JP2009015662A - POS terminal, mobile phone, and advertisement distribution method - Google Patents

Abstract

An advertisement is displayed in various forms on a mobile phone that has been settled using electronic money so that a higher advertising effect can be exhibited.
A mobile phone 400 equipped with a non-contact IC card 480 is placed in close proximity to a non-contact IC card reader / writer 200 of a POS terminal 100 arranged in a store, and settlement of products using electronic money is performed. The POS terminal 100 sends advertisement data and an application for displaying the advertisement data to the non-contact type IC card 480, and the mobile phone 400 executes the application to execute the advertisement based on the advertisement data. Display.
[Selection] Figure 1

Description

  The present invention relates to a POS terminal, a mobile phone, and an advertisement distribution method, and more particularly to a POS terminal, a mobile phone, and an advertisement distribution method that perform electronic money payment using an IC card stored in a mobile phone. .

  In recent years, mobile phones that are equipped with a non-contact type IC card that realizes an electronic money function and perform electronic settlement have become widespread. This is, for example, a non-contact IC card such as FeliCa (registered trademark) manufactured by Sony Corporation and its application software incorporated in a mobile phone, which was connected to a POS terminal installed in the store when shopping. By holding it over the IC card reader / writer, electronic money value rewrite communication is performed and payment is made.

  In addition, based on the widespread use of such mobile phones, there has been proposed a system in which advertisement data is distributed from a POS cash register to a mobile phone and an advertisement is displayed on the mobile phone.

  Patent Document 1 discloses advertising information from a reader / writer to a mobile phone when performing electronic money billing communication by holding a non-contact IC chip mounted mobile phone over a POS register reader / writer installed in a store. The advertisement information is distributed by a three-party communication using a reader / writer, a non-contact IC chip in a mobile phone, and a non-contact IC chip control application software in the mobile phone. The advertisement information to be distributed is pre-determined according to the unique information for each product that is attached to the product and read by the POS register and transmitted to the store computer, from the store computer to the reader / writer via the POS register. To be sent.

JP 2007-87096 A

  Incidentally, there is a demand for a POS terminal that transmits an advertisement display having a high advertising effect to a mobile phone. In addition, there is a desire to display advertisements not only at the time of settlement but also at a later opportunity, and to display advertisements with high advertising effects such as moving images as well as still images.

  However, the technique disclosed in Patent Document 1 displays an advertisement using a still image on a mobile phone immediately after the settlement ends, and there is a problem that the display form of the advertisement is limited.

  Accordingly, an object of the present invention is to display advertisements in various forms on a mobile phone that has settled using electronic money so that a higher advertising effect can be exhibited.

  In the present invention, a POS terminal for solving the above-mentioned problems is a non-contact type IC card reader / writer and a non-contact type IC card that is arranged in proximity to the non-contact type IC card reader / writer. In a POS terminal having a payment processing unit for payment of goods by electronic money based on exchange, an advertising data storage unit for storing advertising data necessary for displaying an advertisement on a mobile phone equipped with the non-contact type IC card An application storage unit that stores an application for outputting an advertisement based on the advertisement data on the mobile phone, and an advertisement that selects an advertisement to be displayed on the mobile phone from the advertisement data stored in the advertisement data storage unit A determination unit; and the determined advertisement data and application data as the non-contact type IC card reader / Characterized in that it comprises a data output section for outputting a plate, a.

  In addition, a mobile phone for solving the above problems is a non-contact type IC card that performs settlement of products using electronic money by exchanging data with an output unit that outputs at least one of voice and image and a POS terminal. An advertisement data acquisition unit for acquiring advertisement data from a POS terminal, an application acquisition unit for acquiring an application from a POS terminal, and executing the application and outputting from the output unit based on the advertisement data And an application execution unit that generates output data to be processed.

  An advertisement distribution method for solving the above-described problem is that a non-contact IC card reader / writer of a POS terminal disposed in a store is disposed close to a mobile phone having a non-contact IC card mounted thereon, When the product is settled by the POS terminal, the POS terminal sends advertisement data and an application for displaying the advertisement data to the contactless IC card, and the mobile phone executes the application. Based on the advertisement data, advertisement display is performed.

