JP2008171223A - Advertising system for social networking services - Google Patents

Abstract

A social networking service (SNS) provides an advertising system for SNS that enables efficient advertising by users participating in SNS.
In an advertisement system for providing SNS display data related to SNS to a user terminal device, which SNS display data, advertisement data, and SNS display data are advertisement data to be displayed in an advertisement space of each user's own page. Storage means for storing pasted advertisement information indicating association between advertisement data, a pasted advertisement information updating means for receiving a request for registration of the pasted advertisement information from a terminal device, and updating the pasted advertisement information in the storage means; When the computer is accessed from the user's terminal device, it reads out from the storage means and distributes the SNS display data and the advertisement data associated with the pasted advertisement information to the user's terminal device Advertising data distribution means.
[Selection] Figure 1

Description

  The present invention relates to an advertising system for a social networking service, and more particularly to an advertising system for a social networking service in which each user performs an advertisement requested by an advertiser in the social networking service.

  Recently, a service called a social networking service as described in Patent Document 1 is provided and used by a great number of people.

  A social networking service provides an environment in which people who have some kind of connection form friends and have a conversation on the network using only those members.

  The conversation on the network is performed, for example, in such a manner that a user inputs characters with a personal computer or the like and displays characters entered by other users on a screen for browsing.

  In an operating company that provides a social networking service, as one means for obtaining operating funds, an advertisement is displayed on a screen viewed by a user and an advertising fee is obtained from the advertiser.

Social networking service [mixi], [online], mixi, [searched on November 6, 2006], Internet <URL: http://mixi.jp/home.pl>

  However, in the conventional social networking service as described in Patent Document 1, an advertisement is only displayed on a screen viewed by the user, and for example, it is impossible to efficiently distribute the advertisement.

  Applicants are also aware that it is more important for users participating in social networking services to advertise than to be operated by social networking service operators in order to deliver ads efficiently. It was.

  In addition, when an applicant who participates in a social networking service advertises, the applicant's page is published so that it can be viewed by other users, but a page that is often viewed by other users (the number of accesses is I noticed that there are many pages) and other pages.

  The present invention has been made in view of the above points, and provides an advertising system for a social networking service capable of efficiently performing an advertisement by a user participating in the social networking service in the social networking service. The purpose is to do.

  To achieve the above object, the present invention provides an advertising system for a social networking service that provides SNS display data related to a social networking service to a user's terminal device using a computer. Storage means for storing pasted advertisement information indicating association of which advertisement data is the advertisement data to be displayed in the advertisement space of each user's own page of the SNS display data, the advertisement data, and the SNS display data; , Accepting a request for registration of the pasted advertisement information, pasted advertisement information updating means for updating the pasted advertisement information in the storage means, and reading from the storage means when accessing the computer from a user terminal device Along with the SNS display data, The advertisement data associated with the advertisement information attached, characterized by comprising an advertisement data delivery means for delivering to said user's terminal device.

  Further, the present invention is characterized in that in the invention described in claim 1, there is provided billing management means for managing billing when displaying advertisement data in the advertisement space.

  ADVANTAGE OF THE INVENTION According to this invention, in a social networking service, the advertising system for social networking services which can perform an advertisement efficiently by the user who participates in a social networking service can be provided.

  That is, according to the present invention, an advertiser can effectively perform an advertisement by securing an advertisement space on a user page with a large number of accesses and a high advertisement effect.

  In addition, according to the present invention, if the number of accesses to the user's own page is large, the advertising space can be sold at a high price. Therefore, the user tries to increase the number of access to the user's own page and reflects the social networking service itself. There is an effect that can be made.

  In addition, as the word-of-mouth effect is generally known, acquaintances are more effective in advertising, and according to the present invention, those who view advertisements posted on their own pages in social networking services Because you are an acquaintance of, you can perform highly effective advertising.

  Embodiments of the present invention will be described below with reference to the drawings.

  FIG. 1 is a block diagram showing a configuration of an embodiment of an advertising system for a social networking service according to the present invention.

  As shown in FIG. 1, the advertising system for social networking service according to the present embodiment connects an advertisement distribution server 1, a social networking service server 2, a terminal device 3, and a terminal device 4 through a network 5. Configured.

  In the advertisement distribution server 1, advertisement data requested to be distributed by the advertiser (for example, a banner including a still image, a moving image, sound, etc.) is stored in the storage means 13 described later, and the data in the storage means 13 is stored. A software program that manages and cooperates with the social networking service server 2 to realize the social networking service operates on the control means 11 described later.

  Further, in the social networking service server 2, SNS display data provided by a social networking service (hereinafter also referred to as “SNS”) itself such as a bulletin board created by a plurality of users, and each of the SNS display data Pasted advertisement information indicating the correspondence of which advertisement data is pasted in the advertisement space provided on the user's own page is stored in the storage means 23 described later, and the data in the storage means 23 is managed to manage the advertisement. A software program that links with the distribution server 1 and realizes a social networking service operates on the control means 21 described later.

