JP2009145375A - Advertisement information providing apparatus, advertisement information providing method, and advertisement information providing program - Google Patents

Abstract

An advertisement information providing apparatus that provides useful advertisement information for a user is provided.
An advertisement information providing apparatus provides detailed advertisement information, which is detailed information related to an advertisement selected from a terminal device, after providing list information related to advertisement information that matches a predetermined search condition. The advertisement detailed information includes route information based on location information (latitude / longitude information, etc.) of the facility to be advertised and location information of the nearest location of the facility. Therefore, the advertisement information providing apparatus can provide useful information as compared with a case where only an advertisement comment is provided.
[Selection] Figure 4

Description

  The present invention relates to a method for providing advertisement information.

  Conventionally, there is a system that provides advertisement information corresponding to the map along with the map information on a web browser. For example, in the advertisement information registration / display system described in Patent Document 1, a map is displayed around the life area of a user registered in advance, and advertisement information in a map area to be displayed is searched for and displayed. Displays an icon at the place where there is.

  Then, the advertisement information registration / display system displays the latest advertisement information (for example, sale information) when the cursor is placed on the icon by a user operation.

JP 2006-40129 A

  However, the advertisement information registration / display system has a problem in that the amount of advertisement information is not always sufficient because the advertisement information to be provided is about the content of a comment.

  Examples of the problems to be solved by the present invention include those described above. An object of the present invention is to provide an advertisement information providing apparatus that provides useful advertisement information to a user.

  The invention according to claim 1 is an advertisement information providing device connected to a terminal device through a network so as to be communicable, and includes map information holding means for holding map information, location information of a facility to be advertised, and Based on advertisement information holding means for holding advertisement information, which is information related to the advertisement of the facility including the location information of the nearest location of the advertisement target, and predetermined information from the terminal device, and based on a search result of the advertisement information An advertisement information provision request accepting means for accepting an information provision request, an advertisement information retrieving means for retrieving advertisement information that matches a search condition based on information received by the advertisement information provision request accepting means, and the advertisement information retrieving means Advertisement list information generating means for generating advertisement list information including the list information of the advertisement information, and from the nearest location of the facility selected from the advertisement list information to the facility Route search means for searching for a route, advertisement detailed information generation means for generating advertisement detailed information in which detailed information of an advertisement including the route is attached to the advertisement list information, and the advertisement information list information or advertisement information detailed information. Providing advertisement information providing means to be provided.

  The invention according to claim 6 is an advertisement information providing method for providing advertisement information by a device connected to be communicable with a terminal device via a network, a map information holding step for holding map information, and an advertisement target An advertisement information holding step for holding advertisement information, which is information relating to the advertisement of the facility, including the location information of the facility and the location information of the nearest location to be advertised; and receiving predetermined information from the terminal device, and the advertisement An advertisement information provision request accepting step for accepting an information provision request based on an information search result; an advertisement information retrieving step for retrieving advertisement information that matches a search condition based on the information received in the advertisement information provision request accepting step; An advertisement list information generation step for generating advertisement list information including the advertisement information list information searched in the advertisement information search step, and a facility selected from the advertisement list information A route search step for searching for a route from the stop to the facility, an advertisement detailed information generation step for generating detailed advertisement information in which detailed advertisement information including the route is attached to the advertisement list information, and the advertisement information list information or An advertisement information providing step of providing detailed advertisement information.

  The invention according to claim 7 is an advertisement information providing program executed on a computer that is communicably connected to a terminal device via a network, comprising map information holding means for holding map information, advertisement target Advertisement information holding means for holding advertisement information, which is information relating to the advertisement of the facility, including location information of the facility and location information of the nearest location to be advertised; and receiving predetermined information from the terminal device; and the advertisement information An advertisement information provision request accepting unit that accepts an information provision request based on a search result of the user, an advertisement information search unit that retrieves advertisement information that matches a search condition based on the information received by the advertisement information provision request accepting unit, and the advertisement An advertisement list information generating means for generating advertisement list information including the list information of advertisement information searched by the information search means; and selected from the advertisement list information Route search means for searching a route from the nearest place of the facility to the facility, advertisement detailed information generation means for generating advertisement detailed information in which detailed information of an advertisement including the route is attached to the advertisement list information, and the advertisement information The computer is caused to function as advertisement information providing means for providing list information or advertisement information detailed information.

