KR102697963B1 - Server for managing on-line market - Google Patents

Abstract

According to the present invention, an online market management server can be provided. The online market management server according to embodiments includes a communication unit for receiving independent mall information from a member terminal; a storage unit for storing independent mall information input through the communication unit; a control unit for providing independent mall information stored in the storage unit and an online market management program to the member terminal, wherein the control unit performs the following operations: transmitting a promotional link to a second user in the KakaoTalk friend list of a first user upon a request from a first user; and installing a home screen icon on the desktop of a user device of the second user upon a request from the second user to add a home screen shortcut through access to the promotional link; and the control unit can cause a head office banner or a banner directly set by the independent mall to be displayed on the screen of the member terminal upon a request from an operator.

Description

{SERVER FOR MANAGING ON-LINE MARKET}

The present invention relates to an online market-based management server, and more specifically, to an online market-based management server that manages branches and franchisees.

The number of users using online shopping malls is rapidly increasing, and competition among online shopping malls to attract more users is also increasing. Accordingly, each online shopping mall is making great efforts to provide more diverse services to users who can purchase products.

Online shopping malls should strive to provide various services to users who can purchase products, and should also allow more individual sellers to sell various products at low prices and reliably in the open market they operate. This is because the more trustworthy individual sellers there are, the more users who want to purchase products.

However, conventional online shopping malls are unable to provide various services to independent malls that wish to sell products in open markets, and there are also restrictions on the management of these independent malls.

The present invention is intended to solve the above-described problems, and the purpose of the present invention is to provide an online market management server capable of efficiently promoting an online market and operating the online market easily and diversely.

An online market management server according to embodiments includes a communication unit for receiving independent mall information from a member terminal; a storage unit for storing independent mall information input through the communication unit; a control unit for providing independent mall information stored in the storage unit and an online market management program to the member terminal, wherein the control unit performs the following operations: transmitting a promotional link to a second user in a KakaoTalk friend list of a first user upon a request from a first user; and installing a home screen icon on the desktop of a user device of the second user upon a request from the second user to add a home screen shortcut through access to the promotional link; and wherein the control unit can cause a head office banner or a banner directly set by the independent mall to be displayed on the screen of the member terminal upon a request from an operator.

According to the online market management server according to the present invention, promotion of online market management can be effectively performed by installing a shortcut screen on the home screen through KakaoTalk.

According to the online market management server according to the present invention, branches and franchises can be operated independently from the head office. Accordingly, branches and franchises can operate the online market by autonomously selecting the desired banner.

According to the online market management server according to the present invention, the margin rates of branches and franchisees can be set to be specialized. Accordingly, individual margin rates of branches and franchisees can be easily applied.

FIG. 1 is a schematic diagram exemplarily showing an online market management system according to an embodiment of the present invention.
Figure 2 is a block diagram exemplarily explaining the online market management system illustrated in Figure 1.
FIG. 3 is a block diagram exemplarily showing the first user device illustrated in FIG. 2.
FIG. 4 is a block diagram exemplarily showing the online market management server illustrated in FIG. 2.
Figure 5 is a block diagram exemplarily showing the member information DB illustrated in Figure 4.
Figure 6 is a flowchart for exemplarily explaining the operation method of the application management unit illustrated in Figure 4.
Figure 7 is a flowchart for exemplarily explaining the member registration and authentication method among the operations of the member information management unit illustrated in Figure 4.
Figure 8a is a block diagram exemplarily showing the banner DB illustrated in Figure 4.
FIG. 8b is a flowchart for exemplarily explaining a banner management method of the online market management server illustrated in FIG. 2.
Figure 9a is a block diagram exemplarily showing the margin rate management DB illustrated in Figure 4.
FIG. 9b is a flowchart for exemplarily explaining a margin rate management method of the online market management server illustrated in FIG. 2.
Figures 10a to 10f exemplarily show the process of adding a home screen shortcut and installing a home screen icon through a promotional link connection.
Figures 11a to 11h exemplarily show the process of selling an independent mall through membership registration.
Figure 12a shows a list of products to which the individual branch margin rates of each affiliated store are applied.
Figure 12b shows a list of products to which the branch's head office wholesale price margin rate is applied.
Figure 13 shows the wholesale price, selling price, and margin rate of one franchise store.
Figure 14a shows the headquarters operator's screen for applying the preferred branch margin rate with incentives applied.
Figure 14b shows the branch operator's screen for applying individual branch margin rates with incentives applied.

Hereinafter, embodiments of the present invention will be described clearly and in detail so that a person having ordinary skill in the art can easily practice the present invention.

FIG. 1 is a schematic diagram exemplarily showing an online market management system according to an embodiment of the present invention.

Referring to FIG. 1, an online market management system (1000) may include first and second user devices (1100, 1200) and an online market management server (2000).

A user can access an online market management server (2000) using a first and second user devices (1100, 1200). Here, the first user device (1100) may be an APP-based device such as a smart phone or a tablet PC, and the second user device (1200) may be a WEB-based device such as a laptop PC or a desktop PC. The first and second user devices (1100, 1200) and the online market management server (2000) may communicate with each other by wire or wirelessly. By accessing the online market management server (2000) using the first or second user devices (1100, 1200), the user can provide an online market management service provided by the operator of the online market management server (2000). The member terminal may be the first or second user devices (1100, 1200).