  According to the present invention, when a mobile phone equipped with a non-contact type IC card is placed close to a non-contact type IC card reader / writer of a POS terminal arranged in a store, and a product is settled with electronic money. The POS terminal sends advertisement data and an application for displaying the advertisement data to the non-contact type IC card, and the mobile phone executes the application based on the advertisement data. Since it can be output, it is possible to display advertisements in various forms on a mobile phone that has been settled using electronic money, and to achieve a higher advertising effect.

  Hereinafter, an advertisement distribution method according to an embodiment of the present invention will be described with reference to the drawings. FIG. 1 is a block diagram showing a POS system to which an advertisement distribution method is applied.

  In the system according to this example, a POS terminal 100 such as a POS cash register is arranged in the store. The POS terminal 100 is connected to a non-contact type IC card reader / writer 200 that exchanges data with a non-contact type IC card, and can make a settlement with an electronic money system. The POS terminal 100 is connected to the store server 300. The IC card reader / writer 200 exchanges data with a non-contact type IC card in the form of a normal credit card, and also exchanges data with a non-contact type IC card 480 built in the mobile phone 400. Yes, payment can be made with an electronic money system. In addition to the non-contact type IC card 480, the mobile phone 400 is provided with a display unit 410 made of a liquid crystal display device and an input unit 430 such as a numeric keypad.

  FIG. 2 is a block diagram showing the configuration of the POS terminal together with the non-contact type IC card reader / writer and the store server. The POS terminal 100 includes an electronic money settlement processing unit 120 in addition to a POS cash register function unit 110 that performs a normal POS cash register function such as cash settlement of merchandise and credit card settlement. The electronic money settlement processing unit 120 exchanges data with the non-contact type IC card via the non-contact type IC card reader / writer 200 and performs settlement in the electronic money system. The store server 300 connected to the POS terminal 100 is provided with a product master data storage unit 310 in which product data indicating product prices and the like are stored based on product codes. The POS terminal 100 refers to a product master data storage unit 310 based on a product code read by a bar code scanner (not shown), etc., acquires product data such as a price, and performs settlement.

  In addition, in order to distribute advertisements to the mobile phone 400, the POS terminal 100 has an advertisement data storage unit 130 that stores data on many types of advertisements, and an application that stores an application for displaying advertisements on the mobile phone 400. The storage unit 140 includes an advertisement determination unit 150 that determines an advertisement to be transmitted to the mobile phone 400 based on the purchased product, and a data transmission unit 160 that transmits advertisement data and an application to the non-contact type IC card reader / writer 200.

  The advertisement data storage unit 130 stores data for displaying advertisements to be displayed on the mobile phone 400. The advertisement to be sent is determined by the advertisement determination unit 150 based on the purchased product, the type of customer purchased, the time of purchase, and the like. For this reason, the advertisement data storage unit 130 stores a wide variety of advertisements such as advertisements for products related to products being sold, advertisements for product campaigns, and advertisements for store campaigns. In addition to the still image, the advertisement data can be used to reproduce a moving image and sound by the application executed on the mobile phone.

  The application storage unit 140 stores application execution data transmitted to the mobile phone 400. This application is executed by the mobile phone 400 and displays an advertisement on the display unit 410 of the mobile phone. As an application, an application with a small amount of data is preferable. For example, Java is suitable.

  The advertisement determination unit 150 determines an advertisement to be sent to the mobile phone 400 from various types of advertisement data stored in the advertisement data storage unit 130. In determining the advertisement, the purchased product, the type of customer purchased, and the type of product purchased at the time of purchase are referred to, and the contents that prompt the customer to visit the store or purchase the product are selected again.

  In the above example, the advertisement data storage unit 130, the application storage unit 140, and the advertisement determination unit 150 are arranged in the POS terminal 100. However, these may be arranged in the store server 300.