  In a preferred embodiment of the present invention, there is provided an advertisement information providing device communicably connected to a terminal device via a network, map information holding means for holding map information, location information of a facility to be advertised, and Based on advertisement information holding means for holding advertisement information, which is information related to the advertisement of the facility including the location information of the nearest location of the advertisement target, and predetermined information from the terminal device, and based on a search result of the advertisement information An advertisement information provision request accepting means for accepting an information provision request, an advertisement information retrieving means for retrieving advertisement information that matches a search condition based on information received by the advertisement information provision request accepting means, and the advertisement information retrieving means Advertisement list information generating means for generating advertisement list information including the list information of the selected advertisement information, and from the nearest location of the facility selected from the advertisement list information to the facility Route search means for searching the route, advertisement detailed information generation means for generating advertisement detailed information in which detailed advertisement information including the route is attached to the advertisement list information, and the advertisement information list information or advertisement information detailed information. Providing advertisement information providing means.

  Specifically, the advertisement information providing apparatus is a server apparatus or the like. The advertisement information providing device holds map information and advertisement information. Here, the advertisement information includes the position information of the facility to be advertised and the position information of the nearest location of the advertisement target. The advertisement information provision request accepting unit obtains predetermined information from a terminal device connected via a network and accepts an information provision request including predetermined advertisement information. The advertisement information search means searches for advertisement information that matches the search condition based on the information acquired from the terminal device by the advertisement information provision request reception means. Then, the advertisement list information generating means generates advertisement list information including an advertisement list in which a part of the advertisement information searched by the advertisement information searching means is listed. The route search means performs a route search based on the location information of the facility to be advertised and the location information of the nearest location to be advertised corresponding to the advertisement selected from the advertisement list information. The detailed advertisement information generation means generates detailed advertisement information including the route searched by the route search means and the advertisement information. The advertisement information providing means provides the advertisement list information and the advertisement detailed information to the terminal device using the network.

  As described above, the advertisement information providing apparatus provides the advertisement detailed information that is the detailed information about the advertisement selected from the terminal device after providing the list information related to the advertisement information that matches the predetermined search condition. The advertisement detailed information includes the position information (latitude and longitude information, etc.) of the facility to be advertised and the route information based on the position information of the nearest place of the facility.

  Therefore, the advertisement information providing apparatus can provide useful information as compared with a case where only an advertisement comment is provided.

  In one aspect of the advertisement information providing device, the detailed advertisement information includes a plurality of access information indicating information from the nearest place to the facility, and the advertisement information provision request accepting unit is the access selected by the terminal device. Acquiring information, accepting a request to regenerate detailed information, the route search means searches for a route based on the access information selected by the terminal device, and the advertisement detailed information generation means is the terminal device Detailed advertisement information including a route based on the selected access information is generated. In this case, the advertisement information providing device provides the terminal device with detailed page information including desired route information for the user of the terminal device when there are a plurality of nearest places in one advertisement target facility. Can do.

  In one aspect of the advertisement information providing device, the advertisement information holding unit holds display number information indicating a display number of advertisement information, and the advertisement list information generating unit displays advertisement information based on the display number information. Determine the order. In this case, the advertisement information providing apparatus can generate advertisement list information according to the number of advertisements displayed. Therefore, the advertisement information providing apparatus can preferentially display advertisements that are often referred to.

  In another aspect of the advertisement information providing apparatus, the advertisement information provision request accepting unit obtains a predetermined sorting character string related to the detailed information and receives a sort request for a list information part at the terminal device. The advertisement list information generating means regenerates the advertisement list information based on the contents of the sorting character string. In this case, since the advertisement information providing device generates a list page by rearranging the list information portion based on the contents of the character string that the user of the terminal device is interested in, the advertisement information providing device generates the list page in the order desired by the user of the terminal device. Advertisement list information displaying a list of advertisements can be provided.

  In another aspect of the advertisement information providing apparatus, the advertisement information holding unit holds coupon information, and the advertisement detailed information generating unit includes the coupon information in the advertisement detailed information. Therefore, since the advertisement information providing apparatus can provide coupon information useful for the user when providing the advertisement detailed information, it can provide the advertisement information having customer attraction.

  In another embodiment of the present invention, there is an advertisement information providing method for providing advertisement information with a device that is communicably connected to a terminal device via a network, a map information holding step for holding map information, and an advertisement target An advertisement information holding step for holding advertisement information, which is information relating to the advertisement of the facility, including the location information of the facility and the location information of the nearest location to be advertised; and receiving predetermined information from the terminal device, and the advertisement An advertisement information provision request accepting step for accepting an information provision request based on an information search result; an advertisement information retrieving step for retrieving advertisement information that matches a search condition based on the information received in the advertisement information provision request accepting step; An advertisement list information generation step for generating advertisement list information including the advertisement information list information searched in the advertisement information search step, and a facility selected from the advertisement list information A route search step for searching a route from the nearest place to the facility, an advertisement detailed information generation step for generating advertisement detailed information in which detailed information of an advertisement including the route is attached to the advertisement list information, and the advertisement information list information Or an advertisement information providing step for providing advertisement information detailed information. Also according to such an advertisement information providing method, it is possible to provide detailed advertisement information including a route from the nearest location of the advertisement target facility to the advertisement target facility.

