JP2008192113A - External link providing system and method - Google Patents

Abstract

An external link providing system capable of easily providing an external link that enhances page evaluation of a search engine and a method thereof are provided.
An external link providing system automatically accumulates and publishes a distributed e-mail magazine as a back number page. Further, from each back number page, an external link using a specified keyword is searched for a page to be searched (an SEO target). By setting for the page 30), the number of page links to the searched page can be dramatically increased, and the page evaluation of the searched page in the search engine 1 can be increased. As a result, it is possible to realize the upper display of the searched page.
[Selection] Figure 2

Description

  The present invention relates to an external link providing system for improving page evaluation of a search engine, and a method thereof.

It is now natural for companies, business owners, and individuals to use homepages as a means to increase customer acquisition and awareness, and there are many homepages that introduce similar services and products.
In the presence of many similar pages, securing conductors for users to reach their home pages becomes an issue.
2. Description of the Related Art Homepage viewers are increasingly using a search engine to select and browse a desired homepage from an infinite number of homepages.
At this time, the ratio of homepage visits varies greatly depending on the display order in the search results, and a high-level display is strongly demanded.
An example of such a search engine is described in Japanese Patent Application Laid-Open No. 2005-267023.

By improving the performance of search engines, not only the degree of matching of search keywords included in the searched page but also the weighting based on the number of links using the search keyword for the searched page, that is, the page evaluation is calculated. Highly evaluated pages to be searched are displayed at the top of search results as valuable pages that match the intention of the searcher.
Based on these search engine characteristics, the search engine optimization is a general term for increasing the number of visitors to the homepage by displaying the target homepage at the top of the search results when performing a search using a search keyword. That is, it is called search engine optimization (hereinafter referred to as SEO).
The search engine tends to increase the page evaluation when many links using search keywords (hereinafter referred to as external links) are set in the search target page.
Therefore, in providing the SEO service, there has been a demand for a service that improves the page evaluation of the searched page by artificially providing an external link.
Japanese Patent Laid-Open No. 2005-267023

Therefore, as a method of providing external links, it may be possible to generate a large number of meaningless content pages and provide external links. However, search engine operators have eliminated the influence on search results as an act of disturbing search results. Measures to be taken are taken.
Therefore, a person who has a lot of meaningful content pages can perform the SEO service as an effective external link provider, but a person who does not have a content page can use a lot of useful content pages. Unless the problem of whether to prepare is solved, it is difficult to start the SEO service.

In addition, due to competition between those who perform the SEO service, the SEO effect is relatively lowered if the same number of external links, that is, the same number of content pages is maintained.
In order to maintain the SEO effect, there is a problem that it is essential to constantly increase the number of external links, that is, increase the number of content pages that can provide external links.
In view of the above problems, an object of the present invention is to provide an external link providing system that can easily provide an external link that enhances page evaluation of a search engine, and a method thereof.

Therefore, the present invention receives the delivered mail by the mail receiving means, sets the external link to the SEO target page by the external link setting means in the mail text of the received mail, and the mail text in which the external link is set Is stored as a mail archive page by the storage means, so that the mail archive page can be crawled by a search engine.
Further, the mail received by the mail receiving means is a mail magazine that is issued regularly or irregularly, and the storage means is configured to store a mail archive page every time the mail magazine is issued.
Furthermore, when the storage means stores the mail archive page, the notification means notifies the search engine that the mail archive page has been updated.

According to the present invention, an external link to a SEO target page can be automatically generated by setting an external link to the received mail and generating a mail archive page. Evaluation can be enhanced.
Also, by generating a mail archive page from a mail magazine, the number of mail archive pages increases each time a mail magazine is issued, and the number of external links to SEO target pages can be increased. Can be enhanced.
Furthermore, by notifying the search engine that the mail archive page has been updated, the page evaluation of the SEO target page by the search engine can be quickly improved.

Next, embodiments of the present invention will be described by way of examples.
First, a page evaluation calculation method by a search engine will be described.
FIG. 1 is a diagram showing a configuration for calculating a page evaluation by a search engine.
The user PC 5 and the search engine 1 communicate with each other. The search engine 1 searches the corresponding home page information and ranks it in response to a request from the user PC 5, and then returns the search result to the user PC 5. .

The search engine 1 includes a crawling operation unit 2, an evaluation unit 3, and a database 4 therein.
The crawling operation unit 2 performs crawling of each home page at a predetermined timing and performs home page content acquisition work. Crawling is executed by acquiring the URL of the content page of the system based on the site map data file indicating the content page of the system and the link destination information described in the acquired content page.
The evaluation unit 3 evaluates the home page based on the home page content acquired by the crawling operation unit 2 and stores the evaluation result in the database 4.

Here, it is assumed that there are a company A homepage 10, a company B homepage 11, a homepage 12, and a homepage 13 as homepages on which the crawling operation unit 2 performs crawling.
The company A homepage 10 is described as “Introduction of company A mail delivery system”, and the company B homepage 11 is described as “company B mail delivery system”. The homepage 12 states that "Company A's mail delivery is excellent", and the homepage 13 states that "The mail delivery is good for Company A's service is better for Company B." Shall.

