JP2004187249A - Real-time broadcasting in limited area, and sales promotion method linked therewith - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide real-time broadcasting for further satisfying the people congregating in a limited area on a specific purpose, and to provide a sales promotion method to be realized by being linked with the broadcasting. <P>SOLUTION: A computer is selectively provided with a transmitting (light emitting) apparatus corresponding to a receiving (light receiving) logic of a communication device that a mobiler legally available within a limited range has and an administrative server via the Internet, such that the real-time broadcast at each of limited places prepared on a web site or a mobile web site is provided to the mobiler and further, real-time sales promotion information such as price change or real-time CM information is transmitted to the administrative server. Thus, various kinds of sales promotion information may be surely provided in real time to clients near the computer. <P>COPYRIGHT: (C)2004,JPO&NCIPI

Description

[0001]
BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a real-time broadcasting system implemented in a limited area where people gather for a specific purpose, such as watching sports, shopping, conventions, sightseeing, airports, events, and the like, and interlocking with the real-time broadcasting. And realization of a promotion system that includes dynamic price changes in the real world.
[0002]
2. Description of the Related Art General radio broadcasting is a technique mainly used for viewing (listening) by a wide and unspecified number of people, and is a physical broadcast. It is not a system that distributes broadcasts with content specific to audiences in a mobile environment in a specific area limited to.
[0003] Digital broadcasting such as terrestrial digital television broadcasting, terrestrial digital radio broadcasting, and digital satellite broadcasting has a large number of channels and frequencies, so that there is a possibility that the broadcasting can be carried out in a limited area. Digital devices for viewing (listening to) programs are expensive and are expected to take time to spread.
[0004] Existing terrestrial broadcasting generally provides only one type of program at the same time on the same channel and frequency, and its broadcasting range is only covered in a two-dimensional manner. It is impossible to distribute programs having different contents in a pinpoint manner.
[0005] Internet radio broadcasting and Internet television broadcasting provide a wide variety of contents, but viewing (hearing) them in a mobile environment involves problems such as expensive mobile terminals and communication costs.
[0006] Push-type information provision from a mobile Web site to a browser phone is technically feasible, but there is no killer content proposal that is widely accepted in the market.
[0007] Although community FM broadcasting is suitable for broadcasting in a limited area, a place where people gather for a specific purpose does not always coincide with a place where the broadcasting is being carried out.
[0008] There has been known a mini-FM station for personally broadcasting by attaching a radio transmitting unit to a reproducing apparatus, and the mini-FM station broadcasts using Internet radio and music contents on a website. The form is an example of a wireless information communication system disclosed in JP-A-2002-324189 that handles audio data. However, both the mini-FM station and the wireless information communication system disclosed in Japanese Patent Application Laid-Open No. 2002-324189 are systems until a broadcast is transmitted, and the same form of broadcast becomes a medium having social value. It is indispensable to integrate with a receiving system in which the broadcast is directed to a receiving terminal of each mobile.
The "position-based information support system using a powerless small communication terminal (Cobit)" using infrared communication developed by the National Institute of Advanced Industrial Science and Technology (AIST) is a system for voice information based on the position and direction of the terminal. Although it is a technology that enables transmission, it has not yet reached the quality of providing entertainment such as music.
[0010] At present, wearable terminals capable of receiving audio broadcasts can be produced at low cost, and there is no broadcasting system that makes effective use of such terminals.
[0011] The advertisement in the existing broadcasting is suitable for widely transmitting information to an unspecified number of people, but is not suitable for pinpoint promotion in which a target is clarified in a small lot.
There is no sales promotion method that enables discounts according to sales, inventory, vacant seats, etc., and dynamic price changes in the real world. The present invention aims to solve these problems.
[0013]
According to the present invention, there is provided a program which provides a highly value-added live information to a mobile stationer who gathers at a specific place for a specific purpose, taking into consideration entertainment. The above problem is solved by providing a broadcast including advertisements and advertisements by the most practical means at that time regardless of the type of wireless terminal possessed by the mobile device.
