JP2007188150A - Mobile phone, advertisement distribution device, advertisement distribution server and advertisement distribution system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a marketing system for achieving mobile advertisement distribution based on market analysis, and for smoothly guiding a customer to the store of an advertiser in an advertisement distribution system using a mobile phone. <P>SOLUTION: The mobile phone 1 of a member, an advertisement distribution server 2 and the mobile phone 3 of the advertiser are used, and as for member registering 11, a retrieval and guiding function 12, and a voting and coupon acquiring function 13, the attributes and action of the member are successively transmitted and received 101, and made into a database. The mobile phone 3 of the advertiser displays the result of market analysis 6 or the like based on this. Advertisement preparation 31 is achieved only with a four frame image and comments accessory to this. The target setting 32 of an advertisement object is operated by an advertisement registering function 30, and only a store matched with this is displayed as a retrieval result by store retrieval 121. Also, the result of arrival 124 at a store is acquired by guidance 123 by a GPS. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to an apparatus constituting a marketing system using a mobile phone.

Conventionally, an advertisement distribution system using a mobile phone has been disclosed (for example, see Patent Document 1). Patent Document 1 stores information related to a commercial owner in order to establish a system in which the commercial owner can provide information to a customer in a specific region and a specific layer by using only the mail function of a mobile phone without using a computer. An electronic mail distribution server system including a commercial database unit and a customer database unit storing customer mail addresses, attributes, and location information (including GPS) is disclosed.
JP 2004-152224 A

  However, the system of Patent Document 1 simply sends an email to a customer that matches the target customer attribute based on the customer attribute, and is not sufficient as an effective advertisement distribution system. There was a problem. In addition, it is considered that there is a high emotional threshold for buying a repelling “spam e-mail” and guiding customers to the advertiser's store.

  To make the advertisement effect of the advertisement distribution system using a mobile phone more effective, first, the customer smoothly leads to the advertiser's store so that the customer can easily overcome the threshold of the advertiser's store. System design is important.

  Second, it is necessary to eliminate the imbalance between supply and demand between advertisers and customers.

  Thirdly, in order to resolve this imbalance in a timely manner, it is necessary to specialize in the characteristics of the mobile phone and take full advantage of its mobility while avoiding the disadvantage of limited functionality due to its small size. is there. In order to take advantage of this mobility, it is desirable to provide the advertiser with the necessary marketing information instantly and propose the customer target to the advertiser in response to the changing customer movement. On the other hand, in order to avoid the demerits of the limitation of the function, it is necessary to provide direct and straightforward marketing information and proposals and to be able to easily distribute advertisements.

  Therefore, the present invention eliminates an imbalance in supply and demand and smoothly advertises customers by enabling more flexible advertisement distribution based on market analysis in an advertisement distribution system using a mobile phone. The purpose is to provide a mobile phone, an advertisement distribution device, a server, and a marketing system that lead to a main store.

In the present invention, means for solving the above-described problems are configured as follows.

(1) The present invention
Constructed by associating customer target information including advertising content including location information of an advertiser's store, customer attribute information to which the advertiser is to distribute the advertising content, and information of a distribution region where the advertising content is distributed Ad database,
From a mobile phone having a position information detection function, the attribute information and current location information of the owner of the mobile phone that operates the mobile phone, the advertisement search history instructed by the mobile phone to search the advertisement database, and the advertisement database Means for receiving advertisement search information including search keywords for searching;
When the advertisement search information is received, the advertisement content corresponding to the search keyword from the advertisement database and the customer target information and the customer attribute information included in the advertisement search information match. First advertisement transmitting means for extracting the advertisement content to the mobile phone;
When the advertisement search information is received, the advertisement content that matches the customer target information and the customer attribute information included in the advertisement search information is extracted from the advertisement database, and the advertisement content is extracted from the mobile phone. A second advertisement transmitting means for transmitting to the telephone;
Guidance means for guiding the route from the current position to the store;
It is an advertisement delivery server provided with.

According to the present invention, the following actions and effects are produced depending on the respective constituent requirements.
(1-a) The advertisement database is configured by associating advertisement content and customer target information. Therefore, the advertisement can be distributed by narrowing down the target of the customer corresponding to this customer target information.
(1-b) The means for receiving advertisement search information receives attribute information, current position information, advertisement search history, and the like simultaneously with a search keyword for searching for an advertisement. Thereby, customer attribute information and current location information can be accumulated.
(1-c) When the advertisement search information is received, the first advertisement transmission means matches only the search keyword and matches the customer target information that the advertiser wants to distribute. Is extracted. Therefore, the information desired as the owner of the mobile phone can be obtained, and the advertiser can distribute the advertisement with the customer target narrowed down.
(1-d) When the second advertisement transmission means receives the advertisement search information, the second advertisement transmission means extracts only the one that matches the customer target information that the advertiser wants to be distributed regardless of the search keyword. . Therefore, even if the mobile phone holder does not even know the search keyword to select, it may be possible to obtain unexpectedly good information as recommended information. it can.
(1-e) According to the guidance means, the route from the current position to the store is guided, so that the owner of the mobile phone can be surely guided to the store.
(1-f) As described above, the first and second advertisement transmitting means send the first advertisement when the customer wants to obtain information and takes an active action such as transmitting a search keyword. Since the means provides advertisement information as a search result, it is possible to effectively distribute advertisements. On the other hand, as disclosed in Patent Document 1, it is greatly different from information that is sent as a junk mail and can be information that cannot be seen. Furthermore, in the present invention, since the second advertisement transmission means mixes in the advertisement transmitted by the first advertisement transmission means, for example, regardless of the search key as recommended information, the first and second advertisement transmission means Due to the synergistic effect, the advertising effect can be improved. Further, unlike the patent document 1, the present invention uses the behavior of the owner of the mobile phone such as search, so that the attribute information and current position information of the owner of the mobile phone and the advertisement search history can be collected. . Thereby, useful information that can be used for marketing analysis can be collected as a side effect.

  In addition, it is conceivable that the guide means includes means for searching for and displaying a route to a store when the owner of the mobile phone has a mobile phone with a GPS function, for example.

(2) The present invention
These information as a database configured by associating the attributes of the owner of the mobile phone receiving the distribution of the advertisement content, the information on the current position of the owner, and the advertisement search history in which the owner has searched for the advertisement. Information storage means for storing
The advertisement search history related to the advertiser's store or the business type of the advertiser's store is extracted, and the attributes of the mobile phone owner and the current position information corresponding to the extracted advertisement search history are collected. Ad searcher attribute collection means,
The pattern of the attribute of the owner of the mobile phone is pattern A,
As a pattern B, a pattern of information on the current position of the owner of the mobile phone,
Of the attributes of the mobile phone holder and the current position information collected by the advertisement searcher attribute collection means, the frequency of data related to the combination of the pattern A and the pattern B or the data related to the pattern B Using frequency as an indicator,
Marketing information generating means for generating marketing information obtained by analyzing the index for a plurality of evaluation items;
Marketing information transmitting means for transmitting the marketing information to the advertiser terminal device;
It is an advertisement delivery server provided with.

