DE20104590U1 - shelf - Google Patents

Description

Storeconcept Ladenbau GmbH
To Sonnenberg 5
63571 Gelnhausen

Gerhard Friedrich
Sudetenstrasse 6
63571 Gelnhausen

René Friedrich
Rhönstrasse 14
63571 Gelnhausen

Description

The invention relates to a shelf such as a gondola, in particular a self-service shelf, for presenting and/or storing goods, consisting of detachably assembled standard elements comprising columns with base parts possibly extending from them, shelves extending between the columns for receiving the goods and, if necessary, cross beams and/or rear walls extending between the columns.

Such shelves are used in supermarkets, for example, to display goods on the one hand and to enable them to be stored on the other. The shelves usually consist of supports made of square profiles with elongated holes running along their longitudinal axis, into which brackets of shelves can be inserted, which in turn hold the goods. The columns usually stand directly on a floor, i.e. without foot parts. However, it is also possible to provide the columns with so-called foot plates on the floor side, which span a plane that runs parallel to the floor surface. In this respect, reference is made to DE 87 10 440 Ul as an example.

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Such shelves are highly functional, but often have an unattractive appearance. There is also generally no possibility of changing the design of the elements.

The problem underlying the present invention is to develop a shelf such as a gondola of the type mentioned above in such a way that it meets individual requirements without having to do without standard elements. It should also have a high load-bearing capacity and an attractive appearance. Furthermore, the functionality should not be impaired by design elements themselves.

According to the invention, the problem is essentially solved in that at least some of the standard elements of the shelf are replaced by design elements that take over their function, wherein at least one design element has an opening on at least one visible surface.

According to the invention, a shelf is made available that can subsequently undergo a design change. This also makes it possible to change the appearance of existing shelves without affecting their function. By replacing standard elements with design elements that have the same function, a shelf can be tuned to meet aesthetic requirements, whereby standard elements only need to be replaced with design elements in the areas that are intended to be particularly visually prominent or eye-catching.

In particular, it is intended that a design element is an exchangeable flat base part that runs perpendicular to a plane spanned between adjacent columns and has at least one foot adjuster for adjusting the height of the shelf. Furthermore, the base part should have at least one hook-shaped projection that can be hooked into a recess such as an elongated hole in the column. Preferably, the base part has a support on the column side that can be placed flatly on the facing front side of the column, whereby the base part is clearly fixed to the column, with the result that the column itself and thus the shelf can be clearly positioned.

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The foot section should be a plate-shaped element with a geometry that is preferably triangular, trapezoidal or ramp-shaped when viewed from the side. The foot section holds the column in such a way that it is spaced from the support surface of the foot section. This allows for easy height adjustment using the foot section's foot adjuster.

The at least one opening in the foot part can have a desired geometry such as a circle, triangle and/or square shape. In particular, the foot part has at least three circular openings.

A further development of the invention provides that between the columns and in recesses such as elongated holes there is at least one insertable rear wall, which in turn has openings, in particular circular, triangular or square geometry. A corresponding rear wall element, which can also be designed as a design element, is backed in a further development with a preferably transparent pane element such as an acrylic glass pane, on the one hand to provide a closed surface regardless of the existing openings and on the other hand to achieve a special optical effect. This can be enhanced by backlighting the rear wall.

According to the invention, a design element can also be a shelf with openings, which in turn are in particular circular, triangular or square in shape. Other shapes are also possible. The shelves can be supported by brackets extending from columns, which can be inserted into the columns and, as a design element, each have at least one opening, whereby an appearance can be selected that corresponds to that of the foot parts.

Like the other design elements themselves, the shelf can be made of materials such as metal, wire, wood, plastic or acrylic glass.

A particularly striking shelf as a design element has a wave-shaped course and/or a step along the plane running between the columns that make up the shelf. The shelf can also be used as the design element starting from its back.

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extend in a trough-like manner towards the front. A trough or tray geometry can also be chosen for the shelf as a design element.

