WO2017041359A1 - Information pushing method, apparatus and device, and non-volatile computer storage medium - Google Patents

Abstract

Provided are an information pushing method, apparatus and device, and a non-volatile computer storage medium. The method comprises: acquiring page content which is browsed by a user; acquiring push information that matches the page content; and pushing the push information to the user. In the disclosure, information is no longer pushed to a user based on a keyword provided by a search engine as in the prior art, the information push is associated with page content browsed by the user, and the information that matches the page content browsed by the user is pushed to the user. Compared with the prior art, the precision of information pushing is higher, and the click rate of the pushed information is improved.

Description

Information push method, device, device and non-volatile computer storage medium

The present application claims priority to Chinese Patent Application No. 201510570754.5, entitled "Information Pushing Method and Apparatus", filed on September 9, 2015.

Technical field

The present disclosure relates to the field of Internet technologies, and in particular, to an information push method, apparatus, device, and non-volatile computer storage medium.

Background technique

The traditional information push method is an information push mode based on keywords provided by search engines to actively match user needs. For example, traditional Internet keyword advertisements usually provide keywords from advertisers to advertisers. Advertisers create advertisements based on keywords provided by ad networks. When users perform keyword search services, they can see the keywords they are searching for. For related ads, the user can choose to click on an advertisement that is attractive to him. This type of information push is not precise enough, resulting in a lower click-through rate for push messages.

Summary of the invention

Aspects of the present disclosure provide an information push method, apparatus, device, and non-volatile computer storage medium for improving push accuracy and improving click rate of push information.

An aspect of the present disclosure provides an information pushing method, including:

Obtain the content of the page viewed by the user;

Obtaining push information that matches the content of the page;

Pushing the push information to the user.

As a further improvement of the disclosure, the obtaining the push information that matches the content of the page includes:

Obtaining part or all of the content of the push information according to the content of the page;

Matching is performed in the information base according to part or all of the content of the push information to obtain the push information.

As a further improvement of the disclosure, the obtaining part or all of the content of the push information according to the content of the page includes:

If the current network speed is less than the preset network speed threshold, extract part or all of the content of the push information from the title of the page content;

If the current network speed is greater than or equal to the preset network speed threshold, part or all of the content of the push information is extracted from the title and body of the webpage content.

As a further improvement of the disclosure, the obtaining the content of the page browsed by the user includes:

Obtaining page content that the user is browsing on the user's terminal device; and/or

Obtaining the page content that the user browsed before on the user's terminal device.

As a further improvement of the disclosure, the pushing the push information push to the user includes:

Displaying the push information in an information window in an arbitrary area on the page content that the user is browsing, the height of the information window is smaller than the screen height of the terminal device, and the width of the information window is less than or equal to the The screen width of the terminal device.

As a further improvement of the present disclosure, the terminal device is a mobile terminal.

As a further improvement of the present disclosure, after the pushing the push information push to the user, the method further includes:

The push information is updated in real time according to changes in the content of the page.

As a further improvement of the present disclosure, after the pushing the push information push to the user, the method further includes:

And accessing the push information according to the click request of the user to the push information to obtain an access result;

Presenting the access result to the user.

In another aspect of the present disclosure, an information pushing apparatus is provided, including:

a page obtaining module, configured to obtain a page content viewed by a user;

An information obtaining module, configured to acquire push information that matches the content of the page;

a pushing module, configured to push the push information to the user.

As a further improvement of the disclosure, the information acquisition module is specifically configured to:

Obtaining part or all of the content of the push information according to the content of the page;

Matching is performed in the information base according to part or all of the content of the push information to obtain the push information.

As a further improvement of the disclosure, the information acquisition module is specifically configured to:

If the current network speed is less than the preset network speed threshold, extract part or all of the content of the push information from the title of the page content;

If the current network speed is greater than or equal to the preset network speed threshold, part or all of the content of the push information is extracted from the title and body of the webpage content.

As a further improvement of the present disclosure, the page obtaining module is specifically configured to:

Obtaining page content that the user is browsing on the user's terminal device; and / or

Obtaining the page content that the user browsed before on the user's terminal device.

