JP2018190263A - Display advertisement code generation device, display advertisement code generation method, and display advertisement code generation program - Google Patents

Abstract

A display advertisement code generation device, a display advertisement code generation method, and a display advertisement code generation program capable of providing a display advertisement to a user even when a user operating a terminal device 300 moves a display screen area 310. The purpose is to provide. SOLUTION: User information acquisition means acquires user information from the terminal device 300, behavior prediction means 111 analyzes the user information and calculates user behavior prediction data, and a recommended advertisement source acquisition unit 113 from the behavior prediction data. The recommended advertisement source 510 suitable for the user is selected, and the suitable advertisement source selected by the recommended advertisement source acquisition unit 113 by the display advertisement code generation unit 120 is fixedly displayed in the display hierarchy in front of the web page 211a. Generate display ad code. [Selection] Figure 1

Description

  The present invention relates to a display advertisement code generation device, a display advertisement code generation method, and a display advertisement code generation program, and in particular, a display advertisement that is an advertisement displayed on a part of a web page viewed by a user with a browser terminal having a browser function. The present invention relates to a display advertisement code generation device, a display advertisement code generation method, and a display advertisement code generation program.

  For customers who have been browsing websites and e-commerce sites, analyze customer preferences, predict information that each customer may be interested in according to the analysis, and use the results as advertisements. A recommendation service provided for each customer is known.

  For example, using the customer's purchase history, customer's own preferences determined from questionnaires and browsing history, interests of other customers who have the same purchase tendency, customers' personal information, etc. As a result, the customer's unit price is increased by posting a product that matches the customer based on the result of the determination based on such information on a homepage or an electronic commerce site.

  As a result, customers can browse the homepage and e-commerce site, and at the same time see products that match their preferences, so companies can recommend products that meet customers' needs and anticipate products that customers may need. Can be recommended.

FIG. 14 is a diagram showing an outline of a conventional recommendation service.
As shown in FIG. 14, the terminal device 10, the web server 20, and the recommendation database 30 used by the user are connected via the Internet 40.

  The terminal device 10 is a terminal having a browser function for displaying a web page provided by the web server 20, and examples thereof include a personal computer operated by a user and a mobile terminal.

  The web server 20 stores an HTML file 21 in which HTML (HyperText Markup Language) for providing a web page requested from the terminal device 10 is stored, and is requested to the terminal device 10 via the Internet 40. Provided web pages.

  The recommendation database 30 stores various types of product information that the advertiser wants to introduce and recommended advertisement data 31 that is link information to the advertiser's website. Recommendation advertisement data 31, for example, a photograph of a product, a detailed description of the product, link information to a purchase site of the product, and the like.

Next, a flow until the user browses a web page using the terminal device 10 will be described.
In FIG. 14, a browsing request for a web page such as a home page or an electronic commerce site that the user browses from the terminal device 10 via the Internet 40 is first transmitted to the web server 20. The web server 20 that has received the browsing request returns an HTML file 21 corresponding to the requested web page to the terminal device 10.

  In the HTML file 21 returned by the web server 20, a recommended advertisement acquisition tag 22 for acquiring recommended advertisement data 31 optimum for the user from the recommendation database 30 is embedded.

Next, the terminal device 10 reads the returned HTML file 21 and simultaneously reads the recommended advertisement acquisition tag 22 embedded in the HTML file 21. The terminal device 10 processes the command described in the recommended advertisement acquisition tag 22, whereby the terminal device 10 accesses the recommendation database 30 and acquires the recommended advertisement data 31.

  The recommendation advertisement data 31 acquired by the processing of the recommendation advertisement acquisition tag 22 is read by the terminal device 10 together with the HTML file 21, and the web page 21 a including the recommendation advertisement 31 a based on the acquired recommendation advertisement data is displayed on the terminal device 10 as a browser. (For example, see Patent Document 1).

  With such a recommendation service, when a customer accesses a web page such as a homepage or an electronic commerce site using the terminal device 10, an advertisement tailored to the customer is posted on the web page. Potential needs can be discovered, improving profitability and customer satisfaction.

JP2011-209810A

  However, since the recommendation service 31a is displayed on the terminal device 10 by the recommendation advertisement data 31 acquired by the recommendation advertisement acquisition tag 22 embedded in the HTML file 21, such a recommendation service is embedded in the HTML file 21. Depending on the position of the recommended advertisement acquisition tag 22, the recommended advertisement 31 a is displayed only at a predetermined position of the web page by the HTML file 21, and the customer overlooks the recommended advertisement 31 a or the recommended advertisement 31 a is displayed on the terminal device 10. There was a problem that was not done.

FIG. 15 is a diagram showing a display screen area displayed on the HTML file in which the recommendation advertisement is embedded and the display screen of the terminal device.
FIG. 15A is a diagram illustrating a web page 21a displayed by the HTML file 21 in a state where the recommendation advertisement 31 is embedded.

  As shown in FIG. 15A, the position of the recommended advertisement 31a is specified by the position of the recommended advertisement acquisition tag 22 embedded in the HTML file 21 in which the information of the web page 21a is described. Is done.

In FIG. 15A, the recommended advertisement acquisition tag 22 is embedded at the bottom of the HTML file 21, so the recommended advertisement 31 a is displayed at the bottom of the web page 21 a displayed on the terminal device 10.

FIG. 15B is a diagram showing a display screen area 11 in which the display screen of the terminal device 10 displays the HTML file 21 of FIG.
As shown in FIG. 15B, the display screen area 11 of the terminal device 10 indicated by the dotted line displays the upper part of the web page 21 a displayed by the HTML file 21.

  The amount of information of the web page 21a that can be displayed in the display screen area 11 is limited, and the area of the web page that cannot be displayed in the display screen area 11 can be displayed by the user sliding the web page 21a up and down. The web page 21 a that has not been displayed can be displayed in the display screen area 11.

