JP2008217133A - Area information guide system and method, and area information distribution system and program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an area information guide system or the like allowing selection of reliable area information fit for taste of a user even in an area to which the user first visits, and allowing information provision to the user. <P>SOLUTION: A provider subsystem 7 stores user attribute information, provider attribute information, and the area information in a database, a user terminal 10 transmits access data to a street terminal 20, the provider subsystem retrieves match area information matching a keyword, calculates distance information showing a distance between a position of an object and a position of the user, calculates similarity between the information provider attribute information and the user attribute information, and selects provision area information wherein the similarity, a registration date and the distance information satisfy prescribed conditions from the match area information to provide it to the user. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to a system for providing area information to a user, and more particularly to an area information guidance system for providing appropriate area information that matches the position of the user and the user's preference.

  There is a method of notifying advertisements and guidance at random on a large display as a regional information guidance service in the city, but because it is unilateral, there are many cases where information that the user wants to know is not found. Touch screen type information terminals are placed in public facilities such as stations, and there is a way to search for information that users want to know by touching the screen or buttons and selecting the desired item. In general, it is often not updated. In addition, the information hierarchy is complex and it is necessary to get used to reaching the information you want to know.

  Although local information can be obtained from a search site or a regional portal site via the Internet from a personal computer or mobile terminal, it is a general content and is not frequently updated and does not provide information that takes into account the user's current location. Word-of-mouth information is not yet common, and you must look for a special site for word-of-mouth information. Since word-of-mouth information does not know attributes such as the information provider's preferences, it may not be helpful depending on whether or not it has the same values as the user.

  There is a method of obtaining information just by touching the storefront terminal in order to authenticate a mobile terminal incorporating a non-contact type electronic tag in a store, etc., but the store's coupons, advertisements, related products handled by the store and the store Just accessing the homepage, you can not know the information you want to know about the region.

  You can read 2D barcodes with a camera-equipped mobile device so that you can easily access the site, but you have to spend time searching for the latest information you want to know while searching from the homepage. For the first time users on a mobile terminal's Internet site, the screen is small due to lack of information, so it is difficult to understand photos and so on. Since the user does not know where the user has accessed from, when traveling, there is no indication of how to get from the current location near the user. Although the map information to the destination can be displayed by the GPS portable terminal, since the screen is small, it is difficult for the user who has visited for the first time to feel it.

  An example of a conventional information distribution system is described in Patent Document 1. This conventional information distribution system obtains information providing source position information related to the current position of the information provider's portable terminal, and specifies an information providing source area for specifying a distribution area for distributing information based on the acquired information providing source position information It is comprised from the identification means and the information delivery means to deliver the information transmitted from the information provider's portable terminal to the user's portable terminal existing in the distribution area.

The conventional information distribution system having such a configuration operates as follows.
That is, information transmitted from the information provider's mobile terminal is received, information provider location information regarding the current location of the information provider's mobile terminal is acquired, and information is distributed based on the acquired information provider location information. A distribution area is specified, and information is distributed to a mobile terminal of a user existing in the distribution area.

  An example of a conventional information guidance system is described in Patent Document 2. This conventional information guidance system includes a plurality of access points, an information guidance server connected to the access points via a network, a regional information management / retrieval means for managing / retrieving regional information in a service area, and a portable terminal. Personal information management / retrieval means for managing / retrieving personal information and preference information of mobile persons, preference information reading / retrieval means, position detecting means for detecting the position of the mobile terminal, and identification of the owner of the mobile terminal Terminal identification information acquisition means and information presentation means to the portable terminal.

The conventional information guidance system having such a configuration operates as follows.
That is, the position of the mobile terminal is detected via wireless communication between the access point close to the position where the mobile terminal is present and the information guide server, the area information according to the position, the personal information of persons existing around the mobile terminal, The mobile terminal is provided with various types of information including preference information that matches the preferences of the user who carries the mobile terminal.

  An example of a conventional program selection support information providing service system is described in Patent Document 3. This program selection support information providing service system extracts user preferences from viewing results and user group profile information, and what programs are currently being viewed by other users who have similar preferences to the extracted preferences. Information is displayed on the terminal device and provided to the user.

  An example of a conventional information supply system is described in Patent Document 4. In this information supply system, a server and an access point that store regional information each have individual identification information, and the server is designated based on the identification information of the access point used by the wireless communication terminal to access the server. The area information accumulated by the server regarding the specified location is supplied to the wireless communication terminal.

  An example of a conventional regional information providing system is described in Patent Document 5. This conventional area information providing system stores area information associated with location information or area identification information and user attribute information of a user who uses a portable information terminal in a server, and filters the area information based on the attribute information. To the mobile information terminal.

JP 2003-303148 A Japanese Patent Laid-Open No. 11-55726 JP 2003-240146 A JP 2005-27239 A JP 2006-65685 A

  Japanese Patent Laid-Open No. 11-55726 discloses a method of using advertisement information in which word-of-mouth information provided by an information provider is distributed to a large number of users' mobile terminals in an area by detecting user position information. This is a recommended information search method that selects and provides preference information that matches the user's preference from regional information close to the position of the user who has the portable terminal. In the former case, information that the user is not interested in is also distributed, and in the latter case, the information content is interesting to the user, but there is also information that cannot be trusted due to the influence and behavior of the information sender.

  Therefore, an object of the present invention is to provide a regional information guidance system and the like that can provide reliable information to a user by selecting reliable local information that matches the user's preference even in a region where the user first visits.

