JP2018014004A - Sales promotion support device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To achieve improvement in convenience of users.SOLUTION: A sales promotion support device 110 is configured to: acquire purchase information from a terminal device 130 of a shop such as a POS register terminal and the like; store purchase history information based on the acquired purchase information in a purchase history database 310; with reference to the purchase history database 310, determine a commercial item having a warranty term included in a prescribed period after a current point of time, and identification information on a user associated with commercial item information on the commercial item; with reference to an alternative commercial item database 320, acquire alternative commercial item information pertaining to an alternative commercial item of the determined commercial item; and output display information causing the acquired alternative commercial item information to be displayed on a display screen provided in a terminal device 120 of the identified user.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a sales promotion support apparatus that supports sales promotion of products.

  Conventionally, in order to eliminate the complexity of managing the warranty card issued when purchasing a product, there has been a technology that collectively manages information related to the product and warranty details as an electronic warranty card on a server ( For example, see Patent Documents 1 and 2 below.)

JP 2012-113602 A JP 2007-058321 A

  However, although the above-mentioned conventional technology can eliminate the trouble of checking the warranty details when the warranty card is required, such as when the purchased product breaks down, the electronic warranty card such as when the product fails There was a situation where it was not fully utilized unless the required situation occurred. In addition, the warranty management side, such as stores that sell products, only bears the burden of managing electronic warranty information and server equipment, and there is a current situation that these are not fully utilized. It was.

  An object of the present invention is to provide a sales promotion support device capable of improving the convenience of the user in order to eliminate the above-described problems caused by the prior art.

  Another object of the present invention is to provide a sales promotion support apparatus that can improve the convenience of the user and can promote the sales of products in order to eliminate the problems caused by the above-described prior art. .

  In order to solve the above-described problems and achieve the object, a sales promotion support device according to the present invention includes identification information of a user, and product information related to a product purchased by the user and a warranty expiration date of the product. Purchasing information acquisition means for acquiring purchasing information, and purchasing history information that associates product identification information with user identification information included in the purchasing information based on the purchasing information acquired by the purchasing information acquisition means. With reference to the storage means for storing in the history database and the purchase history database, the product whose warranty term is included within a predetermined period after the current time point and the user identification information associated with the product information of the product are specified. The target specifying means refers to the substitute product database that stores information relating to the products in the alternative relationship in association with each other, and is specified by the target specifying means. The replacement product information acquisition means for acquiring replacement product information related to a product that has a replacement relationship with the specified product, and the replacement product information acquired by the replacement product information acquisition means, the user identified by the target specifying means And display information output means for outputting display information to be displayed on a display screen provided in a terminal device of the user specified by the information.

  In addition, the sales promotion support device according to the present invention, in the above-described invention, makes a request for browsing information related to the warranty content of the product purchased by the user, including the user identification information, from the user terminal device. Guarantee information related to the guarantee contents of the product specified by the product information associated with the identification information of the user included in the browse request based on the browse request accepted by the browse request accepting unit and the browse request accepting unit Guarantee content obtaining means for obtaining the identification information of the user that matches the identification information of the user included in the browsing request received by the browsing request receiving means, The display information output means is the warranty information acquired by the warranty content acquisition means and the proxy information acquired by the alternative product information acquisition means. The product information, and outputs the display information to be displayed on the display screen provided to the identified user of the terminal device by said target identification means.

  In the sales promotion support device according to the present invention, the display information output unit includes a display screen provided in the user terminal device with the replacement product information acquired by the replacement product information acquisition unit. The display information to be displayed at the head is output.

  The sales promotion support device according to the present invention is the above invention, wherein the display information output means relates to the warranty period of the product specified by the target specifying means, the information acquired by the substitute product information acquiring means. It is characterized by being displayed in association with information.

  The sales promotion support apparatus according to the present invention is characterized in that, in the above invention, the substitute product information includes information related to a privilege when the product having the substitute relationship is purchased.

  According to the sales promotion support device of the present invention, it is possible to improve the convenience for the user.

  In addition, according to the sales promotion support device of the present invention, it is possible to improve the convenience for the user and to promote the sales of the product.

It is explanatory drawing which shows the system configuration | structure of the sales promotion assistance system of embodiment concerning this invention. It is a block diagram which shows an example of the hardware constitutions of the computer apparatus which implement | achieves a sales promotion assistance apparatus. It is a block diagram which shows an example of the hardware constitutions of the smart phone which implement | achieves a user's terminal device. It is a block diagram which shows an example of the hardware constitutions of the terminal device of a shop. It is explanatory drawing which shows an example of a purchase history database. It is explanatory drawing which shows an example of an alternative goods database. It is a block diagram which shows the functional structure of a sales promotion assistance system. It is explanatory drawing (the 1) which shows an example of the screen transition in the display with which a user's terminal device is provided. It is explanatory drawing (the 2) which shows an example of the screen transition in the display with which a user's terminal device is provided. It is explanatory drawing (the 3) which shows an example of the screen transition in the display with which a user's terminal device is provided. It is explanatory drawing (the 4) which shows an example of the screen transition in the display with which a user's terminal device is provided. It is explanatory drawing (the 5) which shows an example of the screen transition in the display with which a user's terminal device is provided. It is a flowchart (the 1) which shows an example of the process sequence of a sales promotion assistance apparatus. It is a flowchart (the 2) which shows an example of the process sequence of a sales promotion assistance apparatus.

  Exemplary embodiments of a sales promotion support device according to the present invention will be explained below in detail with reference to the accompanying drawings.

  First, a system configuration of a sales promotion support system according to an embodiment of the present invention will be described. FIG. 1 is an explanatory diagram showing a system configuration of a sales promotion support system according to an embodiment of the present invention. In FIG. 1, the sales promotion support system 100 includes a sales promotion support device 110, a user terminal device 120, and a store terminal device 130. The sales promotion support device 110, the user terminal device 120, and the store terminal device 130 are connected to a network 101 such as the Internet.

