JP2012113655A - Information presentation system and portable information terminal of information presentation system - Google Patents

Abstract

An information presentation system and a portable information terminal capable of presenting personal information to a viewer without displaying personal information on a public display device.
A portable information terminal 101 is a portable information terminal 101 that displays information related to display contents of a public display device 103, and displays a display unit that displays information and a display of the public display device 103. An image capturing unit, a communication unit that receives display information related to the display content of the public display device 103, and personal information of the user of the portable information terminal 101 when the image capturing unit captures the display of the public display device 103. And a control unit that changes the display information based on the related personal information related to the display information and displays the display information on the display unit.
[Selection] Figure 1

Description

  The present invention relates to an information presentation system and a portable information terminal of the information presentation system.

  In recent years, with the improvement of network technology and display performance, digital signage (digital signage) has attracted attention as a new advertising medium. Digital signage is a system that presents information to the public (viewers) using an electronic display device such as a display connected to a network. Since digital signage can receive presentation information via a network, the presentation content can be changed at any time. For this reason, it is possible to develop various video advertisements in consideration of the regional characteristics of the installation location of the display device and the distribution time.

  As one of digital signage, large digital display devices are installed in public places such as streets and stores, and public information is presented. Conventionally, it has been proposed that a digital display device installed in the public presents information for a specific viewer by taking advantage of digital signage that display contents can be flexibly changed (for example, Patent Document 1 and 2). In Patent Document 1, the display device has an imaging unit (camera), and the imaging unit acquires an image of a viewer. The display device determines the attributes (gender, age, race, etc.) of the viewer from the acquired image, and determines the presentation information based on the attributes. Moreover, in patent document 2, a display apparatus communicates with a viewer's portable communication terminal, and determines presentation information based on the personal information received from the portable communication terminal.

JP 2010-191487 A JP 2008-257216 A

  However, in these display devices, although useful information is presented for each viewer, information for individuals is disclosed to the public. This makes it difficult to ensure privacy. In addition, when information for a specific person occupies the display of a large display device, it is impossible to present information to others.

  Accordingly, an object of the present invention made in view of the above problems is to provide an information presentation system capable of presenting personal information to a viewer without displaying personal information on a public display device, and It is to provide a portable information terminal of an information presentation system.

In order to solve the above-described problems, the portable information terminal according to the first aspect is
A portable information terminal that displays information related to the display content of a public display device,
A display for displaying information;
An imaging unit for imaging the display of the public display device;
When the imaging unit images the display of the public display device, a communication unit that receives display information related to the display content of the public display device;
It is a portable information terminal provided with the control part which changes the said display information based on the related personal information relevant to the said display information among the personal information of the user of the said portable information terminal, and displays it on the said display part.

  In addition, when the imaging unit images the display of the public display device, the control unit causes the communication unit to transmit the personal information to the public display device, and from the public display device to the personal It is desirable that the related public information related to the information is received, and the changed display information and the related public information are combined and displayed on the display unit.

An information presentation system according to the second aspect is
An information presentation system having a public display device and a portable information terminal that displays information related to the display content of the public display device, the portable information terminal comprising:
A display for displaying information;
An imaging unit for imaging the display of the public display device;
When the imaging unit images the display of the public display device, a communication unit that receives display information related to the display content of the public display device from the public display device;
An information presentation system comprising: a control unit that changes the display information based on related personal information related to the display information among the personal information of the user of the portable information terminal and displays the display information on the display unit.

  The information presentation system preferably further includes a server that stores the display information and the personal information and provides the display information or the personal information to the portable information terminal or the public display device.

  According to the information presentation system according to the present invention configured as described above and the portable information terminal of the information presentation system, the public information displayed on the public display device and the personal information are combined by the portable information terminal. Thus, the personal information can be presented to the viewer without displaying the personal information on the public display device.

FIG. 1 is a schematic configuration diagram of an information presentation system according to an embodiment of the present invention. FIG. 2 is a functional block diagram showing a schematic configuration of the portable information terminal according to the embodiment of the present invention. FIG. 3 is a flowchart showing processing of the portable information terminal according to the embodiment of the present invention. FIG. 4 is a display example of a public display device according to an embodiment of the present invention. FIG. 5 is a display example of the display unit of the portable information terminal according to the embodiment of the present invention. FIG. 6 is a display example of the display unit of the portable information terminal according to the embodiment of the present invention. FIG. 7 is a display example of a portable information terminal and a public display device according to an embodiment of the present invention. FIG. 8 is a display example of a portable information terminal and a public display device according to an embodiment of the present invention.

