JP2002311870A - Advertising service system, advertising service method and program - Google Patents

Abstract

(57) [Summary] [PROBLEMS] To provide useful information to a user by effectively utilizing computerized home appliances. The home appliance has a database that stores user information of a user who has subscribed to an advertisement service and information of home appliances owned by the user. An advertisement management server 14 that transmits an advertisement obtained by searching the database 15 for information on an advertisement that matches the attribute; and a home appliance that is connected to the advertisement management server 14 via the network 11 and that outputs the transmitted advertisement. The devices 13 are provided.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

[0001] The present invention relates to an advertisement service system using a home network and the Internet,
The present invention relates to an advertisement service method and a program.

[0002]

2. Description of the Related Art In recent years, a worldwide WAN (Wide) has been developed.
In addition to the rapid spread of the Internet, which is an Area Network, a home wireless LAN (Local Area Network) that applies a Bluetooth technology that defines the IEEE 802.11 standard as a basic specification.
k) A system is being realized, and by combining these networks of different scales, home electric appliances such as refrigerators, microwave ovens, air conditioners and the like (hereinafter referred to as "home electric appliances") which have been used independently until then. Can be turned into information equipment.

[0003]

However, assuming that home appliances generally used in the home are converted into information devices as described above, for example, a microwave oven or a refrigerator-freezer is equivalent to a personal computer or the like. It is unlikely that a key input unit, display screen, and data processing capability will be provided, and each has a limited capacity,
It is thought that a thing of the ability is carried.

[0004] However, specific operating means for more effectively utilizing information home appliances having a limited display capacity and the like have not been established, and are still being sought.

[0005] The present invention has been made in view of the above-mentioned circumstances, and an object of the present invention is to make it possible to more effectively utilize computerized home appliances and provide useful information to users. An object of the present invention is to provide an advertisement service system, an advertisement service method, and a program.

[0006]

According to the first aspect of the present invention,
A user information of the user who has subscribed to the advertisement service, a database storing information of home appliances owned by the user together with the advertisement information, and a database of advertisements that match the attributes of the home appliances at the time of requesting an advertisement from a registered home appliance. An advertisement server device having a search means for obtaining information by searching the database, and a transmission means for transmitting information of an advertisement obtained by the search means; and an advertisement server device connected to the advertisement server device via a network and transmitted. And a home appliance that outputs information of the advertisement.

With such a system configuration, more useful advertisement information can be provided to the user using the home appliance in accordance with the attributes of the user and the home appliance. It can be used effectively.

According to a second aspect of the present invention, in the first aspect of the present invention, the user information includes information on a user's age, gender, and family composition, and the home appliance information includes:
The search means includes information on a manufacturer name and a model name, and determines the information on the purchase layer of the home appliance as an attribute of the home appliance based on the user information and the home appliance information.

With such a system configuration, in addition to the operation of the invention described in the first aspect, the attributes of the advertisement required by the user are classified in more detail, and an appropriate one is selected and provided. Therefore, the efficiency of the advertisement can be improved, and a system useful for both the side providing the advertisement and the side providing the advertisement can be constructed.

[0010] According to a third aspect of the present invention, in the first aspect of the invention, the home appliance includes a selection unit for selecting whether or not to output an advertisement, and the advertisement server when the advertisement is selected by the selection unit. Transmitting means for transmitting an advertisement request to the device.

[0011] With such a system configuration, in addition to the operation of the first aspect of the present invention, an advertisement is distributed in response to a request from a user who uses home electric appliances. Can be obtained when and where needed, without having to deal with the annoying situation that is output randomly throughout the year.

According to a fourth aspect of the present invention, in the third aspect of the invention, the advertisement server device adds a service point to a user who owns the home electric appliance when transmitting advertisement information to the home electric appliance. When the number of service points reaches a specified value, a privilege is provided to the user.

With such a system configuration, in addition to the effect of the invention described in the third aspect, the user can receive a privilege according to the service point by receiving more advertisement distributions. Such an advertising system can be more activated.

According to a fifth aspect of the present invention, a user who has subscribed to an advertisement service and a database storing information on home appliances owned by the user together with advertisement information are used to store advertisements from registered home appliances. The method includes a search step of searching the database for information on an advertisement that matches the attribute of the home appliance at the time of the request, and a transmission step of transmitting the information of the advertisement obtained in the search step.

According to such a method, by providing more useful advertising information to the user using the home appliance in accordance with the attributes of the user and the home appliance, the informationized home appliance can be further improved. Can be used effectively.

