JP2013077240A - Content display method, content display device and program thereof - Google Patents

Abstract

An object of the present invention is to personalize a display style of arbitrary content provided from a server in accordance with user preferences.
A content display device (1) acquires a user preference data storage unit (122) for storing preference data indicating an object of interest of a user and a content reception for acquiring content requested from a user use terminal (2) from a content providing server (4). Unit 112, personalization processing unit 124 for personalizing the portion corresponding to the preference data for the acquired content, and the personalized content according to the setting information from user use terminal 2 by execution determination unit 113 and the acquisition And a content transmission unit 114 that switches the transmitted content to the user use terminal 2.
[Selection] Figure 2

Description

  The present invention relates to a content display method, a content display device, and a program for displaying a style of content to be displayed on a display on a computer in accordance with user preferences.

When you try to use / browse content on the Internet, you can add information according to your preferences or change the way it is displayed in an easy-to-understand manner, rather than seeing all users in a uniform way Is desirable.
For example, Patent Document 1 proposes a method in which content of various genres provided by characters, still images, moving images, and the like is customized and displayed by a user in a favorite style.

JP 2003-141073 A

  However, in the case where customization is performed at a user's terminal as in the above method, it is necessary to provide a user interface for each terminal. Further, when customization is performed on the content providing server, it is necessary to perform customization processing according to the user on each server, which increases the processing load and may hinder original content distribution processing. In addition, it is difficult to present content acquired from a plurality of servers in a unified display style according to user preferences.

  The present invention has been made paying attention to the above circumstances, and its object is to provide a content display method and content capable of personalizing the display style of any content provided from the server according to the user's preference. To provide a display device and a program thereof.

  In order to achieve the above object, a first aspect of the present invention provides a content display method, a content display device, and a program for displaying content acquired from a server on a terminal in accordance with user preferences, wherein the user's interest Stores preference data indicating a certain target, acquires content requested from the terminal from the server, personalizes a portion corresponding to the preference data with respect to the acquired content, and according to setting information from the terminal The personalized content and the acquired content are switched and transmitted to the terminal.

  According to the first aspect, it becomes possible to personalize any server in a unified manner regardless of whether or not personalization of the server is possible, and regardless of differences in personalization styles. It is possible to arbitrarily set whether or not to perform the operation on the user side.

According to a second aspect of the present invention, in the first aspect, the preference data is extracted from an access history from the terminal to the server.
According to the second aspect, the user's interest is extracted based on the action history based on the operation history on the user's terminal, and the user's preference and experience, depending on the situation on the spot The display style can be automatically changed or information can be added.

  That is, according to the present invention, it is possible to provide a content display method, a content display device, and a program thereof that can personalize a display style of arbitrary content provided from a server in accordance with user preferences.

The figure which shows one Embodiment of the content display apparatus which concerns on this invention. The block diagram which shows the structural example of the content display apparatus of FIG. The flowchart which shows operation | movement of the content display apparatus of FIG. The figure which shows the interest object of the user contained in URL. The figure which shows an example of the interest object extracted from URL. The figure which shows an example of style data.

Embodiments according to the present invention will be described below with reference to the drawings.
FIG. 1 is a diagram showing an embodiment of a content display device according to the present invention. The user utilization terminal 2 is an apparatus having input means such as a personal computer (PC) or a tablet PC and a screen display. The content providing servers 4-1 to 4-4 (hereinafter collectively referred to as the content providing server 4) are servers that distribute content such as Web. In the present embodiment, as shown in FIG. 1, the content display device 1 is provided between the user use terminal 2 and each content providing server 4 to personalize the content received from the arbitrary content providing server 4. To implement.

  The content display device 1 includes a personalization switching device 11 and a personalization processing server 12. The personalization switching device 11 is interposed between the user use terminal 2 and the content providing server 4, generally relays a network service, and has a personalization switching function to be described later. The personalization switching device 11 can be realized by, for example, a configuration added to a device called a proxy (HTTP proxy). The personalization processing server 12 performs personalization processing for changing the display style of the content according to the user's preference for any content acquired from the content providing server 4 in accordance with the instruction from the personalization switching device 11.

  The user accesses a plurality of and arbitrary Web contents on the Internet from the user use terminal 2. The personalization switching device 11 acquires that it is access from the user use terminal 2 to the content providing server 4. For example, when an HTTP proxy is set, an access destination URL (Uniform Resource Locator) can be acquired. Content data sent from the content providing server 4 is also received once by the personalization switching device 11, and the personalized processing server 12 uses either the personalized content or the content that has not been processed at all by the user. Transmit to terminal 2.