[0014] The broadcast is viewed (listened) by utilizing the wireless portable terminal owned by the mobile phone itself, and the most realistic in view of the place where the broadcast is developed and the technical and economic aspects at that time. This broadcasting system is constructed by selling, distributing, or renting a mobile terminal to a mobile station located there.
According to the present invention, a computer selects a media source consisting of voice, text, and moving image information, and transmits a signal corresponding to a reception (light reception) logic of a communication device that is legally usable within a limited range of the computer. By selectively providing a light-emitting device and installing a plurality of the transmitting (light-emitting) devices in close proximity to each other, in a limited area where a broadcast environment capable of on-air distribution of different media sources to the communication device can be pinpointed. Is a real-time broadcast.
Also, the present invention provides a wireless communication system in which the transmitting (emitting) device is a PHS, IMT-2000, IEEE802.11X, and HIPERLAN / 2 wireless LAN, Bluetooth, MMAC, HomeRF, FWA, SHF, which correspond to a digital communication device. Or, by having one transmission logic among LF, MF, HF, VHF, UHF, and infrared rays corresponding to the analog communication device, the communication device can broadcast in a specific area regardless of digital or non-digital type. It is a real-time broadcast in a limited area.
According to the present invention, the computer selects a digital broadcast using a digital signal as a media source via a digital broadcast tuner selectively provided in the computer, a CATV, or the Internet, and transmits the digital broadcast. By using an analog-compatible logic for the device, it is a real-time broadcast in a limited area where on-air viewing (listening) of the digital media source is possible even if the communication device is an analog terminal.
[0018] Further, the present invention improves the viewing / listening environment for analog broadcasting within a specific range by selecting broadcasting using an analog signal as a media source via the CATV or the Internet. Alternatively, the broadcast is a real-time broadcast in a limited area which is not restricted by the broadcast coverage.
Further, according to the present invention, when the computer is connected as a media source to a management server selectively provided via the Internet, media data of all contents on a web site or a mobile web site is stored. It is a real-time broadcast in a limited area where various types of broadcast modes to be used are realized.
[0020] The present invention also provides a wireless communication system, wherein the communication device is a wireless portable terminal, the wireless portable terminal plays the media source within a limited range, and the wireless portable terminal goes out of the limited range. This is a real-time broadcast in a limited area where the wireless portable terminal can seamlessly reproduce the third media source distributed within the range without changing the channel and frequency.
Further, according to the present invention, the communication device is a wireless portable terminal A, the wireless portable terminal A receives (receives) the media source, the wireless portable terminal A amplifies a received (received) signal, Transmitting the amplified signal to another wireless portable terminal B having the same kind of communication logic around the wireless portable terminal A, wherein the wireless portable terminal B is similarly located around the wireless portable terminal B; Amplification and transmission of a media source to and from a wireless portable terminal C having a communication logic of the relay type are performed continuously by the relay portable transmission / reception by the wireless portable terminals. Is a real-time broadcast.
The present invention also provides a portable telephone having software of an instant messenger function, which enables the communication device to exchange information in real time between the management server and an information providing computer connected via the Internet. And real-time broadcasting in a limited area realized by a wireless mobile terminal that distributes media data by push to the mobile phone by using a wireless mobile terminal compatible with the Internet protocol.
According to the present invention, real-time sales promotion information is recorded in a management server via the Internet from the computer installed in a store in a limited area, and the management server includes a distribution information database in which distribution information data is recorded. The management server extracts the existing promotion information corresponding to the real-time promotion information from the distribution information database, and rewrites the existing promotion information stored in the computer to the real-time promotion information. Wherein the rewritten real-time sales promotion information is provided to the customer near the store at that moment by multimedia of voice, text, and video according to the type of the wireless portable terminal. It is a promotion method.