On the bottom side, the shelf can be provided with a base element as a design element that has openings, in particular circular, triangular or square-shaped geometries. The base element can preferably be backed by a transparent pane element such as an acrylic glass pane and can be backlit if necessary.

A particularly attractive visual appearance, while simultaneously covering any sharp edges of the front sections of the columns, is achieved when the shelf is provided with a first cover at the head between adjacent columns, which in cross-section can correspond to a circular section such as a semicircle or a triangular geometry. The first cover can be backed and backlit, which simultaneously provides lighting for the shelf itself. For this purpose, it is particularly provided that the first cover has a prism geometry, whereby a light source such as a fluorescent tube can be arranged in the interior space delimited by the outer surfaces with the opening.

The covers themselves are preferably covered with a second cover element, which can also be backed and have openings with a particularly circular, triangular or square geometry. The second cover can, like the first cover, have the geometry of a cylinder section or a prism.

Furthermore, the second cover can delimit a space enclosed by the column or its outer surface, within which a light source such as a fluorescent tube runs.

To increase stability, a connecting element can run between the columns as a design element, which also has openings, particularly with a circular, triangular or square geometry.

Furthermore, a shelf frame and/or support rails such as

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Heavy-duty rails extend from which baskets with openings extend. A basket preferably has a cuboid or cube geometry that is open on one side.

Furthermore, a U-shaped frame such as a frame for textiles can extend from the support rail and can be moved along it, thereby increasing the use of the shelf according to the invention.

There can also be at least one rear wall with holders between adjacent columns, into which floors in particular can be hung. The rear walls can be so-called perforated sheet walls, which can optionally be backed and backlit.

If there are shelves extending from the corresponding rear walls, these can be hung into the holders via brackets extending along the sides.

The function of a shelf with vertical subdivisions arises when this has grid shelves with spaces extending perpendicular to the plane running between adjacent columns, which in turn are interspersed with surface elements forming vertical subdivisions of the shelf, which - like the other design elements - can consist of wood, perforated sheet metal, glass, double-webbed wire and/or plastic or combinations of these.

Finally, a particularly attractive design is obtained when at least one rear wall runs between adjacent columns, which has an external three-dimensional structure perpendicular to the plane running between the columns, which extends within an envelope, the depth of which is limited perpendicular to the plane by the depth of the column. A corresponding rear wall can also be suspended, for example, in cross struts extending between columns.

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Further details, advantages and features of the invention emerge not only from the claims, the features to be derived therefrom - individually and/or in combination - but also from the following description of preferred embodiments to be taken from the drawing.

Show it:

Fig. 1 a schematic diagram of a shelf,

Fig. 2 a detail of the shelf according to Fig. 1,

Fig. 3a - 3c Variants of foot parts of the shelf according to Fig. 1,

Fig. 4 the principle diagram of a shelf,

Fig. 5 Details of the shelf according to Fig. 4,

Fig. 6 a schematic diagram of a shelf,

Fig. 7 Details of the shelf according to Fig. 6,

Fig. 8 a section of the shelf according to Fig. 6 with different designs

of consoles,

Fig. 9 a schematic diagram of a shelf,

Fig. 10 Configurations of the rack according to Fig. 9 with respect to its shelves,

Fig. 11 a schematic diagram of a shelf,

Fig. 12 Details of the shelf according to Fig. 11,

Fig. 13 a schematic diagram of a shelf,

Fig. 14 Details of the shelf according to Fig. 13,

Fig. 15 Schematic diagrams of covers of the shelf according to Fig. 13,

Fig. 16 a schematic diagram of a shelf,

Fig. 17 Details of the shelf according to Fig. 16,

Fig. 18 a schematic diagram of a shelf,

Fig. 19 Details of the shelf according to Fig. 18,

Fig. 20 a schematic diagram of a shelf,

Fig. 21 Details of the shelf according to Fig. 20,

Fig. 22 a schematic diagram of a shelf,

Fig. 23 Details of the shelf according to Fig. 22,

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Fig. 24 a schematic diagram of a shelf,

Fig. 25 Details of the shelf according to Fig. 24,

Fig. 26 another embodiment of a shelf,

Fig. 27 Details of the shelf according to Fig. 26,

Fig. 28 a schematic diagram of a shelf and

Fig. 29 Details of the shelf according to Fig. 28.

