JP2007081974A - Moving picture/video image distribution system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide moving picture/video image distribution at a moderate price or at no charge that does not obstruct viewing, provides promising effective advertisement effects, and increases incomes of advertising agencies. <P>SOLUTION: A distribution server 1 has many moving picture/video image contents, and a server administrator is the advertising agency 5. The advertising agency 5 includes a means 12 for inserting an advertisement image 7 to the advertising agency 5; and a means 13 for distributing a moving picture/video image contents 4A with the advertisement to only a client terminal 3 of a viewer in advance. The advertisement image 7 is momentarily displayed nearly a whole screen every time an article or the like associated with an advertisement CM is impressively displayed. The advertisement image 7 is instantaneously displayed under the consciousness of the viewer, and the moving picture/video image contents 4A are distributed at a moderate price or at no charge. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to a moving image / video distribution system, and more particularly, to a moving image / video distribution system that distributes a moving image / video content with an advertisement to a viewer who has agreed in advance at a low cost or free of charge.

Conventionally, many types of this type of distribution system have been proposed. For example, when a plurality of client terminals and a game / software distribution server are connected via the Internet and the game / software distribution server is accessed from the client terminal, the game / software is read, and at the same time, a banner advertisement and The corresponding product advertisement image is also read out. Thereby, a banner advertisement and a corresponding product advertisement image are inserted into the game image (display screen), and an advertising effect is produced for the game opponent (viewer) (see, for example, Patent Document 1).
JP 2001-321572 A

  The distribution system disclosed in Patent Document 1 has a problem that a banner advertisement or the like is projected on a game image for a long time, and the banner advertisement or the like becomes an obstacle and obstructs viewing. In particular, in movies, animations, adult videos, and the like, mixing banner advertisements in a frame may cause a significant hindrance during viewing and may cause psychological stress on the viewer. In addition, since the banner advertisement is attached to the margin of the game image regardless of the game, for example, the banner advertisement outside the moving image frame has few viewers who click with interest and it is difficult to expect an effective advertising effect. In addition, the number of clicks on the banner advertisement is small, and the number of advertisement requests from the advertiser is also small, so that there is a problem that the advertising agency's advertising revenue cannot be increased.

  Therefore, there is a technical problem that should be solved in order to be able to expect an effective advertising effect without increasing the viewing and to increase the revenue of the advertising agency, and the present invention solves that problem. It is intended to do.

  The present invention has been proposed to achieve the above object, and the invention according to claim 1 is characterized in that a distribution server that holds video / video content and a viewer's client terminal are connected via the Internet, In the moving image / video distribution system in which the moving image / video content is distributed from the distribution server to the client terminal, the distribution server inserts an advertisement so as to be instantaneously displayed on the moving image / video content; A video / video distribution system having distribution management means for distributing video / video content with advertisements only to client terminals of viewers who have agreed in advance, wherein the distribution server is managed and operated by an advertising agency I will provide a.

  According to this configuration, the advertising agency that is the operator of the distribution server recruits the advertiser for online distribution of advertisements that stimulate subconsciousness. In addition, the advertising agency has an advertisement insertion means for inserting the advertisement into the video / video content so that the advertisement is displayed on the screen instantaneously, and the advertisement is entered into the client terminal of the viewer in response to the viewer's distribution request. Video / video content.

  In this distribution system, the moving image / video content is distributed only to viewers who have agreed in advance that an advertisement is included. Accordingly, while the viewer is watching the distributed video / video content, the advertisement is displayed on the screen instantly, and the subconscious is stimulated. In this case, since the advertisement is displayed instantaneously, for example, for 1/60 second to 1/30 second, it does not interfere with viewing and becomes a smooth recognition target. In other words, the advertisement is not recognized by the naked eye because it is an instant, but it unconsciously impresses the image of the company or product. In other words, the viewer himself / herself can concentrate on a scene such as a moving image without being disturbed by the content of the advertisement.

  The invention according to claim 2 is the invention according to claim 1, wherein the advertisement image is displayed instantaneously on the entire screen or a part of the screen when a product or the like related to the advertisement content is displayed on the screen. Provide configured video / video distribution system.

  According to this configuration, when the viewer is watching the video / video content on the terminal screen, the advertisement is instantaneously displayed on the entire screen or a part of the screen in each scene where the product related to the advertisement content is displayed. Is displayed. For example, only when an impressive scene of the main character's baseball team is filmed, the main character wearing the uniform and the baseball equipment (bat, glove, helmet, etc.) itself or the company that is the advertiser company related to them Names, logos, trademarks, trade names, and products are projected instantaneously.