The regional information guidance system of the present invention provides a user terminal carried by a user, a provider subsystem that provides regional information to the user terminal, a street terminal installed at an access point, and an information provider. And an information provider portable terminal that is carried and registers regional information in the provider subsystem.
The information provider terminal transmits the region information including the object position information indicating the position of the object and the information provider's comment regarding the object to the provider subsystem together with the information provider ID for identifying the information provider. A registration means is provided.
The user portable terminal includes an access data transmitting means for transmitting access data including a user ID and a keyword for identifying the user to the street terminal.
The street terminal receives the access data from the street terminal location information storage unit that stores the street terminal location information that identifies the location of the street terminal and the user mobile terminal, and reads the access data from the street terminal location information storage unit. Access data transfer means for transmitting to the provider subsystem together with the terminal location information.
The provider subsystem corresponds to a user attribute database that stores user attribute information indicating user attributes in association with a user ID, and provider attribute information that indicates information provider attributes to the information provider ID. A provider attribute database to be stored, and regional information received from the information provider mobile terminal in association with the information provider ID of the information provider who posted the regional information and the registration date and time of the regional information Received the database, access data and street terminal location information from the street terminal, keyword search means to extract match area information matching the keyword from the area information database, and sent the location and access data of the object of the match area information Use to calculate distance information indicating the distance to the user's position based on street terminal position information and object position information The location detection means and the information provider attribute information of the information provider who registered the match area information are extracted from the provider attribute database, and the user attribute information of the user who transmitted the access data is extracted from the user attribute database. Attribute data similarity condition detection means for calculating the similarity between the extracted information provider attribute information and user attribute information, the similarity satisfies the similarity condition, and the registration date satisfies the registration date condition, In addition, an information distribution unit is provided that selects the provision area information whose distance information satisfies the distance condition from the match area information and provides it to the user.

  The above-mentioned problem can be similarly solved by the information distribution system, the information distribution program, and the information guidance method of the present invention.

  ADVANTAGE OF THE INVENTION According to this invention, even in the area where a user visited for the first time, the reliable area information which suits a user preference can be selected, and information can be provided to the user.

Next, the structure of the area information guidance system 6 which is the 1st Embodiment of this invention is demonstrated in detail with reference to FIG.
The local information guidance system 6 includes a user portable terminal 10 carried by a user who receives word-of-mouth information, an information provider portable terminal 40 carried by an information provider who provides word-of-mouth information, and a provider operated by a service provider. The sub-system 7 is provided with a street terminal 20 installed at an access point 2 such as a station or a hotel. A provider content management server 31, an information guidance server 32, a location management server 33, and a web server 30 are included.
Each of the above servers and terminals are configured to be able to communicate with each other via a communication network such as the Internet. FIG. 1 illustrates one user portable terminal 10, one access point 20, and one user portable terminal 40, but there are actually a plurality of each.

  The regional information guidance system 6 is a system that provides regional information (contents) such as special products and recommended dishes to users who have visited the place, and by using the visible light communication function of the user portable terminal 10. The latest word-of-mouth information by an information provider who has a similar preference to the user's preference regarding products and services provided by the store 4 near the access point 2 by accessing the Internet from the street terminal 20 to the user portable terminal 10 provide. In the following explanation, the case where the target object is a product sold at a store will be described as an example, but the target object is cooking, service experienced, festival / event, tourist facility, cultural facility, circle activity, cram school, Anything in the area, such as a hospital, can be used.

FIG. 2 shows the configuration of the user portable terminal.
The user portable terminal 10 is a terminal device such as a mobile phone, PDA, or smart phone carried by the user, and includes a user information registration unit 111, an access data transmission unit 112, a content reception unit 113, and a display unit 114. .

  The user information registration unit 111 transmits attribute data such as user preferences and behavior patterns to the web server 30. Further, the information management software used for the user to use the regional information guidance system 6 is downloaded from the content management server 31.

  The access data transmission unit 112 transmits access data including a user ID for identifying a user and a keyword for searching for information that the user wants to know to the street terminal 20. In the following description, this transmission is performed by visible light communication, but can be performed by other communication methods, for example, wireless communication such as infrared communication or Bluetooth (registered trademark).

FIG. 3 shows a portion related to visible light communication in the hardware of the user portable terminal 10 and the street terminal 20. The user portable terminal 10 stores access data in the memory 103. By modulating with the modulator 102, the light source 101 is blinked and access data is transmitted. As the light source 101, an LED backlight for illuminating the liquid crystal panel can be used.
The street terminal 20 receives visible light emitted from the light source 101 by the light receiving unit 201 and converts it into an electrical signal by a photodiode. This electrical signal is demodulated by the demodulator 202 to obtain access data and stored in the memory 203.

  The content receiving unit 113 receives content data from the information guide server 32 and outputs the received content data to an output device such as a liquid crystal display device or a speaker.

FIG. 4 shows the configuration of the street terminal 20.
The street terminal 20 includes an access data transfer means 211 and a street terminal ID storage unit 212.
The access data transfer means 211 receives the access data from the user portable terminal 10 by visible light communication, and transmits it to the information guidance server 32 via the Internet together with the street terminal ID.
The street terminal ID storage unit 212 is configured by a storage device such as a ROM, for example, and is information such as a number uniquely assigned to each street terminal 20. The location management server 33 associates each street terminal with the location information ID. Is stored.
Instead of the street terminal ID, information for directly specifying the position of the access point, for example, the latitude / longitude and address of the access point may be stored, and this information may be transmitted to the information guidance server 32. .

