JP2003173316A - Video mail system - Google Patents

Abstract

(57) [Summary] (With revision) [Problem] It is possible for an advertisement provider to grasp whether or not a user has watched a video in a video mail without using an attached file format, and the response to the video advertisement. The video mail system is realized. [Solution] Center server 12 and Internet 15
A video mail system 10 having a user's personal computer 16 connected to the center server 12 via the computer, and when a video file delivery request is output from the personal computer 16, the video associated with the video mail And a means for extracting the file and transmitting it to the personal computer 16, and a means for reproducing the moving image file transmitted from the center server 12 in the moving image reproduction area.

Description

Detailed Description of the Invention

[001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention makes it possible to reproduce a predetermined moving picture image in a moving picture display area set in an e-mail when the received e-mail is opened on a mailer such as a personal computer. Video mail system.

[002]

2. Description of the Related Art At present, due to the explosive spread of personal computers and the Internet, many people are connected to this communication network to obtain and transmit various information. That is, each person prepares an information processing terminal such as a personal computer and dial-up or constantly connects to a server of an ISP (Internet service provider) through a communication line such as a telephone line, and enjoys services such as browsing homepages and e-mail. is doing.

As described above, as a result of the daily use of electronic mail, electronic mail has come to be used as a powerful advertising medium in place of conventional direct mail. In the case of advertising using this e-mail, the advertising information is described in the body of the e-mail and the related web
The URL of the page is described, and the user can access detailed advertisement information by clicking the URL.

However, since electronic mail is basically a medium mainly composed of characters, it cannot be denied that it lacks appealing power to users. Of course, using HTML mail makes it possible to perform more eye-catching advertisements than text-based e-mail, but in general, the vividness of the catalog included in direct mail is not suitable. Absent.

For this reason, electronic mails capable of reproducing moving pictures have recently appeared as a means of exhibiting the superiority of electronic media. This is a mechanism in which a compressed video file is attached to an e-mail for advertisement in advance and distributed, and when the user opens the file, the video and audio advertisement is reproduced. In the case of this video / audio advertisement, since complicated movements and changes appear in the advertisement content (video and audio), it is easier to attract the viewer's attention and more memorable than the advertisement using still images or text. Therefore, it is possible to give the user the same impact as a TV commercial.

[0096]

However, since the moving image file and, in some cases, the reproduction program are attached to the e-mail, the capacity is large, and it may not be received smoothly depending on the user's personal computer environment, or the personal computer may There is a problem that freezes on the way.
Recently, it has been pointed out that computer viruses that use e-mail as a mediator have been rampant, and that e-mail with an attached file in particular causes a strong caution of the user, which lowers the opening rate. . further,
In the case of conventional video mail, the video file attached to the e-mail is one-way so long as it is played on the user's computer, so whether the video mail was viewed effectively on the advertisement information provider side. There is a problem that it is not possible to recognize whether or not the user is interested in the product or service to be advertised.

The present invention was devised in order to solve the above-mentioned problems of the conventional moving picture mail, and does not adopt the attached file format, so that the e-mail itself can be stored with a relatively small capacity. At the same time, it is an object of the present invention to realize a video mail system that enables an advertisement provider side to know whether or not a user has watched a video of a video mail, and the response to the video advertisement.

[0085]

In order to achieve the above object, the moving picture mail system according to claim 1 comprises a center server and an information processing terminal of a user connected to the center server via a communication network. In the video mail system provided, the center server stores a storage means for storing an electronic mail address of a user to whom the video mail is to be delivered and a video mail basic file in which a video playback area is set. Storage means for storing, a storage means for storing a moving picture file to be reproduced in the moving picture reproduction area, a means for transmitting the basic file to a user's e-mail address, a moving picture file from the information processing terminal of the user When a distribution request is output, the video file associated with the video mail is extracted, and the information processing terminal of the user is extracted. The information processing terminal of the user, when the video mail is opened, the means for outputting a video file delivery request to the center server in accordance with the command described in the video mail; And a means for reproducing the moving picture file transmitted from the server in the moving picture reproducing area. As mentioned above, when sending the basic file of the video mail, the video file is not attached, and when the user opens it on the information processing terminal, it is downloaded from the center server and played in the video playback area. Therefore, the reception of the video mail itself will be completed in an extremely short time. The above-mentioned "information processing terminal" includes not only a personal computer but also various portable information terminals (PD
A) is also included.

