CN1874233A - System and method for sending message of broadcast - Google Patents
System and method for sending message of broadcast Download PDFInfo
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- CN1874233A CN1874233A CN 200510073234 CN200510073234A CN1874233A CN 1874233 A CN1874233 A CN 1874233A CN 200510073234 CN200510073234 CN 200510073234 CN 200510073234 A CN200510073234 A CN 200510073234A CN 1874233 A CN1874233 A CN 1874233A
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Abstract
本发明提供了一种发送广播消息的系统及方法，所述方法包括如下步骤：获取在线用户的用户信息，生成广播消息及其附加信息；从当前在线用户中查找用户信息与附加信息相匹配的在线目标用户，向所述在线目标用户发送广播消息。所述系统包括消息生成模块、消息发送模块、用户信息模块。通过本发明，可以向用户发送与其相关的消息，避免了无用消息对用户的干扰，充分利用消息资源。同时，通过对用户在特定时间段内接收特定消息的数量进行控制，以及对特定消息发送总量的控制，既达到了推送消息的目的，又节省了网络资源，同时提高用户对消息的满意度。The present invention provides a system and method for sending broadcast messages. The method includes the following steps: acquiring user information of online users, generating broadcast messages and their additional information; The online target user sends a broadcast message to the online target user. The system includes a message generating module, a message sending module and a user information module. Through the present invention, relevant messages can be sent to users, interference to users by useless messages is avoided, and message resources are fully utilized. At the same time, by controlling the number of specific messages received by users within a specific time period and the total amount of specific messages sent, the purpose of pushing messages is achieved, network resources are saved, and user satisfaction with messages is improved. .
Description
Technical field
The present invention relates to instant messaging, particularly relate to a kind of system and method that sends broadcast.
Background technology
Develop rapidly along with computer networking technology, JICQ has become commonplace means of communication, because the user who uses JICQ to carry out instant message gets more and more, so send the application of broadcast to the user of instantaneous communication system also more and more wider, especially sends advertisement information and have very big commercial value.
Fig. 1 is the system configuration schematic diagram that sends broadcast in the prior art, and as shown in Figure 1, in the prior art, the advertisement information that message generates the server generation sends to all users by the message send server.Adopt the mode of this transmission broadcast, the transmission of broadcast does not have specific aim, causes the instant messaging of many useless broadcast interference users, has wasted a large amount of message resources and Internet resources simultaneously.
Summary of the invention
Main purpose of the present invention is to provide a kind of system and method that sends broadcast, and the user to instantaneous communication system sends broadcast targetedly.
The objective of the invention is to be achieved through the following technical solutions:
A kind of method that sends broadcast is applied to instantaneous communication system, and this method comprises the steps:
A, obtain online user's user profile, generate broadcast and be this broadcast generation additional information according to targeted customer's information;
B, by the user profile that will be obtained additional information coupling with the broadcast that is generated, from described online user, search online targeted customer, send the broadcast that is generated to described online targeted customer.
Preferably, before steps A, comprise: set up the formation of reaching the standard grade, comprise the online user that recently reach the standard grade of quantity in this formation less than preset value,
The described online user's of obtaining of steps A user profile is: obtain the user profile of online user in the formation of reaching the standard grade,
The described targeted customer of searching of step B is: search online targeted customer from the online user of the formation of reaching the standard grade.
Wherein, in steps A, the described online user's of obtaining user profile specifically comprises:
Obtain online user's log-on message, described log-on message comprises at least one in user's unique identification, instant message client version, region and the belonging network service provider at least; With,
Obtain online user's log-on message, described log-on message comprises sex, age, occupation, blood group, constellation, educational background and at least one item in the birthday,
The additional information of described generation broadcast comprises: with the combination of any one or at least two in targeted customer's log-on message and the log-on message as described additional information.
Wherein, in steps A, the additional information of described generation broadcast also comprises: be arranged on the number of times maximum that sends described broadcast in the setting-up time section,
Between steps A and B, comprise:
P, be that the broadcast that generated is set up and sent record, this transmissions record is included in the number of times of this broadcast of transmission in the setting-up time section;
Q, judge whether the transmission number of times of this broadcast in the setting-up time section reaches the number of times maximum in the described additional information, if then withdraw from this flow process; Otherwise, execution in step B.
