JP2002014890A - Advertisement system using electronic network - Google Patents

Abstract

PROBLEM TO BE SOLVED: To improve advertisement effects in an advertisement system using an electronic network and to prevent a net user from being given any sense of incompatibility in the advertisement display. SOLUTION: At the time of clicking to shift picture displayed on a terminal screen to a target picture on the Internet, advertisements are displayed with moving images in several seconds on the terminal screen. At the time of inter- page movement in the same web site, or at the time of transition from one site to the other site, advertisements are displayed. At the time of changing the display picture, advertisements are forcedly displayed so that the advertisement effects can be improved. Also, advertisements can be repeatedly displayed. Thus, it is possible for a net user to receive the advertisement information without any difficulty at the time of the inter-page transition.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement system using an electronic network, for example, a system for displaying advertisement information on a terminal screen when browsing a published image such as a homepage using the Internet.

[0002]

2. Description of the Related Art At present, there are two types of advertisements on the Internet: a page displayed on a terminal screen itself, and a click-type advertisement called a banner advertisement displayed on a part of the screen. . In addition, when a predetermined position on the map displayed on the terminal screen is clicked, an advertisement of a registered company is displayed (Japanese Patent No. 2756483).
issue).

[0003]

However, such a conventional advertisement system on the Internet cannot always provide a sufficient advertisement effect. This is because when the user moves to the target page, the advertisement often does not exist on that page.

[0004] Therefore, the inventor of the present invention has determined that there is a predetermined time lag when a display screen is shifted on an electronic network, that if an advertisement is forcibly displayed, the advertising effect can be enhanced, and that many times even in a short time. The present invention has been completed by noting that the advertisement effect is enhanced by the advertisement display.

[0005]

SUMMARY OF THE INVENTION An object of the present invention is to provide an advertising system using an electronic network which can enhance the advertising effect. An object of the present invention is to provide an advertisement system using an electronic network that does not give a feeling of strangeness to a net user on an image displayed on a terminal screen.

[0006]

According to the first aspect of the present invention, there is provided an advertisement system using an electronic network for displaying an advertisement by an image published through the electronic network. A terminal capable of receiving a public image, a display image change designating means for designating a display change from an image displayed on the screen of the terminal to a desired image, and a display image change designating means designated by the display image change designating means. An electronic network comprising image display changing means for displaying an image, and advertisement display means for displaying an advertisement on the screen of the terminal when a change to a desired image is designated by the display image change designating means. The advertising system used. In this case, the Internet can be used as an example of an electronic network. At this time, these means can be configured by a website server. As a terminal, a personal computer or the like connected to the Internet is typical.

According to a second aspect of the present invention, there is provided an advertisement system using an electronic network according to the first aspect, wherein the advertisement displaying means displays an advertisement as a banner image. The banner image may be displayed on either the source page or the destination page.

According to a third aspect of the present invention, in the advertisement system using the electronic network according to the first or second aspect, the advertisement display means displays an advertisement image on the screen of the terminal for a predetermined time. is there. For example, an advertisement is displayed for three seconds. In addition, this time can be appropriately set. If the time is about 3 seconds, it is unlikely that the Internet user will feel uncomfortable.

According to a fourth aspect of the present invention, in the electronic network according to any one of the first to third aspects, the advertisement display means reads an advertisement image from a storage device and displays the advertisement image on a screen of a terminal. It is an advertising system using. The storage device may be an external storage device or an internal memory, as long as it is managed by a server, for example.

[0010]

According to the first to fourth aspects of the present invention, when an image displayed on the terminal screen is clicked to shift to the target image, an advertisement is displayed on the screen for a certain period of time.
Specifically, when opening a page on the Internet,
Advertise in static, animation, or video for a few seconds. For example, an advertisement when moving between pages within the same website or displaying an advertisement when moving from one website to another website. As a result, the advertisement is forcibly displayed when the screen is changed, and the advertisement effect can be enhanced. In addition, advertisement display can be performed repeatedly. In other words, when a person who obtains image information via a communication means such as the Internet changes display to another image information, forcibly transmits and displays short-time advertisement information, It enhances the effect. The viewer can receive the advertisement information without difficulty when switching between pages.

[0011]

FIG. 1 shows an outline of an advertisement system according to an embodiment of the present invention. As shown in FIG. 1, the server 11 is connected to a plurality of terminals, that is, personal computers 12 (or mobile phones or the like) of each user via the Internet (communication lines such as telephone lines). The server 11 is managed by a management company that manages the advertisement system. In this case, the server 11
It can include a file server, a database server, an application server, a communication server, and the like. Well-known hardware is applied to these systems. Examples include a server, a personal computer (including a monitor and a mouse), a mobile phone, an external storage device, and an NTT telephone line. The computer constituting the server may include a CPU, an I / O, a ROM, a RAM, and the like.