  According to still another aspect of the present invention, there is provided an advertisement information providing program executed on a computer, including map information holding means for holding map information, location information of an advertising target facility, and the nearest location of the advertising target. Advertisement information holding means for holding advertisement information, which is information related to the advertisement of the facility including location information, and advertisement information for receiving predetermined information from the terminal device and receiving a request for providing information based on a search result of the advertisement information Including an offer information receiving unit, an advertisement information searching unit that searches for advertisement information that matches a search condition based on information received by the advertisement information providing request receiving unit, and a list of advertisement information searched by the advertisement information searching unit An advertisement list information generating means for generating advertisement list information, and a route for searching a route from the nearest place of the facility selected from the advertisement list information to the facility. Search information, advertisement detail information generating means for generating advertisement detail information in which the advertisement detail information including the route is attached to the advertisement list information, and advertisement information providing for providing the advertisement information list information or advertisement information detail information The computer is caused to function as means. By executing such an advertisement information providing program on various devices, the advertisement information providing device of the present invention can be realized. The advertisement information providing program can be preferably handled in a state where it is recorded on a recording medium.

Hereinafter, preferred embodiments of the present invention will be described with reference to the drawings.
[Schematic configuration of advertising information provision system]
FIG. 1 shows a conceptual diagram of the advertisement information providing system 100. In this embodiment, the advertisement information providing system 100 is configured by connecting the terminal device 1 and the advertisement information providing server 3 through the network 2. Here, one suitable example of the network 2 is the Internet.

  The terminal device 1 is a client terminal used by a user who requests browsing of a page including advertisement information. Details of the advertisement information will be described later. Specifically, when a user who browses an advertisement uses the terminal device 1 and inputs a condition desired to be browsed, the terminal device 1 uses an input parameter (for example, a search condition for advertisement information) according to the input content. And the like) is transmitted to the advertisement information providing server 3 and a request for providing a page including the advertisement information is made. And the terminal device 1 will display the page containing the said advertisement information, if the page containing advertisement information is received from the advertisement information provision server 3. FIG.

  The advertisement information providing server 3 holds the advertisement information, searches for advertisement information according to a request from the terminal device 1, generates a page including the advertisement information, and transmits the page to the terminal device 1.

[Advertising Information Server]
FIG. 2 is a diagram showing a schematic configuration of the advertisement information providing server 3 according to the embodiment of the present invention.

  The advertisement information providing server 3 is configured by, for example, a server computer, and includes a system bus 11, a CPU (Central Processing Unit) 12, a memory 13, a keyboard 14, a coordinate instruction device 15 such as a mouse, a display 16, and the like. A printer 17, a data storage device 18 such as a hard disk, and a data communication unit 19 are provided. Here, the keyboard 14 and the coordinate designating device 15 are input devices. The display 16 and the printer 17 are output devices. Transmission by the data communication unit 19 can be performed by any method as long as data transmission from the data communication unit 19 to the terminal device 1 is possible, such as wired transmission using a USB (Universal Serial Bus) cable or data transmission by contact with a terminal. Can be applied. The CPU 12 controls the entire advertisement information providing server 3 and controls the input / output device.

  The CPU 12, the memory 13, the data storage device 18, and the data communication unit 19 are connected to the system bus 11. A keyboard 14, a coordinate indicating device 15, a display 16, and a printer 17 are also connected to the system bus 11 via an interface (not shown). The memory 13 is also used as a working memory.

  As illustrated, the data storage device 18 holds a map information DB 350, an advertisement basic information DB 360, a display management information DB 380, an advertisement image related information DB 390, and an image file 410. The map information DB 350 is a database that stores map information (position information (latitude and longitude information), map background information, and shape data such as roads). The map information is assumed to be associated with shape data and a name. The advertisement basic information DB 360 is a database that manages the advertisement basic information 361. Here, the data structure of the advertisement basic information 361 is shown in FIG. The advertisement basic information 361 includes an advertisement ID 362 for uniquely identifying an advertisement, a facility name 363 indicating the facility name of the advertisement target, a genre 364 indicating the genre of the advertisement target facility, and an address 365 indicating the address of the advertisement target facility. And the prefecture 366 indicating the prefecture corresponding to the installation location of the advertising target facility, the municipality 367 indicating the municipality corresponding to the installation location of the advertising target facility, and the telephone number of the advertising target facility. A telephone number 368, a coordinate information 369 indicating the position coordinate information (for example, latitude and longitude) of the facility to be advertised, a comment 370 indicating a comment for the advertisement, and a URL of the homepage (for PC) of the facility to be advertised A PC URL 371 indicating (Uniform Resource Locator) and a mobile URL indicating the URL of the homepage (portable) of the facility to be advertised. A belt URL 372 and a nearest place 373 indicating the nearest place of the facility to be advertised (specifically, the name of the nearest place, information for identifying the nearest place, coordinate information of the nearest place, etc.) , And a postal code 374 indicating a postal code corresponding to the address of the facility to be advertised. The nearest place 373 may hold information on a plurality of nearest places.