Figure 2 is a block diagram exemplarily explaining the online market management system illustrated in Figure 1.

Referring to FIG. 2, the online market management system (1000) may include a first user device (1100), a second user device (1200), and an online market management server (2000). The first user device (1100) may be a smart phone, and the second user device (1200) may be a desktop PC. For example, the first user device (1100) may be an APP-based terminal, and the second user device (1200) may be a WEB-based terminal.

The first and second user devices (1100, 1200) may be connected to each other via a communication network. In addition, each of the first and second user devices (1100, 1200) may be connected to an online market management server (2000) via a communication network. The first and second user devices (1100, 1200) may transmit data for online market management to the online market management server (2000) or receive data from the online market management server (2000). The first and second user devices (1100, 1200) may receive information provided by a user via an online market management program and provide an online market management service required by the user. The user may be an independent mall user of the online market, an independent mall operator, or an operator of the online market headquarters.

The first user device (1100) may include a screen unit (1110) and a driving unit (1120). The driving unit (1120) of the first user device (1100) may execute an online market management application. Similarly, the driving unit (1220) of the second user device (1200) may provide an online market management service on the screen unit (1210) by using a web service such as a homepage. The first and second user devices (1100, 1200) may include hardware or software for driving an online market management application or a web service.

An online market management server (2000) may include a communication unit (2100), a storage unit (2200), and a control unit (2300). The online market management server (2000) may store data input from first and second user devices (1100, 1200), calculate online market management data desired by a user from the stored data, and transmit the calculated data to the first and second user devices (1100, 1200).

The communication unit (2100) can receive member information, independent mall information, banner information, and margin management information from the first and second user devices (1100, 1200). To this end, the communication unit (2100) can include a long-distance network interface, such as a 3G module, an LTE module, an LTE-A module, a Wi-Fi module, a WiGig module, an Ultra Wide Band (UWB) module, or a LAN card. In addition, the communication unit (2100) can include a short-distance network interface, such as a Magnetic Secure Transmission (MST) module, a Bluetooth module, an NFC module, an RFID module, a ZigBee module, a Z-Wave module, or an infrared module.

The communication unit (2100) can receive member information from the first and second user devices (1100, 1200). The communication unit (2100) can approve or block member registration under the control of the control unit (2300). In addition, the communication unit (2100) can approve, block, or restrict use of the online market management service according to member information at the time of login. The communication unit (2100) can provide member information to the storage unit (2200).

The storage unit (2200) can store member information, independent mall information, banner information, and margin management information necessary for online market management. Member information can be classified and stored as independent mall users, independent mall operators, and headquarters operators according to the users of the first and second user devices (1100, 1200). Independent mall information can be classified and stored as independent mall usage period and authority, product management, order delivery management, category management, independent mall distribution, user member management, and sales commission management. Banner information can store information about the banner of the corresponding independent mall.

The control unit (2300) can control each component included in the online market management server (2000) and the operation of the online market management server (2000). The control unit (2300) can provide various online market management to the user. The control unit (2300) can perform an online market management service of the online market management server (2000) by using member information, independent mall information, banner information, and margin rate management information received from the first and second user devices (1100, 1200). In addition, the control unit (2300) can perform an operation of managing and updating member data, independent mall data, banner data, and margin rate management data. To this end, the control unit (2300) can include a central processing unit (CPU), a graphic processing unit (GPU), a micro controller unit (MCU), or a microprocessor.

FIG. 3 is a block diagram exemplarily showing the first user device illustrated in FIG. 2. In FIG. 3, a smart phone is exemplarily shown.

Referring to FIG. 3, the first user device (1100) may include a screen unit (1110), a wireless communication unit (1111), an input/output interface unit (1112), an operating system (1113), an online market management application (1114), and a memory (1115). Hereinafter, the first user device (1100) will be described, but the second user device (1200) may also provide an online market management service through an online market management program in a web-based manner.

The wireless communication unit (1111) enables the first user device (1100) to be wirelessly connected to the online market management server (see FIG. 2, 2000). In addition, the first user device (1100) can exchange data with an external device, such as the second user device (1200) or the online market management server (2000), through the wireless communication unit (1111). The wireless communication unit (1111) may include a wireless Internet module, such as a 3G module, an LTE module, an LTE-A module, a Wi-Fi module, etc.

The input/output interface unit (1112) can be used to input characters or numbers into the first user device (1100) or to provide content to the user. The input/output interface unit (1112) can be connected to an internal input device such as a visual keyboard, or an external input device (e.g., a keyboard or an electronic pen) using a wire or Bluetooth. In addition, the input/output interface unit (1112) can be connected to an internal output device such as a screen unit (1110), or an external output device (e.g., a monitor or a printer) using a wire or Bluetooth.