FIG. 5 shows the configuration of the information provider portable terminal 40.
The information provider mobile terminal 40 is a terminal device such as a mobile phone, a PDA, or a smartphone carried by the information provider, and includes a provider information registration unit 401, a photographing unit 402, a positioning unit 403, and a content registration unit 404. .

  The provider information registration unit 401 transmits the attribute information of the information provider to the content management server 31.

  The imaging unit 402 is configured by, for example, a digital camera module, and captures an object such as a special product or a product such as a dish at a store used by an information provider, and stores the image as image data in a storage device.

  The positioning means 403 is composed of a GPS module, and measures the current position of the information provider based on positioning information transmitted from GPS satellites. The positioning unit 403 operates in cooperation with the shooting unit 402 and adds shooting information indicating the shooting date and time and the shooting location (that is, the current position of the information provider and the store location) to the image data generated by the shooting unit 402. To do. As an image data format to which such shooting information is added, Exif (Exchangeable Image File Format) is known.

  The content registration unit 404 transmits the image data generated by the photographing unit 402 and the content data including the comment of the information provider regarding the store or the product to the content management server 31 together with the information provider ID. The comment may be voice information as well as text information. Further, the shooting location and shooting date and time of the image data are not limited to being included in the image data as described above, but may be input by an information provider operating the input device of the information provider terminal 40. In this case, information specifying the store such as the store name may be input instead of the shooting location, and the position management server 33 may acquire the position information associated with the name or the like from the database.

  The user mobile terminal 10 has the functions of the information provider mobile terminal 40 described above, and after the user who has received the content actually uses the store, the content related to the store as the information provider May be registered.

  In the above description, all content data elements are transmitted from the information provider portable terminal 40, but may be transmitted from a plurality of devices. For example, the image data may be transmitted from the information provider portable terminal 40, and the comment may be transmitted from a personal computer installed at the information provider's home.

  The web server 30 is a server computer that operates HTTP server software, and transmits a member application form used for registering user attribute information to the user portable terminal 10 in response to a request from the user portable terminal 10. Further, in response to a request from the information provider portable terminal 40, a member application form used for registering provider attribute information is transmitted to the information provider portable terminal 10.

  FIG. 6 shows a functional block diagram of the content management server 31, the information guidance server 32, and the location management server 33.

  The content management server 31 includes a keyword search unit 310, an attribute data similarity condition detection unit 311, a latest data search unit 312, an information provider post data storage unit 313, an access data storage unit 316, a user attribute database 317, and a registration reception unit 318. It has.

The information provider posted data storage unit 313 is configured by, for example, a hard disk device, and stores a content database 314 and a provider attribute database 315.
In the content database 314, the content received from the information provider terminal 40 is registered in association with the information provider ID of the information provider who registered the content. The image data included in the content is stored with an image ID attached in association with the image data.
In the provider attribute database 315, the provider attribute information received from the information provider portable terminal 40 is registered in association with the information provider ID.

  The access data storage unit 316 is constituted by a RAM, for example, and stores access data acquired from the information guide server 31.

  In the user attribute database 317, user attribute information received from the user portable terminal 10 is registered in association with the user ID.

  In response to a request from the information guide server 32, the keyword search unit 310 extracts content that matches the keyword included in the access data from the information provider content data 314.

  The attribute data similarity condition detection unit 311 compares the attribute information of the information provider who posted the content extracted by the keyword search unit 310 with the attribute data of the user who transmitted the access data, and calculates the similarity between them. .

  The latest data search means 312 selects a new posting date from the contents extracted by the keyword search means 310.

The registration receiving means 318 has the following functions.
(1) Receive user attribute information from the user terminal 10 and register it in the user attribute database.
(2) The provider attribute information is received from the information provider terminal 40 and registered in the provider attribute database 315.
(3) Receive content data from the information provider terminal 40 and register it in the content database 314.
(4) An information guidance program is transmitted to the user portable terminal 10.

The information guidance server 32 includes an attribute data similarity extraction unit 320, a latest data extraction unit 321, a map data extraction unit 322, a user access count unit 324, and an information distribution unit 323.
Based on the similarity calculated by the attribute data similarity condition detection unit 311, the attribute data similarity extraction unit 320 selects content posted by an information provider having an attribute similar to the attribute of the user who transmitted the access data. .

  The latest data extraction unit 321 selects a new posting date and time from the contents selected by the attribute data similarity extraction unit 320.

  The map data extraction unit 322 acquires map data including the location of the store and the location of the user included in the content selected by the latest data extraction unit 321 from the location measurement / map information management unit 331.

  The information distribution unit 323 transmits content data and map data to the user terminal 10.

  The user access count unit 324 counts the number of times access data is received from the user terminal 10 for each access point, and stores the count in the memory. Further, for each content registered in the content database 40, the number of times the content is transmitted to the user portable terminal 10 is counted and stored in the memory.

The location management server 33 includes a user location information detection unit 33 and a location measurement / map information management unit 331.
The user location information detection unit 33 associates the street terminal ID assigned to the street terminal with the location information of the street terminal and stores it in the storage device in advance, and when the access data is acquired, Based on the included street terminal ID, the location of the street terminal that received the access data, that is, the location of the user is specified.

  The position measurement / map information management unit 331 holds map data for the entire region that is the target of the guidance service, and maps the map data of the region including the location of the store introduced by the content and the location of the user to the map data of the entire region. Extract from In addition, the distance between the location of the store introduced by the content and the location of the user is calculated.