  In this case, there are two types of advertisement display modes: a method in which the advertisement is displayed in close-up on the entire screen and a method in which the advertisement is displayed on a part of the screen, depending on the type and size of the advertisement. When displaying on a part of the screen, it may be at the center of the screen or at the edge of the screen, and the display position is not particularly limited.

  According to a third aspect of the present invention, in the first or second aspect of the present invention, there is provided a moving image / video distribution system configured such that the moving image / video content including the advertisement image is distributed free of charge or free of charge. provide.

  According to this configuration, a viewer who agrees to distribute a video / video content with an advertisement can receive a benefit in terms of charge compared to a viewer who does not agree. That is, as compared with the case where the distribution of the moving image / video content without advertisement is received, the distribution fee paid to the distribution server (advertising agency) is greatly discounted and is reduced or is distributed free of charge. Distribution fees can be reduced or made free of charge compared to the past. If the number of viewers who agree agrees and the advertising fee that the advertising agency receives from the advertiser increases, the distribution fee paid by the viewer accordingly This is because the discount rate becomes higher.

  According to the first aspect of the present invention, the advertisement displayed instantaneously on the moving image / video content stimulates the viewer's subconsciousness without disturbing the viewing and exhibits a great advertising effect. In addition, since the distribution server is operated by an advertising agency, it offers one place for advertiser recruitment and advertising fee determination, viewer recruitment and distribution agreements, and paid and free video / video content services. Can be managed efficiently.

  The invention according to claim 2 is the effect of the invention according to claim 1 because the advertisement is instantaneously and instantaneously displayed on the entire area or a part of the screen when a product or the like related to the contents of the advertisement is displayed. In addition, there is a unique merit that the advertising effect can be further increased without hindering the viewer.

  Since the invention according to claim 3 enables a low-priced or free service of the distribution fee, in addition to the effect of the invention according to claim 1 or 2, the viewer who agrees to distribute the video / video content with advertisement Increases further, and there is a specific effect that the advertising effect can be increased and the revenue of the advertising agency can be further increased.

  The best embodiment of the present invention can exert a significant advertising effect on viewers without hindering viewing, can efficiently manage the distribution business and the advertising agency business, and can increase the revenue of the advertising agency. In order to realize the purpose of being able to achieve, in the system that distributes the video / video content requested by the viewer from the distribution server to the client terminal, the distribution server operator sends the advertisement online distribution that stimulates the subconscious from the advertiser. An advertising agency to be recruited, and the advertising agency agrees that the advertisement insertion means inserts the advertisement in the video / video content so that it can be displayed on the screen instantly, and the video / video content includes the advertisement. Distribution management means for distributing only to the client terminal of the viewer.

  The fact that an advertisement is included does not violate any social norms by giving the viewer prior notice and obtaining consent. The advertisement image is instantaneously displayed on the entire screen or a part of the screen when a product or the like related to the content of the advertisement image is displayed on the moving image / video content display screen. The advertisement image that is displayed instantaneously is a moving image / video that is displayed for a short period of time that cannot be perceived by the viewer in normal broadcasting, for example, one frame in a signal of 60 frames per second Only displayed.

  The advertisement image appears on the retina but cannot recognize what it is, so it does not interfere with viewing. In addition, the advertisement image instantaneously displays the logo mark of the advertising company (single or plural) only in each of the plurality of scenes displayed in a state in which the products and services related to the advertisement remain in the impression. As a result, smooth recognition is possible without obstructing viewing, and an advertisement that gives a good impression to the viewer can be expected. For example, when a newly-developed golf advertisement is mixed with the inter-frame frame at the moment when a nice shot of a meeting is made in a golf scene, a potentially imprinted good image is fed back and it is easy to act on the purchase operation. In a horror movie or the like, several frames of a blurred image such as translucent (CG) are mixed. In this case, the movie work itself is not blocked by one frame. Viewers who have finished watching are more likely to be interested in other related works.

  In the case of infomercials, product names may be introduced in the scenario without meaning, which may make the drama flow feel unnatural. In that respect, in the advertisement display according to the present invention, the advertisement message can be transmitted in an unreasonable manner of piggyback without interrupting the flow of the drama, and the transmission contents can be effectively and unconsciously appealed.

