JP2005250081A - Portable terminal distribution system for mobile object advertisement, portable terminal and advertisement presentation program for the system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide advertisement information related to the destination or stop positions of a mobile object such as a train and a bus and suited to user's interests/liking to a portable terminal of a user utilizing the mobile object on the basis of the route information of the mobile object. <P>SOLUTION: The portable terminal distribution system for mobile object advertisement specifies a mobile object by acquiring route information concerned with the mobile object from a route information presentation apparatus 200 on the basis of user's position information sent from a portable terminal 10 owned by a user utilizing mobile objects including trains, buses, etc., acquires advertisement information reflecting the destination of the mobile object and user's interests/liking from an advertisement information providing apparatus 300 on the basis of information concerned with the user's interests/liking together with the route information of the mobile object and presents the acquired advertisement information and the route information to the portable terminal 10. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to a mobile advertisement distribution system for distributing mobile advertisements to a mobile terminal possessed by a user using a mobile object, and in particular, detects a position and a destination of a mobile object and sets a user's destination. The present invention relates to a mobile terminal distribution system for mobile advertisements that can distribute suitable advertisement information.

  In the distribution of advertisements in public transportation, which is a mobile body including conventional trains and buses, the mobile body itself is equipped with an information display device that provides advertisement information and other information. A method of presenting an image or the like as an advertisement with the same content to all users who are on a moving body is used.

  The conventional advertisement display system in the mobile body having such a configuration operates as follows. In other words, when the moving object approaches the stop point, the advertisement information about the stop point is selected manually or automatically, and the information is displayed to all the users who use the information display device of the moving object. It is a method of flowing.

Moreover, as means for realizing advertisement distribution for each user moving by a mobile body, a portable terminal with a position information detection device such as GPS as disclosed in Japanese Patent Laid-Open No. 2001-359166 (Patent Document 1). A technique using the above has been proposed. In the conventional mobile advertisement display system disclosed in Patent Document 1, when the user requests advertisement information when the user desires advertisement information, the position information obtained from the position information detection device and the mobile terminal are used. A method for acquiring and displaying an advertisement from an advertisement distribution server based on the user's hobby-oriented information is shown.
JP 2001-359166 A

  The first problem is that only the same advertisement can be flowed (provided) to a user who is on the moving body alone. The reason is that since advertisements are circulated using the advertisement display / broadcasting device provided in the mobile body, all the users on board can only view the same content.

  The second problem is that an individual advertisement that reflects a user's hobby orientation cannot be performed by a single mobile unit. The reason is that there is no means for the mobile body to collect and reflect the user's hobbies orientation, so that advertisements can only be selected based on information such as the stop point and the current position of the mobile body, and the individual advertisements are circulated. This is because there is no advertisement display / broadcasting means.

  The third problem is that only advertisements according to the position information of the moving body and advertisement information prepared in advance can be played.

  The fourth problem is that the conventional mobile terminal cannot present an advertisement based on the position information of the stop location of the moving body.

  The fifth problem is that a conventional mobile terminal cannot run an advertisement according to the destination of the moving object. The reason is that there is no means for acquiring advertisement information related to the destination of the moving body and the destination direction.

  A sixth problem is that a conventional mobile terminal cannot perform an advertisement related to a public body of a moving body on which a user is riding. This is because it is impossible to determine whether or not the user is on a moving body with a conventional portable terminal alone.

  The objective of this invention is providing the portable terminal delivery system of the mobile advertisement which can show advertisement information separately for every user who uses a mobile body.

  Another object of the present invention is to provide a mobile terminal distribution system for mobile advertisements that can flow advertisement information according to the destination of the mobile object to the user.

  Still another object of the present invention is to provide a mobile terminal distribution system for mobile advertisements that makes it possible to present, for each user, advertisement information that reflects the hobby orientation of users who use mobile objects.