  Hereinafter, an embodiment of the present invention will be described with reference to the drawings.

  FIG. 1 is a schematic configuration diagram of an information presentation system according to an embodiment of the present invention. The information presentation system 11 includes a portable information terminal 101, a public display device 103, a personal information server 105, and a public information server 107. These components are connected to each other by a network 109. . The combination of the function of the personal information server 105 and the function of the public display server 107 corresponds to the server in the claims.

  The portable information terminal 101 displays information related to the display contents of the public display device 103, and is a wireless communication terminal in a system such as a PDA (Personal Digital Assistant), a cellular phone, or a PHS. The portable information terminal 101 can perform data communication with the public display device 103 by communication via a network 109 such as a telephone line or the Internet or direct communication. The direct communication is realized by a short-range wireless technology such as RFID (Radio Frequency IDentification), TransferJet (registered trademark), Bluetooth (registered trademark), Wi-Fi (registered trademark), or the like.

  The public display device 103 is a digital signage device that performs display for the purpose of presenting information to the public (for example, advertisement or promotion of goods or services). For example, a three-dimensional display in which a large display and light sources are arranged in three dimensions. It is a display device. The public display device 103 acquires information from the public information server 107 via the network 109 and displays the information. The public display device 103 is installed at, for example, railways, airports, convenience stores, highway PA (Parking Area) / SA (Service Area), coin parking, restaurants, tourist facilities (leisure spots), hotels, shopping Malls, movie theaters, etc.

  Further, the public display device 103 displays identification information of display contents. The identification information is metadata of information that is currently displayed, and the identification information is associated with information related to display contents described later. The identification information is, for example, a URI (Uniform Resource Identifier) indicating the storage location of the displayed information. The portable information terminal 101 of the information presentation system 11 can acquire specific information displayed on the public display device 103 from the identification information. Examples of the display method of the identification information include image display and optical display. The image display is, for example, a barcode or a QR code (registered trademark). In the optical display, unique identification information is expressed by setting the timing for emitting infrared light or visible light, the time for emitting light, the color for emitting light, and the like.

  Further, the public display device 103 not only displays an image, but also transmits information (display information) related to display contents among public information over radio waves. It should be noted that the information related to the display content is not limited to the information of the image displayed strictly, but includes information related to the display content. For example, when the public display device 103 displays a floor map (guide map) of a department store, the public information includes floor map information, scale (scale ratio) information in the floor map, store information on each floor, and the like. included. Note that an antenna (not shown) for data communication of the public display device 103 is desirably provided at a position that is easily visible to the user of the portable information terminal 101. This facilitates stable communication between the portable information terminal 101 and the public display device 103.

  The personal information server 105 stores user information (personal information) of the portable information terminal 101 and provides the personal information to the public display device 103 in response to a request from the portable information terminal 101 or the public display device 103. The personal information is, for example, information such as gender, age, nationality, place of residence, hometown, physical characteristics (height, weight, body shape, etc.), family composition, hobbies / preferences. Note that the personal information server 105 is not limited to being provided independently of the portable information terminal 101. For example, the function of the personal information server 105 can be provided in a memory (not shown) in the portable information terminal 101. The user can register personal information in the personal information server 105 in advance, and can provide the information to the public display device 103 as needed.

  The public information server 107 stores public information (public information) provided by the public display device 103, and receives the public information according to a request from the portable information terminal 101 or the public display device 103. Provide to the terminal 101. Public information is not information specific to one individual, for example, event information, entertainment information, store information, life information, local news information, traffic information, navigation information, product information, tourism information, publication information, Reputation information (word-of-mouth) about things in the world. The public information server 107 is not limited to being provided independently of the public display device 103. For example, a memory (not shown) in the public display device 103 can have the function of the public information server 107.

  FIG. 2 is a functional block diagram showing a schematic configuration of the portable information terminal according to the embodiment of the present invention.

  The portable information terminal 101 includes a communication unit 111, an imaging unit 113, a display unit 115, and a control unit 117.

  The communication unit 111 performs data communication with the public display device 103, the public information server 107, or the personal information server 105. The communication unit 111 receives information related to personal information (related public information) among display information and public information from the public display device 103 or the public display server 107. The communication unit 111 transmits personal information to the public display device 103 or the personal information server 105. The related public information is, for example, discount purchase voucher (coupon) information of the store, affiliate store information of the store, etc. when a store to be visited is stored as personal information.

  The imaging unit 113 is for capturing the display of the public display device 103, and is, for example, a camera. The imaging unit 113 captures an image display expressing the identification information or acquires optical information expressing the identification information by visible light communication or infrared communication in order to acquire identification information about the display content of the public display device 103. To do. In addition, what is image | photographed by the imaging part 113 is not limited to a still image, A moving image may be sufficient.