  The sales promotion support device 110 can communicate with the terminal device 120 of the user and the terminal device 130 of the store. The sales promotion support device 110 can be realized by a computer device such as a personal computer (see FIG. 2A). The sales promotion support device 110 manages the product purchased by the user and information related to the guarantee content of the product (hereinafter referred to as “electronic warranty” as appropriate).

  The user's terminal device 120 can be realized by a terminal device having a communication function, such as a smartphone or a tablet terminal (see FIG. 2B). The user terminal device 120 may be realized by an input device such as a keyboard and a mouse, or a computer device such as a personal computer to which a display is connected.

  The terminal device 130 of the store is installed in a store that provides goods or services in exchange for a price, and can be realized by, for example, a POS cash register terminal having a point-of-sale information management (POS) function. The POS cash register terminal is provided with a drawer opening device that aggregates the history of products and services provided in exchange for the price, that is, the history of transactions for each product or service, and stores money related to the transactions (see FIG. 2C). ).

  The terminal device 130 of the store may be provided with a card payment function for performing payment using a card such as a credit card or a debit card (cash card). Specifically, the terminal device 130 of such a store incorporates or is connected to a payment terminal device such as a credit check terminal of a card such as a CAT (Credit Authorization Terminal) terminal or a multi-function payment terminal such as an INFOX terminal. It can be realized by a POS cash register terminal.

  In this case, the terminal device 130 of the store is connected to a network such as the Internet via a payment network such as CAFIS (Credit And Finance Information Switching System) or INFO-NET, and payment using a card such as a credit card ( Hereinafter, various processes related to “card payment” are performed. Since various processes relating to card payment executed by the terminal device 130 of the store are known techniques, description thereof will be omitted.

  The sales promotion support system 100 may include a server device (see FIG. 4) of a manufacturer that manufactures and provides products. In this case, the sales promotion support apparatus 110 can communicate with a manufacturer's server apparatus via the network 101. The sales promotion support apparatus 110 can acquire, for example, information related to the warranty content related to the product of the manufacturer by communicating with the server apparatus of the manufacturer.

(Example of hardware configuration of sales promotion support device 110)
Next, an example of the hardware configuration of the sales promotion support apparatus 110 will be described. FIG. 2A is a block diagram illustrating an example of a hardware configuration of a computer device that implements the sales promotion support device 110.

  In FIG. 2A, the computer device that realizes the sales promotion support device 110 includes a CPU (Central Processing Unit) 211, a memory 212, and a network I / F (Interface) 213. The units 211 to 213 included in the computer device are connected by a bus 210. The CPU 211 controls the entire computer device.

  The memory 212 stores programs such as a boot program and data constituting various databases. Specifically, the memory 212 stores, for example, data constituting a purchase history database and an alternative product database. The memory 212 is used as a work area for the CPU 211. The memory 212 can be realized by, for example, a ROM (Read-Only Memory), a RAM (Random Access Memory), a HDD (Hard Disc Drive), and an HD (Hard Disc).

  The network I / F 213 is connected to the network 101 and controls an interface between the inside of the computer device and an external device. The inside of the computer device and an external device such as the user terminal device 120 or the store terminal device 130 are connected to each other. Control data input and output.

(Example of hardware configuration of user terminal device 120)
Next, an example of a hardware configuration of the user terminal device 120 will be described. FIG. 2B is a block diagram illustrating an example of a hardware configuration of a smartphone that implements the user terminal device 120. In FIG. 2B, the smartphone includes a CPU 221, a memory 222, a network I / F 223, a display 224, an operation unit 225, a microphone 226, a speaker 227, and a camera 228. The components 221 to 228 included in the smartphone are connected to each other by a bus 220. The display 224 realizes a display screen included in the user terminal device 120 according to the present invention.

  The CPU 221 is responsible for overall control of the smartphone. The CPU 221 controls the entire smartphone using various programs and data stored in the memory 222. The memory 222 stores, for example, application software for receiving services provided by the sales promotion support system 100 and browser software that displays various display information transmitted from the sales promotion support device 110. The memory 222 can be realized by a flash memory or the like.

  A network I / F 223 controls input / output of data with an external device via the network 101. The network I / F 223 is connected to a telephone line network, and realizes a voice call with a communication terminal device such as another smartphone (or a portable phone or PHS) or a fixed phone.

  The display 224 displays, for example, various types of marks, icons, tool boxes, and the like that indicate the mode (manner mode, drive mode, etc.) being set in the smartphone and the reception state of radio waves. The display 224 can be realized mainly by, for example, a liquid crystal display or an organic EL (Electro-Luminescence) display.

  The operation unit 225 includes keys for inputting characters, numerical values, various instructions, and the like, and performs data input. The operation unit 225 can be realized by, for example, a touch panel or a keyboard. The operation unit 225 realized by a touch panel, a keyboard, or the like outputs a signal corresponding to an input operation to the operation unit 225 to the CPU 221. When the operation unit 225 is realized by a touch panel, the touch panel is stacked on the display surface side of the display 224. When the touch panel detects that a writing member such as a finger or a pen is in contact, the touch panel outputs an electrical signal corresponding to the contact position of the writing member with respect to the touch panel.

  The microphone 226 performs analog / digital conversion on the voice of the speaker input as analog data, and generates digital audio data. The speaker 227 performs digital / analog conversion on the digital audio data transmitted from the other party, and outputs audio by energizing a coil in the speaker cone based on the analog audio data. The camera 228 images an imaging target by operating the operation unit 225 and generates image data. The generated image data is stored in the memory 222 or the like.