Further, according to the present invention, the sales promotion information to be changed is price change (discount) information in real time, and the price change information is provided to a customer near the store and selected by the computer at the same time. The price change information is displayed in real time on the electronic price display board in the store provided in a special manner, so that the context marketing can be realized for the real customer in the store without the wireless portable terminal. This is a sales promotion method realized by real-time broadcasting in limited areas that can be planned.
[0025] According to the present invention, in order to obtain a customer who has purchased the discount product at a price higher than a minimum price as a repeater, the name and the purchase price of the customer are transmitted from the computer of the store to the management server via the Internet. The recorded points are automatically calculated based on the price difference between the purchase price and the minimum selling price, the management server acquires the gift receiving address of the gift point from the customer list storage means, and stores the gift point in the customer list storage means. If the mobile terminal of the gift receiving customer is a terminal capable of displaying character data, the mobile terminal e-mail address acquired at the time of the product and stored in the customer list storage means is used. Notification method and point service to contact the customer's terminal by hand, and management of the gift of the point By integrating the acquisition point data of over server of the customer point card, with the announcement method and point service to be displayed in response to a request from the customer, a sales promotion method for implementing a real-time broadcast in the limited area.
According to the present invention, the sales promotion information to be changed is CM information that an advertiser wants to appeal to a customer in real time, and the management server switches from real time CM insertion storage means to real CM distribution, The real-time CM switched by the distribution switching means is distributed to the customer's terminal in a push manner by multimedia, so at that moment, the real CM is reliably provided to the customer near the store at the best timing, Further, this is a sales promotion method realized by real-time broadcasting in a limited area, in which the effect of the commercial is shown to the advertiser in a visible manner.
[0027]
DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Embodiments of the present invention will be described in detail with reference to the drawings.
(1) In FIG. 1, computers 1a / 1b installed inside and outside the limited range -A / B are connected to various recording medium reproducing devices 2a / 2b such as DVD, CD, HD players, or for digital or analog broadcasting. By connecting to the tuners 6a / 6b, various media data can be obtained from a recording medium and digital and analog broadcasts. When the devices 3a / 3b that transmit (emit) radio waves and light 5 corresponding to the reception (light reception) logic of the communication device 4 that are legally usable within the limited range -A / B are connected to the computer 1a / 1b. A broadcasting environment capable of pinpointly distributing different media sources on the air to a plurality of communication devices 4a / 4b in close proximity is constructed.
(2) In FIG. 2, the transmission logic of the transmission (light emitting) device 3 is a digital communication device (not shown) such as IEEE 802.11X or Bluetooth used in a hot spot, an analog device such as FM, infrared light or the like. By adopting one of the devices corresponding to the communication device (not shown), the communication device can receive broadcast regardless of digital or non-digital type.
Further, the computer 1 installed inside or outside the limited area obtains a digital broadcast media source via the broadcast tuner 6 or the Internet 7, and from the transmission device 3, the wearable FM radio 10 a which is one of the analog communication devices 4 By transmitting an FM radio wave that can be received by the user, the digital media source can be viewed on air even if the communication device is an analog terminal.
The computer 1 installed inside or outside the limited area obtains a media source by broadcasting (not shown) of a low-output radio wave such as a community FM broadcasting via the high-performance broadcasting tuner 6 or the Internet 7 and transmits it. By transmitting FM radio waves that can be received by the wearable FM radio 10a or the like from the device 3, it is possible to improve the broadcasting environment, such as eliminating the difficulty in listening to low-power broadcasts and expanding the broadcast coverage range. In a region completely different from the range, the broadcast can be heard in real time, which corresponds to claim 4.
When the computer 1 is connected to the management server 8 via the Internet 7, media data of all contents 9 on the web site or the mobile web site is selected by the computer 1 through the management server 8, It becomes possible to broadcast via the distribution information (media source) database 8a. As a result, a real-time broadcast that satisfies the purpose of the mobile station in the limited area is uploaded on a web site or a mobile web site via the Internet 7 so that various real-time broadcasts corresponding to various limited places can be performed. Broadcasting becomes possible, which corresponds to claim 5.