Based on the exemplary embodiments explaining the invention, designs of a shelf, such as a self-service shelf or a gondola, are shown in principle in Fig. 1, 4, 6, 9, 11, 13, 16, 18, 20, 22, 24 and 28, which is identified in the corresponding figures with the reference number 10 and is referred to simply as a shelf below. A corresponding shelf 10 has design elements that replace standard elements, which means that existing shelf systems can be tuned without having to change their overall construction. At the same time, the design elements not only result in an attractive appearance, but also in increased functionality, e.g. in terms of lighting, material savings or presentation options.

The figures are used to explain the essential design elements, which are expressed in interchangeable floor supports, shelves, connecting elements or claddings with openings of different geometries, without attempting to provide an exhaustive list.

The shelf 10 shown in Fig. 1 is tuned in relation to its foot parts. For this purpose, foot parts 14 can be inserted into columns 12 of the shelf 10. These are designed as plate elements and, in the embodiment of Figs. 2 and 3, have openings 16, 18, 20 with a circular geometry, the diameter of which increases from the outside to the inside. The height of the foot part 14 is also changed accordingly, and consequently has a trapezoidal geometry in side view, the larger base of which runs like a column.

A rectangular plate 22 extends from the corresponding edge on the column side, over which the foot part 14 lies flat against the front outer surface 24 of the column 12 in order to form a

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Furthermore, hook-shaped sections 26, 28 extend from the plate element 22 and can be inserted into corresponding elongated holes 30, 32 in the column 12 in order to connect the base part 14 to the column 12.

Furthermore, the foot part 14 has a cylindrical receptacle 34 with an internal thread in its front edge in order to accommodate a foot adjuster 36, 38 and thus to be able to adjust the height of the column 12 and thus the shelf 10 to the desired extent, in particular in order to be able to compensate for unevenness in a standing surface. For this purpose, it is also provided that the foot part 14 accommodates the column 12 and thus the shelf 10 in such a way that it runs at a distance from the standing surface, as the detailed illustrations in Fig. 3a to 3c illustrate.

The detailed representations in Fig. 3a to 3c also show that instead of the foot part 14 shown in Fig. 2, foot parts 40, 42, 44 of a different design can also be used, which have a triangular geometry (Fig. 3a), a ramp-shaped geometry in side view (Fig. 3b) or a rectangular geometry with a beveled front corner (Fig. 3c). Independently of this, openings 46, 48, 50 are provided, which can be triangular or circular in shape, as the principle representations in Fig. 3a to 3c also convey. It is also possible to provide the corresponding foot parts 40, 42, 44 with a foot adjuster for adjusting the height of the shelf 10 or with two corresponding foot adjusters, as can be seen from Fig. 3c.

With regard to the foot part 40, it should be noted that this basically consists of a frame forming a triangle with stiffening struts, whereas the foot parts 14, 42, 44 are sheet metal elements with circular openings 16, 18, 20, 48, 50.

As shown in Fig. 4 and 5, the shelf 10 is tuned by special designs of a rear wall 52 running between its columns 12, which can be a perforated sheet element with, for example, circular and/or rectangular or square openings 54, 56. The rear wall 52 has a front surface 58 running between the columns 12 with an angled peripheral edge 60, with the longitudinal edge sections 62 being hook-shaped.

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shaped projections 64 which engage in corresponding elongated holes 66 of the columns 12 for hanging. Furthermore, the rear wall 56 can be backed by a particularly transparent plate element 68 which preferably consists of acrylic glass. In order to illuminate a correspondingly tuned shelf, the plate element 68 can then be backlit. For this purpose, a fluorescent tube 70 can be arranged between the columns 12, which is consequently not visible from the outside.

With reference to Figs. 6 to 8, it should be made clear that the shelf 10 is tuned in relation to shelves 72, which in turn extend from brackets 74 that can be hung in the columns 12 of the shelf 10 and can have a geometry or an appearance that corresponds, for example, to the foot parts such as the foot part 14 according to Fig. 2.

