JP2010009315A - Recommended store presentation system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a recommended store presentation system allowing detection of a popular store near a place wherein a user is present by practically using grapevine information on the Internet, and allowing presentation to a user. <P>SOLUTION: Store information including store position information is stored in a store information storage means 210, grapevine information including a store name is stored in a grapevine information storage means 220, a store information retrieval means 240 extracts the store information having the store position information related to received terminal position information when receiving the terminal position information from a mobile terminal 100, a recommended store determination means 250 extracts the grapevine information including the store name included in the extracted store information, obtains popularity of each store, and determines the store having high popularity as a recommended store, and a store information transmission means 260 transmits the store information of the recommended store to the mobile terminal 100. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to a technique for recommending store information in the vicinity of a place where a mobile terminal exists using word-of-mouth information.

  Conventionally, various information is provided on the Internet. In particular, when recommending information, content is determined using content-based filtering or collaborative filtering techniques based on user operation behavior and attributes. Also, for mobile terminals such as mobile phones, recommended content is determined by presenting information desired by the user from the current position and behavior history of the user, and presented.

In addition, it is possible to write impressions and comments on specific content from an information provider, and a technology that allows other people's impressions and comments to be listened to freely (see Patent Document 1), or a technology that recommends content on a communication terminal (See Patent Document 2) has also been proposed.
JP 2004-348511 A JP 2006-276943 A

  However, with the technologies described in Patent Document 1 and Patent Document 2, location information can be used to provide information, but it is not possible to know information about stores that actually exist near you. There is a problem. On the other hand, magazines and TVs often present popular store rankings obtained through word-of-mouth surveys based on questionnaires, and users are not only recommended information that is close to their attributes, but also recommend popular stores. There are many cases where people want to know, and there is a demand for recommending a popular store with a portable terminal, especially when eating outside.

  Therefore, the present invention provides a recommended store presentation system that can use popular word-of-mouth information on the Internet to detect popular stores near a user's location and present it to the user. Let it be an issue.

  In order to solve the above-described problem, in the first aspect of the present invention, the mobile terminal is configured by a mobile terminal held by a user and a management server capable of transmitting and receiving data to and from the mobile terminal. A system for presenting a store to be recommended, wherein the portable terminal specifies a position of the portable terminal to obtain terminal position information, a means for transmitting the terminal position information to the management server, Means for receiving store information from the management server; and means for displaying the received store information; and the management server stores store information including store name and store location information. , Using word-of-mouth information storage means that stores word-of-mouth information including the name of the store, and terminal position information received from the mobile terminal, and store information corresponding to the terminal position information Store information search means for searching for store information, search for review information including the store name included in the searched store information, and use the searched review information to determine the popularity of each store. There is provided a recommended store presentation system having recommended store determining means for determining a store having a high degree of recommendation as a store to be recommended, and store information transmitting means for transmitting store information of the determined store to be recommended to the mobile terminal.

  According to the first aspect of the present invention, store location information and store information associated with word-of-mouth information are recorded in the management server, and when terminal location information is received from a mobile terminal, it is related to the terminal location information. Among the stores, the popularity information of each store is obtained using the review information including the store name, and information on the stores with high popularity is transmitted, so it is possible to detect popular stores near the user's location. And can be presented to the user.

  In the second aspect of the present invention, in the recommended store presentation system according to the first aspect of the present invention, the store information transmitting means further transmits word-of-mouth information including the store name of the store information to be transmitted. It is characterized by.

  According to the second aspect of the present invention, when the management server transmits the store information to the mobile terminal, the review information including the store name of the store information is further transmitted, so the store to be actually visited is determined. In doing so, it becomes possible to refer to the specific opinions of other general users.

  According to the present invention, it is possible to detect a popular store near a place where a user is present and present it to the user.

(1. System configuration)
DESCRIPTION OF EMBODIMENTS Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the drawings. FIG. 1 is a configuration diagram showing an embodiment of a recommended store presentation system according to the present invention. In FIG. 1, 100 is a mobile terminal, 200 is a management server, 210 is store information storage means, 220 is word-of-mouth information storage means, 230 is location information reception means, 240 is store information search means, 250 is recommended store determination means, 260 Is store information transmission means.

