JP2010287994A - Advertisement information providing system and advertisement information providing method - Google Patents

Abstract

An object of the present invention is to provide a telephone advertisement from an advertiser to a user without increasing the convenience of providing a telephone advertisement that is of interest to the user and not informing the advertiser of the telephone number of the user. .
An information management apparatus 10 registers advertisement request information desired by a user in association with a telephone number of a user terminal 50, and selects a plurality of registered advertisement request information in an advertiser terminal 70. When a predetermined advertisement request information is selected by an advertiser, the connection phone number that can be temporarily used is presented to the advertiser terminal 70, and the presented connection phone number is selected. A user terminal corresponding to the connection telephone number used when the SIP server 30 receives a call from the advertiser terminal 70 and receives a call from the advertiser terminal 70 and stores it by assigning it to the telephone number of the user terminal associated with the advertisement request information. Is received at the user terminal 50 of the acquired telephone number and a call with the advertiser terminal 70 is established.
[Selection] Figure 1

Description

  The present invention relates to an advertisement information providing system and an advertisement information providing method for providing advertisement information from an advertiser terminal to a user terminal.

  Currently, there are services that receive calls from advertisers for the purpose of the user from the advertiser, and the user receives compensation for receiving the advertisement from the advertiser. For example, Non-Patent Document 1 discloses a technology that provides a service that allows a telephone call to a site operator or an advertiser who places an advertisement on a site for free, simply by a website visitor clicking a button or banner on the site. Is disclosed.

“Waku Waku Dial”, [online], UCOM, Inc. [Search May 26, 2009], Internet <http://www.mediakk.com/service/wc2dial/>

  However, since it is necessary to know the advertiser in advance by taking measures such as website search in order to obtain the desired advertisement telephone, there is a problem that the advertiser who is interested must be investigated and collected by the user himself / herself was there.

  The present invention has been made in view of the above, and improves the convenience of providing telephone advertisements that are of interest to users, and also provides telephone advertisements from advertisers without notifying the advertiser of the telephone number of the user. The problem is to provide users with

  The present invention described in claim 1 includes an information management device and a call control device, and provides an advertisement information providing system for providing advertisement information from an advertiser terminal to a user terminal. A connection phone number storage means for temporarily storing a connection phone number that can be used temporarily according to the number of times of use, a reception means for accepting input of advertisement information desired by the user, and input advertisement request information Registration means for registering in the user information storage means in association with the telephone number of the user terminal, and a plurality of registered advertisement request information can be read from the user information storage means and selected as the advertiser terminal When the predetermined advertisement request information is selected by the advertiser, the connection telephone number is acquired from the connection telephone number storage means, and the contact information of the applicant of the advertisement request information is obtained. The presenting means for displaying on the advertiser terminal and the acquired connection telephone number are assigned to the telephone number of the user terminal associated with the selected advertisement request information and stored in the number conversion information storage means. And the call control device accepts a call from the advertiser terminal, and stores the telephone number of the user terminal corresponding to the connection telephone number used at the time of the call. And a call connection means for establishing a call with the advertiser terminal upon arrival at the user terminal of the acquired telephone number, and providing the advertisement information to the user of the user terminal. It is characterized by having.

  The present invention according to claim 2, wherein the call control device records the established call time in association with the telephone number of the advertiser terminal and the telephone number of the user terminal, and the information management device Calculates the consideration for the provision of the advertisement information based on the call time, notifies the advertiser terminal as the amount billed, and notifies the user terminal as the amount paid. And