(Example of hardware configuration of terminal device 130 in the store)
Next, an example of the hardware configuration of the terminal device 130 in the store will be described. FIG. 2C is a block diagram illustrating an example of a hardware configuration of the terminal device 130 in the store. FIG. 2C shows an example of a hardware configuration of the terminal device 130 in the store realized by a POS terminal having a card payment function.

  2C, the store terminal device 130 includes a CPU 231, a memory 232, a network I / F 233, a display 234, an input operation unit 235, a barcode scanner 236, a printer 237, a drawer opening device 238, A speaker 239 and a card reader 240 are provided. Moreover, each part 231-240 with which the terminal device 130 of a shop is provided is each connected by the bus | bath 230.

  The CPU 231 controls the entire terminal device 130 in the store. The memory 232 stores various programs to be executed at the time of card settlement, product sales registration, or sales settlement. The memory 232 is used as a work area for the CPU 231 when the CPU 231 executes various programs. For example, the CPU 231 communicates with a payment processing apparatus managed by a card company or the like via the network I / F 233 during card payment.

  In addition, the memory 232 stores, for example, a product master file, a sales file, and the like (all of which are not shown). The product master file stores information related to product classification, product name, manufacturer, sales price, and the like in association with each product code assigned to each product. The sales file stores information on the product code, the sales date / time (settlement date / time), the quantity, the sales price, etc. of the sold product. In addition, the sales file may store the identification information of the user who made the payment indicated by a bar code or a two-dimensional code provided on a point card issued in advance to the user at the time of payment. Since the product master file and the sales file are publicly known, description thereof is omitted.

  The display 234 can be realized by a display device including a liquid crystal panel, for example. The display 234 displays a window (browser) relating to data such as a document, an image, and function information as well as a cursor, an icon, and a tool box. The terminal device 130 of the store may include a plurality of displays 234 per unit, such as a display 234 that displays information on the store clerk side and a display 234 that displays information on the user side.

  The input operation unit 235 can be realized by, for example, a touch panel that is stacked on the display 234 and outputs a signal corresponding to the operation position to the CPU 231. As the touch panel, various known methods such as a resistive film method, a capacitance method, an acoustic pulse recognition method, an ultrasonic surface acoustic wave method, an infrared light shielding method, and an image recognition method can be used. The input operation unit 235 is realized by, for example, a keyboard that includes keys for inputting characters, numerical values, various instructions, and the like and outputs a signal corresponding to the operated key to the CPU 231. Also good.

  The barcode scanner 236 can be realized by an optical mark recognition device (OMR: Optical Mark Reader) that can optically read a barcode, a two-dimensional code, or the like. The bar code scanner 236 optically reads, for example, a bar code or a two-dimensional code attached to a product, a bar code or a two-dimensional code provided on a point card issued in advance to the user.

  The barcode scanner 236 includes a light source such as an LED, a polygon mirror that scans light from the light source, a sensor that receives reflected light from a reading object, and a decoding circuit that decodes an optical signal received by the sensor. By using a CCD image sensor as the sensor, it becomes possible to read a two-dimensional code. Data decoded by the decoding circuit is output to the CPU 231.

  The printer 237 performs a printing process for printing the contents of settlement on the roll paper. It can be realized by a printer of various known printing methods such as a thermal printer, a laser printer, and an ink jet printer. The printer 237 includes a roll paper holding mechanism that holds the roll paper, a printer head that performs printing on the roll paper, a cutter mechanism that cuts the printed roll paper at an arbitrary length, and the like.

  When a predetermined operation is performed on the terminal device 130 of the store, the drawer opening device 238 opens the drawer device connected to the terminal device 130 of the store. Specifically, the drawer opening device 238 can be realized by a solenoid or the like, for example, when the opening signal output from the CPU 231 in response to the operation of the “deposit / cash” key in the input operation unit 235 is received. Operates to unlock the drawer device.

  The speaker 239 outputs a sound of “beep” when a product is scanned and a notification sound when an abnormality such as an error occurs. The speaker 239 includes a voice coil (not shown), and outputs a sound by applying an electric signal according to the sound signal output from the CPU 231 to the voice coil. The card reader 240 reads data recorded on a card used for payment in payment using a card. The card may be of a type equipped with an IC chip or a type equipped with a magnetic tape.

(Example of purchase history database)
Next, an example of a purchase history database will be described. FIG. 3A is an explanatory diagram illustrating an example of a purchase history database. In FIG. 3A, the purchase history database 310 is provided in the memory 212 provided in the computer device that implements the sales promotion support device 110. The purchase history database 310 is not limited to the memory 212 provided in the computer device that implements the sales promotion support device 110, and may be provided in a computer device or storage device different from the computer device.

  The purchase history database 310 stores purchase history information in which user identification information is associated with product information. The user identification information is information unique to the user. For example, the point card assigned to the point card issued in advance to the user prior to the use of the service provided by the sales promotion support system 100. It can be realized by identification information unique to the.

  Alternatively, the user identification information may be identification information assigned to the user terminal device 120 and unique to the user terminal device 120. In this case, the identification information of the user may be, for example, a manufacturing number (equipment number) of the terminal device 120 of the user, or may be identification information arbitrarily set by the operator of the sales promotion support system 100. Good. Further, the user identification information may be an e-mail address assigned to the user terminal device 120.

  The product information is information about the product purchased by the user. Specifically, for example, the product code attached to the product purchased by the user, the model number or product name of the product, the manufacturer of the product, etc. It can be realized by the information shown. Further, the product information includes information related to the guarantee content of the product purchased by the user. Specifically, information on the warranty content of a product can be realized by, for example, information indicating a warranty period of a product purchased by a user, conditions for free repair or replacement (conditions for receiving a warranty), etc. . The warranty period for the product is set, for example, as “one year from the purchase date”.