  In FIG. 15B, since the recommended advertisement acquisition tag 22 is embedded in the lower part of the HTML file 21, the recommended advertisement 31a is displayed at the lower part of the web page 21a, but the display screen area 11 is the upper part of the web page 21a. Is located. That is, in the state of FIG. 15B, the recommendation advertisement 31 a is not displayed in the display screen area 11.

  In the state of FIG. 15B, although the recommendation advertisement acquisition tag 22 is embedded in the HTML file 21 and the recommendation advertisement 31a is embedded in the web page 21a, the recommendation screen 31 of the terminal device 10 has the recommendation. The advertisement 31a is not displayed.

  Thus, the recommendation service in which the recommendation advertisement 31a is not displayed in the display screen area 11 does not fulfill the meaning of the advertisement. Therefore, it is conceivable to change the position where the recommended advertisement acquisition tag 22 is embedded in the HTML file 21 so that the recommended advertisement 31a is visually recognized and displayed by the user.

FIG. 15C is a diagram showing a state in which the recommended advertisement 31a is displayed at the top of the web page 21a by the HTML file 21 in which the recommended advertisement acquisition tag 22 is embedded in the upper part.
In FIG. 15C, since the recommended advertisement acquisition tag 22 is embedded at the top of the HTML file 21, the recommended advertisement 31a is displayed at the top of the web page 21a, but the display screen area 11 is the web page 21a. Located in the middle.

  This indicates that, after the web page 21a is displayed on the terminal device 10, the user has slid the display screen area 11 from the position where the recommendation advertisement 31a is displayed to the position where the recommendation advertisement 31a is not displayed. . This is because the information requested by the user is in the web page 21a, and the display screen area 11 is not moved from the upper part to the lower part of the web page 21a by reading the web page 21a.

  Thus, even if the position of the recommended advertisement 31a displayed on the web page 21a is moved to an arbitrary position that the user sees, if the user slides and moves the display screen area 11, Since the recommended advertisement 31a is not displayed from the display screen area 11, the advertiser loses the opportunity to find out the potential needs of the customer, and it is difficult to improve the profit and customer satisfaction.

  The present invention has been made in view of the above points, and even if a user operating a terminal device moves a display screen area, a display advertisement code generation device and a display advertisement that can provide advertisement display to the user It is an object to provide a code generation method and a display advertisement code generation program.

  In the present invention, in order to solve the above problem, a display advertisement code for generating a display advertisement code for displaying a display advertisement which is an advertisement displayed on a part of a web page viewed by a user with a browser terminal having a browser function. In the generation device, user information acquisition means for acquiring user information from the browser terminal, behavior prediction means for analyzing the user information and calculating the user's behavior prediction data, and the behavior prediction data to the user A suitable advertisement source selecting means for selecting a suitable suitable advertisement source, and a display advertisement code in which the suitable advertisement source selected by the suitable advertisement source selecting means is fixedly displayed in a display hierarchy in front of the web page. Display advertisement code generation means for generating recommended advertisement source acquisition means; Over de generation device is provided.

  As a result, the user information acquisition unit acquires user information from the browser terminal, the behavior prediction unit analyzes the user information and calculates user behavior prediction data, and the suitable advertisement source selection unit is suitable for the user from the behavior prediction data. A suitable advertisement source is selected, and the display advertisement code generating means generates a display advertisement code that is displayed by being fixedly displayed in the display hierarchy in front of the web page.

  Further, according to the present invention, in a display advertisement code generation method for generating a display advertisement code for displaying a display advertisement that is an advertisement displayed on a part of a web page viewed by a user with a browser terminal having a browser function, An information acquisition means for acquiring user information from the browser terminal; an action prediction means for analyzing the user information; calculating the user's action prediction data; and an adapted advertisement source selection means for the action The step of selecting a suitable advertisement source suitable for the user from the prediction data, and the display advertisement code generation means fix the suitable advertisement source selected by the suitable advertisement source selection means to the display hierarchy in front of the web page. Generating a display advertisement code to be displayed as a display advertisement code. Generation method is provided.

  As a result, the user information acquisition unit acquires user information from the browser terminal, the behavior prediction unit analyzes the user information and calculates user behavior prediction data, and the suitable advertisement source selection unit is suitable for the user from the behavior prediction data. A suitable advertisement source is selected, and the display advertisement code generating means generates a display advertisement code that is displayed by being fixedly displayed in the display hierarchy in front of the web page.

  According to the present invention, in a display advertisement code generation program for generating a display advertisement code for displaying a display advertisement which is an advertisement displayed on a part of a web page viewed by a user with a browser terminal having a browser function, User information acquisition means for acquiring user information from the browser terminal, behavior prediction means for analyzing the user information and calculating the user's behavior prediction data, and a suitable advertisement suitable for the user from the behavior prediction data Adapted advertisement source selecting means for selecting a source, and a displayed advertisement code for generating a displayed advertisement code in which the adapted advertisement source selected by the adapted advertisement source selecting means is fixedly displayed in a display hierarchy in front of the web page. A display advertisement code generation program characterized by functioning as a generation means is provided. It is.

  As a result, the user information acquisition unit acquires user information from the browser terminal, the behavior prediction unit analyzes the user information and calculates user behavior prediction data, and the suitable advertisement source selection unit is suitable for the user from the behavior prediction data. A suitable advertisement source is selected, and the display advertisement code generating means generates a display advertisement code that is displayed by being fixedly displayed in the display hierarchy in front of the web page.

  According to the display advertisement code generation device, the display advertisement code generation method, and the display advertisement code generation program of the present invention, the user information acquisition unit acquires user information from the browser terminal, and the behavior prediction unit analyzes the user information to analyze the user information. Behavior prediction data is calculated, the suitable advertisement source selection means selects a suitable advertisement source suitable for the user from the behavior prediction data, and the display advertisement code generation means is selected by the suitable advertisement source selection means. Since the display advertisement code that is fixedly displayed on the display hierarchy in front of the page is generated, the display advertisement suitable for the user is displayed on the web that the user browses based on the user behavior prediction data calculated from the user information. It is fixed and displayed in a part of the display hierarchy in front of the page.