  The recommended store presentation system is a system for recommending store information to the user. When the user accesses the management server 200 using the mobile terminal 100, the user's location information and the user input This is a system for recommending a store using the category and the word-of-mouth information for the store. Furthermore, the user can register the evaluation of the used store in the management server 200 as word-of-mouth information. The portable terminal 100 is a portable terminal device having a position information acquisition function and an Internet connection function, and is realized by a mobile phone having a GPS (Global Positioning System) function and an Internet connection function. The management server 200 is a server computer capable of transmitting / receiving data to / from the mobile terminal 100, and includes a store information storage unit 210, a word-of-mouth information storage unit 220, a location information reception unit 230, a store information search unit 240, a recommended store determination unit 250, Store information transmission means 260 is provided. The management server 200 is realized by incorporating a dedicated program into a general-purpose server computer having a Web server function. The management server 200 publishes information on the Internet by a Web server function, and the mobile terminal 100 can be connected to the Internet via a mobile phone network.

  The store information storage unit 210 stores store information that is information about stores that exist as actual stores. An example of store information stored in the store information storage unit 210 is shown in FIG. As shown in FIG. 2A, the store information is recorded by items of store ID, store name, address, telephone number, photograph, map information, major classification, middle classification, and area. The large classification and middle classification indicate the classification to which the store belongs. The area ID indicates the ID of the area where the store exists. There are various methods for associating the area ID with the actual store position. In this embodiment, a mesh table as shown in FIG. 2B and an area table as shown in FIG. Is used. The manager of the management server 200 received from the advertiser registers the classification and position information of the store information.

  FIG. 2B shows a part of the mesh table. As the mesh table, a mesh number defined by public notice is used. Specifically, the mesh table is divided vertically and horizontally by the meridians at each degree and the latitudes at the latitude obtained by dividing the even latitude and the interval into three equal parts. That is, the latitude is every 1 degree, and the longitude is every 40 minutes, which is 1/3 of 2 degrees (120 minutes). In FIG. 2B, for example, the mesh ID “M001” indicates a range of latitude 35 ° 20 ′ to latitude 36 ° and longitude 137 ° to longitude 138 °. The area table shows the relationship between areas and meshes. In the example of FIG. 2C, three meshes with mesh IDs “M001”, “M002”, and “M003” are included in the area with area ID “E003”. It shows that it belongs. The store location information recording method for specifying the location of the store is not limited to the format using the area ID as in the example of FIG. 2. For example, the store information of FIG. The format may be recorded in

  The word-of-mouth information storage means 220 stores word-of-mouth information input by general users who have accessed the management server 200. The word-of-mouth information may be in any text format, but can be accumulated by, for example, acquiring information posted on a so-called blog (diary-style simple homepage). The store information storage unit 210 and the word-of-mouth information storage unit 220 are realized by a storage device such as a hard disk built in or connected to a server computer constituting the management server 200.

  The position information receiving unit 230 receives the position information and classification information transmitted from the mobile terminal 100. In this embodiment, the classification information is received together with the position information, but only the position information may be received without receiving the classification information. The store information search unit 240 searches the store information storage unit 210 based on the position information and the classification information received by the position information receiving unit 230, and acquires store information. The recommended store determination unit 250 uses the store information acquired by the store information search unit 240 to search the review information storage unit 220 in full text to acquire the review information, and uses this review information to determine a store to be recommended. decide. The store information transmitting unit 260 transmits the store information of the recommended store determined by the recommended store determining unit 250 to the mobile terminal 100.