  The terminal device 3 and the terminal device 4 are devices operated by a user, such as a personal computer, for transmitting data to the social networking service server 2 and receiving data from the social networking service server 2 Then, an application program for realizing a social networking service, such as a browser to be displayed, is stored in the storage means 33 described later, and this application program operates on the control means 31 or the like.

  Note that the network 5 may be any network, for example, a LAN such as Ethernet (registered trademark) or token ring, an intranet, the Internet, etc., regardless of wired or wireless, and a communication protocol. Each device connected to the network 5 is preset with an address on the network, and each device is identified by this address and communicates with other devices connected to the network 5.

  FIG. 2 is a block diagram showing a configuration of the advertisement distribution server 1 shown in FIG.

  The advertisement distribution server 1 includes a control means 11 such as a CPU or MPU that controls the operation of the entire advertisement distribution server 1 and, for example, an SNS operation person inputs an operation, an instruction, etc. to the advertisement distribution server 1, In addition to the input / output means 12 for the advertisement distribution server 1 to display and output various information to the person in charge of operation, the programs and parameters necessary for the operation of the advertisement distribution server 1, the above advertisement data, etc. The storage means 13 for storing and the network connection means 14 which is an interface with the social networking service server 2 shown in FIG. 1 are configured.

  As the input / output means 12, for example, a keyboard or a mouse is used for input, and a display device or the like is used for output. In a configuration that can be operated from other devices, the input / output means 12 is not an essential configuration.

  FIG. 3 is a block diagram showing a configuration of the social networking service server 2 shown in FIG.

  The social networking service server 2 includes a control means 21 such as a CPU and an MPU that controls the operation of the entire social networking service server 2, and an SNS operator, for example, controls the social networking service server 2. Input / output means 22 for inputting operations, instructions, etc., and displaying / outputting various information to the person in charge of operation by the social networking service server 2, and the operation of the social networking service server 2 In addition to necessary programs and parameters, the storage means 23 for storing the above-described SNS display data, pasted advertisement information, and the like, the network connection means 24 that is an interface between the advertisement distribution server 1 shown in FIG. Network shown in 1 5 an interface configured to have a network connecting section 25 is the.

  As the input / output means 22, for example, a keyboard or a mouse is used for input, and a display device or the like is used for output. In a configuration that can be operated from another device, the input / output means 22 is not an essential configuration.

  The connection between the advertisement distribution server 1 and the social networking service server 2 is similar to the network 5, for example, Ethernet (registered trademark), token ring LAN, other intranets, the Internet, etc. In addition, any network may be used regardless of the communication protocol, and a bus connection may be used.

  Further, a single server having both functions of an advertisement distribution server and a social networking service server may be used.

  FIG. 4 is a block diagram showing the configuration of the terminal device 3 shown in FIG.

  The terminal devices 3 and 4 shown in FIG. 1 have the same basic configuration relating to the present embodiment, and therefore the terminal device 3 will be described as a representative here.

  The terminal device 3 includes a control unit 31 such as a CPU and an MPU that controls the operation of the entire terminal device 3, and a user inputs operations and instructions for the terminal device 3, and the terminal device 3 provides various information to the user. In addition to the input / output means 32 for displaying and outputting, the program and parameters necessary for the operation of the terminal device 3, the software program (for example, browser) on the terminal device side of the advertising system for social networking services is stored. The storage unit 33 and the network connection unit 34 that is an interface with the network 5 shown in FIG.

  As the input / output means 32, for example, a keyboard or a mouse is used for input, and a display device or the like is used for output.

  Next, the operation of the advertising system for the social networking service according to the present embodiment will be described.

  According to the advertising system for the social networking service of the present embodiment, the user uses the terminal devices 3 and 4 to access the social networking service server 2 to receive the social networking service, At that time, advertisement distribution to the user is performed.

  The advertiser stores advertisement data in the storage unit 13 of the advertisement distribution server 1 in advance. The advertisement data may be a banner advertisement (including a still image, a moving image, audio, etc.), or may be a page on the Internet about a product to be advertised.

  On the other hand, in the storage means 23 of the social networking service server 2, the pasted advertisement information (the advertisement data to be displayed in the advertisement space of each user's own page of the SNS display data is included in the advertisement data in the storage means 13. Association of advertisement data) is registered. The pasted advertisement information may include advertisement data.

  The pasted advertisement information is realized, for example, by embedding a link to the URL of a page on the Internet of the advertiser's product in the advertisement space of the user's own page.

