JP2004094743A - Sales support server, sales support system, sales support method and sales support program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide high quality service considering a balance between the business transaction of a selling company and a customer's demand. <P>SOLUTION: Specification information that specifies vehicle specification, and estimate requests are received from client terminals (S305), and whether to transmit estimated values stored in an estimated value database 802, to the client terminals 2, 3 or to inquire of the selling company 4 about the estimated values is determined (S306). <P>COPYRIGHT: (C)2004,JPO

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention relates to a sales support server, a sales support system, a sales support method, a sales support program, and a storage medium.
[0002]
[Prior art]
Currently, there is a service that allows a customer to select various parts via a network and presents a desired retail price of a vehicle in which the selected parts are combined. Such a service is called BTO (Build To Order), and basically exchanges information via a network between a server managed by a manufacturer and a client terminal. However, in recent years, not only have manufacturers offered suggested retail prices, but as part of the BTO service, they have also offered customers quoted prices determined independently by vehicle sales companies. When presenting the quoted price in this way, the manufacturer's server embeds the quoted price sent from the sales company in the fixed form prepared in advance, and all customers who have requested the quoted price Automatically responded by email.
[0003]
[Problems to be solved by the invention]
However, in the conventional system, since the fixed form is simply sent back by e-mail, it may give a bland impression to the customer. In addition, the communication between the sales company and the customer has become weaker, and the information that can be obtained through in-store sales, such as why the customer stopped purchasing at the estimated price and how much the estimated price was lower, had been decided. Was no longer available.
[0004]
Thus, such systems lacked the resources to update quoted prices, and quoted prices were nearly constant. As a result, some customers have complained that the estimated price is too high and that they cannot enjoy price negotiations when purchasing a vehicle.
[0005]
On the other hand, if the sales clerk of the sales company calculates the estimated price once for all customers, there is a problem that the business process becomes complicated.
[0006]
The present invention has been made in order to solve the above-mentioned problems of the prior art, and aims to provide high-quality services in consideration of the balance between business processing of a sales company and customer needs. It is in.
[0007]
[Means for Solving the Problems]
In order to achieve the above object, an apparatus according to the present invention comprises:
For a plurality of types of vehicles, an estimated price database in which vehicle specifications and an estimated price for selling the vehicle are stored in association with each other, a sales company terminal used by a vehicle sales company, and a client terminal. A sales support server that can communicate with each other via a network,
Receiving means for receiving, from the client terminal, specification information for specifying the specification of the vehicle and an estimate request,
Reading means for reading an estimated price from the estimated price database based on the specification information,
First transmitting means for transmitting the estimated price read by the reading means to the client terminal;
A second transmission unit for transmitting the specification information received by the reception unit to the sales company terminal, for inquiring the sales company for an estimated price;
When the receiving unit receives the estimate request, it determines whether to transmit the estimated price stored in the estimated price database to the client terminal or inquire the sales company for the estimated price, Or control means for controlling the second transmission means;
It is characterized by having.
[0008]
Further, the information processing apparatus further includes checking means for checking with the sales company terminal whether or not the estimated price read by the reading means may be presented to the customer,
It is preferable that the first transmitting means transmits the estimated price to the client terminal according to a result of the confirmation by the confirming means.
[0009]
Here, the control means includes:
In response to an estimate request received within a predetermined period from the update of the estimated price in the estimated price database, controlling the first transmitting means to transmit the estimated price stored in the estimated price database to the client terminal. Are also suitable.
[0010]
The sales support server further comprises:
A price information database storing a market price related to the vehicle,
The control means,
Using the specification information received by the receiving means, read out the relevant market quote from the price information database, read the quoted price from the quoted price database, and determine the difference between the read quoted price and the market quoted price. In the case where the estimated price is within the range, it is also preferable to control the first transmitting means to transmit the estimated price stored in the estimated price database to the client terminal.
[0011]
The receiving means further receives a desired price from the client terminal,
The control means, when the estimated price read from the estimated price database is higher than the desired price received by the receiving means, and if the difference is within a predetermined range, the first transmitting means It is also preferable to transmit the estimated price read under control to the client terminal.
[0012]
The receiving means further receives a desired price that the customer wants to purchase from the client terminal,
The control means, when the estimated price read from the estimated price database is higher than the desired price received by the receiving means, and if the difference is within a predetermined range, the first transmitting means It is also preferable that the desired price received under control is transmitted to the client terminal as an estimated price.
[0013]
The receiving means further receives a desired price that the customer wants to purchase from the client terminal,
It is also preferable that the control means transmits the received desired price to the client terminal when the desired price received by the receiving means is higher than the estimated price read from the estimated price database.
[0014]
The estimated price database stores the estimated price for each salesperson of the sales company,
The receiving means receives specification information, an estimate request, and a desired price specifying the salesperson from the client terminal,
If the desired price received by the control unit is higher than the estimated price read from the estimated price database, the control unit receives the estimated price for the salesperson stored in the estimated price database. It is also preferable that after updating with the desired price, the first transmitting means is controlled to transmit the read out estimated price to the client terminal.
[0015]
The estimated price database stores the estimated price for each salesperson of the sales company,
The receiving means further receives salesperson information specifying the salesperson from the client terminal,
It is also preferable that the reading means reads the estimated price from the estimated price database based on the salesperson information and the specification information.
[0016]
The estimated price database stores estimated prices for all specifications of the vehicle,
It is also preferable that the reading means reads out an estimated price of the same specification as the specification included in the specification information received by the receiving means.
[0017]
The estimated price database stores estimated prices for some specifications of the vehicle,
It is also preferable that the reading unit reads an estimated price of a specification close to the specification information when the estimated price of the specification information received by the receiving unit is not stored in the estimated price database.
[0018]
The estimated price database stores estimated prices for some specifications of the vehicle,
The reading means, when the estimated price of the specification information received by the receiving means is not stored in the estimated price database, reads an estimated price of a specification close to the specification information,
It is also preferable that the control means corrects the read estimated price and transmits the estimated price corresponding to the specification information received by the receiving means to the client terminal by the first transmitting means as the estimated price.
[0019]
The sales support server is managed by the manufacturing company,
It is also preferable that the estimated price data included in the estimated price database is not updated by the manufacturer, but can be updated only by access from the sales company terminal of the sales company.
[0020]
Further, in order to achieve the above object, a system according to the present invention includes:
A sales support server managed by a vehicle manufacturer that can communicate with each other via a network, and a quote that stores the vehicle specifications and the estimated price at the time of selling the vehicle in association with each other for a plurality of types of vehicles. A price database, a sales terminal used by the vehicle sales company, and a sales support system including a client terminal,
The sales support server,
Receiving means for receiving, from the client terminal, specification information for specifying the specification of the vehicle and an estimate request,
Reading means for reading an estimated price from the estimated price database based on the specification information,
First transmitting means for transmitting the estimated price read by the reading means to the client terminal;
A second transmission unit for transmitting the specification information received by the reception unit to the sales company terminal, for inquiring the sales company for an estimated price;
When the receiving unit receives the estimate request, it determines whether to transmit the estimated price stored in the estimated price database to the client terminal or inquire the sales company for the estimated price, Or control means for controlling the second transmission means;
It is characterized by having.