  In addition, the information related to the warranty content of the product includes information related to the warranty period of the product. The warranty period for a product is determined by the date on which the user purchased the product and the warranty period specified by the manufacturer. For this reason, the purchase history database 310 stores information related to the date on which the user purchased the product in association with the identification information of the user.

  Specifically, for example, if the date on which the user purchased the product is December 24, 2015 and the warranty period specified by the manufacturer for the product is one year, the warranty expiration date is 2016 May 23rd. In the purchase history database 310, instead of information that directly specifies the warranty period of the product, information on the warranty period of the product is realized by storing the date when the user purchased the product and the warranty period specified by the manufacturer. May be.

  The purchase history information is generated based on purchase information generated in the terminal device 130 of the store every time payment processing is performed in the terminal device 130 of the store, and stored in the purchase history database 310. The purchase information includes user identification information and product information of products purchased by the user.

  When generating the purchase information, the terminal device 130 of the store reads the barcode (or two-dimensional code) attached to the point card presented by the user in the settlement, or communicates with the terminal device 120 of the user. By performing, the user identification information is acquired. Further, when generating the purchase information, the terminal device 130 of the store searches the product master file based on the product code acquired by reading the barcode attached to the product purchased by the user, the product name, Acquire information on product manufacturers, product sales prices, product warranty details, etc. As a result, it is possible to specify the warranty expiration date based on the information regarding the warranty period among the information regarding the warranty details of the product and the date on which the settlement is performed.

  Thereafter, the terminal device 130 of the store uses the identification information of the user acquired from the point card or the terminal device 120 of the user, the product name acquired from the product master file, the manufacturer of the product, the sales price of the product, and the warranty content of the product. The purchase information is generated based on the information regarding the transaction date and the date when the settlement process was performed. When the payment processing is normally completed, the terminal device 130 of the store transmits the generated purchase information to the sales promotion support device 110. Thereby, the sales promotion support apparatus 110 can generate purchase history information based on the received purchase information, and store the generated purchase history information in the purchase history database 310.

(An example of an alternative product database)
Next, an example of the alternative product database will be described. FIG. 3B is an explanatory diagram illustrating an example of an alternative product database. In FIG. 3B, the substitute product database 320 is provided in the memory 212 provided in the computer device that implements the sales promotion support device 110. The substitute product database 320 is not limited to the memory 212 provided in the computer device that implements the sales promotion support device 110, and may be provided in a computer device or storage device that is different from the computer device.

  The substitute product database 320 stores, for each product code, the substitute product information related to the product (hereinafter referred to as “substitute product”) having a substitute relationship with the product specified by the product code in association with each other. The product code is identification information assigned to each product handled in the store, and each product code indicates a different product. For example, even if the products are classified as “400 liter refrigerators”, different product codes are assigned when the manufacturers are different. Also, for example, different product codes are assigned to products of the same manufacturer that differ only in size.

  As the product code stored in the substitute product database 320, a product code having the same system as the product code stored in the product master file described above can be used. Thereby, the sales promotion support system 100 can be operated only by assigning one product code to one product.

  The substitute product is realized by, for example, a succeeding product for which a warranty expiration date is approaching. The successor product is a product made by the same manufacturer as the product that has reached the end of the warranty period, and has a function that overlaps part or all of the functions of the product that has approached the end of the warranty period. Realized by the goods made. Specifically, for example, the substitute product is classified into the same genre as the product whose warranty expiration date approaches in the product master file, and is realized by a product made by the same manufacturer as the product manufacturer. More specifically, for example, when a product whose warranty is approaching is a “steam oven range”, the substitute product is a product classified as a “heating cooker” manufactured by the same manufacturer as the “steam oven range”. Realized.

  In addition, the substitute product may be realized by, for example, a competitive product of a product that has approached the warranty deadline. Competitor products are classified into the same genre as products that are nearing the end of warranty, products that are made by a manufacturer that is different from the manufacturer of the product that is approaching the end of warranty, and overlaps with some or all of the functions of the product that is approaching the end of warranty Realized by a product with the function to do. Further, the competitive product may be, for example, a product provided with a function that is not provided by a product whose warranty expiration date is approaching, in addition to a function that overlaps part or all of the functions of the product whose warranty expiration date is approaching.

  The substitute product information can be realized by, for example, information indicating a product name, a manufacturer, a function, a selling price, a guarantee content and the like of the substitute product. That is, the substitute product information can be generated based on information stored in the product master file. Further, the substitute product information may include information on a privilege when the substitute product is purchased at a member store of the sales promotion support system 100.

  Specifically, for example, information on the benefits can be obtained by purchasing a substitute product at a member store of the sales promotion support system 100, obtaining a predetermined discount, receiving additional services of optional parts and consumables, Indicates that benefits such as extending the warranty period can be obtained. Specifically, the information regarding the privilege may be, for example, information that specifies a period during which the privilege can be received by purchasing a substitute product at a member store of the sales promotion support system 100.

(Functional configuration of sales promotion support system 100)
Next, a functional configuration of the sales promotion support system 100 will be described. FIG. 4 is a block diagram showing a functional configuration of the sales promotion support system 100. 4, each function of the sales promotion support apparatus 110 in the sales promotion support system 100 includes a purchase information acquisition unit 401, a storage unit 402, a browsing information acquisition unit 403, a guarantee content acquisition unit 404, and a target specification unit 405. And an alternative product information acquisition unit 406 and a display information output unit 407.

  The purchase information acquisition unit 401 acquires purchase information. The purchase information acquisition unit 401 acquires purchase information transmitted from the terminal device 130 of the store by performing a settlement process in the terminal device 130 of the store. The function of the purchase information acquisition unit 401 can be realized by the CPU 211 or the network I / F 213 included in the computer device that implements the sales promotion support device 110.

