JP2008171224A - Advertising system for social networking services - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertising system for a social networking service (SNS), capable of efficiently advertising therein. <P>SOLUTION: In this advertising system for an SNS for providing SNS display data relating to the SNS to the terminal equipment of a user, a computer is provided with a storage means for storing SNS display data, advertising data, the act range data of a user as the object of distribution of the advertising data and the act range data of each user; and an advertising data distribution means for, when the computer is accessed from the terminal equipment of the user, reading the action range data of the user from the storage means, and for narrowing down the advertising data with the user of the acquired action range data as the object of distribution based on the action range data of the user as the object of distribution of the advertising data stored in the storage means, and for reading the narrowed-down advertising data from the storage means, and for distributing the advertising data to the terminal equipment of the user. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to an advertising system for a social networking service, and more particularly to an advertising system for a social networking service that can efficiently deliver an advertisement to a user in the social networking service.

  Recently, a service called a social networking service as described in Patent Document 1 is provided and used by a great number of people.

  A social networking service provides an environment in which people who have some kind of connection form friends and have a conversation on the network using only those members.

  The conversation on the network is performed, for example, in such a manner that a user inputs characters with a personal computer or the like and displays characters entered by other users on a screen for browsing.

  In an operating company that provides a social networking service, as one means for obtaining operating funds, an advertisement is displayed on a screen viewed by a user and an advertising fee is obtained from the advertiser.

Social networking service [mixi], [online], mixi, [searched on November 6, 2006], Internet <URL: http://mixi.jp/home.pl>

  However, in the conventional social networking service as described in Patent Document 1, an advertisement is only displayed on a screen viewed by the user, and for example, it is impossible to efficiently distribute the advertisement.

  The present invention has been made in view of the above points, and an object of the present invention is to provide an advertising system for a social networking service capable of efficiently performing an advertisement in the social networking service.

  To achieve the above object, the present invention provides an advertising system for a social networking service that provides SNS display data related to a social networking service to a user's terminal device using a computer. When the computer is accessed from the terminal device of the user, storage means for storing the SNS display data, the advertisement data, the action range data of the user to whom the advertisement data is distributed, and the action range data of each user, The action range data of the user is read out from the storage means and acquired, and the advertisement data for which the user of the acquired action range data is to be distributed is the action of the user who is the distribution target of the advertisement data stored in the storage means Narrow down based on the range data, the narrowed advertisement data Reading from said storage means, comprising the advertisement data delivery means for delivering to said user's terminal device.

  In the invention according to claim 1, the advertisement data distribution unit distributes the advertisement data to the terminal device of the user in a predetermined order when there are a plurality of the narrowed advertisement data. And

  In the invention according to claim 1, the advertisement data is any one of image data, music data, and moving image data, or a combination thereof.

  ADVANTAGE OF THE INVENTION According to this invention, the social networking service advertisement system which can perform an advertisement efficiently in a social networking service can be provided.

  In other words, according to the present invention, in the social networking service, advertisements that match the user's range of action are distributed to the user, so only advertisements related to what can be used by the user are available. As a result, the advertisement can be distributed only to users who are highly likely to use the advertisement target from the viewpoint of the advertiser, and an efficient advertisement system can be provided.

  Embodiments of the present invention will be described below with reference to the drawings.

  FIG. 1 is a block diagram showing a configuration of an embodiment of an advertising system for a social networking service according to the present invention.

  As shown in FIG. 1, the advertising system for social networking service according to the present embodiment connects an advertisement distribution server 1, a social networking service server 2, a terminal device 3, and a terminal device 4 through a network 5. Configured.

  In the advertisement distribution server 1, the advertisement data requested to be distributed by the advertiser is associated with the advertisement object action range data indicating the action range of the target person to whom each advertisement data is distributed, and stored in the storage unit 13 described later. A software program for managing the data stored in the storage means 13 and linking with the social networking service server 2 to realize the social networking service operates in the control means 11 described later.

  In addition, the server 2 for social networking service provides SNS display data provided by a social networking service (hereinafter also referred to as “SNS”) such as a bulletin board created by a plurality of users, and social networking service. User data in which information on each user is registered (including action range data indicating the action range of each user) is stored in the storage means 23 described later, and the data in the storage means 23 is managed to distribute advertisements. A software program that cooperates with the server 1 and realizes a social networking service operates in the control means 21 described later.

  The terminal device 3 and the terminal device 4 are devices operated by a user, such as a personal computer, for transmitting data to the social networking service server 2 and receiving data from the social networking service server 2 Then, an application program for realizing a social networking service, such as a browser to be displayed, is stored in the storage means 33 described later, and this application program operates on the control means 31 or the like.

  Note that the network 5 may be any network, for example, a LAN such as Ethernet (registered trademark) or token ring, an intranet, the Internet, etc., regardless of wired or wireless, and a communication protocol. Each device connected to the network 5 is preset with an address on the network, and each device is identified by this address and communicates with other devices connected to the network 5.

  FIG. 2 is a block diagram showing a configuration of the advertisement distribution server 1 shown in FIG.

