CN1379354A - Intelligent Network Advertisement Pushing Method - Google Patents

Abstract

An intelligent network advertisement push-dialing method suitable for the system with advertisement push-dialing host, push-dialing agent system and user's computer includes such steps as analyzing the advertisement information in each time slot, reading the advertisement information in the time slot from the push-dialing host via the first network, transmitting the advertisement information to the push-dialing agent system via the second network, and selecting one of the advertisement information in the time slot to be played to the user's computer via the second network.

Description

Intelligent Network Advertisement Pushing Method

The invention relates to an intelligent network advertisement pushing method, which reduces the burden on the advertisement pushing host and accelerates the speed of advertising by analyzing the advertisement timetable in advance and storing and playing records afterwards. On the other hand, by storing the advertisement display information at the user terminal, the data storage and analysis volume of the advertisement push host is reduced, so as to meet the fast and accurate display requirements.

In recent years, with the development and popularization of the Internet, many commercial websites and personal websites have also been established one after another. Among the different types of websites, one of the most important sources of income is website advertising income, that is, to obtain the main source of income by advertising for other companies or other websites on one's own website.

However, for a popular portal website, the number of times a user accesses the entire website in a day can be as high as millions or even tens of millions of times. For each access, the advertisement pushing host must provide a relative advertisement to the user who accesses the webpage. Therefore, an advertisement pushing and dialing host must have a very fast operation speed to cope with tens of millions of queries a day. At the same time, under the premise of this high speed, it must reach the broadcasting limit of advertisement synchronous broadcasting and precise broadcasting.

Referring to FIG. 1 , FIG. 1 is a schematic diagram showing the structure of a well-known network advertisement pushing system. A network pushing system includes an advertisement pushing host 100 and a plurality of user computers 200 . Wherein, the user computer 200 is coupled with the advertisement pushing host 100 through a network 300 .

In the well-known network advertisement push method, first, the user computer 200 sends an advertisement request to the advertisement push host 100 through the network 300, wherein this action is actually that the user computer 200 automatically connects to the advertisement push host 100 through a website hyperlink Advertisements are sent to the host 100, and the user computer 200 itself does not participate in the operation and selection. Then, when the advertisement pushing host 100 receives the advertisement request from the user computer 200 , it analyzes the advertisement request to select an advertisement, and transmits it to the user computer 200 through the network 300 .

In the well-known method, in order to meet the requirements of precise broadcasting, such as the requirements of advertisement broadcasting, sequential broadcasting, and single-user broadcasting frequency limitation, etc., the advertisement pushing host 100 must analyze the advertisement requirements of each user. Advertisement requirements of the user and related call record information must be stored. Therefore, in the network environment of chasing high-speed services, such an analysis and storage operation by the advertisement push host 100 will cause a heavy burden on the entire system, and directly or indirectly affect the efficiency of the push host and the speed of advertisement push. Even when there are a large number of access requirements, it is more likely to cause system instability or system downtime.

In view of this, the main purpose of the present invention is to overcome the shortcomings of the above-mentioned well-known broadcasting methods by analyzing the advertisement schedule in advance and storing the broadcasting records afterwards. On the other hand, another object of the present invention is to store advertisement display information on the user end to reduce the amount of data storage and analysis of the advertisement push host, and at the same time achieve fast and accurate display requirements.

In order to achieve the above object of the present invention, a method for pushing and dialing an intelligent network advertisement provided by the present invention is applicable to a system having an advertisement pushing and dialing host, a pushing agent system and a user computer. The method includes the following steps. First, The advertisement pushing host analyzes the time period advertisement information that should be released in each given time period. Then, the pushing agent system reads the period advertisement information of a predetermined period from the advertisement pushing host through a first network. Then, the user computer sends a request advertisement message to the push-and-dial proxy system through a second network. And finally, the push-and-dial agent system selects one advertisement information from the advertisement information of the predetermined period according to the advertisement information required, and transmits the advertisement information to the user computer through the second network.

In order to make the above-mentioned purposes, features and advantages of the present invention more obvious and easy to understand, an embodiment will be specifically cited below, together with the accompanying diagrams, to describe in detail as follows:

FIG. 1 is a schematic diagram showing the structure of a well-known network advertisement pushing system.

FIG. 2 is a schematic diagram showing the structure of a system for pushing and dialing intelligent network advertisements according to an embodiment of the present invention.