It is a figure which shows the concept which concerns on this Embodiment. It is a figure which shows the detail of a display advertisement code production | generation apparatus. It is a figure which shows the detail of a recommendation advertisement acquisition part. It is a figure which shows the display screen area | region which the HTML file with which the display advertisement code was embedded, and the display screen of a terminal device display. It is a figure which shows the structure of a web server. It is a figure which shows the detail of an information storage part. It is a figure which shows the state by which the recommendation advertisement was displayed on the terminal device provided with the browser function. It is a figure which shows the state change of the recommendation advertisement by the recommendation advertisement source displayed on the web page. It is a figure which shows an example of the display method of the recommendation advertisement by the recommendation advertisement source displayed on the web page. It is a flowchart which shows the process which the terminal device provided with the browser function which a user operates reads the HTML file containing a call tag. It is a flowchart which shows the process which the terminal device provided with the browser function which a user operates the instruction described in the calling tag embedded in the HTML file. It is a flowchart which shows the process which the display advertisement code production | generation apparatus which received the instruction | indication of the process start from the terminal device which a user operates produces | generates a display advertisement code. It is a flowchart which shows the process which the display advertisement code which the display advertisement code production | generation apparatus produced | generated performs. It is a figure which shows the outline | summary of the conventional recommendation service. It is a figure which shows the display screen area | region which the HTML file with which the recommendation advertisement was embedded, and the display screen of a terminal device display.

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.
FIG. 1 is a diagram showing a concept according to the present embodiment.
As shown in FIG. 1, the display advertisement code generation device 100, the web server 200, and the terminal device 300 are connected via the Internet 400.

  The terminal device 300 operated by the user is a terminal having a browser function for displaying a web page provided by the web server 200, and examples thereof include a personal computer and a mobile terminal.

  The web server 200 stores an HTML file 211 in which HTML for providing a web page requested from the terminal device 300 is stored, and provides the web page to the terminal device 300 via the Internet 400.

  A call tag 212 is embedded in a specific HTML file 211 stored in the web server 200 in advance. The call tag 212 describes information including the address of the display advertisement code generation device 100. When the terminal device 300 reads the call tag 212, the display advertisement code incorporated in the display advertisement code generation device 100 in advance. You can call the generator.

  Further, for example, a browsing history stored in the terminal device 300 operated by the user and a program for acquiring user information such as an identification number and a password necessary for browsing a specific web page are incorporated in the call tag 212. When the terminal device 300 reads the call tag 212, the acquired user information can be transmitted to the display advertisement code generation device 100.

  The display advertisement code generation device 100 is a device for displaying a recommendation advertisement 510a (not shown) on a web page requested from the terminal device 300, and a recommendation database 500 is connected thereto.

  The recommendation database 500 stores a recommendation advertisement source 510 (not shown), which is various product information that the advertiser wants to introduce. For example, a photograph of a product, a detailed description of the product, link information to a product purchase site, and the like are stored.

  Here, the display advertisement code generation device 100 and the recommendation database 500 have been described as being directly connected. However, the recommendation database 500 is connected to the Internet 400, and the display advertisement code generation device 100 and the recommendation database 500 are connected via the Internet 400. May be connected.

  Next, the flow until the terminal device 300 operated by the user displays the web page in which the recommendation advertisement 510a based on the display advertisement code generated by the display advertisement code generation apparatus 100 of the present invention is incorporated is shown in FIG. explain.

First, the user transmits an information provision request to the web server 200 using the terminal device 300 connected to the Internet 400 in order to view a specific web page.
Upon receiving the information provision request, the web server 200 returns an HTML file 211 corresponding to the requested web page to the terminal device 300.

  Next, the terminal device 300 reads the HTML file 211 received from the web server 200, and at the same time, the terminal device 300 reads the call tag 212 embedded in the HTML file 211.

  A program for acquiring user information is incorporated in the call tag 212 read by the terminal device 300, and the terminal device 300 transmits the acquired user information to the display advertisement code generation device 100 and uses the call tag 212. The terminal device 300 calls a display advertisement code generation program incorporated in the display advertisement code generation apparatus 100.

  The display advertisement code generation device 100 receives the user information transmitted from the terminal device 300, and the display advertisement code generation device 100, which is called up the embedded display advertisement code generation program, is connected to the recommendation database based on the user information. From 500, a recommended advertisement source 510 that matches the user operating the terminal device 300 is acquired.

  The display advertisement code generation device 100 that has acquired the recommended advertisement source 510 that matches the user who operates the terminal device 300 displays in front of the web page displayed on the terminal device 300 on which the user operates the acquired recommendation advertisement source 510. A display advertisement code in which the recommendation advertisement 510a from the recommendation advertisement source 510 is fixed and displayed in a part of the hierarchy is generated, and the display advertisement code is transmitted to the terminal device 300 operated by the user.

  The terminal device 300 that has received the display advertisement code generated by the display advertisement code generation device 100 continues to read the HTML file 211 after the position where the call tag 212 is described. As a result, the display advertisement code generated by the display advertisement code generation device 100 is incorporated into the HTML file 211.

  The terminal device 300 that has read the HTML file 211 to the end displays a web page that includes the recommended advertisement 510 a by the HTML file 211 that includes the display advertisement code generated by the display advertisement code generation device 100.

  As a result, a display advertisement code that is fixedly displayed on a part of the display hierarchy in front of the web page displayed on the terminal device 300 is generated, and the terminal device 300 stores the HTML file 211 in which the display advertisement code is embedded. By reading, the web page in which the recommendation advertisement 510 a is fixed and displayed on a part of the display screen is displayed on the terminal device 300.

  Since the recommended advertisement 510a is fixedly displayed on a part of the display screen of the terminal device 300, even if the user slides the web page on the display layer below the recommended advertisement 510a, the recommended advertisement 510a is placed at a certain position. Is displayed.

  Moreover, since the recommendation advertisement 510a is selected based on the user information acquired from the terminal device 300 operated by the user, it is possible to provide the recommendation advertisement 510a with high accuracy with respect to the interest of the user.

