CN100385854C - A system and method for sending broadcast messages - Google Patents

Abstract

The present invention provides a system and method for sending broadcast messages. The method includes the following steps: acquiring user information of online users, generating broadcast messages and their additional information; The online target user sends a broadcast message to the online target user. The system includes a message generation module, a message sending module, and a user information module. Through the present invention, messages related to it can be sent to users, which avoids disturbing users by useless messages and makes full use of message resources. At the same time, by controlling the number of specific messages received by users within a specific time period and the total amount of specific messages sent, the purpose of pushing messages is achieved, network resources are saved, and user satisfaction with messages is improved. .

Description

A system and method for sending broadcast messages

technical field

The invention relates to instant communication technology, in particular to a system and method for sending broadcast messages.

Background technique

With the rapid development of computer network technology, instant messaging tools have become a relatively common communication tool. Since more and more users use instant messaging tools for instant messaging, the application of sending broadcast messages to users of instant messaging systems is also increasing. The wider, especially sending advertising messages has great commercial value.

FIG. 1 is a schematic structural diagram of a system for sending broadcast messages in the prior art. As shown in FIG. 1 , in the prior art, the advertisement message generated by the message generating server is sent to all users through the message sending server. In this way of sending broadcast messages, the sending of broadcast messages is not targeted, causing many useless broadcast messages to interfere with users' instant messaging, and simultaneously wasting a lot of message resources and network resources.

Contents of the invention

The main purpose of the present invention is to provide a system and method for sending broadcast messages, which can send broadcast messages to users of the instant messaging system in a targeted manner.

The purpose of the present invention is achieved through the following technical solutions:

A method for sending a broadcast message, applied to an instant messaging system, the method includes the following steps:

A. Obtain the user information of the online user, generate a broadcast message and generate additional information for the broadcast message according to the target user information;

B. By matching the obtained user information with the additional information of the generated broadcast message, find an online target user from the online users, and send the generated broadcast message to the online target user.

Preferably, before step A, it includes: establishing an online queue, which contains online users whose number is less than a preset value recently,

Obtaining the user information of the online user described in step A is: obtaining the user information of the online user in the online queue,

The searching for target users in step B is: searching for online target users from the online users in the online queue.

Wherein, in step A, said acquisition of user information of online users specifically includes:

Obtaining the login information of the online user, the login information at least including at least one of the unique identifier of the user, the version of the instant message client, the area where the user is located, and the network service provider to which he belongs; and,

Acquiring registration information of online users, said registration information including at least one of gender, age, occupation, blood type, constellation, education and birthday,

The generating the additional information of the broadcast message includes: using any one or a combination of at least two of the target user's login information and registration information as the additional information.

Wherein, in step A, the generating the additional information of the broadcast message further includes: setting the maximum number of times the broadcast message is sent within a set time period,

Between steps A and B include:

P. Establishing a sending record for the generated broadcast message, the sending record including the number of times the broadcast message is sent within a set time period;

Q. Determine whether the number of times the broadcast message is sent within the set time period reaches the maximum number of times in the additional information, and if so, exit the procedure; otherwise, execute step B and update the sending record of the broadcast message.

Wherein, the additional information for generating the broadcast message further includes: setting the maximum number of times the broadcast message is sent to a user within a set period of time,

Before the step B, it includes: establishing a receiving record for the online user, which includes the sequence number of the broadcast message received by the user within the set time period and the number of times the broadcast message corresponding to each sequence number is received,

In step B, after the online target user is found, before sending the broadcast message to the online target user, it includes: judging whether the number of times the broadcast message is received in the receiving record of the online target user is less than the maximum number of times in the additional information, If so, send a broadcast message to the online target user, and update the receiving record of the online target user who meets the conditions; otherwise, do not send the broadcast message to the online target user.

Preferably, the broadcast message is an advertisement message.

A system for sending broadcast messages, applied to instant messaging systems, the system includes a message generating module, a message sending module, and a user information module, wherein:

a message generation module, configured to generate a broadcast message and generate additional information for the broadcast message according to target user information,

User information module, used to record and save user information of online users;

The message sending module is used to obtain the user information of the online user from the user information module; obtain the broadcast message and its additional information from the message generation module; by matching the user information with the additional information of the broadcast message, from the Find online target users among online users, and send the broadcast message to the online target users.

Wherein, the system further includes a message database for storing the broadcast message and its additional information generated by the message generating module, and the message sending module obtains the broadcast message and its additional information from the message database.