  The display management information DB 380 is a database that manages the display management information 381. Here, the data structure of the display management information 381 is shown in FIG. The display management information 381 is information having an advertisement ID 382 that uniquely identifies an advertisement and an impression count 383 that indicates the number of times the advertisement information is displayed.

  The advertisement image related information DB 390 is a database that manages the advertisement image related information 391. Here, the data structure of the advertisement image related information 391 is shown in FIG. The advertisement image related information 391 is information having an advertisement ID 392 that uniquely identifies an advertisement and an image file storage destination 393 that indicates the storage destination of the image file. The data storage device 18 holds an image file 410 including image data used as advertisement information.

  The advertisement information refers to information including advertisement basic information 361 and image data related to the advertisement basic information.

[Advertising Information Unit]
FIG. 4 is a functional block diagram of the advertisement information providing unit 200 that provides advertisement information. The advertisement information providing unit 200 is actually composed of the components of the advertisement information providing server 3. As shown in FIG. 4, the advertisement information provision unit 200 includes a map information storage unit 201, an advertisement information storage unit 202, a display order determination information storage unit 203, an advertisement information provision request reception unit 204, an advertisement information search unit 205, a list. An information generation unit 206, a detailed information route search unit 207, a detailed information generation unit 208, and an advertisement information provision unit 209 are provided.

  The map information storage unit 201 stores map information. The advertisement information storage unit 202 stores advertisement basic information 361 managed by the advertisement basic DB 360, advertisement image related information 391 managed by the advertisement image related information DB 390, and an image file 410. The display order determination information storage unit 203 holds information for determining the display order of advertisements when displaying a list of information related to advertisements. Specifically, the display order determination information storage unit 203 holds display management information 381 managed by the display management information DB 380.

  The advertisement information provision request receiving unit 204 acquires input parameter information including information on which search conditions are based from the terminal device 1 and receives various requests (for example, a list information provision request and a detailed information provision request). The advertisement information provision request receiving unit 204 functions as an advertisement information provision request receiving unit.

  The advertisement information search unit 205 searches the advertisement basic information 361 that matches the search condition based on the information acquired by the advertisement information provision request reception unit 204, or searches the display management information 381 corresponding to the searched advertisement basic information 361. Or the advertisement image related information 391 corresponding to the searched advertisement basic information 361, or the image file 410 corresponding to the searched advertisement image related information 391 is searched. A specific example of the search method will be described later.

  The list information generation unit 206 generates an advertisement list page that is page information including advertisement list information such as “facility name 363” and “address 365” in the advertisement basic information 361 searched by the advertisement information search unit 205.

  The list information generation unit 206 displays the advertisement basic information 361 to be included in the list information based on the value of the number of impressions 383 of the display management information 381 when there are a plurality of advertisement basic information 361 searched by the advertisement information search unit 205. Determine the order. Thereby, the advertisement information providing unit 200 can preferentially display frequently referred advertisements.

  The list information generation unit 206 accesses the map information DB 350, acquires map information corresponding to the information (for example, center position information) acquired by the advertisement information provision request reception unit 204, and acquires the acquired map information as described above. Include on the ad listing page.

  The detailed information route search unit 207 accesses the map information DB 350 and uses the information in the nearest place 373 and the coordinate information 369 in the advertisement basic information 361 to be displayed as detailed information, and performs an advertisement from the position corresponding to the nearest place. A route to the target position is searched, or access information including a required time through the route is generated. The detailed information route search unit 207 also accesses the map information DB 350 to acquire map information around the route.

  The detailed information generation unit 208 generates a detailed information page that is a page related to detailed information including various information in the advertisement basic information 361 and the route searched by the detailed information route search unit 207. A method for generating the detailed information page will be described later.

  The advertisement information providing unit 209 provides the terminal device 1 with the advertisement list page generated by the list information generating unit 206 and the detailed information page generated by the detailed information generating unit 208.

  The data storage unit 18 implements a map information storage unit 201 and an advertisement information storage unit 202, and the CPU 11 performs an advertisement information provision request reception unit 204, an advertisement information search unit 205, a list information generation unit 206, and detailed information. The route search unit 207 and the advertisement information providing unit 209 are realized.

[Outline of advertising information provision method]
Next, an outline of the advertisement information providing method will be described. The advertisement information providing method in the present embodiment refers to the advertisement basic information 361 held by the advertisement information providing unit 200 and the advertisement basic information 361 according to various requests (list information providing request and detailed information providing request) of the terminal device 1. Providing a page including information (image file 410 or the like) corresponding to.

