JP2001175761A - Method for providing information, advertisement and service corresponding to customer profile, purchase history and degree of interest in information, and method for managing customer data - Google Patents

Abstract

PROBLEM TO BE SOLVED: To avoid the overflow of information and services undesired by customers by providing information and services corresponding to the level of the degree of interest of the customers and also to manage both convenience for the customers and a merit for a provider on a high level by maintaining the interest of the customers in a specified merchandise group and brands and promoting long-term and continuous purchase. SOLUTION: In the level of the degree of interest of the customers, this method discriminates the level of the degree of interest in accordance with a purchase history and purchase frequency of a merchandise group and a relevant merchandise group (1), an access history and acquisition frequency to/of information and advertisement about the merchandise group (2), a participation history and participation frequency in an event, prize, etc., related to the merchandise group (3), responses to notices by mail, etc., about the merchandise group and the relevant merchandise group (4), responses to benefit giving such as coupons or the like (5), and offers various information and advertisements and furthermore, various benefits such as events, services like prizes, service points and discount coupons.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates mainly to selection of beverages, tobacco, confectionery, prepared foods, bento, other fast foods, household goods such as shampoo and soap, cosmetics, perfumes, and the like, reflecting the tastes of customers. In the manufacturing and sales business of products that are expected to be purchased regularly and continuously, the purpose is to promote sales of products and services, create and improve brand value, improve customer service, and keep customers in the market. As regards the provision of information services and advertisements using mobile terminals and the Internet, etc., (1) the purchase history and purchase frequency of the customer's product group and related products, (2) the access history and access to information and advertisements Frequency, (3) history and frequency of participation in events and sweepstakes, response history and response frequency to information distribution such as e-mail, (4) coupons (5) To provide detailed information, advertisements and services customized for each customer according to the usage history and usage frequency of benefits such as services, (5) personal profile such as customer address, age, gender, etc. Management method of customer data.

[0002]

2. Description of the Related Art Conventionally, in a service industry and a retail business, as a part of customer service, a certain service point is given according to a usage amount of a customer, and various benefits are given in exchange for a certain number of points. Service point systems for sales promotion have been provided. In addition, as a part of sales promotion, if you purchase a specific product or use a service within a certain period, mail a barcode or sticker attached to the product or a receipt at the time of purchase to a predetermined destination For this reason, sales promotion promotions, such as providing various benefits, have been conducted. However, the conventional method has the following problems that make it difficult to simultaneously achieve the merits and convenience for the customer and the merits for the seller at a high level.

A method of using a card for managing customer data is described in detail in Japanese Patent No. 2886820. According to such a method of recording data relating to a customer on a card held by the customer, (1) management of customer data, that is, storage of the card on which the data is recorded is a burden on the customer, and there is a risk of data corruption or loss. large,
(2) The amount of data that can be recorded on the card is limited, and large amounts of data cannot be stored. (3) When a card is lost, it is difficult to restore past customer data. (5) It is not always possible to cope with various living hours for each customer, such as (5) visiting the store according to the opening time of the store, such as installation, (6)
The points accumulated by the customer are based only on past purchase results, and cannot provide detailed services according to the degree of interest of the customer and various preferences. (7) Customer data including point information is It is premised on use at stores, and there is no system for centrally managing data of all customers and comprehensively judging the trends of all customers. There is a problem that it can be referred to with a dedicated terminal, the data content of the customer is disclosed at the store, there is a risk that the privacy of the customer may not be maintained, etc.There are limitations to provide services that are highly convenient for customers. There were many.

In order to promote a specific product or a group of products, a method of mailing a sticker, a barcode, or a receipt attached to the product has been used. In this method, (1) the labor and cost of mailing and the burden on the user are great for the customer, (2) the result is not immediately known, and (3)
As a result, there is a problem that the convenience for the user is low, and at the same time, for the service provider side, (4) it is not possible to grasp customer trends in real time, It is difficult for companies to come up with countermeasures immediately, (6) it takes more cost to process mailed data, (7) it costs more to attach stickers etc. different from ordinary products, (8) There is a problem that a preparation period is required until the start of promotion, such as creation of a seal or attachment work, and the like, and it has been difficult to achieve both user convenience and merits for the seller at a high level.

Further, a method of changing the number of service points provided to a customer in accordance with the purchase time is described in detail in Japanese Patent Application Laid-Open No. 3-110699. According to the patent, the purchase time of the customer is included in a specific time zone set in advance (in time) or not included (out of time).
Thus, the calculation magnification of the points provided to the customer is changed. However, this method has the following effects: (1) As long as a card is used as a data recording medium, all the problems of the card system are included; There is no mechanism for automatically grasping time zones that are convenient for customers and providing information and services desired by customers at time zones desired by customers.
(3) As a result, there is a problem that it is impossible to provide detailed services according to the degree of interest of the customer, such as providing a privilege according to the purchase frequency of the customer, and to provide a service highly convenient for the customer. There were many restrictions.

In the method not based on the purchase history of the customer, (1) the information desired by the customer does not reach, for example, the information of the lactic acid bacteria drink is provided to the customer who is only interested in the cola. (2) specific products and brands,
Treat customers who have made many financial contributions, such as fixed customers of the manufacturer, and those who have not, in the same way (such as awarding points). Building active relationships was difficult.

In the method not based on the customer's purchase frequency, (1) sales promotion services such as coupons are provided irrespective of the customer's demand, and in many cases, special benefits cannot be used for the customer. (2) Promotions are conducted regardless of customer demand, so sales opportunities are often lost,
In addition, there was a lot of waste in the cost of the sales promotion promotion. (3) It was difficult to determine whether the customer had increased interest in the product or was losing interest. The services I wanted were not provided, and the sellers also lost a lot.

[0008] Further, the method not based on the access history to information / advertisements (1) the convenience is not always ensured for customers, such as the same information being provided repeatedly, and the seller is wasteful. (2) The time period during which the customer accesses information / advertisement and the time period during which information is added / updated did not match, resulting in a lot of waste such as reduced convenience and loss of opportunity. Providing information / advertisements, such as distributing information / advertisements immediately before lunchtime when customers access information / advertisements, and conducting promotions tailored to the customer's time of day. (4) It was difficult to provide more detailed information and advertisements to subscribers who frequently access information and advertisements provided by sellers.
(5) Even for subscribers who frequently access information and advertisements, it is difficult to distinguish a customer who does not actually purchase a product from other customers, and a customer who should be regarded as important by the seller There was no way to distinguish this from other customers, leading to lost opportunities and waste.

The method not based on the frequency of access to information / advertisement provides (1) information / advertisement regardless of customer demand, and useful information at a time when the user is interested in purchasing the product. In addition, new product information arrives late after purchase of another company's product, or once accessed, then `` persistent '' information and advertisements are received, achieving both convenience for customers and effectiveness and efficiency for sellers (2) It is difficult to determine whether the customer is raising interest or losing interest, and as a result, the information and advertisements desired by the customer are provided at the desired timing. At the same time, there was a lot of loss for sellers.

In addition, the method not based on the history of participation in events and sweepstakes: (1) Regarding the contents of events and sweepstakes, whether or not the customer is interested, for example, invites a customer who is not interested in motor sports to participate in the race. Or giving a concert ticket to a customer who is interested in sports, the benefits for the customer were not always assured of convenience, and the seller was wasteful. (2) Often used for events and sweepstakes For participating customers, it is difficult to plan and provide events and sweepstakes according to their preferences, distinguishing them from other customers, such as inviting them to regular events and encouraging them to participate in gambling sweepstakes. (3) In addition, customers who frequently participate in events and sweepstakes that do not actually lead to product purchases It is difficult to distinguish it from the customer,
There was no way for the seller to distinguish the customers who were important from other customers, resulting in lost opportunities and waste.

In the method not based on the frequency of participation in events and sweepstakes, (1) information on events and sweepstakes is provided irrespective of the degree of interest of the customer, for example, for a customer who has a high desire to participate Convenience for customers, such as offering only straightforward quizzes that do not flourish, and conversely, inviting less motivated customers to participate in multiple stages of quizzes and games. It was difficult to balance the effectiveness and efficiency for sellers. (2) Whether customers are increasing interest in events and sweepstakes (frequently participating), or interest in events and sweepstakes It's difficult to tell if it's faded (less often) or if you're interested and growing customers, It was difficult to use them properly, such as encouraging customers who are losing interest or participating in simple events and sweepstakes. (3) In addition, the history and frequency of access to information and advertisements As a result, it has been difficult to provide preferential information on sweepstakes and events relating to products and products of interest to customers.

In a method in which the confidentiality of data relating to a customer is not guaranteed, if the confidentiality of data relating to the customer is not guaranteed, important information and
Or, for information that disclosure of information is considered to lead to future risks, self-defense may be performed, such as not disclosing accurate information to the company or registering false information, and customers In addition, the merchant was not able to enjoy the original merits, often accumulating uneasiness and dissatisfaction.

Further, in a method in which data relating to a customer is not disclosed to the customer and deletion / editing by the customer is not permitted, a method in which data relating to the customer is not disclosed to the customer himself / herself and deletion / editing by the customer is not permitted. In such cases, vague anxiety that customers do not know what information will be registered may cause self-defense, such as not disclosing accurate information to the company or registering false information. , And sellers, in many cases, could not enjoy the original benefits of responding attentively to each customer.

Regarding the point awarding to the customer, the point awarding only according to the past purchase amount of the customer is as follows: (1) To facilitate access to information, advertisement, sweepstakes and event information which is not directly linked to purchase. could not. In other words, as a means to promote customer's purchasing behavior, despite providing product information and advertising, and providing information such as sweepstakes and events, it is possible to attract customers to access such information. It was difficult to use points as incentives, and sellers often missed out on sales opportunities,
(2) In addition, because it was difficult to collect valid customer data, as a result, it was not possible to provide high-value-added information / advertisements and services, in which detailed measures were taken for each customer, In addition, a vicious circle of lost sales opportunities has been beneficial for companies, often resulting in lost purchasing opportunities.

[0015]

SUMMARY OF THE INVENTION The present invention is intended to eliminate the above-mentioned drawbacks, and at the same time to achieve a high level of merits / convenience for customers and merits for sellers. (1) Reduce the burden on the customer side in data management, (2) Reduce the risk of data corruption or loss, reduce the cost of the store side for installing dedicated terminals, (3) Issue cards for customers (4) Reduce the labor and cost of re-entering handwritten data, (5) Relieve the time constraints of visiting a store while the store is open, (6) Attach it to products to be promoted (7) Reduce the preparation period required before the start of the promotion, (8) Reduce the labor and time constraints of mailing, etc. ) Mailed (10) Realize an environment in which customer trends can be grasped in real time, and (11) respond to customer trends, and immediately add new information, advertisements, sweepstakes, Provide an environment that can provide events, etc. (12)
Provide information about products at the customer's desired timing at the customer's time of day,
(13) For sellers, by improving the efficiency of sales promotion activities such as provision of information, advertisements, sweepstakes and events, loss of sales opportunities is reduced, and as a result, cost burden on sales promotion is reduced. (14) For the seller, realizing an environment for real-time discrimination between customers who should be regarded as important and customers who are not important, (15) reducing anxiety of customers regarding value-added services utilizing customer data, (16) Value-added services utilizing customer data will be beneficial to both customers and sellers.
The realization of an environment that promotes widespread use in society.

[0016]

According to the present invention, in order to solve the above-mentioned problems, customer data including a purchase history is stored in a server or a database connected to an electronic network, and stored in a telephone or a mobile phone owned by the customer. By accessing using a personal computer connected to the telephone and the Internet, (1) the burden on the customer in data management is reduced, and the risk of data corruption and loss is reduced,
(2) Reduce the labor and cost of re-entering handwritten data,
(3) Restrictions on the amount of customer data that can be recorded and stored are reduced.

In addition, without providing dedicated terminals for customers and stores, services corresponding to commonly used communication devices, specifically, mobile phone services such as telephones, mobile phones, personal computers, i-modes, and WAPs are provided. By that
(1) Reduce the burden on the customer and the store, and (2) Reduce the cost of issuing cards for customers.

In addition, by making it possible to use a portable terminal at any time and at any time by using a portable terminal without going to a store, the time restriction of visiting the store while the store is open is relaxed.

Also, by giving a product ID code to a product to uniquely identify the product and utilizing it for sales promotion promotion, (1) time and effort required for creating and attaching stickers and the like attached to products to be promoted And (2) alleviate the labor and time constraints associated with mailing, (3) reduce the labor and cost involved in compiling the mailed data, and (4) make the necessary preparations before the promotion starts Shorten the period.

Further, by enabling real-time processing of sales promotion promotion processing such as application for sweepstakes on the spot, (1) providing unprecedented convenience to customers, (2) Provide an environment in which customer trends can be grasped in real time, and (3) Realize an environment in which new information, advertisements, sweepstakes, events, and the like can be provided immediately in response to customer trends.

Further, basic profile information of a customer, attribute information, preference information, purchase history, purchase frequency, access history to information / advertisement, access frequency to information / advertisement, participation history to events / sweep prize, etc. By realizing an information providing service for each customer in consideration of the frequency of participation in sweepstakes and the like, (1) information on fields and products of interest to the customer in accordance with the customer's life time zone Provide the information you want at the right time. (2) For the seller, provide information, advertisements, sweepstakes, events, etc.
By improving the efficiency of sales promotion activities, the loss of sales opportunities is reduced, and as a result, the cost burden for sales promotion is reduced. , Realizing an environment for real-time discrimination.

Further, the confidentiality of the customer data is ensured, the contents thereof are disclosed to the customer and the person authorized by the customer, and the information can be deleted and edited by the person or the person authorized by the customer. As a result, customer anxiety about value-added services utilizing customer data is reduced.

Further, as a result of the above, there is provided an environment that promotes widespread use of value-added services utilizing customer data in society in a manner that is advantageous to both customers and sellers. .

According to the present invention, in order to realize the above-mentioned object, information of advertisements, sweepstakes, events and the like are provided according to the degree of interest of each customer by discriminating the degree of interest of each customer. A provision method, an advertisement method, and a customer data management device were configured.

[0025]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS An embodiment according to the present invention will be described below in detail with reference to the drawings. In the present embodiment, a method of providing information / advertisement, a prize, a method of providing event information, and a method of managing customer data when the present invention is implemented in a beverage maker will be described in detail as an example.

FIG. 1 is a schematic diagram showing a service platform according to the present invention. Here, an example using an i-mode terminal will be described. However, the present invention is not limited to the i-mode, but (1) a telephone, a mobile phone, or a mobile phone terminal capable of displaying, reproducing, transmitting and receiving data, and a communication network. An information terminal owned by the customer, such as a computer connected to the information terminal; (2) a server and database connected to a wired or wireless communication network / network capable of communicating with the information terminal; and (3) a product And an ID code that can uniquely identify the product and the advertisement attached to, printed on, or stamped with the advertisement.

The term "telephone or mobile phone" used herein includes a mobile phone, a PHS, etc., is connected to a telephone network, has keys from 0 to 9, and can transmit a tone signal similar to that of a touch phone by key input. Target all devices. There is no limitation on the configuration and installation location of the devices as long as the system can transmit tone signals corresponding to keys 0 to 9 of the touch phone to a server system connected via a communication network. For telephones that cannot send tone signals, an independent calling device that can send tone signals
The service of the present invention can also be used by transmitting a pseudo tone signal to the telephone mouth of the telephone.

The portable telephone terminal capable of displaying / reproducing and transmitting / receiving data includes all terminals capable of displaying / reproducing data and having an interface for inputting characters including numbers from 0 to 9. Specifically, a mobile phone compatible with a mobile phone service such as i-mode or WAP is targeted, but any terminal having the same or higher function and capable of performing data communication with a server system described later will be described. The configuration and form are not particularly limited. Here, the description will be made based on the case where the i-mode is used.

The computer connected to the communication network is W
A computer terminal having a function equivalent to or more than software called a WW browser, having an input interface capable of inputting characters including at least a number from 0 to 9 and being described later via a network such as a telephone network or the Internet. It covers all devices that can communicate data with the server. In data communication with the server, the form and configuration are not limited as long as the device has the same or higher function.

