GB2184587A - Apparatus and method for display and sampling of solid cosmetics - Google Patents
Apparatus and method for display and sampling of solid cosmetics Download PDFInfo
- Publication number
- GB2184587A GB2184587A GB08625446A GB8625446A GB2184587A GB 2184587 A GB2184587 A GB 2184587A GB 08625446 A GB08625446 A GB 08625446A GB 8625446 A GB8625446 A GB 8625446A GB 2184587 A GB2184587 A GB 2184587A
- Authority
- GB
- United Kingdom
- Prior art keywords
- cosmetic
- samples
- sample
- display card
- cosmetic sample
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Withdrawn
Links
- 239000002537 cosmetic Substances 0.000 title claims abstract description 44
- 239000007787 solid Substances 0.000 title claims abstract description 21
- 238000000034 method Methods 0.000 title claims description 14
- 238000005070 sampling Methods 0.000 title abstract description 4
- 239000002002 slurry Substances 0.000 claims abstract description 8
- 229920001296 polysiloxane Polymers 0.000 claims abstract description 6
- 230000001681 protective effect Effects 0.000 claims description 5
- 239000007788 liquid Substances 0.000 claims description 3
- 238000001035 drying Methods 0.000 claims 3
- 238000000861 blow drying Methods 0.000 claims 1
- 239000010410 layer Substances 0.000 claims 1
- 239000011241 protective layer Substances 0.000 claims 1
- 239000000203 mixture Substances 0.000 abstract description 6
- 239000011253 protective coating Substances 0.000 abstract 2
- 238000005507 spraying Methods 0.000 abstract 1
- 239000000123 paper Substances 0.000 description 5
- 239000003086 colorant Substances 0.000 description 4
- RYGMFSIKBFXOCR-UHFFFAOYSA-N Copper Chemical compound [Cu] RYGMFSIKBFXOCR-UHFFFAOYSA-N 0.000 description 3
- 239000011230 binding agent Substances 0.000 description 3
- 239000010949 copper Substances 0.000 description 3
- 229910052802 copper Inorganic materials 0.000 description 3
- 230000000694 effects Effects 0.000 description 2
- 239000004615 ingredient Substances 0.000 description 2
- 239000010445 mica Substances 0.000 description 2
- 229910052618 mica group Inorganic materials 0.000 description 2
- 239000011049 pearl Substances 0.000 description 2
- 239000000049 pigment Substances 0.000 description 2
- 230000001737 promoting effect Effects 0.000 description 2
- CUNWUEBNSZSNRX-RKGWDQTMSA-N (2r,3r,4r,5s)-hexane-1,2,3,4,5,6-hexol;(z)-octadec-9-enoic acid Chemical compound OC[C@H](O)[C@@H](O)[C@H](O)[C@H](O)CO.OC[C@H](O)[C@@H](O)[C@H](O)[C@H](O)CO.CCCCCCCC\C=C/CCCCCCCC(O)=O.CCCCCCCC\C=C/CCCCCCCC(O)=O.CCCCCCCC\C=C/CCCCCCCC(O)=O CUNWUEBNSZSNRX-RKGWDQTMSA-N 0.000 description 1
- JNYAEWCLZODPBN-JGWLITMVSA-N (2r,3r,4s)-2-[(1r)-1,2-dihydroxyethyl]oxolane-3,4-diol Chemical compound OC[C@@H](O)[C@H]1OC[C@H](O)[C@H]1O JNYAEWCLZODPBN-JGWLITMVSA-N 0.000 description 1
- 239000005995 Aluminium silicate Substances 0.000 description 1
- LZZYPRNAOMGNLH-UHFFFAOYSA-M Cetrimonium bromide Chemical compound [Br-].CCCCCCCCCCCCCCCC[N+](C)(C)C LZZYPRNAOMGNLH-UHFFFAOYSA-M 0.000 description 1
- LFQSCWFLJHTTHZ-UHFFFAOYSA-N Ethanol Chemical compound CCO LFQSCWFLJHTTHZ-UHFFFAOYSA-N 0.000 description 1
- 239000004166 Lanolin Substances 0.000 description 1
- 238000007605 air drying Methods 0.000 description 1
- 235000012211 aluminium silicate Nutrition 0.000 description 1
- 238000010276 construction Methods 0.000 description 1
- 238000003780 insertion Methods 0.000 description 1
- 230000037431 insertion Effects 0.000 description 1
- NLYAJNPCOHFWQQ-UHFFFAOYSA-N kaolin Chemical compound O.O.O=[Al]O[Si](=O)O[Si](=O)O[Al]=O NLYAJNPCOHFWQQ-UHFFFAOYSA-N 0.000 description 1
- 229940039717 lanolin Drugs 0.000 description 1
- 235000019388 lanolin Nutrition 0.000 description 1
- QIQXTHQIDYTFRH-UHFFFAOYSA-N octadecanoic acid Chemical compound CCCCCCCCCCCCCCCCCC(O)=O QIQXTHQIDYTFRH-UHFFFAOYSA-N 0.000 description 1