In the moving picture mail system according to claim 2, the information processing terminal of the user is a window in which data input items are set when a predetermined portion of the moving picture mail is selected based on an input operation by the user. Is provided on the display, and means for transmitting the input data to the center server when the user inputs data in the window, the center server is transmitted from the information processing terminal of the user. It is characterized in that a means for storing the input data in association with the user in a predetermined storage means is provided. By analyzing the input data of the user, the system operator or the like can recognize whether or not the video mail is viewed.

The moving picture mail system according to claim 3 is
When a button symbol that can be selected based on a user's input operation is inserted in the video file, and the information processing terminal of the user selects the button symbol by the user's input operation during playback of the video. A means for recognizing that there is a hit and a means for transmitting this hit information to the center server are provided, and the center server stores means for storing the hit information in a predetermined storage means in association with the user and the video mail. It is characterized by having. When the hit information is transmitted from the information processing terminal of the user, the user can at least recognize that he or she has watched the video mail.

The moving image mail system according to claim 4 is
Applicable when the center server outputs a file delivery request from a storage means for storing at least one of a moving image, a still image, and a text file associated with a moving image mail, and a user's information processing terminal. And a means for transmitting the file to the information processing terminal of the user, wherein the information processing terminal of the user, when the predetermined portion in the video mail is selected based on the input operation of the user, A means for displaying a window for displaying a still image or a text on the display, a means for outputting a distribution request for a required file to the center server, and a means for reproducing / displaying a file transmitted from the center server in the window. It is characterized by having. When a transmission request for the necessary file is output from the user's information processing terminal, the user can at least recognize that he or she has watched the video mail. Further, by reproducing / displaying other moving images, still images, and text sentences that supplement moving images in the window, it is possible to further enhance the effect of moving image advertisement.

The moving picture mail system according to claim 5 is
When the center server stores a game program associated with a video mail and a distribution request of the game program is output from the information processing terminal of the user, the corresponding program is extracted and the user information is extracted. A means for transmitting to the processing terminal, a means for evaluating the game result data when it is transmitted from the information processing terminal of the user by applying it to a predetermined criterion, and a means for storing the evaluation result in a predetermined storage means. A means for causing the information processing terminal of the user to display a window for executing a game program on a display when a predetermined portion of the video mail is selected based on an input operation by the user; The means for outputting the distribution request of the game program and the game program transmitted from the center server Means for performing at dough, is characterized in that a means for transmitting to the center server game result data generated based on an input operation of the user. When the transmission request of the game program is output from the information processing terminal of the user, the user can at least recognize that he or she has watched the video mail. The above-mentioned “game program” includes various lottery execution programs and quiz execution programs.

The moving picture mail system according to claim 6 is
The information processing terminal of the user is provided with means for measuring a reproduction time in the video reproduction area of the video mail, and means for transmitting data regarding the reproduction time of the video to the center server when the video mail is closed. The center server is provided with means for storing data relating to the reproduction time of the moving image transmitted from the information processing terminal of the user in a predetermined storage means in association with the moving image mail. As a result, the system operator or the like can recognize the viewing time by the user for each video mail.

[0014]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS FIG. 1 shows an overall image of a moving picture mail system 10 utilizing the Internet according to the present invention. A center server 12 managed by an operator of this system 10 and provision of advertisement information. A large number of advertising servers 13 managed by a person (advertiser or advertising agency) and a plurality of Internet connection servers 14 managed by each ISP are connected to the network via the Internet 15. A large number of personal computers 16 managed by the user are connected to each Internet connection server 14 via a communication line such as a telephone line.

The center server 12 has a WWW (World Wid
e Web) server function, mail server function, DNS server function, application server function, database server function, etc., and is actually configured by connecting multiple workstations or personal computers to the network. In addition, the Internet connection server 14
Has at least a sending mail server function and a receiving mail server function.

FIG. 2 is a block diagram showing a basic functional configuration of the moving picture mail system 10, and FIG. 3 is a flowchart showing a processing procedure for executing the basic function. The center server 12 includes a video mail generation unit 20 and
A moving image mail transmission unit 21, a file transmission unit 22, a reproduction record registration unit 23, a moving image mail database 24, and a file storage unit 25 are provided. The above video mail generation unit 20,
The moving image mail transmission unit 21, the file transmission unit 22, and the reproduction result registration unit 23 are realized by the CPU of the computer constituting the center server 12 executing necessary processing according to the OS and the dedicated application program.