  The storage unit 402 stores the purchase history information in the purchase history database 310 based on the purchase information acquired by the purchase information acquisition unit 401. As described above, the storage unit 402 stores the user identification information included in the purchase information acquired by the purchase information acquisition unit 401 in association with the product information in the purchase history database 310. The function of the storage unit 402 can be realized by the CPU 211 and the memory 212 included in the computer device that implements the sales promotion support device 110.

  The browsing information acquisition unit 403 receives a browsing request from the terminal device 120 of the user. The browsing request requests the sales promotion support apparatus 110 from the terminal device 120 of the user to browse the information related to the guarantee content of the product purchased by the user, and identifies the user who requests the browsing. Contains information. The browsing request is generated and transmitted in the terminal device 120 of the user for which a predetermined input operation has been performed by the user. The function of the browsing information acquisition unit 403 can be realized by the CPU 211 or the network I / F 213 included in the computer device that implements the sales promotion support device 110.

  The guarantee content acquisition unit 404 is based on the browsing request received by the browsing information acquisition unit 403, and guarantee information related to the warranty content of the product specified by the product information associated with the user identification information included in the browsing request. To get. For example, the guarantee content acquisition unit 404 refers to the purchase history database 310 and acquires the warranty information of the corresponding product. Alternatively, for example, the warranty content acquisition unit 404 may access a server of a manufacturer of the corresponding product and acquire warranty information of the corresponding product from the server. The function of the guarantee content acquisition unit 404 can be realized by the CPU 211 or the network I / F 213 included in the computer device that implements the sales promotion support device 110.

  The target identifying unit 405 refers to the purchase history database 310 to identify a product that includes a warranty period within a predetermined period after the current time point, and user identification information associated with the product information of the product. . The predetermined period is a period that can be arbitrarily set by an operator of the sales promotion support system 100, and may be, for example, “1 month” or “3 months”. The predetermined period may be set according to the sales price of the product or substitute product. For example, in the case of a product or substitute product that falls within the price range of up to about tens of thousands of yen, “1 month” In the case of a product corresponding to a price range of 100,000 yen or more or a substitute product, it may be set such as “3 months”.

  The target specifying unit 405 is included in the browsing request received by the browsing information acquisition unit 403 among the user identification information associated with the product information of the product whose warranty period is included within a predetermined period after the current time point. Identify user identification information that matches the user identification information. Thus, a user who is aware of the warranty expiration date of the purchased product can be specified by the action of transmitting a browsing request. The function of the target specifying unit 405 can be realized by the CPU 211 and the memory 212 provided in the computer device that implements the sales promotion support device 110.

  The substitute product information acquisition unit 406 refers to the substitute product database 320 and acquires substitute product information related to the substitute product of the product specified by the target specifying unit 405. For example, the substitute product information acquisition unit 406 acquires all the substitute product information related to the substitute product of the product specified by the target specifying unit 405 in the substitute product database 320.

  Alternatively, for example, in the alternative product database 320, the alternative product information acquisition unit 406 specifies the target based on the results of market research among all the alternative product information regarding the alternative products of the product specified by the target specifying unit 405. A product often compared with the product specified by the unit 405 may be used as a substitute product, and substitute product information regarding the product may be acquired. The function of the substitute product information acquisition unit 406 can be realized by the CPU 211 and the memory 212 provided in the computer device that implements the sales promotion support device 110.

  When the sales promotion support device 110 can communicate with the manufacturer's server device 410, the substitute product information acquisition unit 406 communicates with the manufacturer's server device 410, thereby relating to the guarantee contents for the manufacturer's product. Information may be acquired. By acquiring information related to the warranty content from the server device 410 of the manufacturer, it is possible to always acquire information related to the latest warranty content.

  The display information output unit 407 displays the display information to be displayed on the display screen (display 224) included in the terminal device 120 of the user specified by the target specifying unit 405 with respect to the replacement product information acquired by the replacement product information acquisition unit 406. Output. The terminal device 120 of the user who has received the display information displays the product name, manufacturer, function, sales price, warranty content, etc. indicated by the alternative product information on the display screen (display 224) based on the received display information.

  When the browsing request is received by the browsing information acquisition unit 403, the display information output unit 407 displays the warranty information acquired by the warranty content acquisition unit 404 in addition to the replacement product information acquired by the replacement product information acquisition unit 406. Display information to be displayed on the display 224 included in the terminal device 120 of the user specified by the target specifying unit 405 may be output.

  The display information output unit 407 preferably outputs display information that causes the information acquired by the substitute product information acquisition unit 406 to be displayed at the top of the display 224 included in the terminal device 120 of the corresponding user. In this case, the terminal device 120 of the user who has received the display information displays, on the display screen (display 224), the product name, manufacturer, function, sales price, warranty details, etc. indicated by the alternative product information based on the received display information. Display at the top. Thereby, presence of an alternative product can be reliably guided to the user.

  Further, the display information output unit 407 uses the information acquired by the substitute product information acquisition unit 406 to display information related to the warranty expiration date of the product specified by the target specification unit 405 on the display 224 provided in the terminal device 120 of the corresponding user. Display information to be displayed in association with each other may be output. In this case, the terminal device 120 of the user who has received the display information corresponds to the product name, manufacturer, function, sales price, warranty content, etc. of each alternative product indicated by the alternative product information based on the received display information. The information is displayed on the display screen (display 224) in a state aligned with the warranty period of the product.

  As described above, the substitute product information may include information related to a privilege when a product having a substitute relationship is purchased. In this case, the terminal device 120 of the user who has received the display information based on the substitute product information including the information related to the privilege is added to the sales promotion support system in addition to the product name, manufacturer, function, sales price, warranty details, etc. of the substitute product. Benefits such as predetermined discounts by purchasing alternative products at 100 member stores, additional services for optional parts and consumables, and extension of the warranty period are displayed on the display screen (display 224).