(2. Processing operation)
Next, the processing operation of the system shown in FIG. 1 will be described. It is assumed that the user moves with the portable terminal 100 and obtains information on recommended stores in the vicinity at a certain point. For example, when a user comes to an unknown land and wants to eat, the user wants to know a popular restaurant. In this case, first, the user starts a web browser on the mobile terminal 100 and accesses the management server 200. The management server 200 presents a category input screen to the mobile terminal 100 using the Web server function, and requests a classification of a store to be searched. As the store classification, for example, the type of store such as “meal” and “shopping” can be designated as the major category, and the type of product such as “tonkatsu” and “ramen” can be designated as the middle category of “meal”. On the other hand, the user inputs the classification of the store on the category input screen of the mobile terminal 100 and instructs the management server 200 to transmit. It is not always necessary to input the store classification. In this case, stores of all categories are to be searched.

  When a transmission instruction is given, the mobile terminal 100 acquires terminal location information that is location information of the mobile terminal 100 from a built-in GPS function. In the GPS function, latitude / longitude information is acquired in units of 1/10 second as terminal position information. Then, the portable terminal 100 transmits the store classification information input together with the acquired terminal position information to the management server 200.

  In the management server 200, the position information receiving unit 230 receives the terminal position information and the classification information transmitted from the mobile terminal 100. Subsequently, the store information search unit 240 searches the store information storage unit 210 using the terminal position information and the classification information received by the position information receiving unit 230 as search conditions.

  Specifically, first, the area ID is specified by referring to the mesh table shown in FIG. 2B and the area table shown in FIG. For example, when the received terminal position information is latitude 35 ° 41′00.0 ° and longitude 137 ° 46′00.0 °, the mesh ID “M001” is specified from the mesh table of FIG. Is done. Then, from the mesh table of FIG. 2C, the mesh ID “M001” belongs to the area ID “E003”, so the area ID “E003” is specified.

  Subsequently, the store information shown in FIG. 2A is referred to by the specified area ID and the received classification information, and the store information corresponding to the received classification information having the area ID is acquired. When the identified area ID is “E003”, the store information of the store ID “T002” is acquired in the example of FIG.

  Next, the recommended store determination unit 250 searches the word-of-mouth information storage unit 220 in full text using only the store name in the acquired store information. Thereby, the recommended store determination means 250 acquires the word-of-mouth information having the store name. When a plurality of store names are acquired, the recommended store determining unit 250 searches for word-of-mouth information using a plurality of store names.

  Subsequently, the recommended store determining means 250 determines a store to be recommended using the acquired word-of-mouth information. Specifically, the degree of popularity is obtained using the acquired word-of-mouth information, and a store having a high popularity is set as a store to be recommended. There are various methods for obtaining the popularity. In this embodiment, the popularity is obtained in proportion to the number of word-of-mouth information for each store. The simplest is a method of counting the number of acquired word-of-mouth information in units of store names, and setting a predetermined upper number as a recommended store. In this case, a predetermined number of pieces of store information are acquired from the store information storage unit 210 in the order of the number of reviews. Then, the store information transmission unit 260 transmits the acquired store information and the word-of-mouth information including the store name included in each store information to the mobile terminal 100 in association with each store information. As a result, the mobile terminal 100 displays store information with a lot of word-of-mouth information in the area where the user is currently located.

  Since the store information includes an address and a telephone number as shown in FIG. 2A, the user can actually go to the store using these. Also, since the mobile terminal 100 receives word-of-mouth information in association with the store information, by displaying the word-of-mouth information corresponding to the store information, other general users can know their impressions about the store, etc. Can be used as a reference for deciding which store to go to.

(3. Modified examples)
In the above-described embodiment, a store having a large number of reviews information is set as a store having a high degree of popularity, and the stores are presented in descending order of the review information. However, the review information includes a good evaluation and a bad evaluation. Therefore, in practice, if there is a lot of word-of-mouth information, popularity is not necessarily high. Therefore, as an application example of the recommended store presentation system according to the present invention, a good evaluation (positive evaluation) and a bad evaluation (negative evaluation) in word-of-mouth information are judged, and a store with many good evaluations is highly popular. The case where it presents as a store is demonstrated.