According to the present invention, the following actions and effects are produced depending on the respective constituent requirements.
(2-a) The information accumulating means accumulates the attributes of the mobile phone holder, location information, and advertisement search history. Thereby, data for generating marketing information can be accumulated.
(2-b) The advertisement searcher attribute collection means extracts (2-b-1) the advertisement search history related to the advertiser's store or the business type of the advertiser's store, and thereby the advertiser Information related to the type of business of the store or the advertiser's store. The information is associated with the attribute and position information of the owner of the mobile phone by the information storage means, and the advertisement searcher attribute collection means (2-b-2) the extracted advertisement search history. The attribute of the owner of the mobile phone corresponding to the information on the current position and the current position information are collected. Thereby, although the advertiser's store or the business type of the advertiser's store is searched, the tendency of the attribute and the position information can be understood.
(2-c) The marketing information generating means generates marketing information based on the result collected by the advertisement searcher attribute collecting means.
(2-d) The marketing information transmitting means transmits the marketing information to the advertiser terminal device. Accordingly, the advertiser can obtain marketing information related to the business of his / her own store or the advertiser's store without collecting information.
(2-e) Due to the above-described configuration, operation, and effect, an advertiser who has never been involved in marketing can easily collect marketing information. In addition, this index includes the pattern B of the current position information of the owner of the mobile phone, and uses fresh information called current position information, so the advertisement is registered in the server based on this information. Can be delivered from the server. In that case, it will be "I'm close, so why not go?" However, such fresh information will change over time, and if analyzed, it will be scattered even if the target (for example, a customer near the advertiser's store) is narrowed down. . Since the index analyzed in the present invention is the index in which the patterns A and B are analyzed from the viewpoint of customer attributes, the advertisement distribution destination “what pattern customer should be targeted” Can be analyzed and provided to the advertiser terminal device. Therefore, based on the location of customers who are likely to be interested, or “adjacent customers who do not need to be attracted from the beginning,” immediate and targeted action, specifically advertising. It becomes possible.

  Note that the attribute pattern A in (2-c) above is a combination of one or more attributes such as (male, 20s, clerical worker, ramen lover), (female, 40s, unemployed, pan lover). A pattern. The current position information pattern B refers to area patterns such as Kawaharamachi, Gion, and Kyoto Station. The attribute pattern and current position information pattern pairs (male, twenties, clerical workers, ramen lovers, etc.) , Kawaharamachi). Each element refers to each element such as male or female, 20's, 30's or 40's, office worker or manual worker, ramen lover or pan lover. The marketing information generating means uses the frequency of data related to these patterns among the attributes of the owner of the mobile phone collected by the advertisement searcher attribute collecting means and the information on the current position as an index. Analyzing the frequency of multiple evaluation items. For example, the frequency of data related to the attribute pattern of (male, twenties, clerical staff, ramen lover, Kawaharamachi) or the frequency of data related to Kawaharamachi is analyzed.

(3) The present invention
A marketing proposal for proposing an analysis of any of the evaluation items of the marketing information according to a request from the terminal device for advertisers as customer attributes or distribution area information to be distributed by the advertiser It further includes marketing proposal means for transmitting to the advertiser terminal device as information.

  According to the present invention, an analysis of any of the evaluation items in the marketing information is directly proposed as an attribute or distribution area of the customer to be distributed by the advertiser, so that the marketing analysis is not familiar. Advertisers can also be flexibly obtained where to target.

(4) The present invention
A template display means for displaying a template for selecting or inputting an image and text to be displayed on the mobile phone of the advertisement distribution destination;
Target setting means for the advertiser to specify the attribute information of the customers for whom the advertising content is to be delivered,
Means for accepting designation of store location information;
An advertiser terminal device comprising: uploading means for uploading the selected or input image, text, the specified attribute information, and position information to the advertisement distribution server described in (1).

  According to the template display means of the present invention, a simple and flexible advertisement distribution is possible by adopting a predetermined template form for a small limited function of a mobile phone as an advertisement distribution destination. According to the target setting means, the customer base can be narrowed down by specifying the customer attribute information, and the position information can be pasted on the advertisement according to the means for accepting the specification of the store position information. When a customer becomes interested, it can be surely guided to the store. According to the uploading means, it is possible to upload advertising content having such effects.

(5) The present invention
The template display means performs a display for guiding a set of images and text of a plurality of frames.

  The present invention is a specific example of the template display means of (4), wherein the template is configured with a simple configuration of a set of a plurality of frames of images and texts, and simple and flexible advertisement distribution is possible.

(6) The present invention
The advertiser terminal device is a mobile phone with a camera,
The means for displaying the template guides the user to paste the image captured by the camera of the camera-equipped mobile phone.

  Since the advertiser terminal device is a mobile phone with a camera and guides the image taken by the camera to be pasted, it is possible to perform more flexible advertisement distribution than the configurations of (4) and (5). . For example, it is possible to take an image of the purchase situation in the market (outside the store) and upload the advertisement as it is.

(7) The present invention
Position information acquisition means for acquiring current position information;
A search operation means for receiving an instruction to search for advertisement information;
An advertisement search information transmission that transmits the searched history, attribute information of the owner of the mobile phone or the ID code of the owner, and the current position information together with the advertisement information search instruction to the advertisement distribution server. Means,
Search result receiving means for receiving the result of the advertisement information searched by the advertisement distribution server based on the information transmitted by the advertisement search information transmitting means;
Display the result of the searched advertisement information and the location information of the store corresponding to the advertisement information, and display to guide to the store based on the current location information obtained by the location information acquisition means It is a mobile telephone provided with the guidance display means to perform.

  In order for a mobile phone owner, who is a customer, to reach the store, marketing is based on the fact that the threshold is not high and the emotional and procedural steps are taken to the store by not being pushed. desirable. For example, if you suddenly send an e-mail message saying “Buy!”, You will not be able to reach a high threshold emotionally, and if the advertisement does not show a map of the surrounding area, The threshold is high and it is difficult to reach.

  The present invention includes guidance display means for performing a display for guiding to a store, and the owner can provide useful information. Since such a value-added function is in the background, it is easy to enter active operations such as search and advertisement browsing as content useful for the owner. And it is easy to guide to the store by this guidance means. As described above, according to the present invention, the threshold for reaching the store is low and the steps are taken. In addition, since such an active operation is used, the advertising effect can be enhanced, and according to the advertisement search information transmitting means of the present invention, the advertisement distribution server of the partner device is the information of the owner of the mobile phone It is possible to collect information for marketing analysis.

(8) The present invention
Display means for guiding to register an evaluation corresponding to the advertisement information;
Means for transmitting the current position information, the evaluation, to the advertisement distribution server together with the attribute information of the owner of the mobile phone or the ID code of the owner;
Received from the advertisement distribution server is the name of the store closest to the current location of the mobile phone holder and the discount coupon information of the store, and further includes discount coupon display means for displaying them.

  According to the present invention, store evaluations can be collected at a discount coupon. In addition, since the information on the current position is transmitted to the advertisement distribution server, the owner of the mobile phone does not have to input the store name. In addition, along with this evaluation, information and position information associated with the attribute information of the owner of the mobile phone who has made this evaluation will be transmitted. You can get data for.

(9) The present invention
The advertisement searcher attribute collection means extracts the advertisement search history related to the advertiser's store,
The marketing information generation means extracts a combination having the highest or lowest index as marketing information.

  The present invention is a specific example of claim 2, wherein the advertisement searcher attribute collection means extracts the advertisement search history related to the advertiser's store, and extracts marketing information related to the advertiser's store it can. The marketing information generation means extracts a combination having the highest or lowest index as marketing information. By extracting the one with the highest index, it is possible to determine to which customer class the store is accepted, and it is possible to introduce products that match this. Also, by extracting the lowest combination, the store can know the undiscovered customer base that has not been accepted, and can encourage the development of new products.

(10) The present invention
The advertisement searcher attribute collection means extracts the advertisement search history related to the business type of the advertiser's store,
The marketing information generation means extracts a combination having the highest or lowest index as marketing information.

  The present invention is a specific example of claim 2, wherein the advertisement searcher attribute collection means extracts the advertisement search history related to the business type of the advertiser's store, and marketing information related to the advertiser's store Can be extracted. The marketing information generation means extracts a combination having the highest or lowest index as marketing information. By extracting the one with the highest index, it is possible to determine to which customer class the type of business of the store is accepted, and it is possible to introduce products that match this. In addition, by extracting the lowest combination, the industry can find unaccepted customer segments that are not accepted, understand the demand of the so-called crevice industry, and stimulate new product development.