Wherein, the additional information of described generation broadcast also comprises: be arranged on the number of times maximum that sends this broadcast in the setting-up time section at a user,
Before step B, comprise: for the online user sets up receiving record, comprise in this receiving record that this user receives the reception number of times of sequence number He the pairing broadcast of each sequence number of broadcast in the setting-up time section,
In step B, after finding online targeted customer, before online targeted customer sends broadcast, comprise: whether the reception number of times of judging this broadcast in online targeted customer's the receiving record is less than the number of times maximum in the described additional information, if then send broadcast to online targeted customer; Otherwise, do not send broadcast to online targeted customer.
Preferably, described broadcast is an advertisement information.
A kind of system that sends broadcast is applied to instantaneous communication system, and this system comprises message generating module, message transmission module, subscriber information module, wherein:
Message generating module is used to generate broadcast and generates additional information according to targeted customer's information for this broadcast,
Subscriber information module is used to write down and preserve online user's user profile;
Message transmission module is used for obtaining from subscriber information module described online user's user profile; Obtain described broadcast and additional information thereof from message generating module; By additional information coupling, from described online user, search online targeted customer, and send described broadcast to described online targeted customer with described user profile and broadcast.
Wherein, this system further comprises message database, is used for broadcast and additional information thereof that the storing message generation module generates, and described message transmission module is obtained described broadcast and additional information thereof from message database.
Wherein, described subscriber information module comprises:
Logon server is used to write down online user's log-on message and preserve;
The subscriber data server is used to write down log-on message that all users fill in or that revise the registration back and also preserves when registration,
Described online user's user profile comprises online user's log-on message and log-on message.
Preferably, described broadcast is an advertisement information.
As can be seen from the above technical solutions, by system and method for the present invention, can be according to user profile, send broadcast to the user targetedly, the user only receives and own relevant broadcast, avoid the interference of dead message, thereby avoid message resource and waste of network resources the user.And, control by the quantity that the user is received broadcast in special time period, and the control that broadcast is sent total amount, both reached the purpose that sends broadcast, can further save Internet resources and message resource again, improve the satisfaction of user simultaneously instant messaging service.
Description of drawings
Fig. 1 is the system configuration schematic diagram of the transmission broadcast of prior art;
Fig. 2 is the method flow diagram according to the transmission broadcast of the embodiment of the invention one;
Fig. 3 is the method flow diagram according to the transmission broadcast of the embodiment of the invention two;
Fig. 4 is the method flow diagram according to the transmission broadcast of the embodiment of the invention three;
Fig. 5 is the system configuration schematic diagram according to transmission broadcast of the present invention.
Embodiment
In order to make purpose of the present invention, technical scheme and advantage clearer,, the present invention is further elaborated below in conjunction with drawings and Examples.Should be appreciated that specific embodiment described herein only in order to explanation the present invention, and be not used in qualification the present invention.
The invention provides a kind of method that sends broadcast, this method is applied to instantaneous communication system, and its concrete steps are: obtain online user's user profile, generate broadcast and additional information thereof; From the online user, search the online targeted customer that user profile and additional information are complementary then, send broadcast to online targeted customer.
Here, broadcast refers to various types of message that instantaneous communication system sends to a plurality of users, promotes message etc. such as advertisement information, system message or webpage.
Below, be example with the advertisement information, elaborate the method for transmission broadcast of the present invention.
Fig. 2 is the method flow diagram according to the transmission broadcast of the embodiment of the invention one, and from Fig. 2 as seen, in the present embodiment, broadcast is an advertisement information, and the idiographic flow that sends advertisement information is as follows:
Step 201: set in advance the formation of reaching the standard grade, this formation of reaching the standard grade comprises the setting maximum quantity online user who reaches the standard grade recently, the form class of formation of reaching the standard grade is similar to the storehouse of first in first out, user in the formation can upgrade at any time, be the user that continuous adding is newly reached the standard grade, the user that deletion is rolled off the production line is when number of users surpasses the setting maximum quantity, remove the online user who reaches the standard grade the earliest in the tabulation, so that the maximum quantity of the online user in the formation of reaching the standard grade remains unchanged.For example, reach the standard grade and to comprise 1000 online users that reach the standard grade recently at most in the formation.
Step 202: obtain the log-on message of online user in the formation of reaching the standard grade, obtain the log-on message of online user in the formation of reaching the standard grade then.
User's log-on message comprises user's unique identification, instant message client version, region and the belonging network service provider of instantaneous communication system record when the user logins.Preferably, the region in the log-on message is the IP address.
User's log-on message comprises user's information such as sex that fill in or that revise, age, occupation, blood group, constellation, educational background and birthday when being registered as the validated user of instantaneous communication system after registration.
User's log-on message and log-on message are referred to as user profile.
