CN111815360A - A physical resource sharing economic model that can improve the profitability of offline merchants - Google Patents

Abstract

A physical resource sharing economic model that can improve the profitability of offline merchants. It adopts the application software of merchants, clients and management terminals as platforms for sales, shopping and management; the merchants have a product release and display unit, a merchant mutual aid unit, and a product sales unit. , selection unit; the client has commodity purchase unit, VIP click unit. The present invention combines the respective advantages of online and physical stores, and each merchant realizes the sales of goods through the mutual aid mode. After consumers make purchases in offline physical stores, they can click to obtain the VIP physical shopping qualifications of any three mutual-aid physical store merchants of the current merchant, thereby During the specified period of time, consumers can get discounts when shopping at other mutual-aid brick-and-mortar merchants, and they can also obtain the VIP physical shopping qualifications of many other brick-and-mortar store merchants from the new shopping merchants. Through the chain sales preferential model, not only It brings more choices and benefits to consumers shopping, and improves the sales volume and efficiency of brick-and-mortar stores.

Description

A physical resource sharing economic model that can improve the profitability of offline merchants

technical field

The invention relates to the technical field of Internet-based offline sales methods, in particular to an economic mode of sharing physical resources that can improve the profitability of offline merchants.

Background technique

Online shopping has become more and more popular among people due to its convenience and variety of products, and with the popularization of smartphones and PCs. Although the popularity of online shopping has many advantages, it is undeniable that it has brought a serious impact to the physical business. Specifically, the cost of sales of brick-and-mortar merchants is much higher than that of online merchants due to labor, storefront rent, various utilities, taxes, etc.; The more disadvantaged, the operation of many brick-and-mortar stores is actually in a difficult state. However, physical stores have certain advantages because they can relatively accept more people for employment, relieve social employment pressure, and provide consumers with face-to-face real services. Based on the above, it is particularly necessary to provide a profit model that combines the convenience of promoting physical transactions online and the advantages that physical stores can provide consumers with face-to-face real services and high-quality products, and can effectively achieve physical store sales and economic benefits.

SUMMARY OF THE INVENTION

In order to overcome various drawbacks in the actual operation of the existing physical stores, the present invention provides Internet-based technology and combines the respective advantages of online and physical stores. And each merchant realizes the sales of goods through the mutual assistance model. Consumers install corresponding programs on Internet devices, and can view various commodity information released by physical store merchants online in real time. After consumers shop in offline physical stores, they can click to obtain VIP physical shopping consumption qualifications of any number of mutual-aid brick-and-mortar stores, so that consumers can get discounts when shopping at other mutual-aid brick-and-mortar store merchants within a specified time, and can also obtain multiple other entities from the new shopping consumer merchants The VIP physical shopping consumption qualification of store merchants not only brings more choices and benefits to customers' shopping consumption, but also greatly improves the sales volume and economic benefits of physical store merchants through the mutual promotion model. The economic model of entity resource sharing for business profits.

The technical scheme adopted by the present invention to solve its technical problems is:

A physical resource sharing economic model that can improve the profitability of offline merchants, which is characterized in that the application software of the merchant, the client and the management terminal is used as a platform for sales, shopping and management; the merchant terminal is installed in the physical store. The client is the application software installed in the consumer Internet device, and the merchant and the client are interconnected through the cloud; the merchant has a product release and display unit, a merchant mutual aid unit, a product sales unit, and a selection unit. The client has a commodity purchase unit and a VIP click unit; the commodity purchase unit of the client has a plurality of selection interfaces, which are shopping mall circle, street store circle, live broadcast circle, convenience circle, and entertainment circle; The product release and display unit releases product information. According to the type of release, it is displayed in the shopping mall circle, street store circle, live broadcast circle, and convenience circle of the client. Customers can view several businesses through the shopping mall circle, street store circle, live broadcast circle, and convenience circle. The corresponding product information released, the entertainment unit serves as an interface for providing entertainment functions, attracting more customers to use the download client; in the application of the product release and display unit, the physical store merchants publish and display products through it, and the merchant mutual assistance unit stores There are various information of several registered merchants, and the sales mutual assistance between several registered merchants is realized. The selection unit displays various information of several mutually assisted merchants for customers to select, and the customer obtains various information of interested merchants through the commodity purchasing unit. Then go to the physical store for shopping. After shopping, the merchant obtains the shopping consumption information of the corresponding customer through the commodity sales unit, and authorizes the customer to click on the mutual aid merchant. The customer displays the specific information of all the mutual aid merchants of the current merchant through the VIP click unit interface. After clicking, the customer selects multiple merchants through the VIP selection unit interface, and automatically obtains the VIP physical shopping consumption qualification of the selected merchants. The VIP physical shopping consumption qualification obtained by the customer for shopping at the initial merchant After shopping and consumption of other mutual aid merchants of the merchant, they can also obtain the VIP entity shopping qualification of multiple cooperative mutual aid merchants of other mutual aid merchants. Promote physical consumption to achieve high-quality and low-cost products for customers, and bring sales and benefits to sellers, so as to better solve the problem of merchants' customer source; The service provider can evaluate the merchant's occupancy qualifications based on the user's word-of-mouth comments on the merchants, and deal with dishonest merchants withdrawing from the application platform.