  The display unit 115 displays an image captured by the imaging unit 113, personal information, and public information, and is configured using, for example, a liquid crystal display panel or an organic EL display panel.

  The control unit 117 controls and manages the entire portable information terminal 101 including each functional block of the portable information terminal 101. Here, the control unit 117 is configured as software executed on an arbitrary suitable processor such as a CPU (Central Processing Unit), or a dedicated processor specialized for each process (for example, DSP (Digital Signal Processor)). Can also be configured. The processing performed by the control unit 117 will be described in detail with reference to FIG.

  A method in which the portable information terminal 101 presents information to the user will be described with reference to FIGS. 3, 4, 5, and 6. FIG. 3 is a flowchart showing processing of the portable information terminal according to the embodiment of the present invention. FIG. 4 is a display example of a public display device according to an embodiment of the present invention. 5 and 6 are display examples of the display unit of the portable information terminal according to the embodiment of the present invention. In the present embodiment, it is assumed that the public display device 103 displays a floor map as shown in FIG. Further, it is assumed that a certain clothes store A is set as a destination as personal information. Assume that the clothes store A is located in the floor map displayed by the public display device 103.

  First, the user of the portable information terminal 101 points the imaging unit 113 toward the public display device 103, and images the display of the public display device 103 so that the identification information is included in the lens of the imaging unit 113 (step S101). . When the display of the public display device 103 is imaged, the imaging unit 113 sends image data of identification information or optical communication data acquired by visible light communication or infrared communication to the control unit 117.

  The control unit 117 processes the data received from the imaging unit 113 and specifies the content of the identification information (step S102). Then, the control unit 117 causes the communication unit 111 to transmit a request signal for requesting display information associated with the identification information based on the identification information (step S103). When the public display device 103 has the function of the public information server 107 itself, or when the display information is already downloaded from the public information server 107 and stored in the memory of the public display device 103, The communication unit 111 can transmit a request signal to the public display device 103. Note that the communication unit 111 can also send a request signal to the public information server 107. When the public display device 103 is provided with a light receiving unit (not shown) and the portable information terminal 101 has an infrared light source or a visible light source, the portable information terminal 101 can perform visible light communication or infrared communication. The request signal can also be transmitted to the public display device 103.

  The public display device 103 acquires corresponding display information from its own memory or from the public information server 107. The public display device 103 transmits display information to the portable information terminal 101. Note that the public information server 107 can also transmit the corresponding display information directly to the portable information terminal 101.

  The communication unit 111 of the portable information terminal 101 receives the display information and sends it to the control unit 117 (step S104). The control unit 117 specifies information (related personal information) related to display information from the personal information of the user of the mobile information terminal 101 from the memory of the mobile information terminal 101 or the personal information server 105. That is, the information related to the display information (floor map) includes a store at the user's destination, a store for the product that the user wants to purchase. Therefore, the control unit 117 specifies personal information that the destination of the user of the portable information terminal 101 is the clothes store A.

  And the control part 117 changes display information based on related personal information, and displays it on the display part 115 (step S105). That is, the control unit 117 customizes the display information based on the related personal information, and generates information specialized for the user. For example, as shown in FIG. 5, the control unit 117 can display the floor map (display information) 120 with a destination 121 and a route (route) 123 to the destination added. In addition, for example, the control unit 117 does not display the floor map itself, but writes a sentence that explains the route to the destination (“go straight, turn right at the second corner, and the store on the left is the destination”). It can also be displayed on the display unit 115. Note that the control unit 117 can display the changed display information on the display unit 115 so as to overlap the image captured by the imaging unit 113. In this case, the control unit 117 specifies which part of the image is the destination store by image processing, displays that the destination is the specified location, or from the current location to the specified location. Or display the route.

  In the process of step 103, the control unit 117 can also transmit personal information of the user of the portable information terminal 101 to the public display device 103 together with the request signal. The control unit 117 can also transmit only a part of the personal information of the user of the mobile information terminal 101 existing in the memory of the mobile information terminal 101 or the personal information server 105 to the public display device 103. The user can set in advance which information is to be transmitted to the public display device 103.

  The public display device 103 that has received the personal information identifies related public information related to the personal information. For example, the public display device 103 specifies discount purchase ticket (coupon) information at a destination store as related public information. In addition, for example, when the personal display information includes past purchase history and preference information, the public display device 103 predicts a product that the user wants to purchase from the personal information, and the product is sold. Store information (predicted product handling store) can also be specified as related public information. In addition, for example, the public display device 103 specifies the cake store as related public information when the personal information includes the birthday of the user and the birthday of the user is close (for example, within one week). You can also.