[0021]
To achieve the above object, the method according to the present invention comprises:
A sales terminal and a client terminal used by a vehicle sales company that can communicate with each other via a network, and for a plurality of types of vehicles, the vehicle specifications and an estimated price for selling the vehicle are stored in association with each other. A sales support method using the estimated price database and
A receiving step of receiving, from the client terminal, specification information for specifying the specification of the vehicle and an estimate request,
A determination step of determining whether to transmit the estimated price stored in the estimated price database to the client terminal or to inquire the sales company for the estimated price when the estimation request is received in the receiving step;
In the determining step, if it is determined to transmit the estimated price stored in the estimated price database to the client terminal, read the estimated price from the estimated price database based on the specification information received in the receiving step, A first transmitting step of transmitting to the client terminal;
A second transmitting step of transmitting the specification information received in the receiving step to the sales company terminal when it is determined in the determining step that the sales company is inquired of an estimated price;
It is characterized by having.
[0022]
To achieve the above object, the program according to the present invention comprises:
A sales terminal and a client terminal used by a vehicle sales company that can communicate with each other via a network, and the specifications of the vehicle and the estimated price at the time of selling the vehicle are stored in association with each other for a plurality of types of vehicles. A sales support program for presenting an estimated price to a customer using an estimated price database,
On the computer,
A receiving step of receiving, from the client terminal, specification information for specifying the specification of the vehicle and an estimate request,
A determination step of determining whether to transmit the estimated price stored in the estimated price database to the client terminal or to inquire the sales company for the estimated price when the estimation request is received in the receiving step;
In the determining step, if it is determined to transmit the estimated price stored in the estimated price database to the client terminal, read the estimated price from the estimated price database based on the specification information received in the receiving step, A first transmitting step of transmitting to the client terminal;
A second transmitting step of transmitting the specification information received in the receiving step to the sales company terminal when it is determined in the determining step that the sales company is inquired of an estimated price;
Is executed.
[0023]
In order to achieve the above object, a storage medium according to the present invention stores the above sales support program.
[0024]
【The invention's effect】
According to the present invention described above, high-quality services can be provided in consideration of the balance between the business process of the sales company and the needs of customers.
[0025]
That is, according to the invention according to any one of claims 1, 13 to 16, whether the quoted price is automatically read from the database and presented to the customer, or whether the quoted price is directly contacted with the sales company Is determined, an appropriate estimate can be presented without imposing an excessive burden on the sales company.
[0026]
In other words, in response to a quote request from a customer, the sales company basically presents a quote one by one while observing the response of the customer. For example, the quoted price stored in the quote database is calculated based on the market price. In the case where various conditions such as not being far from the above are satisfied, the estimated price can be read out and automatically presented to the customer, so that the burden of the sales company conducting the estimation study can be reduced.
[0027]
Further, the sales support server according to claim 2 checks with the sales company whether or not the quoted price automatically read from the quoted price database can be presented to the customer. Can be prevented from being presented to the customer, and the sales company only has to input whether or not to approve it at the sales company terminal, so the burden is reduced compared to the case of calculating quotes for every quote request one by one. it can.
[0028]
In addition, the sales support server according to claim 3 automatically transmits the estimated price in the estimated price database to the client terminal in response to an estimate request received within a predetermined period from the update of the estimated price database. Can automatically be offered to customers with high quoted prices.
[0029]
Further, since the sales support server according to claim 4 automatically presents the estimated price in consideration of the market price, it is automatically presented without presenting an insane estimated price away from the market price. The estimated price can be set to an appropriate value. If an estimated price that is far from the market price is stored in the estimated price database, it is sufficient to check with the sales company and update the value.
[0030]
In addition, the sales support server according to claims 5, 6, and 7 presents an estimated price according to the desired price presented by the customer, and therefore can present an appropriate estimated price without impairing the customer's feelings.
[0031]
More specifically, in claim 5, if the estimated price of the database is slightly higher than the desired price, the estimated price of the database can be presented to the customer as it is and the customer can be satisfied. By setting the difference between the desired price and the estimated price within a range that does not affect the customer's willingness to purchase, purchase can be encouraged without reducing the estimate.
[0032]
According to claim 6, if the estimated price of the database is only slightly higher than the desired price, the desired price can be presented to the customer as the estimated price as it is to satisfy the customer. If the difference between the desired price and the estimated price is set within a range that does not affect the profit of the sales company, the customer can be satisfied with a slight reduction in the estimate. In addition, in this case, need to update the estimated price, which is stored in the database, that falls not O in stopping the estimated price, which is stored in the database can be prevented.
[0033]
According to claim 7, when the desired price is higher than the estimated price in the database, the customer is presented with the desired price, so that both the customer and the sales company can be satisfied.
[0034]
The sales support server according to claim 8 can store a different estimated price for each salesperson of the sales company in the database. Therefore, a different quote price can be presented to the customer at each discretion for each salesperson, and the quote can be presented in a form more similar to the current person-to-person sales method.
[0035]
Since the sales support server according to the ninth aspect stores the estimated prices for all the specifications of the vehicle in the estimated price database, it is possible to read the estimated price according to the specification requested by the customer, and to obtain an accurate price. Estimated prices can be easily sent.
[0036]
Since the sales support server according to claims 10 and 11 stores the estimated price for a part of the specification of the vehicle in the estimated price database, the estimated price close to the specification requested by the customer with a small storage capacity. Can be read out, and the estimated price stored in the database can be easily updated. In the sales support server according to the eleventh aspect, the read estimated price is further corrected by the deviation of the specification, so that the accurate estimated price can be presented.
[0037]
Although the sales support server according to claim 12 is managed by the manufacturer, the estimated price data included in the estimated price database is not updated by the manufacturer, and can be updated only by accessing from the sales company terminal. Has become. Therefore, the manufacturer cannot control the estimated price, and the seller can set the estimated price independently.
[0038]
BEST MODE FOR CARRYING OUT THE INVENTION
Hereinafter, preferred embodiments of the present invention will be illustratively described in detail with reference to the drawings. However, the relative arrangement of components, display screens, and the like described in this embodiment are not intended to limit the scope of the present invention to only them, unless otherwise specified.
[0039]
First, a sales support system as an embodiment of the present invention allows a customer to select various parts via a network, and presents a desired retail price and an estimated price of a vehicle combining the selected parts to a BTO (Build To Order). Service.
[0040]
Therefore, in the following embodiments, a custom-designed vehicle is a type in which a customer selects a specification according to his / her preference from a plurality of options such as parts and colors using the BTO service of the sales support system. It is a combined vehicle.
[0041]
The customer is a person who can access the system according to the present embodiment and receive the service, and is a prospective customer or the like who is considering purchasing a personalized vehicle.
[0042]
<Overall system configuration>
FIG. 1 is a conceptual diagram illustrating an overall configuration of a sales support system according to the present embodiment.
