JP2002099814A - Advertising method and advertising device - Google Patents

Abstract

(57) [Summary] [PROBLEMS] To provide an advertising method that can interactively participate in a large-sized advertising board and can further improve the advertising effect. SOLUTION: A use time at which a message can be displayed, an authentication term usable within the use time, and a censorship clause are generated by a center server 10, and the use time and the authentication term are notified on an advertisement board 25. The user sends a message together with the authentication term to the center server 10 at the information processing terminal 30. The center server 10 authenticates the authentication term,
After the message is censored according to the censorship clause, the message is transmitted to the advertisement board 25. The message transmitted from the center server 10 is displayed on the advertisement board 25 at the use time.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement method and an advertisement apparatus for displaying an advertisement on a large advertisement board indoors and outdoors.

[0002]

2. Description of the Related Art A large advertising board (for example, 5 m × 4 m) is installed in front of a building in a downtown area or on the roof. The large advertising board displays the advertising video sent from the center server and can be seen by a large number of passers-by and waiting people, and has a certain degree of advertising effect as compared to the medium and small advertising boards.

[0003] However, in the conventional large-sized billboard, a passing person only looks at the advertisement instantly, and does not give a deep impression to the viewer. In addition, even if a person who stays at a meeting or the like sees the image, it is a repetition of the same image, and the user becomes tired of watching it immediately. Some small and medium-sized advertising boards are interactive, such as searching for product information using an input device such as a keyboard attached to attract the attention of passers-by. However, the large billboards are not accessible, such as on the roof of a building, so they cannot interactively participate in the large billboards.

[0004]

SUMMARY OF THE INVENTION An object of the present invention is to provide an advertisement method and an advertisement system that can interactively participate in a large-sized advertisement board and can further improve the advertisement effect.

[0005]

An advertising method according to the present invention comprises:
This is an advertising method in which a user displays a message on a billboard. The center server generates a use time for displaying the message, an authentication term that can be used within the use time, and a censorship clause, and transmits the message from the center server. The use time and the authentication term are announced on an advertising board. The user sends a message to the center server together with the authentication term using the information processing terminal. The center server authenticates the authentication term, censors the message in accordance with the censorship clause, and transmits the message to an advertising board. The message transmitted from the center server is displayed on the billboard at the use time.

According to the advertising method of the present invention, a message can be displayed on a large advertising board in real time and interactively, so that the advertising effect can be further improved. Also, unless an authentication term that can be used within the usage time indicated on the billboard is used, the message cannot be displayed on the billboard. Therefore, since the message service user must be a person who sees the advertisement directly on site, the user is restricted and the message service can be smoothly operated.

[0007] In the above advertising method, the advertising content transmitted from the center server is reproduced on an electronic advertising board,
It may be displayed. The advertisement content can be easily changed, and the advertisement content can be displayed by various display methods (for example, still image or moving image, interrupt display of message).

[0008] The information processing terminal may be a portable information processing terminal or a stationary information processing terminal arranged in a place where a user can directly see an advertising board. In this case, since a portable information processing terminal or the like is used, the user can display his / her own message even in a remote place where a large billboard cannot approach.

In the above-mentioned advertisement method, the process from message entry to message display is divided into a message entry phase, a censorship phase and a display phase, which are defined as one generation. The time is equal to the use time. Both phases are overlapped such that the end point of the message entry phase of the current generation Gi coincides with the start point of the censoring phase of the next generation Gi + 1. Similarly, the message entry phase of the next generation Gi + 1 and its The process proceeds with the censoring phase of the next generation Gi + 2 overlapping. The generation term of the generation Gi + 2 is generated at the start point of the message entry phase of the generation Gi + 2, which is two generations after the current generation Gi, and the authentication term of the generation Gi + 2 is displayed on the advertisement board in the display phase of the current generation Gi. Notice. By doing so, each phase can be processed in parallel for three generations at the same time, so that the process from message entry to message display is efficient, and a large number of messages can be displayed on the billboard within the usage time. Can be.