(Example of screen transition)
Next, an example of screen transition on the display screen (display 224) included in the user terminal device 120 will be described. 5A to 5E are explanatory diagrams illustrating an example of screen transition in the display 224 included in the user terminal device 120. FIG.

  In this embodiment, a user who receives a service provided by the sales promotion support system 100 performs membership registration in advance through the user's terminal device 120. Member registration is performed, for example, by reading a two-dimensional code provided on a point card and executing a program described in the two-dimensional code.

  Specifically, when the user terminal device 120 reads the two-dimensional code provided on the point card using the camera 228, the user terminal device 120 executes the program described in the two-dimensional code, A new registration request is transmitted to the sales promotion support apparatus 110 together with identification information unique to the point card described in the two-dimensional code. Upon receiving the new registration request, the sales promotion support device 110 transmits a user information input request including the user's e-mail address to the user's terminal device 120.

  The sales promotion support device 110 may acquire the user's e-mail address when a new registration request is transmitted from the user's terminal device 120. Specifically, for example, a message requesting consent to the service provided by the sales promotion support system 100 is displayed on the terminal device 120 of the user who requests membership registration, and the user's terminal device 120 agrees with the user's terminal device 120. By sending a blank e-mail indicating the intent of consent as a new registration request, the user's e-mail address can be acquired when the new registration request is sent.

  The terminal device 120 of the user displays an input screen (not shown) corresponding to the input request on the display 224, and transmits the user information input according to the input screen to the sales promotion support device 110. . Based on the received user information, the sales promotion support apparatus 110 associates identification information unique to the point card with the user's e-mail address and stores them in a predetermined database. Thereby, member registration is performed.

  Thereafter, the user who has registered as a member can receive a so-called electronic warranty service in which the guarantee contents of the product are managed by electronic data by presenting a point card when purchasing the product. For each payment, the store providing the electronic guarantee service reads the barcode attached to the presented point card in addition to the barcode attached to the product to be settled.

  Thereby, the terminal device 130 of the store can generate the purchase information every time the settlement process is performed, and can transmit the purchase information to the sales promotion support device 110. The sales promotion support device 110 receives the purchase Purchasing history information can be generated based on the information, and the purchasing history database 310 can be updated based on the purchasing history information. The purchase history information stored in the purchase history database 310 is provided to the electronic warranty service described below.

  FIG. 5A shows an example of display contents displayed on the terminal device 120 of the user who has registered as a member. The display content 510 shown in FIG. 5A is displayed on the display 224 when application software for receiving a service provided by the sales promotion support system 100 is activated.

  When the display contents 510 shown in FIG. 5A is displayed on the display 224 in the user terminal device 120, if the “electronic warranty / purchase history” key 511 is operated, the user terminal device 120 and sales promotion are performed. Communication is performed with the support device 110, and the display content 510 on the display 224 transitions to the display content 520 shown in FIG. 5B. FIG. 5B shows a state in which the latest purchase record by the corresponding user is displayed. The purchase record is indicated by, for example, the name and image of the purchased product and the date on which the product is purchased.

  The display contents 510 and 520 on the display 224 are obtained by performing a predetermined input operation on the user's terminal device 120 (for example, inputting a condition of the display contents), for example, as shown in FIG. 5C. Can transition to the desired display content 530. FIG. 5C shows a state in which purchase results in a specific year (for example, “2014”) are displayed. In the display contents 520 and 530 for displaying purchase results shown in FIG. 5B and FIG. 5C, a “confirm warranty period” key 521 is provided for each purchased product.

  When the “confirm warranty period” key 521 is operated while the display contents 520 and 530 shown in FIG. 5B and FIG. 5C are being displayed, between the user terminal device 120 and the sales promotion support device 110. Communication is performed, and the display contents 520 and 530 on the display 224 transition to the display contents 540 shown in FIG. 5D. FIG. 5D shows a display content 540 including a warranty content 541 related to a product for which confirmation of the warranty period is requested by operating the “confirm warranty period” key 521.

  The warranty content 541 is displayed for each product for which confirmation of the warranty period is requested by operating the “confirm warranty period” key 521. The warranty content 541 includes information related to the warranty period among the information related to the warranty content of the product and information related to the warranty expiration date specified based on the date on which settlement is performed. Further, the guarantee content 541 includes information regarding conditions under which guarantee can be received.

  When there is a product whose warranty period is included within a predetermined period after the current time point, that is, a product whose warranty period is approaching, the display content of the display 224 is replaced with the display content shown in FIG. 5B or 5C. The display transitions to display content 550 shown in FIG. 5E. The display content 550 shown in FIG. 5E includes substitute product information 551 regarding a substitute product of a product whose warranty term is approaching, in addition to the display contents shown in FIGS. 5B and 5C. The substitute product information 551 is preferably displayed at a position that can be easily recognized by the user, such as the top of the display 224, for example.

  Of the display contents shown in FIGS. 5B to 5E, the display contents that cannot be displayed on one screen of the display 224 are scrolled by swiping or flicking or displayed on the end of the display 224. When an input operation for moving a slider (not shown) is accepted, the operation can be switched and displayed in the display 224 as appropriate.

(Processing procedure of sales promotion support apparatus 110)
Next, an example of a processing procedure of the sales promotion support apparatus 110 will be described. 6 and 7 are flowcharts showing an example of the processing procedure of the sales promotion support apparatus 110. FIG. In the flowchart of FIG. 6, first, it waits until the purchase information transmitted from the terminal device 130 of the store is acquired (step S601: No). In step S601, the sales promotion support apparatus 110 stands by until purchasing information transmitted from the terminal device 130 of each store is received.