  In this case, the advertising industry can be widely applied to all industries such as the automobile industry, the insurance / financial industry, and the housing / real estate industry, as long as it has relevance to the display content of the moving image / video. Furthermore, the moving image / video content including the advertisement image is distributed at a lower price or free of charge than the distribution of the moving image / video content without the advertisement image.

  Hereinafter, embodiments for carrying out the present invention will be described with reference to the drawings. In the present embodiment, when receiving (paid) video / video distributed on the Internet (DVD download etc.), it acts on the viewer's vision consciously and exerts the advertising effect, and video / video Is a cheaper or free service. Here, the advertising effect is the effect of directly appealing to the subconscious by exposing and displaying the advertising image (including advertising characters etc.) for an extremely short time that the viewer does not notice, for example, tens of seconds. Say.

  In FIG. 1, reference numeral 1 denotes a distribution server that publishes a website on the Internet 2. Reference numeral 3 denotes a client terminal of a viewer who makes a distribution request for a desired moving image / video content. The client terminal 3 and the distribution server 1 are communicably connected via the Internet 2. The video / video content requested by the viewer is distributed online from the distribution server 1 to the client terminal 3. Distribution of this video / video content may be paid or free.

  The distribution server 1 is operated by the advertising agency 5 here, but may be operated jointly with the moving image / video content provider 6 or the like. The advertising agency 5 recruits an advertisement CM distributed on the Internet from an advertiser (advertisement requester) 8. In addition, the advertising agency 5 is affiliated with a video / video content provider 6 that possesses a large number of video / video contents, and inserts an advertisement CM between consecutive frames 4 of the video / video content to enter the advertisement. Video / video content 4A is produced and distributed to a specific client terminal 3. The advertisement CM is a component of an image frame (advertisement image; see FIG. 3) 7 that stimulates the viewer's subconsciousness, and is subjected to data conversion processing so that it can be inserted into the frame 4 of the moving image / video content. It is a thing.

  As shown in FIG. 2, the distribution server 1 includes a management program unit 9 that controls and manages the distribution process of the moving image / video content 4A, a data table unit 10 that is referred to during content extraction, and the moving image / video content 4A. An image file unit 11 for storing and storing as a file is provided. The type or genre of the moving image / video content is not particularly limited, and may be anything such as an animation, a sports cartoon, an adult video, or a horror video.

  The distribution server 1 further includes an advertisement insertion unit 12 and a distribution management unit 13. The advertisement insertion means 12 has a function of inserting the advertisement 7 into the moving image / video content. Here, during the video / video content (frame 4) displaying a desired scene, for example, in a scene that gives a good impression to an advertisement-related product or the like, that is, in a scene where a high advertising effect can be expected, the advertisement image 7 The video / video content 4A with an advertisement is synthesized and produced by inserting.

  Further, the distribution management means 13 assigns an ID / password only to a viewer who agrees to the video / video content 4A with an advertisement, and the video with the advertisement is given to the client terminal 3 of the viewer having the ID / password. A function for distributing the video content 4A is provided.

  The advertisement image 7 is instantaneously displayed on almost all or a part of the display screen in an optimal scene in which a product or the like related to the advertisement is displayed during the broadcast. In this case, the advertisement image 7 is displayed for a short time of 1/60 seconds to 1/30 seconds, for example, so as not to disturb viewing. The moving image / video content 4A containing the advertisement image is distributed at a greatly discounted service or free of charge as compared to a normal moving image / video content in which no advertisement image is inserted.

  Next, a procedure from recruitment of distribution candidates to content distribution will be described with reference to FIG. First, when recruiting a distribution applicant, the advertising agency 5 as a distribution server operator publishes the moving image / video content 4A containing the advertisement image on the Internet 6 so that it can be viewed on the web page. The recruiter who wishes to distribute the moving image / video content 4A can apply by inputting the application items on the web page (step S1).

  Subsequently, the advertising agency 5 concludes the distribution contract after allowing the applicant to agree that the advertisement image is included. An ID / password is issued / granted to the agreed viewer, and a privilege distributed at a lower price or free of charge than the normal fee is given (step S2).

  When the viewer requests content distribution, the web page (input form) of the distribution server 1 is opened on the screen of the client terminal 3 and the ID / password is entered and the desired video / video content 4A is selected. Specify and transmit (step S3). Then, after authenticating the ID / password (step S4), the distribution server 1 extracts the corresponding video / video content 4A and distributes it to the client terminal 3 (step S5). Thus, the viewer can freely watch the moving image / video content 4A at home by receiving and playing the moving image / video content 4A at the client terminal 3 (step S6).