[0043]
In FIG. 1, a sales support system includes a BTO server 1 as a vehicle sales support server, a desktop computer 2 and a PDA 3 as client terminals, and sales company terminals 4 (4a to 4c) installed and managed for each sales company. Which can communicate with each other via the Internet 5 and the intranet 6 respectively. Note that, here, only two client terminals and only three sales company terminals are shown due to the drawings, but it is needless to say that the present system can include more client terminals and sales company terminals.
[0044]
Among them, the BTO server 1 can further communicate with the database 100, and can write and read various information to and from the database 8 in accordance with operations on the desktop computer 2 and the PDA 3 and instructions from the dealer terminal 4. .
[0045]
Further, although not shown, the BTO server 1 receives web content including a plug-in for displaying a screen for a BTO service on the desktop computer 2 or the PDA 3, or receives vehicle specification information from the desktop computer 2 or the PDA 3. A CGI (Common Gateway Interface) program is provided for reading the desired retail price and the estimated price according to the received specification information from the database 8 and returning them to the terminals. The BTO server 1 has a hardware configuration of a general server to which an IP address is assigned, and includes a CPU, a memory, a hard disk, and the like in addition to a communication device, and connects to another server or database on the Internet. Is accessible.
[0046]
As a result, the customer accesses the BTO server 1 via the Internet, browses web contents prepared in the BTO server with the browser installed on the desktop computer 2 or the PDA 3, and estimates a desired personalized car. You can get the price.
[0047]
The desktop computer 2, the PDA 3, and the sales company terminals 4a, 4b, and 4c are general information terminals, at least a communication device using a general communication protocol such as TCP / IP, and the Internet using the communication device. And a mailer for exchanging mail with a terminal connected to the Internet by accessing a server on the server 3 and browsing web contents. Of course, a CPU and a memory for executing a browser and a mailer are also mounted.
[0048]
On the other hand, as shown in the figure, the database 8 includes a customer information database 801, an estimated price database 802, a manufacturer suggested retail price database 803, a return mail format database 804 for each sales company, a reference information database 805, and a market price database 806. Have been. The following information is stored in each database in a state where the information is appropriately associated with each other.
[0049]
Customer information database 801: Stores information such as customer name, customer ID, password, mail address, address, telephone number, quote request ID, etc. in association with each other. The estimate request ID is information for identifying data relating to an estimate requested in the past, and by referring to the estimate request ID, it is possible to obtain not only the number of times of the estimate request but also the date and time of the estimate request and the response, It is possible to read out information about the sales company that performed the above.
[0050]
Estimated price database 802: stores a plurality of specification information prepared in advance for the customer to specify the individual specification vehicle and an estimated price at the time of selling the individual specification vehicle specified by the specification information in association with each other. ing. It should be noted that the estimated price is stored for each sales company, and the past estimation history and the like are also stored.
[0051]
Manufacturer's suggested retail price database 803: Stores a plurality of individual-specific vehicles specified by the specification information and a manufacturer's suggested retail price preset by the manufacturer for each individual-specific vehicle in association with each other.
[0052]
Return mail format database 804: Stores format data (template information) used when presenting an estimated price in response to a quote request from a customer. In this embodiment, since the reply to the estimate is made by e-mail, the format data is in a template format corresponding to the mailer.
[0053]
Reference information database 805: Stores sales histories for each sales company as information to be used when sales staff of the sales company calculate an estimated price.
[0054]
Market market price database 806: Stores price information on various vehicles sold by other vehicle manufacturers. For example, it is referred to when an individual sales company presents an estimated price to a customer or updates data in an estimated price database.
[0055]
Although not shown here, the database 8 also stores a database that stores information about the sales company (such as a sales person and an address) and information about parts that can be selected for each vehicle model. The database is included.
Next, detailed contents of the estimated price database 802 will be described with reference to FIG. As shown in the figure, the estimated price database 802 is separately prepared for each of all the sales companies.
[0056]
The estimated price database 802 for each sales company includes the following data.
[0057]
Latest estimated price data 802a: An estimated price automatically presented in response to an estimate request from a customer is stored. The quoted price that the seller individually responds to the customer is stored here as the quoted price for the automatic reply, except in exceptional cases. However, in order to maintain the freshness of the estimated price, the estimated price stored here is automatically deleted after a predetermined period has elapsed. Therefore, even if a customer requests an estimate, the estimated price corresponding to the specification information may not be stored. This data can also be input and updated by operating with the consent of the sales company representative.
[0058]
Estimated price history data 802b: A price that has been previously estimated for a customer and is not the latest estimated price is stored. That is, what is stored here is the estimated price that was once stored as the latest estimated price data 802a, but has been overwritten by updating, or deleted after a predetermined period has elapsed.
[0059]
Automatic reply prohibition customer data 802c: Stores the ID of a customer who should not make an automatic reply. For customers, it is necessary to avoid bad impressions due to automatic replies. Therefore, by referring to the data 802c, it is determined whether or not the other party can automatically reply.
[0060]
Estimated number of times data 802d: Data storing the number of times of making an estimate request for each customer. A customer who has repeatedly made a request for quote to the same sales company is considered to be highly motivated to purchase. Therefore, in order to build a closer relationship with such customers and to encourage the purchase of vehicles, the number of quote requests is counted for each customer, and a customer who exceeds a predetermined number of times is regarded as a prospective prospect as an automatic reply prohibition data. 802c to prohibit automatic reply.
[0061]
Exceptional estimate price data 802e: For example, when an exceptionally low estimate price is presented due to various circumstances of the sales company (improvement of sales situation), the estimate price individually calculated by the sales company is usually automatically replied. If the price is far from the estimated price, it is stored here as exceptional price data.
[0062]
Specification group data 802f: The specification group to be searched when the estimation request is received and the latest estimation price data 802a is referred to is stored. That is, this data is used to determine to which specification group the specification information received together with the estimation request belongs. Then, when the specification group is known using this data, the latest estimated price data 802a is searched for an estimated price corresponding to the specification group.
[0063]
For example, it is assumed that the specification requested for estimation is base model A type + engine B + mission 4-stage AT + tire C + interior D type + audio E type. Then, for example, it is assumed that the specification group data 802f includes a group defined by a combination of the base model, the engine, and the mission. In this case, the specification group data 802f is searched from the received specification information, and a group X defined by the base model A type + engine B + mission 4-stage AT is derived. Then, it is searched in the latest estimated price data 802a whether or not the estimated price is stored for any of the individually-specified vehicles belonging to the group X. Then, among the individual specification vehicles belonging to the group X, the estimated price of 2 million yen for the base model A type + engine B + mission 4-stage AT + tire C + interior D type + audio F type is stored as the latest estimated price data 802a. Then, since only the specification information and the audio type for which the estimation was requested are different, if the audio difference is 20,000 yen, the estimated price of 200 + 2 = 2.02 million yen is automatically calculated by correcting the difference. Present. If no estimated price is stored for the individual specification vehicle belonging to the group X, the sales company individually calculates the estimated price.
[0064]
In other words, the estimated price database stores the estimated price only for a part of the individual specification car. If the estimated price of the specification information received as the estimate request is not stored as the latest estimated price data, the An estimated price having a specification close to the above is read, the read estimated price is corrected, and transmitted to the client terminal. According to this, the storage capacity of the database can be reduced, and the work of updating the estimated price becomes easy.