According to a sixth aspect of the present invention, an advertisement from a registered home electric appliance is registered using a database storing user information of a user who has subscribed to the advertisement service and information on home electric appliances owned by the user together with advertisement information. The method is characterized by causing a computer to execute a search step of searching the database for information of an advertisement that matches the attribute of the home appliance at the time of the request, and a transmitting step of transmitting the information of the advertisement obtained in the search step. .

According to such a program content, the user who uses the home electric appliance is provided with more useful advertisement information corresponding to the attributes of the user and the home electric appliance, so that the computerized home electric appliance can be provided. Can be used more effectively.

[0018]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, an advertisement service system according to an embodiment of the present invention will be described with reference to the drawings.

FIG. 1 shows an example of a schematic configuration of the entire system. Reference numeral 11 denotes a public switched telephone network (PSTN, ISDN,
And various types of wireless communication networks) and the Internet.

The home appliances 13, 13,... Are connected to the network 11 as information terminals for receiving and displaying advertisement information for each home 12, 12,. And

However, with respect to the network 11,
An advertisement management server 14 that distributes advertisement information is connected. The advertisement management server 14 adopts a member registration property, and receives only a request from the advertiser 16 for home-use appliances 13, 13,. It provides a service for distributing and displaying information, and has a processing program for selecting and distributing an appropriate advertisement, and receiving information from an advertiser 16 on information on an advertisement to be distributed and registering a member. It is assumed that information on the user and the home electric appliances 13, 13, ... and information on search conditions for searching for appropriate home electric appliances 13, 13, ... are all stored in the database (DB) 15.

FIG. 2 exemplifies items to be registered at the time of user registration to be described later and their contents. Here, as items, “purchase date (of home electric appliance 13)”, “name”, “address”
"Age", "family composition", "occupation", "industry", "hobbies", "e-mail addresses" and "others" are listed. When the same user inputs information on a plurality of home electric appliances 13, 13,. Except for the purchase date item, it is assumed that each item needs to be input only once at the beginning, and that the input is automatically made after the second time.

FIG. 3 shows the items and contents of the device information for each of the home electric appliances 13, 13,... Inputted corresponding to the items of the purchase date.
"Format (model name)", "Product name" and "Serial number" are listed.

FIG. 4 is stored in the database 15.
The contents of the customer information database 15a including information on the registered user and the home electric appliances 13, 13,... The device information shown in FIG. 3 and the user information shown in FIG. 2 are stored in association with each of the home electric appliances 13 for each product category such as “refrigerator” and “microwave oven”. .

FIG. 5 is stored in the database 15.
This exemplifies the contents of a customer information feature database 15b including search condition information for searching for an appropriate home appliance.

Here, the “product feature” is set for each “format (model name)” of the home electric appliance 13. For example, even if the “classification” is the same “fridge”, the “product” is different due to the difference in the format. It can be seen that the "feature" of "large type" and the "feature of small size, single, bedroom" are distinguished as advertisement targets.

Next, the operation of the above embodiment will be described.

First, referring to FIG. 6, a description will be given of the contents of processing when registering user information and device information.

FIG. 6 shows that the advertisement management server 14 is a website on the Internet that accepts access from an information processing device such as a personal computer operated by a user. When there is an access (step A01), when it is determined that there is an access, the user who has made the access is authenticated (step A02).

Then, as a result of the authentication, it is determined whether or not the user has already been registered (step A0).
3) Only when it is determined that the user has not been registered but is accessing for the first time, the input of the user information shown in FIG. 2 is accepted to register the user as a new machine (step A).
04).

Thereafter, it is determined whether or not the access is for adding newly purchased device information (step A05).
Alternatively, it is determined whether the device information is to be deleted by discarding or the like (step A06).
By repeatedly determining whether to end the deletion and end the access (step A07), it waits until any of these is selected and instructed.

If it is determined in step A05 that addition of device information has been instructed, the processing for additionally inputting device information shown in FIG. 3 is executed (step A0).
8) Based on the input device information, the content of the customer information database 15a shown in FIG. 4 described above is additionally set for one set of data, and the process returns to the step A05 again to prepare for the next input.

If it is determined in step A06 that the deletion of the device information has been instructed, only the device information that matches the user information of the user is presented to the user, and a deletion process for deleting any of the device information is executed. (Step A0
9) After deleting the data from the contents of the customer information database 15a shown in FIG. 4 according to the deleted device information, the process returns to the step A05 again to prepare for the next input.

If it is determined in step A07 that the end of access has been selected, the connection with the user is cut off at that point, and the addition / deletion of the contents of the customer information database 15a is terminated, and the other user is terminated. In order to prepare for the access, the process returns to step A01.