  As described above, the video / video content 4A is legally distributed only to the consenter after notifying the viewer beforehand that the advertisement is included and obtaining the consent, so there is no ethical problem. There is no. In addition, while viewing the moving image / video content 4A, the viewer immediately and directly displays the advertisement CM, and the subconscious is effectively stimulated frequently.

  In this case, since the advertisement image 7 is displayed instantaneously, for example, for 1/60 second to 1/30 second in one display, it becomes an invisible image that cannot be recognized by the viewer. Therefore, the advertisement image 7 is a smooth recognition target without being disturbed by viewing.

  In addition, since the advertising agency 5 performs not only the advertising CM intermediation business but also the operation of the distribution server 1, the advertiser 8 recruitment, the determination of the advertising fee, the viewer recruitment, the distribution agreement, Thus, it is possible to efficiently and centrally manage the distinction between the paid discount / free service of the moving image / video content 4A.

  The advertisement image 7 is instantaneously displayed in a timely manner in each of a plurality of scenes in which products related to the advertisement CM products are displayed during the broadcast of the moving image / video content 4A (step S7). .

  As shown in FIG. 5 (a), for each impressive scene where the main character M such as a baseball player plays an active role, for example, at the moment of hitting a home run, the main character M or an article B such as a bat, glove, helmet, etc. An advertisement image 7 such as an advertising company name such as an exercise equipment manufacturer, a logo mark, a trademark, a trade name, or a product name is instantaneously displayed on itself or in the vicinity thereof.

  In this case, the advertisement image 7 may be displayed on a part of the screen of the moving image / video content 4A. However, as shown in FIG. 5B, the advertisement image 7 may be displayed in close-up on the entire area of the screen. it can. Therefore, the advertisement image 7 is effectively inserted into the moving image / video content 4A, and a higher advertising effect is expected without disturbing smooth viewing.

  Furthermore, the content distribution fee is greatly discounted (for example, half price) or the content distribution fee is free for viewers who have agreed to distribute the moving image / video content 4A with advertisement. By reducing the content price, the number of viewers (consents) is further increased. As the number of consenters increases, the number of advertisers 8 who request advertisement CM increases or the price of the advertisement fee increases, and the discount rate of the distribution fee can be further increased.

  As described above, according to the present invention, the increase in the number of consenters, the increase in the number of advertisement requests or the increase in the advertisement fee, the increase in the revenue of the advertising agency 5, the significant discount (free) of the distribution fee, and the further increase in the consenters. As a result, a unique effect of synergistically increasing the revenue of the advertising agency 5 can be expected.

  The present invention can be variously modified without departing from the spirit of the present invention, and the present invention naturally extends to the modified one.

1 is an overall configuration diagram of a moving image / video distribution system according to an embodiment of the present invention. The internal block diagram of the delivery server which concerns on an Example. Explanatory drawing which shows production to the moving image / video moving image / video content which concerns on an Example. The flowchart of the moving image and image | video delivery system which concerns on an Example. It is a figure which shows the airing scene of the video / video content with an advertisement which concerns on an Example, (a) is explanatory drawing which shows the example of an aspect which displayed the advertisement in the product vicinity in a screen, (b) is a goods in the substantially whole area of a screen. Explanatory drawing which shows the example of an aspect which displayed the advertisement by closing up.

Explanation of symbols

1 Distribution server 2 Internet 3 Client terminal 4 Video / video content frame 4A Video / video content with advertisement 5 Advertising agency (distribution server operator)
6 Video / Video content supplier 7 Advertising image (advertisement CM)
8 advertisement (request) main 9 management program part 10 data table part 11 image (video / video) file part 12 advertisement insertion means 13 distribution management means

Claims (3)

In a video / video distribution system in which a distribution server that holds video / video content and a viewer's client terminal are connected via the Internet, and the video / video content is distributed from the distribution server to the client terminal,
The distribution server includes an advertisement insertion unit that inserts an advertisement so that the advertisement is instantaneously displayed on the moving image / video content, and distribution management that distributes the moving image / video content including the advertisement only to a client terminal of a viewer who has agreed in advance. And the distribution server is managed and operated by an advertising agency.   2. The moving image / video distribution according to claim 1, wherein the advertisement image is configured to be instantaneously displayed on the entire screen or a part of the screen when a product related to the advertisement content is displayed on the screen. system. The moving image / video distribution system according to claim 1 or 2, wherein the moving image / video content including the advertisement image is configured to be distributed free of charge or a free service.

Images