FIG. 2 is a diagram showing details of the display advertisement code generation device.
As shown in FIG. 2, the display advertisement code generation device 100 includes a recommendation advertisement source acquisition unit 110 and a display advertisement code generation unit 120.

  The recommended advertisement source acquisition unit 110 receives user information transmitted from the terminal device 300 connected via the Internet 400 and a start request for a display advertisement code generation program incorporated in the display advertisement code generation apparatus 100. .

  The recommended advertisement source acquisition unit 110 that has received the user information or the program start request is connected to the display advertisement code generation apparatus 100 or from the recommendation database 500 connected to the display advertisement code generation apparatus 100 via the Internet 400. The recommended advertisement source 510 for generating the recommended advertisement 510 a proposed to the user is acquired, and the recommended advertisement source 510 is transmitted to the display advertisement code generating means 120 connected to the recommended advertisement source acquiring means 110.

  The recommended advertisement source 510 acquired from the recommendation database 500 by the recommended advertisement source acquisition unit 110 can acquire the recommended advertisement source 510 that matches the user based on the user information acquired from the terminal device 300 operated by the user.

  In addition, a large amount of user information including the acquired user information of other users is accumulated, and by using the accumulated large amount of user information, a recommended advertisement source 510 such as a product having a high purchase frequency is acquired based on the purchase history of other users. You can also

  The number of recommended advertisement sources 510 to be acquired is not limited to one, and a plurality of recommended advertisement sources 510 can be acquired. However, when many recommended advertisement sources 510 are acquired, it takes time for the generated display advertisement code to be transferred and for the terminal device 300 to display a web page including the recommended advertisement 510a by the recommended advertisement source 510. The number of sources 510 acquired is preferably about 15.

  The display advertisement code generation means 120 is connected to the recommendation advertisement source acquisition means 110, and a display advertisement for causing the terminal device 300 to display the recommendation advertisement source 510 acquired by the recommendation advertisement source acquisition means 110 from the recommendation database 500 as the recommendation advertisement 510a. Generate code.

  In addition, the display advertisement code generation unit 120 generates a recommendation advertisement source from the recommendation advertisement source 510 acquired by the recommendation advertisement source acquisition unit 110 to a part of the display hierarchy in front of the web page displayed on the terminal device 300 operated by the user. A display advertisement code is generated in which the recommended advertisement 510a according to 510 is fixedly displayed.

  Specifically, by using an inline frame element in the HTML generated by the display advertisement code generation unit 120, another web page can be embedded in the web page that is actually displayed.

  Using the inline frame element, the recommended advertisement 510a from the recommendation advertisement source 510 is displayed on the upper layer of the web page actually displayed using the inline frame element. As a result, it is possible to display the web page that is originally displayed in the display hierarchy immediately below the recommendation advertisement 510a while being fixed to a part of the display screen displayed on the terminal device 300.

  As described above, the display advertisement code generation unit 120 creates HTML that displays the recommendation advertisement 510a from the recommendation advertisement source 510 on a part of the display screen displayed on the terminal device 300 using the inline frame element.

FIG. 3 is a diagram illustrating details of the recommended advertisement acquisition unit.
As illustrated in FIG. 3, the recommended advertisement source acquisition unit 110 includes a behavior prediction unit 111, a user information storage unit 112, and a recommended advertisement source acquisition unit 113.

The behavior prediction unit 111 receives user information transmitted from the terminal device 300 connected via the Internet 400.
The user information received by the behavior prediction unit 111 is stored in the connected user information storage unit 112.

  The behavior prediction unit 111 analyzes the user information stored in the user information storage unit 112 and calculates behavior prediction data that the user is likely to act in the future. In addition, the behavior prediction unit 111 transmits the predicted line behavior prediction data to the recommended recommendation source acquisition unit 113 connected thereto.

  For example, if the acquired user information is an identification number or password that is necessary for the user to view a specific web page, a purchase history that the user has purchased in the past is acquired using the identification number or password, and the user The user's behavior prediction data predicted from the information is transmitted to the recommended advertisement source acquisition unit 113.

  When the acquired user information is a browsing history of a web page by the terminal device 300 used by the user, the user's behavior prediction data analyzed from the browsing history is transmitted to the recommended advertisement source acquisition unit 113.

  In addition, other user information stored in the user information storage unit is analyzed, and information such as products purchased by other users and products viewed on the web page is analyzed. The behavior prediction data analyzed from the user information is transmitted to the recommended advertisement source acquisition unit 113.

  The recommended advertisement source acquisition unit 113 acquires the recommended advertisement source 510 that matches the user from the recommendation database 500 based on the behavior prediction data transmitted from the behavior prediction unit 111.

  The acquired recommended advertisement source 510 is transmitted to the connected display advertisement code generation means 120, and the display advertisement code generation means 120 generates HTML for displaying the recommendation advertisement 510a by the recommendation advertisement source 510 using the inline frame element. To do.

  In addition, as described above, the recommended advertisement source 510 is acquired, and the display advertisement code generating apparatus 100 generates HTML in which the recommended advertisement 510a is displayed. Therefore, the processing burden on the terminal device 300 operated by the user is reduced. . Thereby, the user can view a web page comfortably.

FIG. 4 is a diagram showing a display screen area displayed on the HTML file in which the display advertisement code is embedded and the display screen of the terminal device.
FIG. 4A is a diagram showing a web page 211a displayed on the terminal device 300 by the HTML file 211 before the display advertisement code is embedded.

  As shown in FIG. 4A, FIG. 4A shows a web page 211a in a state before the advertisement data generated by the display advertisement code generation device 100 is embedded in the HTML file 211, and is displayed. The recommended advertisement 510a from the recommended advertisement source 510 is not displayed in 211a.

  FIG. 4B is a diagram showing a web page 211a displayed on the terminal device 300 by the HTML file 211 in which the display advertisement code is embedded, and a display screen area 310 displayed on the display screen of the terminal device 300.