Although FIG. 6 has been described on the assumption that access is made from a user on a website on the Internet, the same processing is performed on the side of the advertisement management server 14 by receiving postal mail or electronic mail. May be performed.

Next, referring to FIG. 7, a description will be given of the processing contents when an advertisement is transmitted in response to a request from the home electric appliance 13.

FIG. 7 shows a case where each home appliance 13 automatically transmits an advertisement request periodically at a preset time interval.
This indicates the content of the process executed by the advertisement management server 14 that has received the request, and in this case, the home electric appliance 13 transmits the advertisement request with the information of its own format and serial number attached thereto.

The advertisement management server 14 waits for an advertisement request from the home electric appliance 13 (step B01). When it is determined that an advertisement request has been made, a database is obtained from the device type and serial number attached to the request. The home appliance 13 is authenticated with reference to the 15 customer information databases 15a (step B02).

When the authentication is completed, the stored user information is read out, and the customer information feature database 15b shown in FIG.
And reads out the corresponding product feature.

Then, according to the user information and the merchandise features that have been read out together, information on an advertisement whose attributes are considered to be more similar is retrieved from the plurality of advertisements (step B03).

In this case, each item of the user information is used when selecting an advertisement using the content as a keyword.
For example, the "address" is used for a product or information whose area is limited.

Other items "age", "family composition", "occupation"
For "hobbies" etc., matching is taken as a reference when selecting product advertisements or information targeting them. For example, for "family composition", products for large families and products for singles For example, even if the product of the advertisement is a TV receiver, it is a large-screen product for large families and a small-screen video-integrated product for singles. Tend to be generally preferred.

In particular, the information of the advertisement is selected also according to the above-mentioned product characteristics. This includes, for example, fresh foods and various drinks if the home appliance 13 is a refrigerator, retort foods and frozen foods if a microwave oven, new music information and concert information if an audio component is used, and rental video information if a video tape recorder. Advertisements that are closely related to the product, such as a new movie or a new movie, can increase advertising efficiency. An advertisement of new product information of the same classification may be selected.

Furthermore, by considering the format of the home electric appliance 13, the usefulness of the advertisement to be transmitted can be further enhanced.

This is because when a potato advertisement is transmitted to, for example, a refrigerator as the home appliance 13 in the customer information feature database 15b of FIG.
For example, if the content of 4 kg is 1400 yen, it is transmitted to the type ABC-01 which is a large refrigerator, and a small amount of advertisement, for example, if the content of 200 g is 100 yen, it is transmitted to the type ABC-03 which is a small refrigerator. The content of the advertisement is matched according to the format.

In this respect, the selection criterion changes depending on the balance with the user information.
If the product characteristics and user information corresponding to the format 3 are inconsistent, both advertisements may be alternately selected and transmitted, or user information considered to be more accurate may be prioritized. You may do it.

In addition, depending on the capacity of the display unit as an output means of the home electric appliance 13 which has sent the advertisement request,
Select an ad.

For example, the refrigerator has a display unit composed of a small-sized monochrome liquid crystal panel of a dot matrix type for displaying the temperature and conditions inside the refrigerator, and the small-sized monochrome liquid-crystal panel of a segment type in which a microwave oven indicates a cooking pattern. , And the control panel in the bathroom of the integrated hot water supply system has a display unit composed of a large color liquid crystal panel also serving as a small television receiver. In the case where the capacities of the display units 13,... Are different, the selection is made in consideration of the content content such as whether the advertisement information is character text information, color image information, or audio information. is there.

As described above, when the selection of the advertisement based on the user information and the product characteristics is completed, the information of the selected advertisement is transmitted to the home electric appliance 13 which has sent the advertisement request (step B04). Is completed, and the process returns to the process from step B01 to prepare for the next advertisement request.

By transmitting such advertisement information, it is possible to classify the attributes of the advertisement that the user may need in more detail, and automatically select and provide what is considered appropriate. it can.

Therefore, it is possible to realize a more effective advertisement and to construct a system that is useful for both the side that provides the advertisement and the side that is provided with the advertisement.

Although the above embodiment has been described on the assumption that the information of the advertisement requested by the advertiser 16 is already stored in the database 15, the advertiser 16
.. Stored in the customer information feature database 15b, and the advertiser 16 may select a destination of the advertisement from the list. The user information in the information database 15a may be used statistically to specify the family image of the destination of the advertisement.

For example, an advertiser 16 who wants to put an advertisement for a travel bag accepts a designation of “a woman in her early 30s and a hobby is a traveller” together with the advertisement information. At 14, a destination is specified based on the received specification.