The operating system (1113) can provide an environment in which the online market management application (1114) can be executed. The online market management application (1114) can provide a user interface (UI) that can set and manage the use of services through user membership registration or login. In addition, the online market management application (1114) can provide a user interface through which the first user device (1100) can connect to the online market management server (2000) and send and receive online market management data. The online market management application (1114) can send and receive data through the input/output interface unit (1112) and the operating system (1113).

The memory (1115) can store member information (e.g., user ID, password, etc.) of a user using the online market management application (1114). In addition to the password, the memory (1115) can also store programs such as an operating system (1113) or an online market management application (1114).

FIG. 4 is a block diagram exemplarily showing the online market management server illustrated in FIG. 2.

Referring to FIG. 4, the online market management server (2000) may include a communication unit (2100), a storage unit (2200), and a control unit (2300). The online market management server (2000) may receive member data, independent mall data, banner data, or margin rate management data from the first and second user devices (1100, 1200), and in response to an information request, may calculate member data, independent mall data, banner data, or margin rate management data desired by the user, and provide the calculated data to the user.

The communication unit (2100) may include an input unit (2110) and an output unit (2120). The input unit (2110) may receive data on member information, independent mall information, banner information, and margin rate management information from the first and second user devices (1100, 1200), and transmit the data to the storage unit (2200) or the control unit (2300). When an online market management service request is received from the first and second user devices (1100, 1200), the output unit (2120) may directly obtain online market management data from the storage unit (2200) or may calculate online market management data through the control unit (2300) and provide it to the user.

The storage unit (2200) stores online market management data received from the input unit (2110), and may include a member information DB (2230), a product sales management DB (2240), a banner management DB (2250), and a margin rate management DB (2260). The member information DB (2230) may store user information about independent mall users, independent mall operators, and headquarters operators. The product sales management DB (2240) may store information about product management, order delivery management, and category management. The banner management DB (2250) may store information about banners such as headquarters banners, branch banners, and directly set banners connected to the independent mall. The margin rate management DB (2260) may store information about the margin rate of the independent mall.

The control unit (2300) may include a processor (2310), an application management unit (2320), a member information management unit (2330), a product sales management unit (2340), a banner management unit (2350), and a margin rate management unit (2360). The control unit (2300) may be implemented by hardware or software. For example, the processor (2310) may be implemented by hardware, and the application management unit (2320), the member information management unit (2330), the product sales management unit (2340), the banner management unit (2350), and the margin rate management unit (2360) may be implemented by an algorithm or software.

The processor (2310) can control the overall operation of the online market management server (2000). For example, the processor (2310) can access the member information DB (2230), the product sales management DB (2240), the banner management DB (2250), and the margin rate management DB (2260) of the storage unit (2200), and execute an algorithm or program command that constitutes the member information management unit (2330), the product sales management unit (2340), the banner management unit (2350), and the margin rate management unit (2360), thereby driving the control unit (2300). In addition, the processor (2310) can include controllers, interfaces, a graphic engine, etc. that control various components of the online market management server (2000). The processor (2310) may be provided in the form of a system-on-chip (SoC), an application specific integrated circuit (ASIC), a field programmable gate array (FPGA), etc.

The application management unit (2320) can provide an online market management application to the first user device (1100) or execute an online market management program on the second user device (1200). The application management unit (2320) can receive online market management data from the online market management server (2000) through the first and second user devices (1100, 1200) or provide an online market management service. The application management unit (2320) can provide a user interface (UI) for providing or receiving online market management data to the first and second user devices (1100, 1200).

The member information management unit (2330) can access the member information DB (2230) of the storage unit (2200) to manage member information. Here, the member information may be information about independent mall users, independent mall operators, and headquarters operators. When new member information is input through the first user device (1100), the member information management unit (2330) can grant an ID to the new member and control the new member ID and name to be stored in the member information DB (2230). When the information of an existing member is changed, the member information management unit (2330) can update the member information stored in the member information DB (2230). The member information management unit (2330) can provide comments or online consultation means for smooth communication between the headquarters operator of the online market management server (2000), the independent mall operator, and independent mall users.

The product sales management unit (2340) can access the product sales management DB (2240) of the storage unit (2200) to manage products and sales of products. When product information and order information are input through the first and second user devices (1100, 1200), the product sales management unit (2340) can control the product information and order information to be stored in the product sales management DB (2240). When existing product information and order information are changed, the product sales management unit (2340) can update the product information and order information stored in the product sales management DB (2240). At this time, the product information can include product information, information on the category to which the product belongs, wholesale price information of the product, and sales price information of the product.

The banner management unit (2350) can access the banner management DB (2250) of the storage unit (2200) to manage banner information. The banner management unit (2350) can control the banner information to be stored in the banner management DB (2250) when the corresponding banner information is input through the first and second user devices (1100, 1200). The banner management unit (2350) can update the banner information stored in the banner management DB (2250) when the existing banner information is changed. At this time, the banner can be connected to the corresponding independent mall by a hyperlink. The banner is described in more detail in FIGS. 8A and 8B.