  Next, the mobile phone 400 will be described. FIG. 3 is a block diagram showing the configuration of the mobile phone. The mobile phone 400 according to this example includes a display unit 410 that is an output unit, a display control unit 420 that performs display control of the display unit 410, in addition to the mobile phone function unit 470 that performs normal calls, emails, and web browsing. An input unit 430 having a numeric keypad, an advertisement data acquisition unit 440 that acquires and stores advertisement data from the POS terminal 100, an application acquisition unit 450 that acquires and stores an application from the POS terminal 100, and the advertisement data An application execution unit 460 that executes an application and outputs an advertisement display based on the application is provided. The advertisement data acquisition unit 440, the application acquisition unit 450, and the application execution unit 460 operate independently of the mobile phone function unit 470 and the non-contact type IC card 480. Must be in an operating state. The income of the advertisement data in the advertisement data acquisition unit 440 and the application acquisition unit 450 is realized by executing acquisition software.

  In addition, the application execution unit 460 executes the application acquired by the application acquisition unit 450 and generates display data to be displayed on the display unit 410 based on the advertisement data acquired by the advertisement data acquisition unit 440.

  The acquired software and the application can be realized by, for example, application software (for example, i-appli (registered trademark), EZ application (registered trademark), V-appli (registered trademark)) that can be installed in a mobile phone. The acquired advertisement data and application are stored in the data storage area of the mobile phone.

  In addition, a non-contact type IC card 480 is disposed in the mobile phone 400, and the non-contact type IC card 480 has an electronic money control unit 481 that performs processing for using the non-contact type IC card in the electronic money system. An electronic money data storage unit 482 that stores the balance of the electronic money card, usage history, and the like, and a card communication unit 483 that exchanges data with the contactless IC card reader / writer 200. The configuration of this non-contact type IC card 480 is known.

  Note that the card communication unit 483 of the non-contact type IC card 480 can be used for data acquisition by the advertisement data acquisition unit 440 and the application acquisition unit 450.

  Next, the operation of the advertisement distribution method according to the embodiment will be described. FIG. 4 is a flowchart showing processing at the POS terminal and the mobile phone in the advertisement distribution method. In this example, the purchaser uses the mobile phone 400 to purchase a product using an electronic money system.

  When purchasing a product, first, a barcode attached to the product is read by a barcode scanner (not shown) of the POS terminal 100 to obtain a product code (step ST11). The POS terminal 100 sends a product code to the store server 300 (step ST12), and the store server 300 refers to the product master data storage unit 310 to send product data such as the price of the product to the POS terminal 100 (step). ST13).

  During this time, the purchaser of the product places the mobile phone 400 close to the contactless IC card reader / writer 200 while the data acquisition software of the mobile phone 400 is activated (step ST21) (step ST21). ST22). Then, data including the balance data of the non-contact type IC card 480 is exchanged between the non-contact type IC card 480 of the mobile phone 400 and the POS terminal 100 via the non-contact type IC card reader / writer 200 (step). (ST23) The non-contact type IC card 480 is authenticated by the POS terminal 100 (step ST14).

  Then, billing amount data for the product purchased from the non-contact type IC card reader / writer 200 is transmitted to the non-contact type IC card 480 (step ST15), and the non-contact type IC card 480 receives the billing amount data, The remaining amount is subtracted (step ST24), and the normal consumption billing process ends (step ST16).

  When the billing process ends, in the POS terminal 100, the advertisement determination unit 150 selects an advertisement from the advertisement data storage unit 130 based on the purchased product, the purchased customer type, the purchase time, and the like (step ST17). The application stored in the application storage unit 140 together with the selected advertisement data is transmitted to the mobile phone 400 (step ST18). Thereby, the process on the POS terminal 100 side ends. Note that the transmission processing of advertisement data and the like in the POS terminal 100 is performed by the non-contact type IC card regardless of whether the mobile phone is equipped with the advertisement data acquisition unit 440, the application acquisition unit 450, or the application execution unit 460. Runs whether or not it is stored on the phone.

  Then, in the mobile phone 400, the advertisement data acquisition unit 440 acquires the advertisement data, the application acquisition unit 450 receives the application (step ST25), stores it, and executes the application appropriately, for example, triggered by the display of the history. Unit 460 executes an application based on the advertisement data, generates display data, and causes display control unit 420 to display this display data on display unit 410 (step ST26).