[0010] In the above-mentioned advertisement method, a passphrase or a password usable within the use time can be used as an authentication term. The passphrase is inserted into a mail address or URL. If a password is used, the address of the center server is announced on a billboard together with the password because it is necessary to access the center server. The password is inserted in a location specified by the center server, for example, in a message.

According to another advertisement method of the present invention, a survey respondent selects a symbol of a product considered to be preferable from a plurality of products displayed on an advertisement board, and displays an answer result for the product on the advertisement board. In the method, a use time at which a questionnaire can be answered and an authentication term usable within the use time are generated at a center server, and the use time and the authentication term transmitted from the center server are notified on an advertisement board. The questionnaire respondent selects a product considered to be preferable from a plurality of products displayed on the advertisement board, transmits the symbol of the selected product together with the authentication term to the center server at the information processing terminal, and the center server transmits the authentication term. Is authenticated, and the results of the questionnaire are compiled and transmitted to the billboard. The answer result of the questionnaire transmitted from the center server is displayed on the billboard at the use time.

In the above-mentioned advertising method, the result of the questionnaire is displayed on the large billboard in real time or at an appropriate interval, so that not only the respondents of the survey but also those who are watching the advertisement are interested in the billboard. He can really impress ads.

An advertisement apparatus according to the present invention is an advertisement apparatus for displaying a message on an advertisement board by a user, and includes a database, a mail server or a Web server including a program for controlling a use time during which a message service can be used,
An authentication term server that generates an authentication term usable during the usage time for each usage time, a center server including a censorship server that generates a censorship clause for censoring a message, and the usage time transmitted from the center server. An advertisement board for displaying an authentication term and a message, an information processing terminal having a mailer, a Web browser and a communication function, and data communication means for connecting the center server to the information processing terminal.

[0014] The advertising device of the present invention can further improve the advertising effect similarly to the advertising method.

[0015]

FIG. 1 schematically shows the configuration of an advertisement system according to the present invention. The advertisement system mainly includes a center server 10, an electronic advertisement board 25, an information processing terminal 30, and a data communication unit 40.

The center server 10 has a database 1
1, a database server 12, a mail server or Web server 14, an authentication server 15, a censorship server 16, and a video / message server 18.

The database 11 stores control programs, advertisement contents, usage guidance, and the like.
The control program controls transmission / reception of advertisement content and other data, generation of use time, and the like. The advertising content is data such as advertising video and audio. The use guidance explains a method of displaying a message on the electronic advertisement board 25 to the user, and notifies the use time and the authentication term.

Mail server or Web server 14
Transmits and receives required data in response to a request from the information processing terminal 30.

The authentication server 15 generates a term for authenticating that the user is a person looking at the electronic advertisement board 25, transmits the term to the electronic advertisement board 25, and displays it in the usage guidance. As the authentication term, for example, a password or passphrase (email address, U
RL, access telephone number, or the like, inserted into a unique site owned by a specific service provider). When a passphrase is used as an authentication term, a password need not be used. When a password is used without using a passphrase, the address of the center server 10 is assigned to the electronic advertisement board 25
Need to be announced. Both passwords and passphrases may be used as authentication terms. The authentication term is updated for each generation as described later.

The censorship server 16 generates a censorship clause, censors the message according to the censorship clause, and transmits the result to the information processing terminal 30. Censorship clauses discard messages such as those that exceed the prescribed number of characters, those that are offensive to public order and morals, those that advertise specific goods, services, companies, organizations, etc., those that disadvantage the message service provider or advertising sponsor. Stipulates the conditions for

The use time, the authentication term, and the censorship clause can be changed according to the message service provision conditions or the use situation. The censor may monitor the message displayed on the monitor and censor the message.

The video / message server 18 determines the advertisement contents called out from the database 11, the usage guidance, the arrangement of the messages, the display method, etc., and transmits the video data to the electronic advertisement board 25. The video from the video playback device may be taken into the video / message server 18. For example, the personal computer 20 edits an image of a DVD player or other image reproducing device 22 connected thereto, and outputs an image signal to the image / message server 18. Further, a video signal by computer graphics may be taken into the video / message server 18.