As a further improvement of the present disclosure, the push module is specifically configured to:

Displaying the push information in an information window in an arbitrary area on the page content that the user is browsing, the height of the information window is smaller than the screen height of the terminal device, and the width of the information window is less than or equal to the The screen width of the terminal device.

As a further improvement of the present disclosure, the terminal device is a mobile terminal.

As a further improvement of the present disclosure, the push module is further configured to:

The push information is updated in real time according to changes in the content of the page.

As a further improvement of the present disclosure, the apparatus further includes:

An access module, configured to access the push information according to the click request of the user to the push information to obtain an access result;

And a display module, configured to display the access result to the user.

In another aspect of the present disclosure, an apparatus is provided, comprising:

One or more processors;

Memory

One or more programs, the one or more programs being stored in the memory, when executed by the one or more processors:

Obtain the content of the page viewed by the user;

Obtaining push information that matches the content of the page;

Pushing the push information to the user.

In another aspect of the present disclosure, a non-volatile computer storage medium storing one or more programs when the one or more programs are provided When the sequence is executed by a device, the device is caused:

Obtain the content of the page viewed by the user;

Obtaining push information that matches the content of the page;

Pushing the push information to the user.

In the present disclosure, firstly, the page content browsed by the user is acquired, and the push information matching the content of the page browsed by the user is acquired, and the push information matching the content of the page browsed is pushed to the user to implement information push. The disclosure associates the information push with the page content browsed by the user, and pushes the information that matches the content of the page that the user browses, and does not push the information to the user based on the keyword provided by the search engine as in the prior art, and the prior art Compared with its push accuracy, it is beneficial to improve the click rate of push information.

DRAWINGS

FIG. 1 is a schematic flowchart of a method for pushing information according to an embodiment of the present disclosure;

FIG. 2 is a schematic structural diagram of an information pushing apparatus according to an embodiment of the present disclosure;

FIG. 3 is a schematic structural diagram of an information pushing apparatus according to another embodiment of the present disclosure.

detailed description

The technical solutions in the embodiments of the present disclosure will be clearly and completely described in conjunction with the drawings in the embodiments of the present disclosure. It is a partial embodiment of the present disclosure, and not all of the embodiments. All other embodiments obtained by a person of ordinary skill in the art based on the embodiments of the present disclosure without departing from the inventive scope are the scope of the disclosure.

Traditional information push is a keyword based on the search engine to actively match the user needs The information push mode. For example, assuming that the keyword entered by the user is "mobile phone", the search engine will push other information related to the "mobile phone", such as an advertisement, to the user in addition to providing the user with search results related to the "mobile phone". However, what the user really cares about is not the link of the search result, but the details of some or some of the search results. Therefore, other information that is only pushed to the user based on the keywords provided by the search engine may not be the user's attention. The push accuracy is poor, and it is not good to attract users to click, resulting in lower click rate of push information.

In view of the above problems, the present disclosure provides a solution. The main principle is to combine the page content browsed by the user with the information push, and push the push information that matches the page content browsed by the user to the user. Since the user will browse the content of the page, the user is interested in the content of the page to a certain extent. Compared with other push information, the push information matching the content of the page browsed by the user is more likely to be the push information that the user wants to pay attention to. To a certain extent, it will increase the appeal to the user and attract the user to click on the push information. Therefore, pushing the push information matching the content of the page browsed by the user to the user can improve the accuracy of the information push and improve the click of the push information. Rate, reduce the interference caused by push information to users, and improve user experience.

The technical solutions of the present disclosure will be described in detail below through specific embodiments.

FIG. 1 is a schematic flowchart diagram of an information pushing method according to an embodiment of the present disclosure. As shown in Figure 1, the method includes:

101. Obtain the content of the page browsed by the user.

102. Obtain push information that matches the content of the above page.

103. Push the above push information to the user.

This embodiment provides an information pushing method, which can be executed by an information pushing device. According to the application scenario of the embodiment, the information pushing device may be located at the search engine or the mobile terminal. Implemented in (app).