From the home page 12, an external link 15 to the A company home page 10 is set in the word "mail delivery". From the home page 13, an external link 16 to the A company home page 10 is set in the word “mail delivery” in the part of “Mail delivery is from the company A ...”, and “B company email delivery is ...” An external link 17 to the B company homepage 11 is set in the word “mail delivery”.
The crawling operation unit 2 acquires the number of external links included in the home page during the crawling operation.
The evaluation unit 3 aggregates the number of external links set for a specific home page and the target words for which external links are set, and gives a high evaluation to a page with a large number of external links.

Specifically, for the word “mail delivery”, the A company homepage 10 has external links 15 and 16 from the homepage 12 and the homepage 13, so the page evaluation is 2 points, and the B company homepage 11 Since only the external link 17 from the home page 13 is set, the page evaluation is 1 point.
The database 4 stores a target word and a page evaluation for the word for each home page.
When the search engine 1 searches for the keyword “mail delivery” from the user PC 5, the company A homepage 10 is ranked first and the company B homepage 11 is ranked second based on the ranking of the page evaluation stored in the database 4. In order, the home page information (address, etc.) is returned to the user PC 5.
In this way, the search engine 1 sets a high page evaluation for a homepage having many external links.

Next, the details of the external link providing system according to the present invention will be described.
FIG. 2 is a diagram showing cooperation between the external link providing system and the search engine.
The SEO target page 30 is a target for enhancing the SEO effect by the external link providing system 40, and the mail magazine distribution system 50 is a device for distributing the mail magazine. Other configurations are the same as those in FIG. In FIG. 2, only the SEO target page 30 is illustrated as a homepage, but it is assumed that there are innumerable homepages that are crawled by the search engine 1.

The mail magazine distribution system 50 issues a mail magazine to the external link providing system 40 registered in advance.
Here, the e-mail magazine is a reading material using e-mails issued daily or monthly, and is used to convey services and product introductions of companies and individuals, or thoughts and artistic expressions.
This mail magazine is described in a text format or an HTML format similar to a homepage.

The external link providing system 40 accumulates data of mail magazines that are periodically issued, and enables archive display.
Therefore, every time a mail magazine is received, the data of the mail magazine increases in the external link providing system 40, and the mail magazine archive page to be browsed also increases.
As will be described in detail later, an external link 45 to the SEO target page 30 is set in this mail magazine archive page, and the external link 45 to the SEO target page 30 increases each time a mail magazine is issued.

When a user magazine 60 using the mail magazine archive issues a mail magazine archive browsing request to the external link providing system 40, the external link providing system 40 sends a mail based on the accumulated mail magazine text data. Magazine archive page data is created and transmitted to the user PC 60.
Similarly to the user PC 60, the mail magazine archive page data is transmitted in response to a browsing request (crawling) for each mail magazine archive from the search engine 1.
In this mail magazine archive page data, an external link 45 to the SEO target page 30 is set, and the search engine 1 stores information that a large number of external links 45 are set to the SEO target page 30.

Accordingly, the search engine 1 increases the page evaluation of the SEO target page 30 in response to the presence of many external links of the SEO target page 30.
Thereby, in response to the search request issued from the user PC 5, the search engine 1 returns a search result in which the search order of the SEO target page 30 is ranked higher to the user PC 5.
The user requests the search engine 1 to browse the SEO target page 30 displayed at the top using the user PC 5, and obtains page data of the SEO target page 30.

Next, the flow of processing performed in the external link providing system 40 will be described.
FIG. 3 is a diagram showing a flow of processing in the external link providing system 40.
The external link providing system 40 sets a page link to a page to which an external link is provided in all the back number pages of the mail magazine, and provides an SEO service.
Therefore, in step 300, external link information to be set for the back number page of the mail magazine is registered.
In the page link, a search target word to be subjected to the SEO effect given to the external link providing destination is set as a link target word, and the link destination designates the URL of the page of the external link providing destination (here, the URL of the SEO target page 30). .
Therefore, in HTML,
<a href=“URL of the external link provider”> Search target </a>
It becomes.
About 10 of these are registered for each e-mail magazine for generating a series of back number pages, and are incorporated when automatically generating back number pages in the steps described later.

Since the external link providing system 40 automatically converts a plurality of types of mail magazines into back number pages and publishes them, it is necessary to identify the mail magazines so that the back number pages can be classified for each mail magazine.
Therefore, in step 302, mail magazine identification data is registered in advance so that the mail magazine to be converted into the back number page can be automatically identified.
Specifically, in the mail magazine, in the envelope header of the mail header part for delivery error processing,
Z- [identification code] @bma. mpme. jp
Information of the form like this is described.
Therefore, an alphanumeric character string of the [identification code] portion that is different for each mail magazine is registered as the mail magazine identification data together with the name of the mail magazine and the URL to be published.