Further, the commodity release and display unit on the merchant side has four interfaces for releasing and displaying commodities, namely, a shopping mall display interface, a street store display interface, a live broadcast display interface, and a convenience display interface. Mode Click the corresponding function to release the product. The content of the released product includes pictures and videos. The product release display unit supports the online editing, modification, addition and deletion of various products by the merchant.

Further, the commodity release and display unit on the merchant side releases the displayed commodity information, and the display interface can display various information such as various commodity types and prices, sales, stock, addresses and word-of-mouth comments distributed by the registered merchants.

Further, in the application of the merchant mutual aid unit, the merchant can manage several mutual aid merchants, and can increase or decrease them.

Further, in the application of the merchant mutual aid unit, a mutual aid alliance is automatically formed between registered merchant users to provide more choices for merchants' commodity sales and for customers to click on interested merchants.

Further, the customer selects multiple merchants through the VIP selection unit interface, and automatically obtains the VIP physical shopping consumption qualifications of the selected merchants, and can automatically obtain the VIP physical shopping qualifications of three merchants each time.

Further, in the application of the VIP selection unit, after the customer automatically obtains the VIP physical shopping qualifications of three merchants, the preferential shopping consumption time of the merchant's VIP is limited, and the customer's VIP qualifications are automatically cleared after expiration, which improves sales. Efficiency also ensures the interests of businesses.

Further, in the application of the VIP click unit interface of the client, according to the corresponding needs of the customer, you can select the merchant's VIP entity shopping consumption qualifications and information of interest, and in the application of the commodity purchase unit of the client, according to the corresponding operation history of the customer, also That is, the preference operation can push VIP shopping and consumption qualifications and information of interested merchants to customers.

The beneficial effects of the present invention are as follows: the present invention provides Internet-based technology, combining the respective advantages of online and physical stores, and effectively integrates the two. In the application, physical store merchants can publish and display various commodity information on the merchant side, providing customers (consumers) with a wider range of choices for shopping and consumption. Merchants realize the sales of goods through mutual assistance mode. Consumers can view various commodity information released by physical store merchants online in real time. After shopping in offline physical stores, they can click to obtain the VIP shopping qualification of any three mutual assistance physical store merchants of the current merchant. , so that consumers can get discounts when shopping at other mutual-aid brick-and-mortar merchants within a specified period of time, and they can also obtain VIP shopping qualifications from many other brick-and-mortar stores from the new shopping merchants, so that through the chain sales preferential model Merchants join hands, help each other, benefit each other, and gather momentum for a win-win situation, which not only brings more choices and benefits to consumers when shopping, but also greatly improves the sales volume and economic benefits of brick-and-mortar stores through the mutual promotion model. The present invention effectively overcomes various drawbacks existing in the actual operation of existing physical stores. Based on the above, the present invention has a good application prospect.

Description of drawings

The present invention will be further described below with reference to the accompanying drawings and embodiments.

FIG. 1 is a structural block diagram of the present invention.