  The present invention described in claim 3 is an advertisement information providing method comprising an information management device and a call control device, and providing advertisement information from an advertiser terminal to a user terminal. A step of storing a connection telephone number that can be temporarily used according to the number of times of use in the connection telephone number storage means, a step of receiving input of advertisement information desired by the user, and the input advertisement request information Is registered in the user information storage means in association with the telephone number of the user terminal, and a plurality of registered advertisement request information can be read out from the user information storage means and selected as the advertiser terminal When the predetermined advertisement request information is selected by the advertiser, the connection phone number is obtained from the connection phone number storage means, and the request for the advertisement request information is obtained. Displaying on the advertiser terminal as a contact, and assigning the acquired connection telephone number to the telephone number of the user terminal associated with the selected advertisement request information and storing it in the number conversion information storage means And receiving the call from the advertiser terminal by the call control device, and the telephone number of the user terminal corresponding to the connection telephone number used at the time of the call is the number conversion information storage means And receiving the received telephone number at the user terminal, establishing a call with the advertiser terminal, and providing the advertisement information to the user of the user terminal. It is characterized by that.

  According to a fourth aspect of the present invention, there is provided the information management device according to the present invention, wherein a call duration established by the call control device is recorded in association with a telephone number of the advertiser terminal and a telephone number of the user terminal. Based on the call time, the consideration for the provision of the advertisement information is calculated and notified to the advertiser terminal as a charge amount and to the user terminal as the consideration payment amount. And

  ADVANTAGE OF THE INVENTION According to this invention, while improving the convenience about provision of the telephone advertisement with which a user is interested, a telephone advertisement from an advertiser can be provided to a user without notifying the advertiser of the telephone number of the user. it can.

It is a figure which shows the function structure of the advertisement information provision system which concerns on this Embodiment. It is a figure which shows an example of user information. It is a figure which shows an example of advertiser information. It is a figure which shows an example of number conversion information. It is a figure which shows an example of usage history information. It is a figure which shows the processing flow of an advertisement information provision system. It is a figure which shows the processing flow of a SIP server. It is a figure which shows the processing flow of an information management apparatus.

  Hereinafter, an embodiment will be described with reference to the drawings.

  FIG. 1 is a diagram showing a functional configuration of the advertisement information providing system according to the present embodiment. The advertisement information providing system 1 is connected to a user terminal 50 used by a user and an advertiser terminal 70 operated by the advertiser via a predetermined communication network (not shown), and can communicate with each other. The information management apparatus 10 and the SIP server 30 are configured.

  The information management device 10 and the SIP server 30 constituting the advertisement information providing system 1 can be configured by a computer having an arithmetic processing device such as a CPU and a storage device such as a memory. This process is executed by a program. Such a program is stored in a storage device, and can be recorded on a recording medium or provided through a network.

  In the present embodiment, the SIP server 30 that mainly processes calls established between the user terminal 50 and the advertiser terminal 70 will be described below as one apparatus independent of the information management apparatus 10. Instead of the advertisement information providing system 1 configured by these two devices, it is also possible to configure a single device (for example, an advertisement information providing device) in which the SIP server 30 and the information management device 10 are integrated. is there. Hereinafter, each functional unit will be described individually and specifically, and actions and effects provided by including each component will be described.

  First, the configuration of the information management apparatus 10 will be described. The information management apparatus 10 includes a reception unit 11, a registration unit 12, a presentation unit 13, an allocation unit 14, a calculation unit 15, a notification unit 16, a connection telephone number storage unit 17, and a user information storage. Unit 18, advertiser information storage unit 19, and number conversion information storage unit 20.

  When the web is accessed from the user terminal 50, the reception unit 11 outputs and displays a user information registration screen on the screen of the user terminal, and the telephone number of the user terminal operated by the user, It has a function of accepting inputs such as advertisement contents (products / services) that the user is considering to purchase or subscribe, and user attribute information (for example, general-purpose attribute information such as age, gender, and residential area). On the other hand, when there is an access from the advertiser terminal 70, the advertiser information registration screen is output and displayed on the screen of the advertiser terminal, the telephone number of the advertiser terminal operated by the advertiser, and other contact information ( For example, it has a function of accepting input of another telephone number or contact address such as an e-mail address in place of the advertiser terminal 70.