FIG. 3 is a schematic diagram showing the operation flow of the intelligent network advertisement pushing method according to the embodiment of the present invention.

FIG. 2 is a schematic diagram showing the structure of a system for pushing and dialing intelligent network advertisements according to an embodiment of the present invention. The broadcasting system includes an advertisement pushing host 10 , multiple pushing agent systems 20 and multiple user computers 30 . Wherein a plurality of pushing agency systems 20 are mutually coupled with the advertisement pushing host 10 through a first network 40, wherein the first network 40 is Internet (Internet), local area network (Local Area Network, LAN), wide area network (Wide Area Network , WAN) or other types of networks. On the other hand, the pushing agency system 20 is more likely included in the advertising pushing host 10, wherein the first network 40 is an Internet of computers (Interconnection Network).

A plurality of user computers 30 are coupled to the push proxy system 20 via a second network 50, wherein the second network 50 is selected from Internet, local area network, wide area network or other types of networks.

In addition, FIG. 3 is a schematic diagram showing the operation flow of the intelligent network advertisement pushing method according to the embodiment of the present invention. Referring to FIG. 2 and FIG. 3, the intelligent network advertisement pushing method according to the embodiment of the present invention will be described as follows.

First, as in step S100, the advertisement pushing host 10 in the system analyzes the periodical advertisement information of each predetermined period, that is, which advertisements should be played in each period, and the length of the period can be defined by itself. Hour. In addition, this analysis is based on the advertising conditions such as the website where the advertisement is placed, the period of time, and the number of times it is placed, as well as the user traffic of the website where the advertisement is placed.

The steps for the advertisement pushing host 10 to analyze the advertisements that should be played in each time period are as follows: firstly, according to the user flow of each website in a playing period, and distribute the number of times of playing to each playing time according to the ratio website. Then, according to the respective daily traffic of each broadcasting website, the distributed broadcasting times are allocated to each day according to the ratio. And finally, according to the respective hourly traffic of each playback site, the number of daily playbacks is allocated to each hour according to the ratio. Therefore, the advertisement pushing host 10 can obtain the advertisement information that should be played in each time period through this analysis process.

Then, as in step S200, the pushing agency system 20 reads a period of period advertisement information from the advertisement pushing host 10 through the first network 40, such as which advertisements should be played on which websites during the period from 7:00 to 8:00 And the relative playing times, wherein the periodical advertisement information includes information such as the website where the advertising is placed, the advertisement number, the content of the advertisement, and the times of playing. Step S100 and step S200 are part of the system performed in advance, which can reduce the number of accesses during the period of providing advertising services, and reduce the burden on the entire system.

Then, the system can receive the user's request. In step 300 , the user's computer 30 sends a request advertisement message to the push agent system 20 through the second network 50 .

When the push call proxy system 20 receives the advertisement request, in step S400, it checks whether the advertisement request includes an accessory data. If not, it means that the user computer 30 is requesting the advertisement for the first time, and the push agent system 20 is as in step S500, selects and plays the advertisement information according to the request advertisement information and transmits the advertisement information to the user computer 30 through the second network 50 . Wherein, the broadcast advertisement information includes an advertisement content and an auxiliary data corresponding to the advertisement content, and the advertisement content can also be divided into text data or image data, and the auxiliary data can be a cookie (stored by the website server when the user browses A small piece of information of the device), and includes an advertisement number data and a dialed number data. On the other hand, the supplementary data can further include an expiration period data, which defines the valid period of the supplementary data, and is used for automatically deleting the supplementary data after the valid period expires.

In addition, if the required advertisement information includes an auxiliary data, then in step S600, the push-and-dial proxy system 20 compares the dialed times data in the auxiliary data with a preset value corresponding to the advertisement number data in the auxiliary data, The preset value is used to limit the number of times a single user can read this advertisement.

If the number of dialed times is less than the preset value, then in step S700, the push agent system 20 adds one to the number of dialed times, and transmits the dialed advertisement information to the user computer 30 through the second network 50 . And if the dialed number of times data is equal to the predetermined value, then as in step S800, the push dial agent system 20 selects another dial advertisement information, and transmits it to the user computer 30 through the second network 50.

Finally, in step S900, after a period of time, the pushing agency system 20 stores the broadcasting record information into the advertisement pushing host 10 through the first network 40, and reads the periodical advertisement information of the next period, wherein the broadcasting record The information includes dialed websites, dialed time and dialed times. Therefore, the push-and-dial agent system 20 can continue to repeat the step S300, and continue to receive the request from the user computer 30 in the next period.