The margin rate management unit (2360) can access the margin rate management DB (2260) of the storage unit (2200) to manage banner information. The margin rate management unit (2360) can control the margin rate information to be stored in the margin rate management DB (2260) when the corresponding margin rate information is input through the first and second user devices (1100, 1200). The margin rate management unit (2360) can update the margin rate information stored in the margin rate management DB (2260) when the existing margin rate information is changed. At this time, the margin rate can be assigned differently depending on the corresponding independent mall. Accordingly, the sales network can be managed efficiently. The margin rate management is described in more detail in FIG. 9a and FIG. 9b.

Figure 5 is a block diagram exemplarily showing the member information DB illustrated in Figure 4.

Referring to FIG. 5, information on independent mall users (2231), independent mall operators (2232), and headquarters operators (2235) can be stored in the member information DB (2230). Independent mall users (2231) can purchase products sold in the independent mall using the first or second user devices (see FIG. 2, 1100, 1200).

An independent mall operator (2232) may provide or use an online market management service by using a first or second user device (see FIG. 2, 1100, 1200). An independent mall may include branches and franchisees. That is, an independent mall operator may include a branch operator (2233) and a franchisee operator (2234). Franchises may include franchisees belonging to the head office and franchisees belonging to branches. A plurality of branches may be provided, and franchisees belonging to each branch may be different from each other.

The head office operator (2235) may be a server operator (2226) that manages the online market management server (2000). The head office may manage branches and franchisees belonging to the head office.

Figure 6 is a flowchart for exemplarily explaining the operation method of the application management unit illustrated in Figure 4.

Referring to FIG. 6, the application management unit (2320) may provide an online market management application to a first user device (1100) or support installation and execution of an online market management program through a second user device (1200).

In step S210, the application management unit (2320) can install or execute an online market management program on the first user device (1100). The online market management program can be downloaded from the online market management server (2000) and stored and installed in the memory unit (1115) of the first user device (1100). The online market program can be installed using KakaoTalk. For example, users include a first user and a second user, and the first user can access the online market program through KakaoTalk. At the request of the first user, the control unit (2300) can send a promotional link to a friend in the KakaoTalk friend list of the first user. The friend can be the second user. Alternatively, the second user can access the online market management program through KakaoTalk QR scan. The second user can click the add home screen shortcut button in the online market program through accessing the promotional link. Accordingly, the control unit (2300) can install a home screen icon on the terminal of the first user. The above home screen icon may be installed on the desktop of the first user terminal, but is not limited thereto. The user device may be the first or second user device (see FIG. 2, 1100, 1200).

According to the embodiments, independent mall users and independent mall operators can easily access the independent mall through the home screen icon. Since the home screen icon is installed using KakaoTalk, online market promotion can be easily and effectively carried out.

At step S220, the application management unit (2320) can determine whether the installation of the program was successful. If the installation of the program failed (NO), the application management unit (2320) can inform the first user device (1100) of the program installation failure (S225). If the program installation was successful (YES), the application management unit (2320) can perform step S230.

At step S230, the application management unit (2320) can check whether the communication unit (2100), storage unit (2200), and control unit (2300) of the online market management server (2000) are operating normally. The application management unit (2320) can check whether the user can normally use the online market management application or online market management program provided by the online market management server (2000) using the first user device (1100).

In step S231, the application management unit (2320) can check the operation of the communication unit (2100) of the online market management server (2000). First, the application management unit (2320) can check whether the online market management server (2000) is smoothly connected to the first or second user device (1100, 1200).

At step S232, the application management unit (2320) can check the operation of the storage unit (2200) of the online market management server (2000).

At step S233, the application management unit (2320) can check the operation of the control unit (2300) of the online market management server (2000).

Figure 7 is a flowchart for exemplarily explaining the member registration and authentication method among the operations of the member information management unit illustrated in Figure 4.

Referring to Fig. 7, the member information management unit (2330) of the online market management server (2000) can manage member registration through a user authentication procedure. At this time, the member registration may correspond to the independent mall operator member registration described in Fig. 5. That is, the independent mall operator may include a branch operator and an affiliate store operator.

In step S110, the independent mall operator can register as a member using the first or second user device (1100, 1200). A person who wishes to operate an independent mall can register as a member by accessing the online market management server (2000) or through an online market management application. For example, the person who wishes to operate an independent mall can access the member registration page through a link received from the head office operator or another independent mall operator. The above-mentioned member registration is an independent mall operator member registration, and the fact that the above-mentioned member registration has been completed can be interpreted as including receiving an independent mall.

At step S120, the member information management unit (2330) may request the independent mall operator to perform the necessary procedures for the independent mall division when registering as a member. The above procedures may include providing information about the shopping mall trade name, individual code, and independent mall domain, agreeing to and signing the independent mall division terms and conditions, and paying the independent mall division fee. In addition, the above procedures may further include providing personal information such as the operator's name, date of birth, resident registration number, phone number, email, address, etc. The operator may register as a member by responding to the request provided by the member information management unit (2330).

At step S140, when the response from the prospective independent mall operator is completed (S130), the operator candidate completes registration as an independent mall operator (S141) and can receive the corresponding independent mall (S142).