A server is a computer system capable of communicating with the above-mentioned portable terminal, telephone, mobile phone, or a computer equipped with a WWW browser. The server transmits data such as characters, images, and voices to the customer in response to a request from the customer. And search and read out customer data, including customer profile information and purchase history, access history to information and advertisements, and history of participation in events and sweepstakes. It covers all systems that can be written. An interface capable of communicating with a mobile terminal such as an i-mode or a computer equipped with a WWW browser, and capable of identifying input by a tone signal and providing voice guidance in response to access from a telephone. Has functions.

The database stores information on goods and services provided by the seller's company and the like, advertisements, information on prizes and events, and various other information.
In response to the operation of the user device, the information is transmitted to the customer's device via the server system described above, and the customer's profile information, purchase history / purchase frequency, access history / access frequency to information / advertisement are accessed. , Events and
Information such as the history of participation and the frequency of participation in the prize is accumulated, and search, readout, and writing of the customer-related information are performed in conjunction with the server system described above.

The ID code assigned to a product or an advertisement is composed of a character set including at least an alphabet and a number. Of the codes that can uniquely specify each of the product and the advertisement, the validity of the code All codes including a check digit for verifying or a character string equivalent to the check digit. Here, a six-digit product ID code including an alphabet and a number is engraved or printed on a beverage container, and an eight-digit advertising ID code different from the product ID for magazines, posters, and TV commercials. Will be described.

(Issuance and Registration of ID Code) In order to uniquely identify a target product or advertisement, a different code system is applied to each target object, medium, and purpose in order to uniquely identify the target product and advertisement. The ID code is issued by a code generator device linked to the server and the database, and at the same time, the attribute information of the product or advertisement corresponding to each ID code is recorded in the database. The database contains product types, names, sizes, prices, production dates,
Of the information indicating the attributes of the product, such as the lot number, the expiration date and the expiration date, the production factory, the sales area, and the like, the information of any combination according to the purpose is recorded together with the product ID code. In addition, regarding the advertisement ID code, among information indicating attributes of the advertisement, such as the type of the advertisement, the target product, the posting medium, the posting period, the validity period of the advertisement content, and the like, any combination of information according to the purpose, It is recorded and stored in the database together with the advertisement ID code. The database and the server system determine the validity of the ID code itself in response to the input of the ID code from the customer, and store the attribute information on the product / advertisement in the purchase history or the access history to the information / advertisement of the customer. Record as part.

(User Registration) In order for a customer to access information and advertisements on the server and the database, the user first registers. At the time of user registration, in addition to basic profile information such as age, gender, address, and name of the customer, a customer who wishes to receive information by e-mail or the like also registers an e-mail address. In addition, the telephone or wireless telephone (mobile phone,
(Including PHS etc.) and an access passcode. This telephone number is combined with a passcode and used for the purpose of user authentication when a customer accesses the server.

The user registration will be described using a service using i-mode as an example. First, the customer connects to the server using the i-mode terminal (S1). The server communicates with the user terminal by calling the caller I based on the telephone number of the caller.
D is acquired (S2), and a database search is performed to determine whether the customer is already registered (S3, S4). If the ID is already registered, user authentication is performed by inputting a passcode (S5 to S10), and a comprehensive menu screen is displayed (S39). If the caller ID has not been registered in the database, a screen for user registration is displayed (S11, S11).
12, S19). When the registered customer accesses using a terminal different from the registered telephone, a re-login process is performed. By inputting the registered telephone number and passcode, it is possible to log in as the original user (S13 to S18, S39).

If the customer has accepted the membership rules at the time of user registration (S19 to S23), the profile information is input (S24, S25). The profile items include information used for authentication for the next access, such as the phone number used for access, mobile phone number (s), passcode, etc., age or date of birth, Basic attribute information such as gender, address, name, occupation, and annual income, etc., and these input items are displayed on the screen by a software device that has been set in advance. The customer inputs these pieces of information by operating the keys of the terminal (S24 to S29). Customers who want to register information about their preferences, such as the field or product / brand they are interested in, the model of the i-mode terminal they are using, and the average talk time per month, and to distribute information by e-mail, etc. Registration is also possible.

What kind of profile information is required is determined arbitrarily according to the purpose of the business operator, and is recorded and set in advance in a software device on a server.
The software device verifies the required input, and displays a screen for re-input when the input is insufficient (S27,
S28). When the required items are input, the server records such information in the database (S29 to S31).

A service point is provided to the customer who has registered the profile information according to the registered items. The service point is automatically calculated by the software device and recorded in the database together with the customer data (S
32-S37). For a customer who has registered a lot of information such as preference information, more points are counted.

(Point Registration) By registering the ID code given to the product or advertisement using an i-mode terminal or the like, the customer can receive points according to the content of the product or advertisement.

The point registration will be described by taking a service using the i-mode as an example. The customer connects to the server using the i-mode terminal (S1). In communication with the user terminal, the server acquires a caller ID based on the telephone number of the caller (S2), and searches the database for a registered customer (S3, S4). If the caller ID is already registered in the database, enter the passcode
The customer is authenticated (S4 to S10). When the access is made using a telephone different from the one normally used, user authentication is performed by inputting a registered telephone number or customer ID and a passcode (S13 to S1).
8).

FIG. 6 shows an outline of the point registration.
Point registration calculates service points according to the purpose by using a plurality of software devices alone or in combination.

The registration of points is performed from a dedicated screen (S41). The customer operates the keys of the terminal to input the ID code of the purchased product or advertisement (S42 to S42).
45). The server system accesses the database for the input ID code and verifies its validity (S46, S47). The ID code whose validity is confirmed is recorded in a database together with the data of the customer.

At this time, if a code whose validity is not confirmed by a check digit or the like or a product code already used by the customer or another customer is entered, it is treated as invalid and is not recorded in the database (S48, S49). In the case of an advertisement ID code in which a plurality of customers may contact the same advertisement, even if the same ID code has already been input by another customer,
The software device of the server is set in advance so as to record the data as the customer data.

FIG. 8 shows the point calculation process for each product. When the validity of the ID code is confirmed, a basic point corresponding to the product or the content of the advertisement is added. At this time, the software device calculates the points obtained by increasing or decreasing the basic points according to the inclination rate (set in advance in the program on the server or recorded in the database) for each product or advertisement (S51 to S54).
For example, if you purchase a promotional product,
The points obtained by adding the points of the sales promotion promotion to the basic points are counted.

FIGS. 9 and 10 show point calculation processing according to the past purchase results of the customer. In the case of a good customer having an appropriate purchase history in the past as described in claim 3, based on the purchase history, an inclination rate according to the past contribution (set in advance in a program on the server or recorded in a database). ), Additional points are added (S56 to S60).

In addition, even when the purchase amount per one time increases, the points are calculated by the slope calculation.
Claims The latest purchase amount is compared with the past purchase amount and the past average purchase amount, and when the latest purchase amount is higher than the past average purchase amount, as shown in claim 4, If E _p0 <AE _pn holds, or the latest 2
If the purchase amount is larger than the immediately preceding purchase amount for the purchase results of the times, that is, (E _p0 <E _p1 )
AND (E _p1 <E _p2 ), or
If the purchase amount is higher than the immediately preceding purchase amount for n purchase results in the past three months, that is, (E _p0 <E _p1 ) AND. . . . (E _pn-1 <E
_pn ), bonus points are calculated (S61 to S65).

FIG. 11 shows a point calculation process according to the lead time of the customer. The latest purchase lead time is compared with the values of the past purchase lead time and the past average purchase lead time, and the latest purchase lead time is shorter than the past average purchase lead time as shown in claim 14. That is, when L _p0 <AL _pn holds, or when the purchase lead time at the time of the latest two purchase results is shorter than the immediately preceding lead time, that is, (L _p0 <L _p1 ) AND ( L _p1
If <L _p2 ) holds, or for n purchase results in the past three months, the purchase lead time is compared with the lead time immediately before it, and (L _p0 <L _p1 ) AN
D. . . . When (L _pn-1 <L _pn ) holds,
Bonus points are calculated (S66 to S69).

At this time, a bonus point for a customer who does not satisfy the above-mentioned conditions may be obtained if a certain purchase history has been obtained in the past, or a customer who has a particularly high utilization rate of a privilege such as a coupon. Is calculated (S7
0).

FIG. 12 shows the point calculation processing according to the privilege use frequency of the customer. 55. The system according to claim 54, wherein the latest lead time, the past lead time, and the past average lead time in the use of a privilege such as a coupon are compared.
, The latest lead time is shorter than the past average lead time, that is, if L _p0 <AL _pn holds, or the latest two actual coupon usage results Is shorter than the immediately preceding lead time, that is, (L _p0 <
_Lp1 ) AND ( _Lp1 < _Lp2 ) holds, or n times of use in the past three months are compared with the lead time immediately before, and ( _Lp0 < _Lp1 ) AN
D. . . . When (L _pn-1 <L _pn ) holds,
Calculate bonus points (S73 to S78, S80
To S81).

At this time, a bonus point is calculated for a customer who does not satisfy the above conditions and has a certain purchase history in the past, as shown in claim 54 (S79 to S81).

The number of points is set so as to change according to the level of the purchase frequency of the customer. For example, if the average purchase frequency is less than one week, it is classified as level 1; if it is less than one month, it is classified as level 2; Times, level 1
Of customers maintain and promote regular purchasing behavior by providing bonus points twice that of Level 2. The slope rate of point calculation according to the number of points and the level of customer purchase frequency is calculated based on a predetermined conversion formula recorded in advance in a software device on the server.

The acquired points are displayed on the screen (or read out in the case of access from a telephone), and are registered in the database as the acquired points of the customer with the confirmation operation of the customer (S82 to S86). Unused and unregistered product / advertisement ID codes are released from used settings, and can be reused thereafter (S90 to S9).
1).

Registered product ID code and advertisement ID
The code is recorded as the purchase history of the customer and the access history to the advertisement together with the registered time. If information about the location accessed by the customer can be obtained (such as in the case of i-mode), location information (location information of the access terminal)
Is also recorded as history information.

(Additional Registration of Profile Information)
Additional registration at an arbitrary timing, such as information on the user's own preference, allows the user to newly receive additional points and other benefits. Phone number used for access,
Profile information other than required input items such as mobile phone number (s) and passcode (required items are arbitrarily set by the business operator according to purpose) such as age or date of birth, gender, address, name, In addition to basic attribute information such as occupation and annual income, information on customer preferences such as areas of interest, products and brands, frequently visited areas, favorite foods, favorite shops, and e-mail addresses are registered. The user can acquire the points set in (1) set in advance in the software device on the server, or receive other benefits.

The additional registration of the profile information will be described using a service using the i-mode as an example (FIG. 14). Here, a case will be described in which a customer who has earned points by registering a product or an advertisement ID is prompted to additionally register profile information. For a customer who has completed point registration, the server checks the registration status of the customer's profile information and prompts for input if sufficient information is not registered (if any information is not registered) This is determined in view of the purpose of the business side, and is set in advance in the software device on the server), and an input screen for prompting registration of unregistered information is displayed (S88 to S93). When the customer performs additional input, additional points are calculated according to the type of input information (S94 to S104).

Further, the customer operates the comprehensive menu screen (S3
By selecting the additional profile registration from 9), additional input of profile information can be performed.

(Point Exchange) Points accumulated in the server and database can be exchanged for presents, sweepstakes, and other benefits in exchange for a fixed number of points.

A point exchange service using the i-mode will be described as an example (FIG. 15). The i-mode terminal connects to the server (S1 to S4) and performs user authentication (S4 to S4).
The customer who has completed 10) can freely select functions from the menu screen (S39, S40). Here, if the user selects the point balance reference or the point exchange, the customer can refer to the point balance at that time and exchange the points (S105 to S120).

At least two points are exchanged for points and benefits.
There are two ways. One is a method of selecting a benefit desired by the customer from a list of exchangeable benefits displayed on the screen, and the other is a method of separately providing a benefit and a redemption point described in a catalog. ID of redemption award
In this method, a code is directly input from a mobile terminal. When selecting from the list, redeemable benefits are displayed on the screen according to the customer's point balance (S107 to S10).
In response to 9), a desired privilege is selected by key operation of the terminal (S110). In the case of directly inputting the ID code of the privilege, the points are exchanged for the privilege by directly inputting the ID code of the desired privilege from the code input screen (S116) by key operation of the terminal (S117 to S120). , S111 to S114).

(Access to Information / Advertisement) FIG. 16 shows an outline of processing when a customer accesses product information or an advertisement on a server or a database. A plurality of software devices are used alone or in combination for processing the menu screen.

When a customer accesses merchandise information or an advertisement on a server or a database, the business operator determines the degree of interest from the customer's past purchase history and information / advertisement access history. Provide product information and advertisements according to the degree of interest of

Access to information / advertisement will be described by taking a service using i-mode as an example. The i-mode terminal connects to the server (S1 to S4) and performs user authentication (S4 to S4).
After the completion of 10), the customer freely selects a function from the menu screen (S39, S40). Here, by selecting access to information / advertising by key operation of the terminal,
A menu screen (S123) for product information and advertisement is displayed.

The menu screen has a size suitable for the screen size of the i-mode terminal used by the customer (typically about 2
Edit and display only the information limited to (0 lines or less) (S
123, S128, S139, S150). By switching the screen and accessing the selected information, advertisement, etc., by selecting the heading by operating the terminal key (S
151, S153, S158, S160).

The menu screen has at least three different display modes (standard mode, time zone mode, favorite mode) according to the operation of the customer, and is switched and displayed with one button by key operation of the terminal. If the current position information of the i-mode terminal can be further obtained, a display mode (navigation mode) adapted to the current position of the terminal
Are also displayed (S146 to S151).

The standard mode mainly comprises new arrival information.
A menu having a hierarchical structure that allows a wide access to various information and advertisements is displayed (S121 to S124).

In the time zone mode, according to the access time,
Automatically select and display appropriate information items. By assigning an identification tag (flag) relating to the time zone to be displayed in advance for each information item displayed as a menu, a menu suitable for the time zone is automatically configured and displayed (S125 to S129). For example, in the time zone mode, campaign information at a store that operates only during the day (excluding information for the next day) is not displayed for nighttime access.

In the favorite mode, menu items are configured according to the past access results of the customer. A case where the past access data amount shows a tendency to increase as shown in claim 20, that is, E _q1 > AE _qn or (E
_q1 > _Eq2 ) AND ( _Eq2 > _Eq3 ), or
( _Eq1 > _Eq2 ) AND. . . . (E _qn-1 > E
_qn ) is satisfied (S134), the information / advertisement of the genre most frequently accessed by the customer in that time zone during recent access is extracted from the information / advertisements on the database and displayed. At this time, the information / advertisement data itself is displayed in detail, but only the link to the data is displayed in the menu to correspond to the narrow screen area (S134 to S139).

Further, in the past access, the present invention
As shown in FIG. 1, for customers who frequently access information on new products, information and advertisements on new products are extracted and displayed (S141 to S143, S137 to S13).
9). At this time, the information / advertisement of the data amount at the time of the most recent access, the data amount corresponding to _Eq1 , as described in claim 19, is extracted and displayed (S145).

In the navigation mode, only when the current position information of the terminal can be obtained, an information menu corresponding to the current position of the terminal is automatically constructed and displayed. For example, in response to access from Shibuya Station, a menu is constructed and displayed centering on information around Shibuya (S146 to S151).

For menu items that can be displayed in the navigation mode, an identification tag (flag) indicating latitude / longitude information is added in advance, and appropriate menu items are obtained by comparing with the latitude / longitude information obtained from the terminal. Is automatically selected.

In any of the screen modes, if the items to be displayed include information / advertisements accessed by the customer in the past, the information which has been accessed most frequently according to the frequency is displayed. Is displayed at the top of the menu (S123, S128, S139, S150). At this time, each business operator arbitrarily sets which part (eg, the past N months of access) of the customer's past access history is to be targeted according to the characteristics and purpose of the product.

On the menu screen, the customer selects a menu item by key operation (S123, S128,
S139 and S145) access the corresponding information. Each information item (page) has two different display modes (standard, detailed). Normally, the information is displayed in the standard mode (switched to the detailed mode by the operation of the customer). If the customer has experience accessing the information in the past, the information is displayed in the detailed mode from the beginning, and Minimizing terminal operations and ensuring convenience.