A mail address of the external link providing system 40 is registered in advance in the mail magazine distribution system 50 so that the mail magazine can be received by the external link providing system 40.
When the e-mail magazine is distributed from the e-mail magazine distribution system 50 to the external link providing system 40, in step 303, the e-mail magazine transmission source IP is checked.
In step 304, it is determined whether or not the source IP is a pre-registered IP. If the IP is from a pre-registered transmission server, the process proceeds to step 305. If not, the process proceeds to step 312. .
If the transmission source IP is not registered, the mail magazine is not received in step 312 and the connection is disconnected.

If the transmission source IP is correct, the mail magazine is received in step 305.
In step 306, mail magazine header information is extracted from the received mail data, and an identification code is extracted from the envelope information.
In step 307, the mail magazine is identified and identified by comparing the extracted identification code with the pre-registered mail magazine identification code information.
In step 308, the external link information described above is incorporated into the text data of the received mail magazine, and the text data in which the external link information is incorporated in step 309 is stored in a database provided in the external link providing system 40.

After the database is stored, the back number page can be displayed in response to a request from a search engine or a general viewer. Therefore, in step 310, the site map data file indicating the content page of the system is updated. To indicate that a back number page has been added to the system.
In step 311, the search engine 1 is notified that the update using the back number page has been performed according to a predetermined notification flow of the search engine.
By accumulating past contents of the mail magazine as back number pages in this way, it is possible to automatically generate a large number of content pages that constantly increase. Further, by setting external links to these many back number pages, the evaluation of the SEO target page 30 can be enhanced by crawling the search engine 1.

The back number page is dynamically displayed using a program in response to a request from a search engine or a general viewer.
The back magazine page display program of the mail magazine distribution system 50 identifies which mail magazine back number display request is requested by a search engine or a viewer by the requested URL information.
The mail magazine distribution system 50 combines the mail magazine back number text information stored in the database with the back number page template information and external link information based on the identified back number information of the mail magazine. Generate and output the HTML of the back number page of the magazine.
At this time, it is necessary to publish the page data by optimizing the URL of the back number page so that the search engine 1 can correctly recognize the back number page and easily evaluate the external link.

When the back number contents are dynamically displayed by a program, parameters necessary for display with respect to the following display program (in this case, index.php) (in this case, cat = acare, ID = 001, and page = 001) ) Is specified and displayed with the following URL.
http: // mailfeed. jp / index. php? cat = acare & ID = 001 & page = 001
The URL with parameters as described above is a dynamically generated page and the search engine can keep the page evaluation low.
For this reason, the e-mail magazine distribution system 50
http: // acare. mailfeed. jp / 001_001. html
As described above, when a display program is started by associating a parameter required for display with a designated value of a file name in a URL or a subdomain, processing for converting the parameter is performed.
As a result, the search engine evaluates the back number page as a static page instead of a dynamic page, reduces the hierarchy of the directory specified value in the URL, and sets the number of characters in the entire URL to be small. The engine 1 recognizes the back number page more correctly, and the effect of improving the page evaluation of the linked destination of the external link is ensured.

  In this embodiment, step 305 constitutes mail receiving means in the present invention, and step 308 constitutes external link setting means in the present invention. Step 309 constitutes storage means in the present invention, and step 311 constitutes notification means in the present invention.

  The present embodiment is configured as described above, and automatically distributes and distributes the distributed e-mail magazine as back number pages. Further, from each back number page, an external link using a specified keyword is searched for (SEO). By setting the target page 30), the number of page links to the searched page can be dramatically increased, and the page evaluation of the searched page in the search engine 1 can be increased. In the search result, it is possible to realize the upper display of the searched page.

  It is a figure which shows the structure for the page evaluation calculation by a search engine.   It is a figure which shows cooperation with an external link provision system, a search engine, etc.   It is a figure which shows the flow of a process in an external link provision system.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Search engine 2 Crawling operation part 3 Evaluation part 4 Database 5, 60 User PC
10 Company A homepage 11 Company B homepage 12, 13 Homepage 15, 16, 17, 45 External link 30 SEO target page 40 External link provision system 50 Mail magazine distribution system

Claims (6)

An email receiving means for receiving the delivered email;
An external link setting means for setting an external link to the SEO target page in the mail body of the received mail;
Storage means for storing the mail text set with the external link as a mail archive page,
An external link providing system characterized in that the mail archive page can be crawled by a search engine. The email is an email magazine that is issued regularly or irregularly,
2. The external link providing system according to claim 1, wherein a mail archive page is accumulated in the storage means every time a mail magazine is issued. 3. The external link providing system according to claim 1, further comprising a notification unit that notifies the search engine that the mail archive page has been updated when the storage unit stores the mail archive page. The distributed mail is received, an external link to the SEO target page is set in the body of the received mail, the mail body with the external link is stored as a mail archive page, and the mail archive page is stored by a search engine. A method for providing an external link, characterized in that it can be crawled. 5. The external link providing method according to claim 4, wherein the mail is a mail magazine issued regularly or irregularly, and a mail archive page is accumulated every time the mail magazine is issued. 6. The external link providing method according to claim 4, wherein when the mail archive page is stored, the search engine is notified that the mail archive page has been updated.

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