Thus, the bracket 74 shown in Fig. 7 is designed as a sheet metal element which has a trapezoidal geometry with openings 76, 78, 80 in the form of circular holes which differ from one another in their diameter, as is also the case with the foot part 14 according to Fig. 2.

The brackets 74 in turn have hook-shaped sections in the longitudinal edge on the column side in order to be able to be hung in corresponding receptacles such as elongated holes 82 in the column 12. The shelf 72 is then placed or hung on the brackets 74, which - also as a design element - can have openings 84, 86 that can show a desired geometry such as a circular or square shape. The shelf also has a longitudinal edge 88 on the front that is angled towards the floor to hold price tags, for example.

Fig. 8 shows various other designs of brackets 90, 92, 94, which serve to attach corresponding shelves 72. The bracket 90 has a frame with struts spanning a triangle. The bracket 92 consists of a trapezoidal element with an arched underside and has an opening 96 in the shape of a circle. The bracket 94 consists of a rod-shaped base element 98 with a cheek 100 having a trapezoidal shape.

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If the shelf 72 according to Fig. 4 basically has a smooth surface for receiving goods to be presented or stored, a shelf designed as a design element according to Figs. 9 and 10 can be characterized by other geometries. For example, a shelf 102 can have a tray or tub shape. It is also possible for a shelf 104 to have a curved, i.e. S-shaped, profile, viewed between the columns 12, via which the shelf 104 itself - like the shelf 102 - is connected via brackets 106.

Another design of a shelf 108 has a step 110, i.e. the shelf 108 consists of two sections 112, 114 running in one plane and a section 116 running between them, which extends in a plane spaced from the sections 112, 114. It is also possible to design a shelf 118 in a trough-shaped manner, as is illustrated by Fig. 10.

In order to tune the shelf 10 in the floor area, it is possible to use a specially designed base panel 120, which can consist of a bent sheet metal element, which - like other corresponding design elements, such as the rear wall 52 - can be provided with openings 122, 124 of circular or rectangular or square geometry. It is also possible to back the base panel 120 with a preferably transparent plate element 126, e.g. made of acrylic glass, and to backlight it using a light source 128, as can be seen in principle from Fig. 12.

Fig. 13 to 15 are intended to explain a redesign of the shelf 10 with respect to a cover running in the head area, which can also be referred to as a gondola cover. For this purpose, a cover 130 is arranged along the head area of the gondola or shelf 10, which extends between the columns 12. The cover 130 has openings 132. Plate-shaped and in particular transparent backings 138 can be arranged along the inner surfaces of the cover 130, i.e. its surfaces 134, 136 forming the geometry of a roof. Furthermore, a light source such as a fluorescent tube 140 can be provided in the interior 138 of the cover 130.

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Instead of a cover 130 having the opening 132, a closed cover can also be used. It is thus possible to cover the head area of the gondola or the shelf 10 with a cover 142 that is closed on the outside and consists of an externally visible cylinder section 144 with vertically running angled sections 146, 148 that merge flush into rear wall elements, for example, or are covered by them.

In Fig. 15, the covers 130, 142 are shown again in section. Furthermore, a design is shown in principle which consists of an outer section 150 which follows a semicircle in section and which projects beyond the shelf 10 or the gondola at the head end.

It is also possible to provide a cover 152 with a longitudinal slot 154, in which, for example, a sign 156 can be inserted to advertise the goods presented by the shelf 10 or the gondola.

However, not only the head area of the shelf 10 or the gondola, but also its columns 12 can be provided with a panel or cover 158, 160, as shown in Fig. 17. For example, the cover 158 can extend from a free column 12 of the shelf 10, which has a triangular geometry in section and is provided with openings 162, in particular with a circular geometry, in its outer surfaces. Transparent plate elements 164, in particular made of acrylic glass, can then be arranged along the inner sides of the corresponding surfaces. Furthermore, a light source such as a fluorescent tube 166 can run in the interior 164 surrounded by the cover 158.