Here, as an example, information of the past three weeks
The access history to the advertisement is searched (S152), and the lead time _Lq0 of the current access to the information and the advertisement is
In the case of N = 3 _{weeks, L q0} <For customers that N is true, to display in detail mode (S154~S1
58), display in the standard mode is performed for the customer who is not so (S159 to S163).

Also, among customers who have access to information and advertisements in the past three weeks, customers who are particularly interested are provided with discount coupons for merchandise to minimize opportunity loss. . Here, as shown in claim 24,
The latest access lead time is compared with the past average access lead time, and if L _q0 <AL _qn is satisfied or the latest two access results, the access lead time at that time and the access lead time immediately before it And (L _q0 <L _q1 ) AND (L _q1
<L _q2 ) holds (S127), or, for n access results in the past three weeks, compares the access lead time with the immediately preceding access lead time, and _finds (L _q0 <L _q1 ) AND. . . . (L _qn-1 <
If _Lqn ) is satisfied (S128), the information in the detailed mode is provided with a privilege such as a coupon attached (S128).
154 to S156).

Further, even if a customer has no access to information / advertisement in the past three weeks, it is a good customer who has purchased a large amount of merchandise and has a high coupon usage rate. If it satisfies, a coupon etc. will be provided. Here, as shown in claim 26, the point balance P ₁ up to the previous access of the customers, N =
In the case of 1500 points, if P ₁ > N is satisfied, or if the average privilege use rate Y _n (%) of coupons and the like for the past three weeks is N = 75 (%),
When Y _n > N holds, information such as a coupon is attached to information in the standard mode and provided (S159 to S16)
1).

[0076] about the contents of the benefits, such as coupons, _{P 1}
And the value of Y _n , by issuing a coupon with a higher discount rate and a higher purchase price to a good customer with a large amount of experience and a high use rate of the coupon,
Achieve good customers.

The information / advertisement selected by each customer is recorded as history information for each customer. As for the usage rate of the issued coupon, the usage rate of the privilege is verified based on whether the ID code of the product to be couponed is registered within the validity period of the coupon (S41 to S91).

In addition, bonus points are provided for accessing an advertisement to be promoted (S164 to S170).

(Access to Event and Sweepstakes) FIG. 22 shows an outline of processing when a customer accesses a server and a database and participates in an event or sweepstakes through a communication network. A plurality of software devices are used alone or in combination for processing the menu screen.

The customer's proficiency and interest in events and sweepstakes are determined in accordance with the customer's past participation history, participation frequency, and the like. Offer rich clients the opportunity to participate in more complex events and more gambling sweepstakes. Maintain and improve customer interest, promote long-term brand awareness, and promote the continued use and purchase of products and services, and secure and retain customers.

The event referred to here is a form of various entertainments using an electronic network including an online game, and many customers can freely participate using an i-mode, a computer, a telephone, or the like. It includes events on the network, and also includes events such as orienteering and games combining events on the electronic network and real-world events, and concerts in response to requests from mobile terminals.

The sweepstakes mentioned here include all sweepstakes that many customers can freely participate in using i-mode, computer, telephone, or the like. There are no restrictions on the types of benefits.

A description will be given of an example of a service using the i-mode for participating in an event or a prize. The i-mode terminal connects to the server (S1 to S4) and performs user authentication (S4 to S4).
The customer who has completed 10) can freely select functions from the menu screen (S39, S40). Here, by selecting access to the event / prize by a key operation of the terminal, the menu screen of the event / prize is accessed.

The menu screen edits and displays only information limited to a size appropriate for the screen size of the i-mode terminal used by the customer (usually, about 20 lines or less) for a variety of events, prizes and the like. (S173, S1
78, S189, S200). The customer accesses the selected event, advertisement, or the like by selecting the headline by operating the keys of the terminal (S206, S208, S208).
211, S213).

The menu screen has at least three different display modes (standard mode, virtual mode, favorite mode) according to the operation of the customer, and is switched and displayed with one button by key operation of the terminal (S17).
3, S178, S189). Further, when the current position information of the i-mode terminal can be obtained, a display mode (live mode) corresponding to the current position of the terminal is also displayed (S20).
0).

The standard mode mainly comprises new arrival information.
A hierarchical menu that can be widely accessed for various events and prizes is displayed (S171 to S174).

In the virtual mode, a game, a prize, and the like in which a result is not obtained on the spot and a customer continuously participates are mainly displayed. Games that are updated to a new stage every week and sweepstakes that are held over a long period of time, such as three months or one year, are targeted. For example, a prize of a type in which an invitation to a concert of a famous artist can be obtained by continuing to drink one specific beverage every day (registering a product code ID from the screen) for three months is displayed.
An appropriate menu list is automatically edited and displayed according to the past participation of the customer and the result of the non-participation (S175 to S175).
S179).

In the favorite mode, menu items are configured according to the past access results of the customer. As shown in claim 30, when the past participation data amount shows an increasing tendency, that is, E _r1 > AE _rn or (E _r1
> E _r2 ) AND (E _r2 > E _r3 ) or (E _r2 )
_r1 > _Er2 ) AND. . . . (E _rn-1 > E _rn )
Is satisfied (S184), from the event / prize on the database, the event / prize of the genre in which the customer participated most frequently in that time zone is extracted and displayed. At this time, by displaying only the link to the data in the menu, it corresponds to the narrow screen area (S184).
To S188).

In the past participation history, claim 3
For customers who frequently participate in new events and sweepstakes as shown in FIG. 1, the latest events and sweepstakes are extracted and displayed (S191 to S195, S187 to S189). At this time, the event / sweep prize having the data amount at the time of the newest participation and the data amount corresponding to _Er1 as described in claim 29 is extracted and displayed (S195).

In the live mode, when access time zone and current position information of the i-mode terminal can be obtained,
According to the current position of the terminal, appropriate events and prizes that can be completed on the spot are automatically selected and displayed (S196).
To S200). For events and prizes displayed as menus, identification tags (flags) related to time zones to be displayed in advance and latitude /
By adding an identification tag (flag) indicating longitude information, the server automatically configures a menu according to the time zone and location.

For example, when accessing from Shibuya in the daytime, orienteering information and the like (linking the communication network with events in the real world) being executed nearby are displayed. In the live mode, when the customer selects the displayed menu, for example, "Operation Shibuya Spy!
Enter the number of the bulletin board in front of the escalator on the first floor of Shibuya 109. "is displayed on the screen (in the case of access from a telephone, it is read out).

In any of the screen modes, if the items to be displayed include an event or prize in which the customer has participated in the past, for items that can be enjoyed repeatedly, the information is displayed at the top of the menu. Display and, for those with continuity, the next stage that has been experienced in the past,
Display the story (S173, S178, S189,
S200) At this time, as to which part (for example, the past N months of participation results) of the customer's past participation history is to be targeted, each business operator can arbitrarily determine according to the characteristics and purpose of the product. Set.

As for the events, there are four (for beginners / lucky (for beginners, those with particularly high amusement) / experienced /
Premium (experienced and highly entertaining, with complex stories)) or higher, depending on the past participation of the customer, beginners who have not participated in the past Only events that are targeted at the event will be displayed, and customers who have participated in the event will focus on events that are more complex and entertaining. In addition, four prizes (for beginners / lucky (for beginners,
Highly entertaining, such as high winning probability) / For experienced people /
Premium (experienced, more complex, esoteric, less frequent, and more premium) levels), with a focus on prizes based on the customer's past participation experience I do. For those who haven't participated in the past, we will focus on simple and low-gambling prizes for beginners, and for those who have a lot of participation, focusing on more complex and gambling prizes. indicate.

Here, the history of participation in the past three months of events and sweepstakes is searched (S202), and for this event and the lead time L _r0 of participation in sweepstakes, for example, N =
In the case of 3 months, for the customer who satisfies L _r0 <N, the display for the experienced user and the display in the premium mode are performed (S204 to S208), and for the customer who does not, the display in the beginner mode is performed. (S209 to S21)
3).

Among customers who have participated in events and sweepstakes in the past three months, those who have a particularly high degree of interest will receive more complex and highly entertaining events.
In addition, by providing highly premium events and prizes, such as more complex and highly gambling prizes, we will keep customers' interests, and keep customers locked and locked in.
Here, based on the participation frequency, the latest participation lead time is compared with the past average participation lead time, and when L _r0 <AL _rn holds,
Alternatively, regarding the latest two participation results, the participation lead time at that time is compared with the immediately preceding participation lead time, and ( _Lr0 < _Lr1 ) AND ( _Lr1 < _Lr2 ) holds, or The participant's participation lead time is compared with the participant lead time immediately before the participant's participant n times for three months, and ( _Lr0 < _Lr1 ) AND. . . .
If (L _rn-1 <L _rn ), an event / prize with a particularly high premium is provided (S204).
To S208).

Even if a customer has not participated in an event or a prize in the past three months, it is a good customer who has purchased a large amount of merchandise and has a high coupon usage rate. If the conditions are satisfied, an event having a higher amusement or a prize having a higher winning probability is provided. Here, as shown in claim 36, the point balance P ₁ up to the previous access of the customer, when the N = 1500 points, if P _{1> N} is satisfied, or, for the past 3 months Coupon Average privilege usage rate Y
_n (%), when N = 75 (%), Y _n
> N, more entertaining events,
Offer a prize with a high winning probability (lucky mode) (S
209-S213).

Regarding the contents of the event and prize provided in the lucky mode, according to the values of P ₁ and Y _n , more excellent customers with a large track record and customers with a high coupon usage rate are more likely. By providing highly entertaining events and sweepstakes, we will capture good customers.

By limiting events and sweepstakes at an appropriate level based on the past participation record of the customer, it is possible to secure the convenience of the customer, keep the interest of the customer, and encourage continuous participation. .

The events and prizes selected and participated by each customer are recorded as history information for each customer.

In addition, bonus points are provided for participation in events and prizes to be promoted, such as quizzes and games that also serve as advertisements for specific products (S214 to S220).

(Information distribution by e-mail or the like) For a customer who wishes to distribute information by e-mail or the like (confirmation of intention as a part of profile information at the time of user registration), information is periodically and irregularly transmitted by e-mail. Perform distribution. In email delivery, customers' past purchase history, purchase frequency,
Edit the contents of the e-mail information for each customer based on the access history / access frequency to information / advertisement, the event history / participation history / participation frequency, etc. In addition, a response history to the mail is acquired, the level of interest of the customer is determined according to the frequency and results of the response, and the length of the mail delivery interval is adjusted.

[0010] Information distribution by e-mail or the like will be described using an i-mode service as an example. User registration (S
19 to S36), when inputting the profile information, confirms whether or not the user wants to distribute information by e-mail in the future, and registers the e-mail address for the desired customer (S25). . Here, an information distribution service by electronic mail is provided using the registered mail address.

FIG. 28 shows an outline of information distribution processing by mail or the like. The processing process is large, (1) selection and matching of distribution target and distribution contents, (2) editing and finalization of distribution contents, (3) determination of distribution schedule,
It is classified into five stages of (4) distribution management and (5) response management. Use multiple software devices in combination according to the purpose. Here, a service using the i-mode will be described as an example.

In the process of selecting / matching the distribution target and distribution contents, the distribution contents are determined in advance such as promotion of a specific product or event, and a distribution destination is selected according to the contents (FIG. 28). The processing contents differ depending on the pattern A) and the case where the contents of the mail are edited according to the interests of each customer (pattern B in FIG. 28) for the delivery destination (customer) selected in advance. FIG. 29 shows the former process, and FIG. 30 shows the latter process.

[0010] When the distribution content is determined in advance, the distribution information (draft) is first classified into 1 to N genres according to the content (S222). Next, in addition to basic profiles such as age and gender, customer purchase history, information / advertisement access history, event / sweepstakes participation history, e-mail etc. response history, coupon and other benefits use history, etc. The degree of interest of the customer in each of the genres 1 to N is determined. Specifically, past purchased products, accessed information pages, events attended, and the like are classified into 1 to N genres, and the most frequently used genre, the most spent genre, or the most value By specifying the genre for which the customer paid the genre, a plurality of genres of interest to each customer are specified (S223).
To S235).

Next, based on the classification result of each customer's field of interest, a matching process is performed to determine whether it matches the genre of the distribution content (S236).
Add the e-mail address of the customer to the distribution target list. Customers whose interest fields do not match are excluded from the target person list (S237).

[0010] In the case where the distribution content is not specified and the distribution target person is determined in advance, that is, in the case of a regular distribution service or the like to a customer who wants to distribute, first, a plurality of pieces of information (distributable information) serving as the distribution content are obtained. Create and describe the content of each information
Classification is made into genres 1 to N (S238 to S240).
Next, in addition to basic profiles such as age and gender, customer purchase history, information / advertisement access history, event / sweepstakes participation history, e-mail etc. response history, coupon and other benefits use history, etc. The interest level of the customer in each of the genres 1 to N is determined. Specifically, past purchased products, accessed information pages, events attended, and the like are classified into 1 to N genres, and the most frequently used genre, the most spent genre, or the most value By specifying the genre for which the customer paid the genre, a plurality of genres of interest to each customer are specified (S243 to S255).

Next, matching processing with distribution contents is performed based on the classification result of the field of interest of each customer (S25).
6). From the distributable information list, the contents of the genre that matches or is considered to be the closest to the field of interest of the customer are extracted, and the distribution mail (draft) is edited for each customer. If the delivery time zone of the mail is specified in advance, the matching with the field of interest of the customer in the time zone is also a condition for the determination / extraction process. In the processing process of the pattern B, the contents of the mail are mainly edited according to the interests of the customer, instead of screening and limiting the distribution target persons (S255 to S256).

[0010] The contents of the e-mail are (1) a text centering on information on products and services, advertisements, information on events and sweepstakes, and (2) a discount coupon and bonus points attached to the main text. Privilege to be categorized. The text is edited based on the processing results in FIGS. 29 and 30,
The contents are finalized (S257 to S269).

On the other hand, the contents of the privilege are edited and finalized for each customer according to the purchase history of the customer and the use history of the privilege such as coupons (S257 to S270). FIG. 32 shows an outline of the privilege content editing process. By using a combination of a plurality of software devices according to the purpose, the contents of the privilege are edited according to the customer.

[0011] When providing a service according to a customer's past average purchase price as described in claims 5 and 6,
The processing using the software device shown in FIG. 33 is performed. Based on the customer's past purchase performance, the system determines and provides an appropriate type of privilege, whether it is a privilege for purchasing a high-priced product or service or a privilege for continuous purchase (S272 to S277).

If the customer is only interested in a particular product or service, it is inefficient to provide a privilege for purchasing another product or service. Claims 8 and 9
FIG. 34 shows an outline of the apparatus for the determination processing of the level of interest of the customer for a specific product as shown in FIG. If you have a strong interest in a particular product / service,
A privilege for the purchase and use of the service is provided, and otherwise, a privilege for a strategic product or service, such as a new product, that wants to raise customer interest is provided (S278 to S2).
83).

[0013] The customer's reaction to new products and services is also an important factor in efficient editing of privilege contents. From the past results, a customer who is sensitive to the new product / new service is extracted, and the customer is provided with a privilege for purchasing / using the new product / new service (S284 to S28).
6).

[0011] Whether or not to provide a privilege such as a coupon is an important matter that may lead to a decrease in profit for a business operator. Therefore, the past use result of the privilege of the customer is an extremely important index for editing the content of the privilege. FIG.
FIG. 7 shows a process of processing privilege contents according to the customer's privilege utilization results. For customers who have used a certain amount of benefits in the past, the benefits will be used aggressively to provide benefits with a high discount rate, such as benefits that are effective for purchasing products to be promoted. Conversely, a customer who does not use the privilege sufficiently is not provided with a privilege with a high risk and a high discount rate (S287 to S292).

It is an important index whether the contents of the privilege match the genre of the product or service of interest to the customer. FIG. 37 shows the genre match determination processing according to claim 48. If the contents of the privilege such as a coupon and the genre of interest of the customer match, the inclination rate of the privilege is actively increased (S293 to S295).

FIG. 38 shows a process for changing the contents of the privilege depending on the difference between the busy season and the off-peak season as described in claims 10 and 11. In the busy season, a privilege for purchasing a higher-priced product / service is provided. On the other hand, in a non-paid season, a privilege that promotes purchase during the period is mainly provided (S296 to S30).
1).