  As shown in FIG. 4B, a recommendation advertisement 510a from the recommendation advertisement source 510 is displayed in a part of the display screen area 310 of the terminal device 300, and a part of the display screen area 310 excluding the part of the recommendation advertisement 510a. The web page 211a by the HTML file 211 is displayed.

  FIG. 4C is a diagram showing a state where the web page 211a displayed on the terminal device 300 by the HTML file 211 in which the display advertisement code is embedded and the display screen area 310 of the terminal device 300 are slid downward. is there.

  As shown in FIG. 4C, the display screen area 310 of the terminal device 300 is slid downward. However, even if the position of the web page 211 a displayed on the display screen area 310 is moved, the recommendation advertisement 510 a from the recommendation advertisement source 510 is displayed on a part of the display screen area 310 of the terminal device 300. The web page 211a by the HTML file 211 is displayed in the part except the site | part of the recommendation advertisement 510a.

  As described above, the recommendation advertisement 510a from the recommendation advertisement source 510 is fixed to a part of the display screen area 310 of the terminal device 300. Therefore, even if the display screen area 310 is slid, it is always included in the display screen area 310. A recommendation advertisement 510a is displayed.

  Although the recommendation advertisement source 510 can always be displayed, the recommendation advertisement 510a by the recommendation advertisement source 510 is hidden while the user is sliding the display screen area 310, and the HTML file is displayed in the entire display screen area 310. The web page 211a configured by 211 can also be displayed.

  In FIG. 4, the recommendation advertisement 510 a from the recommendation advertisement source 510 has been described so as to be displayed at the bottom of the display screen area 310, but the HTML description by the inline frame element generated by the display advertisement code generation means 120 is changed. Thus, the recommendation advertisement 510a can be displayed at an arbitrary place.

FIG. 5 is a diagram showing the configuration of the web server.
As shown in FIG. 5, the web server 200 includes web information providing means 220 and a web information storage unit 210.

  The web information providing unit 220 is connected to the Internet 400 and receives an information providing request transmitted from the terminal device 300 operated by the user. The web information provision unit 220 that has received the information provision request acquires the HTML file 211 corresponding to the information provision request from the plurality of HTML files 211 stored in the web information storage unit 210.

  The web information providing unit 220 that has acquired the HTML file 211 transmits the HTML file 211 to the terminal device 300 operated by the user. Thereby, the information provision request is transmitted from the terminal device 300 to the web server 200, and the HTML file 211 corresponding to the information provision request transmitted to the web server 200 is transmitted and transmitted to the terminal device 300 operated by the user. The web page 211 a is displayed on the terminal device 300 by the HTML file 211.

FIG. 6 is a diagram illustrating details of the information storage unit.
As shown in FIG. 6, the web information storage unit 210 includes a plurality of HTML files 211.

  The HTML file 211 is a text file described in, for example, HTML, and the web server 200 provides the HTML file 211 corresponding to the information provision request transmitted from the terminal device 300, whereby the web page 211a by the HTML file 211 is displayed. The terminal device 300 can display.

  A call tag 212 for calling a display advertisement code generation program incorporated in the display advertisement code generation apparatus 100 in advance is embedded in the specific HTML file 211.

  The address of the display advertisement code generation device 100 is described in the call tag 212. When the terminal device 300 reads the HTML file 221 in which the call tag 212 is embedded, the display incorporated in the display advertisement code generation device 100 in advance. An advertisement code generation program can be called.

FIG. 7 is a diagram illustrating a state in which a recommendation advertisement is displayed on a terminal device having a browser function.
As shown in FIG. 7, the recommended advertisement 510 a by the recommended advertisement source 510 is fixedly displayed in the display hierarchy in front of the web page 211 a displayed on the mobile terminal that is the terminal device 300 having the browser function. In FIG. 7, the recommendation advertisement 510 a from the recommendation advertisement source 510 is fixed and displayed at the lower part of the display screen area 310 of the terminal device 300.

  In FIG. 7A, “Down Coat”, which is the product A, is displayed on the web page 211 a, and the recommended advertisement 510 a by the recommended advertisement source 510 such as “gloves” and “sweater” is displayed in the recommended advertisement source 510. Is done.

  In this way, the display advertisement code generation device 100 proposes and displays a product related to the user who visited the web page 211a from the acquired user information, thereby purchasing a product related to the product being browsed by the user. Can be proposed.

  In FIG. 7B, “Straight Jeans”, which is the product B, is displayed on the web page 211a, and a recommended advertisement 510a from the recommended advertisement source 510 such as “boot cut”, “skinny”, “flare”, and the like is displayed. The Thus, the display advertisement code generation device 100 can propose a product related to the category of the product viewed by the user who visited the web page 211a.

  In FIG. 7C, “skin lotion” which is the product C is displayed on the web page 211a, and a recommendation advertisement 510a from the recommendation advertisement source 510 such as “skin cream” and “vitamin preparation” is displayed. In this way, the display advertisement code generation device 100 can propose the purchase of a product purchased by another user from other user information that has visited the product on the web page 211 a displayed on the terminal device 300.

  Thus, the content of the recommendation advertisement 510a to be displayed for each displayed web page 211a can be set. Thus, a different proposal method can be implemented for each displayed web page 211a.

  In addition, the recommendation advertisement 510 a from the recommendation advertisement source 510 is fixed and displayed on a part of the display hierarchy in front of the web page 211 a displayed on the terminal device 300, so that even if the user slides the display screen area 310. The recommendation advertisement 510a is always displayed.

  As a result, if the user browses the web page 211a, he / she always sees the recommended advertisement 510a by the recommended advertisement source 510, and the guidance rate to the advertiser's website by the recommended advertisement 510a can also be increased.

FIG. 8 is a diagram illustrating a state change of a recommended advertisement according to a recommended advertisement source displayed on a web page.
As shown in FIG. 8, the recommendation advertisement 510 a from the recommendation advertisement source 510 includes a delete button 511, an enlargement / reduction button 512, a next screen display button 513, a recommendation advertisement image field 514, and a recommendation advertisement character information field 515.