If the above-mentioned operator accesses the membership registration page through a link provided by the head office operator to register as a member and receive an independent mall, the independent mall may be a branch or an affiliated store belonging to the head office.

If the above-mentioned operator accesses the membership registration page through a link provided by the branch operator and registers for membership and receives an independent mall, the independent mall may be an affiliated store of the branch.

If the above-mentioned independent mall operator accesses the membership registration page through a link provided by the franchise operator, registers as a member, and receives an independent mall, the allocated independent mall may be a branch. In this case, if the franchise operator who provided the link is a franchise operator affiliated with the head office, the allocated independent mall may be a franchise affiliated with the head office. If the franchise operator who provided the link is a franchise operator affiliated with a branch, the allocated independent mall may be a franchise affiliated with the same branch.

If there is no response to the request execution at step S130 or the response is incomplete (NO), the member information management unit (2330) may guide the user to perform the identity verification procedure again.

Figure 8a is a block diagram exemplarily showing the banner DB illustrated in Figure 4.

Referring to FIG. 8a, information on a headquarters banner (2251), a branch banner (2252), a directly set banner (2253), etc. may be stored in the banner DB (2250). At the request of an independent mall, a headquarters banner or a banner set by an independent mall may be displayed on the screen of a member terminal. The headquarters banner (2251) may be a default setting. Independent malls set with a headquarters banner (2251) may display one of the independent malls that has set a headquarters banner (2251) on the user's device when the user clicks on the headquarters banner (2251). The banner set by the independent mall may include a branch banner (2252) and a directly set banner (2253). This will be described in more detail below.

The branch banner (2252) can be used by the branch and the affiliated stores of the branch. When a user clicks on the branch banner (2252), any one of the independent malls that has set the branch banner (2252) can be displayed on the user's device. The independent malls that have set the branch banner (2252) can include affiliated stores that have set the branch banner (2252) among the branch and the affiliated stores of the branch. When there is a request from an affiliated store of the branch, the control unit can set the headquarters banner (2251) or the banner (2253) set directly by the branch as the banner of the affiliated store, not the branch banner (2252).

The directly set banner (2253) may be one selected from the headquarters banner (2251) and the branch banner (2252) according to the request of the independent mall. The directly set banner (2253) may include an affiliate banner in addition to the headquarters banner (2251) and the branch banner (2252), but is not limited thereto. For example, if the affiliate requests the headquarters banner (2251) as the directly set banner (2253), when the user clicks the headquarters banner (2251), the affiliate may be displayed on the user's user device. If the affiliate requests the branch banner (2252) as the directly set banner (2253), when the user clicks the branch banner (2252), the affiliate may be displayed on the user's user device. Alternatively, if the merchant requests a banner (2253) that the merchant has set up directly, the merchant may be displayed on the user's device when the user clicks on the merchant banner.

FIG. 8b is a flowchart for exemplarily explaining a banner management method of the online market management server illustrated in FIG. 2.

Referring to FIG. 8b together with FIG. 8a, the first or second user device (1100, 1200) illustrated in FIG. 2 can download an online market management application from an online market management server (2000) and use an online market management service through the online market management program.

In step S310, the online market management server (2000) can cause the online market management program to be executed on the first or second user device (1100, 1200). The first user device (1100) can download the online market management application from the online market management server (2000). When executing the online market management program, the independent mall operator membership registration and independent mall distribution procedures described in FIG. 7 can be performed.

At step S320, the control unit (2300) can request a banner setting to the independent mall operator or receive a banner change request from the independent mall operator. The control unit (2300) can output the banner setting request to the screen unit (1110) of the first or second user device (1100, 1200).

In step S330, the control unit (2300) can search the banner management DB (2250) of the storage unit (2200) for the banner requested by the independent mall operator in response to the request of the independent mall operator.

In step S330, the control unit (2300) can provide a banner setting service requested by the independent mall operator. The banner setting service can be applied to the independent mall.

According to one embodiment, the headquarters banner (2251) may be set as the default banner for the headquarters and branches affiliated with the headquarters. At the request of the independent mall operator, the headquarters banner (2251) or the banner (2253) set directly by the independent mall may be set as the banner of the independent mall. The request of the independent mall operator may include not separately changing the default setting value and changing the default setting value. This will be described in more detail below.

Even without separate settings or requests from the head office operator, the banner of the head office mall can be set as the head office banner (2251).

A franchisee affiliated with the head office may have the head office banner (2251) set as the default value if there is no separate request from the franchisee operator. If an independent mall user clicks on the head office banner (2251), the control unit (2300) may display the head office or the franchisee affiliated with the head office on the display of the user device of the independent mall user. In contrast, if an affiliated franchisee operator affiliated with the head office requests a banner (2253) that he or she has set himself or herself as the franchisee banner, the franchisee banner may be applied to the franchisee affiliated with the head office. If an independent mall user clicks on the franchisee banner, the control unit (2300) may display the franchisee on the user device of the independent mall user.

The banner of the branch may be the default banner of the headquarters (2251). Accordingly, if there is no separate change request from the branch operator, the banner of the branch may be set to the banner of the headquarters (2251). If the independent mall user clicks the banner of the headquarters (2251), the control unit (2300) may further display the branch on the user device of the independent mall user.