  First, in the terminal device 1, when a point search (map search centered on a predetermined point) is performed by an input operation of the user of the terminal device 1, the terminal device 1 displays “medium code”, “center position”. , Input parameters including “search range”, “scale”, “number of acquisitions” and the like are transmitted to the advertisement information providing unit 200 and the advertisement list information provision request is made. Then, the advertisement information provision request reception unit 204 of the advertisement information provision unit 200 acquires the input parameter and also receives an advertisement list page acquisition request.

  Then, the advertisement information search unit 205 accesses the advertisement basic information DB 360 and searches for the advertisement basic information 361 in which the coordinate information 369 is located within the search range from the center position in the input parameter.

  Then, the advertisement information search unit 205 accesses the display management information DB 380 and searches for display management information 381 in which the advertisement ID 382 matches the advertisement ID 362 of the searched advertisement basic information 361. Thereby, the advertisement information providing unit 200 can acquire the display management information 381 corresponding to the advertisement basic information 361.

  Then, when there are a plurality of advertisement basic information 361 searched by the advertisement information search unit 205, the list information generation unit 206 converts some information (for example, facility name 363 and address 365) of each advertisement basic information 361 to each advertisement. An advertisement list page 250 including the map background image at the center position acquired from the map information DB 350 is generated by arranging the display management information 381 corresponding to the basic information 361 in the descending order of the number of impressions 383. FIG. 5 shows an example of the advertisement list page 250.

  The advertisement list page 250 has an advertisement list display area 251 and a map information display area 252. The advertisement list display area 251 includes list information that lists a part of the advertisement basic information 361 searched by the advertisement information search unit 205. The map information display area 252 includes map information corresponding to the point search. The map information includes an advertisement icon 253 corresponding to the advertisement.

  Then, the advertisement information providing unit 209 transmits the advertisement list page 250 to the terminal device 1 through the data communication unit 19.

  When acquiring the advertisement list page 250 acquired from the advertisement information providing unit 200, the terminal device 1 displays the advertisement list page 250 on a display or the like. When the advertisement in the advertisement list display area 251 is selected from the advertisement list page 250 through the user's input operation, the terminal device 1 transmits an advertisement ID of the advertisement or information that can identify the advertisement. Request for providing detailed information page.

  When the advertisement information providing unit 200 receives the detailed page information provision request from the terminal device 1 and acquires the advertisement ID and the like, the advertisement information search unit 205 accesses the advertisement basic information DB 360 and acquires it from the terminal device 1. The advertisement basic information 361 having the advertisement ID 362 that matches the advertisement ID is searched.

  Then, the advertisement information search unit 205 accesses the advertisement image related information DB 390, searches for the advertisement image related information 391 whose advertisement ID 392 matches the advertisement ID 362 of the searched advertisement basic information 361, and stores the advertisement image related information 391. The image file 410 corresponding to the image file storage destination 393 is acquired.

  Then, the detailed information route search unit 207 searches for the route from the position corresponding to the nearest place to the advertisement target position in the advertisement basic information 361 for detailed information, or generates access information.

  Then, the detailed information generation unit 208 includes the contents of the advertisement basic information 361 searched by the advertisement information search unit 205, the image data in the image file 410 acquired by the advertisement information search unit 205, and the detailed information route search unit 207. Detailed information including the searched route is generated, and a detailed information page 260 including the detailed information is generated.

  Here, the detailed information page 260 is a page in which detailed information is further added to the contents of the advertisement list page 250. An example of the detailed information page 260 is shown in FIGS. 6 (a) and 6 (b).

  As shown in FIGS. 6A and 6B, the detailed information page 260 has a detailed information display area 261 that includes detailed information in addition to the advertisement list display area 251 and the map information display area 252.

  As an example of the shape of the detailed information display area 261, an example of a rectangle as shown in FIG. 6A or a balloon shape as shown in FIG. 6B, and the tip of the balloon shape corresponds to the detailed information. There is an example in which the position of the advertisement icon 253 of the advertisement is used.

  The detailed information generation unit 208 includes information in the advertisement basic information 361 in the detailed information display area 261. FIG. 7 shows an example of information in the detailed information display area 261.

  The detailed information generation unit 208 displays the facility name 363 of the advertisement basic information 361, the address information 365 of the advertisement basic information 361, the PC URL 371 of the advertisement basic information 361, and the comment of the advertisement basic information 361 in the detailed information display area 261. 370, the route 277 and the route surrounding map 276 searched by the detailed information route search unit 207, the access information 278, and the image data 279 in the image file 410 acquired by the advertisement information search unit 205 are included. Note that when there are a plurality of nearest places in the nearest place 373 of the advertisement basic information 361, the detailed information generation unit 208 includes, in the detailed information display area 261, access information regarding the nearest places as the access information 278. .

