device of a wireless LAN.   The incentive provision system according to any one of claims 1 to 3, wherein the information specifying the mobile terminal is a telephone number of the mobile terminal.   The incentive provision system according to any one of claims 1 to 4, wherein the incentive is at least one of a point, a coupon, and a catalog. An issuance step for issuing an identification code that is associated with a predetermined location and whose contents are changed every predetermined time;
A display control step of displaying the issued identification code on a display at the location;
When receiving the information for identifying the portable terminal and the identification code, the location is identified based on the received identification code, and the location is visited based on the received information identifying the portable terminal. Specific steps to identify customers,
A granting step of granting an incentive provided by the identified location to the identified customer;
Incentive grant method including