  The configuration of the provider subsystem 7 is not limited to the configuration including four server machines as described above. For example, the functions of four server machines may be integrated and mounted on one server machine, or may be distributed and mounted on five or more server machines.

Next, the operation of the regional information guidance 6 system will be described in detail.
7 and 8 are sequence diagrams showing operations of registration of user information and information provision of the regional information guidance system 6. FIG.
The user 1 uses his / her user portable terminal 10 to access the member application page in the information guidance service site published by the web server 30 via the Internet (FIG. 7, step S1-1).
The web server 30 transmits the member application form to the user portable terminal 10, and the user terminal 10 that has received the member application form displays the member application form on the display device (step S1-2).
When the user selects and inputs attribute data such as preference and behavior pattern as the user profile, the user terminal 10 transmits member application data including the input data to the content management server 31. The content management server 31 assigns a user ID to the user and registers the received data in the user attribute database 317 (step S1-3). An example of the profile input screen for user 1 is shown in FIG. In this input screen 104, user attribute information is input by checking a check box 105 displayed on the left of each item regarding food preferences, music preferences, and behavior patterns.
The content management server 31 transmits information guidance software transmission and data including a user ID to the user portable terminal 10. The user portable terminal 10 that has received this data installs the information guidance software so that it can be executed, and stores the user ID in the user ID storage means (step S1-4).

The user accesses the regional information guidance service site from the user portable terminal 10 at the access point 2 where the street terminal 20 is installed in order to use the regional information guidance system 6, and the user portable terminal 10 The information guidance software is activated, and a keyword for searching for information to be known is input from the menu screen (step S1-5). FIG. 15 shows an information guidance software input screen. This figure shows a state in which the keyword “local cuisine” is entered in the text box 106 in the input screen 105.
The user portable terminal 10 stores the input keyword in the memory, and transmits access data including the user ID and the keyword to the street terminal 20 by the access data transmitting means according to the transmission instruction of the user (step S1-6). ).

  The access data transfer means of the street terminal 20 transmits the received access data to the content management server 31 via the information guide server 32 (step S1-7). The access data transfer means transmits the street terminal ID assigned to the access point to the location management server 33 via the information guide server 32 (step S1-8).

  The information guide server 32 counts the number of accesses of the street terminal corresponding to the received street terminal ID (step S1-9), transmits the keyword and the user ID to the content management server 31, and matches the keyword. A search for content data is requested (step S1-10).

The content management server 31 searches the content database and extracts information content data that matches the received keyword. Then, the user attribute information corresponding to the received user ID is read from the user attribute database, and information content data of an information provider having an attribute similar to the user attribute data is selected from the extracted content data (see FIG. 8 steps S1-11).
Further, the content management server 31 selects only a predetermined number in order of date and time posted from the content data selected in step S1-11 (step S1-12).
The content management server transmits the image data and position information of the content data selected in step S1-12 (in this example, the position information is included in the image data) to the position management server 33 (step S1-13). .

  The location management server 33 identifies the location of the street terminal 20 (ie, the location of the user) based on the street terminal ID received in step 1-8, and selects the location of the user from the geographic data in step S1-12. The distance between the store location and the store location is measured, the location of the user and the store is inserted on the map data, and this map data is transmitted to the information guidance server 32 (step S1-14).

The information guide server 32 further stores the store closest to the user's position in which the distance between the user and the store is smaller than the predetermined distance from the information content data selected in steps S1-11 and S1-12. Is selected and transmitted to the user portable terminal 10, and the number of information selection data of the information provider is counted (step S1-15). The image data included in the content to be transmitted may be obtained by processing the original data so that the data size is reduced in consideration of the small display device of the user portable terminal 10.
Details of the content selection procedure will be described later.

The user portable terminal 10 receives the information content data and displays it on the display device (S1-16). At this time, first, only the items of the store name and the posting time data are displayed in the order of the distance from the user portable terminal 10. When the user selects one of the displayed contents, the information guide server 32 counts the number of information selection data of the information provider 4 who posted the selected content, and guides the information content data to the user portable terminal 10. (Step S1-16). The guide information is provided with map information indicating the position of the user and the corresponding store or restaurant, and word-of-mouth information input by the information provider.
A content display screen of the user portable terminal 10 is shown in FIG. In this example, information 107 regarding the location of the store of the content selected in step S-15, the comment 108 of the information provider, and a dish image 109 provided at the store are displayed. When the user selects the hyperlink 110, a map including the store and the position of the user is displayed.

  Information guidance server 32 accepts user access data, searches for and selects optimum word-of-mouth information, and distributes it to user portable terminal 10 (steps S1-9 to S1-15) in the information content of FIG. The search / extraction function block diagram, the attribute data similarity comparison table of FIG. 6, and the search data extraction method of FIG. 7 will be described in detail.

In the information guide server 32, when access data is received from the street terminal ID, the user access count unit 324 counts the number of accesses, and the user location information detection means 330 of the location management server 33 detects the street terminal ID (step). S1-9).
The information guide server 32 requests the content management server 31 for keyword search, and the keyword search means 310 extracts the keyword from the access data 316 and executes keyword search (step S1-10). The keyword search means 310 searches the content database 314 for content including information that matches the keyword character data.