  Then, the advertisement information providing unit 209 provides the detailed information page 260 to the terminal device 1. And the terminal device 1 displays the detailed information page 260 acquired from the advertisement information provision unit 200. FIG. As described above, since the detailed information generation unit 208 includes the route from the nearest location of the facility to be advertised to the facility as detailed information, the advertisement information providing unit 200 only gives a comment to the user. As compared with the case where the information is provided as advertisement information, useful information can be provided.

  Further, when there are a plurality of nearest places in the access information 278, the detailed information generating unit 208 can select the nearest place according to the input operation of the user. When one of the plurality of nearest places is selected by the user's input operation in the terminal device 1, the terminal device 1 provides advertisement information including information including the nearest place selected by the user. A request to provide a detailed information page 260 having detailed information including a route from the selected nearest location to the facility is sent to the unit 200.

  In this case, the advertisement information provision request receiving unit 204 acquires information on the selected nearest place and accepts a provision request for the detailed information page 260.

  The detailed information route search unit 207 searches for a route from the facility to be advertised to the nearest location acquired by the advertisement information provision request receiving unit 204 and a map around the route, and the detailed information generation unit 208 selects the route and A detailed information page 260 including a map around the route is generated. Then, the advertisement information providing unit 209 provides the detailed information page 260 to the terminal device 1.

  In this case, when there are a plurality of nearest places in one advertisement target facility, a detailed information page 260 including desired route information can be provided to the terminal device 1 for the user.

[Advertising information provision processing]
Below, the procedure of an advertisement information provision process is demonstrated using the flowchart shown in FIG. This process is realized by the CPU 12 of the advertisement information providing unit 200 executing a program prepared in advance.

  First, when a predetermined map search (for example, a point search) is performed in the terminal device 1, the terminal device 1 transmits a predetermined parameter and requests to provide the advertisement list page 250 (step S1).

  Then, in the advertisement information providing unit 200, the advertisement information provision request receiving unit 204 acquires a parameter from the terminal device 1 and accepts a provision request for the advertisement list page 250 (step S11).

  Then, the advertisement information search unit 205 accesses the advertisement basic information DB 360 and searches for the advertisement basic information 361 corresponding to the condition based on the information (such as the display center position) in the input parameters (step S12).

  Then, the advertisement information search unit 205 accesses the display management information DB 380 and searches for the display management information 381 in which the advertisement ID 382 matches the advertisement ID 362 of the searched advertisement basic information 361 (step S13).

  Then, the list information generation unit 206 generates the advertisement list page 250 using the advertisement basic information 361 searched by the advertisement information search unit 205 (step S14). Then, the advertisement information providing unit 209 transmits the advertisement list page 250 to the terminal device 1 (step S15).

  When the terminal device 1 acquires the advertisement list page 250 from the advertisement information providing unit 200 (step S2), the terminal apparatus 1 displays the advertisement list page 250 on a display or the like (step S3).

  Then, when the listed advertisement is selected by a predetermined operation by the user of the terminal device 1, the terminal device 1 makes a request for providing a detailed information page 260 including detailed information regarding the selected advertisement (step). S4).

  In the advertisement information providing unit 200, the advertisement information provision request receiving unit 204 acquires identification information (for example, advertisement ID) of the advertisement for which the detailed information page is provided from the terminal device 1, and also provides a request for providing the detailed information page 260. Is received (step S16), the advertisement information search unit 205 acquires the advertisement basic information 361 corresponding to the acquired advertisement identification information (step S17).

  Then, the advertisement information search unit 205 searches the advertisement image related information 391 having the advertisement ID 392 that matches the advertisement ID 362 of the searched advertisement basic information 361, and the image corresponding to the image file storage destination 393 of the advertisement image related information 391. The file 410 is acquired (step S18).

  Then, the detailed information route search unit 207 uses the information in the advertisement basic information 361 to search for a route from the nearest place to the facility to be advertised (step S19).

  Then, the detailed information generation unit 208 generates a detailed information detailed information page 260 including the route searched by the detailed information route search unit 207 and the image data in the image file 410 acquired by the advertisement information search unit 205. (Step S20), the advertisement information providing unit 209 transmits the detailed information page 260 to the terminal device 1 (step S21).

  When the terminal device 1 receives the detailed information page 260 (step S5), the detailed information page 260 is displayed (step S6), and the advertisement information providing process is terminated.