In the above embodiment, each home electric appliance 1
Have been described as automatically transmitting an advertisement request to the advertisement management server 14 periodically based on a preset cycle. However, if the advertisement request is transmitted, the user does not perform any operation. Nevertheless, the information of the advertisement is always output from the home electric appliances 13, 13,... Which are turned on, and depending on the output form, the home may have a rather cluttered atmosphere. Conceivable.

Each of the home electric appliances 13, 13,... Has a function of selecting whether or not to output an advertisement, and a manual operation key for the user to transmit an advertisement request to the advertisement management server 14. Such a thing may be provided.

In this case, the user receives an advertisement according to his / her own intention and action, and if it is possible to receive a certain privilege in accordance with the frequency, some troublesome work is required. Regardless, it is considered that such an advertising system can be more activated.

Hereinafter, another operation example according to the present embodiment will be described with reference to FIG.

FIG. 8 shows, instead of FIG. 7, the contents of processing executed by the advertisement management server 14 upon receipt of an advertisement request transmitted from each home electric appliance 13 by a user's manual operation. In this case, the home electric appliance 13 transmits the advertisement request with the information of its own format and the serial number attached thereto.

The advertisement management server 14 waits for an advertisement request from the home electric appliance 13 (step C01). When it is determined that there is an advertisement request, a database is obtained from the device type and serial number attached to the request. The home appliance 13 is authenticated with reference to the 15 customer information databases 15a (step C02).

When the authentication is completed, the corresponding user information is read out, and the customer information feature database 15b shown in FIG.
And reads out the corresponding product feature.

Then, according to the user information and the merchandise features that have been read out together, the advertisement information that is considered to be more similar in attributes is retrieved from the plurality of advertisements (step C03).

The conditions for searching for an advertisement are the same as those described with reference to FIG.

When the selection of the advertisement based on the user information and the product characteristics is completed, the information of the selected advertisement is transmitted to the home appliance 13 which has sent the advertisement request (step C04), and the home appliance 13 A service point is added to the user who is the owner (step C05).

Here, it is assumed that the database 15 managed by the advertisement management server 14 is provided with a register for holding the number of service points for each user registered as a member.

After the addition of the service points is completed, the advertisement management server 14 determines whether or not the newly added number of service points has reached a specified value (step C06).

Here, when it is determined that the number of service points has not reached the prescribed value, a series of processing is terminated as it is, and the processing returns to the processing from step C01 again to prepare for the next advertisement request. .

If it is determined in step C06 that the number of service points has reached the specified value, first, the number of service points for the home appliance 13 has reached the specified value.
A notification that a predetermined privilege can be obtained is notified following the transmission of the advertisement (step C07).

Then, the home electric appliance 1 obtained at the time of advertisement search
3 to read out the address and name from the user information and perform processing for sending out a predetermined privilege, for example, a gift certificate, specifically, mailing or the like (step C08). Then, the number of service points of the user is determined. After clearing anew (step C09), a series of processes is completed as described above, and the process returns to the process from step C01 again to prepare for the next advertisement request.

As described above, since the advertisement is delivered in response to the request of the user using the home electric appliance 13, the user does not have to cope with the troublesome situation that the advertisement is output randomly throughout the year. Get the ads you need, when you need them.

Further, since the user can receive a privilege according to the service point by receiving more advertisement distributions, the user can reduce troublesomeness of receiving the advertisement distribution, and as a result, Such an advertisement system can be more activated.

In the above embodiment, the home electric appliance 13
It has been described that the advertisement management server 14 transmits, from the device information and the user information of the home electric device 13, the information of the advertisement that is considered to have the attribute in response to the advertisement request from the user, but the present invention is not limited thereto. Instead, for example, an advertisement may be transmitted according to a time zone or the like requested by the advertiser 16 irrespective of whether or not there is a request from the home electric appliance 13.

Further, (1) the advertisement is transmitted only when the light of the room where the home electric appliance 13 is present is turned on, thereby increasing the possibility of seeing the advertisement. (2) Hot water supply in the bathroom The display section provided in the control panel of the system displays advertisements slowly, allows the user to relax and view the advertisements, and sets a higher advertisement cost. (3) By transmitting advertisements to the home, the Internet connection can be established. There are various methods for further activating the advertisement service system, such as allowing a fee discount service.

In addition, the present invention is not limited to the above embodiment, but can be variously modified and implemented without departing from the gist thereof.