[0065]
Estimable lowest price data 802g: The lowest price permitted to be attached to a vehicle of each specification in the sales company is stored.
[0066]
Automatic reply allowable value setting data 802h: Used to determine whether or not to read the estimated price from the latest estimated price data 802a and to automatically reply. The permissible price difference between the estimated automatic reply price and the market price, the permissible price difference between the estimated automatic reply price and the desired price desired by the customer, and the like are stored.
[0067]
Estimate response salesperson data 802i: The salesperson who responded to the estimate is stored in association with each estimate request.
[0068]
Here, the estimated price database 802 is prepared for each sales company, but the present invention is not limited to this, and is prepared for each sales person of the sales company and differs for each sales person. It is good also as a system which can show an estimate price to a customer. When a customer visits a store (sales company) and negotiates a business, the salesperson can present an estimated amount personally determined. Therefore, storing the estimated price for each salesperson enables services to be provided to customers in a manner closer to a person-to-person sales form.
[0069]
Further, here, the latest estimated price data 802a stores the estimated price individually calculated by the sales company and is deleted after a certain period of time. The estimated price corresponding to the individual specification car is not stored. However, the present invention is not limited to this, and a configuration may be employed in which estimated prices corresponding to all individually-specified vehicles are stored, and a review is encouraged at regular intervals.
[0070]
Further, although the BTO server 1 is managed by the manufacturer, the estimated price data included in the estimated price database is not updated by the manufacturer, but can be updated only by accessing from the sales company terminal. . Therefore, the manufacturer cannot control the estimated price, and the seller can set the estimated price independently.
[0071]
<Process flow when using the service>
Next, a flow of a service providing process using the present sales support system will be described with reference to FIGS.
[0072]
First, a customer connects to the Internet using the desktop computer 2 or PDA 3 as a client terminal, and accesses the URL of the BTO server 1 (for example, HTTP: //www.BTO.com). On the other hand, the BTO server 1 causes the client terminal to display Web content prepared in advance.
[0073]
FIG. 4 is a diagram showing an example of a display screen of the Web content. This screen is a screen for setting specifications and displaying a manufacturer's suggested retail price. A specification selection field 401, a vehicle appearance display field 402 based on the selected specification, an interior display field 403, a manufacturer's suggested retail price, A display field 404 and a selected detailed specification list display field 405 are included.
[0074]
The specification selection field 401 includes an engine selection step 1, a drive system (two-wheel drive or four-wheel drive, etc.) selection step 2, an exterior selection step 3, an interior selection step 4, and an electrical system selection. A tab is prepared for each step so that the specification can be determined in six steps, namely, step 5 for selecting the sales company option prepared independently for each sales company and step 6 for selecting each sales company option.
[0075]
When the customer selects each tab in step S301 and selects an engine, a drive system, or the like, the information is sent to the BTO server 1. In step S302, the BTO server 1 reads the appearance image and the interior image corresponding to the selection and the desired retail price from the database. Then, in step S303, information about the desired retail price is returned to the client terminal. Thus, on the client terminal, the image displayed in the appearance display field 402 or the interior display field 403 in step S304, the price in the manufacturer's desired retail price display field 404, and the like are changed in real time in accordance with the customer's specification selection operation. Will be.
[0076]
That is, when the customer operates the client terminal to select specifications while the screen of FIG. 4 is displayed, the specification selection operation reception (S301), the database search (S302), and the desired retail price in FIG. The reply (S303) and the suggested retail price display (S304) are repeated.
[0077]
When a certain amount of specification selection information is input from the customer on the specification selection screen in FIG. 4, the quote request button 406 and the negotiation application button 407 can be selected. In a normal procedure, the customer selects the quote request button 406 before selecting the negotiation application button 407. When the estimate request button 406 is selected and the BTO server 1 receives the estimate request, the BTO server 1 transmits display data for displaying a sales company selection screen and a customer information input screen to the client terminal, and the estimated price is displayed. Requesting the selection of a sales company for calculating the customer information, requesting further simple input of customer information, and saving the specification selection screen of FIG. 4 at the time when the estimate request button 406 is selected in the BTO server 1.
[0078]
The customer information requested here is used for identification with other customers and does not necessarily include the address and real name.However, in this system, at least the e-mail address is Including. However, the present invention is not limited to replying the estimated price by e-mail. That is, a method of providing an estimated price display field on the specification selection screen in FIG. 4 and displaying the estimated price display field in the field may be used. In that case, there is no need to request an e-mail address as customer information, and only a customer ID for identifying a customer in the BTO server 1 may be used. Of course, a password or the like may be requested.
[0079]
The customer information input screen is further provided with a desired price input field and a comment field. The user can enter a price that is considered acceptable for purchase at this price, or input a comment to the sales company. Or it is possible.
[0080]
Further, the number of pieces of customer information that need to be input may be increased according to the number of requests for quotes. For example, the first quotation request can be made by inputting an e-mail address. However, at the second time, when the e-mail address is input, the customer information database 801 and the quotation number database 802d are searched and the quotation request number is calculated. If it is found that is twice or more, and it is found that the address or name has not been input yet, control may be performed so that the quote request button 406 cannot be selected unless further customer information is input. In this way, the customer does not needlessly request an estimate many times, and the load on the server and the burden on the sales company can be reduced.
[0081]
Before the specification selection screen as shown in FIG. 4 is displayed, the customer may be required to input these customer information. In this case, a process of registering the customer information of the customer in the customer information database 801 is performed simultaneously with the database search process S302.
[0082]
In step S305 of FIG. 3, when a sales company is selected on the client terminal and customer information is input, the information is transmitted to the BTO server 1, and the BTO server 1 transmits the received specification information and customer information in step S306. From the estimated price database 802, it is determined whether the estimated price can be automatically replied.
[0083]
If it is determined that an automatic reply is acceptable, the process proceeds to step S307, and the estimated price is read from the estimated price database 802 using the specification information. Then, the process proceeds to step S311, where the estimated price read from the database is embedded in the e-mail template read from the return mail format database 803, and transmitted to the client terminal. At the same time, the sales company is notified of which customer has automatically replied what quoted price (S323).
[0084]
On the other hand, if it is determined that an automatic reply should not be made, the process proceeds to step S308, where the specification information and the customer information are transmitted to the sales company terminal 4 to request calculation of an individual estimate. In the present embodiment, an estimate request to the sales company is made by e-mail to the sales company.
[0085]
The BTO server 1 has web contents for a sales company to input an estimate price, and embeds a URL for accessing the page in an estimate request email. In other words, the quote input URL is embedded in the quote request email to the sales company. In step S309, the sales company representative receives the quote request email at the dealer terminal 4, opens the email, and selects the URL. Then, the Web browser of the sales company terminal 4 accesses the web content in the BTO server 1 corresponding to the quote request. As a result, a screen as shown in FIG. 5 is displayed on the display of the dealer terminal 4.