  When the user information is input by the user via the user information registration screen, the registration unit 12 transmits the input advertisement content (hereinafter referred to as “advertisement desired content”) and attribute information to the user terminal. In the user information storage unit 18 as “user information”. When the advertiser information is entered by the advertiser via the advertiser information registration screen, the entered advertiser terminal phone number and other contact information are associated with each other as “advertiser information”. It has a function of registering in the advertiser information storage unit 19.

  The presentation unit 13 searches the user information storage unit 18 when there is a user information search request from the advertiser terminal 70 in order to search for a user who desires an advertisement provided by the advertiser. Acquire registered "user information", and output and display a plurality of desired advertisement contents included in the acquired "user information" on the screen of the advertiser terminal so that it can be selected. It has a function to output and display the setting input field. Thereafter, when a predetermined advertisement desired content is selected by the advertiser and a consideration condition is input, one connection telephone number is selected from a plurality of connection telephone numbers stored in advance in the connection telephone number storage unit 17. Is obtained and displayed on the screen of the advertiser terminal as the contact information of the applicant who desires the selected content of the desired advertisement.

  The assigning unit 14 assigns one connection telephone number acquired when the presentation unit 13 presents it to the telephone number of the user terminal related to the advertisement desired content selected by the advertiser, and sets the connection telephone number. It has a function of storing it in the number conversion information storage unit 20 as “number conversion information” in association with the validity period and the consideration condition set and input by the advertiser.

  The calculation unit 15 acquires “use history information” (described later) stored in the use history information storage unit 34 of the SIP server 30, and calls time and consideration recorded in the acquired “use history information”. Using the conditions, the usage history is aggregated in a predetermined cycle or method, and a function is provided for calculating a charge amount charged to the advertiser and a charge amount paid to the user.

  The notification unit 16 has a function of notifying the advertiser terminal 70 of the charge amount calculated by the calculation unit 15 and notifying the user terminal 50 of the payment amount. Moreover, it has a function to process not only the notification but also the billing for the advertiser terminal 70 and the payment for the user terminal 50.

  The connection telephone number storage unit 17 has a function of previously storing a plurality of connection telephone numbers that can be temporarily transmitted according to the set valid period and the maximum number of times of use. The user information storage unit 18 has a function of storing “user information” registered by the registration unit 12 (see FIG. 2). The advertiser information storage unit 19 has a function of storing “advertiser information” registered by the registration unit 12 (see FIG. 3). Further, the number conversion information storage unit 20 has a function of storing the “number conversion information” generated by the allocation unit 14 (see FIG. 4).

  Next, the configuration of the SIP server 30 will be described. The SIP server 30 includes an acquisition unit 31, a call connection unit 32, a recording unit 33, and a usage history information storage unit 34.

  The acquisition unit 31 acquires “number conversion information” from the number conversion information storage unit 20 of the information management device 10 when there is a call from the advertiser terminal 70, and corresponds to the telephone number of the connection destination used at the time of transmission. It has a function to search and acquire the telephone number of the user terminal to be used.

  The call connection unit 32 has a function of receiving a call with the telephone number acquired by the acquisition unit 31 and establishing a call between the user terminal 50 and the advertiser terminal 70. Thereby, it becomes possible to provide the user with advertisement information (for example, voice telephone guidance, etc.) from the advertiser who uses the advertiser terminal 70.

  The call time (call start time, call end time) of the call established between the recording unit 33, the user terminal 50, and the advertiser terminal 70, the telephone number of the advertiser terminal that is calling and the user It has a function of recording in the usage history information storage unit 34 as “usage history information” in association with the telephone number of the terminal or the consideration condition set and input by the advertiser.

  The usage history information storage unit 34 has a function of storing “use history information” recorded by the recording unit 33 (see FIG. 5).

  In addition, as the user terminal 50 and the advertiser terminal 70, it is possible to use a plurality of hardware such as a PC and a telephone (ordinary telephone connected to a mobile phone or a telephone line). As long as a telephone (so-called Internet telephone) can be used, it is possible to use a single hardware.