  FIG. 8A shows a state where the user has clicked the delete button 511. The recommended advertisement 510a by the recommended advertisement source 510 is displayed on the web page 211a displayed on the terminal device 300, and when the user clicks the delete button 511 of the displayed recommended advertisement 510a, the recommended advertisement 510a is hidden and the web page is displayed. The recommendation advertisement 510a is not displayed in 211a. Thereby, when the user makes the recommendation advertisement 510a unnecessary, the recommendation advertisement 510a can be hidden by the user's operation.

  FIG. 8B shows a state where the user clicks the next screen display button 513. The recommended advertisement 510a from the recommended advertisement source 510 is displayed on the web page 211a displayed on the terminal device 300.

  Next, when the user clicks a next screen display button 513 included in the displayed recommended advertisement 510a, the advertisement “product A” by the recommended advertisement source 510 displayed in the recommended advertisement 510a is displayed as a display advertisement code generation device. The plurality of recommended advertisement sources 510 acquired by 100 can be switched to the advertisement “product B” by the recommended advertisement source 510 different from the currently displayed recommended advertisement source 510.

  As described above, the plurality of recommended advertisement sources 510 are switched by the user's operation within the display area of the recommended advertisement 510 a that is fixed and displayed in a part of the display screen area 310 of the terminal device 300. Alternatively, the recommended advertisement 510a can be displayed without interfering with the web page that the user originally browses. Thereby, the withdrawal rate of the web page on which the recommendation advertisement 510a is displayed can be reduced.

  In addition, here, a different recommended advertisement source 510 is displayed when the user clicks the next screen display button 513. However, even if the user does not perform the next screen display button 513, the recommended advertisement is displayed every certain time, for example, every 5 seconds. The recommendation advertisement source 510 displayed in 510a may be switched.

  FIG. 8C shows a state where the user has clicked the enlargement / reduction button 512. The recommended advertisement 510a from the recommended advertisement source 510 is displayed on the web page 211a displayed on the terminal device 300, and when the user clicks the enlargement / reduction button 512 of the displayed recommended advertisement 510a, the advertisement display area of the recommended advertisement 510a is displayed. The display is changed from the normal state to the enlarged state, or from the enlarged state to the normal state.

  As a result, the number of recommended advertisement sources 510 displayed in the recommended advertisement 510a increases / decreases. Therefore, by increasing / decreasing the advertisement display area according to the user's request, the recommended advertisement image column 514 and the recommended advertisement character information by the user's operation. The displayed quantity in the column 515 can be increased or decreased.

  Note that the arrangement configuration of the recommended advertisement 510a, the delete button 511, the enlargement / reduction button 512, the next screen display button 513, the recommended advertisement image field 514, the recommended advertisement character information field 515, and the like is an HTML generated by the display advertisement code generation unit 120 or the like. It can be changed freely according to the style sheet description method.

FIG. 9 is a diagram illustrating an example of a method for displaying a recommendation advertisement by a recommendation advertisement source displayed on a web page.
As shown in FIG. 9, a plurality of recommended advertisement image columns 514 of each recommended advertisement source 510 are displayed in the recommended advertisement 510 a by the recommended advertisement source 510. In addition, a recommendation advertisement character information column 515 is displayed so as to overlap a part of the recommendation advertisement image column 514 displayed in a plurality in the recommendation advertisement 510a.

  Thus, the display advertisement code generation means 120 generates the HTML using the inline frame element, so that the other second web page can be embedded in the effectively displayed web page, and the embedded second web page can be embedded. Another third web page can be embedded in the web page.

  In other words, the display advertisement code generation unit 120 fixes and displays the recommendation advertisement 510a from the recommendation advertisement source 510 on a part of the display hierarchy in front of the web page 211a displayed on the terminal device 300, and displays the recommendation advertisement 510a on the recommendation advertisement 510a. A display advertisement code for displaying the recommended advertisement character information field 515 in a part of the display hierarchy in front of the recommended advertisement image field 514 is generated.

  Thereby, the recommendation advertisement character information column 515 can be displayed on a part of the display hierarchy above the recommendation advertisement image column 514 displayed on the recommendation advertisement 510a. As a result, a large number of recommended advertisement sources 510 can be placed in a limited space of recommended advertisements 510a.

  Comparing FIG. 9 and FIG. 8, since the recommended advertisement image column 514 and the advertisement character information column 515 are displayed separately in FIG. 8, there is one advertisement display area in the space of the recommended advertisement 510a in the normal state. Only recommended ad source 510 can be posted.

  Therefore, in FIG. 9, since the advertisement character information column 515 is displayed over the recommendation advertisement image column 514 displayed in the recommendation advertisement 510a, three recommendation advertisement sources 510 can be displayed in the same advertisement display area. .

  Further, by changing the advertisement display area from the normal state to the enlarged state, more recommended advertisement sources 510 can be displayed in the advertisement display area. Since the human brain is superior in visual processing and has the ability to understand image information more quickly than text information, providing many recommended advertisements to users as images enables efficient recommendation advertisements. Can be proposed.

  Note that the arrangement configuration of the recommended advertisement 510a, the delete button 511, the enlargement / reduction button 512, the next screen display button 513, the recommended advertisement image field 514, the recommended advertisement character information field 515, and the like is an HTML generated by the display advertisement code generation unit 120 or the like. It can be changed freely according to the style sheet description method.

  FIG. 10 is a flowchart showing a process of reading an HTML file including a call tag by a terminal device having a browser function operated by the user. In the following, the process illustrated in FIG. 10 will be described in order of step number.

  [Step S11] The terminal device 300 having a browser function starts reading the HTML file 211. Specifically, the terminal device 300 starts analyzing the HTML of the HTML file 211 including the call tag 212 downloaded from the web server 200.

  [Step S12] The terminal device 300 having a browser function starts reading the call tag 212. Specifically, when the terminal device 300 confirms the call tag 212 described in the HTML file 211, the terminal device 300 performs processing according to the instruction described in the call tag 212.