(11) The present invention
(6) The advertiser terminal device according to (6), further including means for receiving marketing proposal information from the advertisement distribution server according to (2).

  The present invention is not a mere combination of these (2) and (6), but also has contradictory functions, and has an advantageous effect. In other words, the advertisement distribution server has a large amount of information collection capability but does not have the mobility of being portable. On the other hand, the advertiser terminal device is a mobile phone with a camera, and the camera can be used to register and distribute advertisements outdoors, while such a large amount of information collecting ability cannot be desired. .

  The present invention is an apparatus capable of delivering an advertisement having both the startability of a mobile phone and the information collection capability of the server by obtaining information from the advertisement delivery server. According to the present invention, in response to the analysis of the position information obtained by the advertisement distribution server, it is possible to perform flexible advertisement distribution by imaging the camera and using the template display means. For example, an advertisement can be registered and distributed immediately in the market (outside the store) based on the purchase information, customer attributes, and marketing information based on current location information.

(12) The present invention
(1), an advertisement distribution server having the configuration described in (2), or a pair of advertisement distribution servers each having the configuration;
A mobile phone according to (7) possessed by a holder of the mobile phone according to (2);
The advertiser terminal device according to (6), which is an advertising terminal device according to (1) and (2), comprising means for receiving marketing information from an advertisement distribution server;
With
The customer target information described in (1) is an advertisement distribution system based on information generated by a target setting unit described in (6) and a unit that receives designation of store location information.

  According to the present invention, since the mobile phone has the configuration (7), the owner's store uses an active means of search and the procedural steps by the guidance display means. Can be guided to. The member's attributes and actions are sent to the advertisement distribution server by the advertisement search information transmission means one by one, and this advertisement distribution server has the configuration (2). Based on the above, marketing information can be generated, and the marketing information transmitting means can transmit it to the advertiser terminal device.

  Since the advertiser terminal device having the configuration (6) is a mobile phone, marketing information based on this large amount of member information can be obtained anywhere, and the target setting means can set the target.

  In addition, the advertiser terminal device having the configuration (6) can easily create an advertisement simply by selecting or inputting an image and text by guidance of the template display means, and avoids functional restrictions of the mobile phone. ing. In addition, since the advertiser terminal device with the configuration (6) is a mobile phone with a camera, this image can be captured only by the mobile phone with a camera, and a complete advertisement can be created with a single mobile phone. It becomes. Since such easy advertisement distribution is possible, an advertisement can be uploaded quickly in response to fresh marketing information such as current position information. For example, in the morning, you can go to the market, get marketing information based on this large amount of membership information, and then create a targeted advertisement based on the purchase status of the market. is there.

  The advertisement distribution server has the function of the configuration of (1), and the customer target information is generated by a target setting unit of the mobile phone having the configuration of (6) and a unit that accepts designation of location information of the store It is based on things. Here, (6) quotes the configuration of (4) or (5), and (5) quotes the configuration of (4), so (6) quotes the configuration of (4). Become. Accordingly, in the present invention, since the customer target information is generated by the target setting means described in (6) that cites (4), when the owner of the mobile phone searches, the first and second advertisement transmissions are performed. In any case, as described above, the advertisement can be distributed only to the owner who is targeted by the advertiser. In addition to this, even the owner of this mobile phone can obtain the one that meets the needs based on the marketing information as described above.

  In addition, since the marketing information is generated based on the location information of the mobile phone holder and can be distributed flexibly as described above, the mobile phone holder obtains useful information at the just timing. be able to. The information obtained by the owner of the mobile phone at the time of search includes information based on the information generated by the means for accepting the designation of the store location information. Then, since the owner of the mobile phone can not only obtain store information in a timely manner but also obtain information that can easily reach the store, the usefulness of the search operation means of the mobile phone having the configuration of (7) is increasing. Increasingly, it can be expected that the owner will make more use of the active means of searching. Therefore, according to this system, it can be guided to the advertiser's store more smoothly, and it can be expected that the effect of attracting customers is improved.

  According to the mobile phone of the present invention, the owner of the mobile phone can be smoothly and procedurally and emotionally guided to the advertiser's store, and information for marketing can be collected. According to the advertisement distribution apparatus of the present invention, necessary and simple marketing information can be obtained, and advertisement information can be distributed flexibly and easily based on this. According to the advertisement distribution server of the present invention, necessary and simple marketing information can be provided to the advertiser. Further, when a customer searches for a store, the advertising information can be transmitted only to the target customer defined by the advertiser. Furthermore, according to the advertisement distribution system, it can be more smoothly guided to the advertiser's store, and it can be expected that the effect of attracting customers can be improved.

<Outline of advertisement distribution system of this embodiment>
The outline of the configuration of the advertisement distribution system according to this embodiment will be described with reference to FIG. FIG. 1 illustrates this configuration from the functional aspect. In FIG. 1, the solid squares shown in the respective devices represent the functions of the devices constituting this system, and the ellipses indicate the results obtained by the person who owns the devices. A broken arrow in FIG. 1 represents transmission of main data among the transmission / reception units 101 and 102.

  As shown in FIG. 1, the advertisement distribution system of the present embodiment connects a member who is a tourist or the like and an advertiser who is a store owner. The member's mobile phone 1, the advertisement distribution server 2, and the store owner's The mobile phone 3 includes three types of devices. At least the member's mobile phone 1 is a mobile phone with a GPS function so that position information can be acquired.

  In addition, a member here means the person from whom the advertisement delivery server 2 has acquired member attribute information, for example, sex, age, etc. by a certain method. This attribute information may be obtained by registration from the website of the mobile phone, or by registration at the time of subscription of the mobile phone, or manually input to the advertisement distribution server 2 after registration by mail or the like. It may be due to. In the following, description will be given by taking as an example a case of registration from a mobile phone website.

  The member's mobile phone 1 in FIG. 1 has a member registration 11 for a tourist to subscribe to the service of the advertisement distribution system of the present embodiment, in addition to the calling function, and when a tourist becomes a member of this service. It has functions such as a search & guidance function 12 that searches for a store and leads to the store. The member thereby obtains a result of arrival 124 at the store.

  The member's mobile phone 1 includes a vote & coupon acquisition function 13. Further, when the member browses the store advertisement 122, a coupon for the store can be obtained. Further, the member can make a vote 131 by using the mobile phone 1 and can decide the evaluation of the store. The discount coupon acquisition 133 may be used in return for the vote 131 (as shown in FIG. 1). The member's mobile phone 1 performs the data transmission 141 to 144 one by one when the member instructs these operations 11 to 13, and the advertisement distribution server 2 uses these received data as basic data for market information. Accumulate as.

  The advertisement distribution server 2 in FIG. 1 has a function for connecting the member's mobile phone 1 and the store owner's mobile phone 3 and a database 21 as shown in the center of FIG. 1 (hereinafter, “database” is appropriately referred to as “DB”). For short). The database 21 stores the above-mentioned member operation registration information and the like. The advertisement distribution server 2 generates data for the market analysis 6, generates information about a recommendation 48 indicating which attribute member should be targeted in the store owner's mobile phone 3, and transmits these information 243. .

  The store owner's mobile phone 3 can request the advertisement distribution server 2 for a recommendation 48 that recommends customer attribute information that the advertiser should target, and receives the recommendation 48 in response to this request. Further, the store owner's mobile phone 3 can execute the advertisement registration function 30 by downloading the advertisement creation support program 300 244 from the advertisement distribution server 2. Further, the advertiser can give an instruction to upload the created advertisement 34, and sends an advertisement 352 to the advertisement distribution server 2.

  The advertisement created by the store owner's mobile phone 3 is stored in the advertisement DB 23 of the advertisement distribution server 2 as shown in FIG. The advertisement distribution server 2 searches the advertisement DB 23 for a corresponding item when the member performs a store search 121 and distributes it.

<Features of the advertisement distribution system of this embodiment>
Next, using FIG. 2, three main features of the advertisement distribution system of this embodiment will be described. FIG. 2 is a diagram showing the main features of the advertisement distribution system of this embodiment. In addition, the arrow of FIG. 2 has shown the flow until it obtains the characteristic shown in FIG.

  As shown in FIG. 2A, one of the features of this system is that it provides the store owner with a simple and direct market strategy. Information accumulation 45 is performed in the advertisement distribution server 2 by various member actions 44, that is, actions using the member registration 11, search & guidance function 12, and voting & coupon acquisition function 13 shown in FIG. 1. The advertisement distribution server 2 in FIG. 1 updates the data in the member DB 41, the search history DB 42, and the position information DB 43 based on this information accumulation 45. As shown in FIG. 1, these databases 41 to 43 are associated with each other and can be referred to and searched for each other. And the advertisement delivery server 2 performs the market analysis 6 regularly based on the accumulated data. In the market analysis 6, a plurality of evaluation items are defined, and each evaluation item is analyzed using the sex, age, preference classification registered in the member DB 41, and position information in the position information DB 43 as indexes. (Note that this market analysis 6 will be described later in the description of FIG. 6). By this analysis, it is possible to know, with quantitative values, what attribute consumers are interested in the advertiser's store and the industry of this store. For example, the attribute of the member who searched the store of the advertiser and the store of the same industry as the store can be counted as a numerical value. Thereby, the mode value can be calculated | required among the patterns (member's attribute, position information) of the member who searched the store. The mode value is a marketing evaluation of which pattern member is most interested in the advertiser or the industry.

  Further, in the recommendation 48 of FIG. 2, from the result obtained from the market analysis 6, “which member should belong to which index should be targeted” using the above-described sex, age, preference classification, and location information as an index. Shown in For example, “A woman who is between the ages of 30 and 35, who has a hobby of eating, and whose current location is near Shijogawaramachi in Kyoto.” Can be shown. In this way, the advertisement distribution server 2 can provide a straightforward and direct market strategy to an advertiser who is a store owner who has been unrelated to the term market strategy. Moreover, since the advertisement distribution server 2 grasps the flow line that is a person's movement using the position information by GPS, the advertiser can narrow down the target of advertisement distribution in real time and flexibly.

  As shown in FIG. 2B, the second feature of the present system is that it enables flexible advertisement distribution by a mobile device. In order to cope with the flexible advertisement distribution as shown in FIG. 2A, a system that avoids functional restrictions while utilizing the mobility of the mobile device is necessary.

  The advertisement registration function 30 of the store owner's mobile phone 3 shown in FIG. 1 has this feature. The advertisement creation 31 of the advertisement registration function 30 guides the user to create an advertisement with a simple four-frame image and its comment, as shown in FIG. The store owner's mobile phone 3 has a camera, and a meal menu and the like can be captured on the spot with one mobile phone 3. In this way, the advertisement creation 31 is a guidance function that takes advantage of the store owner's mobile phone 3 while avoiding functional limitations.

  Further, the target setting 32 of the advertisement registration function 30 can narrow down target members. (Hereinafter, “target” refers to the attribute of the member to whom the advertisement is distributed as determined by the advertiser. For example, this attribute includes age, gender, occupation, preference, single / married, etc. Can be.) Further, the store owner's mobile phone 3 can paste the GPS information of the advertiser's store into the advertisement created by the advertisement creation 31 (reference numeral 33). In addition, based on the recommendation 48 demonstrated in FIG. 2 (A), the member who becomes a target can also be narrowed down immediately, In this case, a target is automatically affixed.

  By the store owner's advertisement registration function 30 described above, the advertiser creates an advertisement for the lunch menu, for example, in the morning at the store or at the market, and creates an advertisement for the lunch menu. Can be uploaded 34. And since the member who performed the store search 121 with the member's mobile phone 1 does not get lost by the GPS guidance 123, the member can surely obtain the result of 36 in time for lunch.

  As described above, according to the advertisement distribution system of the present embodiment, a series of flows in which (a) the advertisement creation 31, (b) the target setting 32 based on the market analysis 6, (c) the member is surely brought to the store. Can be achieved smoothly in just a few hours.

  As shown in FIG. 2C, the third feature of the present system is targeted advertisement search and display. In order for the target setting 32 shown in FIG. 2B to be effective, it is necessary to narrow down the members to whom the advertisement information is distributed to the target. In this system, the target is further narrowed down when the member performs the store search 121. According to this narrowing down, even if one member searches, information on all stores that hit the member's search key is not delivered, but only the information having the attribute set by the advertiser in the target setting 32 is sent to the advertising information. Will arrive.

First, as a premise of the store search 121 in FIG. 2C, in the advertisement distribution server 2, the advertisement DB 23 is associated with a database in which the target setting 32 is accumulated (see below, the customer segment target DB 295 in FIG. 4). . The advertisement distribution server 2 extracts the search result instructed by the member from the advertisement DB 23 (this extraction result is hereinafter referred to as “query”).
Next, the query is narrowed down by the filter 52 so that the advertisement reaches only the member for whom the shop owner has set the target setting 32 from the extracted database queries. At that time, the member attribute reference 53 is performed.

  In the filter 52, a search instructed by a member may be performed after extracting a database in which the store owner's target setting 32 matches the member's attribute from the advertisement DB 23 in advance.

  As described above, according to the advertisement distribution system of the present embodiment, as shown in FIG. 2, the function limitation is taken into consideration while taking advantage of the advantages of the mobile phone, and it is flexible and the target of the member. It is possible to deliver advertisements with a narrow focus.

  Next, each apparatus which comprises the advertisement delivery system of this embodiment is demonstrated using FIGS. These drawings show the configurations of the member's mobile phone 1, the advertisement distribution server 2, and the store owner's mobile phone 3, respectively.

  The member's mobile phone 1 will be described with reference to FIG. The member's mobile phone 1 includes an external configuration 1A and an internal configuration 1B therein. The external configuration 1A includes an operation unit 151, a display unit 152, a camera 153, and an antenna 154. The internal configuration 1B includes a CPU 161, an image processing unit 162, a transmission / reception unit 163, a GPS reception unit 164, and a memory 19. Each will be described below.

  The operation unit 151 included in the external configuration 1A in FIG. 3 includes a plurality of operators and receives input of numbers and characters. The display unit 152 can display characters and images. The camera 153 includes an image sensor, and stores an image captured by the image sensor as digital data. The antenna 154 transmits and receives voice, text, and image data to and from the advertisement distribution server 2.

  In response to an instruction from the operation unit 151, the CPU 161 included in the internal configuration 1B in FIG. Further, the program in the memory 19 is operated to process the data in the memory 19.

The image processing unit 162 in FIG. 3 generates a signal to be output to the display unit 152 in accordance with an instruction from the CPU 161. For example, a signal for displaying image data and character data is generated.
The transmission / reception unit 163 has a function of transmitting / receiving data generated by the CPU 161 to / from the advertisement distribution server 2. The GPS receiving unit 164 receives the GPS information acquired from the antenna 154 and outputs the latitude and longitude to the CPU 161.

  The memory 19 in FIG. 3 stores various data and programs. Note that the memory 19 is not necessarily limited to one in terms of mounting, and programs and data stored in the memory 19 may be stored as a ROM if possible. The functions of programs and data stored in the memory 19 will be described later.

  Next, the configuration of the advertisement distribution server 2 will be described with reference to FIG. The advertisement distribution server 2 has a general server configuration, and includes an external configuration 2A and an internal configuration 2B therein. The external appearance configuration 2A includes a keyboard 251, a display 252, and a server housing (not shown). The internal configuration 2B includes a CPU 261, an image processing unit 262, a transmission / reception unit 263, a memory 264, and a storage device 29 inside the casing. Each will be described below.

  The keyboard 251 of the external configuration 2A is a general-purpose computer keyboard, and includes a plurality of operators that can input characters and symbols. The display 252 is a liquid crystal display, for example, and displays characters and images on a screen.

  The CPU 261 of the internal configuration 2B receives the instructions from the keyboard 251 and mouse (not shown) and controls the advertisement distribution server 2 as well as reads the program in the storage device 29 into the memory 264 and performs various calculations. Process data.

  The image processing unit 262 is configured by, for example, a general-purpose video card. The image processing unit 262 generates a signal to be output to the display unit 252 in accordance with an instruction from the CPU 261. For example, a signal for displaying image data and character data is generated.

  The transmission / reception unit 263 includes a router or the like, and transmits / receives data from a relay station of the cellular phone 1, 3 (not shown).

  The memory 264 includes a ROM and a RAM. A program and data stored in the storage device 29 are read into the RAM. The storage device 29 includes various programs and databases.

  The store owner's mobile phone 3 will be described with reference to FIG. The store owner's mobile phone 3 has an external configuration 3A and an internal configuration 3B, and has the same functions as the mobile phone 1 of the member. In the description, the same reference numerals as those of the member's mobile phone 1 are attached and the above description is applied mutatis mutandis. The store owner's mobile phone 3 includes a program (64, 480, 50) and store data 391 specific to the store owner's mobile phone 3 in the internal memory of the internal configuration 3B. This program will be described later.

  Note that the store owner's mobile phone 3 includes a phone that is normally used by a member who is a tourist and is not necessarily required as the store owner's mobile phone 3. It is included in 3.

<Description of Program and Database of Advertisement Distribution System of Present Embodiment>
Next, the programs stored in the memories 19 and 39 in FIGS. 3 and 5 and the storage device 29 in FIG. 4 will be described with reference to FIG. In addition, the programs and databases in FIGS. 3 to 5 collectively indicate the highly related items in broken lines.

First, the member data 111, the member registration program 110, and the member DB 41 in FIG. 3 will be described. The member registration program 110 executes the function of the member registration 11 in FIG. 1 and is downloaded from the advertisement distribution server 2 as a web program. The member possesses the mobile phone 1 and uses this to register information as shown in the member DB 41 in FIG. 1, for example, age, sex, occupation, member preference, single / married, etc., and an advertisement distribution server 2, the data transmission 141 is performed. The member's mobile phone 1 is also recorded in the memory 19 as member data 111. Further, since the member data 111 includes the ID code of the member, it is sufficient to transmit this ID code when simply identifying the member. The member DB 41 stores the data transmitted in the member registration 11 as a database. This member DB 41 is used as a member attribute when performing market analysis as described above.
Note that the memory 19 may hold only this ID code instead of the entire member data 111.

  Next, the advertisement data 191, the search instruction program 120 of FIGS. 3 and 5, the advertisement DB 23 of FIG. 4, and the customer target DB 295 will be described.

In the advertisement DB 23, advertisement data (excluding map images and target information) transmitted 352 to the server by the upload 34 in FIG. 1 is accumulated as a database in the advertisement distribution server 2. During the store search 121, a part of the advertisement DB 23 is transmitted 242 as a search result.
The search instruction program 120 is a web program downloaded from the advertisement distribution server 2, and the store search 121 instructs a store search.

  The advertisement data 191 in the member's mobile phone 1 is a part of the advertisement DB 23 downloaded as a search result when the store search 121 in FIG. 1 is used. The customer target DB 295 stores the data of the target setting 32 as a database among the advertisement data uploaded as described above. In the customer target DB 295, data representing attributes of members of distribution destinations targeted by the advertiser when creating the advertisement is stored. The customer target DB 295 is associated with the advertisement DB 23.

  Next, the map DB 22 of FIG. 4, the GPS guidance program 125 of FIG. 3, and the map data 192 will be described. The map DB 22 is a database representing map figures and data at various locations. The map DB 22 is used to show a map of a store by the advertisement browsing 122 or the GPS guidance 123 of FIG. The map DB 22 stores map information to be displayed based on the GPS information created by the advertiser using the GPS information pasting 33. When the GPS guidance 123 of FIG. 1 is instructed, the GPS guidance program 125 is activated. The GPS guidance program 125 instructs the GPS receiving unit 164 of FIG. 3 to acquire the current position, and the advertisement distribution server 2 transmits a map 241 around the target value from the map DB 22. The data to which this transmission 241 is made is map data 192. In addition, the GPS guidance program 125 acquires the GPS data of the store serving as the target position from the advertisement data 191 searched by the store search 121, and instructs the image processing unit 162 to display the target position. Further, the GPS guidance program 125 searches the map data 192 for a route from the current location to the target position. The route search may be performed by the GPS guidance program 125 instructing a program (not shown) in the server so that the advertisement distribution server 2 performs the route search.

  Next, the voting & coupon acquisition program 130 in FIG. 3 and the voting & coupon acquisition function 13 in FIG. 1 will be described in more detail. The vote & coupon acquisition program 130 is downloaded as a web program from the advertisement distribution server 2 and operates the vote & coupon acquisition function 13. According to the guidance of this program, the evaluation of the store is selected. For example, the service, the taste of the dish, and the atmosphere are guided to select an evaluation of “very good, good, not good”. Next, in the GPS information acquisition 132 in FIG. 1, when the member selects this evaluation and registers the result in this program, the member's mobile phone 1 is forced to acquire GPS information by the GPS receiver 164. Instruct. As a result, the registered GPS information is displayed on the display unit 152. Thereafter, if the voting data is transmitted 144, the member obtains the result of coupon acquisition 133.

  Next, the information transmission program 194 in FIG. 3 and the DB storage program 40 in FIG. 4 will be described. The information transmission program 194 is incorporated in the cellular phone 1 of the member, or is automatically downloaded when a web program related to this system is started. As illustrated in FIG. 1, the information transmission program 194 sequentially performs transmission 142 indicating that the member has executed the store search 121 and that the advertisement has been viewed 122.

  Further, as shown in FIG. 1, transmission 144 indicating that the position information has been acquired by the GPS guidance 123 and that the GPS information acquisition 132 has been performed by the voting & coupon acquisition function 13 is performed step by step. With these operations, the information transmission program 194 transmits the search history through the member store search 121, and transmits the position information through the GPS guidance 123 and the GPS information acquisition 132. Further, the information transmission program 194 transmits member ID codes 142 and 143 in association with the behavior of these members.

  The information transmission program 194 has been described separately from the search program 50 and the like for the sake of explanation, but may be configured as a part of steps of the search instruction program 120 and the voting & coupon acquisition program 130, or as a subprogram. Also good. Further, since the search instruction program 120 transmits the member ID code at the time of the search instruction, this operation can be substituted. The voting & coupon acquisition program 130 can be substituted as well.

  The DB storage program 40 in FIG. 4 organizes and stores the member actions transmitted by the information transmission program 194 in the database 21. As shown in FIG. 1, the databases in the database 21 are associated with each other.

  For example, when the member performs the guidance 123 by GPS after the store search 121, the data of the search history DB 42 and the position information DB 43 can be referred to each other. Further, since the member ID is transmitted together with these operations, these data are associated so that the search history DB 42, the position information DB 43, and the member DB 41 can refer to each other.

  Further, the position information DB 43 and the member DB 41 are connected with the GPS information acquisition 132 of FIG. In addition, since voting 131 results in arrival 124 at the store, the information is stored as the search history DB 42 and the other location information DB 43 and member DB 41 can be referred to each other. .

  The store data 391 in FIG. 5 and the store DB 294 in FIG. 4 will be described. These are used when displaying a store name or the like on the store owner's mobile phone 3 when performing data communication between the advertisement distribution server 2 and the store owner's mobile phone 3. The store data 391 stores a store name, store attributes (for example, store business type, scale, etc.), and store ID. The store DB 294 is a database of store data 391. In data transmission / reception, this store ID is used to identify the store. The store ID is also used when, for example, instructing the market analysis 6 to the advertisement distribution server 2 described in FIG. 2A or identifying the target of the store owner's mobile phone 3 from the customer target DB 295. Use.

The market analysis program 60, the market information display program 64, the recommendation program 480, and the recommendation display program 481 shown in FIG. 5 perform the operation shown in FIG. Although details will be described later with reference to FIG. 6, the market information display program 64 instructs the advertisement distribution server 2 to execute the market analysis program 60. The market analysis program 60 analyzes the data in the database 21, performs market analysis 6, and transmits it to the store owner's mobile phone 3. The market information display program 64 of the store owner's mobile phone 3 displays the result of the market analysis 6. The recommendation display program 481 instructs the advertisement distribution server 2 to execute the recommendation program 480. The recommendation program 480 transmits one of the evaluation items of the market analysis 6 (see the evaluation item 61 of FIG. 6) as the recommendation 48 to the mobile phone 3 of the store owner. The recommendation display program 481 displays the result of the recommendation 48.
The advertisement creation support program 300 in FIGS. 4 and 5 is a web program downloaded from the advertisement distribution server 2 and performs an operation for embodying the features of FIG. 2B described above. Details will be described later with reference to FIG.
The search program 50 in FIG. 4 performs an operation for embodying the above-described features of FIG. 2C under the instruction of the search instruction program 120 of the member mobile phone 1 described above. Details will be described later with reference to FIG.

<Explanation of market analysis and recommendation methods>
Next, the embodiment of the market analysis 6 shown in FIG. 1 right and FIG. 2A will be described in more detail with reference to FIG. FIG. 6 is a diagram showing this embodiment. As shown in FIG. 6, as the evaluation item 61, the characteristics 611 of the same industry as the advertiser's store, the advertiser's store strength 612, the advertiser's store weakness 613, the other store's strength 614, the other store's strength Assess weakness 615. Each of these evaluations is an evaluation index as shown on the right side of FIG. 6, that is, the frequency of a set of customer attributes 630 (including age 631, gender 632, occupation 633, member preference 634, single / married 635), and current position 636. Evaluate with. For example, the frequency of “store 20s, women, clerical workers, hobbies walking in town, single, current location in Gion” is used as an index.

  The characteristic 611 of the same type of business as the advertiser's store in FIG. 6 is an evaluation of the above-mentioned evaluation criteria as to what attribute members searched for the store of the same type as the store of the advertiser. The mode value of the (member attribute 630, position information) pattern is calculated from the multidimensional space formed by these indices. However, as described above, the member attribute 630 is not a one-dimensional index but a multidimensional index including the age 631 and the like. For example, the result of the characteristic 611 of the same type of business as the advertiser's store of the evaluation item 61 is output as “20s, women, clerical workers, hobbies walking around town, single, current position in Gion”. Similarly, the following evaluations (612 to 615) are multidimensional indices.

  Here, the industries that can be used in the system of the present embodiment are mainly businesses that have stores, such as restaurants, restaurants, coffee shops, izakayas, souvenir shops, general stores, supermarkets, specialty stores, etc. .

  The calculation method of the characteristic 611 of the same type of business as the advertiser's store in FIG. 6 is as follows. First, data extraction 431 of the same industry is performed from the position information DB 43. The data extraction 431 of the same industry extracts the search record of the member who searched for either the advertiser or the store of the same industry. The search history DB 42 is associated with the member DB 41 and the position information DB 43 as described above. Of course, the same applies to data extraction 431 of the same industry extracted from the search history DB 42. Therefore, a database reference 62 related to the result of data extraction 431 of the same industry is performed. Then, for the item of the member attribute 630 included in the member DB 41 and the GPS information included in the search history DB 42, the evaluation index is summed 63 to obtain the mode value of the pattern of (member attribute 630, position information).

  The advertiser's store strength 612 is an evaluation of the above-mentioned evaluation criteria regarding what kind of member (member attribute 630, location information) the advertiser's store was searched for, and (member attribute 630, The mode value of the position information) pattern is calculated from these multidimensional spaces. By evaluating this, it is possible to know the attributes of the customer base who often visits the advertiser's store. The calculation method of the advertiser's store strength 612 is basically the same as the data extraction 431 of the same industry, but the advertiser's data extraction 432 is performed and associated with this (member attribute 630, location information). The difference is that the mode value is calculated.

  Advertiser store weakness 613 is the same evaluation item as advertiser store strength 612, but the minimum value of the pattern frequency of (member attribute 630, location information) is calculated from these multidimensional spaces. The point to do is different. By evaluating this, it is possible to know the attributes of the customer segment who does not often visit the advertiser's store. The advertiser store weakness 613 is calculated based on the extraction result obtained by performing the advertiser data extraction 432 in the same manner as the advertiser store strength 612.

  The strengths 614 of other stores and the weaknesses 615 of other stores are calculated in the same manner as the evaluation items 613 and 614, but are calculated based on the extraction results obtained by performing data extraction 433 of other advertisers.

  A recommendation 48 (see FIGS. 1 and 2A) subsequent to the market analysis 6 shown in FIG. 6 is operated by the recommendation program 480 and the recommendation display program 481 in FIG. The recommendation program 480 recommends (recommends) any one of the evaluation items 61 (member attribute 630, location information) as a target for placing an advertisement in the target setting 32 of FIG. For example, the results for the advertiser's store strength 612 are recommended as this target. As shown in FIG. 1, the result of the recommendation program 480 is transmitted to the store owner's mobile phone 3 by transmission 243, and the recommendation 48 is operated by the recommendation display program 481. In the target setting 32, the display result of the recommendation 48 can be used as a target as it is.

  In the above description of the market analysis 6, the (member attribute 630, location information) pattern is selected. However, the mode value or frequency of each evaluation index may be selected to obtain the analysis result. .

<Description of operation flow for creating advertisement>
Next, the operation flow of the advertisement creation 31 that realizes the feature 2 shown in FIG. 2B will be described with reference to FIG. FIG. 7 is a diagram illustrating a screen flow of the advertisement creation 31 included in the advertisement registration function 30. The advertisement registration function 30 functions by operating the advertisement creation support program 300 in FIG. Further, the advertisement creation support program 300 is downloaded from the advertisement distribution server 2 as a web program as shown in FIG.

ST1 in FIG. 7 displays a menu 551 on the display unit 152 on the mobile phone 3 of the store owner, and accepts selection of this menu by the operation unit 151 in FIG. Here, when the advertiser selects “create advertisement”, the advertisement creation support program 300 starts.
In ST2, it is guided to input the title of the advertisement. As shown on the screen 552, the display unit 152 displays “Please determine the title”. In addition, character input is accepted from the operation unit 151 in the title field. For example, “Autumn taste big sale” can be entered.
In ST3, it is guided to input the store name 554, and this input is accepted. As shown in the image 553, the advertiser can input, for example, “Taste Restaurant xx” through the operation unit 151.

  In ST4 in FIG. 7, the image 571 is selected and guided to be pasted. For example, as shown in a screen 561, an image 571 can be pasted and an image selection is accepted. As this image 571, an image captured by the camera 153 is used. The image 571 may be data input to the memory 19 of the store owner's mobile phone 3 by connecting to an external device (not shown). In ST4, an input of a comment as shown in the lower column of the screen 561 is received accompanying the image 571. As shown in an image 561, the advertiser can input, for example, “xxx is a restaurant where you can eat everyday Kyoto dishes” by using the operation unit 151.

  In ST5 to ST7 in FIG. 7, as shown in images 562 to 564, as in ST4, images 572 to 574 can be selected, and accompanying these, comments as shown in the lower column of images 562 to 564 are provided. Accepts input.

  Through the operations in ST5 to ST7 described above, an advertisement composed of a set of four frames of images and comments can be created. Thereby, it is possible to consider the restrictions on the function of the mobile phone, and the function of the camera 153 of the mobile phone can be used to distribute the advertisement flexibly and easily.

  The advertisement creation shown in FIG. 7 can be modified. FIG. 7 shows a screen flow when an advertisement is created from the beginning. Once an advertisement is created, the advertisement creation support program 300 changes the screen display in the order of ST2 to ST7. Accept changes to some images and comments. For example, when displaying the daily lunch menu, it is possible to make a modification such that only page 2 can be changed every day.

  Moreover, in the advertisement browsing 122 of the member's mobile phone 1 in FIG. 1, the screens 553 and 571 to 574 shown in ST3 to ST7 are displayed in order.

<Search program flow>
The flow of the search program 50 for realizing the feature 3 shown in FIG. 2C will be described with reference to FIGS. FIG. 8 shows the portion related to the search and the portion related to the search program 50 in the advertisement distribution system of the present embodiment shown in FIG. A flow 50 a in FIG. 8 and a flow 50 b in FIG. 9 represent the flow of the search program 50. Both flows are performed in parallel, and the order of the operation may be any first (for ease of illustration, they are divided into a and b). When an instruction for the store search 121 is made from the member's mobile phone 1 by the search instruction program 120, the fact is transmitted / received 101 to the advertisement distribution server 2, and the advertisement distribution server 2 moves the search program 50 to the flow 50 a, b. Let's run along.
The flow 50a will be described with reference to FIG. In the flow 50a, the advertisement DB 23 is searched based on the search key instructed by the flow member, but only those that match the target set in the advertiser's target setting 32 are distributed, and the search is further narrowed down.

  In ST11, an advertisement information query is extracted in accordance with a member search instruction. This query is extracted from the advertisement DB 23 distributed from the store owner's mobile phone 3 and stored in the advertisement distribution server 2 based on the member search key.

  In ST12 of FIG. 8, the attribute of the member who performed the store search 121 is further acquired. The instruction of the store search 121 is transmitted to the advertisement distribution server 2 along with the member ID code. In ST12, the member DB 41 is searched using the ID code of the member as a key, and the member attributes including age, sex, etc. are obtained as shown in FIG.

  In ST13 of FIG. 8, the query generated in ST11 is further narrowed down using the member attribute as a key. At that time, the customer target DB 295 linked to the member DB 41 is referred to, and a match with this is extracted. As described above, the customer target DB 295 is a database of the attributes of members to whom the store owner wants to distribute advertisements. Thereafter, the flow 50a ends.

The flow 50b will be described with reference to FIG. This flow 50b transmits recommended information to the member's mobile phone regardless of the search key designated by the member.
ST21 is the same as ST12. In ST21, the attribute of the member who performed the store search 121 is further acquired. The instruction of the store search 121 is transmitted to the advertisement distribution server 2 along with the member ID code. In ST21, the member DB 41 is further searched using the ID code of the member as a key, and the member attributes such as age, sex, etc. are obtained as shown in FIG.

  In ST22, using the member attribute as a key, the customer target DB 295 linked to the member DB is referred to, and a query matching this is extracted. As described above, the customer target DB 295 is a database of the attributes of members to whom the store owner wants to distribute advertisements.

  In ST23, the queries extracted in ST22 are selected at random. Since the items extracted in ST22 have too many items, it is not preferable to display them as recommended information because of the display area of the cellular phone 1 of the member. Therefore, advertisement information is extracted at random. However, even if it is random, if it happens that it is not displayed at all, it will be dissatisfied as a store owner. In view of this, priority is given to the display that has not been displayed as an advertisement until now. Thereafter, the flow b ends.

  By sending / receiving 101 the search results of the search program 50, the member's mobile phone 1 can browse the advertisement 122 of the search results.

  The advertisement browsing flow will be described with reference to FIG. FIG. 10 shows an advertisement browsing flow 122a, and this flow 122a is operated by a program downloaded from the advertisement distribution server 2 in the memory 19 of the member's mobile phone 1 (not shown) in terms of implementation.

  In ST31, a list of search results extracted by the operated search program 50 is displayed based on the flows 50a and 50b shown in FIGS.

  In ST32, an advertisement selection is accepted from the advertisement displayed in ST31. Here, a display for prompting the selection is performed on the display unit 152 in FIG. 3, and the selection is accepted from the operation unit 151. If there is no selection, the answer is N and wait. If there is a selection, the process proceeds to S33.

  In ST33, the ID code of the selected advertisement and a signal requesting that the advertisement be selected and transmitted from the advertisement DB 23 are sent to the advertisement distribution server 2. A program (not shown) in the advertisement distribution server 2 transmits detailed advertisement information corresponding to the advertisement ID code transmitted from the advertisement DB 23 in ST33 to the member's mobile phone 1.

  In ST34, the detailed information of the advertisement received from the advertisement distribution server 2 is displayed. Thereafter, the flow ends.

<Business model of advertisement distribution system of this embodiment>
Next, a business model of the advertisement distribution system of this embodiment will be described using FIG. FIG. 11 shows a concatenation diagram of this business model, which is shown from the viewpoint of what the member obtains 7, what the advertisement distribution server obtains 8, and what the shopkeeper obtains. The ultimate goal that the store owner should obtain is to increase the number of customers 91. In order to obtain this, it is desirable that the customer can reach the store owner's store without difficulty because the business model of the advertisement distribution system is high. . For that purpose, it is necessary to provide “more active steps 72” that the customer can actively reach, so that the customer actively wants to go, and procedurally, emotionally In particular, it is desirable to “provide step-by-step steps 74” (see “Your company makes money in 90 days!-Grab customers with emotion marketing” p140, Masanori Kanda (Author)). For example, sending unsolicited e-mails is not active and emotionally impossible, and if you don't know the map at all, it becomes procedurally and emotionally impossible.

  Therefore, in the system of the present embodiment, by providing useful information & search 71 with GPS information, it is possible to make the member more interested by using the search instruction program 120 (see FIG. 3). A device to actively mobilize is made (72 in FIG. 11). In addition, since the GPS guidance program 125 (see FIG. 3) of the member's mobile phone 1 with the GPS function has the effect of ensuring that the member reaches the store 73, there are provided stepwise steps 74, By these 72 and 74, it is possible to reach the store owner's store without difficulty, and an increase 91 in customers can be obtained.

  In addition, when useful information & search 71 with GPS information is performed, the information transmission program 194 (see FIG. 3) reports the data of the action to the advertisement distribution server 2 one by one. 2 can obtain a large amount of member (customer) information 81 with information on the current position of the member (see the database 21 in FIG. 1), and based on this, a result of marketing information generation 82 can be obtained. (See the market information display program 64 in FIG. 4).

  The store owner can obtain marketing information from the advertisement distribution server 2 along with information on the current position of the member. This information can be obtained anywhere without being in the store owner's store. In order to respond flexibly to fresh information such as information on the current position of the member, the system creates an advertisement creation support program 300 (see FIG. 5) for registering an advertisement of a camera-equipped mobile phone & template 94. ). Thereby, the shop owner obtains the result of flexible advertisement registration & distribution 93 that does not miss the opportunity. Therefore, for example, it becomes possible to quickly deal with a “customer who is close from the start without calling,” with a targeted target immediately.

  And as shown to 75 of FIG. 11, as a member, it can anticipate that what meets the member's needs based on marketing information can be obtained. Moreover, this can be expected to be obtained at just timing based on the position information of the members. For example, it may be “Let's go because it is close”, and the added value of the store search 121 (see FIG. 1) increases as indicated by 76 in FIG. Then, useful information & search 71 shown in 71 of FIG. 11 becomes more and more useful, and provision of more active steps 72 is realized, which can be expected to lead to an increase 91 in customers.