A branch banner (2252) may be set at the request of the branch operator. When an independent mall user clicks on the branch banner (2252), the control unit (2300) may further display the branch on the display unit of the independent mall user's user device.

The banner of a franchisee belonging to a branch may be influenced by the banner of the branch. For example, if the headquarters banner (2251) is set as the banner of the branch, the control unit (2300) may set the headquarters banner (2251) as the banner of the franchisee belonging to the branch, unless there is a separate request from the franchisee operator. On the other hand, if the branch operator sets a separate branch banner (2252), the control unit (2300) may set the branch banner (2252) as the banner of the franchisee, unless there is a separate request from the franchisee operator belonging to the branch.

In contrast, the franchise operator belonging to the branch can request a banner (2253) set directly. The control unit (2300) can apply the banner (2253) set directly as the banner of the franchise belonging to the branch. When the independent mall user clicks on the franchise banner, the control unit (2300) can display the franchise on the user device of the independent mall user.

According to embodiments, when an independent mall user clicks on a headquarters banner (2251), one of the headquarters, a franchise affiliated with the headquarters, a branch set with the headquarters banner (2251), and a franchise affiliated with the branch may be displayed on the user's device. Whether the control unit (2300) will display one of the headquarters, a franchise affiliated with the headquarters, a branch set with the headquarters banner (2251), and a franchise affiliated with the branch on the user device may be determined based on the order stored in the storage unit (2200).

According to embodiments, when an independent mall user clicks on a branch banner (2252), one of the branches set as the branch banner (2252) and the affiliated stores belonging to the branch can be displayed on the user's user device. At this time, which of the branches and the affiliated stores belonging to the branch will be displayed on the user device by the control unit (2300) can be determined based on the order stored in the storage unit (2200).

According to the embodiments, branches and franchises can operate online markets by autonomously selecting desired banners. Accordingly, banners of branches and franchises can be operated independently from the head office. Branches and franchises can operate in various ways.

Figure 9a is a block diagram exemplarily showing the margin rate management DB illustrated in Figure 4.

Referring to FIG. 9a, the margin rate management DB (2260) may store information on the margin rates of franchisees (261), branches (262), and franchisees (263) belonging to the branch office.

The control unit (2300) can apply the headquarters wholesale price margin rate (2261) as a default value to the franchise stores (261) belonging to the headquarters. If there is no separate request, the control unit (2300) can apply the headquarters wholesale price margin rate (2261) to the franchise stores (261) belonging to the headquarters. At the request of the headquarters, the control unit (2300) can apply the priority application margin rate (2262) to the franchise stores (261) belonging to the headquarters. The priority application margin rate (2262) can be different from the headquarters wholesale price margin rate (2261). The priority application margin rate (2262) can be applied with priority over the headquarters wholesale price margin rate (2261). Applying the priority application margin rate (2262) can correspond to an incentive policy. The margin of a good franchise store (261) can be adjusted by applying the priority application margin rate (2262). According to embodiments, the online market management server can efficiently manage and utilize the sales network through margin rate management. The headquarters wholesale price margin rate (2261) and the priority application margin rate (2262) can be applied to each individual product. Accordingly, in the case of franchise stores (261) belonging to the same headquarters, the headquarters wholesale price margin rate (2261) can be applied to the first product, and the priority application margin rate (2262) can be applied to the second product.

The control unit (2300) can apply the basic wholesale price margin rate (2263) to the branch (262) as a default setting value. Accordingly, if there is no separate request, the control unit (2300) can apply the basic wholesale price margin rate (2263) to the branch (262). The basic wholesale price margin rate (2263) can be the same as the head office wholesale price margin rate (2261).

At the request of the head office, the control unit (2300) may apply the priority branch margin rate (2264) to the branch (262). The priority branch margin rate (2264) may be different from the basic wholesale price margin rate (2263). The priority branch margin rate (2264) may be applied in preference to the basic wholesale price margin rate (2263). Applying the priority branch margin rate may correspond to an incentive policy. By applying the priority branch margin rate (2264), the margin of a good franchisee may be reduced and the margin of a general franchisee may be increased. According to embodiments, the online market management server may efficiently manage and utilize the sales network through margin rate management.

For example, the branch (262) may include different first and second branches. At the request of the head office operator, the control unit (2300) may apply the first priority branch margin rate to the first branch and the second priority branch margin rate to the second branch (262). The second priority branch margin rate (2264) may be different from the first priority branch margin rate.

The basic wholesale margin rate (2263) and the preferred branch margin rate (2264) can be applied to each individual product. Accordingly, at the same branch (262), the basic wholesale margin rate (2263) can be applied to the first product, and the preferred branch margin rate (2264) can be applied to the second product.