Step 203: generate advertisement information and additional information thereof, wherein, additional information comprises online targeted customer's the log-on message and/or the qualification of log-on message.
Preferably, the WEB interface to the user provides customized advertising message receives customized information and transmission prescribed information that the user carries out advertisement, then respectively according to customized information and transmission prescribed information generation advertisement information and additional information thereof.
For example, in the present embodiment, generate a advertisement information, in the additional information of this advertisement information, the user region is defined as Beijing, user's sex is defined as the women at the market sales promotion of Beijing area.
Step 204:, search the online targeted customer that user profile and additional information are complementary by online user's the log-on message and the additional information of log-on message and advertisement information are compared.
For example, in the present embodiment, the online targeted customer who finds is that the region is that Beijing, sex are women's online user.
Step 205: send this advertisement information to online targeted customer.
For example, in the present embodiment, send this advertisement information relevant for the sales promotion of market, Beijing area to online Beijing women user.
In the present embodiment, from the formation of reaching the standard grade, obtain online user's user profile, understand easily, in other embodiments of the invention, also can obtain all online users' of instantaneous communication system user profile, in all online users, search online targeted customer then.
Fig. 3 is the flow chart according to the online broadcast of transmission of embodiments of the invention two, in the present embodiment, broadcast is an advertisement information, the additional information of advertisement information also is included in the maximum quantity that sends this advertisement information in the setting-up time section to unique user, below with reference to Fig. 3 in detail, the flow process of present embodiment is described in detail:
Step 301: set in advance the formation of reaching the standard grade, the mode that the formation of reaching the standard grade is set in the present embodiment is identical with the step 201 of embodiment one, does not repeat them here.
Step 302: obtain online user's log-on message and log-on message from the formation of reaching the standard grade, the mode of obtaining log-on message and log-on message in the present embodiment is identical with the step 202 of embodiment one, does not repeat them here.
Step 303:, comprise the sequence number of all advertisement informations that the user receives and the received quantity of every advertisement information in the receiving record in the setting-up time section for all online users in the formation of reaching the standard grade set up receiving record.
Step 304: generate advertisement information and additional information thereof, in the present embodiment, the mode of generation advertisement information and additional information thereof and the step 303 of embodiment one are roughly the same, institute's difference is, the additional information of present embodiment also is included in the maximum quantity that sends this advertisement information in the setting-up time section to unique user except the qualification to online targeted customer's log-on message and log-on message.
Step 305:, search online targeted customer by online user's log-on message and the additional information in log-on message and the advertisement information are mated.
Step 306: the received quantity of searching this advertisement information in its receiving record from online targeted customer does not reach the user of maximum quantity in the additional information, as qualified online targeted customer.
Step 307: send this advertisement information to qualified online targeted customer, upgrade qualified online targeted customer's receiving record then, the received quantity that is about to this advertisement information in qualified online targeted customer's the receiving record adds one.
Present embodiment can be controlled the quantity that the user receives an advertisement information.
Above-mentioned receiving record can be kept in the Hash table, and preferably, all once logined the user's of instantaneous communication system receiving record within 24 hours in the Hash table storage of storage receiving record.
Fig. 4 is the flow chart according to the online broadcast of transmission of embodiments of the invention three, in the present embodiment, broadcast is an advertisement information, and the additional information of advertisement information also is included in the maximum quantity that sends this message in the setting-up time section, below with reference to Fig. 4 in detail, the flow process of present embodiment is described in detail:
Step 401: set in advance the formation of reaching the standard grade, the mode that the formation of reaching the standard grade is set in the present embodiment is identical with the step 201 of embodiment one, does not repeat them here.
Step 402: obtain online user's log-on message and log-on message from the formation of reaching the standard grade, the mode of obtaining user profile in the present embodiment is identical with the step 202 of embodiment one, does not repeat them here.
Step 403: generate advertisement information and additional information thereof, in the present embodiment, the mode of generation advertisement information and additional information thereof and the step 303 of embodiment one are roughly the same, institute's difference is, the additional information of present embodiment also is included in the maximum quantity that sends this advertisement information in the setting-up time section except the qualification to online targeted customer's log-on message and log-on message.
Step 404: set up the transmission record for this advertisement information, comprise the quantity that sends this advertisement information in sending record, initial value is 0.
Step 405: judge that whether quantity forwarded in the transmission record of advertisement information is less than the maximum quantity in the additional information, if then execution in step 406; Otherwise the quantity forwarded of this advertisement information has surpassed maximum, sends and finishes.