  The mobile advertisement distribution system for mobile advertisements according to the present invention that achieves the above object relates to the mobile object from the route information providing device based on the position information of the user sent from the mobile terminal possessed by the user who uses the mobile object. Acquiring route information, specifying the mobile object, acquiring individual advertisement information for each user from an advertisement information providing device based on the route information of the mobile object, and presenting the information to the mobile terminal And

  The mobile terminal distribution system for mobile advertisements according to claim 2, based on information about the user's hobbies and preferences, along with route information of the mobile objects, the destination of the mobile object and the user's hobbies from the advertisement information providing device. The advertisement information reflecting the orientation is acquired and presented to the portable terminal.

  The mobile terminal distribution system for mobile advertisements according to claim 3, wherein the mobile terminal detects the current position information of the user, and position information storage that records the position information in time series as time series position information. A route position specifying means for specifying the mobile body used by the user from the position information and the route information of the user, the route information of the mobile body and information on the user's hobbies, An advertisement information search means for searching for and acquiring the advertisement information from the advertisement information providing device is provided.

  5. The mobile terminal distribution system for mobile advertisements according to claim 4, wherein the mobile terminal includes an advertisement selection information storage unit that stores in advance information relating to the user's hobbies and preferences as advertisement selection information, and the advertisement information search means includes the advertisement The advertisement selection information is read from the selection information storage unit, and the advertisement information is searched from the advertisement information providing device.

  The mobile terminal distribution system for mobile advertisements according to claim 5, wherein the mobile terminal uses the time-series position information in the position information storage unit and includes a user movement history including an average movement speed, a movement direction, and a movement locus of the user. It has means for verifying whether or not the user is on the specified moving body by calculating information and comparing the user movement history information with route information regarding the moving body.

  According to a sixth aspect of the present invention, the mobile terminal of the present invention acquires route information related to the moving body from a route information providing device based on position information of a user who uses the moving body, identifies the moving body, Based on route information, individual advertisement information is acquired for each user from the advertisement information providing apparatus and presented.

  The mobile terminal according to claim 7 searches for advertisement information of the advertisement information providing device based on information about the user's hobbies and preferences along with the route information of the mobile, and the destination of the mobile and the user's hobbies It is characterized by presenting advertisement information reflecting the above.

  The portable terminal according to claim 8 is a means for detecting the current location information of the user, a location information storage unit that records the location information in time series as time-sequence location information, the location information of the user, and the route The advertisement information is retrieved from the advertisement information providing device based on information on route position specifying means for specifying the moving body used by the user from information, route information on the moving body and information on the user's hobbies and preferences. And an advertisement information search means for acquiring the advertisement information.

  The mobile terminal according to claim 9 includes an advertisement selection information storage unit that preliminarily stores information related to the user's hobbies and preferences as advertisement selection information, and the advertisement information search unit reads the advertisement selection information from the advertisement selection information storage unit. The advertisement information is retrieved from the advertisement information providing device.

  The mobile terminal according to claim 10 calculates user movement history information including an average movement speed, a movement direction, and a movement locus of the user using the time-series position information of the position information storage unit, and the user movement history information The apparatus further comprises means for verifying whether or not the user is on the identified moving body by comparing route information regarding the moving body.

  The present invention of claim 11 is an advertisement presenting program that is executed on a portable terminal possessed by a user who uses a mobile object and obtains and presents advertisement information, based on the location information of the user. Based on the route information of the mobile body by acquiring route information related to the mobile body from the providing device, and acquiring the individual advertisement information for each user from the advertisement information providing device, A function of presenting the portable terminal;

  The advertisement presentation program for a mobile terminal according to claim 12, based on information about the user's hobbies and preferences along with the route information of the mobile, determines the destination of the mobile and the hobby orientation of the user from the advertisement information providing device. It has a function of acquiring the reflected advertisement information and presenting it to the mobile terminal.

  The advertisement presentation program for a mobile terminal according to claim 13 reads the advertisement selection information from an advertisement selection information storage unit that stores in advance information relating to the user's hobbies and preferences as advertisement selection information, and receives the advertisement information from the advertisement information providing device. It has a function to search.

  The advertisement presentation program for a mobile terminal according to claim 14 calculates user movement history information including an average movement speed, a movement direction, and a movement locus of the user by using time-series position information in which the position information is stored in time series. The user movement history information is compared with route information related to the moving body, thereby verifying whether the user is on the specified moving body.