The moving image mail database 24 and the file storage unit 25 are set in the hard disk of the same computer. Fig. 4 shows an example of data items set in the video mail database. Starting with "video mail ID", "advertiser ID" for identifying the video mail provider, and timing for delivering video mail Is described, the delivery date and time, the e-mail addresses of many users who are the destinations of the video mail are described, and the file name and storage directory of the Html mail that is the basis of the video mail are described. "Basic file",
"Movie file" that describes the file name and storage directory of movie data, file name and storage directory of data (still image data, audio data, sub movie data, text data, programs, etc.) associated with the movie mail "Relevant file" that describes, "Playback record" that describes the playing date and time, etc. of the video for each user, some action returned from each user (application to campaign, answer to questionnaire, etc.) Is described, the "accomplishment record", if the user is given the opportunity to acquire points, "accomplished point" where the points are described, a game for the user (including quizzes and lottery) When the opportunity of present by is given, the “winning result” or the like in which the winning or losing is described is set. These data items are merely examples, and can be increased or decreased as necessary.

The file storage unit 25 stores a plurality of moving image files with sound associated with moving image mail IDs. The format of this video file is not particularly limited, but for example, Shockwave Flash file (s
wf file) is applicable. In the file storage unit 25, related files including texts and still images associated with each moving image file and sub moving image files are also stored in association with the moving image mail ID.

The user's personal computer 16 has a moving picture mail receiving section 26, a mail opening processing section 27, and a file delivery requesting section 28.
A file reception unit 29, a reproduction processing unit 30, a reproduction result notification unit 31, and a moving image mail storage unit 32 are provided. In the moving image mail receiving unit 26, the mail opening processing unit 27, the file delivery requesting unit 28, the file receiving unit 29, the reproduction processing unit 30, and the reproduction result notifying unit 31, the CPU of the personal computer 16 has an OS and a general-purpose electronic mail program ( Mailer) or by executing necessary processing according to the program described in the video mail. The moving picture mail storage unit 32 is set in the hard disk of the personal computer 16.

An advertiser who intends to deliver a video mail to a user by using the system 10 is a file of a video or a still image in addition to an advertisement text (text file) which is a material of the video mail to the system operator. , A CSV file or the like in which the e-mail address of the delivery user is described is transmitted via the Internet 15. The system operator creates a basic file (Html file) that is the basis of the video mail based on the advertisement text sent from the advertiser, and the file storage unit
Accumulate to 25. Further, after the necessary processing is applied to the moving image file and other files, it is stored in the file storage unit 25. In addition, the system operator adds a new video mail record in the video mail database 24
The ID, the delivery date and time, etc. are registered (S10 in FIG. 3). The delivery destination email address is registered in the delivery destination address item in the video mail database 24.

When the preset delivery date and time of the moving picture mail arrives, the moving picture mail generation section 20 extracts the necessary basic file from the file storage section 25 and describes the e-mail address of each user in the destination field. The generated moving image mail is generated (S12) and passed to the moving image mail transmission unit 21. The video mail sending unit 21 sends the video mail to the mail address of each user via the Internet 15 (S1
Four).

When the moving picture mail is delivered from the mail server 14 of the ISP to the user's personal computer 16 (S16), the moving picture mail receiving section 26 stores it in the moving picture mail accumulating section 32 (S18). When the user selects the moving picture mail from the received mail list on the mailer, it is opened by the mail opening processing unit 27 and the moving picture mail is displayed on the display 16a of the personal computer 16 (S20). At the same time, the file delivery request unit 28 is activated in accordance with the command described in the video mail, and connects to the center server 12 via the Internet 15 to request the delivery of the video file (S26). In the center server 12 that received this, the file transmission unit 22
The file storage unit 25 is searched using the video mail ID transmitted from the key as a key to extract the corresponding video file (S2
8). This moving image file is immediately transmitted to the user's personal computer 16 via the Internet 15 (S30). The file receiving unit 29 of the personal computer 16 receiving this (S32) decompresses this and passes it to the reproduction processing unit 30. Reproduction processing unit 30
Reproduces this moving picture file in the moving picture reproduction area preset in the moving picture mail (S34).

FIG. 5 shows a concrete example of a moving picture mail. In the moving picture reproducing area 34 provided in a moving picture mail 33 for advertisement at an English conversation school, a picture of a lesson scene is displayed. In addition, since the moving image file also includes audio data, the audio data output from the reproduction processing unit 30 is reproduced by a speaker or the like via the sound board of the personal computer 16.