To simplify the description, during the period before step S200 to step S900 reads the time period advertisement information of the next period, it is explained that a single user computer makes an advertisement request for a single push agent system. However, for those who are familiar with this For those skilled in the art, this method can also be used to provide multiple request services for multiple user computers, or a single user computer can perform advertisement request services to multiple push-and-dial agent systems, and simultaneously achieve the intelligent network advertisement of the present invention The purpose of the push method.

Therefore, the advertisement push and dial system can use the intelligent network advertisement push method of the present invention to analyze the advertisement schedule in advance and save the play records afterwards, so as to reduce the burden of the advertisement push host and accelerate the speed of advertisement play. At the same time, the data storage and analysis volume of the advertisement push host can be reduced by storing the advertisement release information on the user end, so as to meet the demand for fast and accurate advertisement release.

Although the present invention has been disclosed above with preferred embodiments, it is not intended to limit the present invention. Anyone familiar with this art can make some changes and modifications without departing from the spirit and scope of the present invention. Therefore, this The scope of protection of the invention shall be defined by the scope of the appended patent application.

Claims (15)

1. A method for pushing and dialing an intelligent network advertisement is applicable to a system having an advertisement pushing and dialing host, a pushing agent system and a user computer, the method comprising the following steps: (a) The advertisement pushing host analyzes the period advertisement information that should be released in each given period; (b) The pushing agent system reads the periodical advertisement information of the predetermined period from the advertisement pushing host through a first network; (c) the user computer sends a request advertisement message to the push-and-dial agent system through a second network; and (d) According to the requested advertisement information, the push-and-dial agent system selects a dial advertisement information from the period advertisement information of the predetermined time period and transmits it to the user computer through the second network. 2 . The method as claimed in claim 1 , wherein the step (a) is analyzed by using the advertising conditions of the website where the advertisement is placed, the period during which it is played, the number of times it is played, and the user traffic of the website where it is placed. 3. The method as claimed in claim 2, wherein in the step (a) the advertisement pushing host analyzes the advertisements that should be played in each time period, comprising the following steps: (a) according to the user traffic of each said dialing website in a said dialing period, allocate the number of dialing times to each said dialing website according to the ratio; (b) each of the dialing websites allocates the number of dialing times allocated in step (a) to each day according to their respective daily traffic; and (c) Each of the dialing websites allocates the daily dialing times allocated in step (b) to each hour according to their respective hourly traffic. 4. The method as claimed in claim 1, wherein in the step (b), the advertisement information of the time period includes the broadcast website, the advertisement number, the advertisement content and the broadcast times. 5. The method as claimed in claim 1, further comprising: after a period of time, the push dial agent system stores the broadcast record information into the advertisement push host through the first network, and reads the time period of the next time period advertising information. 6. The method as claimed in claim 5, wherein the dialing record information includes dialed websites, dialed time and dialed times. 7. The method according to claim 4 or 6, wherein in the step (d), the playing advertisement information includes an advertisement content and an auxiliary data corresponding to the advertisement content. 8. The method as claimed in claim 7, wherein the advertisement content is text. 9. The method of claim 7, wherein the advertising content is an image. 10. The method as claimed in claim 7, wherein the auxiliary data includes an advertisement number data and a dialed number data. 11. The method as claimed in claim 10, further comprising: if the requested advertisement information includes the auxiliary data, the pushing agent system performs the following steps: (a) comparing the dialed times data in the auxiliary data with a predetermined value of the advertisement number data in the auxiliary data; (b) If the number of times dialed is less than the predetermined value, then the pushing agency system will add one to the number of times dialed in the auxiliary data in the advertising information corresponding to the advertisement number data and the advertising information will be dialed to the user computer via the second network; and (c) If the number of times dialed is the same as the predetermined value, then the pushing agent system selects another dialing advertisement information and transmits it to the user computer through the second network. 12. The method as claimed in claim 10, wherein the auxiliary data further comprises expiration period data for automatically deleting the auxiliary data. 13. The method as claimed in claim 1, wherein the first network and the second network are selected from Internet, local area network or wide area network. 14. The method of claim 1, wherein the first network is a computer internet. 15. The method of claim 1, wherein the predetermined period of time is one hour.

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