  Next, when the purchase information transmitted from the terminal device 130 of the store is acquired in step S601 (step S601: Yes), the purchase history database is updated based on the purchase information (step S602), and a series of processes is performed. Exit.

  In the flowchart of FIG. 7, first, the process waits until a browsing request transmitted from the user terminal device 120 is received (step S <b> 701: No). In step S701, when a browsing request is received (step S701: Yes), a target user is specified based on the browsing request (step S702). In step S702, for example, the user is specified by the user identification information included in the browsing request.

  Next, referring to the purchase history database 310, based on the purchase history information of the user specified in step S702, warranty information for the product specified by the purchase history information is acquired (step S703). Then, based on the purchase history information of the user specified in step S702 and the guarantee information acquired in step S703, the user identified by the user identification information included in the browsing request has been purchased in the past. Among the purchased products, information on products and users whose warranty expiration date is approaching is acquired (step S704).

  In step S704, with reference to the purchase history database 310, the warranty expiration date is calculated based on the date of purchase of the product and the warranty period of the manufacturer or the like, and the usage identified by the user identification information included in the browsing request. Among the products purchased by the user in the past, the products whose dates indicated by the calculated warranty expiration date are included within a predetermined period after the current time point are acquired as the products whose warranty expiration dates are approaching.

  Next, with reference to the alternative product database 320, the alternative product information 551 of the product that has been acquired in step S704 and whose warranty expiration date is approaching is acquired (step S705). Then, display information is generated based on the substitute product information 551 acquired in step S705 (step S706). After that, the display information generated in step S706 is output (transmitted) to the terminal device 120 of the user who is the transmission source of the browsing request received in step S701 (Yes) (step S707), and the series of processing ends. To do.

  In step S707, the terminal device 120 of the user who has received the display information output from the sales promotion support device 110 displays the display content 550 shown in FIG. 5E on the display 224 based on the display information. The display content 550 is displayed at the top of the display 224, for example.

  In the above-described embodiment, the replacement product information 551 of a product whose warranty expiration date is approaching among products purchased in the past by a user who has requested browsing is displayed on the terminal device 120 of the user. However, the operation method of the sales promotion support system 100 is not limited to this. For example, on the basis of all purchase history information stored in the purchase history database 310, a product that includes a date indicated by the warranty expiration date within a predetermined period after the current time (that is, a product that is approaching the warranty expiration date) is identified. You may make it output the display information which guides alternative goods information 551 with respect to the terminal device 120 of the user who purchased the specified goods, respectively. In this case, the sales promotion support device 110 may output display information for guiding a URL for displaying a display screen for guiding the substitute product information 551 in each user's terminal device 120. Accordingly, it is possible to inform all users who have purchased a product in the past that the purchased product is nearing the warranty deadline and the substitute product information 551 of the product.

  As described above, the sales promotion support apparatus 110 according to the embodiment of the present invention acquires purchase information from the terminal device 130 of a store such as a POS cash register terminal, and purchase history information based on the acquired purchase information. Store in the purchase history database 310. Then, referring to the purchase history database 310, when the product whose warranty term is included within a predetermined period after the current time point and the identification information of the user associated with the product information of the product are specified, the alternative product database 320 is displayed. The reference product information 551 relating to the substitute product of the specified product is acquired, and display information for displaying the acquired substitute product information 551 on the display screen of the terminal device 120 of the corresponding user is output. It is characterized by doing so.

  According to the sales promotion support apparatus 110 according to the embodiment of the present invention, when the warranty period of a purchased product approaches, information on a product (substitute product) that is in an alternative relationship with the product is displayed as a user who has purchased the product. Can be displayed on a display screen included in the terminal device 120. This makes it possible for a user who has the possibility of a replacement due to the expiration of the warranty expiration date to be a substitute product for a product whose warranty expiration date is approaching without being aware of the warranty expiration date of the product purchased by the user. Can be guided.

  As a result, the user can know the substitute product of the product whose warranty is approaching without taking the trouble of searching for the substitute product of the purchased product himself, and that the warranty expiration date of the purchased product is approaching. As an opportunity for replacement, it is possible to easily consider replacement with an alternative product. In addition, this allows businesses that provide and sell products to provide information useful for replacement by purchase to users who have the possibility of replacement due to the expiration of the warranty period. It is possible to expect the sales promotion of the product rather than guiding the alternative product uniformly to all users without doing.

  In addition, the sales promotion support apparatus 110 according to the embodiment of the present invention receives a browsing request from the user's terminal device 120, and associates the browsing request with the user identification information included in the browsing request based on the browsing request. Warranty information related to the warranty content of the product specified by the acquired product information is acquired, the user is specified based on the user identification information included in the browsing request, and the acquired warranty information and alternative product information 551 are acquired. Is output as display information to be displayed on the display screen of the terminal device 120 of the corresponding user.

  According to the sales promotion support device 110 according to the embodiment of the present invention, when a browsing request is received from the user's terminal device 120, a replacement related to a product (substitute product) having a replacement relationship with a product whose warranty term is approaching. The merchandise information 551 can be displayed on the display screen provided in the terminal device 120 of the user who has requested the browsing of the information about the warranty contents, that is, the electronic warranty. As a result, for users who have the possibility of replacement due to the awareness of the warranty expiration date of the purchased product, products that have an alternative relationship with the product that is approaching the warranty expiration date will be guided as an electronic warranty card as an advertising medium. can do.

  As a result, the user can know the substitute product for the product at the timing of being aware of the warranty term of the purchased product, so that the user always feels annoyed by the fact that the substitute product is always guided regardless of the warranty term. Instead, it is possible to receive guidance only for alternative products for products whose warranty expiration date is approaching, at a timing that is aware of the warranty expiration date of purchased products. In addition, this allows businesses that provide and sell products to avoid being disliked by users by giving excessive guidance to users, and to users who have the possibility of replacement. On the other hand, since information useful for replacement by purchase can be provided, effective sales promotion of products can be expected.