  Next, the flow of processing in the advertisement information providing system 1 will be described. FIG. 6 is a diagram showing a processing flow of the advertisement information providing system.

  First, when there is an access from a user using the browser function of the user terminal 50, the reception unit 11 of the information management apparatus 10 transmits a user information registration screen to the user terminal 50, and the registration unit 12 However, the telephone number of the user terminal, the desired advertisement content, and the attribute information input along the user information registration screen are registered in the user information storage unit 18 (S101).

  Next, when there is a search request from the advertiser using the browser function of the advertiser terminal 70 for the user seeking the advertisement, the presenting unit 13 registers the “user information” registered in the process of S101. Is sent to the advertiser terminal 70, and then the advertiser selects the desired advertisement content suitable for the purpose of the advertisement provided by the advertiser, and further requests the advertisement. When a consideration condition for content provision is input, a connection telephone number that can be temporarily transmitted is transmitted to the advertiser terminal 70 as a contact for the user (S102).

  Then, the assigning unit 14 transmits the connection telephone number transmitted to the advertiser terminal 70, the telephone number of the advertiser terminal, the telephone number of the user terminal related to the content of the advertisement desired selected by the advertiser, The number conversion information is generated by associating the validity period of the connection telephone number with the consideration condition input by the advertiser, and stored in the number conversion information storage unit 20 (S103).

  After that, when there is a call from the advertiser terminal 70, if the telephone number of the connection destination used at the time of the call is the number band used in this advertisement information providing system (more specifically, for connection If it matches any of the connection telephone numbers stored in the telephone number storage unit 17), the acquisition unit 31 of the SIP server 30 reads “number conversion information from the number conversion information storage unit 20 of the information management device 10. ”Is retrieved, and the telephone number of the user terminal corresponding to the telephone number of the connection destination is retrieved and acquired (S104).

  The call connection unit 32 then arrives at the user terminal 50 having the telephone number searched in S104, and causes the user terminal 50 to receive a call from the advertiser terminal 70 (S105). As a result, the user can receive a call from the advertiser, and the advertisement information from the advertiser is provided to the user. In addition, when connecting to the user terminal 50, the call connection unit 32 can notify the user terminal 50 of a number unique to the advertisement information providing system 1 and output and display it as a caller number notification. . Thereby, the user can grasp in advance that the incoming call is from the advertisement information providing system 1. At that time, it is possible to provide guidance on conditions for generating the consideration.

  Thereafter, the SIP server 30 detects that the call has ended, and the recording unit 33 records the call time (call start time, call end time) required for the call in S105 in the usage history information storage unit 34 ( S106).

  The calculation unit 15 of the information management apparatus 10 acquires usage history information from the usage history information storage unit 34 of the SIP server 30 and charges the advertiser for the bill using the recorded call time and consideration conditions; The amount of consideration paid to the user is calculated (S107).

  Finally, the notification unit 16 notifies the advertiser terminal 70 of the charge amount calculated in S107, and notifies the user terminal 50 of the payment amount (S108). In addition to the notification, it is also possible to actually charge the advertiser terminal 70 for the amount to be charged and pay the amount to be paid to the user terminal 50.

  In addition to calculating the consideration according to the call time, if the call is less than the specified time and there is not enough advertising effect, the consideration may be calculated as non-paid or reduced. Is possible. Further, when the user is requested to present the advertiser information or the generated consideration, the information management device 10 outputs and displays the advertiser information on the screen of the user terminal, or uses the usage history information for the consideration. It is also possible to perform the calculation at any time and present it to the user. Furthermore, when the user has achieved the purpose of receiving advertisements, the information management apparatus 10 can also delete information on the corresponding user from the user information based on a deletion request from the user. .

  Next, the process flow of the SIP server 30 and the information management apparatus 10 at the time of number conversion (process of S104) shown in FIG. 6 will be described. FIG. 7 is a diagram showing a processing flow of the SIP server.