  As described above, the advertisement information providing unit 200 is an advertisement information providing device that is communicably connected to a terminal device via a network, and includes a map information holding unit that holds map information, an advertisement target Advertisement information holding means for holding advertisement information, which is information related to facility advertisements, including location information of the facility and location information of the nearest location to be advertised, and receiving predetermined information from the terminal device, and a search result of the advertisement information An advertisement information provision request receiving means for receiving an information provision request based on the advertisement information, an advertisement information searching means for searching for advertisement information that matches a search condition based on the information received by the advertisement information provision request receiving means, and an advertisement information searching means Advertisement list information generating means for generating advertisement list information including the list information of the advertisement information, and from the nearest place of the facility selected from the advertisement list information to the facility Route search means for searching for a route, advertisement detailed information generation means for generating advertisement detailed information with detailed advertisement information including the route added to the advertisement list information, and advertisement information for providing advertisement information list information or advertisement information detailed information Providing means.

  As described above, the advertisement information providing apparatus provides the advertisement detailed information that is the detailed information about the advertisement selected from the terminal device after providing the list information related to the advertisement information that matches the predetermined search condition. The advertisement detailed information includes the position information (latitude and longitude information, etc.) of the facility to be advertised and the route information based on the position information of the nearest place of the facility.

  Therefore, the advertisement information providing apparatus can provide useful information as compared with a case where only an advertisement comment is provided.

[Other examples]
Although not particularly described in the above embodiment, as shown in FIG. 9, the character string in the detailed information is selected by the input operation of the user of the terminal device 1, and the user input of the terminal device 1 is further input. When the “sort based on selected character string” menu on the menu area M1 displayed by the terminal device 1 in response to an operation (for example, right click operation of the mouse) is selected, the terminal device 1 serves as an input parameter. About the advertisement basic information 361 that the list information generation unit 206 in the advertisement information providing unit 200 searches for the advertisement information search unit 205 by adding the selected character string to the parameter at the time of the list information display request and makes a request for providing the list information. The order of advertisements in the list information may be determined by sorting according to the contents of the selected character string received as an input parameter.

  For example, if the selected character string 290 is “cheap”, the advertisement information providing unit 200 rearranges the advertisements in the list information in ascending order of charge. Moreover, it may rearrange based on the genre of the selected character string.

  In this case, the advertisement information providing unit 200 generates the list page by rearranging the advertisements in the list information based on the contents of the character string of interest of the user of the terminal device 1 of the advertisement information providing unit 200. It is possible to provide the advertisement list page 250 displaying a list of advertisements in a desired order for the user of the terminal device 1.

  In the above-described embodiment, the case where the advertisement information providing unit 200 uses the contents included in the list information as part of the information of each advertisement basic information 361 has been described. However, the present invention is not limited to this, and the advertisement basic information 361 is provided. More detailed information may be included such as including image data of the image file 410 corresponding to.

  Although not particularly described in the above embodiment, coupon information may be stored in advance in the advertisement basic information 361 so that the detailed information generation unit 208 includes the coupon information in the detailed information page 260. .

  In this case, since the advertisement information providing unit 200 can provide coupon information useful for the user when providing the detailed information page 260, the advertisement information providing unit 200 can provide advertisement information having a customer attractive force.

  In the above-described embodiment, the case where the advertisement information providing unit 200 provides the advertisement list page 250 at the time of the point search has been described. However, the present invention is not limited to this, and at the time of various map searches such as a map search based on a keyword. You may make it provide the advertisement list page 250 regarding the map of search object.

  In the above-described embodiment, the case where the advertisement information providing unit 200 holds the nearest location 373 in advance in the advertisement basic information 361 and generates the access information 278 based on the nearest location 373 has been described. However, the present invention is not limited to this, and a facility (for example, a station or an interchange) around the facility to be advertised may be searched, and access information 278 from the searched peripheral facility to the facility to be advertised may be generated.

  In this case, the advertisement information providing unit 200 can generate the access information 378 without holding the nearest place 373 in the advertisement basic information 361.

  In the above-described embodiment, the case where the terminal device 1 is applied to a personal computer has been described. However, the present invention is not limited to this, and the present invention is applied to various devices such as a PDA (Personal Digital Assistant), a mobile phone, and a kiosk terminal. May be. When the detailed information page 260 is transmitted to a mobile phone or PDA, the advertisement information providing unit 200 includes the portable URL 372 instead of including the PC URL 371 of the detailed information page 260.

  In the above-described embodiment, the case where the list information generation unit 206 arranges a part of the information of the advertisement basic information 361 in the order in which the value of the number of impressions 383 is large (that is, the order in which the number of display times is large) has been described. The present invention is not limited to this, and the list information generation unit 206 arranges a part of the information of the advertisement basic information 361 in the order of the smallest number of impressions 383 (that is, the order of few display times). Also good. In this case, since the advertisement information providing unit 200 preferentially displays advertisement information with a small number of display times, it is possible to equalize the number of display times of advertisement information.

  The detailed information page 260 in the above-described embodiment may include print page link information and a QR (Quick Response) code (registered trademark).