- 239000000454 talc Substances 0.000 description 1
- 229910052623 talc Inorganic materials 0.000 description 1
- 235000019640 taste Nutrition 0.000 description 1
Classifications
-
- A—HUMAN NECESSITIES
- A61—MEDICAL OR VETERINARY SCIENCE; HYGIENE
- A61K—PREPARATIONS FOR MEDICAL, DENTAL OR TOILETRY PURPOSES
- A61K8/00—Cosmetics or similar toiletry preparations
- A61K8/02—Cosmetics or similar toiletry preparations characterised by special physical form
-
- A—HUMAN NECESSITIES
- A45—HAND OR TRAVELLING ARTICLES
- A45D—HAIRDRESSING OR SHAVING EQUIPMENT; EQUIPMENT FOR COSMETICS OR COSMETIC TREATMENTS, e.g. FOR MANICURING OR PEDICURING
- A45D40/00—Casings or accessories specially adapted for storing or handling solid or pasty toiletry or cosmetic substances, e.g. shaving soaps or lipsticks
- A45D40/0087—Casings or accessories specially adapted for storing or handling solid or pasty toiletry or cosmetic substances, e.g. shaving soaps or lipsticks for samples
-
- A—HUMAN NECESSITIES
- A45—HAND OR TRAVELLING ARTICLES
- A45D—HAIRDRESSING OR SHAVING EQUIPMENT; EQUIPMENT FOR COSMETICS OR COSMETIC TREATMENTS, e.g. FOR MANICURING OR PEDICURING
- A45D44/00—Other cosmetic or toiletry articles, e.g. for hairdressers' rooms
-
- A—HUMAN NECESSITIES
- A47—FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
- A47F—SPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
- A47F7/00—Show stands, hangers, or shelves, adapted for particular articles or materials
-
- A—HUMAN NECESSITIES
- A61—MEDICAL OR VETERINARY SCIENCE; HYGIENE
- A61Q—SPECIFIC USE OF COSMETICS OR SIMILAR TOILETRY PREPARATIONS
- A61Q1/00—Make-up preparations; Body powders; Preparations for removing make-up
- A61Q1/02—Preparations containing skin colorants, e.g. pigments
- A61Q1/04—Preparations containing skin colorants, e.g. pigments for lips
- A61Q1/06—Lipsticks
-
- A—HUMAN NECESSITIES
- A61—MEDICAL OR VETERINARY SCIENCE; HYGIENE
- A61Q—SPECIFIC USE OF COSMETICS OR SIMILAR TOILETRY PREPARATIONS
- A61Q1/00—Make-up preparations; Body powders; Preparations for removing make-up
- A61Q1/02—Preparations containing skin colorants, e.g. pigments
- A61Q1/10—Preparations containing skin colorants, e.g. pigments for eyes, e.g. eyeliner, mascara
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F5/00—Means for displaying samples
- G09F5/04—Cards of samples; Books of samples
-
- A—HUMAN NECESSITIES
- A61—MEDICAL OR VETERINARY SCIENCE; HYGIENE
- A61K—PREPARATIONS FOR MEDICAL, DENTAL OR TOILETRY PURPOSES
- A61K2800/00—Properties of cosmetic compositions or active ingredients thereof or formulation aids used therein and process related aspects
- A61K2800/80—Process related aspects concerning the preparation of the cosmetic composition or the storage or application thereof
- A61K2800/87—Application Devices; Containers; Packaging
Landscapes
- Health & Medical Sciences (AREA)
- Life Sciences & Earth Sciences (AREA)
- Public Health (AREA)
- Veterinary Medicine (AREA)
- Animal Behavior & Ethology (AREA)
- General Health & Medical Sciences (AREA)
- Epidemiology (AREA)
- Birds (AREA)
- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Engineering & Computer Science (AREA)
- Theoretical Computer Science (AREA)
- Cosmetics (AREA)
- Manufacturing Of Micro-Capsules (AREA)
Abstract
A display card 100 for displaying solid cosmetic samples for sampling by the customer is described. A composition of solid cosmetic such as eyeshadow is mixed with volatile silicone to form a slurry. Samples 120-130 of the slurry are then applied to the display card by spraying or dropping onto the display card. The samples are then allowed to dry. Following this a protective coating such as waxed paper 170 is applied over the samples. The result is a display card with samples of a solid cosmetic. The potential customer can then remove the protective coating gaining access to the sample for applying a portion of a sample to the customer's skin. <IMAGE>