The electronic advertisement board 25 is composed of an LED, CRT, LC
It is a large-screen image display device including a D, PDP, liquid crystal projector, or three-tube projector.

The information processing terminal has a mailer, a Web browser, and a communication function. As the information processing terminal 30, for example, a mobile phone, a mobile PDA, a mobile game machine, a mobile personal computer, or the like 32 is used. Further, the information processing terminal 30 may be a stationary information processing terminal 34 (for example, a desktop personal computer) arranged at a place where a user can directly view the electronic advertisement board 25.

The data communication means 40 comprises a communication network 41 and a communication line 42, or only the communication line 42. For example, in the case of the communication network 41 and the communication line 42, the mobile carrier center 44 or the provider 46 connects the Internet 4 via the communication line 42.
1 and the information processing terminal 30. When only the communication line 42 is provided, the center server 10 and the information processing terminal 30 are directly connected via the communication line 42.

FIG. 2 shows another embodiment of the advertising device. 2, the same components as those of the advertising device shown in FIG. 1 are denoted by the same reference numerals, and detailed description thereof will be omitted. In the advertising device of FIG.
On the other hand, in the advertising device of FIG. 2, the advertisement is displayed on the advertisement display section 56 of the advertisement board 55 by paint, a neon tube, a light bulb, or the like. The advertisement board 55 is provided with a use guidance display section 57 and a message display section 58 separately from the advertisement display section 56. The usage guidance display unit 57 displays a usage method, a usage time, and an authentication term of the message service. The message display unit 58 displays a message transmitted from the message server 52 of the center server 50.

FIG. 3 shows an outline of the processing flow of the advertisement method according to the present invention. First, the advertising content and the use guidance are transmitted from the center server to the billboard, and the billboard displays these. The usage guidance includes a usage time and an authentication term in addition to the description of the usage method of the message service. The usage time is, for example, "13: 45-14
The time is displayed as "hour 00 minute". For example, the authentication term is a passphrase and is included in the email address. That is, it is a part of the mail address. The user checks the usage time indicated in the usage guidance,
A message is created on the information processing terminal, and an e-mail address including the passphrase is accessed. If the email address is incorrect, the connection will be dropped. If the email address is correct, the message will be sent to the center server. The center server censors the message content.
Messages that have passed censorship are displayed on billboards at the time of use. Messages rejected by censorship will be notified and the message will be discarded. Note that the message may be a video (for example, a photograph of the user, a family member, a commemorative photograph, or the like) instead of characters.

FIG. 4 is a diagram for explaining the time relationship between the message entry, censoring, and message display processes shown in FIG. The process from message entry to message display is divided into a message entry phase, a censorship phase, and a display phase, which is defined as one generation. The generation Gi is sequentially G
0, G1, G2... Are updated. The use time ti and the authentication term Ai are updated as the generation Gi is updated. The time of the message entry phase (T0 to T1), the time of the censorship phase (T1 to T2), and the time of the display phase (T2 to T3) are set in advance, and each generation Gi
Common (T0 to T1 = T1 to T2 = T2 to T3). The time (T0 to T3) is the time during which the message service can be received in the generation Gi (usage time ti). In the message entry phase, multiple messages can be entered. The number of messages is determined by the length of use time. As shown in FIG. 3, at the end point (time T1) of the message entry phase of the current generation G0, the message entry of the next generation G1 continues.
The phase begins. The process proceeds with a phase shift for each generation, and the phases completely overlap between generations. At the time (time T2) at which the message entry phase is started at the generation G2 two generations later, the authentication term A2 (the password or the passphrase) of the generation G2 two generations later is generated and displayed on the display screen of the current generation G0. Will be announced. at the same time,
The use time t1 is also updated to the use time t2 and notified.

FIG. 5 is a flowchart showing details of the processing from the message entry to the message display shown in FIG. In the example shown in this flowchart,
The authentication term is a passphrase. FIG. 5 shows two message entry methods: an entry by e-mail and an entry by Web (WWW).

The passphrase is automatically generated for each generation by the authentication server of the center server. As described above, the generated passphrase is notified to the advertisement board in the display phase two generations before, that is, the passphrase two generations later in the current generation.