FIG. 2 is a block diagram illustrating a configuration example of the content display device. FIG. 3 is a flowchart showing the operation of the content display apparatus.
2, the personalization switching device 11 includes an access destination acquisition unit 111, a content reception unit 112, an execution determination unit 113, and a content transmission unit 114.

The access destination acquisition unit 111 acquires an access destination from the user use terminal 2 to the content providing server 4 and notifies the user preference information extraction unit 121 of the access destination.
The content receiving unit 112 acquires the content requested from the user use terminal 2 from the content providing server 4.

The execution determination unit 113 determines whether or not the personalization processing is performed on the content acquired by the content reception unit 112 according to the setting information from the user use terminal 2.
Based on the determination result of the execution determination unit 113, the content transmission unit 114 switches between personalized content and the content acquired by the content reception unit 112 and transmits it to the user use terminal 2.

The personalization processing server 12 includes a user preference information extraction unit 121, a user preference data storage unit 122, a preference content determination unit 123, a personalization processing unit 124, a style selection unit 125, and a style data storage unit 126.
The user preference information extraction unit 121 collects operation data such as content browsing on the user use terminal 2, analyzes the operation content, and accumulates preference data indicating a user's interest in the user preference data storage unit 122. To do. Since it is considered that the user has accessed the content providing server 4 with interest, if the type of information provided by the accessed server can be analyzed, the user's preferences can be extracted. The information provided by the accessed content providing server 4 can be extracted from a query keyword included in the URL as shown in FIG. 4, for example. Alternatively, as shown in FIG. 5, a field or product in which the user is interested can be specified by collating the site indicated by the URL with a site that has been grasped in advance. The preference data obtained in this way is accumulated in the user preference data storage unit 122 for each user.

  The data in the user preference data storage unit 122 can be accumulated by the method as described above, but can also be accumulated by means other than this. For example, user preference data in the same format created externally from an external user preference data provider 5 may be obtained and stored. This includes, for example, favorite data input by the user in advance or data obtained as a result of analysis by another service.

  The preference content determination unit 123 refers to the user preference data storage unit 122 and determines whether the user's preference data is included in the content acquired by the content reception unit 112. For example, when preference data “coffee” is stored as a keyword, it is determined whether or not a character string “coffee” is included in the received content. In addition, when the received content is an image, the similarity between the image of the coffee prepared as favorite data in advance and the image is compared, and a determination may be made that the match rate is greater than or equal to a threshold value. .

The personalization processing unit 124 adds the user's preference information to the part corresponding to the preference data included in the content according to the determination result of the preference content determination unit 123, or sets the display style of the part to the part. Perform personalization processing such as changing to the user's preference.
The style selection unit 125 selects the display style to be applied by the personalization processing unit 124 from the style data storage unit 126.

Next, the operation of the content display device will be described with reference to FIG.
The access destination acquisition unit 111 sends all the access destinations from the user use terminal 2 to the content providing server 4 to the user preference information extraction unit 121, and the user preference information extraction unit 121 includes the user in the content accessed by the user. It is determined whether or not content related to the user's preference is included (step S1). When the content related to the user's preference is included in the content, the user's preference data in the user preference data storage unit 122 is updated (step S2). For example, if there is a priority in the order of arrangement, it is brought up. Further, a column of “degree of preference” is provided in the preference data, and the degree is increased according to the number of accesses by the user.

  Next, the execution determination unit 113 determines whether or not the user has set the personalized display based on the setting information from the user use terminal 2 (step S3). When the user has set the personalized display, the preference content determination unit 123 determines whether the content acquired by the content reception unit 112 includes content to be displayed on the screen (step S4). When there is content displayed on the screen, the user preference data storage unit 122 is referred to and it is determined whether or not there is a portion corresponding to the user preference data in the acquired content (step S5). . When there is a portion corresponding to the user's preference data in the acquired content, the preference content determination unit 123 causes the personalization processing unit 124 to execute personalization processing. Note that, in the determination of step S5, the preference content determination unit 123 preferentially executes personalization processing for things with high user interest based on the above-described order of preference data arrangement or “degree of preference”. You can also

  Based on the style data selected by the style selection unit 125, the personalization processing unit 124 adds the user's preference information to the acquired content (step S6), and makes the acquired content the user's favorite style. Change (step S7). The content transmission unit 114 transmits the personalized content to the user use terminal 2 (step S8).

  On the other hand, if it is determined in step S3 that the user has not set the personalized display, the content acquired in step S4 is determined not to be displayed on the screen, or acquired in step S5. When it is determined that there is no content related to the user's preference in the content, the content transmission unit 114 transmits the content acquired by the content reception unit 112 to the user use terminal 2 as it is (step S9).