  The public display device 103 can transmit not only display information but also related public information to the portable information terminal 101. The control unit 117 of the portable information terminal 101 that has received the display information and the related public information causes the display unit 115 to display the display information changed based on the related personal information and the related public information in step S105. be able to. For example, as shown in FIG. 5, the control unit 117 can display not only the destination 121 on the floor map 120 but also coupon information 125 (clothes store A: all products 10% off) on the display unit 115. Further, the control unit 117 can also display the predicted product handling store and the cake store on the floor map 120 of the display unit 115.

  Note that the processing of steps S101 to S105 can also be realized by a navigation application in which the function of the control unit 117 is modularized. The portable information terminal 101 is prepared by installing a navigation application, and the user can register a destination in advance in the navigation application. And if the imaging part 113 of the portable information terminal 101 acquires identification information, a navigation application will analyze identification information and specify the content of identification information. Then, after obtaining the display information associated with the identification information, the navigation application causes the display unit 115 to display personal information related to the destination in the display information.

  Hereinafter, specific examples of the public display device 103, related personal information, and related public information will be shown.

  When the public display device 103 is a three-dimensional display device for a vehicle for advertising purposes as shown in FIG. 7A, and the vehicle is registered as a purchase request candidate as personal information, the portable information terminal 101 The display unit 115 displays a car image and a car price (2 million yen) as shown in FIG. In addition, when the personal information includes information that watching car racing is a hobby, the public display device 103 predicts that the user attaches importance to the information on the driving performance of the car, and the grade that has excellent driving performance. And its performance related information is specified as related public information. As a result, the control unit 117 can cause the display unit 115 to display the price of the corresponding grade and performance-related information (here, the displacement).

  When the public display device 103 is a display device for the purpose of train guidance as shown in FIG. 8A and the train information (line C) desired to be boarded is registered as personal information, the portable information terminal As shown in FIG. 8B, the name of the desired train (C line) and the direction of the platform of the train (right arrow toward the public display device 103) are displayed on the display unit 115 of 101. In addition, the public display device 103 specifies the next departure time of the desired train as related public information. As a result, the control unit 117 can also display the next departure time (16:27 after 4 minutes) on the display unit 115.

  When the public display device 103 is a display device for the purpose of notifying the start of rental of a new work (movie) DVD, and information indicating that the name of the performer of the movie is known as personal information is registered, The name of the performer is displayed on the display unit 115 of the portable information terminal 101 together with the image of the performer. Further, when the user's address information is included in the personal information, the public display device 103 specifies the handling status of the movie at the rental DVD store and each store within a radius of 1 km from the address as the related public information. To do. As a result, the control unit 117 can display the rental status of the movie DVD at each store on the display unit 115. Further, when the personal information includes past rental history and the movie DVD is being rented out at all stores, the public display device 103 predicts a work that the user likes and identifies it as related public information. be able to. As a result, the control unit 117 can also display the predicted work on the display unit 115.

  When the public display device 103 is a display device for the purpose of movie advertisement, and information indicating that the user wants to know the outline of the movie is registered as personal information, the display unit 115 of the portable information terminal 101 includes A movie summary is displayed along with the movie image. Further, when the personal information includes station information frequently used by the user, the public display device 103 displays the screening time, the screening period, the digest video, and the availability of seats in the nearest movie theater from the station. Specified as business information. As a result, the control unit 117 can display on the display unit 115 the screening time, the screening period, the digest video, and the seat availability.

  When the public display device 103 is a display device for the purpose of introducing menus at restaurants, and allergic foods are registered as personal information, the display unit 115 of the portable information terminal 101 displays allergic foods. Only menus that do not contain are displayed. When the personal information includes the user's address and commuting / commuting route information, the public display device 103 indicates the location of the affiliated store closest to the user's address or the affiliated store on the commuting / commuting route. Specified as business information. As a result, the control unit 117 can also display the affiliated store information on the display unit 115.

  When the public display device 103 is a display device for the purpose of introducing training equipment in a sports club, and physical information and physical strength information are registered as personal information, the display unit 115 of the portable information terminal 101 has The optimum use frequency and optimum load value of the corresponding training device are displayed. In addition, the public display device 103 identifies effective supplement information as related public information when combined with exercise on the corresponding training device. As a result, the control unit 117 can also display supplement information on the display unit 115.