When a message is entered by e-mail, a user first creates a message on an information processing terminal (for example, a portable personal computer) and sends the message to an address including the notified passphrase. FIG.
(A) shows a screen example of a portable personal computer before message creation. The center server determines whether the received e-mail address is correct. If the address is incorrect, the fact is notified to the information processing terminal and the message is discarded. If the address is correct, the message is stored in the center server database. At the time of use, the message is retrieved from the database, censored, and displayed on a billboard.

When using the Web, the user accesses the center server with the URL notified on the advertisement board.
If the URL is not correct, the fact is notified to the information processing terminal, and the connection is disconnected. If the URL is correct, a form for writing a message (see FIG. 6B) is transmitted from the center server to the information processing terminal. The user writes a message in the message box and sends it to the center server. The messages are stored in the database of the center server, and when the time is reached, the messages are censored and displayed on the billboard.

FIG. 7 shows an example of a display screen when a message is input by e-mail. FIG. 7A shows an example in the case of inputting with a mobile phone, and FIG. 6B shows an example in the case of inputting with a mobile personal computer.

FIG. 8 shows an example of a display screen in which a message is input, in a case where a Web service is used.
FIG. 8A shows an example in which the input is made by a mobile phone, and FIG.
Is an example of input using a portable personal computer.

FIG. 9 shows an example of a message display screen. FIG. 9A shows an example in which a message is sent by a telop below the advertisement display surface. FIG. 9B shows an example in which the advertisement display is interrupted and all messages within the usage time are displayed on one screen. FIG. 9C shows an example in which the screen is divided into four parts, two advertisements are displayed in the left half, and a participation guidance and a message are displayed in the right half. FIG. 9D shows an example in which the display of the advertisement is interrupted and the messages within the usage time are scrolled and displayed.

FIG. 10 shows an example of an advertising device for implementing another mode of the advertising method of the present invention. 10, the same components as those of the apparatus shown in FIG. 1 are denoted by the same reference numerals, and the detailed description thereof will be omitted. The advertising device of FIG. 1 displays a message on the electronic advertising board 25, while the advertising device of FIG. 10 displays a response to a questionnaire about a product. The center server 60 includes a questionnaire response totalizing unit 61 and a video / response result server 62. The advertisement board 65 includes an advertisement display section 66, a use guidance display section 67, and an answer result display section 68.

In the advertisement apparatus configured as described above, advertisements of a plurality of products are displayed on the advertisement display section 66.
Each product is provided with a symbol, such as a number, a character, or a code, for identifying the product. The use guidance display section 67 displays a questionnaire response method, use time, and an authentication term. The questionnaire respondent selects a product considered to be preferable, and transmits the symbol of the product selected by the information processing terminal to the center server 60. Questionnaire answer counting means 61
Tallies the responses sent. The tabulated answer results are transmitted from the video / answer result server 62 to the billboard and displayed on the answer result display section 68 as numbers, bar graphs, pie charts, etc. sequentially or at appropriate intervals during the use time. Is done. In addition to goods, music, video, services, and the like may be used as products.

[0038]

The advertising method and the advertising system according to the present invention can be used by providing a service in which a user can participate by himself / herself and display a message, as compared with a conventional one-sided advertising using a large advertising board. Real-time (live) interactive dialogue with people.
Therefore, it is possible to dramatically increase the topicality and attention rate of the large advertising board, and to significantly improve the media effect of the advertising sponsor.

[Brief description of the drawings]

FIG. 1 is a schematic configuration diagram showing one embodiment of an advertising device of the present invention.

FIG. 2 is a schematic configuration diagram showing another form of the advertising device of the present invention.

FIG. 3 is a flowchart showing an outline of an advertisement method of the present invention.

FIG. 4 is a diagram illustrating a temporal relationship among a message entry phase, a censorship phase, and a message display phase.

FIG. 5 is a flowchart showing details of processing from the message entry to the message display shown in FIG. 3;

FIG. 6 is a screen showing a form example on the information processing terminal for inputting a message.

FIG. 7 is an example of a display screen when a message is input using an electronic mail service.