As described above, in the case of the moving picture mail system 10, a moving picture file distribution request is transmitted to the center server 12 at the time when the user opens the moving picture mail 33.
This is a mechanism for starting downloading of a necessary moving image file, and when the user receives the moving image mail from the mail server 14, the moving image file having a large data volume is not attached. If a special program is required for playing the moving image file, the file delivery requesting unit 28 requests the center server 12 to deliver the playing program in addition to the moving image file. Upon receiving this, the file transmission unit 22 extracts the moving image file and the reproduction program from the file storage unit 25 and transmits them to the personal computer 16. In the personal computer 16, the reproduction processing unit 30 is configured by incorporating the moving picture reproduction program into a general-purpose mailer, and the reproduction of the moving picture file is realized.

If the personal computer 16 is not connected to the Internet 15 at the time when the user opens the moving picture mail 33 (S22), the file distribution requesting unit 28 executes the connecting process (S24), and the moving picture file after the connection is completed. Is sent to the center server 12.

As described above, since the moving image with voice related to the product or service is reproduced in the moving image reproducing area 34 of the moving image mail 33, the user's attention can be strongly called. However, in the case of this video mail 33, not only is the video / audio unidirectionally played on the user's personal computer 16, but also a function that allows the center server 12 side to grasp the reaction and action on the user side against this. I have it.

FIG. 6 is a block diagram showing the echo grasping function, and FIG. 7 is a flow chart showing a processing procedure for executing this function. In this case, the center server 12
Is a user input data processing unit 35 and a file transmission unit 22.
And a video mail database 24 and a file storage unit 25. The user input data processing unit 35 is realized by the CPU of the center server 12 executing necessary processing according to the OS and the dedicated application program. In addition, the user's personal computer 16 side has a reproduction processing unit 30, a hit certification unit 36, and a user input data transmission unit 37.
A selection position detecting unit 38, a window starting unit 39, a file distribution requesting unit 28, and a file receiving unit 29. The hit certification unit 36, the user input data transmission unit 37,
The selected position detection unit 38 and the window activation unit 39 are realized by the CPU of the personal computer 16 executing necessary processing according to the OS, the general-purpose mailer, and the program described in the moving image mail.

When the user moves the mouse pointer 40 on the moving picture mail 33, the selected position detecting section 38
Always tracks this, and when there is a selection operation by clicking (S40), the position coordinates of the mouse pointer 40 are output to the window starting section 39 and the hit recognizing section 36 (S42).

For example, when the position clicked by the user overlaps with the "subscribe" button 41 in the video mail 33 (S4
4), the window activation unit 39 displays the application window 42 associated with the button 41 on the display 16a (S46). In this application window 42, the detailed information input items of the user are set in advance. On the other hand, the user inputs the necessary information from the keyboard 43 and then clicks the “send” button using the mouse 44.
Receiving this, the user input data transmitting unit 37 transmits the input data to the center server 12 (S48). In the center server 12, the user input data processing unit 35 registers the data in the “echo performance” item in the video mail database 24 (S50). This user input data is immediately transmitted to the advertiser's advertisement server 13, and necessary sales promotion activities such as direct mail delivery and telephone solicitation are carried out.

When the position clicked by the user overlaps with the "self-introduction" button 45 in the video mail 33 (S4
4), the window activation unit 39 displays the video playback window 46 previously associated with the button 45 on the display 16
It is displayed on a (S52). At the same time, the file delivery request unit 28 is activated to request the center server 12 to deliver the sub movie file to be displayed in the movie playback window 46 (S54). Center server that received this
The file transmission unit 22 of 12 extracts the relevant moving image file from the file storage unit 25 and transmits it to the user's personal computer 16 (S56). Upon receiving this, the file receiving unit 29 (S58),
After decompressing the moving image file, it is passed to the reproduction processing unit 30.
The reproduction processing unit 30 reproduces the moving image file in the moving image reproducing window 46 (S60). As a result, as shown in FIG. 5, the lecturer's self-introduction video is displayed on the PC 16 along with the sound.
Played in. Of course, a still image file may be delivered instead of the moving image file and displayed in the still image display window.