  Further, in the sales promotion support system 100, by using the electronic guarantee as an advertising medium, it becomes possible to operate the advertising medium to be used by a manufacturer that provides the product. Specifically, in the sales promotion support apparatus 110, information related to a product that is approaching the warranty expiration date is transmitted to the manufacturer's server device, and the manufacturer's server device is provided with the substitute product information 551 for the product. . At this time, in addition to the substitute product information 551, information related to a product recommended by the manufacturer other than the product specified by the substitute product information 551 is received from the server device of the manufacturer. Thereby, the manufacturer can make an advertisement using the electronic guarantee as an advertising medium, and the user can obtain information on various products other than the substitute product.

  In addition, the sales promotion support device 110 according to the embodiment of the present invention outputs display information that causes the acquired substitute product information 551 to be displayed at the top of the display screen included in the terminal device 120 of the user. It is characterized by.

  According to the sales promotion support device 110 of the embodiment of the present invention, by displaying information on a product having a replacement relationship with a product whose warranty term is approaching, at the top of the display screen of the user terminal device 120. Thus, it is possible to effectively guide a user to a product that has an alternative relationship with a product whose warranty period is approaching.

  As a result, the user can easily recognize a product that is in an alternative relationship with a product whose warranty expiration date is approaching. In addition, this allows businesses that provide and sell products to be sure that they recognize information useful for replacement by purchase, so the product is more effective than guiding the product to all users. Sales promotion can be expected.

  The acquired substitute product information 551 may be displayed in association with information related to the warranty expiration date of the product specified with reference to the purchase history database 310. In this case, it is possible to guide the user in parallel with the product whose warranty expiration date is approaching, along with the product whose replacement date is approaching.

  As a result, the user can easily understand that the product is in an alternative relationship with the product whose warranty expiration date is approaching, and can easily consider replacement by purchase. In addition, this allows businesses that provide and sell products to make sure that information useful for replacement is recognized together with the products to be replaced. You can expect more effective sales promotion of products than you do.

  In addition, the sales promotion support device 110 according to the embodiment of the present invention is characterized in that it includes information related to a privilege when an alternative product is purchased.

  According to the sales promotion support apparatus 110 according to the embodiment of the present invention, when an alternative product is purchased for a user who has the possibility of replacement by taking advantage of the expiration of the warranty period, the alternative product is purchased. Can be guided along with the benefits. Thereby, the user can easily consider replacement with an alternative product including a privilege obtained by purchasing the alternative product. In addition, this makes it possible for a business operator who provides and sells products to expect the user to actively replace the product with an alternative product, and can expect to promote the sale of the product.

  The sales promotion support method performed by the sales promotion support apparatus described in this embodiment can be realized by executing a program prepared in advance on a computer such as a personal computer or a workstation. This program is recorded on a computer-readable recording medium such as a hard disk, flash memory, CD-ROM, MO, and DVD, and is executed by being read from the recording medium by the computer. The program may be a transmission medium that can be distributed via a network such as the Internet.

  As described above, the sales promotion support device according to the present invention is useful as a sales promotion support device that supports the sales promotion of products, and in particular, products for consumers who consider replacement of products as the warranty expires. It is suitable for a sales promotion support device that supports the sales promotion.

DESCRIPTION OF SYMBOLS 100 Sales promotion support system 110 Sales promotion support apparatus 120 User's terminal device 130 Store terminal device 401 Purchase information acquisition part 402 Storage part 403 Browse information acquisition part 404 Guarantee content acquisition part 405 Target specification part 406 Alternative product information acquisition part 407 Display information output section

Claims (5)

Purchase information acquisition means for acquiring purchase information including identification information of the user, product information purchased by the user and product information related to the warranty expiration date of the product,
Based on the purchase information acquired by the purchase information acquisition means, storage means for storing purchase history information in which the user identification information and product information included in the purchase information are associated in a purchase history database;
Referring to the purchase history database, a target specifying means for specifying a product whose warranty term is included in a predetermined period after the current time and a user identification information associated with the product information of the product;
An alternative product information acquisition unit that acquires alternative product information related to a product that is in an alternative relationship with the product specified by the target specifying unit with reference to an alternative product database that stores information related to the product in the alternative relationship;
A display for outputting display information for displaying the substitute product information acquired by the substitute product information acquiring unit on the display screen of the user terminal device specified by the user identification information specified by the target specifying unit Information output means;
A sales promotion support device characterized by comprising: A browsing request receiving means for receiving a browsing request for information on the guarantee content of the product purchased by the user, including identification information of the user from the terminal device of the user;
Based on the browsing request received by the browsing request receiving unit, the warranty content acquiring unit acquires the warranty information related to the warranty content of the product specified by the product information associated with the user identification information included in the browsing request. When,
With
The target specifying means specifies user identification information that matches the user identification information included in the browsing request received by the browsing request receiving means,
The display information output means includes the warranty information acquired by the warranty content acquisition means and the alternative product information acquired by the alternative product information acquisition means included in the terminal device of the user specified by the target specification means The sales promotion support apparatus according to claim 1, wherein display information to be displayed on a screen is output.   The display information output means outputs display information for displaying the substitute product information acquired by the substitute product information acquisition means at the head of a display screen provided in the terminal device of the user. Or the sales promotion support apparatus according to 2;   3. The display information output unit displays information acquired by the substitute product information acquisition unit in association with information related to a warranty expiration date of the product specified by the target specifying unit. The sales promotion support device described in 1.   The sales promotion support device according to any one of claims 1 to 4, wherein the substitute product information includes information related to a privilege when the product having the substitute relationship is purchased.

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