[0011] When distributing e-mails, the selection of the distribution time zone is also an important factor that affects the use of the privilege.
FIG. 40 shows an outline of the distribution schedule setting process. The process of extracting the most frequently used time period from the customer history (S305 to S315) and the process of estimating the next use timing from the past lead time and setting the mail delivery schedule according to the time (S3)
18 to S328), an appropriate processing device is selected according to the purpose.

By this processing, a mail is delivered to a customer who has the same access time in the last three times in the same time period immediately before that time (in the morning for a customer who accesses the lunch break), For a customer who has different access times for all three times, processing such as delivering an e-mail during a time when the load on the system is small (early morning or the like) becomes possible.

Further, when the mail is distributed, the history of the response from the customer after the distribution is acquired, and the distribution interval of the mail is adjusted according to the response of the customer (S336 to S343). Link items in the email (selecting that item will automatically access the server and database and display the required information)
The response can be recorded by previously including a notification parameter to the CGI program or the like of the server, or by specifying a resource address different from normal. The recorded data is stored on a database together with customer data. At the time of scheduling the regular mail delivery, the delivery time is adjusted based on the response results (S336 to S343).

For example, the average response rate% (X _n ) for the past three months and the average response lead time (A
L _xn ), when F = 50%, X _n <F
Is satisfied, the interval g until the next mail delivery is set long (S342). If ( _Xn > F) is satisfied, the interval g until the next mail delivery is shortened (S3).
39) can be performed.

[00121] By the above-described method, mail delivery is performed at the optimal information providing timing according to the degree of interest of the customer, and the convenience of the customer and the merits of the business are balanced at a high level.

(Deletion and Editing of Registration Profile) At the time of user registration and through use of the service, the contents of profile information registered by the customer are disclosed to the customer himself / herself, and deletion / editing (change / modification) by himself / herself is performed. Make it possible.

A description will be given of an example of a service using i-mode for deleting and editing a registered profile. The customer who connects to the server from the i-mode terminal (S1 to S4) and completes the user authentication (S4 to S10) can freely select a function from the menu screen (S39, S40). here,
When a change / modification of a registered profile is selected, a profile change / modification screen is displayed.

On the change / modification screen, a list of registered profile item names of the customer is displayed. Customers,
By selecting an item to be deleted or edited (changed / corrected) by a key operation of the terminal, the content of the information registered at the present time is referred, and the content is changed / corrected.

When changing or correcting profile information, a service point is provided according to the content. For example, when changing or modifying information that is essential for user authentication, such as a telephone number, or information that is necessary for information distribution from the business side, such as an e-mail address, providing points will encourage customers to always update to accurate information. The effect can be expected.

Also, when information that has not been registered is registered additionally when changing or modifying the profile information, points corresponding to the information items are provided. Regarding the deletion of information, regarding required input items such as phone number, mobile phone number (s) and passcode used for access (required items are arbitrarily set by the business operator according to purpose)
You can change / modify, but you cannot delete (you can cancel user registration and unsubscribe). If you try to delete an item that cannot be deleted or register it as blank on the edit screen, an error message screen will be displayed.

(Deletion and editing of history information) The purchase history of a customer, the access history of information and advertisements, and the access history of events and sweepstakes are determined by the business operator.
It can be disclosed to the customer himself and can be deleted by the customer himself. The setting includes the customer data on the database, an identification tag (flag) indicating whether or not access to the history information is possible,
This is performed by adding an identification tag (flag) indicating whether the history information can be deleted.

The deletion and editing of history information will be described by taking a service using the i-mode as an example. To refer to and delete the history information, it is necessary to connect to the server using an access number different from a normal service. The access number (such as a remote access number to the server) is notified to the desired customer from the business operator. When the customer connects to the server using the dedicated access number, the server obtains a caller ID based on the telephone number of the caller in communication with the user terminal, and searches the database for a registered customer. . If the customer is a registered customer, search is made for an identification tag (flag) indicating whether the customer can access the history information and an identification tag (flag) indicating whether the history information can be deleted.
Only customers who have read and delete authority are allowed access. For other customers, display an error screen and disconnect.

The customer permitted to access the history information selects information desired to be referred or deleted from the menu screen. The menu screen has a hierarchical structure so that all the history information of the customer can be accessed, and the customer can refer to the target information by following the hierarchically structured menu. If deletion is desired, any information can be deleted by executing deletion by key operation on the display screen of the information to be deleted. Customers cannot edit the registration information directly. If you want to modify the registration, you will receive the request separately by e-mail or telephone, and the person in charge of the business will make the modification.

[0130]

According to the present invention, by using a server and a database connected to a small information terminal such as a portable terminal, a telephone, or a personal computer with a wireless network or the like as a means for communication, conventionally, information by hand can be obtained. Promotional promotion that requires a lot of time and cost to sort and categorize, and a method to reduce the burden of marketing work and to check the effect in real time, and to provide information according to customer's interest By selecting, avoiding inefficient flooding of information that does not match the customer's wishes, furthermore, attracting the customer's will of intention, combining convenience for the customer and benefits for the operator at a high level , It is possible to efficiently realize the original purpose of enclosing and fixing customers

[Brief description of the drawings]

FIG. 1 is a diagram illustrating an overview of a system according to the present invention, taking a mobile phone with a data communication function (i-mode) as an example.

FIG. 2 is a diagram illustrating an authentication process of a system (apparatus) of the present invention from user authentication to login.

FIG. 3 is a diagram for explaining a processing process at the time of user registration (1): user registration.

FIG. 4 is a diagram for explaining a processing process at the time of user registration (2): user registration.

FIG. 5 is a view for explaining a processing process of a comprehensive menu.

FIG. 6 is a diagram illustrating an outline of a point registration process (1): a point registration process;

FIG. 7 is a diagram illustrating a point registration (2): a validity determination process when a product ID code and an advertisement ID code are input in the point registration process.

FIG. 8 is a diagram illustrating a point calculation process for each product in the point registration process (3).

FIG. 9 is a diagram for explaining a point calculation processing process according to the purchase result in the point registration (4): point registration processing process.

FIG. 10 is a diagram for explaining a point calculation process corresponding to a purchase result among point registration processes (5): point registration process.

FIG. 11 is a diagram for explaining a point calculation process according to a purchase lead time in the point registration (6): point registration process.

FIG. 12 is a diagram for explaining a point calculation processing process according to a privilege use frequency such as a coupon among point registration processing processes.

FIG. 13 is a diagram for explaining a point registration / recording / accumulation processing process among point registration processing processes.

FIG. 14 is a diagram illustrating a processing process when additional registration of personal information is performed.

FIG. 15 is a diagram for explaining a processing process for a customer to refer to his / her own point information and to exchange points for benefits and services.

FIG. 16 is a diagram illustrating an outline of access processing to information / advertisement (1): information / advertisement.

FIG. 17 is a diagram for explaining a menu screen display processing process in the information / advertisement access process (2): information / advertisement access process.

FIG. 18 is a diagram illustrating a process of displaying a menu screen in an access process to information / advertisement (3): an access process to information / advertisement.

FIG. 19 is a diagram illustrating a process of displaying a menu screen in the process of accessing information / advertisement (4): the process of accessing information / advertisement.

FIG. 20 is a diagram illustrating an information / advertisement display processing process among information / advertisement access processing processes.

FIG. 21 is a diagram illustrating a process of calculating an advertisement point in a process of accessing information / advertisement (6): a process of accessing information / advertisement.

FIG. 22 is a diagram illustrating an overview of an event / sweep prize access (1): a process of participating in an event / sweep prize.

FIG. 23 is a diagram illustrating a process of displaying a menu screen in the process of participating in an event / prize (2): participating in an event / prize.

FIG. 24 is a diagram illustrating a process of displaying a menu screen in the process of participating in an event / prize (3): a process of participating in an event / prize.

FIG. 25 is a diagram illustrating a process of displaying a menu screen in the process of participating in an event / prize (4): a process of participating in an event / prize.

FIG. 26 is a diagram illustrating an event / sweepstake display process of the event / sweepstakes participation process.

FIG. 27 is a diagram illustrating an event / sweep prize access process (6): a process of calculating an event / sweep prize participation point in the event / sweep prize participation process.

FIG. 28 is a diagram illustrating an outline of processing of an information distribution service by e-mail or the like (1): mail.

FIG. 29 is a view for explaining a mail content classification process in an information distribution process by mail or the like;

FIG. 30 is a diagram illustrating a mail distribution (3): a mail content classification process in an information distribution process by mail or the like;

FIG. 31 is a view for explaining a mail distribution (4): a process of editing distribution contents in an information distribution process by mail or the like;

FIG. 32 is a view for explaining a privilege editing process, such as a coupon, in an information distribution process by e-mail or the like.

FIG. 33 is a diagram for explaining a process of editing a privilege such as a coupon in an information distribution process by e-mail or the like.

FIG. 34 is a diagram for explaining a process of editing a privilege such as a coupon in an information distribution process by e-mail or the like.

FIG. 35 is a diagram for explaining a process of editing a privilege such as a coupon in an information distribution process by e-mail or the like;

FIG. 36 is a view for explaining a process of editing a privilege such as a coupon in an information distribution process by e-mail or the like;

FIG. 37 is a diagram for explaining a process of editing a privilege such as a coupon in an information distribution process by e-mail or the like;

FIG. 38 is a diagram for explaining a privilege editing process such as a coupon in an information distribution process by e-mail or the like.

FIG. 39 is a diagram illustrating a process of editing a privilege such as a coupon in an information distribution process by e-mail or the like;

FIG. 40 is a diagram illustrating a mail delivery (13): a delivery schedule setting process in an information delivery process by mail or the like;

FIG. 41 is a view for explaining a delivery schedule setting process among information delivery processes by email or the like;

FIG. 42 is a view for explaining a delivery schedule setting process among information delivery processes by email or the like.

FIG. 43 is a view for explaining a delivery schedule management process among information delivery processes by email or the like;

FIG. 44 is a view for explaining a response management process in an information distribution process by e-mail or the like.

FIG. 45 is a diagram for explaining an outline of a response management process for mail (1): response to mail.

FIG. 46 is a view for explaining a response receiving process in a process of managing a response to a mail (2).

FIG. 47 is a diagram illustrating a privilege calculation process based on a response result in a response process to a mail (3): a process of managing a response to a mail.

FIG. 48 is a diagram illustrating a privilege calculation process based on a response lead time in a response process to a mail (4): a process of managing a response to a mail.

FIG. 49 is a diagram illustrating a processing process in which a customer refers to, edits, or deletes his / her own profile information, history, and the like.

FIG. 50 is a processing process (details) for adjusting a mail delivery interval according to a mail response lead time.
FIG.

FIG. 51 is a diagram illustrating a processing process (details) of adjusting a mail delivery interval according to a mail response rate.

FIG. 52 is a diagram illustrating a processing process (details) for adjusting the delivery time of mail according to the time zone most frequently used by each customer.

FIG. 53 is a diagram illustrating a processing process (details) for adjusting the distribution timing of mail according to the average lead time of each customer.

FIG. 54 is a diagram illustrating a processing process (details) of calculating points according to the purchase results of each customer.

FIG. 55: According to the access results of each customer to the advertisement,
It is a figure explaining the processing process (details) which calculates a point.

FIG. 56 is a diagram illustrating a process (details) of calculating points according to a change in the purchase lead time of each customer.

──────────────────────────────────────────────────の Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G07G 1/12 321 G06F 15/21 340Z 15/40 370Z 15/403 340A F-term (Reference) 3E042 BA08 CA10 CC04 CC10 CD04 CE07 CE09 EA06 5B049 AA01 AA04 AA06 BB11 BB49 CC05 CC36 EE21 FF09 GG04 GG07 GG09 GG10 5B075 ND03 ND06 ND14 ND20 NK02 NK06 NK10 NR12 PR03 PR08 9A001 CC05 JJ26 JJ14 JJ26 JJ56

Claims (63)