Further, when the communication apparatus is various wireless portable terminals 10a / 10b, the wireless portable terminals 10a / 10b playing various media sources 11 within the limited range -C go out of the limited range -C. Then, when the mobile terminal 10a / 10b falls within the third limited range -D, the third media source 12 distributed within the third limited range -D by implementing the same broadcasting system. Can be reproduced seamlessly without changing the channel and the frequency, which corresponds to claim 6.
(3) In FIG. 3, the wireless portable terminals are wearable FM radios 14 to 16 and browser phones 17 to 19. When each of the wireless portable terminals A14 / 17 receives (receives) the media source 11, the respective wireless portable terminals are received. The mobile terminal A14 / 17 amplifies the received (light-receiving) signal and transmits the amplified signal to another wireless mobile terminal B15 / 18 having the same kind of communication logic in the vicinity. Similarly, the wireless mobile terminal B15 / 18 also performs ad hoc communication for amplifying and transmitting a media source to a wireless mobile terminal C16 / 19 having the same kind of communication logic in the vicinity, thereby broadcasting over a relatively wide range. This can be done, which corresponds to claim 7.
When the communication device is a browser phone 20a capable of receiving a media source by push, the management server 8 selects a broadcast of a corresponding limited place from a distribution information (media source) database 8a via the Internet 7, In the case of push distribution to the browser phone 20a or in the case of a wireless portable terminal 20b compatible with the Internet protocol, real-time broadcast distribution is realized by pulling and receiving the broadcast from the nearest base station. This corresponds to claim 8.
(4) In FIG. 4, the management server 8 is provided with a distribution information (sales promotion information) database 8b in which sales promotion information is recorded and stored. When the real-time sales promotion information 21 to be transmitted to the customer in real time is generated on the side of the store, the real-time sales promotion information 21 is transmitted from the computer 1 inside and outside the store to the management server 8 via the Internet 7. You.
The management server 8 extracts the existing promotion information corresponding to the transmitted real-time promotion information 21 from the distribution information database 8b, and stores the existing promotion information stored in the computer 1. Is updated to the latest real-time promotion information 21. The rewritten latest real-time promotion information 21 is converted into audio data 21a, text 21b, and video multimedia data information at the moment according to the type of the wireless portable terminal. The information that the store side wants to convey in real time is reliably provided to the potential customer 22 of the store having the wireless portable terminal 14/20 near the store.
Of the various terminals shown in FIG. 3, the customer 22 wearing the wearable FM radio 14 is voice data 21a, and the customer 22 having the various terminals 20a / 20b with liquid crystal is voice 21a and text. Price change (discount) information can be obtained on both sides of 21b.
Further, in order to provide the above price change (discount) information to a real customer 23 who does not have a wireless portable terminal and is in the store in real time, the customer who is in the store along with the corresponding product is provided. When the computer 1 is connected to the electronic price display board 24 installed in a location prominent in the area 23, the price change (discount) information is provided in real time to a real customer in the store. These series of sales promotion methods correspond to claims 9 to 10, which are methods for realizing context marketing.
When this price change information is implemented in, for example, a retail store and applied to most products, the information is provided to the management server 8 as real-time sales promotion information 21 while checking the stock status and sales of the product. When input, the price change according to the number of stocks, sales, and vacancies recorded in the distribution information (sales promotion information) database 8b can always be changed, and dynamic price change in the real world, that is, regular price sales, becomes common. It can be a sales method that greatly changes the conventional concept that is used to solve the problem of inventory.
When this price change information is applied to, for example, a movie theater or a theater, the remaining time until the screening (start) and the vacant seat status are input to the management server 8 as real-time sales promotion information 21. If the vacant seats are not filled even when the screening start time approaches, it is possible to implement a sales promotion method that gradually lowers the price until vacancies are exhausted.
Further, as an application method of this price change information to restaurants, the vacancy rate can be reduced by dynamically changing the price of the menu between meals when customers are crowded and at other times. To go. In this case, as the real-time sales promotion information 21, data such as the vacancy rate and the purchase status of the ingredients are input. If the vacancy rate is high, the menu price is reduced, and the price of the menu using ingredients that are frequently purchased on the day is reduced. As a result, a price structure that reflects the daily situation and the ever-changing situation is realized.