It is a figure which shows schematic structure of an advertisement information provision system. It is a block diagram of an advertisement information provision server. It is a figure which shows the data structure of various databases. It is a block diagram which shows the function structure of an advertisement information provision unit. It is a figure which shows the example of list page information. It is a figure which shows the example of detailed page information. It is a figure which shows the information in a detailed information display area. It is a flowchart of an advertisement information provision process. It is a figure which shows the example of the detailed page information at the time of advertisement list sort specification.

Explanation of symbols

11 System bus 12 CPU
13 Memory 14 Keyboard 15 Coordinate indicating device 16 Display 17 Printer 18 Data storage device 200 Advertisement information providing unit

Claims (8)

An advertisement information providing device connected to a terminal device through a network so as to be communicable,
Map information holding means for holding map information;
Advertisement information holding means for holding advertisement information that is information relating to the advertisement of the facility including the location information of the facility to be advertised and the location information of the nearest location of the advertisement target;
An advertisement information provision request accepting unit that receives predetermined information from the terminal device and accepts an information provision request based on a search result of the advertisement information;
Advertisement information search means for searching for advertisement information that matches a search condition based on information received by the advertisement information provision request reception means;
Advertisement list information generating means for generating advertisement list information including list information of advertisement information searched by the advertisement information search means;
Route search means for searching a route from the nearest place of the facility selected from the advertisement list information to the facility;
Advertising detailed information generating means for generating advertising detailed information in which detailed information of an advertisement including the route is attached to the advertising list information;
Advertisement information providing means for providing the advertisement information list information or advertisement information detailed information;
An advertisement information providing apparatus comprising: The detailed advertisement information includes a plurality of access information indicating information from the nearest place to the facility,
The advertisement information provision request accepting unit obtains access information selected by the terminal device and accepts a request for regenerating detailed information,
The route search means searches for a route based on the access information selected by the terminal device,
The advertisement information providing apparatus according to claim 1, wherein the advertisement detail information generating unit generates advertisement detail information including a route based on access information selected by the terminal device. The advertisement information holding means holds display frequency information indicating the display frequency of advertisement information,
The advertisement information providing apparatus according to claim 1, wherein the advertisement list information generating unit determines a display order of advertisement information based on the display frequency information. The advertisement information provision request accepting unit obtains a predetermined sorting character string related to the detailed information at the terminal device, and receives a sorting request for a list information part,
The advertisement information providing apparatus according to any one of claims 1 to 3, wherein the advertisement list information generation unit regenerates the advertisement list information based on a content of the sorting character string. The advertisement information holding means holds coupon information,
The advertisement information providing apparatus according to any one of claims 1 to 4, wherein the advertisement detail information generating unit includes the coupon information in the advertisement detail information. There is an advertisement information providing method for providing advertisement information with a device that is communicably connected to a terminal device via a network,
A map information holding step for holding map information;
An advertisement information holding step for holding advertisement information which is information relating to the advertisement of the facility including the position information of the facility to be advertised and the location information of the nearest location of the advertisement target;
An advertisement information provision request receiving step of receiving predetermined information from the terminal device and receiving a request for providing information based on a search result of the advertisement information;
An advertisement information search step for searching for advertisement information that matches a search condition based on the information received in the advertisement information provision request reception step;
An advertisement list information generation step for generating advertisement list information including the list information of the advertisement information searched in the advertisement information search step;
A route search step of searching for a route from the nearest location of the facility selected from the advertisement list information to the facility;
An advertisement detailed information generating step for generating advertisement detailed information in which detailed information of an advertisement including the route is attached to the advertisement list information;
An advertisement information providing step of providing the advertisement information list information or the advertisement information detailed information;
A method for providing advertisement information, comprising: An advertisement information providing program executed on a computer communicably connected to a terminal device via a network,
Map information holding means for holding map information;
Advertisement information holding means for holding advertisement information that is information relating to the advertisement of the facility including the location information of the facility to be advertised and the location information of the nearest location of the advertisement target
An advertisement information provision request accepting unit that receives predetermined information from the terminal device and accepts an information provision request based on a search result of the advertisement information;
Advertisement information search means for searching for advertisement information that matches a search condition based on information received by the advertisement information provision request reception means;
Advertisement list information generating means for generating advertisement list information including list information of advertisement information searched by the advertisement information search means;
Route search means for searching a route from the nearest place of the facility selected from the advertisement list information to the facility;
Advertising detailed information generating means for generating advertising detailed information in which detailed information of an advertisement including the route is attached to the advertising list information;
An advertisement information providing program for causing the computer to function as advertisement information providing means for providing the advertisement information list information or the advertisement information detailed information.   8. A recording medium on which the advertisement information providing program according to claim 7 is recorded.

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