[Claims] 1. Accessing a server or database connected to a wireless or wired communication network or a combined wireless / wired network, receiving information including characters, images, sounds, etc. from the server or database, A portable communication terminal capable of displaying or reproducing information and transmitting data to the server or database or transmitting voice information including a tone signal; and access from the portable communication terminal. Authentication means that can identify the user, a database that records the past access history of the user, a database that records the past purchase history of the user, and marketing for the user's address, age, gender, etc. Database that stores the basic profile information to be accessed and the user A database that records basic data necessary for user authentication and two-way communication, such as telephone numbers, mobile phone numbers, e-mail addresses, user IDs, and passcodes, and information about specific product groups and related product groups Database and
A server or database connected to a wireless or wired, or a combined wireless and wired network,
In a system that includes, according to the degree of interest,
A method of providing information and advertisements, services, and a method of managing customer data, characterized by providing various benefits in addition to information and advertisements, prizes and events, and the like regarding the product group and related product group. 2. The high level of interest of the customer according to claim 1.
A device that accumulates purchase histories of the product group and the related product group, a device that determines the degree of interest based on the data, and a device that determines the level of interest based on the degree of interest. An information / advertisement, service providing method, and customer data management method, comprising: a device that provides various benefits in addition to information / advertisements, sweepstakes and events, and the like. 3. The provision of information / advertisements and services according to the result of the apparatus for accumulating the purchase history according to claim 2.
In a device that accumulates purchase histories, when the latest purchase amount (E _p0 ) and the past purchase amount (E _pn ) (n is the number of past purchases and indicates a past record with an increase in the value of n), A service corresponding to the result of the processing device that calculates the total amount of the purchase amount of the past n times Σ (E _p1 ,..., E _pn−1 , E _pn ) or the total amount of the purchase amount of the past n times Based on the result of the device that calculates the point _Pn , a device that compares the past purchase amount of the customer with F (F is a coefficient determined for each purpose such as a product or industry) based on the result of 装置 (E _p1,. ., E
_pn-1 , E _pn )> F or P _n > F, a coupon or service point is given to a customer who satisfies the condition based on the result of a device that detects a customer who satisfies the condition. And a device for providing various benefits such as information and advertisement according to the purchase results of the customer, and various information such as sweepstakes and events. And customer data management methods. 4. The provision of information / advertisements and services according to the result of the apparatus for accumulating a purchase history according to claim 2.
In a device that accumulates purchase histories, when the latest purchase amount (E _p0 ) and the past purchase amount (E _pn ) (n is the number of past purchases and indicates a past record with an increase in the value of n), Based on the result of the device for calculating the average purchase price AE _pn for the past n times, in a device for comparing the latest purchase price with the past average purchase price, if E _p0 > AE _pn holds, or In a device that compares the purchase price at that time with the purchase price immediately before the purchase result, (E _p0 > E _p1 ) AND (E _p1 > E _p2 ) holds, or in the past N months An apparatus for comparing a purchase price with a purchase price immediately before the purchase price for n purchase results, wherein (E _p0 > E _p1 ) AND. . . . (E _pn-1 > E
_pn ), various benefits such as coupons and service points are provided to the customer who satisfies the condition based on the result of the device that detects the customer who satisfies the condition. And a device for providing various information such as prizes and events according to the information and advertisements, a service providing method and a customer data management system. 5. The provision of information / advertisements and services according to the result of the apparatus for accumulating a purchase history according to claim 2.
In a device that accumulates purchase histories, when the latest purchase amount (E _p0 ) and the past purchase amount (E _pn ) (n is the number of past purchases and indicates a past record with an increase in the value of n), In a device that compares the average purchase price of a customer with F (F is a coefficient determined for each purpose such as a product or type of business) based on the result of the device that calculates the average purchase price AE _pn for the past n times, AE _pn > F Is satisfied, based on the result of the apparatus that detects the customer that the condition is satisfied, based on the result of the device that the condition is satisfied, that is, a relatively high purchase amount per customer,
It provides various benefits such as discount coupons and bonus points that are valid only when the result of the device that determines the purchase of the customer is equal to or more than the average purchase price AE _pn. Advertising,
And a device capable of providing various types of information such as prizes and events, and a method for providing information and advertisement, a service, and a customer data management system. 6. The provision of information / advertisements and services according to the result of the purchase history accumulating apparatus according to claim 2.
In a device that accumulates purchase histories, when the latest purchase amount (E _p0 ) and the past purchase amount (E _pn ) (n is the number of past purchases and indicates a past record with an increase in the value of n), In a device that compares the average purchase price of a customer with F (F is a coefficient determined for each purpose such as a product or type of business) based on the result of the device that calculates the average purchase price AE _pn for the past n times, AE _pn <F Is satisfied, based on the result of the device that detects the customer who satisfies the condition, the customer who satisfies the condition, that is, the customer who purchases a relatively small amount of money per time, Various benefits such as discount coupons and bonus points that are only valid when the result of the device that determines the purchase is output (for example, if you continue purchasing for at least once a week for 5 weeks, The product Offer bonus points that can be exchanged, etc.) or, based on past purchase results, the most purchased products or services quantitatively or in terms of value, or the products or services belonging to the most purchased product group or brand A device that can provide various benefits such as discount coupons and bonus points that are only valid for purchases of
And a method for providing information and advertisement, a service, and a customer data management method. 7. The provision of information / advertisements and services according to the result of the apparatus for accumulating a purchase history according to claim 2.
In the apparatus for accumulating the purchase history, the results of the apparatus for dividing a day into N time zones of 1 to N and the apparatus for storing the purchase time (T _p ) of the product indicate that the purchase is made in one day. Based on the result of the device that specifies the concentration time zone (G), a notice (message) to which various benefits such as coupons are attached is mailed in accordance with the time period (G) or the N time periods immediately before that. And a device capable of actively distributing the information by means of
Advertising, service provision methods and customer data management methods. 8. The provision of information / advertisements and services according to the result of the apparatus for accumulating a purchase history according to claim 2.
A device for accumulating purchase histories, a device for calculating the total purchase amount Σ (E _p1 ,..., E _pn−1 , E _pn ) of the customer during a certain period N, _Spn and F (F is the product / industry) for the device that calculates the product / service, or the product / service belonging to a specific product group / brand (%) _Spn , and the product / service purchased during the period For example, when S _pn > F is satisfied for any product / service, the condition is satisfied based on the result of the device for detecting a customer satisfying the condition. Offer various benefits such as discount coupons and bonus points limited to the product / service only, and information / advertisements based on the customer's purchase performance, and Award, apparatus capable of providing various kinds of information such as event information, advertising, characterized in that it comprises the capital, provides methods and customer data management method of the service. 9. The provision of information / advertisements and services according to the result of the purchase history accumulating device according to claim 2.
In the device for storing the purchase history, the past N
A device for calculating the total purchase amount Σ (E _p1 ,..., E _pn−1 , E _pn ) for a month, and a specific product / service or a product belonging to a specific product group or brand in the amount _-Service ratio (%) In a device that calculates S _pn and a device that compares S _pn and F (F is a coefficient determined for each purpose such as product / industry) for a product / service purchased during the period, _{When pn} <F does not hold for any product or service, that is, when purchase of a product or service belonging to a specific product or service or a specific brand is not remarkable, a device that detects a customer who satisfies the condition. Based on the results of the above, the information and advertisement of new products and services, and events and sweepstakes related to new products and services, Offers discount coupons and bonus points that are valid when purchasing new products and services, or discount coupons that are valid only when the result of a device that determines continuous purchase of products is output And bonuses such as bonus points (for example, at least 1
A bonus point that can be exchanged for one product for free if the purchase is continued for 5 weeks, etc.). Information / advertisement, service provision method and customer data management method. 10. An apparatus for accumulating purchase histories for providing information / advertisements and services according to the result of the apparatus for accumulating purchase histories according to claim 2, wherein the total purchase amount of all customers for the past N months is W based on the results of _{pn (n} the past purchase the number of N-month period) and apparatus for calculating a, a device for calculating the sales V _p of all customers of a certain month, and the total sales of a certain month, 1
In the device for comparing the average amount per month, if the V _p> W _pn / N is established, when the result of the apparatus for determining the average purchase amount AE _pn or more of the purchase of per each customer has been output Offers various benefits such as discount coupons and bonus points that are only valid, and information / advertising,
And a device capable of providing various types of information such as prizes and events, and a method for providing information and advertisement, a service, and a customer data management system. 11. An apparatus for accumulating a purchase history for providing information / advertisements and services according to the result of the apparatus for accumulating a purchase history according to claim 2, wherein the total purchase amount of all customers for the past N months is W based on the results of _{pn (n} the past purchase the number of N-month period) and apparatus for calculating a, a device for calculating the sales V _p of all customers of a certain month, and the total sales of a certain month, 1
An apparatus for comparing the average price per month with an apparatus for determining purchase during the off-peak period when V _p <W _pn / N holds, that is, when sales in a certain month are less than the average price per month. Provides various benefits such as discount coupons and bonus points that are valid only when the result is output.
A device capable of providing various information such as information / advertisement, sweepstakes, events, and the like according to the customer's purchase results; a method of providing a service / customer data management method characterized by comprising: . 12. An apparatus for accumulating a purchase history for providing information / advertisements and services according to the result of the apparatus for accumulating a purchase history according to claim 2.
A device for calculating the total purchase amount ヶ 月 (E _p1 ,..., E _pn−1 , E _pn ) for a month,
₂ months (N ₂ is the coefficient defined for each purpose such as products and industries) a device for calculating a new product purchases ratio (%) SS _pn, which is the ratio of the amount of money you have purchased a new product within the past N ₁ month (N ₁ is a device for calculating the number of purchases (times) n of a product / service of a coefficient determined for each purpose such as a product / industry, and of n, N ₂ months (N ₂
Based on the new product purchase frequency ratio which is the percentage of time purchased a new product within factor) specified for each object such as goods and Industry (%) Result of a device for calculating the C _n, new product purchases Ratio and F
₁ (where F ₁ is a coefficient determined for each purpose such as a product / industry), when SS _pn > F ₁ holds, or when the ratio of the number of new product purchases and F ₂
(F ₂ are coefficients defined for each object, such as goods and Industry) in a device for comparing the, if C _n> F ₂ is satisfied, based on the result of the apparatus for detecting a customer where the condition is satisfied, the condition is satisfied Provide customers with various benefits such as coupons and service points that are valid only when the result of the device that determines the purchase of a new product is output, and information and advertisements on new products, sweepstakes, events, etc. A device capable of providing various types of information; and a method of providing information / advertisement, a service, and a customer data management system. 13. A device for recording and accumulating the purchase frequency of the product group and the related product group with respect to the degree of interest of the customer according to claim 1, and determining the degree of interest based on the data. A device for providing information / advertisement regarding the product group and the related product group, providing a prize or an event, and providing various benefits according to the degree of interest. Information / advertisement, service provision method and customer data management method. 14. An apparatus for recording and accumulating a purchase frequency according to the result of the apparatus for recording and accumulating a purchase frequency according to claim 13, wherein the latest purchase date (D _p0 ) Time (T _p0 ) Past purchase date (D _pn ) Past purchase time (T _pn ) (n is the number of purchases in the past, indicating the past record with an increase in the value of n) and the latest purchase Lead time L _p0 (difference between the number of days between D _p0 and D _p1 or T _p0
Difference between T _pn and T _p1 ), the past purchase lead time L _pn (difference between the number of days between D _pn and D _{pn + 1} , or T
_pn and T _{pn + 1} ) and the average purchase lead time for the past n times AL _pn , the result of the device that calculates the purchase frequency, the customer's purchase frequency is grasped, and the latest purchase lead time and the past average purchase In the device for comparing the lead time, when L _p0 <AL _pn holds, or for the latest two purchase results, the device for comparing the purchase lead time at that time with the immediately preceding lead time is: (L _{When p0} < _Lp1 ) AND ( _Lp1 < _Lp2 ) is satisfied, or in a device that compares a purchase lead time with a lead time immediately before it for n purchase results in the past N months, ( _Lp0 <L _p1 ) AND. . . . (L _pn-1 <L
_pn ), it is possible to provide various benefits, such as coupons and service points, to the customer who satisfies the above conditions, based on the result of the device that detects the customer who satisfies the conditions, and , An information / advertisement according to a customer's purchase record, and a device capable of providing various information such as a prize, an event, and the like. method. 15. An apparatus for recording and accumulating a purchase frequency according to the result of the apparatus for recording and accumulating a purchase frequency according to claim 13, wherein the latest purchase date (D _p0 ) Time (T _p0 ) Past purchase date (D _pn ) Past purchase time (T _pn ) (n is the number of purchases in the past, indicating the past record with an increase in the value of n) and the latest purchase Lead time L _p0 (difference between the number of days between D _p0 and D _p1 or T _p0
Difference between T _pn and T _p1 ), the past purchase lead time L _pn (difference between the number of days between D _pn and D _{pn + 1} , or T
_pn and T _{pn + 1} ) and the result of the device for calculating the average purchase lead time AL _pn for the past n times, the purchase frequency of the customer is controlled, and the latest purchase date (D _p0 ) or From the latest purchase time (T _p0 ), the average purchase lead time (A
L _pn ) date and time, and the date (D _px ) based on the result of the device that calculates D _px T _px
Alternatively, according to the time (T _px ), various benefits such as coupons and service points, information and advertisements according to the customer's purchase results and purchase frequency, and various information such as sweepstakes and events are actively transmitted by e-mail or the like. An information / advertisement, service providing method, and customer data management method, comprising: a device capable of distributing information. 16. The provision of information and services according to the results of the apparatus for recording and accumulating a purchase frequency according to claim 13, wherein a device for accumulating a purchase history, an apparatus for recording and accumulating a purchase frequency, and a product such as a coupon. In a device that accumulates usage histories and frequencies of various benefits related to service acquisition, the latest purchase date (D _p0 ), the latest purchase time (T _p0 ), the latest purchase price (E _p0 ), the latest issue date of benefits, etc. ( D _y0 ) Latest privilege issue time (T _y0 ) Latest privilege use date (D _y'0 ) Latest privilege use time (T _y'0 ) Past purchase date (D _pn ) Past Purchase time (T _pn ) Past purchase amount (E _pn ) Past benefit issuance date (D _yn ) Past benefit issuance time (T _yn ) Past benefit use date (D _y'n ) Past Use time for special benefits ( T _y'n ) (where n is the number of past purchases and indicates a past record with an increase in the value of n), the latest purchase lead time L _p0 (difference between the number of days between D _p0 and D _p1 , Or T _p0
A time difference between _{T p1),} the difference between the number of days past purchasing lead time L _pn (and _{D pn} and _{D pn + 1} or _{T pn} and time difference between _{T pn + 1),} the average purchase lead time _{AL pn} past n times, and based on the results of the device for calculating the average privilege usage rate% Y _n of the past n times, shown in claim 14,
A device that compares the latest purchase lead time with the past average purchase lead time.
An apparatus for comparing the purchase lead time at that time with the immediately preceding lead time, and an apparatus for comparing the purchase lead time with the immediately preceding lead time for n purchase results in the past N months. L _p0 <AL _pn 2. (L _p0 <L _p1 ) AND (L _p1 <L _p2 ) (L _p0 <L _p1 ) AND. . . . (L _pn-1 <
L _pn ), the result of the apparatus for calculating the total amount 算出 (E _p1 ,..., E _pn−1 , E _pn ) of the past n purchase amounts or the past n A device that compares a past purchase price with F (F is a coefficient determined for each purpose such as a product / industry) based on the result of the device that calculates the service point _Pn according to the total purchase price of the times. , Σ (E _p1 , ...,
_Epn−1 , _Epn )> F or _Pn > F, or an apparatus that compares the average usage rate of a privilege such as a coupon with N (N is a coefficient determined for each purpose such as a product / industry) When Y _n > N is satisfied, various benefits such as coupons and service points are provided to the customer satisfying the condition based on the result of the device that detects the customer satisfying the condition. A device that can provide various information such as information / advertisements, sweepstakes, events, etc. according to the purchase results, purchase frequency, and usage rate of benefits such as coupons,
And a method for providing information and advertisement, a service, and a customer data management method. 17. An apparatus for accumulating access histories to information / advertisements relating to a product group and a related product group with respect to the degree of interest of a customer according to claim 1, and the degree of interest based on the data. And a device for providing information / advertisement, a prize or an event, and the like, and providing various benefits relating to the product group and the related product group in accordance with the degree of interest. Information characterized by
Advertising, service provision methods and customer data management methods. 18. An apparatus for accumulating an access history to information / advertisements, wherein information / advertisements and services are provided in accordance with the result of the apparatus for accumulating access history to information / advertisements according to claim 17. As a result, based on the result of the device that calculates the amount of access data per one use opportunity (one session) from the result of the device that converts the data amount of information and advertisement acquired by the customer into the number of pages or characters, the latest amount of access data (E _q0 ) Past access data amount (E _qn ) (where n is the number of past accesses and indicates the past record with an increase in the value of n), and information / advertisement of the customer for the past N months the total Σ of the access data amount to _{(E q1, ...., E qn} -1, E qn) a device for calculating the information and advertising that is accumulated in the server and the database Based on the results of the above devices and devices that classify into N (N is a coefficient determined for each purpose such as product or industry) and based on the results of the above devices, the customer has the best access to information and advertisements for N months. When the customer accesses the information / advertisement based on the result of the device for detecting the genre B _qn to be used, based on the result of the device for detecting the information / advertisement whose genre is classified as B _qn , the customer is most interested. Providing an information / advertisement of a genre that allows the user to provide various benefits such as coupons and service points, and a service providing method. And customer data management methods. 19. An apparatus for accumulating an access history to information / advertisements according to claim 17, wherein provision of information / advertisements and services according to the result of the apparatus for accumulating access history to information / advertisements is provided. As a result, based on the result of the device that calculates the amount of access data per one use opportunity (one session) from the result of the device that converts the data amount of information and advertisements acquired by the customer into the number of pages or characters, the latest amount of access data (E _q0 ) When the past access data amount (E _qn ) (n is the number of past accesses and indicates the past record with an increase in the value of n), use in the newest session among the past sessions Based on the result of the device that detects the information and advertisement corresponding to the data amount _Eq1 ,