Wherein, the user information module includes:

Log in to the server to record and save the login information of online users;

The user profile server is used to record and save the registration information filled in by all users during registration or modified after registration,

The user information of the online user includes login information and registration information of the online user.

Preferably, the broadcast message is an advertisement message.

It can be seen from the above technical solutions that through the system and method of the present invention, broadcast messages can be sent to users in a targeted manner according to user information, and users only receive broadcast messages related to themselves, avoiding interference to users by useless messages, Thereby avoiding the waste of message resources and network resources. Moreover, by controlling the number of broadcast messages received by users within a specific period of time and the total amount of broadcast messages sent, the purpose of sending broadcast messages can be achieved, network resources and message resources can be further saved, and user Satisfaction with instant messaging services.

Description of drawings

FIG. 1 is a schematic structural diagram of a system for sending broadcast messages in the prior art;

FIG. 2 is a flowchart of a method for sending a broadcast message according to Embodiment 1 of the present invention;

FIG. 3 is a flowchart of a method for sending a broadcast message according to Embodiment 2 of the present invention;

FIG. 4 is a flowchart of a method for sending a broadcast message according to Embodiment 3 of the present invention;

Fig. 5 is a schematic structural diagram of a system for sending broadcast messages according to the present invention.

Detailed ways

In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

The invention provides a method for sending a broadcast message, which is applied to an instant communication system, and its specific steps are: acquiring user information of online users, generating broadcast messages and their additional information; and then searching for user information and additional information from online users The online target user whose information matches, sends a broadcast message to the online target user.

Here, broadcast messages refer to various types of messages sent by the instant messaging system to multiple users, such as advertisement messages, system messages, or web page promotion messages.

In the following, the method for sending a broadcast message of the present invention will be described in detail by taking an advertisement message as an example.

FIG. 2 is a flow chart of a method for sending a broadcast message according to Embodiment 1 of the present invention. It can be seen from FIG. 2 that in this embodiment, the broadcast message is an advertisement message, and the specific flow of sending the advertisement message is as follows:

Step 201: Pre-set the online queue, which contains the set maximum number of online users who have been online recently. The form of the online queue is similar to a first-in-first-out stack. Users in the queue can be updated at any time, that is, new online users are continuously added. Delete offline users. When the number of users exceeds the set maximum number, clear the earliest online users in the list so that the maximum number of online users in the online queue remains unchanged. For example, the online queue may include at most 1000 recently online users.

Step 202: Obtain the login information of the online users in the online queue, and then obtain the registration information of the online users in the online queue.

The user's login information includes the user's unique identifier recorded by the instant messaging system when the user logs in, the version of the instant messaging client, the region where the user is located, and the network service provider to which he belongs. Preferably, the location field in the login information is an IP address.

The user's registration information includes information such as gender, age, occupation, blood type, zodiac sign, education and birthday that the user filled in when registering as a legal user of the instant messaging system or modified after registration.

The user's login information and registration information are collectively referred to as user information.

Step 203: Generate an advertisement message and its additional information, wherein the additional information includes restrictions on registration information and/or login information of online target users.

Preferably, a WEB interface for customizing advertisement messages is provided to the user, and then the user's customization information and transmission restriction information on the advertisement are received, and the advertisement message and its additional information are respectively generated according to the customization information and the transmission restriction information.

For example, in this embodiment, an advertisement message is generated for promotion in a shopping mall in the Beijing area. In the additional information of the advertisement message, the user's location is limited to Beijing, and the user's gender is limited to female.

Step 204: Find online target users whose user information matches the additional information by comparing the online user's login information and registration information with the additional information of the advertisement message.

For example, in this embodiment, the found online target users are online users whose location is Beijing and whose gender is female.

Step 205: Send the advertisement message to the online target user.

For example, in this embodiment, the advertisement message about sales promotion in shopping malls in the Beijing area is sent to online female users in Beijing.

In this embodiment, the user information of online users is obtained from the online queue. It is easy to understand that in other embodiments of the present invention, it is also possible to obtain the user information of all online users of the instant messaging system, and then search among all online users target users online.

Fig. 3 is a flow chart of sending an online broadcast message according to Embodiment 2 of the present invention. In this embodiment, the broadcast message is an advertisement message, and the additional information of the advertisement message also includes sending the advertisement message to a single user within a set time period The maximum number, below with reference to Figure 3, details the flow process of the present embodiment:

Step 301: Pre-setting the online queue. The method of setting the online queue in this embodiment is the same as that of step 201 in the first embodiment, and will not be repeated here.

Step 302: Obtain login information and registration information of online users from the online queue. The method of obtaining login information and registration information in this embodiment is the same as step 202 in Embodiment 1, and will not be repeated here.