[0086]
FIG. 5 is a diagram illustrating an example of the estimate input screen. As shown in FIG. 5, on the screen for inputting an estimate, as the information to be used when calculating the estimated price, the number of times of the estimate request 501 of the customer, the name of the previous person in charge 502, the customer information 503, the customer's vehicle purchase History 504, specification information 505 for which quote is desired, manufacturer's suggested retail price 506 for that specification, quoted price for automatic reply 507, quoted price 508 presented last time, quoted price 509 entered by customer, quote available A minimum price 510 and an estimated price input field 511 are shown.
[0087]
Thus, for example, by referring to the number of times of estimation request 501, it is possible to determine whether the customer is presenting the first estimate or presenting the estimate again. Further, by referring to the estimated price 508 previously presented to the same customer, the upper limit of the estimated price that can be presented this time can be grasped. This is because presenting the same customer with a higher quoted price than the previous time is very dishonest to the customer and may lose the customer's trust. That is, the estimated price 508 presented last time functions as a means for regulating the estimated price for the salesperson.
[0088]
Further, a specification verification button 515 is provided on the right side of the quote price 508 presented last time, and when the specification verification button 515 is selected, the specification subjected to the previous request for quotation and the target of the current request for quotation are provided. The specification difference from the specification is transmitted from the BTO server 1 and displayed on the sales company terminal. Of course, it is also possible to display only the specification information that was the target of the previous estimation and let the salesperson compare the specification information with the current estimation target. If there is a specification difference, the salesperson can carefully calculate the estimated price this time by not considering an inappropriately high quoted price by considering it together with the previously quoted price 508. it can.
[0089]
When the reference information button 514 is selected on the page of FIG. 5, the reference information screen shown in FIG. 6 is displayed. As reference information, competing vehicle type information 601, a successful bid status 602 of an estimated vehicle, competing information 603 on the current customer, and the like are read from the reference information database 805, transmitted to the dealer terminal, and displayed.
[0090]
The competition information 603 indicates to which dealer the customer requests an estimate. The stores shown here are stores sharing the same BTO system, and include stores that have not yet provided a quote.
[0091]
The competitive information 603 includes a store closest to the customer's address, a store that the customer has purchased, a store that has provided a service to the customer, and In addition, sales associates who are socializing are also shown. Note that, of course, these pieces of information are displayed when the customer is completely specified, and the competitive information 603 is not displayed when essential information such as a name and an address is not input.
[0092]
In addition, the stores indicated in the competition information 603 are assigned priorities based on predetermined criteria. This priority is indicated by numbers 1 to n in order from the store where it is desirable to sell. However, this priority is not absolute and is only a guide. For example, the order may be simply arranged in order from the customer's address and the sales company located at a short distance, or may be arranged only in the order in which the customer has made an estimate request. That is, in the competitive information 603 of FIG. 6, the C dealer is displayed as the first place in the estimation ranking, but the C dealer does not necessarily have to present the lowest estimated price, and is close to the customer address, so that the customer is closer. In other words, it is more desirable that the dealer C provide the lowest price estimate.
[0093]
As described above, the salesperson of the sales company can obtain useful information for calculating the estimate from the screens of FIGS.
[0094]
The estimated price calculated by the salesperson is stored in the estimated price database 802 as the latest estimated price data 802a for automatic reply in principle. For this reason, salespeople need to be cautious in calculating quote prices so as not to offer low quote prices in the dark. The reference information shown in FIGS. 5 and 6 contributes to such a careful calculation of the estimated price, and can prevent the latest estimated price data 802a from decreasing at an inappropriate pace.
[0095]
The estimated price is individually calculated from these reference information, and when the estimated price is entered in the input field 511 of FIG. 5 and the OK button 512 is selected, the estimated price is transmitted to the BTO server 1 in step S310 of FIG. Send.
[0096]
The BTO server 1 determines whether or not the received estimated price is appropriate, and when determining that the received price is inappropriate, transmits a warning to the sales company terminal and requests approval before proceeding to step S311. Specifically, the estimated price previously presented to the same customer and the received estimated price are compared while taking into account the specification difference, and it is determined whether the received estimated price is too high. If there is no difference in specifications between the previous estimation request and the current estimation request, it is determined to be inappropriate if it is higher than the previously presented estimated price. If there is a specification difference, an estimated price is calculated by adding the specification difference to the previously presented estimated price, and if the estimated price to be presented this time is higher than the estimated price, it is determined to be inappropriate. Further, when a price lower than the predetermined minimum price is received, it is determined to be inappropriate.
[0097]
When the approval acquisition button 513 is selected, an approval acquisition screen (not shown) is displayed, and if a predetermined password is entered on the screen, what is the estimated price entered in the entry field 511? Even if it is determined to be appropriate, the process proceeds to step S311.
[0098]
Here, the estimable minimum price 510 is the lowest price that is allowed to be attached to a vehicle of the specification within the sales company. This is stored in the estimated price database 802 and is protected so that only a specific person of the sales company can update it. This prevents the sales staff of the sales company from selling the vehicle at an unreasonably low price without permission and presenting a price higher than the previous estimated price as an estimate.
[0099]
In FIG. 5, the input field 511 is blank, but at the time of display in FIG. 5, a configuration is used in which the previously proposed quote price and the recommended quote price derived from the specification difference between the previous quote and the current quote are input and displayed. Is also good. This facilitates the salesperson to determine the estimated price. If the same customer has already made a request for a quote more than a predetermined number of times, control may be performed so that an amount less than or equal to the quoted price presented last time cannot be entered in the input field 511. According to this, it is possible to prevent the estimated price from continuing to decrease every time a customer requests an estimate.
[0100]
Further, it is also possible to make it impossible for anyone other than the last person in charge to input in the input field 511. For example, the person in charge of the store and the password of the store may be registered in the BTO server 1 so that the input field 511 cannot be changed unless the ID and password of the person in charge 502 have been previously input. Such input control for the input field 511 can be performed by a JAVA (registered trademark) script, a CGI program, or a plug-in prepared in the BTO server 1. Since it is already known to control data input to web content using a CGI program or plug-in, the details of the specific program are omitted here.
[0101]
If the BTO server 1 further determines in step S310 that the estimated price input in the input field 511 is appropriate, the BTO server 1 performs processing for storing the estimated price in the estimated price database. Specifically, data of a screen for selecting how to save in the estimated price database 802 is transmitted to the sales company terminal 4, and such a screen is displayed. By operating the sales company terminal 4 in that state, the sales company staff can save the estimated price individually calculated and replied as the latest automatic reply estimate price data, or use the exceptional estimate price data. You can choose to save as. As a result, the estimated price for automatic reply stored in the estimated price database can be updated at an appropriate opportunity, and an appropriate estimate can be presented without imposing an excessive burden on the sales company. Further, the sales company terminal is queried as to whether or not to overwrite the estimated price for automatic reply stored in the estimated price database, so that it is possible to prevent an inappropriate quote price from being stored for automatic reply. That is, the sales company terminal can sufficiently obtain an opportunity to update the estimated price for automatic reply, and can control the appropriate estimated price to be automatically transmitted.