Further, the above embodiments include inventions at various stages, and various inventions can be extracted by appropriately combining a plurality of disclosed constituent elements. For example, even if some components are deleted from all the components shown in the embodiments, at least one of the problems described in the column of the problem to be solved by the invention can be solved and the effects described in the column of the effect of the invention can be solved. In a case where at least one of the effects described above is obtained, a configuration in which this component is deleted can be extracted as an invention.

[0075]

According to the first aspect of the present invention, more useful advertisement information can be provided to the user using the home appliance in accordance with the attributes of the user and the home appliance. Equipment can be used more effectively.

According to the second aspect of the present invention, in addition to the effect of the first aspect of the present invention, the attributes of the advertisement required by the user are classified in more detail, and an appropriate one is selected and provided. Therefore, the efficiency of the advertisement can be improved, and a system useful for both the side providing the advertisement and the side providing the advertisement can be constructed.

According to the third aspect of the present invention, in addition to the effect of the first aspect of the present invention, an advertisement is distributed in response to a request of a user who uses a home electric appliance. It is possible to obtain as many advertisements as needed when needed without having to deal with the troublesome situation that advertisements are output randomly throughout the year.

According to the fourth aspect of the present invention, in addition to the effect of the third aspect of the present invention, the user can receive a privilege according to the service point by receiving more advertisements. Such an advertisement system can be further activated.

According to the fifth aspect of the present invention, the information of the home appliance which has been computerized is provided by providing the user using the home appliance with more useful advertisement information in accordance with the attributes of the user and the home appliance. Can be used more effectively.

According to the sixth aspect of the present invention, the information of the home appliance which has been computerized is provided by providing more useful advertisement information to the user using the home appliance in accordance with the attributes of the user and the home appliance. Can be used more effectively.

[Brief description of the drawings]

FIG. 1 is a diagram showing a schematic configuration of an entire system according to an embodiment of the present invention.

FIG. 2 is an exemplary view showing an example of registration of user information according to the embodiment;

FIG. 3 is an exemplary view exemplifying home appliance information registered together with the user information according to the embodiment;

FIG. 4 is an exemplary view exemplifying a part of storage contents of a customer information database according to the embodiment;

FIG. 5 is an exemplary view exemplifying a part of storage contents of a customer information feature database serving as a search condition according to the embodiment;

FIG. 6 is an exemplary flowchart showing processing contents at the time of user information registration according to the embodiment;

FIG. 7 is an exemplary flowchart showing the processing content when advertising information is distributed in response to a request from the home electric appliance according to the embodiment.

FIG. 8 is an exemplary flowchart showing another processing content when advertising information is distributed in response to a request from the home electric appliance according to the embodiment.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 11 ... Network 12 ... Home 13 ... Home electric appliance 14 ... Advertising management server 15 ... Database (DB) 15a ... Customer information database 15b ... Customer information feature database 16 ... Advertiser

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 17/60 326 G06F 17/60 326 ZEC ZEC H04M 11/08 H04M 11/08

Claims (6)

[Claims] 1. A database storing user information of a user who has subscribed to an advertisement service, information of home appliances owned by the user together with advertisement information, and attributes of the home appliances when an advertisement is requested from a registered home appliance. An advertisement server device having a search unit that obtains information of an advertisement that matches with the database by searching the database, and a transmission unit that transmits information of the advertisement obtained by the search unit; and an advertisement server device and a network Connected
An advertisement service system, comprising: a home appliance that outputs information of a received advertisement. 2. The user information includes a user's age, gender,
And the home appliance information includes manufacturer name and model name information, and the search means uses the information on the purchase layer of the home appliance as the attribute of the home appliance as the user information and the home appliance information. The advertisement service system according to claim 1, wherein the determination is made based on: 3. The home appliance has a selection unit for selecting whether or not to output an advertisement, and a transmission unit for transmitting an advertisement request to the advertisement server device when the selection of the advertisement is selected by the selection unit. 2. The advertisement service system according to claim 1, wherein: 4. The advertisement server device adds a service point to a user who owns the home electric appliance at the time of transmitting advertisement information to the home electric appliance. 4. The advertisement service system according to claim 3, wherein a privilege is provided. 5. Using a database in which user information of a user who has subscribed to the advertisement service and information on home appliances owned by the user are stored together with advertisement information, a request for an advertisement from a registered home appliance is made. An advertisement service method comprising: a search step of obtaining information of an advertisement that matches an attribute by searching the database; and a transmission step of transmitting information of the advertisement obtained in the search step. 6. A database which stores user information of a user who has subscribed to an advertisement service and information on home appliances owned by the user together with advertisement information. A program for causing a computer to execute a search step of obtaining information of an advertisement that matches an attribute by searching the database, and a transmitting step of transmitting information of the advertisement obtained in the search step.