  [Step S13] The terminal device 300 having the browser function finishes reading the call tag 212. Specifically, the terminal device 300 ends the process of step S12 performed in accordance with the instruction described in the call tag 212.

  [Step S14] The terminal device 300 having the browser function continues to read the HTML file 211. Specifically, the terminal device 300 continues to analyze the HTML after the call tag 212 described in the HTML file 211.

  FIG. 11 is a flowchart illustrating a process performed by a terminal device having a browser function for a user to operate an instruction described in a call tag embedded in an HTML file. In the following, the process illustrated in FIG. 11 will be described in order of step number.

  [Step S21] The terminal device 300 having a browser function acquires user information. Specifically, the terminal device 300 acquires browsing information stored in the terminal device 300 and user information such as an identification number and a password necessary for browsing a specific web page.

  [Step S22] The terminal device 300 having a browser function calls a display advertisement code generation program incorporated in the display advertisement code generation apparatus 100. Specifically, an instruction to start the display advertisement code generation program is issued to the address of the display advertisement code generation device 100 described in the call tag 212. If the user information is acquired in step S21, the terminal device 300 transmits the acquired user information to the display advertisement code generation device 100.

  [Step S23] The terminal device 300 having a browser function acquires a display advertisement code. Specifically, the display advertisement code generated by the display advertisement code generation device 100 in step S22 is transmitted to the terminal device 300, and the terminal device 300 acquires the transmitted display advertisement code.

  [Step S24] The terminal device 300 having the browser function starts reading the display advertisement code. Specifically, the terminal device 300 having a browser function performs analysis of the HTML file 211 including the display advertisement code acquired in step S23.

  FIG. 12 is a flowchart illustrating a process in which a display advertisement code generation device that receives a process start command from a terminal device operated by a user generates a display advertisement code. In the following, the process illustrated in FIG. 12 will be described in order of step number.

  [Step S31] The display advertisement code generation device 100 receives user information. Specifically, the display advertisement code generation device 100 uses the browsing history stored in the terminal device 300 and the user information transmitted by the terminal device 300 such as an identification number and a password necessary for browsing a specific web page. The behavior prediction means 111 provided is received, and the received user information is stored in the user information storage unit 112.

  [Step S32] The display advertisement code generation device 100 analyzes user information. Specifically, the behavior prediction unit 111 analyzes the user information stored in the user information storage unit 112 by the behavior prediction unit 111 in step S31, and calculates user behavior prediction data.

  For example, in the case where the user information is a browsing history stored in the terminal device 300, a product that is likely to be purchased in the future is predicted from the browsing history and a product that is likely to be purchased in the future. The data is transmitted to the acquisition unit 113.

  Also, if the user information is an identification number or password required to view a specific web page, the user will purchase from a service that the user has used in the past or products that are regularly purchased from the purchase history, etc. The likely product is calculated as behavior prediction data.

In addition, based on information performed by other users from other user information stored in the user information storage unit 112, it is also possible to calculate user behavior prediction data predicted from other users' behavior.

  [Step S33] The display advertisement code generation device 100 acquires the recommended advertisement source 510. Specifically, the recommended advertisement source acquisition unit 113 acquires the recommended advertisement source 510 that matches the user from the recommendation database 500 based on the behavior prediction data analyzed and calculated in step S32. The number of recommended advertisement sources 510 to be acquired is not limited to one, and a plurality of recommended advertisement sources 510 can be acquired.

  [Step S34] The display advertisement code generation device 100 generates HTML including the recommendation advertisement source 510. Specifically, the display advertisement code generation unit 120 generates HTML using the inline frame element, in which the recommended advertisement source 510 acquired in step S33 is displayed.

  [Step S35] The display advertisement code generation device 100 outputs a display advertisement code. Specifically, the display advertisement code generation means 120 outputs the display advertisement code generated in step S34 to the terminal device 300 via the Internet 400.

FIG. 13 is a flowchart illustrating a process performed by the display advertisement code generated by the display advertisement code generation device. In the following, the process illustrated in FIG. 13 will be described in order of step number.
[Step S41] The display advertisement code is displayed on the terminal device 300 by the terminal device 300 having a browser function. Specifically, the HTML file 211 including the display advertisement code output to the terminal device 300 in step S34 is read by the terminal device 300 having a browser function, and the HTML file 211 in which the display advertisement code is embedded The recommended advertisement 510a from the recommended advertisement source 510 is displayed on the page in the browser.

  [Step S42] The recommended advertisement source 510 determines an operation performed by the user. Specifically, an instruction operation performed by the user for the recommended advertisement 510a by the recommended advertisement source 510 displayed in the web page is determined.

  If it is determined that the delete button 511 displayed on the recommendation advertisement 510a is clicked, the process proceeds to step S43, and the recommendation advertisement image column 514 that is the recommendation advertisement source 510 displayed on the recommendation advertisement 510a, or the recommendation advertisement character information. When it is determined that the field 515 has been clicked, the process proceeds to step S44, and when it is determined that the next screen display button 513 displayed on the recommendation advertisement 510a has been clicked, the process proceeds to step S45, and the recommendation advertisement 510a is reached. If it is determined that the enlargement / reduction button 512 for operating the display area of the displayed advertisement has been clicked, the process proceeds to step S46.

  [Step S43] The terminal device 300 having the browser function deletes the recommended advertisement 510a from the recommended advertisement source 510 displayed in the web page. Specifically, the recommendation advertisement 510a by the recommendation advertisement source 510 displayed in the web page in step S41 is hidden so that the recommendation advertisement 510a by the recommendation advertisement source 510 is not displayed in the web page.

  [Step S44] The terminal device 300 having a browser function displays a linked website. Specifically, the terminal device 300 displays the website of the advertiser of the recommended advertisement source 510 clicked in step S42 on the browser.