  According to the mobile terminal distribution system for mobile advertisement of the present invention, the following effects can be obtained.

  First, it is possible to provide advertisement information for each user who uses a mobile object.

  Second, it is possible to provide advertisement information according to the user's hobbies and preferences related to the mobile object. This is because it has means for holding the user's hobbies and selecting advertisements based on the taste.

  Third, it is possible to provide advertisement information according to the position information, destination, and stop position of the moving body. This is because it has means for selecting advertisements based on route information of the moving body used by the user.

  Fourth, as described above, for each user who uses a mobile object, a very effective advertisement can be presented according to the user's hobby preferences, the destination of the mobile object, and the stop position. Makes it easy to recruit advertisements by proposing advertising means that are more effective for individual users compared to conventional mass advertising targeting unspecified majority from advertising providers along the route of mobiles Can do.

  Next, preferred embodiments of the present invention will be described in detail with reference to the drawings.

  FIG. 1 is a diagram showing the overall configuration of a mobile terminal distribution system for mobile advertisements according to the present embodiment, and FIG. 2 is a block diagram showing the configuration of a mobile terminal used in this system.

  As shown in FIG. 1, a mobile terminal distribution system for mobile advertisements according to the present embodiment includes a mobile terminal 10 that is a mobile phone and other information terminals possessed by a user, and a mobile communication service by radio to the mobile terminal 10. Mobile communication base station 100 providing route information, route information providing device 200 providing route information service, advertisement information providing device 300 providing advertisement information, and Internet 400.

  The mobile terminal 10 can perform communication via the Internet 400 by communicating with the mobile communication base station 100. In particular, the mobile terminal 10 accesses the route information providing apparatus 200 and the advertisement information providing apparatus 300 of this system to provide information. Can receive.

  As shown in FIG. 2, the mobile terminal 10 of this embodiment includes a position information recording unit 11 that records past position information of a user possessing the mobile terminal in a time series for a certain period of time, and a moving path of the moving body. Route position specifying means 12 for specifying the position of the user on the route, advertisement selection information recording section 15 for recording user's hobby preference information for selecting an advertisement to be displayed, route position specifying means 12 and advertisement selection information Based on information obtained from the recording unit 15, it is configured to include an advertisement information search unit 13 that searches for advertisement information from the advertisement information transmission unit 40, and an information output unit 14 that displays the advertisement acquired by the advertisement information search unit 13. The

  The mobile terminal 10 is provided with various functions in addition to the function for displaying advertisement information. However, in this embodiment, only the characteristic elements of the present invention are shown and other functions are realized. The element of is omitted.

  The position information recording device 11 connected to the position information recording unit 11 of the portable terminal 10 and the route position specifying means 12 detects the current position of the user who owns the portable terminal and uses the position information recording unit 11 as user position information. And to the route position specifying means 12.

  The position information detection device 20 may be configured in advance on the mobile terminal 10 or may be prepared as a separate device from the mobile terminal 10 and connected to the mobile terminal 10 as necessary. Good.

  The position information detection device 20 is realized by a function such as GPS, acquires the current position of the user having the mobile terminal 10, and provides the mobile terminal 10 with user position information (latitude and longitude information).

  The position information recording unit 11 records user position information obtained from the position information detection device 20 in time series. The user position information (time series position information) recorded in time sequence in the position information recording unit 11 is the current position, average moving speed, moving direction, moving locus of the user holding the mobile terminal 10 in the route position specifying means 12. Is used for calculation of user movement history information including, prediction of a user's future destination by higher-order curve approximation from the history of position information, calculation of a stop point and its stop time, and the like.

  The route position specifying means 12 specifies what kind of moving body the user carrying the mobile terminal 10 is currently on, and the current position, average moving speed, moving direction, and movement of the user holding the mobile terminal 10 User movement history information including the trajectory is calculated.