FIG. 8 is an example of a display screen when a message is input using a Web service.

FIG. 9 is an example of a screen displaying a message on an advertising board.

FIG. 10 is a schematic diagram showing the configuration of still another embodiment of the advertising device of the present invention.

[Explanation of symbols]

 Reference Signs List 10 center server 11 database 12 database server 14 mail / Web server 15 authentication server 16 censorship server 18 video / message server 20 personal computer 22 video playback device 30 information processing terminal 40 data communication means 41 communication network 42 communication line 50 center server 55 Advertising board 56 Advertising display section 57 Usage guidance display section 58 Message display section 60 Center server 61 Questionnaire response totaling means 62 Image / answer result server 65 Electronic advertisement board 66 Advertising display section 67 Usage guidance display section 68 Answer result display section

 ──────────────────────────────────────────────────続 き Continuing on the front page (72) Inventor Takashi Kojima 3-8-5 Tsukiji, Chuo-ku, Tokyo Inside Dentsu Tec Inc. (72) Inventor Fumito Kawamoto 4-28 Mita, Minato-ku, Tokyo NEC Techno Service Co., Ltd. F-term (reference) 5B049 BB49 FF01 GG02 GG03 GG06

Claims (8)

[Claims] 1. An advertising method in which a user displays a message on an advertising board, wherein a use time at which the message can be displayed, an authentication term usable within the use time, and a censorship clause are generated at a center server. Notifying the use time and the authentication term transmitted from the server on an advertising board; a user transmitting a message together with the authentication term to a center server at an information processing terminal; the center server authenticates the authentication term And censoring the message in accordance with the censorship clause, transmitting the message to a billboard, and displaying the message transmitted from the center server on the billboard during the use time. 2. The advertisement method according to claim 1, wherein the advertisement content transmitted from the center server is reproduced and displayed on an electronic advertisement board. 3. The advertisement method according to claim 1, wherein the information processing terminal is a portable information processing terminal or a stationary information processing terminal arranged at a place where a user can directly see an advertisement board. . 4. A process from a message entry to a message display is divided into a message entry phase, a censorship phase, and a display phase, which are defined as one generation. The processing time of each phase is equal and the processing time of one generation is the same. Both phases overlap so that the end point of the message entry phase of the current generation Gi coincides with the start point of the censoring phase of the next generation Gi + 1. The entry phase and the censorship phase of the next generation Gi + 2 overlap and proceed with the processing, and the current generation Gi
A request to generate an authentication term of the generation Gi + 2 at the start of the message entry phase of the generation Gi + 2 two generations later, and to notify the advertisement board of the authentication term of the generation Gi + 2 in the display phase of the current generation Gi +. The advertising method according to any one of Items 1 to 3. 5. The advertisement method according to claim 1, wherein the authentication term comprises a passphrase usable within the use time. 6. The advertisement method according to claim 1, wherein an authentication term including a password usable within the use time is notified together with an address of a center server. 7. An advertisement method in which a questionnaire respondent selects a symbol of a product considered preferable from a plurality of products displayed on an advertisement board, and displays an answer result on the product on the advertisement board. The use time that can be used and the authentication term that can be used within the use time are generated by the center server, the use time and the authentication term transmitted from the center server are notified on an advertisement board, Selecting a product considered to be preferable from the plurality of products displayed in the information processing terminal, and transmitting the symbol of the selected product together with the authentication term to the center server in the information processing terminal, the center server authenticates the authentication term, Aggregate the results of the survey and send it to the billboard. Advertising method according to characterized in that it consists of displaying the billboards answer result to the usage time. 8. An advertisement device for displaying a message on a billboard by a user, wherein the database, the mail server or the Web includes a program for controlling a use time during which a message service is available.
A center server including a server, an authentication term server for generating an authentication term usable during the usage time for each usage time, and a censorship server for generating a censorship clause for censoring a message; and An advertisement board displaying a use time, an authentication term and a message; an information processing terminal having a mailer, a web browser and a communication function; and data communication means for connecting the center server and the information processing terminal. Advertising equipment.