The follow-up to a customer who feels disadvantageous due to the above-mentioned various price changes (a customer who feels that he / she has purchased the same product, ticket, and menu at a high timing) is performed by a method described later with reference to FIG. Solve this.
Further, even when the store side suddenly comes up with the information to appeal to the customer, the real-time CM is input to the management server 8 as the real-time sales promotion information 21 and recorded in the distribution information (sales promotion information) database 8b. Switching from the real-time CM insertion storage means to the real CM delivery, the "time bargain after 10 minutes" and "special lunch" information are matched to the customer's terminal 14/20 by voice, voice and text, and further. The multimedia including the audio, the text, and the video including the moving image provides the real-time CM to the customer 22 near the store at the best timing. This corresponds to claim 11.
Regardless of the price change information or the real-time CM information, the appeal of such information can be immediately known by the number of customers who come to the store with the terminal 14/20 as it is, so that the advertiser Will be able to confirm the value of this media as an advertising medium at a glance, and will be able to change the information every moment according to the customer's reaction to the sales promotion information.
(5) In FIG. 5, each retailer, movie theater, theater, restaurant, or the like asks a customer 25 who purchases a product, ticket, or menu whose price is changed to be higher than the minimum price when purchasing the product. The customer's name, purchase merchandise, and purchase price are transmitted from the sales terminal 27 connected to the computer 1 of the store via the Internet via the Internet to the management server 8 via the Internet. (Sales promotion information) These information are recorded in the point information database and the customer information database in the database 8b.
Thereafter, when the price of the product or the like is changed and the final minimum selling price is reached, the minimum selling price information is stored in the point information database 8b in the distribution information (sales promotion information) database 8b of the management server 8. Is transmitted to the management server 8, the management server 8 selects, from the customer information database, customer information on the purchase of the commodity having the lowest selling price at a higher price, and obtains the difference between the purchase price and the lowest selling price. , And add the points to the existing points recorded in the customer information database to calculate a discount price at the time of the next purchase corresponding to the new total points.
The management server 8 rewrites the discount price information based on the existing points of the customer 25 stored in the computer 1 with the latest discount price information. The series of processes described above is the method of claim 12.
As means for transmitting the latest discount price information to the customer, the customer is invited to a point card 26 service, which is created free of charge at the time of product purchase or the like, through a browser phone 20a, an Internet protocol phone, or the like of the customer 25. The address of the terminal 20b, the personal computer 28, etc. is acquired, and the distribution destination address is stored in the customer information database in the distribution information (sales promotion information) database 8b of the management server 8 from the sales terminal 27 connected to the computer 1 via the Internet. Information is recorded.
The latest discount price information of the customer determined by the method according to the twelfth aspect is based on the above address, via the Internet, a terminal such as a browser phone 20a of the customer 25, an Internet protocol telephone, or the like. 20b, the latest discount price information is displayed as character data 29 on each monitor of the personal computer 28, and this is the method of claim 13.
Further, the latest discount price information of the customer determined by the method of claim 12 is updated in the point card 26 of the customer every time the card is presented by the customer, Claim 14 is a method of promoting sales by notifying the customer of the next discount price information 29 displayed as character data on the monitor.
Further, the latest discount price information of the customer determined by the method of claim 12 is transmitted to the customer who submits and purchases the point card 26, through the sales terminal 27, the customer's receipt 30, or another piece of paper. (Illustration omitted) is printed in a conspicuous color such as vermilion, which corresponds to claim 15.
While a specific embodiment of the invention has been described, many modifications can be made without departing from the scope and spirit of the invention. Therefore, the above description should not be construed in a limiting sense, and the scope of the present invention is defined only by the appended claims and their equivalents.