  Specifically, the route position specifying means 12 is obtained from the route information transmission unit 30 using the user position information obtained from the position information detection device 20 and the user time-series position information obtained from the position information recording unit 11. The mobile object that is estimated to be currently used by the user is identified by comparing with the route information such as the position of the mobile object, the route map of the mobile object, and the stop position, and the destination and stop point related to the mobile object The information regarding the route information is acquired from the route information transmission unit 30.

  The route information transmitting unit 30 is provided in a route information providing apparatus 200 that provides a route information providing service that is wirelessly or wiredly connected to the mobile terminal 10 via the Internet 400, and is used for the route on which the moving body moves. Route information including travel route information and stop position information is transmitted in response to a request from the mobile terminal 10.

  The route information providing apparatus 200 is installed, for example, in a route information providing center or the like owned by a business operator that operates a mobile body.

  Specifically, the route information transmitting unit 30 responds to a request from the route position specifying unit 12 and information on the mobile body that exists in the vicinity of the user's current location sent from the mobile terminal 10 as user location information, The route information for the moving body is transmitted.

  The advertisement information transmitting unit 40 is provided in the advertisement information providing device 300 that provides a service for providing advertisement information, which is connected to the mobile terminal 10 via the Internet 400 in a wireless or wired manner. Based on the current user position information and destination information obtained from the route position specifying means 12 upon request, and advertisement selection information information including information related to the user's hobbies and preferences obtained from the advertisement selection information recording unit 15 Advertising information related to the current location and destination of the user and adapted to the user's hobbies and preferences.

  The advertisement information providing apparatus 300 is installed in an advertisement information providing center or the like possessed by an advertisement provider along the route of a moving body.

  In the example of FIG. 1, the route information transmitting unit 30 and the advertisement information transmitting unit 40 are provided in the route information providing device 200 and the advertisement information providing device 300, respectively. You may be installed in the single center which provides.

  Further, the advertisement information providing apparatus 300 may be installed in a plurality of advertisement information providing centers that exist according to a plurality of advertisement areas.

  The advertisement information search means 13 of the mobile terminal 10 obtains information about the moving body on which the user carrying the mobile terminal 10 from the route position specifying means 12 and the user's hobby preference information obtained from the advertisement selection information recording unit 15. Originally, the advertisement information transmission unit 40 is requested to transmit the advertisement information related to the user's hobbies and the user's current position and destination, and the information output unit 14 displays and reproduces the transmitted advertisement information.

  The information output unit 14 of the mobile terminal 10 has a function of displaying / reproducing images, sounds, texts, and the like constituting the advertisement information, and a liquid crystal display or an organic display for displaying / reproducing the advertisement information obtained from the advertisement information search means 13 This is realized by a display device such as a thin display device including an EL display or a sound output means including a speaker for reproducing advertisement information by sound.

  The advertisement selection information recording unit 15 is a mechanism for recording information related to a user's hobbies and preferences as the advertisement selection information, and records keywords related to hobbies and preferences and personal information of the user himself / herself. . The advertisement selection information to the advertisement selection information recording unit 15 is recorded in advance by the user who owns the mobile terminal 10.

  The advertisement selection information 13 is read from the advertisement selection information recording unit 15 according to the user's hobbies and preferences.

  The mobile terminal 10, the route information transmission unit 30, and the advertisement information transmission unit 40 are each realized by a computer device. Each function of the mobile terminal 10 can be realized by hardware as well as by software.

  Each function of the route position specifying means 12 and the advertisement information searching means 13 of the portable terminal 10 is a program (advertisement presentation program) that realizes the function of each means on a computer-controllable computer processing device constituting the portable terminal 10. It can be implemented as a unique function by loading and executing it and controlling the operation of the computer.

  The route information transmitting unit 30 of the route information providing apparatus 200 and the advertisement information transmitting unit 40 of the advertisement information providing apparatus 300 can also be realized as a server function that provides information via the Internet 400.

  Next, the operation of the mobile terminal distribution system for mobile advertisements according to the present embodiment will be described in detail with reference to the flowchart of FIG.

  First, the position information detection device 20 detects user position information indicating the current position of the user who owns the mobile terminal 10 (step 101).