Detailed ways

As shown in Fig. 1, a kind of entity resource sharing economic model that can improve the profitability of offline merchants is characterized in that the application software of merchants, clients and management terminals is used as a platform for sales, shopping and management; the merchants are installed on the Physical stores (such as clothing stores, beauty stores, jewelry stores, catering stores, milk tea shops, beauty shops, barber shops, nail salons, etc., etc.) Internet devices (including smartphones, PCs, etc.) The client is the application software installed in the consumer's Internet device, and the merchant and the client are interconnected through the cloud; Selection unit; the client has a commodity purchase unit and a VIP click unit; the commodity purchase unit of the client has a plurality of selection interfaces, which are shopping mall circle, street store circle, live broadcast circle, convenience circle, entertainment circle, etc.; The product information released by the merchant through the product release and display unit is displayed in the shopping mall circle, street store circle, live broadcast circle, and convenience circle of the client according to the type of release (to meet the different shopping habits of more customers and increase customer downloads. usage), customers check the corresponding product information released by several merchants through the shopping mall circle, street store circle, live broadcast circle, and convenience circle, and the entertainment unit serves as an interface for providing entertainment functions, attracting more customers to use the download client; the product release In the application of the display unit, the physical store merchants publish and display their products through it, the merchant mutual assistance unit stores various information of several registered merchants, and realizes the sales mutual assistance between several registered merchants. The information is displayed for customers to select. The customer obtains various information of interested merchants through the commodity purchasing unit and then goes to the physical store for shopping. After shopping, the merchant obtains the shopping consumption information of the corresponding customer through the commodity sales unit, and clicks and assists the customer. The merchant authorizes, and the customer clicks the specific information of all the mutual aid merchants of the current merchant displayed on the VIP click unit interface. After the customer clicks multiple merchants through the VIP click unit interface, he will automatically obtain the VIP of the selected merchants. Qualification for physical shopping consumption, the VIP physical shopping consumption qualification obtained by the customer at the initial merchant's shopping and consumption, after shopping and consumption of other mutual-aid merchants of the initial merchant, can also obtain the VIP entity of multiple cooperative mutual-aid merchants of other mutual-aid merchants. Shopping qualification, through the cooperation and mutual assistance of merchants, to realize the sharing of merchant resources, chain-type discount shopping combined with online promotion of physical consumption, so that customers can obtain high-quality and low-priced products, and bring sales and benefits to sellers, and better solve the problem of merchants' customer source; In the application of the management terminal, the management of the merchant's check-in at the merchant's end and the management of the client's registration at the client side can be realized, and the service provider can evaluate the merchant's occupancy qualification according to the user's word-of-mouth comment information on the merchant, and withdraw from the application platform for dishonest merchants. processing.

As shown in Figure 1, there are four interfaces for the commodity release and display unit on the merchant side to release and display commodities, namely, the shopping mall display interface, the street store display interface, the live broadcast display interface, and the convenience display interface. Mode Click the corresponding function to release the product. The content of the released product includes pictures and videos. The product release display unit supports the online editing, modification, addition and deletion of various products by the merchant. The commodity release display unit on the merchant side publishes the displayed commodity information, and the display interface can display various commodity types and prices, sales, stock, address, word-of-mouth comments, contact information and other information distributed by registered merchants (which is helpful for consumers to Choosing whether to shop at the corresponding merchant not only ensures the interests of consumers, but also restricts the merchants, promotes the competition of merchants, and provides better services for consumers). In the Merchant Mutual Aid Unit application, merchants can manage several mutual aid merchants, and can increase or decrease them. In the application of the Merchant Mutual Aid Unit, a mutual aid alliance is automatically formed between registered merchant users, providing more choices for merchants to sell goods and for customers to click on interested merchants. After customers select multiple merchants through the VIP selection unit interface, they will automatically obtain the VIP physical shopping consumption qualifications of the selected merchants, and they can automatically obtain the VIP physical shopping qualifications of three merchants each time. In the application of the VIP click unit, the customer automatically obtains the VIP physical shopping qualification of the three merchants. The merchant's VIP physical preferential shopping consumption time is limited. After the expiration, the customer's VIP qualification is automatically cleared (the time is generally three days). It improves the sales efficiency and guarantees the interests of the merchants. In the application of the commodity purchase unit of the client, according to the corresponding operation history of the customer, that is, the preference operation, it can push the commodity information of interest to the customer (increase the sales volume of the corresponding merchant's commodity, and also provide consumers with more interesting commodity information. real-time dynamic information).