Instead of the geometry of the cover 158 following a prism, a geometry corresponding to a cylinder section can also be selected, which does not necessarily have to have openings, as the cover 160 illustrates.

In order to design the shelf 10 not only in terms of its foot parts 14, but also in terms of its cross braces, which are visible when the rear walls are not

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are provided, connecting elements 168 connecting the columns 12 are proposed, which consist of a strip-shaped base element 176 extending between the columns 12 and end plate elements 172, 174 extending perpendicularly to this, which are connected or screwed to the columns 12. The base element 170 has openings 176, 178, which can have a rectangular, square or circular shape, i.e. can be optically adapted to both the foot parts 14 and the brackets 74.

Hanging frames 180 or support rails or heavy-duty rails 182 can also extend from the columns 12 of the shelf 10 or the gondola, which have fastening sections 188, 190 provided with hooks 184, 186 in order to be hooked into corresponding elongated holes in the columns 12. Baskets 192 can then extend from the hanging frame 180 or the rail 182, which can have an open cuboid shape and - like other design elements - can have openings 194 to the desired extent, e.g. circular, triangular or square geometry.

According to Fig. 23, a U-shaped frame 196 can also extend from a corresponding rail 182 and can be moved along the rail 162 (double arrow 198). Textile goods can hang down from a corresponding frame.

The shelf 10 can also be fitted with rear walls 200 extending between its columns 12 with openings 202, which preferably have a square shape or a slot shape, in order to hang brackets 204 from which display shelves 206 extend. At the top, the shelf 10, i.e. the area between the adjacent columns 12, can be covered by a panel 208, which in the embodiment of Fig. 25 is designed as a U-shaped bent element.

Figures 26 and 27 illustrate a further design of the shelf 10, which is redesigned to create compartments 210 that are delimited by horizontal and vertical elements 212, 214. The horizontal elements 212 are grid shelves with vertically aligned shelves between the columns 12.

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extending plane, which can be penetrated by the vertically extending elements 214, which have the function of partition walls. This results in a desired design and division of the shelf 10 or the gondola, whereby on the one hand products can be stored or presented separately from one another and on the other hand a visual appearance is provided that completely covers that of a shelf.

The design elements such as shelves or rear walls can be made of desired materials such as metal, glass, plastic, wire or wood. Other materials such as wire are also suitable. Non-load-bearing materials can also be considered, in particular if rear walls are to be formed which are to convey a special optical effect through a three-dimensional design, as shown in Figs. 28 and 29. For example, the shelf 10 should be designed with respect to its rear wall using 3D elements 216, the depth of which is limited by the depth of the columns 12, so that regardless of the depth structure of the rear wall elements 216, they do not protrude laterally beyond the columns, so that the usable space of the corresponding shelf 10 is not reduced as a result.

The teaching according to the invention allows a shelf to undergo a design change at a later date in order to enable adaptation to a desired environment or furnishing without the basic structure of the shelf itself having to be changed. It is not necessary for all basic elements of the shelf 10 to be replaced. Rather, a restriction can be made to optically visible elements or those that are included to highlight goods to be presented.

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Claims (40)