  Then, the user position information detected in step 101 is recorded in the position information recording unit 11 as time series position information in time series (step 102).

  Next, the route position specifying unit 12 transmits the user position information detected in step 101 to the route information transmission unit 30 to request transmission of the route information, so that the position of the mobile body is transmitted from the route information transmission unit 30. By acquiring route information such as a route map and stop position of a moving object, and collating the user position information with the acquired route information, a moving object traveling in the suburbs of the location where the user is located (for example, XX A route train or bus is specified (step 103).

  Further, in the route position specifying means 12, the average moving speed, moving direction, and moving of the user holding the mobile terminal 10 using the time series position information of the user recorded in time series in the position information recording unit 11 in step 102. User movement history information including a locus is calculated and obtained (step 104).

  Further, by comparing the user movement history information calculated and calculated in step 104 with the route position specifying means 12 and the route information related to the moving body specified in step 103, the user of the mobile terminal 10 can It is verified whether or not the vehicle is on the identified moving body (step 105). If it is determined that the moving body on which the user is riding is different from the previously specified moving body, the process returns to step 103 to specify the moving body again.

  This is because it is not possible to determine whether or not the user who owns the mobile terminal 10 actually gets on the moving body simply by specifying the moving body from the route information acquired by the current user position information. Therefore, it is verified that the user is on the moving body specified by the calculated movement history information and route information.

  Further, when it is verified that the user is using the specified mobile object, the route information of the mobile object including the destination, stop position, etc. of the mobile object verified in step 105 by the route position specifying means 12 Is acquired from the route information transmission unit 30 (step 106).

  Next, the advertisement information search means 13 reads advertisement selection information for selecting advertisements according to the user's hobbies and preferences from the advertisement selection information recording unit 15 (step 107).

  Then, the advertisement information search unit 13 searches the advertisement information of the advertisement information transmission unit 40 based on the route information acquired in step 106 and the advertisement selection information acquired in step 107, so that the advertisement information transmission unit 40 Advertisement information relating to the destination and stop position of the moving object and advertisement information that matches the user's hobbies and preferences are acquired (step 108).

  Finally, the information output unit 14 displays or reproduces the advertisement information acquired in step 108 (step 109).

  The effect by the mobile terminal distribution system of the mobile advertisement of the present embodiment will be described.

  It is possible to send advertisement information to mobile terminals possessed by each user using a mobile object, and presents advertisement information corresponding to the position information, destination and stop position of the mobile object and suitable for the user's hobbies and preferences can do.

  In addition, according to the operator who operates the mobile, when recruiting advertisements from advertising providers along the route of the mobile, it is more user-specific than the conventional mass-targeted advertisement targeting unspecified majority. Advertisement proposals can be made easily by proposing that it is possible to provide advertising means with high combined effects.

  Although the present invention has been described with reference to the preferred embodiments, the present invention is not necessarily limited to the above embodiments. It goes without saying that various modifications are possible without departing from the scope of the present invention.

It is a block diagram which shows the system configuration | structure of the portable terminal delivery system of the mobile advertisement by the Example of this invention. It is a block diagram which shows the internal structure of the portable terminal by the Example of this invention. It is a flowchart explaining the operation | movement in the portable terminal delivery system of the mobile advertisement by the Example of this invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10: Portable terminal 11: Location information recording part 12: Route position specification means 13: Advertisement information search means 14: Information output part 15: Advertisement selection information recording part 20: Position information detection apparatus 30: Route information transmission part 40: Advertisement information Transmitter 100: Mobile communication base station 200: Route information providing device 300: Advertisement information providing device 400: Internet

Claims (14)