As shown in Fig. 1, the management end of the present invention realizes the management of merchants' check-in at the merchant's end and the customer registration management of the client. The processing of withdrawing from the application platform effectively guarantees the interests of customers. The specific application process of the present invention is as follows. The merchant publishes and displays the products through the product release and display unit, and automatically forms a mutual aid alliance between the merchant mutual aid unit and the registered merchant users, so as to sell the products of the merchants and click on the interested parties for the customers. merchants offer more choices. When customers (consumers) need to shop and consume, they can check the corresponding product information in the shopping mall circle, street store circle, live broadcast circle, and convenience circle of the client according to the shopping methods they are interested in, and then go to the corresponding physical store for shopping and consumption. After consumers shop and consume in the corresponding physical store, the merchant obtains the shopping consumption information of the corresponding customer through the commodity sales unit, and then clicks on the mutual aid merchant for authorization through the corresponding interface; The interface displays the specific information of all the mutual aid merchants of the current corresponding merchants, select three merchants of interest to click, after the customer clicks the three merchants through the VIP click unit interface, they will automatically obtain the three new merchant VIPs after they have been selected. Qualification for physical shopping consumption. Within three days after the customer obtains the VIP product shopping or consumption qualification of other merchants, he can get a price discount when shopping at the corresponding VIP merchant (after the customer purchases and consumes with the VIP qualification, the product sales unit of the corresponding merchant will clear the corresponding VIP qualification); at the same time, the customer After shopping at the other three mutual-aid merchants of the initial merchant, you can also obtain the VIP shopping qualifications of the three cooperative and mutual-aid merchants of the other three new mutual-aid merchants, and then you can go to other merchants for shopping and consumption. In this way, through the chain Preferential shopping consumption, mutual benefit mode, realize customers to obtain high-quality low-cost products, and bring sales and benefits to sellers.

As shown in FIG. 1 , the present invention is based on the Internet technology, combining the respective advantages of online and physical stores, and effectively integrates the two. It not only brings more choices and benefits to consumers in shopping, but also greatly improves the sales volume and economic benefits of brick-and-mortar merchants through the mutual promotion model. The present invention effectively overcomes various drawbacks existing in the actual operation of the existing physical stores, that is, online convenience based on the Internet is realized, and consumers can obtain more real and effective face-to-face services in the physical store, so the present invention has high application value.

While the basic principles and main features and advantages of the present invention have been shown and described above, it will be apparent to those skilled in the art that the present invention is limited to the details of the above-described exemplary embodiments without departing from the spirit or essentiality of the present invention. In the case of the characteristic features, the present invention can be implemented in other specific forms. Therefore, the embodiments are to be regarded in all respects as illustrative and not restrictive, and the scope of the invention is defined by the appended claims rather than the foregoing description, which are therefore intended to fall within the scope of the appended claims. All changes within the meaning and range of the equivalents of , are included in the present invention.

In addition, it should be understood that although this specification is described according to an embodiment, it does not mean that the embodiment only includes an independent technical solution. This description in the specification is only for the sake of clarity. Those skilled in the art should take the specification as a whole and implement the The technical solutions in the examples can also be appropriately combined to form other embodiments that can be understood by those skilled in the art.

Claims (8)