  [Step S45] The terminal device 300 having a browser function switches from the recommended advertisement source 510 displayed in a certain display area to another recommended advertisement source 510 that is not displayed, and displays the recommended advertisement source 510.

  [Step S46] The terminal device 300 having the browser function determines whether the advertisement display area of the recommended advertisement 510a by the current recommended advertisement source 510 is in a normal state or an expanded state. When it is determined that the advertisement display area of the current recommended advertisement 510a is in the normal state, the process proceeds to step S47. When it is determined that the advertisement display area of the current recommended advertisement 510a is in the expanded state, the process proceeds to step S48.

  [Step S47] The terminal device 300 having the browser function expands the advertisement display area of the recommendation advertisement 510a by the recommendation advertisement source 510. Specifically, the terminal device 300 having a browser function displays an enlarged display area of the recommended advertisement 510a, and a plurality of pieces of information acquired by the recommended advertisement source acquisition unit 113 in the expanded advertisement display area of the recommended advertisement 510a. A recommended advertisement source 510 is displayed. When the display area is in an enlarged state, more recommended advertisement sources 510 are displayed than when the display area is in a normal state.

  [Step S48] The terminal device 300 having the browser function reduces the advertisement display area of the recommendation advertisement 510a by the recommendation advertisement source 510. Specifically, the terminal device 300 having a browser function reduces the advertisement display area of the recommended advertisement 510a to return to the normal advertisement display area and displays the recommended advertisement in the reduced advertisement display area of the recommended advertisement 510a. The plurality of recommended advertisement sources 510 acquired by the source acquisition unit 113 are displayed. Note that when the display area is in the normal state, fewer recommended advertisement sources 510 are displayed than when the display area is in the enlarged state.

10, 300 Terminal equipment 11, 310 Display screen area 20, 200 Web server 21, 211 HTML file 21a, 211a Web page 22 Recommended advertisement acquisition tag 30, 500 Recommended database 31 Recommended advertisement data 31a Recommended advertisement 40, 400 Internet 100 Display advertisement Code generator 110 Recommendation advertisement source acquisition means 111 Behavior prediction means 112 User information storage section 113 Recommendation advertisement source acquisition section 120 Display advertisement code generation means 210 Web information storage section 212 Call tag 220 Web information provision means 510 Recommendation advertisement source 510a Recommendation advertisement 511 Delete button 512 Enlargement / reduction button 513 Next screen display button 514 Recommended advertisement image column 515 Recommended advertisement character Horan A, B, C goods

Claims (14)

In a display advertisement code generation device that generates a display advertisement code for displaying a display advertisement that is an advertisement displayed on a part of a web page viewed by a user with a browser terminal having a browser function,
User information acquisition means for acquiring user information from the browser terminal;
Analyzing the user information and calculating behavior prediction data of the user;
A suitable advertisement source selection means for selecting a suitable advertisement source suitable for the user from the behavior prediction data;
Display advertisement code generation means for generating a display advertisement code that is displayed by the compatible advertisement source selected by the suitable advertisement source selection means fixedly displayed in a display hierarchy in front of the web page;
A display advertisement code generation device comprising: The display advertisement is
The display advertisement code generation device according to claim 1, wherein a plurality of advertisements by a plurality of compatible advertisement sources selected by the compatible advertisement source selection unit are displayed in a display area where the display advertisement is displayed. The display advertisement is
In the display area, switching display means for switching and displaying an advertisement group divided into a plurality of sets,
The display advertisement code generation device according to claim 2, further comprising: The switching display means includes
The display advertisement code generation device according to claim 3, wherein the display advertisement code generation device is switched according to an instruction from the user. The switching means is
4. The display advertisement code generation device according to claim 3, wherein the display advertisement code generation apparatus automatically switches every time a predetermined time elapses. The display advertisement is
The display advertisement code generation device according to claim 2, further comprising display area changing means for increasing or decreasing the display area. The display advertisement is
The display advertisement code generation device according to claim 2, further comprising: a display area non-display unit configured to hide the display area. The display advertisement is
An advertising image part and an advertising character information part,
The display advertisement code generation device according to claim 2, wherein the advertisement character information part is displayed in a part of the display hierarchy in the area of the advertisement image part and in front of the advertisement image part. The user information acquisition means includes
The display advertisement according to claim 1, wherein when the call tag embedded in the web page is read into the browser terminal, the browser terminal acquires user information transmitted to the user information acquisition unit. Code generator. The user information is
The display advertisement code generation device according to claim 1, wherein the display advertisement code generation device is Web page browsing history information of the network connection terminal. The user information is
The display advertisement code generation device according to claim 1, wherein the display advertisement code generation device is an identification number and a password used by the user on the web page. The display advertisement code is:
The display advertisement code generation device according to claim 1, wherein the display advertisement code generation device includes an inline frame element. In a display advertisement code generation method for generating a display advertisement code for displaying a display advertisement which is an advertisement displayed on a part of a web page viewed by a user with a browser terminal having a browser function,
A user information obtaining unit obtaining user information from the browser terminal;
A behavior prediction means for analyzing the user information and calculating behavior prediction data of the user;
A suitable advertisement source selecting means selecting a suitable advertisement source suitable for the user from the behavior prediction data;
A display advertisement code generation means for generating a display advertisement code in which the compatible advertisement source selected by the compatible advertisement source selection means is fixedly displayed in a display hierarchy in front of the web page;
A display advertisement code generation method comprising: In a display advertisement code generation program for generating a display advertisement code for displaying a display advertisement which is an advertisement displayed on a part of a web page viewed by a user with a browser terminal having a browser function,
Computer
User information acquisition means for acquiring user information from the browser terminal;
Behavior prediction means for analyzing the user information and calculating behavior prediction data of the user;
A suitable advertisement source selection means for selecting a suitable advertisement source suitable for the user from the behavior prediction data;
Display advertisement code generation means for generating a display advertisement code in which the adaptation advertisement source selected by the adaptation advertisement source selection means is fixedly displayed in a display hierarchy in front of the web page;
A display advertisement code generation program characterized by functioning as: