JP2007048165A - Weblog-linked electronic commerce method and system - Google Patents

Abstract

[PROBLEMS] To provide e-commerce site members with blogs and affiliates, and to link members-only pages (my pages) to enhance the e-commerce site's advertising function, attract customers, and activate the site. Plan.
A web log linked electronic commerce system is constituted by a member database storing a user ID and a password of each member of an electronic commerce site and a web log server storing a web log dedicated to each member.
Further, in the web server, a my page content storage database for storing the web screen dedicated to each member, a means for accessing a weblog server from the web screen dedicated to each member, and the web screen dedicated to the member And a means for distributing the information of the electronic commerce site, constitute a weblog-linked electronic commerce system.
[Selection] Figure 1

Description

  The present invention relates to electronic commerce performed via a communication network such as the Internet, and also relates to a web log and an affiliate performed on these communication networks.

  2. Description of the Related Art In recent years, electronic commerce is widely performed in which a virtual store or a virtual shopping mall is established on a communication network such as the Internet, and goods and services are provided via the network. The scope of transactions in electronic commerce covers all kinds of products such as clothing, food books, electrical appliances, etc. Also, services such as hotel and inn reservations, aircraft and rail tickets, movie and concert tickets, etc. It is targeted.

  Such e-commerce offers consumers the advantage of being accessible from anywhere at any time, but on the other hand, since the same product is provided to multiple e-commerce sites, There is intense competition between commerce sites. For this reason, the operator of the e-commerce site needs to develop a strategy such as improving the name recognition of the site and providing a superior service to the consumer compared to other sites.

  The membership system is used as one way to keep consumers on their site. A user ID and password are given to a user who becomes a member so that the user can log in to a web page dedicated to the member. By providing services such as point grants, special discounts, and providing special information within the members-only web page, members are not members of other e-commerce sites, Mainly shopping.

  At this time, there are a case where a web page common to all members is provided and a web page having a different content for each member is provided as a configuration of the web page dedicated to the member. The latter web page is called “my page” or the like, and can provide more detailed services to each member.

In addition, as one of the advertising methods for the electronic commerce site, banner advertisement can be cited. In this method, a banner advertisement is pasted on a certain web page, and the user jumps to the linked web page by clicking on the banner advertisement. In the case of a mere banner ad, it is difficult to measure the effectiveness of the ad because it is unknown what information the website has jumped to from the banner ad and whether it resulted in the purchase of the product. It is.
On the other hand, an advertising method called an affiliate has recently attracted attention. This introduces products on websites and e-mail magazines, links to e-commerce sites from there, and consumers purchase products via them, and the website and e-mail magazine managers are rewarded. It is a mechanism of being paid. The manager who performs this affiliate is called an “affiliator”.

  Patent Document 1 proposes an affiliate system in cooperation with an e-mail magazine.

  Apart from this, weblogs (Weblog, abbreviated as blog, hereinafter referred to as “blog”) are rapidly spreading on the Internet. A blog is a simple website that consists mainly of a part in which diary-like articles that are updated daily are posted in chronological order. That is. In order to manage a normal web page, it is necessary to create and edit the page using dedicated software, but in the case of a blog, if you decide only the first layout, you can update by simply entering text after that Therefore, it is actively used even among people who have no specialized knowledge.

JP 2001-202454 A

  In the present invention, a blog and an affiliate are provided to members of an electronic commerce site, and an advertisement function of the electronic commerce site is enhanced by linking a member-dedicated page (my page) to promote customer acquisition and site activity. The purpose is to make it easier.

  In an e-commerce site, it is important to enclose members in order to secure continuous customers, and as one of the methods for that purpose, promotion of member affiliation is promoted. Members are motivated by getting rewards and actively create blogs. A ranking table etc. is displayed on my page, and the blog creation skill of the member is improved by always raising awareness of the top blog.

  In order to solve the above problems, the present invention provides an electronic commerce site that owns a web log and provides the web log to each member of the electronic commerce site, and each member creates, edits, and manages the web log. This is realized by having means for performing.

  In addition, when the member posts an advertisement of the electronic commerce site on the weblog, and a reader of the weblog purchases a product of the electronic commerce site via the advertisement, the electronic commerce site Can pay the member a fixed rate.

  The electronic commerce site has a web screen dedicated to each member, and each member creates, edits and manages the web log via the web screen, and the electronic commerce site And a means for displaying a web log access ranking and a reward payment ranking on the web screen.

  The present invention further constitutes a weblog-linked electronic commerce system by a member database storing a user ID and password of each member of the electronic commerce site and a weblog server storing a web log dedicated to each member. .

  In addition, a product database of the electronic commerce site, a means for placing an advertisement of a product stored in the product database on the web log, and a web log viewer purchased the product via the advertisement In this case, the weblog-linked electronic commerce system is constituted by an order management database that stores the sales results and means for paying a fixed fee according to the sales results.

  Further, in the web server, a my page content storage database for storing the web screen dedicated to each member, a means for accessing a weblog server from the web screen dedicated to each member, and the web screen dedicated to the member And a means for distributing the information of the electronic commerce site, constitute a weblog-linked electronic commerce system.

  As described above, in the present invention, the electronic commerce site provides a blog to the member and becomes an affiliator, thereby activating the member, improving the ability of the member to attract customers to the electronic commerce site, and purchasing rate. It can be expected to secure remuneration for members and improve site sales. Furthermore, by increasing the access to My Page, the probability of reading notifications from the site will increase, so a new marketing method that replaces the conventional email marketing, so-called “My Page Marketing” can be performed. it can.

  The details of the embodiment of the weblog-linked electronic commerce system according to the present invention will be described below based on the drawings.

  FIG. 1 is a system configuration diagram of an embodiment of the present invention. An electronic commerce server 21, a blog server 31, and an affiliate server 41 are connected to the Internet 10. The blog server 31 and the affiliate server 41 may be installed in the electronic commerce site 20 or may be provided with services of a blog system or an affiliate system operated by independent businesses.

  A merchandise database 22, a member database 23, and a my page content database 24 are connected to the electronic commerce site server 21. Further, the blog content database 32 is connected to the blog server 31, and the order management database 42 is connected to the affiliate server 41.

  The electronic commerce site server 21 publishes its own product registered in the product database 22 on a web page that is normally described in the html format, and publishes the web page to the general consumer 60 to thereby store the product. Encourage purchases. For general consumers 60 who wish to purchase, means for ordering goods, means for delivering goods, means for paying, etc. are provided. The mechanism for selling these products is the same as the existing electronic commerce technology.

  In the member database 23, in addition to the name, address, age, and other attributes, a member ID and a password are stored for the member 50 of the electronic commerce site. When the electronic commerce site server 21 is logged in with the member ID and password registered in the member database 23, the electronic commerce site server 21 permits access to a special web page dedicated to the member (hereinafter referred to as “my page”).

  Each member's My Page is stored in the My Page Content Database 24 in association with the member ID. The My Page stored here is usually described in the html format, and unique information can be stored for each member.

  The blog server 31 is a server for creating and managing diary-like web contents, so-called blogs. The member 50 given the member ID and password by the electronic commerce site 20 can also access the blog server 31 and can freely create a blog. The blog content thus created is stored in the blog content database 32 in association with the member ID. Further, an icon of a product stored in the product database 22 can be pasted on the blog content, and the product can be registered as an affiliate.

  The affiliate server 41 manages the order history when the product pasted on the blog content is accessed by the general consumer 60 and has been purchased. The order management database 42 stores information such as when and how many products are sold via which member's blog.

  Next, a processing flow of the blog cooperation electronic commerce system according to the present invention will be described with reference to FIGS. In FIG. 2, a person 50 who intends to become a member of the electronic commerce site 20 applies for membership registration (1). Upon receiving the application, the electronic commerce site 20 applies to the affiliate system 40 for an alliance for the member 50 to use the affiliate (2). After receiving this, the affiliate system 40 notifies the completion of the affiliate use registration (3). When the registration of the affiliate is completed, the electronic commerce site 20 provides a blog use right by giving a member ID and a password to the member 50 (4).

  The member 50 can access the my page 80 shown in FIG. 5 by inputting the member ID 71 and the password 72 on the login screen 70 shown in FIG. The my page 80 includes an information providing area 81 relating to a shop, an area 82 for member registration information, a blog management area 83, a logout button 89, and the like.

  In the blog management area 83, when the “post blog” 84 is clicked, the member 50 can access the blog server 31 and write a diary-type blog. An example of the blog content created in this way is shown in FIG. Clicking on “Edit Blog” 85 can also access the blog server 31 and modify already posted blog content. When the “blog ranking” 87 is clicked, a ranking screen 88 is displayed, and it is possible to see what kind of evaluation the blog written by the blog reader 60 has received. Thus, in my page 80, in order to provide various services to the member 50, the member frequently accesses the my page 80. Therefore, the electronic commerce site 20 can efficiently transmit information by writing information to be provided in the information area 81 or 82 of this My Page.

  The member 50 can create a blog as described above (5) and can perform an affiliate using products sold on the electronic commerce site 20 in the blog. The product icons 91 and 92 are pasted in the blog content 90 of FIG. 6, a link is pasted from here to the electronic commerce site 20, and the product is registered in the affiliate system 40 (6). The general consumer 60 can freely browse the blog content 90 created in this way (7).

  Next, in FIG. 3, the general consumer 60 who browsed the blog content 80 purchases the product from the electronic commerce site 20 via links such as icons 91 and 92 (8). At the same time, purchase notification is sent from the blog content 90 to the affiliate system 40 (9). Based on this, the affiliate system 40 charges the electronic commerce site 20 with a fee (10), and the electronic commerce site 20 pays the fee (11). In response, the affiliate system 40 pays a reward to the member 50 who registered the affiliate (12). By clicking “Affiliate Rankin” in My Page 80 in FIG. 5, the member 50 can see the results of his affiliate and aims to create a more efficient affiliate.

The system block diagram of the Example of this invention. The figure explaining the flow of the process of blog creation in this invention. The figure explaining the flow of the process of the affiliate in this invention. The example of the login screen of the web page in this invention. The example of my page screen in the present invention. The example of the blog content screen in this invention.

Explanation of symbols

10 Internet 20 Electronic Commerce Site 21 Electronic Commerce Site Server 22 Product Database 23 Member Database 24 My Page Content Database 31 Blog Server 32 Blog Content Database 40 Affiliate System 41 Order Management Database 50 Electronic Commerce Site Member 60 General Consumer 70 Login Screen 80 My Page screen 90 Blog content

Claims (6)

A web log linked electronic commerce method in which an electronic commerce site owns a web log, provides a web log to each member of the electronic commerce site, and each member creates, edits, and manages the web log. The member posts an advertisement of the electronic commerce site on the weblog, and when the reader of the weblog purchases the product of the electronic commerce site via the advertisement, the electronic commerce site The weblog-linked electronic commerce method according to claim 1, wherein a fee is paid to a member at a fixed rate. The electronic commerce site has a web screen dedicated to each member, and each member creates, edits, and manages the web log via the web screen, and the electronic commerce site includes the web screen. The web log linked electronic commerce method according to claim 1, further comprising: means for displaying a web log access ranking and a reward payment ranking. A web log linked electronic commerce system comprising: a member database storing a user ID and a password of each member of the electronic commerce site; and a weblog server storing a web log dedicated to each member. When a product database of the electronic commerce site, means for posting an advertisement of a product stored in the product database on the web log, and a viewer of the web log purchase the product via the advertisement 5. The weblog-linked electronic commerce system according to claim 4, further comprising: an order management database for storing the sales performance; and means for paying a remuneration at a fixed rate according to the sales performance. In the web server, a My Page content storage database for storing the web screen dedicated to each member, means for accessing a weblog server from the web screen dedicated to each member, and the web screen dedicated to the member The weblog-linked electronic commerce system according to claim 4 or 5, further comprising means for distributing information on an electronic commerce site.

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