Data generated by the attribute data similarity condition detection unit 311 and the latest data search unit 312 is shown in FIG.
The attribute data similarity condition search means 311 of the content management server 31 extracts the user attribute information of the user having the user ID included in the access data received by the information guide server from the user attribute database 317. Then, the attribute information of the information provider who posted the matched user attribute information and the information matched in the search of step S1-10 is extracted from the provider attribute database, and the similarity between the user attribute and the information provider attribute is extracted. Is calculated.

An example of the similarity calculation method is shown in FIG. Here, the attribute information is indicated by selection data of “1: roughly yes”, “2: yes yes”, and “3: no” for eight attribute data conditions such as “I like spicy things”. Has been. Information providers A to D are information providers who have posted matched information in the search in step S1-10.
The attribute data similarity condition detection unit 311 calculates the matching ratio of the selected data with the user for each information provider, and sets this as the similarity. For example, since the information provider A matches the user with the selected data for 6 of the 8 attribute data conditions, the similarity is 75% ((6/8) * 100).
The attribute data similarity calculation unit 311 selects an information provider that satisfies a similarity condition (for example, a condition that the similarity is equal to or greater than a predetermined threshold), and generates the information provider attribute data similarity data D1 of FIG. To do.

The attribute data similarity extraction unit 320 of the information guide server 32 extracts information content data of the information provider based on the information provider attribute data similarity data D1.
Further, the latest data search means 312 selects newly transmitted information content data that satisfies the registration date condition (for example, the condition that the transmission time is three in order from the newest) based on the transmission time data of the content database 314, Ten information provider latest data extraction results D2 are generated.

  The content management server 31 transmits the image location information of the content database 314 to the location management server 33, and the location measurement / map information management unit 331 of the location management server 33 identifies the street terminal specified by the user location information detection means 330. 20 position data and image position information of the information content data are plotted on the map data as store position information, the distance between the user position and the store position is measured from the geographic data, and displayed on the map data. It transmits to 32 map data extraction parts 322.

  The map data extraction unit 322 of the information guidance server 32 uses a distance condition between the user and the store based on the information content data extracted by the latest data extraction unit 321 (for example, the distance is equal to or less than a predetermined threshold and is used) Information content data related to the store that satisfies the condition of being closest to the store). As a result, from the information distribution unit 323, the most recent word-of-mouth information by an information provider having a high degree of similarity in the attribute data of the user profile information and the optimum information content data indicating products and services related to the store closest to the user are obtained from the information distribution unit 323 It transmits to the user portable terminal 10.

Next, the information content data registration operation of the regional information guidance system 6 will be described in detail with reference to the flowchart of FIG.
The information provider accesses the information posting site of the web server 30 using the information provider portable terminal 40 (step S1-17).
When the information provider registers the content data of the area information for the first time, the web server 30 transmits an input form to the information provider mobile terminal, and the information provider mobile terminal 40 receives this and displays it on the display device. . When the information provider selects and inputs attribute information such as the information provider's preference and behavior pattern, the information provider terminal 40 transmits the input information to the content management server 31, and the content management server 30 receives the received attribute. Information is registered in the provider attribute database 315 (step S1-18). At this time, the content management server 31 assigns an information provider ID to the information sender, and transmits the ID to the information provider terminal 40. From the second time, the information content data can be registered simply by accessing the information posting site and inputting the information provider ID.

The information provider takes a picture of the special product or dish at the store or restaurant using the photographing means of the information provider mobile terminal 40, accesses the information posting site, and then displays the image data and the voice regarding the product or service on the information content input form. Enter a comment with or. The information provider portable terminal 40 transmits the input content data to the content management server 31. The content management server 31 registers the received content data in the content database 314 (step S1-19).
At this time, the content management server 31 adds an image ID to the received image and registers it in association with the information provider ID, the shooting date and time, and the shooting location (step S1-20).

Next, the effect of the regional information guidance system 6 will be described.
In the regional information guidance system 6, the information guidance server 32 is configured to select and transmit content to the user mobile terminal 10 by the information provider having similar preferences and behavior to the user. Even if it is the first place you visit, you can sympathize with the information of information providers who have similar value standards, and you can visit the introduced store and purchase products as if recommended by a trusted friend.
Looking at this from the store that is the target of the introduction, the customer who used it and liked it as a provider of information, distributed the flyers and posters at stations and hotels outside the store. There is no need to install advertising billboards, and it is possible to save time and money required for advertisements.

  Further, since the information guide server 32 is configured to search for content from the posting time of the information provider and the location information of the store location and the service usage location of the user, the store closest to the user You can know the latest information.

  The information guide server 32 accesses the user's street terminal 20 at the access point 2 (FIG. 7, S1-9) and the number of times the posted content is selected (FIG. 8, S-1-15, S1-16). ) Can be aggregated to analyze the relationship between the user's service location and the contents of the local information.

  The service provider provides a facility usage fee to the facility provider that manages the place where the street terminal 20 is installed according to the number of times the street terminal 20 is accessed, or posts according to the number of times the posted content is selected It is possible to provide the information provider 4 with points at which products and services can be discounted at restaurants and restaurants.

  Since data is transmitted from the user portable terminal 10 to the street terminal 20 by visible light communication, the user selects data to be transmitted and directs the screen of the user portable terminal to the optical sensor of the street terminal 20. The access data can be transmitted to the information guide server 32 simply by performing a simple operation. In addition, if the access data is transmitted by visible light, it is easy to understand even in a dark place compared to infrared or wireless, and it can be safely used because it does not generate electromagnetic waves.