Description
SPECIFICATiON
Apparatus and method for display and sampling of solid cosmetics
The present invention relates to a method and apparatus for displaying and sampling solid cosmetics, for example, eye shadow or lipstick, in magazines and stores.
Eye shadows and lipsticks are available in an ever increasing variety of colors, textures, sheens etc.
which are designed to meet a wide range of consumer tastes and accompany changing fashions. All ofthis creates a need on both the part of the vendor and the userfor a display which is flexible enough to demonstrate the variety of solid cosmetics available and provide a means for potential user to sample it personally to see if it produces the desired or desirable effect.
Today, one way vendors displaytheirvariety of solid cosmetics is to use a display poster on which a number of different colors of lipstick or eyeshadow is presented. The display poster when used in the store is usually of heavy duty construction to withstand a great deal of customer handling, or it may appear as a page in a magazine.
Due to the wide range of colors, textures and sheens, however,thistype of display does notfulfill the needs of todays customers who wish to seewhat effect the productwill haveforthem when applied, a need which can only be fulfilled by applying the product.
An object ofthe present invention isto provide a display of a variety of solid cosmetic products, such as a display of different colors of eyeshadows or lipsticks, which display can also serve as a meansforthe consumer to test the product by application of sample.
A predetermined quantity ofthe solid cosmetic to be displayed and sampled is attached to a displaysheet which may be adapted for an insertion in a magazine or as a disply cardforuse on a store cosmetic counter.
The solid cosmetic is first added to a volatile liquid, such as volatile silicone, to form a slurry, and then dropped or sprayed onto the display sheet. It is dried and then a removable protective film is applied over the sample.
In the prefered embodiment, a plurality of different colorsamples are applied to a single display card, and a Iayerofwaxed paper is adapted for overlaying the cosmetic samples.
The Figure is a representation of a preferred embodiment of the present invention display card with a protective sheet attached thereto along one side and shown open to provide access to the cosmetic samples.
Referring to the Figure, a display card designated generally 100 is shown comprising a magazine grade single sheet paper 102 approximately 11 inches long on sides 104 and 106 and 81/2 inches wide along sides 108 and 1 At leastonesurface 1 l2efthesheetsheet high gloss appearance and it is lightly colored. In the preferred embodimentthe color is white.
The displaycardi0Ocontains promotional informa- tion in region 116 along thetop side 108. The promotional information identifies the solid cosmetic productcontainedonthecard andthesupplier thereof.
An array of uniformly shaped samples even numbers 120-130 of a solid cosmetic are attached to the surface 112 in region 160 of the display card. The solid cosmetic samples may be a singletype of cosmetic or number of different cosmetics such aseyeshadow and/or lipstick. In the preferred embodiment, all of the samples on a display card will be of one type, for example, eyeshadow and will differ from one another in color.
The display card 100 further comprises a sheet of waxed paper 170 attached to side 104 of sheet 102.
The waxed papersheet is adapted to overlay the cosmetic samples when pressedtogethertherewith and to be separable therefrom as shown in the Figure, to allow access thereto by a customer.