In the moving picture mail system 10, as a mechanism for attracting the user's attention to the moving picture advertisement, a button symbol is made to appear in the moving picture image, and when the user selects it by mouse click, " It has the function of certifying that a "hit" has been made and giving the user predetermined points and benefits. That is, the button symbol is embedded in advance in an arbitrary frame of the moving image file so that the button symbol selectable by the mouse is intermittently displayed on the reproduced image of the moving image. The hit qualifying unit 36 certifies that there is a hit when the mouse click coordinate information output from the selected position detection unit 38 and the button symbol coordinate information output from the reproduction processing unit 30 match ( (S44, S62), and output to the user input data transmission unit 37. The user input data transmission unit 37 transmits the hit information of this button symbol to the center server 12 (S64). In the center server 12, the user input data processing unit 35 is activated and the hit information is registered in the moving image mail database 24 in association with the mail address of the user (S66).

By referring to the record in the moving picture mail database 24, the advertiser can grasp the mail address and the total number of users who have certainly watched the moving picture advertisement. It should be noted that the system operator gives points to the users who are certified as hits, and the presents and other benefits are given when the points are accumulated over a certain number. Of course, the present can be directly distributed from the advertiser to the point earning user.

In FIG. 5, the appearance of the "★ (black star)" button symbol 47 appearing at the upper left of the moving image reproduction area 34 is shown. The shape, color, size, appearance position, etc. of the button symbol 47 are shown. There is no limitation to this, and it can be freely set by the system operator or advertiser when creating a video file. Further, by devising the number of appearances and the place of appearance of the button symbol 47, the attention of the user can be more effectively guided to the video advertisement. For example,
If a plurality of button symbols 47 are made to appear in one video advertisement and bonus points are given when all of them are hit, the user can watch the video advertisement from the beginning to the end. At this time, the button symbol
By organizing the appearance points and timing of 47 at random, a kind of tension is created and it is possible to add a game property. FIG. 8 shows an example of the frame A.
The ★ mark displayed in the upper left corner of the
Disappears and suddenly reappears at the lower left in frame C.

The contents displayed in the window are not limited to the above. For example, a program for a quiz or a game can be distributed to the personal computer 16 through the file transmission unit 22, a user can play it through a game execution window, and the result can be transmitted to the center server 12 through the user input data transmission unit 37. . In this case, the user input data processing unit 35 of the center server 12
The transmitted game result data is applied to a predetermined criterion and evaluated (including lottery, scoring, etc.), and the evaluation result is registered in the moving image mail database 24. In addition, the file for displaying the result is transmitted to the user's personal computer 16 through the file transmitting unit 22, and the evaluation result (lottery winning, achievement, etc.) is displayed in the window.

Alternatively, it is possible to display the questionnaire form on the window and send the answer entered by the user to the center server 12 through the user input data sending unit 37. Upon receiving this, the user input data processing unit 35 of the center server 12 stores the response data from the user in the moving image mail database 24.

While the moving image data is being reproduced,
Since the user's personal computer 16 does not need to be connected to the Internet 15, the user making the dial-up connection can be disconnected. However, when the user closes the video mail, the user input data transmission unit
The reconnection to the Internet 15 is realized by 37, and the data regarding the user's viewing time (playback time of the moving image file) measured and output by the reproduction processing unit 30 is automatically transmitted to the center server 12. In the center server 12, these data are associated with the user's mail address and then stored in the reproduction result item of the moving picture mail database 24. As a result, the advertiser can grasp the viewing time of each video mail for each user. At the time of the reconnection, the data related to the game, the quiz, and the questionnaire that the user has input through the various windows until then is collectively transmitted to the center server 12 through the user input data transmission unit 37.

[0037]

According to the moving picture mail system of the present invention, the moving picture file is not attached when the basic file of the moving picture mail is transmitted, and when the user opens it on the information processing terminal, the center server sends it. Since it is a mechanism for downloading and reproducing in the moving image reproduction area, there is an advantage that the reception of the moving image mail itself is completed in an extremely short time. Also, by configuring the information processing terminal of the user to output data, hit information, file distribution request, and game program distribution request based on the user's input operation, the user's viewing record and response to the video mail, etc. Can be effectively collected.

[Brief description of drawings]

FIG. 1 is an image diagram showing an overall configuration of a moving picture mail system according to the present invention.

FIG. 2 is a block diagram showing a basic functional configuration of this moving image mail system.

FIG. 3 is a flowchart showing a processing procedure when a basic function is executed in this moving image mail system.

FIG. 4 is an explanatory diagram showing an example of data items set in a moving image mail database.

FIG. 5 is an explanatory diagram showing a specific example of a moving image mail.

FIG. 6 is a block diagram showing an echo grasping function of this moving picture mail system.

FIG. 7 is a flowchart showing a processing procedure at the time of executing an echo grasping function in this moving picture mail system.