  First, the SIP server 30 receives a call connection request from the advertiser terminal 70 (S201), and uses the connection telephone number stored in the connection telephone number storage unit 17 of the information management apparatus 10 to perform the advertisement. It is determined whether or not the call is to a number band used in the information providing system (S202).

  As a result of the determination in S202, if the connection destination telephone number from the advertiser terminal 70 is the number band used in this advertisement information providing system, the connection destination telephone number is transmitted to the information management apparatus 10. Then, a response is received from the information management apparatus 10 (S204).

  Then, at the time of reception in S204, it is determined whether or not the telephone number of the advertiser terminal, the telephone number of the user terminal, and the consideration conditions have been received (S205). If received, the telephone number of the advertiser terminal Is determined to match the caller source number (advertiser terminal phone number) received in S201 (S206).

  If the result of determination in S206 is that they match, a connection request is transmitted to the user terminal 50 (S207).

  On the other hand, if it is determined in S205 that the advertiser terminal telephone number, the user terminal telephone number, and the consideration condition have not been received, or if it is determined in S206 that they do not match, the information management apparatus 10 An error is returned to (S208).

  If it is determined in S202 that the number band is not used in the advertisement information providing system, normal incoming call processing is performed without performing steps S203 to S208 (S209).

  Next, a processing flow of the information management apparatus 10 will be described. FIG. 8 is a diagram illustrating a processing flow of the information management apparatus.

  First, the information management apparatus 10 receives the telephone number of the connection destination from the advertiser terminal 70 from the SIP server 30 (S301), and searches the number conversion information using the received telephone number of the connection destination as a key (S301). S302).

  Then, as a result of the search in S302, it is determined whether the telephone number of the advertiser terminal and the telephone number of the user terminal are registered for the connection destination telephone number (S303). It is determined whether or not the transmission time of the advertiser terminal 70 is within the valid period (S304).

  If the result of determination in S304 is within the valid period, the telephone number of the advertiser terminal, the telephone number of the user terminal, and the consideration conditions are returned to the SIP server 30 (S305).

  On the other hand, if it is not registered in the determination of S303 or if it is not within the valid period in the determination of S304, an error is returned to the SIP server 30 (S208).

  According to the present embodiment, the information management apparatus 10 stores a connection telephone number that can be temporarily used according to an effective period or the maximum number of times of use, and uses advertisement request information input by the user. When the predetermined advertisement request information is selected by the advertiser, a plurality of registered advertisement request information is displayed in association with the telephone number of the advertiser terminal 50 and registered. The telephone number for the advertisement is presented to the advertiser terminal 70 as the contact information of the applicant for the desired advertisement information, and the presented connection telephone number is assigned to the telephone number of the user terminal associated with the selected advertisement desired information and stored. The SIP server 30 receives a call from the advertiser terminal 70, acquires the telephone number of the user terminal corresponding to the connection telephone number used at the time of the call, and sends it to the user terminal 50 of the acquired telephone number. Since signal to establish a call between the advertiser terminal 70, it becomes possible to provide advertisement information to be desired simply by registering user information to the user.

  According to the present embodiment, the temporarily usable connection telephone number is presented to the advertiser terminal 70 as the contact information of the requester of the advertisement request information, so that the actual user telephone number is notified to the advertiser. Thus, it is possible to provide telephone advertisements from advertisers to users.

  According to the present embodiment, the SIP server 30 records the established call time in association with the telephone number of the advertiser terminal and the telephone number of the user terminal, and the information management apparatus 10 stores the advertisement information The consideration for the provision is calculated based on the call time, and is notified to the advertiser terminal 70 as the amount to be charged, and is also notified to the user terminal 50 as the amount to be paid. Can be obtained.

  According to the present embodiment, since the consideration is calculated based on the call time, it is possible to appropriately calculate the consideration of the advertisement.