Based on the location information of the user sent from the mobile terminal possessed by the user who uses the mobile body, the route information relating to the mobile body is acquired from the route information providing device to identify the mobile body,
A mobile terminal distribution system for mobile advertisements, wherein individual advertisement information is acquired for each user from an advertisement information providing device based on route information of the mobile body and presented to the mobile terminal.   Based on the information on the user's hobbies and preferences along with the route information of the mobile body, the mobile terminal obtains advertisement information reflecting the destination of the mobile body and the user's hobby orientation from the advertisement information providing device. The mobile terminal distribution system for mobile advertisement according to claim 1, wherein the mobile terminal distribution system is provided. The mobile terminal is
Means for detecting the current location information of the user;
A position information storage unit for recording the position information in time series as time series position information;
Route position specifying means for specifying the moving body used by the user from the user's position information and the route information;
The advertisement information search means for searching for and acquiring the advertisement information from the advertisement information providing device based on route information of the mobile body and information on the user's hobbies and preferences is provided. The mobile terminal distribution system of the described mobile advertisement. The mobile terminal is
An advertisement selection information storage unit that stores in advance information about the user's hobbies and preferences as advertisement selection information;
The mobile terminal distribution of mobile advertisement according to claim 3, wherein the advertisement information search means reads the advertisement selection information from the advertisement selection information storage unit and searches for the advertisement information from the advertisement information providing device. system. The mobile terminal is
Using the time-series position information in the position information storage unit, user movement history information including the average movement speed, movement direction, and movement trajectory of the user is calculated, and the user movement history information and route information about the moving body are obtained. The mobile terminal distribution system for mobile advertisement according to claim 3 or 4, further comprising means for verifying whether or not the user is on the specified mobile object by comparison. Based on the position information of the user who uses the moving body, the route information relating to the moving body is obtained from the route information providing device to identify the moving body,
A mobile terminal that acquires and presents individual advertisement information for each user from an advertisement information providing device based on route information of the mobile body.   Based on information about the user's hobbies and preferences along with the route information of the mobile body, the advertising information of the advertisement information providing device is searched, and advertisement information reflecting the destination of the mobile body and the user's hobby orientation is presented. The mobile terminal according to claim 6. Means for detecting the current location information of the user;
A position information storage unit for recording the position information in time series as time series position information;
Route position specifying means for specifying the moving body used by the user from the user's position information and the route information;
The advertisement information search means which searches and acquires the said advertisement information from the said advertisement information provision apparatus based on the route information of the said mobile body, and the information regarding the said user's hobby preference, It is characterized by the above-mentioned. The portable terminal described. An advertisement selection information storage unit that stores in advance information about the user's hobbies and preferences as advertisement selection information;
The mobile terminal according to claim 8, wherein the advertisement information search means reads the advertisement selection information from the advertisement selection information storage unit and searches for the advertisement information from the advertisement information providing device.   Using the time-series position information in the position information storage unit, user movement history information including the average movement speed, movement direction, and movement trajectory of the user is calculated, and the user movement history information and route information about the moving body are obtained. The portable terminal according to claim 8 or 9, further comprising means for verifying whether or not the user is on the specified moving body by comparing. An advertisement presenting program that is executed on a mobile terminal possessed by a user who uses a mobile object and obtains and presents advertisement information,
Based on the position information of the user, a function for acquiring the route information related to the moving body from the route information providing device and identifying the moving body;
An advertisement presentation program for a mobile terminal, having a function of acquiring individual advertisement information for each user from the advertisement information providing device based on route information of the mobile body and presenting the information to the mobile terminal.   Based on the information on the user's hobbies and preferences along with the route information of the mobile body, the mobile terminal obtains advertisement information reflecting the destination of the mobile body and the user's hobby orientation from the advertisement information providing device. 12. The mobile terminal advertisement presenting program according to claim 11, further comprising a function of presenting.   The information processing apparatus has a function of reading out the advertisement selection information from an advertisement selection information storage unit that preliminarily stores information related to the user's hobbies and preferences as advertisement selection information, and searching the advertisement information from the advertisement information providing apparatus. Item 13. A mobile terminal advertisement presentation program according to Item 12.   The user movement history information including the average movement speed, movement direction, and movement locus of the user is calculated using time series position information in which the position information is stored in time series, and the user movement history information and the moving body 14. The advertisement presenting program for a mobile terminal according to claim 12 or 13, comprising a function of verifying whether or not the user is on a specified mobile body by comparing route information.

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