The control unit (2300) can apply the basic branch margin rate (2265) as a default value to the franchisees (263) belonging to the branch. The basic branch margin rate (2265) can be set at the request of the branch (262) or the head office. The basic branch margin rate (2265) can be different from the basic wholesale price margin rate (2263). If there is no separate request, the control unit (2300) can apply the basic branch margin rate (2265) to the franchisees (263) belonging to the branch. At the request of the branch (262) operator, the control unit (2300) can apply the individual branch margin rate (2266) to the franchisees (263) belonging to the branch. The individual branch margin rate (2266) can be applied with priority over the basic branch margin rate (2265). Applying the individual branch margin rate (2266) may correspond to an incentive policy. By applying the individual branch margin rate (2266), different margin rates may be applied to the affiliated stores (263) belonging to multiple branches. The individual branch margin rates (2266) of the affiliated stores (263) belonging to multiple branches may be the same or different. For example, the affiliated stores (263) belonging to multiple branches may include different first affiliated stores and second affiliated stores. At the request of the head office operator, the control unit (2300) may apply the first individual branch margin rate to the first affiliated store and the second individual branch margin rate to the second affiliated store. The second individual branch margin rate may be different from the first individual branch margin rate. Accordingly, the branch (262) may efficiently manage the affiliated affiliated stores (263).

The basic branch margin rate (2265) and the individual branch margin rate (2266) can be applied to each individual product. Accordingly, at the same branch (262), the basic branch margin rate (2265) can be applied to the first product, and the individual branch margin rate (2266) can be applied to the second product.

FIG. 9b is a flowchart for exemplarily explaining a margin rate management method of the online market management server illustrated in FIG. 2.

Referring to FIG. 9b, the first or second user device (1100, 1200) illustrated in FIG. 2 can download an online market management application from an online market management server (2000) and use an online market management service through the online market management program.

In step S410, the online market management server (2000) can cause the online market management program to be executed on the first or second user device (1100, 1200). The first user device (1100) can download the online market management application from the online market management server (2000). When the online market management program is executed, the independent mall operator membership registration and independent mall distribution procedures described in FIG. 7 can be performed. The margin rate management DB (2260) can store information on the headquarters wholesale price margin rate (2261), the basic wholesale price margin rate (2263), and the basic branch margin rate (2265). The headquarters wholesale price margin rate (2261) and the basic wholesale price margin rate (2263) can be stored in the margin rate management DB (2260) according to the headquarters settings. The head office basic branch margin rate (2265) can be saved by the branch (262) settings.

At step S420, the control unit (2300) can receive a margin rate setting request from the head office operator or the independent mall operator through the first or second user device (1100, 1200) and the communication unit (2100).

In step S430, the control unit (2300) can store the margin rate requested by the independent mall operator in the margin rate management DB (2260) of the storage unit (2200) in response to the request of the independent mall operator. The head office wholesale price margin rate (2261) and the basic wholesale price margin rate (2263) can be set and stored at the request of the head office. At the additional request of the head office, the preferential application margin rate (2262) can be stored as the margin rate set by the head office for the franchisees set by the head office. Accordingly, the control unit (2300) can apply different margin rates to multiple franchisees (261) belonging to the head office. At the additional request of the head office, the preferential branch margin rate (2264) can be stored as the margin rate set by the head office for the branches (262) set by the head office. Accordingly, the control unit (2300) can apply different margin rates to a plurality of different points (262).

The basic branch margin rate (2265) can be set and stored at the request of the branch (262). If there is no separate additional request, the control unit (2300) can apply the basic branch margin rate (2265) to the affiliated stores (263) belonging to the branch. At the additional request of the branch (262), the individual branch margin rate (2266) can be stored as the margin rate set by the branch operator for the affiliated stores requested by the branch (262) operator. Accordingly, the control unit (2300) can apply different margin rates to the affiliated stores (263) belonging to the same branch.

In step S440, the control unit (2300) can provide a margin rate application service reflecting the request of the independent mall operator to the independent mall. For example, a priority margin rate (2262) service requested by the head office operator can be provided to a franchise store (261) belonging to the head office. The franchise store (261) belonging to the head office can be applied with the priority margin rate (2262) requested by the head office operator. If there is no separate request from the head office operator, the franchise store (261) belonging to the head office can be provided with a service applying the head office wholesale price margin rate (2261).

A service applying the priority branch margin rate (2264) requested by the head office operator can be provided to the branch (262). The branch (262) can be applied with the priority branch margin rate (2264) requested by the head office operator. If there is no separate request from the head office operator, the branch (262) can be provided with the basic wholesale margin rate service. The branch (262) can be applied with the basic wholesale margin rate (2263).

In the case of a franchisee (263) belonging to a branch, the individual branch margin rate service requested by the branch operator can be provided to the franchisee. That is, the franchisee (263) can be applied with the individual branch margin rate (2266) requested by the branch (262) operator. If there is no separate request from the branch operator, the franchisee (263) belonging to the branch can be provided with the basic branch margin rate service. That is, the franchisee (263) belonging to the branch can be applied with the basic branch margin rate (2265).

According to embodiments, the margin rates of branches (262) and franchisees (261, 263) can be set to be specialized. Accordingly, individual margin rates of franchisees (261, 263) and franchisees can be easily applied.