With the development of Internet technology, users can browse the pages of various websites through their terminal devices, such as personal computers (PCs) or mobile terminals (for example, mobile phones, tablets). In this process, the information push device can push information to the user.

Specifically, the information pushing device may obtain the page content browsed by the user; obtain the push information that matches the content of the page; push the obtained push information to the user, combine the page content scanned by the user with the information push, and improve the information push. Accuracy, improve the click rate of push information.

The content of the page browsed by the user may be a result page that the user searches through the search engine, or may be a detailed page of the search result that the user clicks on a link of the search result in the result page, or may directly input the page by the user. The page accessed by the URL.

In addition, obtaining the page content browsed by the user may be: acquiring the page content that the user is browsing on the terminal device; and/or acquiring the page content (which may be simply referred to as the history page content) that the user has browsed before on the terminal device.

For example, the information push device can monitor the user's online behavior, for example, a plug-in can be installed in the user's online tool to monitor the user's online behavior. When the user browses the web browsing page, the information pushing device actively acquires the page content browsed by the user. The obtaining method may obtain the content of the page that the user is browsing during the browsing process of the user, or obtain the content of the page that the user browsed before the user finishes browsing. For another example, when the user browses a certain page content, the page where the page content is located sends an information push request to the information pushing device, where the information push request carries the identification information of the page, such as a URL; the information pushing device pushes the request according to the information. Get the content of the page the user is browsing.

After obtaining the content of the page browsed by the user, the information pushing device can browse according to the user. The content of the page, obtaining part or all of the content of the push information; matching in part or all of the content of the push information in the information base to obtain the push information that matches the content of the page.

Further, considering that the push information is information related to the page content browsed by the user, the page content should include some or all of the content of the push information. Based on this, the information pushing device may extract part or all of the content of the push information from the page content according to the content of the page browsed by the user, and then perform matching in the information base according to part or all of the content of the push information to obtain the push information.

The information pushing device needs to access the content of the page when extracting part or all of the content of the push information from the page content according to the content of the page browsed by the user. Considering the amount of information on the page content, if the current network condition is poor, it will affect the extraction speed. Based on this, the information pushing device can determine whether the current network speed is greater than or equal to the preset network speed threshold. If the determination result is, that is, the current network speed is greater than or equal to the preset network speed threshold, the title and body of the page content viewed from the user. Extracting part or all of the content of the push information, because the network condition is good at this time, the extraction speed can be ensured, and extracting part or all of the content of the push information from the title and the body can ensure the extraction precision, which is beneficial to further improve the push information push accuracy. If the judgment result is no, that is, the current network speed is less than the preset network speed threshold, part or all of the content of the push information is extracted from the title of the page content browsed by the user, and since the network condition is not good at this time, the selection from the title is selected. Part or all of the content of the push information is extracted to ensure a balance between the extraction speed and the extraction accuracy.

The title of the page content is the text contained in the Title tag, which is the most important factor in page optimization. The title is the most eye-catching part of the page content and one of the most directly affecting whether the user clicks. The body of the page content mainly refers to the substance of the web page after excluding page navigation, footer, advertisement, and the like. Of course, you can also add everything except the title. Think of it as the body part.

Specifically, when part or all of the content of the push information is obtained according to the content of the page browsed by the user, the content of the page may be segmented, for example, a forward maximum matching method, a reverse maximum matching method, a two-way maximum matching method, and the like may be used. The method performs segmentation processing on the content of the above page to obtain a word segmentation result; matching the word segmentation result with the pushable vocabulary in the pre-obtained information list, thereby obtaining part or all of the content of the push information; wherein the information list mainly stores the The vocabulary extracted from the description information of the products of each industry and each brand.

For example, when part or all of the content of the push information is extracted from the title and the body of the page content, the title and the body of the page content may be subjected to word segmentation processing to obtain a word segmentation result; the word segmentation result and the pre-obtained information list are The pushable vocabulary is matched to obtain part or all of the push information.