  FIG. 5 is a block diagram for explaining the operation of the advertising system for the social networking service shown in FIG. 1. FIG. 5A shows the operation for the user to register himself / herself when using the social networking service. (B) is a diagram for explaining the operation of creating an advertisement space for the user's own page. (C) is a diagram for explaining the advertisement data of the advertisement requested by the operation person to the advertiser. It is a figure explaining the operation | movement pasted on the advertisement space of a page, (d) is a figure explaining the operation | movement which browses the page by which the user was advertised.

  In the social networking service advertisement system of the present embodiment, first, as shown in FIG. 5A, the user 6 registers his / her account (user ID) in the social networking service.

  Subsequently, in the advertising system for social networking service according to the present embodiment, as shown in FIG. 5B, the user creates an advertising space for the user's own page. For this operation, for example, several types of user page layouts may be prepared and stored on the system side, and the user may select one from among them, or the user may freely design the layout.

  Subsequently, in the advertising system for the social networking service according to the present embodiment, as shown in FIG. 5C, the operation person 7 stores the advertisement data of the advertisement requested by the advertiser in the advertisement distribution server 1. Registered in the means 13, and the operation person 7 displays the pasted advertisement information (the advertisement data to be displayed in the advertisement space of each user's own page of the SNS display data in the storage means 23 of the server 2 for the social networking service. , Registration of which advertisement data among the advertisement data in the storage means 13).

  Registration of pasted advertisement information by the operator 7 is performed by storing in the storage means 23 the result of the advertiser's decision on which advertisement page the advertiser data is pasted on which advertisement space.

  The advertiser can purchase the advertisement space on the user page for a certain period and paste the advertisement data desired by the advertiser himself into the advertisement space.

  The advertising fee for buying the advertising space can vary in price depending on how long it is bought, which user page the advertising data is pasted on, and which advertising space on the user page is pasted. A lot of pages and easy-to-view space can set the advertising fee high. The advertisement fee may be managed by the social networking service server 2 and automatically charged.

  The social networking service server 2 that has received the instruction to register the pasted advertisement information by the operation person 7 acquires the target advertisement data from the storage means 13 of the advertisement distribution server 1, and the advertisement data (for example, banner) The association is registered in the pasted advertisement information in the storage means 23 so that a link to the product page together with the advertisement data) is pasted to the user's own page.

  This is a pasted advertisement information updating unit that accepts a request for registration of the pasted advertisement information from the terminal device and updates the pasted advertisement information in the storage unit.

  Subsequently, in the advertising system for the social networking service of the present embodiment, another user 8 who can view the user 6 page browses the user 6 page using the terminal device 3, for example.

  The server 2 for social networking service forms the page of the user 6 with reference to the SNS display data in the storage means 23 and the pasted advertisement information. An advertisement space is provided on the user 6 page, and advertisement data associated with the pasted advertisement information is displayed.

  The user 8 browses the page of the user 6 and performs a selection operation such as clicking a product banner advertisement with a mouse.

  This banner advertisement is linked to the product page of the advertiser, and jumps to the product page by a selection operation such as a mouse click and displays the page on the terminal device 3 (FIG. 5D). )reference).

It is a block diagram which shows the structure of one Embodiment of the advertising system for social networking services by this invention. It is a block diagram which shows the structure of the server 1 for advertisement delivery shown in FIG. It is a block diagram which shows the structure of the server 2 for social networking services shown in FIG. It is a block diagram which shows the structure of the terminal device 3 shown in FIG. It is a block diagram explaining operation | movement of the advertising system for social networking services shown in FIG. 1, (a) is a figure explaining the operation | movement which registers its own user when a user uses a social networking service. (B) is a diagram for explaining the operation of the user creating the advertisement space of the user's own page, and (c) is the advertisement space of the user page for the advertisement data of the advertisement requested by the operator to the advertiser. (D) is a figure explaining the operation | movement which browses the page by which the user was advertised.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Server for advertisement delivery 2 Server for social networking services 3 Terminal device 4 Terminal device 5 Network 6, 8 User 7 Operator 11 Control means 12 Input / output means 13 Storage means 14 Network connection means 21 Control means 22 Input / output means 23 storage means 24 network connection means 25 network connection means 31 control means 32 input / output means 33 storage means 34 network connection means

Claims (2)

In an advertising system for a social networking service that provides SNS display data relating to a social networking service to a user terminal device using a computer,
The computer is
Storage means for storing pasted advertisement information indicating association between advertisement data to be displayed in the advertisement space of each user's own page of the SNS display data, advertisement data, and SNS display data;
Accepting a request for registration of the pasted advertisement information from the terminal device, pasted advertisement information updating means for updating the pasted advertisement information in the storage means,
When the computer is accessed from the user terminal device, the advertisement data read out from the storage means and associated with the pasted advertisement information together with the SNS display data is distributed to the user terminal device. An advertisement system for a social networking service, comprising an advertisement data distribution means.   The advertising system for a social networking service according to claim 1, further comprising billing management means for managing billing when displaying advertisement data in the advertisement space.

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