[0102]
For example, when the estimated price individually calculated by the sales company is stored as an automatically replied estimated price, the price is stored as the latest automatically replied estimated price data. On the other hand, if the quoted price calculated individually by the sales company is significantly different from the quoted price normally answered automatically, save it as exceptional quoted price data and do not update the quoted price for automatic reply And In other words, the quoted price calculated exceptionally is saved separately from the quoted price for automatic reply, so that the quoted price for automatic reply does not drop too much, and an appropriate quote can be presented. .
[0103]
Here, if it is selected to save as the automatic reply estimate price data, it is necessary to authenticate the representative of the sales company. In other words, a screen for inputting the ID and password of the representative is further displayed, and without such input, only the exceptional estimated price data can be saved. With this, if the sales company has a management system in which only a predetermined approver knows the approval ID, the sales clerk at the sales company cannot overwrite the database without permission, and the system becomes more strict. You can control the quote price for automatic replies.
[0104]
When the estimated price for automatic reply is overwritten, the updated estimated price is stored in the estimated price history data 802b as a history. That is, when the estimated price for automatic reply is overwritten, the past estimated price is left in the database, so that the fluctuation history of the estimated price can be easily grasped. Such a fluctuation history can be used as reference information when determining how to update the estimated price for automatic reply, which makes it easier for the sales company to update the estimated price for automatic reply. . As a result, the customer's willingness to purchase can be aroused by a flexible update of the estimated price.
[0105]
Although the selection screen is displayed here to prompt the sales person in charge to make a selection, the BTO server 1 may automatically select the selection screen. For example, a control may be performed in which it is determined whether or not the difference between the input estimated price and the estimated price for automatic response is within a predetermined range, and if the difference is within the predetermined range, the data is stored as estimated price data for automatic response.
[0106]
Needless to say, the latest estimated price data in the estimated price database can also be updated by an estimated price updating operation directly from the sales company terminal. In other words, even when there is no quotation request from the customer, the quotation price update process can be performed directly from the dealer terminal. As a result, the sales staff of the sales company can update the database as appropriate, so that the customer's willingness to purchase can be stimulated by dynamically updating the estimated price.
[0107]
Next, in step S311, the BTO server 1 creates an e-mail including the received appropriate estimated price, and transmits an estimated price offer e-mail to the client terminal.
[0108]
When the BTO server 1 acquires the estimated price to be presented to the client terminal, the BTO server 1 generates a screen in which an estimated price display field and a sales company display field are further added to the specification selection screen of FIG. , Assign a unique URL. Then, the unique URL is embedded in the estimated price presentation mail transmitted to the client terminal.
[0109]
It should be noted that a comment to be described in the estimated price e-mail may be created. In that case, the comment is transmitted from the dealer terminal to the BTO server 1 in step S310. As a result, it is possible to send an e-mail indicating the price quote in accordance with the customer to the client terminal, and the relationship between the sales company and the customer can be made closer.
[0110]
When the client terminal receives the quote price offer e-mail in step S312 and accesses the embedded URL, the client terminal further displays on the specification selection screen of FIG. The estimated price can be displayed on the browser. Therefore, if the customer is dissatisfied with the quoted price presented by the quoted price mail, the customer operates the specification selection field 401 to return to step S301 to reexamine the specification or to return to the quote request button. The user may press 406 and proceed to step S305 to request a quote from another sales company. Of course, the same sales company may request a quote again. On the other hand, if there is no dissatisfaction with the quoted price presented by the quoted price mail, the customer may select the negotiation application button on the screen of FIG.
[0111]
When the negotiation application button 407 is selected on the screen shown in FIG. 4 in step S313, a screen for inputting detailed customer information is transmitted to the client terminal, and the input customer information includes specification information, sales company information, and estimated price. Is transmitted to the BTO server 1.
[0112]
When the BTO server 1 accepts the negotiation application, the BTO server 1 stores which customer has applied for the negotiation application at what estimated price to which sales company, and further, in step S314, the sales subject to the negotiation application. Send a negotiation application notification including detailed customer information, specification information, and estimated price to the company. Each negotiation application notice is provided with a negotiation number for identifying the negotiation.
[0113]
The sales company that has received the negotiation application notification in step S315 proceeds to step S316, and enters into a specific negotiation with the customer. In this step S316, for example, information exchange such as a method of payment of a fee, a delivery date, and a trade-in price of a car is performed by e-mail or by direct discussion between a sales clerk and the customer. Finally, in step S311, the customer The negotiation is completed when the fee is paid and the sales company delivers the customized vehicle as a vehicle.
[0114]
In step S317, the sales company with which the negotiation has been completed accesses the BTO server 1 using the sales company terminal 4 and inputs the result of the negotiation. Here, the negotiation result attached to the negotiation application notification and the final sales amount may be input as the negotiation result.
[0115]
The BTO server 1 stores the result of the negotiation in step S318, and further proceeds to step S319 to notify the sales company that has made the estimate of the result (negotiation result information). This notification is performed by a text mail as shown in FIG. In other words, quote request date 701, customer name 702, customer ID 703, negotiation closed date 704, negotiation closed sales company name 705, estimated price 706 presented by the mail receiving sales company, estimated price 707 presented by the negotiation closed sales company, email reception The specifications 708 for which the sales company has made an estimate and the specifications 709 for which the sales company has made an estimate are notified to all the sales companies who have not entered the negotiation. The reason why the headline of the e-mail is “notice of negotiation failure” is that it indicates that the negotiation has not been completed for the sales company that has received it. That is, the negotiation closed information for the first sales company becomes a negotiation unsuccessful notification to the second sales company. The negotiation failure notification may include information indicating the sales status of the negotiation closed sales company in addition to the above items.
[0116]
When each sales company receives such a negotiation completion notification at the sales company terminal 4 in step S320, the customer can see how much the estimate given by the company was higher than the estimate of the other company, You can get information that will be helpful when updating the estimated price database, such as whether you have decided to purchase.
[0117]
It should be noted that the URL shown in FIG. 7 is preferably embedded with a URL for accessing a page for changing the automatic reply estimate price of the sales company. Then, the sales company can immediately reflect the revised price quoted based on the email in the database.
[0118]
If the customer who has requested the quote has not entered into negotiations with any of the sales companies, in step S321, the BTO server 1 sends a follow-up request mail shown in FIG. 8 to each sales company (or only the priority sales company). Send. The follow request mail is a mail for requesting the sales company to confirm the customer's willingness to purchase the quote. As shown in the figure, this follow-up mail contains the name of the person in charge of the sales company, the e-mail address of the customer, a URL to a page displaying information about the customer, and specification information for which the customer has requested a quote. Is embedded in the page that displays.
[0119]
The BTO server 1 counts the number of days since the last estimated price transmission process, and automatically transmits a follow-up request e-mail when a predetermined period such as one month elapses without receiving negotiation application or negotiation closing information. Is programmed as
[0120]
When the sales company representative receives the follow-up request mail of FIG. 8 through the sales company terminal 4, it determines whether or not the follow-up is necessary for the customer, and if necessary, directly sends the follow-up mail ( Prompt for purchase by sending an e-mail to confirm the willingness to purchase to the customer who requested the quote.