Step 406:, search online targeted customer by online user's log-on message and the additional information in log-on message and the advertisement information are mated.
Step 407: send this advertisement information to online targeted customer, upgrade the transmission record of this advertisement information, quantity forwarded added online targeted customer's quantity during soon transmission was write down.
Present embodiment can be controlled the transmission total amount of an advertisement information.
Above-mentioned transmission record can be kept in the Hash table, and preferably, storage sends the transmission record of Hash table all advertisement informations in the storage long period of record, for example stores the transmission record of all advertisement informations in month.
Need explanation, above-mentioned three embodiment are only as example, in specific implementation, three embodiment can be combined, that is to say, when the user who is complementary to user profile and additional information sent advertisement information, the quantity of this advertisement information that the user is received controlled, and simultaneously the transmission total amount of this advertisement information is controlled.
In addition, the embodiment of Fig. 2 to Fig. 4 is to be example with the advertisement information, the method of transmission broadcast of the present invention is described, it should be understood by one skilled in the art that, the present invention is not limited to the transmission advertisement information, also comprise the broadcast that sends other type, for example webpage is promoted the system message of message or instantaneous communication system.
The present invention also provides a kind of system that sends broadcast, and this system applies by this system, can send broadcast in instantaneous communication system to the online user of instantaneous communication system.
Fig. 5 is the system configuration schematic diagram according to transmission broadcast of the present invention, and from Fig. 5 as seen, this system comprises message generating module 501, message database 502, message transmission module 503, logon server 504 and subscriber data server 505, wherein:
Preferably, all once logined the user's of instantaneous communication system receiving record in the message transmission module 503 further storage setting-up time sections, comprised in user's receiving record that this user receives the sequence number and the quantity of broadcast; Message transmission module 503 filters out the online targeted customer that the quantity that receives broadcast conforms to a predetermined condition from the online user, send message to the online targeted customer who conforms to a predetermined condition.
Preferably, message transmission module 503 is the transmission record of interior all broadcasts of storage setting-up time section further, and broadcast sends in the record and comprises the number of times that this broadcast is sent out; Message transmission module 503 sends record according to broadcast and judges whether to continue to send this broadcast.
Preferably, logon server 504 is also stored the formation of reaching the standard grade that can roll in real time and upgrade, this formation of reaching the standard grade does not comprise all online users, but comprise the online user who sets maximum quantity that is no more than who reaches the standard grade recently, the form class of this formation of reaching the standard grade is similar to the storehouse of first in first out, user in the formation upgrades at any time, be the user that continuous adding is newly reached the standard grade, when the number of users in formation reaches the maximum of setting, remove the online user who reaches the standard grade the earliest in the tabulation, so that the online user's quantity in the formation of reaching the standard grade remains unchanged; Message send server 503 obtains the log-on message of online user this formation of reaching the standard grade from logon server 504, and then obtains the log-on message of online user this formation of reaching the standard grade from subscriber data server 505.
The above only is preferred embodiment of the present invention, not in order to restriction the present invention, all any modifications of being done within the spirit and principles in the present invention, is equal to and replaces and improvement etc., all should be included within protection scope of the present invention.
Claims (10)
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CNB200510073234XA CN100385854C (en) | 2005-06-01 | 2005-06-01 | A system and method for sending broadcast messages |
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| CNB200510073234XA CN100385854C (en) | 2005-06-01 | 2005-06-01 | A system and method for sending broadcast messages |
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| CN101299673B (en) * | 2008-06-30 | 2011-04-06 | 中兴通讯股份有限公司 | Amalgamation system of multimedia broadcast and instant message communication as well as implementing method thereof |
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| US20040186766A1 (en) * | 2003-03-19 | 2004-09-23 | International Business Machines Corporation | Apparatus and method for marketing to instant messaging service users |
| US7529801B2 (en) * | 2003-11-06 | 2009-05-05 | International Business Machines Corporation | Method and system for multiple instant messaging login sessions |
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| CN103684808B (en) * | 2013-12-30 | 2017-02-08 | 腾讯科技（深圳）有限公司 | Method for sending broadcast messages and server |
| CN103684808A (en) * | 2013-12-30 | 2014-03-26 | 腾讯科技（深圳）有限公司 | Method for sending broadcast messages and server |
| CN106469041A (en) * | 2016-08-30 | 2017-03-01 | 北京小米移动软件有限公司 | The method and device of PUSH message, terminal unit |
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| CN108900641A (en) * | 2018-08-16 | 2018-11-27 | 安徽大尺度网络传媒有限公司 | A kind of method for pushing and device of internet content |
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