[0053]
The effect of the present invention is to realize a real-time broadcast in any scene where a large number of people gather with a common purpose in a physically limited place, and in each place, one mobile In order to further satisfy the purpose of the venue and enjoy the unprecedented broadcasting that can be obtained when all information including advertisements is desired, the number of mobilization to the place and the improvement of customer satisfaction for the two broadcasters For the 3 ad providers, context marketing that can improve cost-effectiveness by promoting targeted promotion in small lots and promote prompt decision can be practiced, and for 4 broadcast producers, And the effective utilization of equipment, human resources and know-how that can be obtained.
In this broadcast, in parallel with the multimedia distribution to the terminal owned by the mobile device itself, by distributing (selling) an extremely inexpensive terminal capable of receiving an audio broadcast to a person who does not have a suitable terminal, Navigating with voices can make the real experience that mobilers experience on the spot deeper and more enjoyable.
Further, the present invention includes a sales promotion method that has the potential to drastically change “always regular price sales”, which can be said to be the mainstream in business customs, which has been continued for a long time. This brings dynamic real-world price changes to the commercial arena as a means of solving the fundamental problems of commercial activities such as inventory and vacancies that go beyond simply broadcasting.
[Brief description of the drawings]
FIG. 1 is a broadcast system capable of pinpoint broadcast on-air distribution to two close communication devices.
FIG. 2 shows a variety of media sources, including all content on websites, mobile websites, channels, and the like, where mobile communication devices travel, whether by digital or non-digital mobile devices. A broadcast system that allows seamless on-air reception without changing the frequency.
FIG. 3 is an ad hoc communication by a wireless portable terminal capable of receiving, amplifying and transmitting a media source, and a broadcast system for a wireless portable terminal capable of receiving a media source by push.
FIG. 4 instantly guides a potential customer having a wireless portable terminal near the store to a store by providing information that the store wants to convey in real time, and at the same time does not have the terminal in the store. A sales promotion law that appeals to customers by displaying the changed (discounted) price via an electronic price display board.
FIG. 5 is a point service method as a follow-up to a customer who is disadvantaged by a price change.
[Explanation of symbols]
1 Computers installed inside and outside the limited area
3 Transmission (light emitting) device
4 Communication equipment
7 Internet
10a Wearable FM radio
8 Management server
8a Distribution information (media source) database
8b Distribution information (promotion information) database
21 Real-time sales promotion information
24 Electronic price display board
26 reward cards
29 Next discount price information expressed as character data

Claims (15)

A real-time broadcasting system in a limited area,
A computer selects a media source including voice, text, and moving image information, and selectively selects a transmitting (light emitting) device corresponding to a receiving (light receiving) logic of a communication device, which is legally available to the computer within a limited range. A method of constructing a broadcasting environment in which a plurality of transmitting (light emitting) devices are provided in close proximity to each other, so that different media sources can be distributed on-air to the communication device in a pinpoint manner. The method of claim 1, wherein
PHS, IMT-2000, IEEE 802.11X, and HIPERLAN / 2 wireless LAN, Bluetooth, MMAC, HomeRF, FWA, SHF, and LF, MF corresponding to the analog communication device. , HF, VHF, UHF, and infrared, so that the communication device can broadcast in a specific area regardless of digital or non-digital type. The method according to claim 1 or 2, wherein
The computer selects a digital broadcast using a digital signal as a media source via a digital broadcast tuner selectively provided in the computer or via the Internet, and sets the transmitting (light emitting) device as non-digital compatible logic. A method wherein the digital media source can be viewed on the air (listening) even if the communication device is an analog terminal. The method according to claim 1 or 2, wherein
When the computer selects an analog broadcast using an analog signal as a media source through a high-sensitivity analog broadcast tuner selectively provided in the computer or the Internet, the analog broadcast within a specific range is selected. A method characterized by improving a viewing (listening) environment or broadcasting that is not restricted by a broadcasting area covered by the broadcasting. The method according to claim 1 or 2, wherein
By connecting the computer as a media source to a management server selectively provided via the Internet, a variety of various media using media data of all contents on a web site or a mobile web site can be used. A method characterized in that different types of broadcast modes are realized. The method according to any one of claims 1 to 5,