For example, when part or all of the content of the push information is extracted from the title of the page content, the title of the page content may be subjected to word segmentation processing to obtain a word segmentation result; and the word segmentation result and the pushable word in the pre-obtained information list may be Matching is performed to obtain some or all of the content of the push information.

The pushing information according to the part or all of the content of the push information in the information library to obtain the matching information corresponding to the content of the page may be: pushing the part or all of the content of the push information corresponding to each push information in the information library. The vocabulary is matched to obtain the push information with the highest matching degree; or some or all of the content of the push information is matched with the pushable vocabulary corresponding to each push information in the information library, and the push information whose matching degree is greater than the preset matching degree threshold is obtained.

After the push information is acquired, the obtained push information is pushed to the user. In an optional In the implementation manner, the push information may be displayed in an information window in any area of the page content that the user is browsing. For example, the height of the information window may be smaller than the screen height of the user's terminal device, and the width of the information window may be less than or equal to the screen width of the terminal device, but is not limited thereto. For example, the height of the information window may be between 1/5 and 1/2 of the screen height of the terminal device, preferably around 1/3 of the screen height of the terminal device, but is not limited thereto.

In the era of mobile Internet, users use mobile terminals to access the Internet as a trend. However, due to the limitation of the screen size of mobile terminals, if the information cannot be reasonably pushed, not only will the information push efficiency be brought, but also the user will be greatly disturbed. Let users feel offended. Since the existing information push method is not applicable to the mobile version page, that is, the negative effect of information push is greater than the information push benefit, so the current mobile page of each major website basically does not push information display. The mobile version page refers to a page displayed by the mobile terminal. The information pushing method provided by the present disclosure combines the webpage content browsed by the user with the information push, and pushes the push information matched with the page content browsed by the user to the user, to some extent, the push information that the user wants to pay attention to. It will increase the appeal to the user, attract the user to click the push information, push the information push to a higher accuracy, push the click rate of the information, and reduce the interference caused by the push information to the user, thus solving the above problem , so you can push information on the mobile page. That is to say, the page content browsed by the user in the present disclosure may be the page content browsed by the user through the mobile terminal.

Specifically, when the user browses the page through the mobile terminal, the information pushing device may acquire the page content browsed by the user on the mobile terminal; according to the content of the page, obtain part or all of the content of the push information, according to part or all of the push information. The content is matched in the information base to obtain the push information matching the content of the above page, and the obtained push information is pushed to the user.

Further, a manner of pushing the acquired push information to the user includes: the information push device may display the push information in an information window in an arbitrary area of the page content that the user is browsing. For example, the height of the information window may be smaller than the screen height of the mobile terminal, and the width of the information window may be less than or equal to the screen width of the mobile terminal, but is not limited thereto. For example, the height of the information window may be between 1/5 and 1/2 of the screen height of the mobile terminal, preferably around 1/3 of the screen height of the mobile terminal, but is not limited thereto.

Further, as time changes, the content of the page viewed by the user changes. For example, after the user browses through a screen of content, they will continue to browse the next screen. Or, after the user has finished browsing a page, they will continue to browse the next page. Based on this, after the push information push is pushed to the user, the pushed push information can be updated in real time according to the change of the page content. The process of updating the pushed push information in real time according to the change of the content of the page is similar to the process of pushing the information described in the foregoing embodiment, and details are not described herein again.

Optionally, a push information may be preset as the default push information. For example, the push information with the highest degree of matching with the keyword input by the user may be used as the default push information. When the push information matching the content of the page browsed by the user is not obtained, the default push information may be obtained, and the default push information is pushed to the user.

After pushing the push information push to the user, the user can click on the push information to request access to the push information. Based on this, the information pushing device can also access the push information according to the user's click request for the push information to obtain the access result, and present the access result to the user. Since the push information is related to the content of the page viewed by the user, the probability that the user clicks on the push information is high.

The push information may be an advertisement, an access address of the app, a download link of the app, or a payment request. According to the different push information, the access result to the push information will also have Different. For example, the access result may specifically be an advertisement detail page, an app homepage, an app store where the app is located, or a payment page, and may also be some structured data related to the push information.