FIG. 2 is a block diagram showing a functional configuration of an advertisement system according to an embodiment of the present invention. That is, the advertisement system includes a display image change designation unit 21.
, An image display changing unit 22 and an advertisement displaying unit 23. The display image change designating unit 21 converts the image displayed on the screen of the terminal to a desired image on a terminal (user's personal computer) that has received an image (such as an image of each homepage) published via the Internet. This specifies the display to be changed. For example, a predetermined position of the image displayed on the monitor is clicked. The image display changing means 22 displays the image specified by the display image change specifying means 21 on the terminal screen. For example, a click moves to a designated page. Furthermore, when the display image change designating unit 21 designates a change to a desired image, the advertisement display unit 23 displays an advertisement in an image on the screen of the terminal. The advertisement image is displayed before the image of the transfer destination is displayed by clicking, or in the image of the transfer source / destination. At this time, a voice expression may be included. Any of these means can be configured in the server 11 by the program. Alternatively, a program for displaying an advertisement image on an image posted on a homepage as an advertisement display means can be included. Further, the advertisement image can be stored in a storage unit, for example, a memory managed by a server.

FIG. 3 shows a procedure for moving a page when an Internet user accesses an arbitrary homepage from the terminal via the Internet.
First, it is assumed that a page on the terminal screen of the Internet user is displayed (S301). Here, the page is moved (S302). For example, a predetermined icon or the like is clicked on the screen. Then, the advertisement data for display is searched (S303). It is assumed that advertisement data (still image, moving image, audio data, etc.) stored in the memory in the server is searched. If there is display advertisement data (YES in S304), it is determined whether the display method of the advertisement is another screen (S305). If so, the terminal screen is displayed on a screen different from the screen of the movement source (S3).
06). If not, the advertisement image is displayed on another page (image of the destination) (S307). It is preferable that the display of these advertisement images is, for example, 3 to 5 seconds. This is because it is preferable as the time required for moving the page and as long as the user does not feel uncomfortable. When the display of the advertisement image is completed, the page jumps to the destination page and displays it (S308). Also when there is no display advertisement data (NO in S304), the destination page is displayed. As described above, when browsing the homepage by the server, when the page is moved, an advertisement is always displayed for a predetermined time, and a great advertisement effect can be exhibited. Note that the destination is not limited to a page in the homepage, but also includes a case where the user moves to another homepage. In addition, the form of the advertisement image may be a banner image that is displayed in an overlapping manner on the destination page. Further, the advertisement information is not limited to the image information, but may be information obtained by adding character information and audio information to the image information.

FIG. 4 shows an example in which advertisement information is not searched. In this case, when the page is moved from the display of the destination page (S401) (S4).
02), a display CM screen is displayed (S403), and the destination page is displayed (S404). In addition, other modes are included in the advertising system according to the present invention instead of the above-described embodiment. For example, a method of distributing the advertisement information to a terminal to be browsed via a network or a method of embedding the advertisement information as a part of the content of the page can be adopted. When a predetermined position for change is clicked on the screen, a program for advertisement is activated, and the screen can be displayed. Further, the electronic network is not limited to the Internet, but may be applied to an intranet or the like. If the terminal has a screen capable of displaying an image,
Not limited to personal computers, mobile phones, mobile terminals, game consoles,
It is also possible to apply to a web TV or the like.

[0015]

The present invention has the following effects. First
In addition, by providing a new advertisement display system, it has an effect of intriguing the interest of network users. Second, by forcing ads to appear,
The advertising effect increases. Third, since the advertisement can be repeatedly displayed even if the advertisement time is shortened, there is no uncomfortable feeling for the user and a greater impact can be given to the user. Advertising that leaves a lasting impression is possible.

[Brief description of the drawings]

FIG. 1 is a block diagram showing a configuration of an advertisement system according to an embodiment of the present invention.

FIG. 2 is a block diagram schematically showing an advertisement system according to one embodiment of the present invention.

FIG. 3 is a flowchart executed in the advertisement system according to one embodiment of the present invention.

FIG. 4 is a flowchart showing a procedure for displaying an advertisement in a system according to another embodiment of the present invention.

[Explanation of symbols]

 11 server, 12 terminal (personal computer or the like), 21 display image change designation means, 22 image display change means, 23 advertisement display means.

Claims (4)

[Claims] 1. An advertisement system using an electronic network for displaying an advertisement by an image published through an electronic network, wherein the terminal is capable of receiving a published image via the electronic network. Display image change designating means for designating a change in display from the image displayed on the screen to the desired image; image display change means for displaying the image designated by the display image change designating means; display image change An advertisement system using an electronic network, comprising: an advertisement display unit configured to display an advertisement by an image on a screen of the terminal when a change to a desired image is specified by the specification unit. 2. The advertisement system using an electronic network according to claim 1, wherein said advertisement display means displays an advertisement as a banner image. 3. The advertisement system using an electronic network according to claim 1, wherein the advertisement display means displays an advertisement image for a predetermined time on a screen of the terminal. 4. The advertisement system using an electronic network according to claim 1, wherein said advertisement display means reads an advertisement image from a storage device and displays the advertisement image on a screen of a terminal.