Step 303: Create receiving records for all online users in the online queue, and the receiving records include the sequence numbers of all advertising messages received by users within a set time period and the number of each advertising message received.

Step 304: Generate an advertisement message and its additional information. In this embodiment, the method of generating an advertisement message and its additional information is roughly the same as step 303 in Embodiment 1. The difference is that the additional information of this embodiment is except for In addition to the limitation of login information and registration information of online target users, it also includes the maximum number of advertisement messages sent to a single user within a set period of time.

Step 305: Find online target users by matching the online user's login information and registration information with the additional information in the advertisement message.

Step 306: Search online target users whose number of receptions of the advertisement message in the receiving records does not reach the maximum number in the additional information, as eligible online target users.

Step 307: Send the advertisement message to the eligible online target users, and then update the receiving records of the eligible online target users, that is, add one to the received quantity of the advertisement message in the receiving records of the eligible online target users.

In this embodiment, the number of advertisement messages received by a user can be controlled.

The above-mentioned receiving records can be stored in a hash table. Preferably, the hash table storing the receiving records stores the receiving records of all users who have logged in the instant messaging system within 24 hours.

Fig. 4 is a flow chart of sending an online broadcast message according to Embodiment 3 of the present invention. In this embodiment, the broadcast message is an advertisement message, and the additional information of the advertisement message also includes the maximum Quantity, with reference to Fig. 4 below, describe the flow process of the present embodiment in detail:

Step 401: Pre-setting the online queue. The method of setting the online queue in this embodiment is the same as that of step 201 in the first embodiment, and will not be repeated here.

Step 402: Obtain login information and registration information of online users from the online queue. The manner of obtaining user information in this embodiment is the same as step 202 in Embodiment 1, and will not be repeated here.

Step 403: Generate an advertisement message and its additional information. In this embodiment, the method of generating an advertisement message and its additional information is roughly the same as step 303 in Embodiment 1. The difference is that the additional information of this embodiment is except for In addition to the limitation of the login information and registration information of the online target user, it also includes the maximum number of advertisement messages sent within the set time period.

Step 404: Create a sending record for the advertisement message, the sending record includes the number of sending the advertisement message, and the initial value is 0.

Step 405: Determine whether the sending quantity in the sending record of the advertisement message is less than the maximum quantity in the additional information, if yes, execute step 406; otherwise, the sending quantity of the advertisement message has exceeded the maximum value, and the sending ends.

Step 406: Find online target users by matching the online user's login information and registration information with the additional information in the advertisement message.

Step 407: Send the advertisement message to the online target user, and update the sending record of the advertisement message, that is, add the number of online target users to the sending number in the sending record.

In this embodiment, the total amount of sending an advertisement message can be controlled.

The above sending records can be stored in a hash table. Preferably, the hash table storing the sending records stores the sending records of all advertisement messages within a long period of time, for example, stores the sending records of all advertisement messages within one month.

It should be noted that the above three embodiments are only examples, and in specific implementation, the three embodiments can be combined, that is, while sending an advertisement message to a user whose user information matches the additional information, the user receives an advertisement message The quantity of the received advertisement message is controlled, and at the same time, the total amount of the advertisement message sent is controlled.

In addition, the embodiments in Fig. 2 to Fig. 4 take advertisement messages as an example to illustrate the method for sending broadcast messages of the present invention. Those of ordinary skill in the art should understand that the present invention is not limited to sending advertisement messages, but also includes sending other types of broadcast messages. Broadcast messages, such as webpage promotion messages or system messages of instant messaging systems.

The present invention also provides a system for sending broadcast messages, which is applied to instant messaging systems, through which broadcast messages can be sent to online users of the instant messaging system.

Fig. 5 is a schematic structural diagram of a system for sending broadcast messages according to the present invention. As can be seen from Fig. 5, the system includes a message generation module 501, a message database 502, a message sending module 503, a login server 504 and a user profile server 505, wherein:

Log in to the server 504, record the login information of the online user and save it;

The user data server 505 records and saves the registration information of all instant messaging system users, and the registration information is the information that the user fills in when registering or modifies after registration;

The message generating module 501 generates a broadcast message and its additional information, and saves the broadcast message and its additional information in the message database 502;

The message sending module 503 obtains the login information of the online user from the login server 504; obtains the registration information of the online user from the user data server 505; obtains the broadcast message and its additional information from the message database 502; The matching online target user sends a broadcast message to the online target user.