It should be noted that, for the foregoing method embodiments, for the sake of brevity, they are all described as a series of action combinations, but those skilled in the art should understand that the present disclosure is not limited by the described action sequence. Because certain steps may be performed in other sequences or concurrently in accordance with the present disclosure. In addition, those skilled in the art should also understand that the embodiments described in the specification are all preferred embodiments, and the actions and modules involved are not necessarily required by the present disclosure.

In the above embodiments, the descriptions of the various embodiments are different, and the details that are not detailed in a certain embodiment can be referred to the related descriptions of other embodiments.

FIG. 2 is a schematic structural diagram of an information pushing apparatus according to an embodiment of the present disclosure. As shown in FIG. 2, the device includes: a page acquisition module 21, an information acquisition module 22, and a push module 23.

The page obtaining module 21 is configured to obtain the page content browsed by the user.

The information obtaining module 22 is configured to acquire the push information that matches the page content acquired by the page obtaining module 21.

The pushing module 23 is configured to push the push information acquired by the information acquiring module 22 to the user.

In an optional implementation, the information obtaining module 22 is specifically configured to:

Obtain some or all of the above push information according to the content of the page;

Matching part or all of the content of the push information in the information base to obtain the push information.

In an optional implementation, the information obtaining module 22 is specifically configured to:

If the current network speed is less than the preset network speed threshold, extract the push from the title of the page content. Part or all of the information;

If the current network speed is greater than or equal to the preset network speed threshold, part or all of the content of the push information is extracted from the title and body of the webpage content.

In an optional implementation, the page obtaining module 21 is specifically configured to:

Obtaining the content of the page that the user is browsing on the user's terminal device; and/or

Obtain the content of the page that the user has previously viewed on the user's terminal device.

In an optional implementation, the pushing module 23 is specifically configured to:

The push information is displayed in an information window in any area on the page content that the user is browsing. The height of the information window is smaller than the screen height of the terminal device, and the width of the information window is less than or equal to the screen width of the terminal device. For example, the height of the information window may be between 1/5 and 1/2 of the screen height of the terminal device, preferably around 1/3 of the screen height of the terminal device, but is not limited thereto.

In an optional implementation manner, the foregoing terminal device is a mobile device, such as a mobile phone, a tablet computer, or the like.

In an optional implementation manner, the pushing module 23 is further configured to: update the push information in real time according to the change of the page content.

In an optional implementation, as shown in FIG. 3, the device further includes: an access module 24 and a display module 25.

The access module 24 is configured to, after the push module 23 pushes the push information to the user, access the push information according to a click request of the push information pushed by the push module 23 to obtain an access result.

The display module 25 is configured to display the access result obtained by the access module 24 to the user.

The information pushing device provided in this embodiment obtains the content of the page browsed by the user, and then obtains Push information matching the content of the page browsed by the user, and pushing the obtained push information to the user to implement information push. The push information pushing device provided by the embodiment associates the information push with the page content browsed by the user, and pushes the push information that matches the page content of the browse to the user, and is no longer based on the keyword provided by the search engine as in the prior art. The user pushes the information, and the push information is more accurate than the prior art, and the click rate of the push information is improved.

A person skilled in the art can clearly understand that for the convenience and brevity of the description, the specific working process of the system, the device and the unit described above can refer to the corresponding process in the foregoing method embodiment, and details are not described herein again.

In the several embodiments provided by the present disclosure, it should be understood that the disclosed system, apparatus, and method may be implemented in other manners. For example, the device embodiments described above are merely illustrative. For example, the division of the unit is only a logical function division. In actual implementation, there may be another division manner, for example, multiple units or components may be combined or Can be integrated into another system, or some features can be ignored or not executed. In addition, the mutual coupling or direct coupling or communication connection shown or discussed may be an indirect coupling or communication connection through some interface, device or unit, and may be in an electrical, mechanical or other form.