When the customer accesses the information / advertisement, based on the result of the device that detects the information / advertisement whose data amount is equivalent to _Eq1 ,
A device that provides an information service according to the level of interest of the customer and further provides various benefits such as coupons and service points, and a service providing method. And customer data management methods. 20. An information / advertisement accumulating apparatus according to claim 17, wherein the information / advertisement accumulating history is stored in the information / advertising apparatus according to the result of the apparatus. As a result, the latest access data amount (E) is calculated based on the result of the device that calculates the amount of access data per use opportunity (one session) from the result of the device that converts the acquired information / advertisement data amount into the number of pages or characters. _q0 ) When the past access data amount (E _qn ) (n is the number of past accesses and indicates the past record with an increase in the value of n), the average access data amount AE _qn for the past n times is calculated. Based on the result of the processing device, the access data amount of the newest session among the past sessions is compared with the past average access data amount. In the device, if _{the E} q1> _{AE qn} holds, or, the access performance of the past two times, in the device for comparing the access data amount of time, the access data amount of use of the immediately preceding, _(E q1> E _q2 ) In the case where AND (E _q2 > E _q3 ) is satisfied, or in a device that compares the amount of access data with the amount of access data immediately before for n times of access results in the past N months, (E _q1 > E _q2 ) AND. . . . (E _qn-1 > E
_qn ), it is possible to provide more detailed information / advertisements, sweepstakes, events, and the like to the customer who meets the condition, based on the result of the device that detects the customer who fulfills the condition. And a device capable of providing various benefits such as coupons and service points, and a method for providing information / advertising and services, and a customer data management system. 21. An information / advertisement accumulating device according to claim 17, wherein the information / advertisement accumulating history is stored in the information / advertising accumulating device. As a result, based on the result of the device that calculates the amount of access data per one use opportunity (one session) from the result of the device that converts the data amount of information and advertisement acquired by the customer into the number of pages or characters, the latest amount of access data (E _q0 ) Past access data amount (E _qn ) (where n is the number of past accesses and indicates the past record with an increase in the value of n), and information / advertisement of the customer for the past N months A device that calculates the total amount of access data _へ (E _q1 ,..., E _qn−1 , E _qn ),
To ₂ months (N ₂ are products and industry coefficient defined for every purpose, etc.) the results of the device to calculate the new product data access rate (%) SS _qn, which is the ratio of the amount of data access to the information and advertising on new products within on the basis, new product data access rate and F _{1 (F 1} is a coefficient defined for each purpose such as products and industries)
When SS _pn > F ₁ is satisfied, a device that determines purchase of a new product for a customer who satisfies the condition based on a result of a device that detects a customer who satisfies the condition. A device that can provide various benefits such as coupons and service points that are valid only when the result is output, and can provide various information such as information / advertisements, sweepstakes, and events related to new products. A method of providing information / advertisement, services, and a customer data management method, comprising: 22. An apparatus for accumulating information / advertisement access history according to claim 17, wherein provision of information / advertisements and services according to the result of the apparatus for accumulating information / advertisement access history is performed in one day. To divide N into 1 to N time zones, and access time (T _q ) to information / advertisement
Is stored in the time zone (G) or the N time zones immediately before the time zone (G) based on the result of the device that specifies the time zone (G) during which access is particularly concentrated in a day from the result of the device that stores In addition, a device that enables active distribution of information, advertisements, etc., according to the interests of customers by e-mail, etc.
And a method for providing information / advertisement, services, and a customer data management system. 23. An apparatus for recording / accumulating the frequency of access to information / advertisements relating to the product group and the related product group with respect to the level of interest of the customer according to claim 1, and the interest level based on the data. A device for determining the height, and a device for providing information / advertisements, providing prizes and events, and providing various benefits regarding the product group and the related product group in accordance with the degree of interest. Information / advertisement, service providing method and customer data management method. 24. An information / advertisement access frequency is recorded for provision of information / service according to the result of the device for recording / accumulating the access frequency to information / advertisement according to claim 23.
In the storage device, the latest access date ( _Dq0 ) the latest access time ( _Tq0 ) the past access date ( _Dqn ) the past access time ( _Tqn ) (n is the number of past accesses and the value of n when to show the historical record) with increasing the difference in days between the most recent access lead time L _{q0 (D q0} and _{D q1,} or _{T q0}
Time difference between T _q1 and T _q1 ), past access lead time L _qn (difference in the number of days between D _qn and D _{qn + 1} , or time difference between T _qn and T _{qn + 1} ), and average access lead time AL _qn for the past n times A case where L _q0 <AL _qn holds in a device that grasps the frequency of access to customer information and advertisement based on the result of the device to be calculated and compares the latest access lead time with the past average access lead time. Or, in a device that compares the access lead time at that time with the access lead time immediately before the latest two access results, if ( _Lq0 < _Lq1 ) AND ( _Lq1 < _Lq2 ) holds, Alternatively, for the n times of access in the past N months, the access lead time and the access And (L _q0 <L _q1 ) AND. . . . (L _qn-1 <L
_qn ), when various conditions such as coupons and service points are provided to the customer satisfying the condition, based on the result of the device that detects the customer satisfying the condition. , An apparatus that can provide various types of information, such as information and advertisements in accordance with the access results and frequency of access to advertisements, and prizes and events, and a service providing method. And customer data management methods. 25. The provision of information and services according to the result of the apparatus for recording and storing the access frequency to information and advertisement according to claim 23.
In the storage device, the latest access date ( _Dq0 ) the latest access time ( _Tq0 ) the past access date ( _Dqn ) the past access time ( _Tqn ) (n is the number of past accesses and the value of n when to show the historical record) with increasing the difference in days between the most recent access lead time L _{q0 (D q0} and _{D q1,} or _{T q0}
Difference between T _q1 and T _q1 ), past access lead time L _qn (difference between the number of days between D _qn and D _{qn + 1} , or T
time difference between _qn and T _{qn + 1),} and based on the results of the device for calculating an average access lead time AL _qn past n times, seized frequency of access to the customer information and advertising, the latest access date (D _q0 ) Or the latest access time (T _q0 )
, The date and time elapsed by the average access lead time (AL _qn ), and the date (D _px ) based on the result of the device for calculating D _qx T _qx
Or, in accordance with the time (T _px ), various benefits such as coupons and service points, access information of customers to information / advertisement, information / advertisement according to access frequency, and various information such as sweepstakes, events, etc. A device capable of actively distributing information by e-mail or the like, and a method for providing information / advertising and services and a customer data management system. 26. An information / advertisement access frequency is recorded / recorded for provision of information / service according to a result of the apparatus for recording / accumulating the access frequency to information / advertisement according to claim 23.
In the storage device, the latest access date ( _Dq0 ) the latest access time ( _Tq0 ) the past access date ( _Dqn ) the past access time ( _Tqn ) (n is the number of past accesses and the value of n when to show the historical record) with increasing the difference in days between the most recent access lead time L _{q0 (D q0} and _{D q1,} or _{T q0}
Time difference between T _q1 and T _q1 ), past access lead time L _qn (difference in the number of days between D _qn and D _{qn + 1} , or time difference between T _qn and T _{qn + 1} ), and average access lead time AL _qn for the past n times An apparatus for comparing the latest access lead time with the past average access lead time according to claim 24, based on the result of the apparatus to be calculated. In an apparatus that compares the access lead time immediately before that, and an apparatus that compares the access lead time and the access lead time immediately before the n times of access results in the past N months, L _q0 <AL _qn 2. ( _Lq0 < _Lq1 ) AND ( _Lq1 < _Lq2 ) 3. ( _Lq0 < _Lq1 ) AND. . . . (L _qn-1 <
L _qn ), the result of the device for calculating the total amount of purchase amounts 過去 (E _p1 ,..., E _pn−1 , E _pn ) in the past n times or the past n A device that compares a past purchase price with F (F is a coefficient determined for each purpose such as a product / industry) based on the result of the device that calculates the service point _Pn according to the total purchase price of the times. , Σ (E _p1 , ...,
_Epn−1 , _Epn )> F or _Pn > F, and a coupon or service point is given to a customer satisfying the condition based on the result of the device that detects the customer satisfying the condition when F> _Pn > F is satisfied. And a device capable of providing various privileges such as information and advertisement, a service providing method, and a customer data management method. 27. An event related to the product group and the related product group with respect to the level of interest of the customer according to claim 1,
A device that accumulates a history of participation in a prize, etc., a device that determines the level of interest based on the data, and information /
A method for providing an information / advertisement, a service, and a customer data management method, comprising: a device for providing an advertisement, providing a prize or an event, and providing various benefits. 28. An apparatus for accumulating a history of participation in an event, a prize, or the like, for providing information, advertisement, and service in accordance with the result of the apparatus for storing a history of participation in an event, a prize, etc. Events attended by customers,
The latest participation data amount (E _r0 ) based on the result of the device that calculates the participation data amount per use opportunity (one session) from the result of the device that converts the data amount of the prize into a page or the number of characters The amount (E _rn ) (where n is the number of past participations and the past record is shown with an increase in the value of n), and the total amount of data of customers participating in events and sweepstakes for the past N months Σ (E _r1 ,..., E _rn-1 , E _rn ) and N and N (where N is a coefficient determined for each purpose such as product / industry) the events and prizes accumulated in the server and database. Based on the result of the device that classifies into different genres and the result of the above device, based on the result of the device that detects the genre B _rn most frequently used by the customer among the events for N months, the record of participation in the prize, Based on the event whose genre is classified as B _rn and the result of the apparatus for detecting sweepstakes, the event of the genre that the customer is most interested in, the sweepstakes are provided, and various benefits such as coupons and service points are provided. Information, advertisement, service providing method, and customer data management method, comprising: 29. An apparatus for accumulating a history of participation in an event, a prize, or the like, for providing information, advertisement, and service according to the result of the apparatus for accumulating a history of participation in an event, a prize, etc. The amount of data used in the latest session based on the result of the device that calculates the amount of access data per one use opportunity (one session) from the result of the device that converts the amount of data spent for participation in events and sweepstakes into the number of pages or characters (E _r0 ) If the amount of data used in the past session (E _rn ) (n is the number of past participations and indicates a past record as the value of n increases), the newest session among the past sessions based on the available data amount E _r1 results of the corresponding event and sweepstakes for detecting a device on the, the customer event sweepstakes When participating, by providing event and the prize amount of data equivalent to E _r1, providing information services in accordance with the level of interest of customers, further,
A device that can provide various benefits such as coupons and service points, and a method for providing information / advertising and services, and a customer data management system. 30. An apparatus for accumulating a history of participation in an event, a prize, or the like, for providing information, advertisement, and a service according to a result of the apparatus for accumulating a history of participation in an event, a prize, or the like according to claim 27. The amount of data used in the latest session based on the result of the device that calculates the amount of access data per one use opportunity (one session) from the result of the device that converts the amount of data spent for participation in events and sweepstakes into the number of pages or characters (E _r0 ) Average usage data in the past n sessions when the usage data amount (E _rn ) in the past session (E _rn ) is the number of past participations and indicates the past record as the value of n increases. based on the results of the device for calculating the quantity AE _rn, of past sessions, over the application data amount in the most recent session An apparatus for comparing the average utilization data amount, if E _r1> AE _rn is satisfied, or, for the past two participating proven compares the usage data amount of time, and the usage amount of data in the immediately preceding session In the device that performs, when (E _r1 > E _r2 ) AND (E _r2 > E _r3 ) is satisfied, or when n times of participation in the past N months have been performed, the amount of used data is compared with the amount of used data immediately before it. ( _Er1 > _Er2 ) AND. . . . (E _rn-1 > E
_{When rn} ) is satisfied, based on the result of the device that detects the customer who satisfies the condition, the customer who satisfies the condition is asked to participate in a more complicated event or a gambling prize with higher gambling. A device capable of providing an opportunity and providing various benefits such as coupons and service points, and a method for providing information / advertising and services, and a customer data management system. 31. An apparatus for accumulating a history of participation in an event, a prize or the like for providing information, advertisement, and service according to a result of the apparatus for accumulating a history of participation in an event, a prize or the like according to claim 27. The amount of data used in the latest session based on the result of the device that calculates the amount of access data per one use opportunity (one session) from the result of the device that converts the amount of data spent for participation in events and sweepstakes into the number of pages or characters (E _r0 ) When the amount of data used in the past session (E _rn ) (n is the number of past participations and indicates the past record with an increase in the value of n), the event of the customer for the past N months the total Σ participation data amount to prize such as _{(E r1, ...., E rn} -1, E rn) and device for calculating a, of the past participation results, providing open From N ₂ months (N ₂ are products and industries defined for each purpose such as coefficient) As a result of the device for calculating a new event participation data rate (%) SS _rn, which is a ratio of within the new event, the amount of data that participated in the sweepstakes Based on the new event participation data rate and F ₁ (F ₁ is a coefficient determined for each purpose such as product / industry)
When SS _rn > F ₁ is satisfied, based on the result of the device that detects the customer satisfying the condition, the customer within the N ₂ months from the start of the provision is provided to the customer satisfying the condition based on the result of the device detecting the customer satisfying the condition. A device that can provide various benefits such as a service point that is valid only when a result of the device for determining participation in a new event or a sweepstakes is output, information and advertisement, Service provision method and customer data management method. 32. An apparatus for accumulating a history of participation according to the result of the apparatus for accumulating a history of participation in an event, a prize, etc. according to the result of claim 27, wherein 1 to N A device for dividing into N time zones of
Based on the result of the device that stores the time of participation (T _r ) in an event, a prize, or the like, the time period (G) is determined based on the result of the device that specifies the time period (G) in which participation is particularly concentrated in one day. Or a device capable of actively distributing notices (messages) to which various benefits such as coupons are attached by e-mail or the like in accordance with the N time zones immediately before. Information / advertising,
Service provision method and customer data management method. 33. An event related to the product group and the related product group regarding the level of interest of the customer according to claim 1,
A device that records and accumulates the frequency of participation in sweepstakes, etc., a device that determines the level of interest based on the data, and information on the product group and related product group based on the level of interest A method for providing an information / advertisement, a service, and a customer data management method, comprising: a device for providing an advertisement, providing a prize or an event, and providing various benefits. 34. An apparatus for recording and accumulating the frequency of participation in an event, a prize or the like according to claim 33, wherein the information according to the result of the apparatus for recording and accumulating the frequency of participation in an event or a prize or the like is provided. Participation date (D _r0 ) Latest participation time (T _r0 ) Past participation date (D _rn ) Past participation time (T _rn ) (n is the number of past participations and records the past records with the increase in the value of n. ), The latest participation lead time L _r0 (the difference in the number of days between D _r0 and D _r1 , or T _r0
Difference in time between T _rn and T _r1 ), past participation lead time L _rn (difference in the number of days between D _rn and D _{rn + 1} , or T
_rn and T _{rn + 1} ), and the average participation lead time for the past n times AL _rn Based on the result of the processing device that calculates the participation time, the customer's participation frequency in events, sweepstakes, etc. is grasped, and the latest participation lead time is obtained. If the device compares L _r0 <AL _rn , or the latest two past participation results, the device compares the participating lead time at that time with the immediately preceding participating lead time. In a device that performs, when (L _r0 <L _r1 ) AND (L _r1 <L _r2 ) holds, or for n past participations in the past N months, the participation lead time is compared with the immediately preceding participation lead time (L _r0 <L _r1 ) AND. . . . (L _rn-1 <L
_{When rn} ) is satisfied, it is possible to provide information / advertisement regarding the product group and the related product group to the customer satisfying the condition based on the result of the device that detects the customer satisfying the condition. And a device that provides a prize or an event according to a customer's participation record in an event, a prize, etc., a frequency of participation, and can further provide various benefits such as coupons. Characteristic information / advertising, service providing method and customer data management system. 35. An apparatus for recording and storing the frequency of participation in an event, a prize or the like, according to claim 33, wherein the apparatus for recording and storing the frequency of participation in an event or a prize or the like is provided. (D _r0 ) Latest participation time (T _r0 ) Past participation date (D _rn ) Past participation time (T _rn ) ), The latest participation lead time L _r0 (the difference in the number of days between D _r0 and D _r1 , or T _r0
Difference in time between T _rn and T _r1 ), past participation lead time L _rn (difference in the number of days between D _rn and D _{rn + 1} , or T
_rn and the time difference between T _{rn + 1} ) and the result of the processing device that calculates the average participation lead time AL _rn for the past n times, the customer's participation frequency in events, sweepstakes and the like is grasped, and the latest participation date ( D