Next, the configuration and operation of the second embodiment of the present invention will be described in detail. In the following description, description of parts common to the first embodiment is omitted.
Although the overall configuration of the second embodiment is the same as that of FIG. 1, the access point 2 is installed in a place where the user portable terminal 10 cannot connect to the Internet, such as an underground shopping mall. Therefore, the information guidance server 32 is different from the first embodiment in that content information is transmitted to the street terminal 20.
As shown in FIG. 18, the street terminal 20 includes display means 213 in addition to the configuration shown in FIG. 4. The display unit 213 displays the content received from the information guide server 32. The display means 213 is preferably composed of a large display device so that the user can easily view the displayed content and can display details in detail.

The operation of the second embodiment will be described with reference to FIG.
User registration operation (FIG. 7, steps S1-1 to S1-4), content registration operation (FIG. 11), the user transmits access information, and the information guide server 32 transmits to the user. The operations until the content is selected (steps S1-5 to S1-14) are the same as those in the first embodiment.

After selecting the content to be transmitted in step S1-21, the information guidance server 32 identifies the street terminal 20 that is the transmission source of the access information based on the street terminal ID received in step S1-8, and the content is stored in the street terminal 20. Send data.
The street terminal 20 displays the received content data on its own display device in the same manner as in the first embodiment. When audio data is included in the content data, it is played back with a speaker.
The user can select specific content from the displayed content list by, for example, touching the part displayed on the item that the user wants to select with a finger, assuming that the display device has a touch panel. (Step S1-22).

Next, effects of the second exemplary embodiment of the present invention will be described.
In the second embodiment, the location management server 33 recognizes the street terminal ID and can select the distribution destination of the information content data from the information guidance server 32. Even if there is an access point 5 in a place where it is not possible to connect to the mobile phone, it is possible to provide local word-of-mouth information to the street terminal 50 equipped with a display instead of the user portable terminal 10.

Next, the configuration and operation of the third embodiment of the present invention will be described in detail.
The overall configuration of the third embodiment is the same as that of FIG. 1, but after the user portable terminal receives the content data, the image ID of the image data included in the user portable terminal is transferred to the street terminal 20 and corresponds to the ID. This is different from the first embodiment in that the street terminal 20 can acquire the image data to be obtained from the information guidance server 32 and display it on the display device of the street terminal 20.
As shown in FIG. 19, the user portable terminal 10 includes an image ID transfer means 115 in addition to the configuration of FIG. The image ID transfer means 115 transmits the image ID received from the information guidance server to the street terminal 10 according to the user's instruction.
As shown in FIG. 20, the street terminal 20 includes an image data acquisition unit 214 in addition to the configuration of FIG. The image data acquisition unit 214 transmits the image ID received from the user terminal 10 to the content management server 31 and acquires image data corresponding to the image ID.

FIG. 13 is a flowchart showing an operation after the user portable terminal 10 receives the content data.
The user displays an image to be displayed on the street terminal on the user portable terminal 10, activates the information guidance software, and selects an image display function from the menu (step S2-1). FIG. 12 shows a menu screen displayed at this time. In addition to the search menu similar to that shown in FIG. 15, the image display function can be activated by selecting the portion indicated by reference numeral 120.
When the user selects an image, the image ID transfer unit 114 transmits the image ID of the selected image to the street terminal 2 (step S2-2).
The street terminal 20 transmits the received image ID to the content management server 33 (step S2-3).
The content management server 31 selects image data corresponding to the received image ID from the content database and transmits it to the street terminal 20 (step S2-4). Here, the original data is transmitted even when the first image to be transmitted to the mobile terminal 10 is not the original image data but is processed so as to reduce the data size.
The street terminal 20 displays an image of the original data that matches the display screen size (step S2-5).
In the same procedure as described above, the map data of the guidance information is selected by the user portable terminal 10, the map ID is transmitted to the street terminal 20 by the visible light communication function, and the street terminal 20 is the original map data corresponding to the ID. May be acquired from the information guidance server and displayed.

Next, effects of the third exemplary embodiment of the present invention will be described.
In the third embodiment of the present invention, when the image ID displayed on the user portable terminal 10 is transmitted from the street terminal 20 to the content distribution server 31, the image of the original data registered from the information provider content data is displayed on the street terminal 20. If the image ID is map information, the position management server 33 is configured to distribute the image of the original map data to the street terminal 20, so that the user mobile terminal The image of the information content data that is difficult to see on the screen 10 is displayed on the street terminal 20 having a large display with the image data size registered in the content distribution server 31 and the map data size created by the location management server 33. be able to.

It is a figure which shows the whole structure of the 1st Embodiment of this invention. It is a functional block diagram of a user portable terminal. It is a figure which shows the structure of the hardware relevant to the visible light communication of a user portable terminal and a street terminal. It is a functional block diagram of a street terminal. It is a functional block diagram of a provider terminal. It is a functional block diagram of a content server, an information guidance server, and a location management server. It is a flowchart which shows the registration operation | movement of the user of 1st Embodiment of this invention, and provision of information. It is a flowchart which shows the provision operation | movement of the information of the 1st Embodiment of this invention. It is a figure which shows an example of the calculation method of a similarity degree. It is a figure which shows the data which an attribute data similar condition detection means and the newest data search means produce | generate. It is a flowchart which shows the information provider and content registration operation | movement of the 1st Embodiment of this invention. It is a flowchart which shows the provision operation | movement of the information of the 2nd Embodiment of this invention. It is a flowchart which shows the provision operation | movement of the information of the 3rd Embodiment of this invention. It is a figure which shows the input screen of user attribute information. It is a figure which shows the input screen of a keyword. It is a figure which shows the display screen of a content. It is a figure which shows the screen which instruct | indicates the input of a keyword and image expansion. It is a functional block diagram of the street terminal in the 2nd Embodiment of this invention. It is a functional block diagram of the user terminal in the 2nd Embodiment of this invention. It is a functional block diagram of the street terminal in the 3rd Embodiment of this invention.