  The advertisement distribution server 1 includes a control means 11 such as a CPU or MPU that controls the operation of the entire advertisement distribution server 1 and, for example, an SNS operation person inputs an operation, an instruction, etc. to the advertisement distribution server 1, In addition to the input / output means 12 for the advertisement distribution server 1 to display and output various information to the operation staff, the programs and parameters necessary for the operation of the advertisement distribution server 1, the above advertisement data, The network connection means 14 that is an interface between the storage unit 13 for storing the advertising target behavior range data, the association between the advertising data and the advertising target behavior range data, and the social networking service server 2 shown in FIG. And is configured.

  As the input / output means 12, for example, a keyboard or a mouse is used for input, and a display device or the like is used for output. In a configuration that can be operated from other devices, the input / output means 12 is not an essential configuration.

  FIG. 3 is a block diagram showing a configuration of the social networking service server 2 shown in FIG.

  The social networking service server 2 includes a control means 21 such as a CPU and an MPU that controls the operation of the entire social networking service server 2, and an SNS operator, for example, controls the social networking service server 2. Input / output means 22 for inputting operations, instructions, etc., and displaying / outputting various information to the person in charge of operation by the social networking service server 2, and the operation of the social networking service server 2 In addition to the necessary programs and parameters, etc., an interface between the above-described SNS display data, action range data for each user included in the user data, etc., and the advertisement distribution server 1 shown in FIG. Network A click connection means 24, and a network connection unit 25 is an interface with the network 5 shown in FIG.

  As the input / output means 22, for example, a keyboard or a mouse is used for input, and a display device or the like is used for output. In a configuration that can be operated from another device, the input / output means 22 is not an essential configuration.

  The connection between the advertisement distribution server 1 and the social networking service server 2 is similar to the network 5, for example, Ethernet (registered trademark), token ring LAN, other intranets, the Internet, etc. In addition, any network may be used regardless of the communication protocol, and a bus connection may be used.

  Further, a single server having both functions of an advertisement distribution server and a social networking service server may be used.

  FIG. 4 is a block diagram showing the configuration of the terminal device 3 shown in FIG.

  The terminal devices 3 and 4 shown in FIG. 1 have the same basic configuration relating to the present embodiment, and therefore the terminal device 3 will be described as a representative here.

  The terminal device 3 includes a control unit 31 such as a CPU and an MPU that controls the operation of the entire terminal device 3, and a user inputs operations and instructions for the terminal device 3, and the terminal device 3 provides various information to the user. In addition to the input / output means 32 for displaying and outputting, the program and parameters necessary for the operation of the terminal device 3, the software program (for example, browser) on the terminal device side of the advertising system for social networking services is stored. The storage unit 33 and the network connection unit 34 that is an interface with the network 5 shown in FIG.

  As the input / output means 32, for example, a keyboard or a mouse is used for input, and a display device or the like is used for output.

  Next, the operation of the advertising system for the social networking service according to the present embodiment will be described.

  According to the advertising system for the social networking service of the present embodiment, the user uses the terminal devices 3 and 4 to access the social networking service server 2 to receive the social networking service, At that time, advertisement distribution to the user is performed.

  Advertisers can choose who is in the area of action, such as the location of the advertised store or the scope of action of the buyers of the advertised product (for example, this product is intended for people who often go to Shibuya) Register whether you want to distribute advertisements for. That is, the storage unit 13 of the advertisement distribution server 1 stores advertisement data and advertisement target action range data, which is an action range of a person to whom the advertisement data is to be distributed, in association with each other.

  Here, the advertising target action range data is map information such as the place of residence of the advertising target person and a place where the user frequently visits, for example, coordinate data based on latitude and longitude, a region name, and the like. For example, advertisement data A is registered to be distributed to people who include Shibuya in the action range, and advertisement data B is to be distributed to people whose action range includes a point of “latitude 35 °, longitude 139 ° and radius 200 m”. Or can be registered.

  On the other hand, user data of a user who is provided with the social networking service is registered in the storage means 23 of the server 2 for social networking service, and the user data for receiving the service is registered in this user data. In addition to the ID and password, action range data of the user is also included.

  This action range data is map information such as the place of residence of the user and places where the user visits frequently, for example, coordinate data based on latitude and longitude, and region names.

  FIG. 5 is a block diagram for explaining the operation of the advertising system for the social networking service shown in FIG. 1. FIG. 5A shows the operation for the user to register himself / herself when using the social networking service. (B) illustrates the operation of registering advertisement target action range data defining the action range of the target person who distributes the advertisement data and the advertisement data requested by the advertiser to the advertiser. (C) is a figure explaining the operation | movement which a user registers own action | operation range data, (d) is a figure explaining the operation | movement which distributes the advertisement data matched with the user's action | operation range. is there.

  In the social networking service advertisement system of the present embodiment, first, as shown in FIG. 5A, the user 6 registers his / her account (user ID) in the social networking service.

  Subsequently, in the advertising system for the social networking service of the present embodiment, as shown in FIG. 5B, the operation person 7 is the advertising data of the advertisement requested by the advertiser and the target of the advertisement. Advertisement target action range data that defines the action range of the target person who distributes the user data, that is, the advertisement data, is registered.