_r0 ) or the date when the average participation lead time (AL _rn ) has elapsed from the latest participation time (T _r0 ),
And the time (D _rx ) based on the result of the device for calculating the D _rx T _rx
Alternatively, in accordance with the time (T _rx ), various benefits such as coupons and service points, the results of access to customer information and advertisement, information and advertisement according to the access frequency, and various information such as sweepstakes, events, etc. A device capable of actively distributing information by e-mail or the like, and a method for providing information / advertising and services and a customer data management system. 36. A device for recording and storing the frequency of participation in an event, a prize or the like according to claim 33, wherein the information according to the result of the device for recording and storing the frequency of participation in an event or a prize or the like is provided. Participation date (D _r0 ) Latest participation time (T _r0 ) Past participation date (D _rn ) Past participation time (T _rn ) (n is the number of past participations and records the past records with the increase in the value of n. ), The latest participation lead time L _r0 (difference between the number of days between _{Dr 0} and _{Dr 1} or _{Tr 0}
Difference in time between T _rn and T _r1 ), past participation lead time L _rn (difference in the number of days between D _rn and D _{rn + 1} , or T
The time difference between the latest participation lead time and the past average participation lead time according to claim 34, based on the result of the processing device that calculates the average participation lead time AL _rn for the past n times, and the time difference between _rn and T _{rn + 1} ). , A device that compares the participation lead time at that time with the latest two participation results, and the participation lead time immediately before that, and a participation lead time with n participation results in the past N months And a device for comparing the immediately preceding participation lead time with: L _r0 <AL _rn 2. ( _Lr0 < _Lr1 ) AND ( _Lr1 < _Lr2 ) 3. ( _Lr0 < _Lr1 ) AND. . . . (L _rn-1 <
L _rn ), the result of the device for calculating the total amount 購 (E _p1 ,..., E _pn−1 , E _pn ) of the past n purchase amounts or the past n In a device that compares a past purchase price with F (F is a coefficient determined for each purpose such as a product / industry) based on the result of the device that calculates the service point _Pn according to the total purchase price of the times. , Σ (E _p1 , ...,
E _pn-1 , E _pn )> F or P _n > F, and based on the result of the device that detects the customer satisfying the condition, the winning probability is increased for the customer satisfying the condition. A device that can provide a set prize or an event with low difficulty and enhanced entertainment, and can provide various privileges such as coupons and service points. Information / advertisement, service providing method and customer data management method. 37. An apparatus for accumulating a response history to a notification of information by e-mail or the like regarding the degree of interest of a customer according to claim 1, an apparatus for determining the degree of interest based on the data, A device that provides information / advertisements, offers prizes and events, and provides various benefits related to the product group and the related product group in accordance with the degree of interest. Advertising, service provision methods and customer data management methods. 38. The provision of information / service according to the result of a device for storing a response history to an information notification by e-mail or the like according to claim 37, wherein the device for storing the response history includes: From the result of the device that converts the amount of data acquired by the customer into pages or characters, one response (1
Based on the result of the device that calculates the response data amount per session), the latest response data amount (E _x0 ) The past response data amount (E _xn ) (n is the number of past responses, and And a device that calculates the total _{デ ー タ} (E _x1 ,..., _{Ex n−1} , _{Ex n} ) of the data amount obtained by the customer in the response for the past N months. A device that classifies information / advertisements, events, and prizes stored in a server and a database into N (N is a coefficient determined for each purpose such as a product / industry) genres, and based on a result of the device, a device for N months in response performance, based on the results of the device for detecting a genre B _xn information service by the customer to best utilize the information Sa that genre is classified as B _xn Based on the result of the service detection device, it is possible to actively distribute information and services of the genre that the customer is most interested in by e-mail etc., and to provide various benefits such as coupons and service points Information comprising:
Advertising, service provision method and customer data management method 39. The provision of information / service according to the result of a device for storing a response history in response to an information notification by e-mail or the like according to claim 37. Sending date of latest mail, etc. (D _x0 ) Sending time of latest mail, etc. (T _x0 ) Response date for latest mail, etc. (D _x'0 ) Response time for latest mail, etc. (T _x'0 ) Past (D _xn ) Delivery time of past mails etc. (T _xn ) Response date of past mails etc. (D _x'n ) Response time of past mails etc. (T _x'n ) (n is When the value of n indicates an increase in the value of n and the past record is indicated by the number of transmissions of past mails, the average response rate% X _n for the past n times is calculated. A device that grasps the response to information notification by e-mail or the like of a customer based on the result of the management device, and compares the average response rate of the past n times with F ₁ (F ₁ is a coefficient determined for each purpose such as a product / industry). In the case where X _n <F ₁ is satisfied, the distribution interval of the information notification by e-mail or the like is adjusted to be longer for the customer satisfying the condition based on the result of the device that detects the customer satisfying the condition. ,
In a device that compares the average response rate of the past n times with F ₂ (F ₂ is a coefficient determined for each purpose such as a product or industry), when X _n > F ₂ is satisfied, a customer who satisfies the condition is determined. A device capable of shortening the distribution interval of information notification by e-mail or the like to a customer whose condition is satisfied based on the result of the device to be detected. , Service provision method and customer data management system. 40. The provision of information / service according to the result of the device for storing response history to the information notification by e-mail or the like according to claim 37, wherein the device for storing response history stores the latest sending date (D _x0 ) Sending time of latest e-mail etc. (T _x0 ) Response date for latest e-mail etc. (D _x'0 ) Response time for latest e-mail etc. (T _x'0 ) Product / service by response to latest e-mail etc. purchase date _{(D x "0)} latest purchase time _{(T x} of products and services by the response to the e-mail, _etc." 0) sending date of such past of mail _{(D xn)} past of sending time of mail, etc. _{(T xn)} past response date of for mail, etc. _{(D x'n)} response time for the past such as e-mail _{(T x'n)} latest eye Purchase date of the products and services by the response to the Le such as in (D x _"n) latest purchase time (T x of products and services by the response to the e-mail, _{etc." n) (n} is sending the number of times such as the past of mail, of n If the value indicates an increase in the value and the past record is shown), the average response closing rate for the past n times (the response
Based on the result of the service of the percentage% tied to the purchase) processing for calculating a Z _n device, seized response to information notification by e-mail or the like, the average response close rate and F _{1 (F 1} past n times products and an apparatus for comparing the coefficients) and defining for each object, such as industry, if Z n _{<F 1} is satisfied, based on the result of the apparatus for detecting a customer where the condition is satisfied, the customer to which the condition is satisfied various contents of benefits coupons, and to limit the offer frequency of benefits, also average response close rate and F ₂ of the past n times _{(F 2} are coefficients determined on the purpose for each such product or industry) is compared with the device in the case where Z _n> F ₂ is satisfied, based on the result of the apparatus for detecting a customer where the condition is satisfied, the customer to which the condition is satisfied, the various contents of the benefits coupons more An information / advertisement / service providing method and a customer data management method, comprising: a device which has a high incentive and which can increase the frequency of providing a privilege. 41. The provision of information / service according to the result of a device that accumulates a response history to the information notification by e-mail or the like according to claim 37, the latest e-mail transmission date (D _x0 ) Time (T _x0 ) Response date for latest e-mail etc. (D _x'0 ) Response time for latest e-mail etc. (T _x'0 ) Purchase date of product / service by response to latest e-mail etc. (D _{x ”0} ) Purchase time of goods / services in response to the latest e-mail etc. (T _{x “0} ) Delivery date of past e-mail etc. (D _xn ) Delivery time of past e-mail etc. (T _xn ) Response date for past e-mail etc. (D _x'n) response time for the past such as e-mail _{(T x'n)} products and support by the response to the most recent e-mail, etc. The purchasing date (D x is _"n) latest purchase time (T x of products and services by the response to the e-mail, _{etc." n) (n} sending the number of times such as the past of mail bis, past records along with the increase in the value of n ), The average response closing rate for the past n times (from the response to e-mail etc.
Based on the result of the service rate% tied to the purchase of) processor for calculating a Z _n, seized response to information notification by e-mail or the like, the average response close rate and F ₁ past n _times, and the average response rate an apparatus Hisuru and _{F 2} and _(F 1, _{F 2} are coefficients defined for each object such as product or _industry), when _{(Z n> F 1) aND} (X n> F 2) is satisfied, the conditions Based on the result of the device that detects a satisfied customer, it is possible to make the contents of various benefits such as coupons higher incentives and increase the frequency of providing the benefits to the customers satisfying the condition. And a device that can provide a prize or an event in accordance with the response history of the customer, and a method for providing an information / advertisement / service. And customer data management method. 42. An apparatus for accumulating a response history according to a result of an apparatus for accumulating a response history for an information notification by e-mail or the like according to claim 37, wherein the number of days per day is 1 to N. And a device that specifies a time zone (G) where the response is particularly concentrated in a day based on the result of the device that stores the response time (T _x′n ) to the mail. And a device which can realize active information distribution by e-mail or the like in accordance with the time zone (G) or N time zones immediately before the time zone based on the result. Characteristic information / advertising, service providing method and customer data management system. 43. An apparatus for accumulating a response frequency to a notice of information by e-mail or the like regarding the degree of interest of a customer according to claim 1, an apparatus for determining the degree of interest based on the data, A device that provides information / advertisements, offers prizes and events, and provides various benefits related to the product group and the related product group in accordance with the degree of interest. Advertising, service provision methods and customer data management methods. 44. An apparatus for recording and accumulating a response frequency in response to a result of an apparatus for recording and accumulating a response frequency to an information notification by e-mail or the like according to claim 43, wherein the apparatus for recording and accumulating the response frequency includes a method for recording information such as e-mail. Delivery interval (g) Latest mail sending date (D _x0 ) Latest mail sending time (T _x0 ) Response date for latest mail etc. (D _x'0 ) Response time for latest mail etc. (T _{x '0} ) Past mail sending date (D _xn ) Past mail sending time (T _xn ) Response date for past mail etc. (D _x'n ) Response time for past mail etc. (T _x'n) ) (Where n is the number of times mails and the like have been sent in the past and indicate past records as the value of n increases), the latest response lead time L _{× 0} (The difference in the number of days between D _x0 and D _x'0 , or T
time difference between _x0 and _{T x'0),} the difference between the number of days in the past of response lead time L _{xn (D xn} and _{D x'n} or T,
_xn and the time difference between _Tx'n ) and the average response lead time for the past n times AL _xn. In a device for comparing the distribution intervals of mail, if g> AL _xn is satisfied, or in a device for comparing the newest response lead time among past responses with the past average response lead time, L _x1 <AL _{When xn} is satisfied, or in a device that compares the response lead time at that time with the response lead time immediately before the past two response results, ( _Lx1 < _Lx2 ) AND ( _Lx2 < _Lx3 ) Is true, or n responses in the past N months In an apparatus that compares the response lead time with the response lead time immediately before the actual result, the following is obtained: (L _x1 <L _x2 ) AND. . . . (L _xn-1 <L
_xn ), it is possible to adjust the distribution interval of information notification by e-mail or the like to a customer who satisfies the condition based on the result of the device that detects the customer who satisfies the condition. If g <AL _xn is satisfied in the device and the device that compares the average response lead time with the mail delivery interval, or the _latest response lead time of the past responses is compared with the past average response lead time In a device that performs L _x1 > AL _xn , or in a device that compares the response lead time at that time with the response lead time immediately before it for the past two response results, (L _x1 > L _x2 ) AND (L _x2 > L _x3 ) or n in the past N months In the device that compares the response lead time with the response lead time immediately before the actual response time, the following _{formula is used} : ( _Lx1 > _Lx2 ) AND. . . . (L _xn-1 > L
_xn ), it is possible to adjust the distribution interval of information notification by e-mail or the like to a customer who satisfies the condition based on the result of the device that detects the customer who satisfies the condition. An information / advertisement, service providing method, and customer data management system, comprising: 45. The provision of information / service according to the result of the device for recording / accumulating the response frequency to the information notification by e-mail or the like according to claim 43, wherein the device for recording / accumulating the response frequency includes: Sending date (D _x0 ) Sending time of latest e-mail etc. (T _x0 ) Response date for latest e-mail etc. (D _x'0 ) Response time of latest e-mail etc. (T _x'0 ) Past sending date of e-mail etc. (D _xn ) Delivery time of past mails etc. (T _xn ) Response date for past mails etc. (D _x'n ) Response time of past mails etc. (T _x'n ) (n is the delivery of past mails etc.) number of times, when to show the historical record with increasing values of n), the number of days the latest response lead time L _{x0 (D x0} and D _x'0 , Or T
time difference between _x0 and _{T x'0),} the difference between the number of days in the past of response lead time L _{xn (D xn} and _{D x'n} or T,
_xn and the time difference between _Tx'n ) and the result of the processing device that calculates the average response lead time AL _xn for the past n times. D _x′0 ) or a date and time that has elapsed from the latest response time (T _x′0 ) by the average response lead time (AL _xn ), and a device that calculates D _x′x T _x′x. Based on the result, according to the date ( _Dx'x ) or time ( _Tx'x ), various benefits such as coupons and service points, and the access record and access frequency of the customer's information / advertisement Information and advertisements, and various information such as sweepstakes and events,
A device capable of actively distributing information by e-mail or the like; 46. An apparatus for recording and accumulating a response frequency in response to a result of a device for recording and accumulating a response frequency to an information notification by an e-mail or the like according to claim 43, wherein the apparatus for recording and accumulating the response frequency includes the Delivery interval (g) Latest mail sending date (D _x0 ) Latest mail sending time (T _x0 ) Response date for latest mail etc. (D _x'0 ) Response time for latest mail etc. (T _{x '0} ) Past mail sending date (D _xn ) Past mail sending time (T _xn ) Response date for past mail etc. (D _x'n ) Response time for past mail etc. (T _x'n) ) (Where n is the number of past emails sent, etc., and shows past records as the value of n increases), the latest response lead time L _{× 0} (The difference in the number of days between D _x0 and D _x'0 , or T
time difference between _x0 and _{T x'0),} the difference between the number of days in the past of response lead time L _{xn (D xn} and _{D x'n} or T,
The average response lead time shown in claim 44 is compared with the mail delivery interval based on the result of the processing device that calculates the average response lead time AL _xn for the past n times (time difference between _xn and _Tx'n ). The device, the device that compares the lead time of the newest response of the past response results with the past average response lead time, the response lead time of the past two response results,
A device that compares the response lead time immediately before that,
And n response results for the past N months
In an apparatus for comparing a response lead time with the immediately preceding response lead time, g> AL _xn 2. L _x1 <AL _xn 3. ( _Lx1 < _Lx2 ) AND ( _Lx2 < _Lx3 ) 4. ( _Lx1 < _Lx2 ) AND. . . . (L _xn-1 <
L _xn ), the result of the device for calculating the total amount of purchases 過去 (Ep ₁ ,..., E _pn−1 , E _pn ) of the past n purchases or the past n In a device that compares a past purchase price with F (F is a coefficient determined for each purpose such as a product / industry) based on the result of the device that calculates the service point _Pn according to the total purchase price of the times. , Σ (E _p1 , ...,
_Epn−1 , _Epn )> F or _Pn > F, and a coupon or service point is given to a customer satisfying the condition based on the result of the device that detects the customer satisfying the condition when F> _Pn > F is satisfied. And a device capable of providing various privileges such as information and advertisement, a service providing method, and a customer data management method. 47. An apparatus for accumulating usage histories of various benefits related to the acquisition of goods and services such as coupons and the like, based on the data. A device for providing information / advertisement, a prize or an event, and the like, and a device for providing various benefits relating to the product group and the related product group in accordance with the degree of interest. Characteristic information
Advertising, service provision methods and customer data management methods. 48. An apparatus for accumulating the usage history of various benefits as to the provision of information / advertisements and services according to the result of the apparatus for accumulating the usage history of various benefits according to claim 47. Based on the result of the device that calculates the number of use points per one usage opportunity (one session) from the result of the device that converts the number of points into the number of points, the latest number of use points (E _y0 ) and the number of past use points (E _yn ) (Where n is the number of past privilege uses, and the past record is shown with an increase in the value of n), and the total number of points used by the customer for the past N months Σ (E _y1,. , E _yn−1 , E _yn ) and various benefits provided to the customer are represented by N (N
Is a coefficient that is determined for each purpose such as product / industry), and based on the results of the above-mentioned equipment, the type B _yn used most frequently by the customer among the N months of privilege use is _calculated . Based on the result of the detecting device, based on the result of the device detecting the type of privilege classified as B _yn , based on the result of the device, it is possible to provide the type of privilege that the customer is most interested, A method of providing information / advertisement, services, and a customer data management method, comprising: 49. The apparatus according to claim 47, wherein information, advertisement and service according to the result of the apparatus for accumulating the use history of various privileges are provided. (D _y0 ) Latest privilege issue time (T _y0 ) Latest privilege use date (D _y'0 ) Latest privilege use time (T _y'0 ) Past privilege issue date (D _yn ) _Privilege issue time (T _yn ) Past privilege use date (D _y'n ) Past privilege use time (T _y'n ) (n is the number of past privilege issuances, and increases with the value of n. ), The customer's propensity to use various benefits is grasped based on the result of the processing device that calculates the average privilege utilization rate% Y _n for the past n times, and the average utilization rate for the past n times F (F ₁ ,
F ₂ is an apparatus for comparing the coefficients) and defining for each object, such as products and industries, in the case where Y _n> F ₁ is satisfied, based on the result of the apparatus for detecting a customer where the condition is satisfied, the condition is satisfied For customers who do, the contents of various benefits such as coupons can be made more incentive, and the frequency of providing benefits can be increased, and if Y _n <F ₂ is satisfied, the condition is satisfied. A device that can limit the content of various benefits such as coupons and the frequency of providing benefits to customers who satisfy the conditions based on the result of the device that detects the satisfied customers. Information / advertising, service providing method, and customer data management method. 50. An apparatus for accumulating the usage history of various benefits as to the provision of information / advertisements and services according to the result of the apparatus for accumulating the usage history of various benefits according to claim 47, wherein one day is 1 to N A device for dividing into N time zones of
Based on the result of the device that stores the use time (T _y'n ) of the privilege and the device that specifies the time period (G) in which the use of the privilege is particularly concentrated in one day, G) or a device capable of realizing an active information distribution by e-mail or the like with a notice (message) attached with various benefits such as coupons in accordance with the N time zones immediately before. Information characterized by