The figure which showed the outline | summary of the structure of the advertisement delivery system of this embodiment from the functional surface The figure which showed the main features of the advertisement distribution system of this embodiment Configuration diagram of a member's mobile phone of the advertisement distribution system of the present embodiment Configuration diagram of an advertisement distribution server of the advertisement distribution system of the present embodiment Mobile phone of the owner of the advertisement distribution system of this embodiment The figure showing the Example of the market analysis of the advertisement delivery system of this embodiment Screen flow diagram of advertisement creation of advertisement distribution system of this embodiment Flow chart A of the store search program of the advertisement distribution system of this embodiment Flow chart B of store search program of advertisement distribution system of this embodiment Flow chart of advertisement browsing of advertisement distribution system of this embodiment Linkage diagram of business model of advertisement distribution system of this embodiment

Explanation of symbols

1-member mobile phone, 1A-appearance configuration, 1B-internal configuration 101-102 transmission / reception, 11-member registration, 110-member registration program 111-member data 12-search & guidance function, 120-search instruction program, 121 -Store search 122-advertisement browsing, 123-guidance by GPS, 124-arrival at the store 125-GPS guidance program 13-voting & coupon acquisition function, 130-voting & coupon acquisition program 131-voting, 132-GPS information acquisition, 133 -Coupon acquisition 141-144-Transmission 151-Operation part, 152-Display part, 153-Camera, 154-Antenna 161-CPU, 162-Image processing part, 163-Transmission / reception part 164-GPS reception part 19-Memory, 191- Advertising data, 192-Map data 194-Information transmission program 2-Advertisement distribution server, 2A-Appearance configuration, 2B-Internal configuration 21-Database, 22-Map DB, 23-Advertisement DB
241-243-transmission, 244-download 251-keyboard, 252-display, 261-CPU
262-image processing unit, 263-transmission / reception unit, 264-memory 29-storage device,
294-Store DB, 295-Customer Target DB
3-Store owner's mobile phone, 3A-Appearance configuration, 3B-Internal configuration 30-Advertisement registration function, 300-Advertisement creation support program, 31-Advertisement creation 32-Target setting, 33-GPS information pasting, 34-Upload 351- Transmission, 352-Transmission, 36-Lunch in time 391-Store data 40-DB storage program, 41-Member DB, 42-Search history DB
43-Location information DB, 431-Data extraction of the same industry, 432-Advertiser data extraction 433-Other advertiser data extraction 44-Member behavior, 45-Information accumulation, 48-Recommendation 480-Recommendation program, 481 -Recommendation display program 50-Search program 52-Filter, 53-Reference of member attribute, 54-Search result 6-Market analysis, 60-Market analysis program 61-Evaluation item, 611-Advertiser store and characteristics of the same industry 612-Advertiser store strength 613-Advertiser store weakness, 614-Other store strength, 615-Other store weakness 630-Member attribute 631- Age, 632-Gender, 633-Occupation, 634 -Member preferences,
635-Single / Married, 636-Current location, 64-Market information display program

Claims (12)

Constructed by associating customer target information including advertising content including location information of an advertiser's store, customer attribute information to which the advertiser is to distribute the advertising content, and information of a distribution region where the advertising content is distributed Ad database,
From a mobile phone having a position information detection function, the attribute information and current location information of the owner of the mobile phone that operates the mobile phone, the advertisement search history instructed by the mobile phone to search the advertisement database, and the advertisement database Means for receiving advertisement search information including search keywords for searching;
When the advertisement search information is received, the advertisement content corresponding to the search keyword from the advertisement database and the customer target information and the customer attribute information included in the advertisement search information match. First advertisement transmitting means for extracting the advertisement content to the mobile phone;
When the advertisement search information is received, the advertisement content that matches the customer target information and the customer attribute information included in the advertisement search information is extracted from the advertisement database, and the advertisement content is extracted from the mobile phone. A second advertisement transmitting means for transmitting to the telephone;
Guidance means for guiding the route from the current position to the store;
An ad delivery server with These information as a database configured by associating the attributes of the owner of the mobile phone receiving the distribution of the advertisement content, the information on the current position of the owner, and the advertisement search history in which the owner has searched for the advertisement. Information storage means for storing
The advertisement search history related to the advertiser's store or the business type of the advertiser's store is extracted, and the attributes of the mobile phone owner and the current position information corresponding to the extracted advertisement search history are collected. Ad searcher attribute collection means,
The pattern of the attribute of the owner of the mobile phone is pattern A,
As a pattern B, a pattern of information on the current position of the owner of the mobile phone,
Of the attributes of the mobile phone holder and the current position information collected by the advertisement searcher attribute collection means, the frequency of data related to the combination of the pattern A and the pattern B or the data related to the pattern B Using frequency as an indicator,
Marketing information generating means for generating marketing information obtained by analyzing the index for a plurality of evaluation items;
Marketing information transmitting means for transmitting the marketing information to the advertiser terminal device;
An advertisement distribution server comprising:   A marketing proposal for proposing an analysis of any of the evaluation items of the marketing information according to a request from the terminal device for advertisers as customer attributes or distribution area information to be distributed by the advertiser The advertisement distribution server according to claim 2, further comprising a marketing proposal unit that transmits the information to the advertiser terminal device as information. A template display means for displaying a template for selecting or inputting an image and text to be displayed on the mobile phone of the advertisement distribution destination;
Target setting means for the advertiser to specify the attribute information of the customers for whom the advertising content is to be delivered,
Means for accepting designation of store location information;
An advertiser terminal device comprising: an upload unit that uploads the selected or input image, text, and the specified attribute information and position information to the advertisement distribution server according to claim 1.   5. The advertiser terminal device according to claim 4, wherein the template display means performs display for guiding a set of images and text of a plurality of frames to be pasted. The advertiser terminal device is a mobile phone with a camera,
The advertiser terminal device according to any one of claims 4 to 5, wherein the means for displaying the model guides the user to paste the image captured by the camera of the camera-equipped mobile phone. Position information acquisition means for acquiring current position information;
A search operation means for receiving an instruction to search for advertisement information;
An advertisement search information transmission that transmits the searched history, attribute information of the owner of the mobile phone or the ID code of the owner, and the current position information together with the advertisement information search instruction to the advertisement distribution server. Means,
Search result receiving means for receiving the result of the advertisement information searched by the advertisement distribution server based on the information transmitted by the advertisement search information transmitting means;
Display the result of the searched advertisement information and the location information of the store corresponding to the advertisement information, and display to guide to the store based on the current location information obtained by the location information acquisition means A cellular phone comprising guidance display means for performing. Display means for guiding to register an evaluation corresponding to the advertisement information;
Means for transmitting the current position information, the evaluation, to the advertisement distribution server together with the attribute information of the owner of the mobile phone or the ID code of the owner;
A discount coupon display means for receiving from the advertisement distribution server the name of the store closest to the current location of the mobile phone holder and information on the discount coupon of the store and displaying them; Item 8. The mobile phone according to Item 7. The advertisement searcher attribute collection means extracts the advertisement search history related to the advertiser's store,
The advertisement distribution server according to claim 2, wherein the marketing information generation unit extracts a combination having the highest or lowest index as marketing information. The advertisement searcher attribute collection means extracts the advertisement search history related to the business type of the advertiser's store,
The advertisement distribution server according to claim 2, wherein the marketing information generation unit extracts a combination having the highest or lowest index as marketing information.   The advertiser terminal device according to claim 6, further comprising means for receiving marketing proposal information from the advertisement distribution server according to claim 2. An advertisement distribution server having the configuration according to claim 1 or 2, or a pair of advertisement distribution servers each having the configuration;
The mobile phone according to claim 7, possessed by a holder of the mobile phone according to claim 2,
The advertiser terminal device according to claim 6, which is an advertising terminal device according to claim 1, comprising means for receiving marketing information from an advertisement distribution server,
With
The customer target information described in claim 1 is an advertisement distribution system based on information generated by the target setting means according to claim 6 and means for accepting designation of store location information.

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