When it is desired to sample the solid cosmetic, the waxed paper is pulled from the display sheet and one ofthe samples 120-130 is selected for application by simply wiping the sample with a finger or other applicator to remove some solid cosmetic from the sample patch. The portion removed is then applied to the customer. When the customer is through with the display card, the customer places the protective waxed paper 170 back overthe display sheet 102.
Where the display card is designed for use in a store cosmeticcounter a heavy duty cardboard sheet with a lightly colored, glossy surface may be used in place of the magazine sheet.
While there is no requirementfora unique composition forthe solid cosmetic to be used with the present invention display card, a representative example of an eyeshadowsuitablefor display with a display sheet 100 is provided below. It comprises three phases:
Phase A, the main ca rrier of the eyeshadow i ncluding the pigment and making up 31 to 33% by weight;
Phase B, consisting of pearls and making up 55 to 57% by weight; Phase C, a binder intermediate making up 12% by weight.
Phase A includes the ingredients in TableAwith a percentage by weight listed therein.
TABLE A
Talc 0.85
Ca stearate 2.00-3.00
PGM No.5 (Mica) 10.00 Lo M icron Mica 10.00
Kaolin 3.00-4.00 Teg M 0.10
Bromat 0.10
Biron Fines 2.00 Black3068 0.80
Pigments Umber1985R 1.60 Russet C33-5138 0.55
Phase B includes the pearls listed in Table Bwith percentage of each providedtherein.
TABLE B
Cloisonne Copper 19.00
Na Antique Copper 21.00
Golden Bronze 4.00
Timica Copper 2.00
Red 100 4.00 PG M-5 7.00
The composition of Phase C is given in Table C.
TABLE C
Acetylated Lanolin Alcohol 64.75
Arlacel 83 Sorbitan Sesquinoleate 5.00
Vitamen Etocopherol 0.25
Volatile Silicone 30.00
Table C shows the percentage of each component which makes up the intermediate binder. The total
comes to 100%.The intermediate binder represents twelve per cent of the overall eyeshadow composi- tion.
The ingredients of Phase A are mixed together until uniform,andthentheyare passedthrough a 0.013 inch screen two times in succession to insure that there are no partical sizes biggerthan the screen size.
Phase B isthen added to PhaseAand mixed for about 30 minutes. Phase C is sprayed into the mixture of Phases A and B afterthe 30 minutes and the total composition is passed through a micropulverizer without screen depending on shade.
The above procedure results in a dry eyeshadow which is the same asthatwhich is to be displayed. In orderto apply this dry eyeshadowto the display sheet, the dry eyeshadow is added to volatile silicone, about 70% dry eyeshadow by weight and 30% volatile silicone,to form a slurry. The slurry is then dropped or sprayed onto the display cardto form the samples. In the preferred embodiment display card, anywhere from fourto twelve different colored samples may be used, each sample covering about one square inch in area and comprising approximately one gram of eyesha dow when dried.
The slurry after being applied to the display card is allowed to dry. Altenatively, baking or forced heated air drying of the samples can be employed.
Claims (13)
1. A method for displaying solid cosmetics com prisingthe steps of:
attaching a predetermined quantity of a cosmetic sample in a predetermined shape to a display card;
drying said cosmetic sample; and
applying a removable protective film over said cosmetic sample.
2. The method of Claim 1 wherein said step of attaching a cosmetic sample comprises attaching a plurality of different cosmetic samples to a single display card.
3. The method of Claim 1 whereinsaidattaching step further comprises:
making a siurry of a cosmetic sample with a volatle liquid; and
applying a predetermined quantity of said slurry to said display card.
4. The method of Claim 3 wherein said applying step comprises dropping a predetermined quantity of said slurry onto said display card.
5. The method of Claim 3 wherein said volatile liquid comprises volatile silicone.
6. The method of Claim 1 wherein said drying step comprises baking said cosmetic sample.
7. The method of Claim 1 wherein said drying step comprises blowdrying said cosmetic sample.
8. The method of Claim 1 wherein said step of applying a removable protective filmfurther comprises the step of:
providing a layer of waxed paper adapted for overlying said cosmetic sample on said display card.