According to the embodiments, the selling price may be the price at which an independent mall user purchases from a branch or franchise. The margin of the independent mall operator may correspond to the difference between the selling price and the wholesale price for purchasing goods from the head office, minus the payment agency fee and the text message usage fee. In this case, the wholesale price for purchasing goods from the head office may be subject to the head office wholesale price margin rate (2261), the preferred margin rate (2262), the basic wholesale price margin rate (2263), the preferred branch margin rate (2264), the basic branch margin rate (2265), and the individual branch margin rate (2266).

Figures 10a to 10f exemplarily show the process of adding a home screen shortcut and installing a home screen icon through a promotional link connection.

Referring to FIG. 10a, a first user can click on KakaoTalk. As shown in FIG. 10b, the first user can select a second user in the KakaoTalk friends list. As shown in FIG. 10c, a promotional link can be sent to the second user via KakaoTalk at the request of the first user. The second user can click on View Chat Window Details to add a shortcut to the home screen as shown in FIGS. 10d and 10e. FIG. 10f shows that a home screen icon is installed on the desktop of the user terminal of the second user.

Figures 11a to 11h exemplarily show the process of selling an independent mall through membership registration.

Referring to FIG. 11a, the store manager can execute the online market management program, copy the distribution link displayed in the program, and send the copied link to the independent mall operator via KakaoTalk, as shown in FIG. 11b. When the independent mall operator clicks the link, as shown in FIG. 11c, a membership registration screen can be displayed. The independent mall operator can sign the mall distribution terms and conditions, as shown in FIG. 11d, pay the independent mall distribution fee, as shown in FIG. 11e, and enter the desired shopping mall trade name and individual code, as shown in FIG. 11f. The independent mall operator can further input the desired domain, and the independent mall distribution can be completed, as shown in FIG. 11g. FIG. 11h shows the screen of the independent mall operator waiting for the approval request from the head office operator for the independent mall distribution.

Figure 12a shows a list of products to which the franchisee's individual branch margin rate is applied. Figure 12b shows a list of products to which the branch's head office wholesale margin rate is applied.

Referring to Figures 12a and 12b, the individual branch margin rate with incentives applied may be different from the head office wholesale margin rate.

Figure 13 shows the wholesale price, selling price, and margin rate of one franchise store.

Referring to Fig. 13, different margin rates can be applied to different products at the same store. Since the online market server according to the embodiments can easily apply different margin rates to various products, management of branches and stores can be made easier.

Figure 14a shows the screen of the head office operator for applying the preferred branch margin rate with incentives applied. Figure 14b shows the screen of the branch operator for applying the individual branch margin rate with incentives applied.

The above-described contents are specific embodiments for carrying out the present invention. In addition to the above-described embodiments, the present invention will also include embodiments that can be simply designed or easily changed. In addition, the present invention will also include technologies that can be easily modified and implemented using the embodiments. Therefore, the scope of the present invention should not be limited to the above-described embodiments, but should be determined by the claims described below as well as the equivalents of the claims of this invention.

Claims (5)

Communication department for receiving independent mall information from member terminals;
A storage unit for storing independent mall information entered through the above communication unit; and
Including a control unit for providing the independent mall information and online market management program stored in the above storage unit to the member terminal,
The above control unit,
Sending a promotional link to a second user in the first user's KakaoTalk friend list at the first user's request; and
Upon request for adding a home screen shortcut through a second user's promotional link, perform installation of a home screen icon on the second user's user device desktop;
The above control unit,
At the request of the operator, the head office banner or a banner set directly by the independent mall shall be displayed on the screen of the member terminal.
The above independent mall includes branches and affiliated stores belonging to the above branches,
The above control unit,
Unless otherwise requested by the above head office, the basic wholesale margin rate will be applied to the above branch.
At the request of the above head office, the branch margin rate is applied to the above branch first.
The above priority point margin rate shall be applied in priority to the above basic wholesale price margin rate.
The above control unit,
Unless otherwise requested, the established default branch margin rate will be applied to the above-mentioned affiliates.
Apply individual branch margin rates to the above franchisees at the request of the above branch,
The above individual branch margin rate shall take precedence over the above basic branch margin rate,
The above control unit,
In the case of franchises affiliated with the above headquarters, either the headquarters wholesale margin rate or the preferential margin rate is applied to individual products of franchises affiliated with the headquarters.
In the case of the above branches, either the basic wholesale margin rate or the preferred branch margin rate is applied to each product of the branch.
An online market management server that applies either the basic branch margin rate or the individual branch margin rate to individual products of affiliated stores belonging to the branch. delete In the first paragraph,
The above points include different first and second points,
The above control unit is at the request of the above headquarters.
Set the wholesale margin rate of branch 1 at branch 1 above,
The wholesale margin rate of the second branch is set at the second branch above.
The wholesale price margin rate of the above second branch is different from the wholesale price margin rate of the above first branch in the online market management server. delete In the first paragraph,
The above independent mall includes branches and affiliated stores belonging to the above branches,
The above control unit,
In the absence of a separate request from the branch, the head office banner is configured to be set as the banner of the branch.
An online market management server configured to set the branch banner as the banner of the branch when the branch requests a branch banner.