Explanation of symbols

2 Access Point 4 Store 6 Regional Information Guide System 7 Provider Subsystem 10 User Mobile Terminal 20 Street Terminal 30 Web Server 31 Content Management Server 32 Information Guide Server 33 Location Management Server 40 Information Provider Mobile Terminal 101 Light Source 102 Modulator 103 Memory 111 User information registration unit 112 Access data transmission unit 113 Content reception unit 114 Display unit 115 Image ID transfer unit 201 Light receiving unit 202 Demodulation period 203 Memory 211 Access data transfer unit 212 Street terminal ID storage unit 213 Display unit 214 Image data acquisition Means 214
310 Keyword search unit 311 Attribute data similarity condition detection unit 314 Content database 315 Provider attribute database 316 Access data storage unit 317 User attribute database 318 Registration reception unit 320 Attribute data similarity extraction unit 321 Latest data extraction unit 322 Map data extraction unit 323 Information distribution unit 324 User access count unit 330 User location information detection unit 331 Location measurement / map information management unit 401 Provider information registration unit 402 Imaging unit 403 Positioning unit 404 Content registration unit

Claims (23)

A user terminal carried by a user, a provider subsystem for providing regional information to the user terminal, a street terminal installed at an access point, and an information provider carried by the provider subsystem to the provider subsystem. In a regional information guidance system comprising an information provider mobile terminal for registering regional information,
The information provider terminal is
Area information registration means for transmitting area information including object position information indicating the position of an object and comments of the information provider regarding the object together with an information provider ID for identifying the information provider to the provider subsystem With
The user portable terminal is
Access data transmission means for transmitting access data including a user ID and a keyword for identifying the user to the street terminal;
The street terminal is
A street terminal location information storage unit that stores street terminal location information for specifying the location of the street terminal; and a street terminal that receives the access data from the user portable terminal and reads the access data from the street terminal location information storage unit Access data transfer means for transmitting to the provider subsystem together with location information,
The provider subsystem is
A user attribute database for storing user attribute information indicating the attribute of the user in association with the user ID;
A provider attribute database that stores provider attribute information indicating an attribute of the information provider in association with the information provider ID;
An area information database that stores the area information received from the information provider mobile terminal in association with the information provider ID of the information provider who posted the area information and the registration date and time of the area information;
Keyword search means for receiving the access data and the street terminal location information from the street terminal, and extracting matched area information matching the keyword from the area information database;
A user position that calculates distance information indicating a distance between the position of the object of the match area information and the position of the user who transmitted the access data based on the street terminal position information and the object position information Detection means;
The information provider attribute information of the information provider who registered the match area information is extracted from the provider attribute database, and the user attribute information of the user who transmitted the access data is extracted from the user attribute database, respectively. Attribute data similarity condition detecting means for calculating the similarity between the information provider attribute information and the user attribute information,
The provided area information is selected from the matched area information, the similarity satisfies the similarity condition, the registration date satisfies the registration date condition, and the distance information satisfies the distance condition. A regional information guidance system characterized by having an information distribution section to provide.   The regional information guidance system according to claim 1, wherein the access data transmission unit transmits the access data by visible light communication.   The regional information guidance system according to claim 1, wherein the information provider terminal includes positioning means for acquiring the object position information. The provider subsystem includes a map data extraction unit that generates map data including a position of an object of the match area information and a position of the user,
The regional information guidance system according to any one of claims 1 to 3, wherein the information distribution unit provides the diagram data together with the regional information. The information provider terminal includes photographing means for photographing the object and generating image data,
The regional information guidance system according to any one of claims 1 to 4, wherein the regional information includes the image data. The user portable terminal includes a region information receiving means for receiving the region information from the provider subsystem,
Display means for displaying the area information received by the area information receiving means,
The regional information guidance system according to claim 1, wherein the information distribution unit transmits the provision area information to the user portable terminal. The user portable terminal includes a region information receiving means for receiving the region information from the provider subsystem,
Display means for displaying the area information received by the area information receiving means,
The information distribution unit transmits the provision area information to the user portable terminal,
In the content database, an image ID for identifying the image data is registered,
The information distribution means transmits an image ID of image data included in the provision area information together with the provision area information to the user portable terminal,
The user portable terminal includes image ID transfer means for transmitting the image ID received from the information distribution means to the street terminal,
The street terminal transmits an image ID received from the user terminal to the provider subsystem and acquires image data corresponding to the image ID, and image data acquired by the image data acquisition unit. The regional information guidance system according to claim 5, further comprising display means for displaying. The information distribution unit transmits the provided area information to the street terminal,
6. The area information guidance system according to claim 1, wherein the street terminal includes display means for displaying the provided area information. A user attribute database for storing user attribute information indicating user attributes in association with a user ID for identifying the user;
A provider attribute database for storing provider attribute information indicating an attribute of the information provider in association with an information provider ID for identifying the information provider;
The area information including the object position information indicating the position of the object and the information provider's comment regarding the object is associated with the information provider ID of the information provider who posted the area information and the registration date and time of the area information. Memorizing regional information database;
Keyword search means for receiving access data including a user ID and a keyword and street terminal location information for specifying the location of the street terminal from the street terminal, and extracting matched area information matching the keyword from the regional information database;
A user position that calculates distance information indicating a distance between the position of the object of the match area information and the position of the user who transmitted the access data based on the street terminal position information and the object position information Detection means;
The information provider attribute information of the information provider who registered the match area information is extracted from the provider attribute database, and the user attribute information of the user who transmitted the access data is extracted from the user attribute database, respectively. Attribute data similarity condition detecting means for calculating the similarity between the information provider attribute information and the user attribute information,