[0121]
The BTO server 1 counts the number of days since the last estimated price transmission process, and automatically transmits a follow-up mail to the customer when a predetermined period has elapsed without receiving negotiation application or negotiation closing information. You may.
[0122]
<Judgment of automatic reply of estimate>
Next, the details of the determination in step S306 in FIG. 3 will be described in detail with reference to FIG.
[0123]
First, in step S901, when the specification information, the customer information, and the estimation request are received from the client terminal, the process proceeds to step S902, where the database is searched using the customer information included in the estimation request, and it is determined whether there is an estimation history. . If there is an estimation history, the process proceeds to step S903, and it is further determined whether or not the estimation request remaining as a history is for the same sales company as the sales company that is the subject of the current estimation request. If it is an estimate request for the same sales company, the process proceeds to step S904, and it is determined whether or not the request has been made within a predetermined period from the previous estimate request. If it is within the predetermined period from the previous estimation request in step S904, the process proceeds to step S308, where the specification information and the customer information are transmitted to the sales company terminal 4 to request calculation of an individual estimate.
[0124]
With these determinations, when the same sales company has been repeatedly requested to make an estimate within a predetermined period, it is possible to judge that the customer is highly motivated to purchase and make an individual estimate. As a result, it is possible to respond more carefully to customers who are willing to purchase. Note that, between step S904 and step S308, a process of determining whether an estimate request is for the same specification and a process of determining whether the estimate request is a predetermined number of times (three or four times or more) are interposed. A customer who has repeatedly made a quote request to the same sales company may judge that the customer is only for reducing the quoted price and automatically reply with the quoted price.
[0125]
If there is no estimation history, or if there is an estimation history, but it is not for the same sales company, or if a predetermined period has elapsed since the previous estimation, the process proceeds to step S905, and the automatic response prohibition condition is set. Perform verification.
[0126]
In the verification of the automatic response prohibition condition, the automatic response prohibition customer data 802c is referred to, and it is determined whether or not the customer is stored as not to be automatically replied. As a result, customers who can be determined to be very promising prospects with strong purchasing motivation, such as good customers, can be carefully presented with quotes, and distinguished from customers who have requested a quote on an interest-based basis. Action can be taken. The determination is also made based on whether or not the customer's comment is included in the quote request data from the customer. As a result, a customer who has made a quote request with a comment can be regarded as a customer with a high purchase motivation and respond more carefully. Conversely, a customer who has no comment is relatively unlikely to have a high willingness to purchase, and therefore can present an estimated price by an automatic reply, thereby reducing the burden on the sales company.
[0127]
If the customer is stored in the automatic reply prohibition customer data 802c or if there is a comment, the process proceeds to step S308, where the specification information and the customer information are transmitted to the sales company terminal 4 to request calculation of an individual estimate. .
[0128]
If the condition does not correspond to the automatic response prohibition condition, the process proceeds to step S906, and the latest estimated price data 802a is referred to based on the specification information. Then, it is determined whether a predetermined period has elapsed since the update of the estimated price in the database 802, and if the predetermined period has elapsed, the process proceeds to step S308.
[0129]
That is, from the quoted price stored in the latest quoted price data 802a, a quoted price corresponding to the specification for which the quote was requested is searched, and when the quoted price is updated is read out. However, for example, if it is six months or more before, the estimated price is determined to be too old for automatic reply, and an individual estimate is made.
[0130]
Next, in step S906, it is determined whether or not the estimated price for automatic transmission corresponding to the specification information is stored as the latest estimated price data 802a. If not, the process proceeds to step S308.
[0131]
Further, in step S906, referring to the market price database 806, it is determined whether the estimated price read from the latest estimated price data 802a is not far from the market price, and if it is far, the process proceeds to step S308. That is, using the specification information, the market price of the vehicle type to be compared is read from the market price database 806 and compared with the estimated price of the latest estimated price data 802a to determine whether the difference is within the allowable range. If it exceeds the allowable range, it is determined that the estimated price of the latest estimated price data 802 is not suitable for an automatic reply, and an individual estimate is made.
[0132]
By these determinations, it is determined whether or not the estimated price for automatic reply in the database is appropriate. If it is determined that the price is appropriate, the process advances to step S907 to determine whether or not the customer has input a desired purchase price. . If there is no input, the flow advances to step S908 to present the estimated price for automatic reply read from the database to the customer by e-mail.
[0133]
If the desired price has been input, the process proceeds to step S909, and it is determined which of the desired price and the estimated price for automatic reply is higher. If the estimated price for automatic reply is lower than the desired price, there is no problem, and the process proceeds to step S908, and the estimated price for automatic reply read from the database is presented to the customer by e-mail.
[0134]
If it is determined in step S909 that the estimated price for automatic reply is higher than the desired price, the process advances to step S910 to calculate the price difference and determine whether the price difference is within a predetermined range. If the price difference is not within the predetermined range, the estimated price for the automatic reply is far from the customer's request, so that it is determined that the problem is large if the automatic reply is made. Make a reasonable estimate.
[0135]
If the price difference in step S910 is within the predetermined range, it is considered that if the estimated price according to the desired price is presented, it is considered that the customer's willingness to purchase is increased. Therefore, the process proceeds to step S911, and the same price as the desired price is set as the estimated price. Present.
[0136]
<Effect of this embodiment>
As described above, according to the sales support system according to the present embodiment, the material for updating the estimated price can be obtained abundantly, and the estimated price can be updated flexibly. In addition, since it is possible to reflect a voice or the like from the customer that the estimated price is too high, the customer can enjoy the price negotiation when purchasing the vehicle.
[0137]
Further, since the salesperson of the sales company does not calculate the estimated price for every customer once, but automatically responds appropriately, the business process at the sales company does not become complicated.
[0138]
That is, high-quality services can be provided in consideration of the balance between the business process of the sales company and the needs of customers.
[0139]
<Other embodiments>
Note that the present invention is also achieved by the CPU of the BTO server 1 reading a program capable of realizing each processing described in FIG. 3 and FIG. 9 from some storage medium and executing the program. In this case, as the storage medium, in addition to a readable / writable semiconductor memory and a hard disk, any storage device such as an optical disk, a magnetic disk, and a magneto-optical disk can be adopted. It is included in the category. Therefore, data transmitted through a telecommunication line by using the Internet or the like can also be included in the scope of the present invention.
[Brief description of the drawings]
FIG. 1 is a diagram showing an overall configuration of a sales support system as an embodiment of the present invention.
FIG. 2 is a diagram showing an internal configuration of an estimated price database of a sales support system as an embodiment of the present invention.
FIG. 3 is a diagram illustrating a service providing method by a sales support system as an embodiment of the present invention.
FIG. 4 is a diagram showing an example of a specification selection screen presented by the BTO server 1 according to the embodiment of the present invention.
FIG. 5 is a diagram showing an example of an estimate input screen presented by the BTO server 1 according to the embodiment of the present invention.
FIG. 6 is a diagram showing an example of a reference information screen presented by the BTO server 1 according to the embodiment of the present invention.