  The public display device 103 is a display device for the purpose of announcing cancellation information at various schools, and when a course is registered as personal information, the display unit 115 of the portable information terminal 101 displays a cancellation instruction. Only courses corresponding to the user's courses are displayed. In addition, the public display device 103 specifies information on an empty classroom that can be studied in the absence period as related public information. As a result, the control unit 117 can also display information on empty classrooms on the display unit 115.

  As described above, in the present embodiment, after the imaging unit 113 of the portable information terminal 101 images the display of the public display device 103, the control unit 117 changes the display information based on the related personal information to the display unit 115. Display. That is, the user obtains information in which personal information is reflected in public information by using his / her portable information terminal 101 by imaging the display of the public display device 103 that displays public information. Can do. Since the public information customized for each individual can be presented to the user (viewer) without displaying personal information on the public display device 103, privacy is protected, and the display on the public display device 103 is displayed. It is not occupied with personal information. In addition, the operation of imaging the display of the public display device is an intuitive and direct operation for a user who desires to acquire necessary information. Therefore, the user can operate the portable information terminal 101 according to the present embodiment without feeling any particular difficulty.

  In the present embodiment, the control unit 117 causes the communication unit 111 to transmit personal information to the public display device 103 when the image pickup unit 113 images the display of the public display device 103, and from the public display device 103. The related public information related to the personal information can be received, and the display information changed based on the related personal information and the related public information can be combined and displayed on the display unit 115. That is, the display unit 115 displays not only display information but also public information related to personal information. The user can obtain other public information that is likely to be interesting by deriving from the public information displayed on the public display device 103. For example, by displaying products that the user is likely to be interested in as related public information, the user's new willingness to consume is induced, and the purchase activity by the user is promoted.

  In this embodiment, the information presentation system 11 stores display information or personal information, and provides the personal information server 105 or public server 107 that provides the display information or personal information to the portable information terminal 101 or the public display device 103. Can have. Since the portable information terminal 101 or the public display device 103 does not store display information or personal information, the processing load on the portable information terminal 101 or the public display device 103 can be reduced. In addition, costs for realizing the portable information terminal 101 or the public display device 103 can be reduced.

  Although the present invention has been described based on the drawings and examples, it should be noted that those skilled in the art can easily make various modifications and corrections based on the present disclosure. Therefore, it should be noted that these variations and modifications are included in the scope of the present invention.

  For example, the functions included in each component, each step, etc. can be rearranged so that there is no logical contradiction, and multiple components, steps, etc. can be combined or divided into one It is.

  In the description of the embodiment of the present invention described above, the process of changing the display information based on the related personal information and the process of combining the changed display information and the related public information are processes performed by the portable information terminal. Although the process for identifying the related public information related to is described as the process performed by the public display device, these processes are limited to the process performed by either the portable information terminal or the public display device It is not a thing. For example, an information processing device can be made independent of a portable information terminal and a public display device, and the information processing device can perform the above processing. Thereby, the processing load of a portable information terminal and a public display device can be reduced.

11 Information Presentation System 101 Mobile Information Terminal 103 Public Display Device 105 Personal Information Server 107 Public Information Server 109 Network 111 Communication Unit 113 Imaging Unit 115 Display Unit 117 Control Unit 120 Floor Map 121 Destination 123 Route 125 Coupon Information

Claims (4)

A portable information terminal that displays information related to the display content of a public display device,
A display for displaying information;
An imaging unit for imaging the display of the public display device;
When the imaging unit images the display of the public display device, a communication unit that receives display information related to the display content of the public display device;
A personal digital assistant provided with a control part which changes the display information based on related personal information relevant to the display information among personal information of a user of the personal digital assistant terminal, and displays it on the display part. The portable information terminal according to claim 1, wherein the control unit further includes:
When the imaging unit images the display of the public display device, the communication unit causes the personal information to be transmitted to the public display device, and related public information related to the personal information is transmitted from the public display device. Let
A portable information terminal characterized in that the changed display information and the related public information are combined and displayed on the display unit. An information presentation system having a public display device and a portable information terminal that displays information related to the display content of the public display device, the portable information terminal comprising:
A display for displaying information;
An imaging unit for imaging the display of the public display device;
When the imaging unit images the display of the public display device, a communication unit that receives display information related to the display content of the public display device from the public display device;
An information presentation system comprising: a control unit that changes the display information based on related personal information related to the display information among personal information of the user of the portable information terminal and displays the display information on the display unit. In the information presentation system according to claim 3,
An information presentation system further comprising a server for storing the display information or the personal information and providing the display information or the personal information to the portable information terminal or the public display device.

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