1. Shelf such as a gondola, in particular a self-service shelf, for presenting and/or storing goods, consisting of detachably assembled standard elements comprising columns with foot parts possibly extending from them, shelves extending between the columns for receiving the goods and possibly cross beams and/or rear walls extending between the columns, characterized in that at least some of the standard elements are replaced by design elements ( 14 , 40 , 42 , 44 , 52 , 72 , 74 , 102 , 104 , 108 , 118 , 120, 130 , 158 , 168 , 180 , 182 , 200 , 212 , 214 ) which perform their function, wherein at least one design element has an opening ( 16 , 18 , 20 ) on at least one visible surface. , 46 , 48 , 50 , 54 , 84 , 86 , 122 , 124 , 132 , 176 , 178 , 194 , 202 , 216 ). 2. Shelf according to claim 1, characterized in that a design element is an exchangeable flat foot part ( 14 , 40 , 42 , 44 ) which runs perpendicular to a plane spanned between adjacent columns ( 12 ) of the shelf or the gondola ( 10 ) and has at least one foot adjuster ( 36 , 38 ) for adjusting the height of the shelf or the gondola. 3. Shelf according to claim 1 or 2, characterized in that the foot part ( 14 , 40 , 42 , 44 ) has at least one hook-shaped projection ( 26 , 28 ) which can be hooked or inserted into a recess such as an elongated hole ( 30 , 32 ) of the column ( 12 ). 4. Shelf according to at least one of the preceding claims, characterized in that the foot part ( 14 ) has a support ( 22 ) on the column side that can be placed flat on the facing front surface ( 24 ) of the column. 5. Shelf according to at least one of the preceding claims, characterized in that the foot part ( 14 , 42 , 44 ) is a plate-shaped element with a triangular/trapezoidal or ramp-shaped geometry in side view. 6. Shelf according to at least one of the preceding claims, characterized in that the column ( 12 ) of the shelf or the gondola ( 10 ) runs at a distance from the support surface of the foot part ( 14 ). 7. Shelf according to at least one of the preceding claims, characterized in that the opening ( 16 , 18 , 20 , 46 , 48 , 50 ) in the foot part ( 14 , 40 , 42 , 44 ) has a circular, triangular and/or square geometry. 8. Shelf according to at least one of the preceding claims, characterized in that the base part ( 14 ) preferably has three circular openings ( 16 , 18 , 20 ) whose diameter increases in the direction of the column ( 12 ). 9. Shelf according to at least one of the preceding claims, characterized in that between the columns ( 12 ) of the shelf or the gondola ( 10 ) and in recesses such as elongated holes ( 62 ) of the latter, there runs at least one rear wall ( 52 ) which can be inserted therein and which in turn has openings ( 54 , 56 ), in particular of circular, triangular or square geometry. 10. Shelf according to at least one of the preceding claims, characterized in that the rear wall ( 52 ) is backed by a preferably transparent pane element ( 68 ) such as an acrylic glass pane. 11. Shelf according to at least one of the preceding claims, characterized in that the rear wall ( 52 ) is backlit. 12. Shelf according to at least one of the preceding claims, characterized in that a design element is a shelf ( 72 ) with openings ( 84 , 86 ) which in particular have circular, triangular or square geometries. 13. Shelf according to at least one of the preceding claims, characterized in that the shelf ( 72 ) is supported by brackets ( 74 ) extending from the columns ( 12 ) of the shelf or the gondola ( 10 ), which can be inserted into the columns ( 12 ) and, designed as a design element, each have at least one opening ( 76 , 78 , 80 ). 14. Shelf according to at least one of the preceding claims, characterized in that the shelf ( 72 ) consists of metal, wire, wood and/or plastic. 15. Shelf according to at least one of the preceding claims, characterized in that the shelf ( 102 , 104 , 108 , 118 ) has a wave-shaped course and/or a step ( 110 ) as a design element between the columns ( 12 ) of the shelf or the gondola ( 10 ) receiving it. 16. Shelf according to at least one of the preceding claims, characterized in that the shelf ( 102 ) has a trough-shaped geometry. 17. Shelf according to at least one of the preceding claims, characterized in that the shelf ( 118 ) as the design element extends in a trough-like manner from its rear side to its front side. 18. Shelf according to at least one of the preceding claims, characterized in that a design element is a base panel ( 120 ) which has openings ( 122 , 124 ), in particular of circular, triangular or square geometry. 19. Shelf according to at least one of the preceding claims, characterized in that the base panel ( 120 ) is backed by a preferably transparent pane element such as an acrylic glass pane ( 126 ). 