  FIG. 5 is a schematic diagram showing a display example of the display unit of the mobile phone. In this example, the display unit 410 displays an electronic money usage history display 411 and an advertisement display 412. In this example, the usage history display 411 and the advertisement display 412 are displayed on the same screen, but the advertisement display 412 can be displayed on the next screen. Further, the advertisement display is not limited to a still image, but can be a moving image, and sound may be output from a speaker (not shown) arranged in the mobile phone function unit 470.

  It should be noted that this advertisement display is not limited to the above-described history display, but can be performed at any time according to the user's designation when displaying the balance. The advertisement data and application can be deleted at any time.

  Note that the content of the advertisement can be not only the advertisement of the related product but also the discount information of the related product at the time of the next settlement and the preferential information including the preferential point grant information. As such, it is possible to promote the execution of the advertisement data acquisition software when electronic money is used by the non-contact type IC card 480 of the mobile phone 400.

  In the above example, the case where the card communication unit 483 is used for data acquisition by the advertisement data acquisition unit 440 and the application acquisition unit 450 has been described. However, an original communication unit may be provided. In this case, the communication unit for advertising data and application communication is also arranged in the POS terminal 100.

It is a block diagram which shows the POS system with which an advertisement delivery method is applied. It is a block diagram which shows the structure of a POS terminal with a non-contact-type IC card reader / writer and a store server. It is a block diagram which shows the structure of a mobile telephone. It is a flowchart which shows the process in a POS terminal and a mobile telephone in an advertisement delivery method. It is a schematic diagram which shows the example of a display of the display part of a mobile telephone.

Explanation of symbols

  100 POS terminal, 120 electronic money settlement processing unit, 130 advertisement data storage unit, 140 application storage unit, 150 advertisement determination unit, 160 data transmission unit, 200 non-contact type IC card reader / writer, 400 mobile phone, 410 display unit ( Output unit) 440 Advertising data acquisition unit, 450 application acquisition unit, 460 application execution unit, 480 contactless IC card

Claims (8)

A POS terminal that is connected to a non-contact type IC card reader / writer and performs payment of products using electronic money based on the exchange of data made into a non-contact type IC card that is arranged close to the non-contact type IC card reader / writer In
An advertisement data storage unit for storing advertisement data necessary for displaying an advertisement on a mobile phone equipped with the contactless IC card;
An application storage unit for storing an application for outputting an advertisement based on the advertisement data in the mobile phone;
An advertisement determining unit for selecting an advertisement to be displayed on the mobile phone from the advertisement data stored in the advertisement data storage unit;
A data output unit for outputting the determined advertisement data and application to the contactless card reader / writer;
A POS terminal comprising:   The POS terminal according to claim 1, wherein the advertisement determining unit selects an advertisement related to the settled product. In a mobile phone comprising: an output unit that outputs at least one of audio and image; and a non-contact IC card that performs settlement of a product using electronic money by exchanging data with a POS terminal.
An advertisement data acquisition unit that acquires advertisement data from a POS terminal; an application acquisition unit that acquires an application from a POS terminal;
An application execution unit that executes the application and generates output data to be output from the output unit based on the advertisement data;
A mobile phone comprising:   4. The mobile phone according to claim 3, wherein the application execution unit executes an application and outputs an advertisement from the output unit during a predetermined process including electronic money balance display and history display. When a mobile phone equipped with a non-contact type IC card is placed close to a non-contact type IC card reader / writer of a POS terminal placed in the store, and a product is settled with electronic money,
Sending advertisement data and an application for displaying the advertisement data from the POS terminal to the contactless IC card,
The mobile phone performs an advertisement output based on the advertisement data by executing the application.   6. The advertisement distribution method according to claim 5, wherein the mobile phone acquires an application from the POS terminal by operating an application acquisition unit.   The POS terminal sends preferential information to the mobile phone when the mobile phone makes the payment by operating the application acquisition unit, and the mobile phone acquires and holds the preferential information. Item 7. The advertisement delivery method according to Item 6.   8. The advertisement distribution method according to claim 7, wherein the preferential information includes discount information of related products at the time of next settlement and preferential point grant information.

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