FIG. 7 is a view showing an example of a negotiation failure notification e-mail transmitted by the BTO server 1 according to the embodiment of the present invention.
FIG. 8 is a diagram showing an example of a follow request e-mail transmitted by the BTO server 1 according to the embodiment of the present invention.
FIG. 9 is a flowchart illustrating a method of determining whether or not an automatic reply is possible in the BTO server 1 according to the embodiment of the present invention.

Claims (16)

For a plurality of types of vehicles, an estimated price database that stores the vehicle specifications and an estimated price for selling the vehicle in association with each other, a sales terminal used by the vehicle sales company, and a client terminal. A sales support server that can communicate with each other via a network,
From the client terminal, receiving means for receiving specification information and an estimate request for specifying the specifications of the vehicle,
Reading means for reading an estimated price from the estimated price database based on the specification information,
First transmitting means for transmitting the estimated price read by the reading means to the client terminal;
A second transmission unit for transmitting the specification information received by the reception unit to the sales company terminal, for inquiring the sales company for an estimated price;
When the receiving unit receives the estimate request, it determines whether to transmit the estimated price stored in the estimated price database to the client terminal or inquire the sales company for the estimated price, Or control means for controlling the second transmission means;
A sales support server comprising: Further comprising a confirmation unit for confirming to the sales company terminal whether or not the estimated price read by the reading unit may be presented to the customer;
2. The sales support server according to claim 1, wherein the estimated price is transmitted to the client terminal by the first transmission unit in accordance with a result of the confirmation by the confirmation unit. 3. The control means includes:
In response to an estimate request received within a predetermined period from the update of the estimated price in the estimated price database, controlling the first transmitting means to transmit the estimated price stored in the estimated price database to the client terminal. The sales support server according to claim 1, wherein: The sales support server further comprises:
Communicable with a price information database that stores market quotes associated with the vehicle;
The control means includes:
Using the specification information received by the receiving means, read out the relevant market quote from the price information database, read the quoted price from the quoted price database, and determine the difference between the read quoted price and the market quoted price. The sales support server according to claim 1, wherein when the value is within the range, the first transmitting means is controlled to transmit the estimated price stored in the estimated price database to the client terminal. The receiving means further receives, from the client terminal, a desired price that the customer desires to purchase,
The control means, when the estimated price read from the estimated price database is higher than the desired price received by the receiving means, and if the difference is within a predetermined range, the first transmitting means The sales support server according to claim 1, wherein the estimated price read under control is transmitted to the client terminal. The receiving means further receives, from the client terminal, a desired price that the customer desires to purchase,
The control means, when the estimated price read from the estimated price database is higher than the desired price received by the receiving means, and if the difference is within a predetermined range, the first transmitting means The sales support server according to claim 1, wherein the desired price received under control is transmitted to the client terminal as an estimated price. The receiving means further receives, from the client terminal, a desired price that the customer desires to purchase,
When the desired price received by the receiving means is higher than the estimated price read from the estimated price database, the control means controls the first transmitting means to receive the desired price as an estimated price. The sales support server according to claim 1, wherein the sales support server transmits the data to a client terminal. The estimated price database stores the estimated price for each salesperson of the sales company,
The receiving means further receives salesperson information specifying the salesperson from the client terminal,
The sales support server according to any one of claims 1 to 7, wherein the reading unit reads an estimated price from the estimated price database based on the salesperson information and the specification information. The estimated price database stores estimated prices for all specifications of the vehicle,
9. The sales support server according to claim 1, wherein the reading unit reads an estimated price of the same specification as the specification included in the specification information received by the receiving unit. The estimated price database stores estimated prices for some specifications of the vehicle,
The method according to claim 1, wherein when the estimated price of the specification information received by the receiving unit is not stored in the estimated price database, the reading unit reads the estimated price of the specification close to the specification information. 9. The sales support server according to any one of 9. The estimated price database stores estimated prices for some specifications of the vehicle,
The reading means, when the estimated price of the specification information received by the receiving means is not stored in the estimated price database, reads an estimated price of a specification close to the specification information,
The control means corrects the read estimated price and transmits the estimated price corresponding to the specification information received by the receiving means to the client terminal by the first transmitting means as an estimated price. 11. The sales support server according to any one of 1 to 10. The sales support server is managed by the manufacturing company,
The method according to claim 1, wherein the estimated price data included in the estimated price database cannot be freely updated by the manufacturing company, but can be updated only by accessing the sales company terminal of the sales company. 11. The sales support server according to any one of 11. A sales support server managed by a vehicle manufacturer that can communicate with each other via a network, a sales terminal used by the vehicle sales company, a client terminal, and a plurality of types of vehicles. And an estimated price database in which the estimated prices at the time of selling are stored in association with each other, and a sales support system comprising:
The sales support server,
From the client terminal, receiving means for receiving specification information and an estimate request for specifying the specifications of the vehicle,
Reading means for reading an estimated price from the estimated price database based on the specification information,
First transmitting means for transmitting the estimated price read by the reading means to the client terminal;
A second transmission unit for transmitting the specification information received by the reception unit to the sales company terminal, for inquiring the sales company for an estimated price;
When the receiving unit receives the estimate request, it determines whether to transmit the estimated price stored in the estimated price database to the client terminal or inquire the sales company for the estimated price, Or control means for controlling the second transmission means;
A sales support system comprising: The sales support server managed by the vehicle manufacturer, the sales terminal used by the vehicle sales company, the client terminal, and the vehicle specifications for multiple types of vehicles are correlated with the estimated price for selling the vehicle. A sales support method using an estimated price database stored and stored,
A receiving step in which the sales support server receives, from the client terminal, specification information for specifying a vehicle specification and an estimate request;
A determination step of determining whether to transmit the estimated price stored in the estimated price database to the client terminal or to inquire the sales company for the estimated price when the estimation request is received in the receiving step;
In the determining step, if it is determined to transmit the estimated price stored in the estimated price database to the client terminal, read the estimated price from the estimated price database based on the specification information received in the receiving step, A first transmitting step of transmitting to the client terminal;
A second transmitting step of transmitting the specification information received in the receiving step to the sales company terminal when it is determined in the determining step that the sales company is inquired of an estimated price;
A sales support method comprising: A customer using a sales company terminal used by a vehicle sales company, a client terminal, and an estimated price database in which vehicle specifications for a plurality of types of vehicles and an estimated price for selling the vehicle are stored in association with each other. A sales support program that provides an estimated price for
On the computer,
From the client terminal, a receiving step of receiving specification information for specifying the specification of the vehicle and an estimate request,
A determination step of determining whether to transmit the estimated price stored in the estimated price database to the client terminal or to inquire the sales company for the estimated price when the estimation request is received in the receiving step;
In the determining step, if it is determined to transmit the estimated price stored in the estimated price database to the client terminal, read the estimated price from the estimated price database based on the specification information received in the receiving step, A first transmitting step of transmitting to the client terminal;
A second transmitting step of transmitting the specification information received in the receiving step to the sales company terminal when it is determined in the determining step that the sales company is inquired of an estimated price;
A sales support program characterized by executing. A storage medium storing the sales support program according to claim 15.

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