  As a method of specifying the target user to which the advertising data is distributed, for example, only a user who has registered any one of the regions included in the advertising target behavior range data as the user's behavior range data is extracted. The extracted user can be targeted for distribution.

  Subsequently, in the advertising system for social networking service of the present embodiment, as shown in FIG. 5C, the user 6 stores his / her action range data in the storage means 23 of the server 2 for social networking service. sign up.

  In FIG. 5C, as an example, a position of latitude 35 ° and longitude 139 ° is registered. This registration is performed, for example, by displaying a map as shown in FIG. 6 on the input / output means 32 of the terminal device 3 operated by the user 6 and designating a desired point or desired range on the map with a mouse or the like. Alternatively, the user 6 may input characters such as a place name to be registered, or the user 6 may input numerical values of latitude and longitude. This registration method can be similarly performed for the above-described advertising target action range data.

  Thereafter, the user 6 who has registered for use of the social networking service and obtained his / her account accesses the social networking service with the account. That is, the browser of the terminal device 3 is activated to access the social networking service server 2.

  Based on the account of the user 6, the control means 21 of the social networking service server 2 acquires the action range data of the user 6 from the storage means 23 and notifies the action distribution data to the advertisement distribution server 1. To do.

  The control means 11 of the advertisement delivery server 1 extracts the advertisement target action range data including the region of the action range data notified from the social networking service server 2, and is associated with the advertisement target action range data. The advertisement data is acquired from the storage means 13, and the advertisement data is delivered to the social networking service server 2.

  When there are a plurality of advertisement data to be distributed to the user, for example, all of the plurality of advertisement data is delivered to the social networking service server 2.

  The control means 21 of the social networking service server 2 that has received the advertisement data from the advertisement distribution server 1 distributes the advertisement data together with the SNS display data to the terminal device 3 and displays it on the terminal device 3 (FIG. 5 (d)).

  When there are a plurality of advertisement data to be distributed to the user, the terminal device 3 displays the plurality of advertisement data at the same time, displays one or several items in a predetermined order, Randomly displayed several times, different display frequency according to the advertising fee (for example, the higher the advertising fee, the higher the display frequency, the longer the continuous display time), The display position and display time can be changed according to the previous number of clicks. The display position and display order are controlled by the social networking service server 2, and the terminal device 3 displays the SNS display data from the social networking service server 2 and the distributed advertisement data as they are. The distributed advertisement data may be controlled by the control unit 31 of the terminal device 3 so that the display position, the display order, and the like are changed.

  The advertisement data may be, for example, image data such as a banner in which a product or a store to be advertised is described, or music data or video data that reads out the name of the product or store to be advertised. Such a thing may be sufficient and the combination of these may be sufficient.

It is a block diagram which shows the structure of one Embodiment of the advertising system for social networking services by this invention. It is a block diagram which shows the structure of the server 1 for advertisement delivery shown in FIG. It is a block diagram which shows the structure of the server 2 for social networking services shown in FIG. It is a block diagram which shows the structure of the terminal device 3 shown in FIG. It is a block diagram explaining operation | movement of the advertising system for social networking services shown in FIG. 1, (a) is a figure explaining the operation | movement which registers its own user when a user uses a social networking service. And (b) is a diagram for explaining an operation of registering advertisement target action range data defining the action range of the target person who distributes the advertisement data and the advertisement data requested by the advertiser to the advertiser. (C) is a figure explaining the operation | movement which a user registers own action range data, (d) is a figure explaining the operation | movement which distributes the advertisement data matched with the user's action range. It is a figure which shows an example of the map displayed in the case of registration of action range data.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Server for advertisement delivery 2 Server for social networking services 3 Terminal device 4 Terminal device 5 Network 6 User 7 Operator 11 Control means 12 Input / output means 13 Storage means 14 Network connection means 21 Control means 22 Input / output means 23 Storage Means 24 Network connection means 25 Network connection means 31 Control means 32 Input / output means 33 Storage means 34 Network connection means

Claims (3)

In an advertising system for a social networking service that provides SNS display data relating to a social networking service to a user terminal device using a computer,
The computer is
Storage means for storing the SNS display data, advertisement data, action range data of users to whom the advertisement data is distributed, and action range data of each user;
When the computer is accessed from the user's terminal device, the user's action range data is read out and acquired from the storage means, and the advertisement data to be distributed to the user of the acquired action range data is stored in the memory Narrowing down based on the action range data of the user to whom the advertisement data is stored stored in the means, and reading out the narrowed advertisement data from the storage means and delivering the advertisement data to the user terminal device; An advertising system for a social networking service characterized by comprising. 2. The social networking service according to claim 1, wherein the advertisement data distribution means distributes the advertisement data to the user terminal device in a predetermined order when there are a plurality of the narrowed advertisement data. Advertising system. The advertising system for a social networking service according to claim 1, wherein the advertising data is any one of image data, music data, and moving image data, or a combination thereof.

Images