DESCRIPTION OF SYMBOLS 1 ... Advertisement information provision system 10 ... Information management apparatus 11 ... Reception part (reception means)
12. Registration unit (registration means)
13 ... Presentation section (presentation means)
14: Allocation unit (allocation means)
DESCRIPTION OF SYMBOLS 15 ... Calculation part 16 ... Notification part 17 ... Connection telephone number memory | storage part (connection telephone number memory | storage means)
18. User information storage unit (user information storage means)
19 ... Advertiser information storage unit 20 ... Number conversion information storage unit (number conversion information storage means)
30 ... SIP server (call control device)
31 ... Acquisition unit (acquisition means)
32. Call connection section (call connection means)
33 ... Recording unit 34 ... Usage history information storage unit 50 ... User terminal 70 ... Advertiser terminal

Claims (4)

In an advertisement information providing system comprising an information management device and a call control device, and providing advertisement information from an advertiser terminal to a user terminal,
The information management device includes:
A connection telephone number storage means for storing a connection telephone number that can be temporarily used according to the validity period or the maximum number of times of use;
A receiving means for receiving input of advertising information desired by the user;
Registration means for registering the input advertisement request information in the user information storage means in association with the telephone number of the user terminal;
A plurality of registered advertisement request information is read from the user information storage means and displayed on the advertiser terminal so as to be selectable. When predetermined advertisement request information is selected by the advertiser, the connection information The presenting means for obtaining the connection telephone number from the telephone number storage means and displaying it on the advertiser terminal as the contact information of the applicant for the advertisement desired information;
Allocating means for allocating the acquired telephone number for connection to the telephone number of the user terminal associated with the selected advertisement request information and storing it in a number conversion information storage means;
The call control device includes:
Receiving means for accepting a call from the advertiser terminal and obtaining the telephone number of the user terminal corresponding to the connection telephone number used at the time of the call from the number conversion information storage means;
A call connection means for arriving at the user terminal of the acquired telephone number to establish a call with the advertiser terminal and providing the advertisement information to the user of the user terminal;
An advertisement information providing system characterized by comprising: The call control device includes:
The established call time is recorded in association with the telephone number of the advertiser terminal and the telephone number of the user terminal,
The information management device includes:
Compensation for the provision of the advertisement information is calculated based on the call time, notified to the advertiser terminal as the amount billed, and notified to the user terminal as the amount paid The advertisement information providing system according to claim 1. In an advertisement information providing method comprising an information management device and a call control device, and providing advertisement information from an advertiser terminal to a user terminal,
By the information management device,
Storing a connection telephone number that can be temporarily used according to the validity period or the maximum number of times of use in the connection telephone number storage means;
A step of accepting input of advertisement information desired by a user;
Registering the input advertisement request information in the user information storage means in association with the telephone number of the user terminal;
A plurality of registered advertisement request information is read from the user information storage means and displayed on the advertiser terminal so as to be selectable. When predetermined advertisement request information is selected by the advertiser, the connection information Obtaining the connection telephone number from the telephone number storage means, and displaying it on the advertiser terminal as the contact information of the applicant of the advertisement request information;
Assigning the acquired telephone number for connection to the telephone number of the user terminal associated with the selected advertisement request information, and storing the number in the number conversion information storage means,
By the call control device,
Receiving a call from the advertiser terminal and obtaining the telephone number of the user terminal corresponding to the connection telephone number used at the time of the call from the number conversion information storage means;
Establishing a call with the advertiser terminal by arriving at the user terminal of the acquired telephone number, and providing the advertisement information to the user of the user terminal;
A method for providing advertisement information, comprising: By the call control device,
The established call time is recorded in association with the telephone number of the advertiser terminal and the telephone number of the user terminal,
By the information management device,
Compensation for the provision of the advertisement information is calculated based on the call time, notified to the advertiser terminal as the amount billed, and notified to the user terminal as the amount paid The advertisement information providing method according to claim 3.

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