  Also in this case, the process is the same as that in the above embodiment until the recommended store determining unit 250 acquires the word-of-mouth information. In the application example, after the recommended store determining unit 250 acquires the word-of-mouth information, it is determined whether the acquired word-of-mouth information is a good evaluation or a bad evaluation for the store. Regarding predetermined document information (word-of-mouth information in this embodiment), a method for determining whether the document information is of good evaluation or bad evaluation is described in “Yasuhiro Suzuki, Daiya Takamura, Manabu Okumura. 2005. Evaluation expression classification by semisupervised learning method. The well-known technique such as the method described in the 11th Annual Conference of the Language Processing Society, pages 668? 671.

  After determining whether each of the acquired word-of-mouth information is a good evaluation or a bad evaluation, the recommended store determining unit 250 determines that each store has a score of +1 for a good evaluation and a score of -1 for a bad evaluation. ) Is calculated. The score given for each of the good evaluation and the bad evaluation can be set as appropriate. After calculating the score for each store, the recommended store determining unit 250 transmits the store information to the mobile terminal 100 as the stores having the highest popularity from the highest score. As a result, the mobile terminal 100 displays a larger amount of store information than the review information with a bad evaluation in the area where the user is present, as compared with the review information with a bad evaluation.

  In the above embodiment, the GPS is used as a method for acquiring the location information of the mobile terminal. However, the base station information as represented by the “open i area” service provided by NTT DoCoMo, Inc. is used. You may make it utilize the utilized positional information specific function.

It is a lineblock diagram of a recommendation store presentation system concerning the present invention. It is a figure which shows an example of the information memorize | stored in the shop information storage means.

Explanation of symbols

DESCRIPTION OF SYMBOLS 100 ... Portable terminal 200 ... Management server 210 ... Store information storage means 220 ... Word-of-mouth information storage means 230 ... Location information receiving means 240 ... Store information search means 250 ... Recommended store Determination means 260 ... Store information transmission means

Claims (6)

A system that presents a store to be recommended in relation to the location of the mobile terminal, comprising a mobile terminal held by a user and a management server capable of transmitting and receiving data to and from the mobile terminal;
The portable terminal is
Position specifying means for specifying the position of the mobile terminal to obtain terminal position information;
Means for transmitting the terminal location information to the management server;
Means for receiving store information from the management server;
Means for displaying the received store information,
The management server
Store information storage means for storing store information including store name and store location information;
Word-of-mouth information storage means for storing word-of-mouth information including the store name;
Store information search means for searching for store information having store position information corresponding to the terminal position information using the terminal position information received from the mobile terminal;
Search for review information including the store name included in the searched store information, obtain the popularity of each store using the searched review information, and determine the store with the high popularity as a store to be recommended Recommended store decision means to
Store information transmitting means for transmitting store information of the determined store to be recommended to the mobile terminal;
A recommended store presentation system characterized by comprising:   The recommended store presentation system according to claim 1, wherein the store information transmitting unit further transmits word-of-mouth information including a store name of the store information to be transmitted.   The recommended store presentation system according to claim 1, wherein the recommended store determination unit obtains a popularity degree in proportion to the number of word-of-mouth information including the store name for each store. .   The recommended store determining means is characterized in that, for each store, the degree of popularity is obtained based on the number of review information that is good evaluation for the store and the number of review information that is badly evaluated. The recommended store presentation system according to claim 1 or 2. In response to a request from a mobile terminal held by a user, the management server presents a store to be recommended in relation to the location of the mobile terminal,
Store information storage means for storing store information including store name and store location information;
Word-of-mouth information storage means for storing word-of-mouth information including the store name;
Store information search means for searching for store information having store position information corresponding to the terminal position information using the terminal position information received from the mobile terminal;
Search for review information including the store name included in the searched store information, obtain the popularity of each store using the searched review information, and determine the store with the high popularity as a store to be recommended Recommended store decision means to
Store information transmitting means for transmitting store information of the determined store to be recommended to the mobile terminal;
A management server characterized by comprising:   A program for causing a computer to function as the management server according to claim 5.

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