9. The method of Claim 1 wherein said cosmetic sample comprises an eyeshadowsample.
10. The method of Claim 1 wherein said cosmetic sample comprises a lipstick sample.
11. An apparatus for displaying solid cosmetic samples comprising:
a display card;
a plurality of separate solid cosmetic samples attached to said display card; and 4 a removable protective layer applied over said cosmetic samples which then removed from a selected cosmetic sample allows access to said selected cosmetic sample for application to the body ofthe consumer.
12. TheapparatusofClaim 11 wherein said solid cosmetic samples comprises cosmetic eyeshadow samples.
13. The apparatus of Claim 11 wherein said cosmetic samples comprises cosmetic lipstick samples.
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| US79207885A | 1985-10-28 | 1985-10-28 |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| GB8625446D0 GB8625446D0 (en) | 1986-11-26 |
| GB2184587A true GB2184587A (en) | 1987-06-24 |
Family
ID=25155728
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| GB08625446A Withdrawn GB2184587A (en) | 1985-10-28 | 1986-10-23 | Apparatus and method for display and sampling of solid cosmetics |
Country Status (4)
| Country | Link |
|---|---|
| JP (1) | JPS62161186A (en) |
| DE (1) | DE8628625U1 (en) |
| GB (1) | GB2184587A (en) |
| IT (1) | IT1218050B (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2007058591A1 (en) * | 2005-11-17 | 2007-05-24 | Inspirix Cosmetics Ab | Device in connection with makeup |
Families Citing this family (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US4995408A (en) * | 1989-05-15 | 1991-02-26 | Lip-Prints, Inc. | Cosmetic sample applicator and method of construction |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| GB896106A (en) * | 1958-10-09 | 1962-05-09 | Avon Prod Inc | Improvements in dispenser for powdered materials |
| GB1010939A (en) * | 1963-08-09 | 1965-11-24 | Matherson Selig Ltd | Improvements in or relating to colour cards, charts and the like |
| GB2144719A (en) * | 1983-07-28 | 1985-03-13 | Robinson & Sons Ltd | Display package |
Family Cites Families (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JPS5850471B2 (en) * | 1973-07-20 | 1983-11-10 | 松下電器産業株式会社 | tv jiyeonji yuzouki |
| JPS56108703A (en) * | 1980-01-29 | 1981-08-28 | Shiseido Co Ltd | Production of caked powder cosmetic in vessel |
| JPS56127305A (en) * | 1980-02-22 | 1981-10-06 | Yoshida Kogyo Kk <Ykk> | Filling and solidifying method of cosmetic |
| US4337859A (en) * | 1980-04-21 | 1982-07-06 | Kolmar Laboratories Inc. | Method of producing a cosmetic product containing a powder cake |
| JPS5939934U (en) * | 1982-09-07 | 1984-03-14 | 株式会社東京精密 | Auxiliary card for stylus alignment |
| JPS6067408A (en) * | 1983-09-26 | 1985-04-17 | Shiseido Co Ltd | Production of multicolor solid powder cosmetic |
-
1986
- 1986-10-23 GB GB08625446A patent/GB2184587A/en not_active Withdrawn
- 1986-10-27 JP JP61256708A patent/JPS62161186A/en active Pending
- 1986-10-27 DE DE8628625U patent/DE8628625U1/en not_active Expired
- 1986-10-28 IT IT22158/86A patent/IT1218050B/en active
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| GB896106A (en) * | 1958-10-09 | 1962-05-09 | Avon Prod Inc | Improvements in dispenser for powdered materials |
| GB1010939A (en) * | 1963-08-09 | 1965-11-24 | Matherson Selig Ltd | Improvements in or relating to colour cards, charts and the like |
| GB2144719A (en) * | 1983-07-28 | 1985-03-13 | Robinson & Sons Ltd | Display package |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2007058591A1 (en) * | 2005-11-17 | 2007-05-24 | Inspirix Cosmetics Ab | Device in connection with makeup |
Also Published As
| Publication number | Publication date |
|---|---|
| DE8628625U1 (en) | 1987-01-15 |
| IT1218050B (en) | 1990-04-12 |
| GB8625446D0 (en) | 1986-11-26 |
| JPS62161186A (en) | 1987-07-17 |
| IT8622158A0 (en) | 1986-10-28 |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| WAP | Application withdrawn, taken to be withdrawn or refused ** after publication under section 16(1) |