When the communication device is a wireless portable terminal, the wireless portable terminal plays the media source within the limited range, and when the wireless portable terminal goes out of the limited range, the third device being distributed within the third limited range A broadcast environment in which the wireless portable terminal can seamlessly play the media source without changing the channel and frequency. The method according to any one of claims 1 to 5,
The communication device is a wireless portable terminal A, the wireless portable terminal A receives (receives) the media source, the wireless portable terminal A amplifies a received (received) signal, and transmits the amplified signal to the wireless portable terminal A. A call is transmitted to another wireless portable terminal B having the same kind of communication logic around the portable terminal A, and the wireless portable terminal B also has the same kind of communication logic around the wireless portable terminal B. C. A method in which broadcasting is performed in a relatively wide range by continuously performing relay-type reception and transmission by the wireless portable terminals that amplify and transmit a media source to C. The method of claim 5, wherein
A wireless portable terminal having software of an instant messenger function capable of exchanging information in real time between the management server and an information providing computer connected to the management server via the Internet; A method comprising: distributing media data to a wireless mobile terminal by a push by using the mobile terminal. A real-time multimedia evolving sales promotion method implemented in conjunction with the method of claim 5,
Real-time sales promotion information is recorded on a management server via the Internet from a computer installed in a store or facility (hereinafter collectively referred to as a store) that provides and sells goods and services to customers in a limited area, and the management server stores A distribution information database that records distribution information data is provided, and the management server extracts existing promotion information corresponding to the real-time promotion information from the distribution information database, and stores an existing promotion information stored in the computer. The sales promotion information is rewritten to the real-time sales promotion information, and the rewritten real-time sales promotion information is multimedia of voice, text, and video depending on the type of the wireless portable terminal. A method characterized by being provided reliably. 10. The method of claim 9, wherein
The renewed sales promotion information is real-time price change (discount) information, and the price change information is provided to a customer near the store, and at the same time, the information in the store selectively provided in the computer is provided. A method in which the price change information is displayed in real time on an electronic price display board, so that a customer in the store without the wireless portable terminal can be notified of the price change in real time. 10. The method of claim 9, wherein
The changed sales promotion information is CM information that the advertiser wants to appeal to the customer in real time, the management server switches from the real time CM insertion storage unit to real CM distribution, and the real time switched by the real CM distribution switching unit. A method wherein a commercial is provided to a customer near the store at the moment with the best timing. The method of claim 10, wherein
In order to acquire a customer who purchased the discounted product higher than the lowest price as a repeater, at the time of purchasing the product, the name and purchase price of the customer are stored in the point information database of the management server via the Internet from the computer at the store. Is recorded in the customer information database. Thereafter, triggered by the input of the minimum price determination information to the management server, the management server calculates the price difference between the purchase price of the customer and the minimum selling price as an acquisition point, and the management server A point service for acquiring the customer information from the information database, adding the acquired points to the existing points corresponding to the customer information, and calculating a discount price at the time of the next purchase corresponding to the new total points obtained by adding the acquired points. Features method. 13. The method of claim 12, wherein
At the time of purchasing the product, in addition to the customer's name and the purchase price, an email address of the customer's mobile terminal is recorded in the customer information database of the management server from the computer of the store via the Internet, and the management server 13. The method of claiming discount information to the customer by displaying the discount price of claim 12 on the mobile terminal, and executing the discount by presenting the display by the customer. 13. The method of claim 12, wherein
The method according to claim 1, wherein the point service information is recorded on the customer-specific point service card, and the discount information is executed when the customer presents the point service card and makes a purchase. 13. The method of claim 12, wherein
The customer who submits the loyalty card is notified that the discount will be executed at the time of the next purchase on the customer's receipt or other piece of paper, and the amount actually discounted is different from the usual color A method characterized in that the receipt itself is turned into a medium for acquiring repeaters by being printed in color characters.

Images