The provided area information is selected from the matched area information, the similarity satisfies the similarity condition, the registration date satisfies the registration date condition, and the distance information satisfies the distance condition. A regional information distribution system characterized by having an information distribution section to provide. The provider subsystem includes a map data extraction unit that generates map data including a position of an object of the match area information and a position of the user,
The regional information distribution system according to claim 9, wherein the information distribution unit provides the diagram data together with the regional information.   The area information distribution system according to claim 9 or 10, wherein the information distribution unit transmits the provided area information to a user portable terminal carried by the user.   The regional information distribution system according to any one of claims 9 to 11, wherein the information distribution unit transmits the provided regional information to the street terminal. Computer
The access data including the user ID and the keyword and the street terminal location information for specifying the location of the street terminal are received from the street terminal, and the match area information matching the keyword is received from the location information indicating the location of the subject, Keyword search means for extracting regional information including comments from the information provider regarding the object from a regional information database stored in association with the information provider ID of the information provider who posted the regional information and the registration date and time of the regional information When,
A user position that calculates distance information indicating a distance between the position of the object of the match area information and the position of the user who transmitted the access data based on the street terminal position information and the object position information Detection means;
The access data is transmitted from the provider attribute database that stores the information provider attribute information of the information provider who registered the match area information, and stores the provider attribute information in association with the information provider ID. The user attribute information of the user is extracted from the user attribute database that stores the user attribute information in association with the user ID, and the similarity between the extracted information provider attribute information and the user attribute information is extracted. Attribute data similarity condition detecting means for calculating
The provided area information is selected from the matched area information, the similarity satisfies the similarity condition, the registration date satisfies the registration date condition, and the distance information satisfies the distance condition. A regional information distribution program that functions as an information distribution unit to be provided. Causing the computer to function as a map data extraction unit that generates map data including the position of the object of the match area information and the position of the user;
The regional information distribution program according to claim 13, wherein the information distribution unit provides the figure data together with the regional information.   The area information distribution program according to claim 13 or 14, wherein the information distribution unit transmits the provided area information to a user portable terminal carried by the user.   The area information distribution program according to any one of claims 13 to 15, wherein the information distribution unit transmits the provided area information to the street terminal. The provider subsystem associates the user attribute information indicating the attribute of the user with the user ID for identifying the user, the provider attribute information indicating the attribute of the information provider in the user attribute database, and the information An attribute information accumulating step for storing each in a provider attribute database for storing in association with an information provider ID for identifying the provider;
The information provider portable terminal carried by the information provider transmits to the provider subsystem region information including object position information indicating the position of the object and the information provider's comment regarding the object, An area information storage step in which the provider subsystem stores the area information in the area information database in association with the information provider ID of the information provider who posted the area information and the registration date and time of the area information;
A user terminal carried by the user transmits an access data including the user ID and the keyword to a street terminal;
A keyword search step in which the provider subsystem receives the access data and the street terminal location information from the street terminal, and extracts match area information matching the keyword from the area information database;
The provider subsystem converts distance information indicating a distance between the position of the object of the match area information and the position of the user who transmitted the access data into the street terminal position information and the object position information. A user position detecting step to calculate based on
The provider subsystem receives information provider attribute information of an information provider who registered the match area information from the provider attribute database, and user attribute information of a user who transmitted the access data from the user attribute database. Attribute data similarity condition detection step for calculating the similarity between the extracted information provider attribute information and user attribute information,
The provider sub-system provides the match area information as the match area information where the similarity satisfies the similarity condition, the registration date satisfies the registration date condition, and the distance information satisfies the distance condition. A regional information guide method comprising an information distribution step of selecting from and providing to the user.   The regional information guidance method according to claim 17, wherein, in the access data transmission step, the access data is transmitted by visible light communication.   The regional information guidance method according to claim 17 or 18, wherein, in the regional information accumulation step, the information provider terminal measures the object position information. The provider subsystem includes a map data extraction step for generating map data including the position of the target object of the match area information and the position of the user,
The regional information guidance method according to any one of claims 17 to 19, wherein in the information distribution step, the figure data is provided together with the regional information.   18. In the regional information accumulation step, the information provider terminal generates image data of the object, and includes the image data in the regional information and transmits the image data to the provider subsystem. The area information guidance method according to any one of claims 20 to 20.   22. The information distribution step, wherein the provider subsystem transmits the area information to the user terminal, and the user terminal displays the received area information. The regional information guidance method described in any one. In the regional information accumulation step, the provider subsystem registers an image ID for identifying the image data in the regional information database,
In the information distribution step, the provider subsystem transmits an image ID of image data included in the regional information together with the regional information to the user terminal,
An image ID transfer step in which the user mobile end transmits the image ID received from the information distribution means to the street terminal;
Image data in which the street terminal transmits an image ID received from the user terminal to the provider subsystem, acquires image data for acquiring image data corresponding to the image ID, and displays the acquired image data The regional information guidance method according to claim 21, further comprising a display step.

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