FIG. 8 is an explanatory diagram showing an example of an appearance pattern of button symbols.

[Explanation of symbols]

10 Video mail system 12 Center server 13 Ad server 14 Internet connection server 15 Internet 16 PC 16a display 20 Video mail generator 21 Video mail sending section 22 File transmission section 23 Reproduction record registration section 24 video mail database 25 File storage 26 Video mail receiver 27 Email opening processing department 28 File delivery request section 29 File receiver 30 Playback processing section 31 Playback performance notification section 32 Video mail storage section 33 Video mail for advertisement 34 Video playback area 35 User input data processing unit 36 Hit Certification Department 37 User input data transmitter 38 Selected position detector 39 Window starter 40 mouse pointer 41 "Apply" button 42 Application window 43 keyboard 44 mouse 45 "Introduction" button 46 Video playback window 47 button symbol

   ─────────────────────────────────────────────────── ─── Continued front page    (72) Inventor Yoshifumi Kawahara             1-6-1, Higashiyama, Meguro-ku, Tokyo Stock market             Company Red Rice Medium F-term (reference) 2C001 BB05 CB08 CC01                 5C064 BA01 BA07 BB05 BB07 BC06                       BC18 BC23 BC25 BD02 BD03                       BD08 BD09

Claims (6)

[Claims] 1. A video mail system comprising a center server and an information processing terminal of a user connected to the center server via a communication network, wherein the center server is an electronic mail of a user to whom the video mail should be delivered. Storage means for storing an email address, storage means for storing a basic file of a video mail in which a video playback area is set, and storage means for storing a video file to be played in the video playback area And a means for transmitting the basic file to the user's e-mail address, and when the user's information processing terminal outputs a video file delivery request, extracts the video file associated with the video mail, And a means for transmitting to the information processing terminal of , In accordance with written in the video e-mail command,
A moving picture mail system comprising means for outputting a distribution request for a moving picture file to a center server, and means for playing a moving picture file transmitted from the center server in the moving picture playing area. 2. The information processing terminal of the user, as a means for displaying a window in which data input items are set on a display when a predetermined portion in a moving image mail is selected based on an input operation by the user. , If the user inputs data in the window,
Means for transmitting the input data to a center server, and the center server includes means for storing the input data transmitted from the information processing terminal of the user in a predetermined storage means in association with the user. The moving picture mail system according to claim 1. 3. A button symbol that can be selected based on a user's input operation is inserted in the moving image file, and the information processing terminal of the user has the button operated by the user's input operation during reproduction of a moving image. When the symbol is selected, it is provided with means for recognizing that there is a hit, and means for transmitting this hit information to the center server. 3. The moving picture mail system according to claim 1 or 2, further comprising means for storing it in the storage means. 4. The center server stores a storage means for storing at least one of a moving image, a still image, and a text file associated with a moving image mail, and a file delivery request is output from a user's information processing terminal. In this case, the corresponding information processing terminal extracts the corresponding file and transmits the file to the user's information processing terminal, and the user's information processing terminal selects a predetermined part of the video mail based on the user's input operation. In this case, a means for displaying a window for displaying moving images, still images, or text on the display, a means for outputting a distribution request for the required files to the center server, and a file transmitted from the center server for reproduction in the above window The moving image mail system according to any one of claims 1 to 3, further comprising: a display unit. 5. The center server extracts a corresponding program when a distribution request of the game program is output from a storage means for storing a game program associated with a moving image mail and a user's information processing terminal. Then, means for transmitting to the information processing terminal of the user, means for evaluating the game result data when it is transmitted from the information processing terminal of the user by applying it to a predetermined judgment criterion, and a predetermined storage means for storing the evaluation result. The information processing terminal of the user displays a window for executing the game program on the display when a predetermined portion of the video mail is selected based on the input operation of the user. Means, a means for outputting a distribution request of the game program to the center server, and a game program transmitted from the center server. The moving image according to any one of claims 1 to 4, further comprising: a means for executing a ram in the window; and a means for transmitting game result data generated based on a user's input operation to a center server. Mail system. 6. The information processing terminal of the user transmits a data regarding a reproduction time of a moving image to a center server when the reproduction time of the moving image mail in a moving image reproduction area is measured and the moving image mail is closed. The center server is provided with means for storing data relating to the reproduction time of the moving image transmitted from the information processing terminal of the user in a predetermined storage means in association with the moving image mail. The moving image mail system according to claim 1.