1. a kind of entity resource sharing economic model that can improve the profitability of offline merchants, it is characterized in that adopting merchant end, client, management end application software as the platform of sales, shopping, management; described merchant end is installed in the physical store merchant The application software in the Internet device, the client is the application software installed in the consumer Internet device, and the merchant and the client are interconnected through the cloud; a selection unit; the client has a commodity purchase unit and a VIP click unit; The commodity purchase unit of the client has multiple selection interfaces, which are shopping mall circle, street store circle, live broadcast circle, convenience circle, and entertainment circle; the merchant publishes commodity information through the commodity release and display unit, according to the different types of release, respectively. Display in the shopping mall circle, street store circle, live broadcast circle, and convenience circle of the client. Customers can view the corresponding product information released by several merchants through the shopping mall circle, street store circle, live broadcast circle, and convenience circle. The entertainment unit serves as the interface for providing entertainment functions. Attract more customers to use the download client; in the application of the commodity release and display unit, the entity store merchants publish and display commodities through it, and the merchant mutual aid unit stores various information of several registered merchants, and realizes the communication between several registered merchants. The selection unit displays various information of several mutually assisted merchants for customers to select. The customer obtains various information of interested merchants through the commodity purchase unit and then goes to the physical store for shopping. After shopping, the merchant passes through the commodity sales unit. Obtain the shopping and consumption information of the corresponding customer, and authorize the customer to click on the mutual aid merchants. The customer clicks the specific information of all the mutual aid merchants of the current merchant displayed on the VIP click unit interface, and the customer clicks multiple through the VIP click unit interface. After the merchant, the VIP entity shopping consumption qualification of multiple selected merchants is automatically obtained. The VIP entity shopping consumption qualification obtained by the customer for shopping at the initial merchant can also be obtained after shopping at other mutual aid merchants of the initial merchant. VIP physical shopping qualifications of multiple cooperative mutual-aid merchants, through the cooperation and mutual assistance of merchants, to achieve merchant resource sharing, chain-type preferential shopping combined with online promotion of physical consumption, so that customers can obtain high-quality and low-priced products, and give them to sellers. It brings sales and benefits, and better solves the problem of business customers; in the management application, it can realize the business check-in management on the business side and the customer registration management on the client side. Qualifications will be assessed, and dishonest merchants will be withdrawn from the application platform. 2. A kind of entity resource sharing economic model that can improve the profitability of offline merchants according to claim 1, is characterized in that, there are four interfaces for releasing and displaying commodities by the commodity release and display unit of the merchant side, which are respectively a shopping mall display interface, a street display interface, and a shopping mall display interface. Store display interface, live broadcast display interface, and convenience display interface. Merchants select corresponding functions to release products according to actual needs, actual product types and distribution methods. The released product content includes pictures and videos. Online editing, modification, addition and subtraction operations of various commodities. 3. A kind of entity resource sharing economic model that can improve the profitability of offline merchants according to claim 2, it is characterized in that, the commodity release and display unit on the merchant side publishes the displayed commodity information, and the display interface can display various kinds of products distributed by registered merchants. Product type and price, sales, stock, address and word-of-mouth comments. 4. The entity resource sharing economic model that can improve the profitability of offline merchants according to claim 1, characterized in that, in the application of the merchant mutual aid unit, the merchant can manage several mutual aid merchants, and can increase or decrease them. 5. A kind of entity resource sharing economic model that can improve the profitability of offline merchants according to claim 1, it is characterized in that, in the application of the merchant mutual aid unit, a mutual aid alliance is automatically formed between registered merchant users, for the merchant's commodity sales, And provide more choices for customers to click on interested merchants. 6. A kind of entity resource sharing economic model that can improve the profitability of offline merchants according to claim 1, it is characterized in that, the customer selects a plurality of merchants through the VIP selection unit interface, and automatically obtains a plurality of selected merchants. The VIP physical shopping consumption qualification of the three merchants can automatically obtain the VIP physical shopping qualification of three merchants each time. 7. A kind of entity resource sharing economic model that can improve the profitability of offline merchants according to claim 6, it is characterized in that, in the VIP point-and-click unit application, after the customer automatically obtains the VIP entity shopping qualifications of three merchants, the entity merchants VIP's preferential shopping consumption time is limited. After expiration, the customer's VIP entity qualification is automatically cleared, which improves sales efficiency and ensures the interests of merchants. 8. a kind of entity resource sharing economic model that can improve the profitability of offline merchants according to claim 1, is characterized in that, according to the corresponding needs of customers in the VIP point-and-click unit interface application of the client, the VIP of interested merchants can be selected freely Entity shopping qualifications and information, the client's commodity purchase unit application can push the VIP entity shopping qualifications and information of interested merchants to the customer according to the customer's corresponding operation history, that is, the preference operation.

Images