Advertising, service provision methods and customer data management methods. 51. An apparatus for recording and accumulating the frequency of use of various benefits related to acquisition of goods and services such as coupons, and a high degree of interest based on the data. And information on the product group and related product group depending on the degree of interest.
A method for providing an information / advertisement, a service, and a customer data management method, comprising: a device for providing an advertisement, providing a prize or an event, and providing various benefits. 52. The provision of information, advertisements and services according to the result of the device for recording and storing the use frequency of various benefits according to claim 51, wherein the latest benefits are provided for the device for recording and storing the use frequency of various benefits. Issue date (D _y0 ) Latest benefit issue time (T _y0 ) Latest benefit use date (D _y'0 ) Latest benefit use time (T _y'0 ) Past benefit issue date (D _yn) ) Past benefit issuance time (T _yn ) Past benefit use date (D _y'n ) Past benefit use time (T _y'n ) (n is the number of past benefits issued and the value of n When the past record is shown along with the increase), the latest privilege use lead time L _y0 (the difference in the number of days between D _y0 and D _y′0 , or T
time difference between _y0 and _{T y'0),} the difference between the number of days in the past of benefits available Lead time L _{yn (D yn} and _{D y'n} or T,
_yn and T _y'n ), and the average benefit use lead time for the past n times AL _yn, which is used to calculate the customer's propensity to use various benefits. In a device that compares the newest privilege use lead time with the past average privilege use lead time, if L _y1 <AL _yn is satisfied or the past two privilege use results, the privilege use lead time at that time is used. In the device that compares the privilege use lead time immediately before that, if ( _Ly1 < _Ly2 ) AND ( _Ly2 < _Ly3 ) is satisfied, or if the privilege use has been performed n times in the past N months, the privilege use In an apparatus for comparing a lead time with a privilege use lead time immediately before, a ( _Ly1 < _Ly2 ) AND. . . . (L _yn-1 <L
_yn ) is satisfied, the content of various benefits such as coupons is set to be more incentive based on the result of the device that detects the customer satisfying the condition, based on the result of the device that detects the customer. A device capable of increasing the frequency of providing benefits, and further capable of providing information, advertisements, sweepstakes, events, etc. according to the customer's privilege use history. Information / advertising,
Service provision method and customer data management method. 53. The provision of information, advertisements and services according to the result of the device for recording and storing the frequency of use of various benefits according to claim 51. Issue date (D _y0 ) Latest benefit issue time (T _y0 ) Latest benefit use date (D _y'0 ) Latest benefit use time (T _y'0 ) Past benefit issue date (D _yn) ) Past benefit issuance time (T _yn ) Past benefit use date (D _y'n ) Past benefit use time (T _y'n ) (n is the number of past benefits issued and the value of n When the past record is shown along with the increase), the latest privilege use lead time L _y0 (difference between the number of days between D _y0 and D _y′0 , or T
time difference between _y0 and _{T y'0),} the difference between the number of days in the past of benefits available Lead time L _{yn (D yn} and _{D y'n} or T,
_yn and T _y'n ), the average privilege use lead time for the past n times AL _yn , based on the result of the processing device that calculates the customer's propensity to use various privileges, and the past privilege use results Among them, the date and time when the average privilege use lead time (AL _yn ) has elapsed from the _latest privilege use date (D _y′0 ) or the _latest privilege use time (T _y′0 ), and D _y Based on the result of the device for calculating _{' xTy'x} , various benefits such as coupons and service points, and customer information are adjusted according to the date ( _Dy'x ) or time ( _Ty'x ).・ Advertisement access information, information according to access frequency ・ Advertisement, various information such as sweepstakes, events, etc.
An information / advertisement / service providing method and a customer data management system, comprising: a device capable of actively distributing information by e-mail or the like. 54. The provision of information, advertisements and services according to the result of the device for recording and storing the use frequency of various benefits according to claim 51, wherein the latest benefits are provided in the device for recording and storing the use frequency of various benefits. Issue date (D _y0 ) Latest benefit issue time (T _y0 ) Latest benefit use date (D _y'0 ) Latest benefit use time (T _y'0 ) Past benefit issue date (D _yn) ) Past benefit issuance time (T _yn ) Past benefit use date (D _y'n ) Past benefit use time (T _y'n ) (n is the number of past benefits issued and the value of n When the past record is shown along with the increase), the latest privilege use lead time L _y0 (the difference in the number of days between D _y0 and D _y′0 , or T
time difference between _y0 and _{T y'0),} the difference between the number of days in the past of benefits available Lead time L _{yn (D yn} and _{D y'n} or T,
time difference between _yn and T _y'n), based on the result of the processing apparatus for calculating the average benefits available Lead time AL _yn past n times, shown in claim 52, of the past benefits use record, the most recent award A device for comparing the utilization lead time with the past average privilege utilization lead time, a device for comparing the privilege utilization lead time at that time with the past two privilege utilization results, and the privilege utilization lead time immediately before; An apparatus for comparing the privilege use lead time with the privilege use lead time immediately before, for n times of privilege use results in the past N months, L _y1 <AL _yn 2. ( _Ly1 < _Ly2 ) AND ( _Ly2 < _Ly3 ) 3. ( _Ly1 < _Ly2 ) AND. . . . (L _yn-1 <
_Lyn ), if none of the conditions is satisfied, the result of the device for calculating the total amount Σ (E _p1 ,..., E _pn−1 , E _pn ) of the past n purchase amounts or the past n In a device that compares a past purchase price with F (F is a coefficient determined for each purpose such as a product / industry) based on the result of the device that calculates the service point _Pn according to the total purchase price of the times. , Σ (E _p1 , ...,
_Epn−1 , _Epn )> F or _Pn > F, and a coupon or service point is given to a customer who meets the condition based on a result of a device that detects a customer who fulfills the condition. A method for providing information / advertisement and services, and a customer data management method, comprising a device capable of providing various benefits such as the above. 55. An apparatus for accumulating purchase histories of said group of commodities and related merchandise, and an apparatus for recording and accumulating purchase frequencies of said merchandise group and related merchandise groups with respect to the degree of interest of the customer according to claim 1. A device that accumulates access history to information / advertisement related to the product group and related product group; a device that records / accumulates access frequency to information / advertisement related to the product group and related product group; A device that accumulates an event related to a related product group, a participation history to a prize, etc .; and a device that records and accumulates an event related to the product group and a related product group, a participation frequency to a prize, and the like.
A device that accumulates a response history to information notification by e-mail, a device that records and accumulates a response frequency to information notification by e-mail, and a device that accumulates usage history of various benefits related to acquisition of products and services such as coupons; A device that records and accumulates the usage frequency of various benefits related to acquisition of products and services such as coupons,
A device that stores basic profiles such as gender, address, occupation, income, etc., a device that stores taste / attribute information that can be used for marketing such as hobbies and information fields of interest, and a combination of these data Device that determines the level of interest for each customer by means of partial or partial combination / cross-reference, and provision of information and advertisements on the product group and related product group according to the level of interest, A device for providing sweepstakes and events, and for providing various benefits,
And a method for providing information and advertisement, a service, and a customer data management method. 56. An apparatus for accumulating purchase histories of said commodity group and related commodity group and recording the purchase frequency of said commodity group and related commodity group with respect to the degree of customer interest according to claim 1 and claim 55.・ A device that accumulates and information on the product group and related product group ・ A device that accumulates an access history to the advertisement and information on the product group and related product group
A device that records and accumulates the frequency of access to advertisements, a device that accumulates events related to the product group and related product group, a history of participation in sweepstakes, etc., an event that relates to the product group and related product group, and a prize Device that records and accumulates the frequency of participation in information, etc., a device that accumulates response history to information notifications by e-mail, etc., a device that records and accumulates response frequency to information notifications by e-mail, etc., and acquisition of products and services such as coupons A device that accumulates the usage history of various benefits related to the product, a device that records and stores the frequency of use of various benefits related to the acquisition of products and services such as coupons, and the basics of customer age, gender, address, occupation, income, etc. A device that accumulates profiles and information that accumulates preference / attribute information that can be used for marketing, such as hobbies and information fields of interest, Combining these data with a device that discloses these data to the customer and the person authorized by the customer, and enables the customer to edit and delete information by himself or a person authorized by the customer. A device that determines the level of interest for each customer, either comprehensively or by partial combination / cross-reference, and information / advertisements related to the product group and related product groups according to the level of interest. And a device for providing a prize, an event, and the like, and a device for providing various benefits. 57. An apparatus for accumulating purchase histories of said product group and related product group and recording the purchase frequency of said product group and related product group with respect to the degree of interest of the customer according to claim 1 and claim 55.・ A device that accumulates and information on the product group and related product group ・ A device that accumulates an access history to the advertisement and information on the product group and related product group
A device that records and accumulates the frequency of access to advertisements, a device that accumulates events related to the product group and related product group, a history of participation in sweepstakes, etc., an event that relates to the product group and related product group, and a prize Device that records and accumulates the frequency of participation in information, etc., a device that accumulates response history to information notifications by e-mail, etc., a device that records and accumulates response frequency to information notifications by e-mail, etc., and acquisition of products and services such as coupons A device that accumulates the usage history of various benefits related to the product, a device that records and stores the frequency of use of various benefits related to the acquisition of products and services such as coupons, and the basics of customer age, gender, address, occupation, income, etc. A device that accumulates profiles and information that accumulates preference / attribute information that can be used for marketing, such as hobbies and information fields of interest, A device that realizes a high security function that is confidential and does not disclose these data, and combines these data to obtain a high degree of interest for each customer, either comprehensively or by partial combination / cross-reference And a device for providing information / advertisement, a prize or an event, and the like, and providing various benefits related to the product group and the related product group in accordance with the degree of interest. Information / advertising, service providing method, and customer data management method. 58. The system according to claim 1, wherein the system according to claim 1 is used.
In order to realize services according to the degree of interest of the customers (57) to (57), a device for accumulating the purchase history of the product group and the related product group and a device for recording and storing the purchase frequency of the product group and the related product group And an apparatus for accumulating an access history to information / advertisement regarding the product group and the related product group;
A device that records and accumulates the frequency of access to information / advertisements related to the product group and related product group, a device that accumulates participation history of events, sweepstakes, and the like related to the product group and related product group, and the product group And a device that records and accumulates the frequency of participation in events and prizes related to a group of related products, a device that accumulates a response history to information notification by e-mail, and the like, and that records and accumulates a response frequency to information notification by e-mail. A device that accumulates usage history of various benefits related to acquisition of products and services such as coupons, a device that records and accumulates usage frequency of various benefits related to acquisition of products and services such as coupons, and the age and gender of customers A device that stores basic profiles such as address, occupation, income, etc. A device that accumulates possible preference / attribute information, a device that calculates the number of points converted at an arbitrarily set conversion rate based on the results of the device, and a device that performs only addition processing without subtracting the point number and accumulates A device that performs point conversion processing to calculate the point balance, a device that records and accumulates the points in a server or database, and a mobile terminal or the like that enables the user to grasp and confirm the total number of points acquired according to customer operations In a system including a reproduction device, information / advertisements, events, sweepstakes, etc. are provided in accordance with the customer's earned point balance, a method of providing information / advertisements, services, and customer data management. method. 59. The provision of a service according to the result of an apparatus for recording and accumulating points for each customer in a server or a database according to claim 58. When the total number of points is equal to or greater than a predetermined number,
An apparatus that calculates the number of points converted into points at an arbitrarily set conversion rate according to an operation of a customer, and an apparatus that performs a point conversion process of calculating a point balance by subtracting the number of points from the accumulated points, A device for recording and accumulating the points in a server or a database,
A system that displays and reproduces information on a mobile terminal or the like so that the total number of acquired points can be grasped and confirmed in accordance with the operation of the customer. A method for providing information / advertisement and services, and a customer data management system, which provide a prize or the like. 60. The system according to claim 1, wherein the system according to claim 1 is used.
, 26, 36, 40, 41, and 47 to 59 for providing information, advertisements, and services according to the results of the device that stores the purchase history and the device that records and stores the purchase frequency. A product ID code that is uniquely attached to a product containing the software and recorded by attachment, printing, engraving, or other methods, and that uniquely identifies the product, the type of the product to which the code is provided, the date of manufacture,
A database that records and accumulates various attribute information such as a shipping date, an expiration date, and a warranty expiration date along with all valid product ID codes, and a customer inputs a product ID code using the system of claim 1 when purchasing a product. In this case, it is determined that the input product ID code is valid based on the results of the device that searches the database storing the product ID code and determines the validity of the code and the device that determines the validity of the code. If determined, the product ID code and various types of attribute information such as product type, manufacturing date, shipping date, expiration date, warranty period, etc. recorded in the database together with the product ID code are input as date / time. A device that records and accumulates the customer's purchase data together with the accompanying information of the customer, the entered product ID code, and the customer's past purchase history and purchase frequency. When, and access history, the frequency of access to information and advertising, and participation history and participation frequency of the events and sweepstakes, and response history to information notification of e-mail, etc.,
Points converted at an arbitrary conversion rate according to the usage history of various benefits such as coupons, basic profile such as customer's age and gender, and preference and attribute information such as hobbies and information fields of interest A device for calculating the number of points, a device for performing point conversion processing for calculating the total point balance by performing only addition processing without subtracting the number of points, a device for recording and accumulating the points in a server or a database, and In response to the operation, a device that displays and reproduces on a portable terminal or the like so that the total number of acquired points can be grasped and confirmed,
Information / advertisements, events, sweepstakes, etc. are provided according to the customer's earned point balance.
Advertising, service provision methods and customer data management methods. 61. The method according to claim 1, wherein the system according to claim 1 is used.
Information / advertisement according to the result of the device that accumulates access histories to information / advertisements 7-26, 37-46, 55-59;
And the provision of services, such as images, videos, music, etc. attached to an advertisement containing software, attached, printed, stamped or recorded by other methods, an advertisement ID code that can uniquely identify the advertisement, A database that records and accumulates various types of attribute information such as the type of advertisement to which the code is assigned, target products, advertisement content, used media, issue date, notice frame, expiration date, and all valid advertisement ID codes; A device that searches a database in which the advertisement ID code is recorded and determines the validity of the code when the advertisement ID code is input using the system according to claim 1 when contacting the advertisement; Based on the result of the device for determining
If the advertisement ID code is determined to be valid,
And various attribute information such as the type of advertisement, target product, advertisement content, used media, issue date, bulletin board, expiration date, etc. recorded in the database together with the advertisement ID code, together with incidental information such as input date / time, A device that records and stores the data of the customer, and the input advertising ID
The code, the customer's past purchase history and purchase frequency, information and advertisement access history and access frequency, events and sweepstakes participation history and participation frequency, and response history to information notification such as e-mail Points are converted at an arbitrary conversion rate according to the usage history of various benefits such as coupons, basic profiles such as customer's age and gender, and preference / attribute information such as hobbies and information fields of interest. A device for calculating the number of points, a device for performing point conversion processing for calculating the total point balance by performing only addition processing without subtracting the number of points, a device for recording and accumulating the points on a server or a database, and Device for displaying and playing back on a mobile terminal or the like so that the total number of acquired points can be grasped and confirmed in response to the operation of In, in accordance with the acquired points balance customer information, advertising, and events and information and advertisements and performs providing sweepstakes etc., provides methods and customer data management method of the service. 62. A system for realizing claims 1 to 61, comprising an interface device for inputting, displaying, and reproducing information such as a WWW browser, such as a personal computer connected to a communication network, instead of a portable terminal. Connected to a server or database via a communication network,
A device that realizes two-way information exchange, providing information and advertisements on the product group and related product group, providing sweepstakes and events, and various benefits according to the degree of interest. , A method for providing information and advertisement, a service, and a customer data management method. Information, advertisement, service providing method and customer data management system using 63. A system for realizing claims 1 to 61, wherein a telephone capable of transmitting a tone signal and a tone signal of the telephone are detected in place of the portable terminal, and user input information is transmitted to a server or a database. Device to
And an interface device for converting information recorded / stored in a server or a database into voice and transmitting the voice, and in accordance with the degree of interest, information / advertisement of the product group and related product group in accordance with the degree of interest. Offer,
A method of providing information / advertising and services, and a customer data management system, which are characterized by providing sweepstakes and events, and providing various benefits. Information, advertisement, service providing method and customer data management system using