20. Shelf according to at least one of the preceding claims, characterized in that the base element ( 120 ) is backlit. 21. Shelf according to at least one of the preceding claims, characterized in that a first cover ( 130 , 142 , 150 ) runs at the head end between adjacent columns ( 12 ) of the shelf or the gondola ( 10 ). 22. Shelf according to at least one of the preceding claims, characterized in that the first cover ( 130 , 142 , 150 ) has a circular section such as a semicircular geometry or triangular geometry in cross section. 23. Shelf according to at least one of the preceding claims, characterized in that the first cover ( 130 ) preferably has recessed openings ( 132 ), in particular of circular geometry. 24. Shelf according to at least one of the preceding claims, characterized in that the openings ( 132 ) of the first cover ( 130 ) are provided in surfaces ( 134 , 136 ) running along a plane spanned between two columns ( 12 ). 25. Shelf according to at least one of the preceding claims, characterized in that the first cover ( 130 ) has a prism geometry, wherein a light source ( 140 ) such as a fluorescent tube is arranged within the interior space surrounded by the first cover. 26. Shelf according to at least one of the preceding claims, characterized in that the column ( 12 ) of the shelf or the gondola ( 10 ) is covered by a second cover ( 158 , 160 ). 27. Shelf according to at least one of the preceding claims, characterized in that the second cover ( 148 ) preferably has recessed openings ( 162 ), in particular of circular, triangular or square geometry. 28. Shelf according to at least one of the preceding claims, characterized in that the second cover ( 158 ) has a geometry of a cylinder section or a prism. 29. Shelf according to at least one of the preceding claims, characterized in that a light source such as a fluorescent tube ( 166 ) is arranged in the interior space surrounded by the second cover ( 158 ). 30. Shelf according to at least one of the preceding claims, characterized in that inner surfaces of the sides of the second cover having the openings ( 162 ) are backed by a particularly translucent element. 31. Shelf according to at least one of the preceding claims, characterized in that connecting elements ( 168 ) run as design elements between the columns ( 12 ) of the shelf or the gondola ( 10 ), which have openings ( 176 , 178 ), in particular of circular, triangular or square geometry. 32. Shelf according to at least one of the preceding claims, characterized in that between adjacent columns ( 12 ) of the shelf or the gondola ( 10 ) at least one hanging frame ( 118 ) and/or a support rail such as a heavy-duty rail ( 182 ) run, from which in turn baskets ( 192) having openings (194 ) in particular extend. 33. Shelf according to at least one of the preceding claims, characterized in that the basket ( 192 ) has a cuboid or cube geometry that is open on one side. 34. Shelf according to at least one of the preceding claims, characterized in that a U-shaped frame ( 196 ) for in particular textile goods extends from the support rail ( 182 ) and is displaceable along this. 35. Shelf according to at least one of the preceding claims, characterized in that between adjacent columns ( 12 ) of the shelf or the gondola ( 10 ) there runs at least one rear wall ( 200 ), into which shelves such as display shelves ( 206 ) can be suspended. 36. Shelf according to at least one of the preceding claims, characterized in that the base ( 206 ) can be suspended in the receptacles ( 202 ) via brackets ( 204 ) extending along its sides. 37. Shelf according to at least one of the preceding claims, characterized in that the shelf has grid shelves ( 212 ) with intermediate spaces ( 216 ) extending perpendicular to the plane running between adjacent columns ( 12 ), which in turn are penetrated by flat elements ( 214 ) forming vertical subdivisions of the shelf or the gondola ( 10 ). 38. Shelf according to at least one of the preceding claims, characterized in that the flat elements ( 214 ) forming the vertical subdivisions consist of wood, perforated sheet metal, glass, double-webbed wire and/or plastic or combinations thereof. 39. Shelf according to at least one of the preceding claims, characterized in that between adjacent columns ( 12 ) of the shelf or the gondola ( 10 ) there runs at least one rear wall ( 216 ) which has a three-dimensional structure perpendicular to the plane running between the columns and whose depth is equal to or less than the depth of the respective column. 40. Shelf according to at least one of the preceding claims, characterized in that the design element ( 14 , 40 , 42 , 44 , 52 , 72 , 74 , 102 , 104 , 108 , 118 , 120 , 130 , 158 , 168 , 180 , 182 , 200 , 212 , 214 ) consists of metal, wood, wire, wire mesh, grid, plastic, glass and/or acrylic glass and/or combinations of these materials.