Preferably, the message sending module 503 further stores the receiving records of all users who have logged into the instant messaging system in the set time period, and the user receiving records include the sequence number and the quantity that the user receives the broadcast message; The online target users whose number of receiving broadcast messages meets the preset conditions are screened out, and the message is sent to the online target users who meet the preset conditions.

Preferably, the message sending module 503 further stores the sending records of all broadcast messages within a set time period, and the broadcast message sending records include the number of times the broadcast message is sent; the message sending module 503 judges whether to continue sending the broadcast message according to the broadcast message sending records information.

Preferably, the login server 504 also stores an online queue that can be rolled and updated in real time. The online queue does not include all online users, but includes online users who have recently gone online and do not exceed a set maximum number. The online queue is in the form of First-in-first-out stack, the users in the queue are updated at any time, that is, new online users are continuously added, and when the number of users in the queue reaches the set maximum value, the earliest online users in the list are cleared, so that the online queue in the online queue The number of online users remains unchanged; the message sending server 503 obtains the login information of the online users in the online queue from the login server 504 , and then obtains the registration information of the online users in the online queue from the user profile server 505 .

The above descriptions are only preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalent replacements and improvements made within the spirit and principles of the present invention should be included in the protection of the present invention. within range.

Claims (10)

1. A method for sending a broadcast message, applied to an instant messaging system, characterized in that the method comprises the steps: A. Obtain the user information of the online user, generate a broadcast message and generate additional information for the broadcast message according to the target user information; B. By matching the obtained user information with the additional information of the generated broadcast message, find an online target user from the online users, and send the generated broadcast message to the online target user. 2. The method according to claim 1, characterized in that, before step A, comprising: setting up an online queue, which includes online users whose quantity is less than a preset value recently, Obtaining the user information of the online user described in step A is: obtaining the user information of the online user in the online queue, The searching for target users in step B is: searching for online target users from the online users in the online queue. 3. The method according to claim 1, characterized in that, in step A, said obtaining user information of online users specifically comprises: Obtaining the login information of the online user, the login information at least including at least one of the unique identifier of the user, the version of the instant message client, the area where the user is located, and the network service provider to which he belongs; and, Acquiring registration information of online users, said registration information including at least one of gender, age, occupation, blood type, constellation, education and birthday, The generating the additional information of the broadcast message includes: using any one or a combination of at least two of the target user's login information and registration information as the additional information. 4. The method according to claim 1 or 3, characterized in that, in step A, said generating the additional information of the broadcast message further comprises: setting the maximum number of times the broadcast message is sent within a set time period, Between steps A and B include: P. Establishing a sending record for the generated broadcast message, the sending record including the number of times the broadcast message is sent within a set time period; Q. Determine whether the number of times the broadcast message is sent within the set time period reaches the maximum number of times in the additional information, and if so, exit the procedure; otherwise, execute step B and update the sending record of the broadcast message. 5. The method according to claim 1 or 3, wherein said generating the additional information of the broadcast message further comprises: setting the maximum number of times the broadcast message is sent to a user within a set period of time, Before the step B, it includes: establishing a receiving record for the online user, which includes the sequence number of the broadcast message received by the user within the set time period and the number of times the broadcast message corresponding to each sequence number is received, In step B, after the online target user is found, before sending the broadcast message to the online target user, it includes: judging whether the number of times the broadcast message is received in the receiving record of the online target user is less than the maximum number of times in the additional information, If so, send a broadcast message to the online target user, and update the receiving record of the online target user who meets the conditions; otherwise, do not send the broadcast message to the online target user. 6. The method according to claim 1, wherein the broadcast message is an advertisement message. 7. A system for sending broadcast messages, applied to instant messaging systems, characterized in that the system includes a message generation module, a message sending module, and a user information module, wherein: a message generation module, configured to generate a broadcast message and generate additional information for the broadcast message according to target user information, The user information module is used to record and save the user information of online users; The message sending module is used to obtain the user information of the online user from the user information module; obtain the broadcast message and its additional information from the message generation module; by matching the user information with the additional information of the broadcast message, from the Find online target users among online users, and send the broadcast message to the online target users. 8. The system according to claim 7, characterized in that the system further comprises a message database for storing the broadcast message generated by the message generation module and its additional information, and the message sending module obtains the broadcast message from the message database and its additional information. 9. The system according to claim 7, wherein the user information module comprises: Log in to the server to record and save the login information of online users; The user profile server is used to record and save the registration information filled in by all users during registration or modified after registration, The user information of the online user includes login information and registration information of the online user. 10. The system according to any one of claims 7 to 9, wherein the broadcast message is an advertisement message.

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