  FIG. 6 is an example of style data stored in the style data storage unit 126, and shows an example in which the style used by the personalization processing unit 124 is defined for each user. For example, when the text “coffee” is included in the content, the background color of the character is colored and marked so that the user can easily see the character. Alternatively, a purchase button for sale items may be displayed superimposed on the letter of coffee so that the user can easily purchase from an electronic commerce site that is always purchased by clicking the purchase button. Moreover, when the user use terminal 2 is connected to a device that generates a scent, the user's favorite scent may be generated.

As described above, one or a plurality of expression styles preferred by the user can be selected according to the user's preference. These styles are defined so as to be executed by the user use terminal 2 and stored in the style data storage unit 126.
As another embodiment, when the user's favorite program is included in the received program guide contents, the television channel is switched to the broadcast station of the program, or the recording reservation of the program is made. A remote control signal may be sent out.

  The user using terminal 2 displays the received content on the display. Furthermore, an operation in cooperation with a scent generator, a television receiver, a television program recorder, or the like is executed automatically or by a user operation. By clicking the button displayed here, further access behavior is recommended, and by collecting more user preference data based on the access information, it is possible to improve accuracy.

  As described above, in the present embodiment, personalization processing is performed such as monitoring access to server content from a user terminal and changing contents to be acquired or displayed to personal preference or adding information. In general, personalization processing is performed on the server side. However, in this embodiment, a means for mediating between the user terminal and the content is provided, and the contents exchanged by the mediating means are grasped and used. By selecting a suitable display style for users, and sending it so that it can be displayed in that style, any content, including content that is not personalized on the server side, is personalized and displayed to your liking. Can be seen.

  Therefore, in the present embodiment, whether there is a possibility that the user's preference is grasped from the access history to the content from the user use terminal and the content acquired from the server may be displayed on the user use terminal, Further, it is determined whether or not there is a content to be personalized. If there is, the content is changed or the information is added and transmitted so that the content is displayed in an appropriate style. Further, by switching the setting of the personalization switching device, it is possible to present the content from the server as it is.

  The present invention is not limited to the above embodiment. For example, in the above-described embodiment, the personalization switching device 11 has been described as being arranged in a device different from the user use terminal 2. However, as another embodiment, the personalization switching device 11 is the user use terminal 2. The access destination acquisition unit 11 may monitor the exchange from the application to the outside of the network and display personalized content on the display.

  Further, in the above-described embodiment, the execution determination unit 113 that sets an instruction to perform personalization processing by the user is arranged in the personalization switching device 11. However, the execution determination unit 113 may be arranged in the user use terminal 2. This can be realized by a means for canceling the proxy setting that is set to pass through the personalization switching device 11 when accessing the content providing server 4 and directly accessing the server.

  In short, the present invention is not limited to the above-described embodiment as it is, and can be embodied by modifying the constituent elements without departing from the scope of the invention in the implementation stage. Further, various inventions can be formed by appropriately combining a plurality of constituent elements disclosed in the embodiment. For example, some components may be deleted from all the components shown in the embodiment. Furthermore, you may combine suitably the component covering different embodiment.

  DESCRIPTION OF SYMBOLS 1 ... Content display apparatus, 11 ... Personalization switching apparatus, 12 ... Personalization processing server, 2 ... User utilization terminal, 4-1 to 4-4 ... Content provision server, 3 ... External apparatus, 5 ... External user preference data Source: 111 ... Access destination acquisition unit, 112 ... Content reception unit, 113 ... Execution determination unit, 114 ... Content transmission unit, 121 ... User preference information extraction unit, 122 ... User preference data storage unit, 123 ... Preference content determination unit 124 ... Personalization processing unit 125 ... Style selection unit 126 ... Style data storage unit

Claims (5)

A method for displaying content acquired from a server on a terminal in accordance with user preferences,
Storing preference data indicating objects of interest of the user;
Acquiring content requested from the terminal from the server;
Personalizing the portion corresponding to the preference data for the acquired content;
A content display method comprising: switching the personalized content and the acquired content according to setting information from the terminal and transmitting the content to the terminal.   The content display method according to claim 1, further comprising a step of extracting the preference data from an access history from the terminal to the server. A device that displays content acquired from a server on a terminal in accordance with user preferences,
Means for storing preference data indicating objects of interest of the user;
Means for acquiring the content requested from the terminal from the server;
Means for personalizing the portion corresponding to the preference data for the acquired content;
A content display apparatus comprising: means for switching between the personalized content and the acquired content according to setting information from the terminal and transmitting the content to the terminal.   4. The content display apparatus according to claim 3, further comprising means for extracting the preference data from an access history from the terminal to the server.   A content display program for causing a computer to function as each means constituting the content display device according to claim 3.

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