The units described as separate components may or may not be physically separated, and the components displayed as units may or may not be physical units, that is, may be located in one place, or may be distributed to multiple network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of the embodiment.

In addition, each functional unit in each embodiment of the present disclosure may be integrated into one processing unit, or each unit may exist physically separately, or may have two or more unit sets. In one unit. The above integrated unit can be implemented in the form of hardware or in the form of hardware plus software functional units.

The above-described integrated unit implemented in the form of a software functional unit can be stored in a computer readable storage medium. The above software functional unit is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) or a processor to perform the methods of the various embodiments of the present disclosure. Part of the steps. The foregoing storage medium includes: a U disk, a mobile hard disk, a read-only memory (ROM), a random access memory (RAM), a magnetic disk, or an optical disk, and the like, which can store program codes. .

It should be noted that the above embodiments are only for explaining the technical solutions of the present disclosure, and are not intended to be limiting; although the present disclosure has been described in detail with reference to the foregoing embodiments, it will be understood by those skilled in the art that The technical solutions described in the foregoing embodiments are modified, or the equivalents of the technical features are replaced by the equivalents. The modifications and substitutions do not depart from the spirit and scope of the technical solutions of the embodiments of the present disclosure.

Claims (18)

An information pushing method, comprising: Obtain the content of the page viewed by the user; Obtaining push information that matches the content of the page; Pushing the push information to the user. The method according to claim 1, wherein the obtaining the push information that matches the content of the page comprises: Obtaining part or all of the content of the push information according to the content of the page; Matching is performed in the information base according to part or all of the content of the push information to obtain the push information. The method according to claim 2, wherein the obtaining part or all of the content of the push information according to the content of the page comprises: If the current network speed is less than the preset network speed threshold, extract part or all of the content of the push information from the title of the page content; If the current network speed is greater than or equal to the preset network speed threshold, part or all of the content of the push information is extracted from the title and body of the webpage content. The method according to any one of claims 1-3, wherein the obtaining the content of the page browsed by the user comprises: Obtaining page content that the user is browsing on the user's terminal device; and/or Obtaining the page content that the user browsed before on the user's terminal device. The method of claim 4, wherein the pushing the push information to the user comprises: Displaying the push information in an information window in an arbitrary area on the page content that the user is browsing, the height of the information window is smaller than the screen height of the terminal device, and the width of the information window is less than or equal to the The screen width of the terminal device. The method according to claim 4 or 5, wherein the terminal device is a mobile terminal. The method according to any one of claims 1-6, wherein after the pushing the push information to the user, the method further comprises: The push information is updated in real time according to changes in the content of the page. The method according to any one of claims 1 to 7, wherein after the pushing the push information to the user, the method further comprises: And accessing the push information according to the click request of the user to the push information to obtain an access result; Presenting the access result to the user. An information pushing device, comprising: a page obtaining module, configured to obtain a page content viewed by a user; An information obtaining module, configured to acquire push information that matches the content of the page; a pushing module, configured to push the push information to the user. The device according to claim 9, wherein the information acquisition module is specifically configured to: Obtaining part or all of the content of the push information according to the content of the page; Matching is performed in the information base according to part or all of the content of the push information to obtain the push information. The apparatus according to claim 10, wherein said information acquisition mode The block is specifically used to: If the current network speed is less than the preset network speed threshold, extract part or all of the content of the push information from the title of the page content; If the current network speed is greater than or equal to the preset network speed threshold, part or all of the content of the push information is extracted from the title and body of the webpage content. The device according to any one of claims 9-11, wherein the page obtaining module is specifically configured to: Obtaining page content that the user is browsing on the user's terminal device; and/or Obtaining the page content that the user browsed before on the user's terminal device. The device according to claim 12, wherein the push module is specifically configured to: Displaying the push information in an information window in an arbitrary area on the page content that the user is browsing, the height of the information window is smaller than the screen height of the terminal device, and the width of the information window is less than or equal to the The screen width of the terminal device. The device according to claim 12 or 13, wherein the terminal device is a mobile terminal. The device according to any one of claims 9 to 14, wherein the push module is further configured to: The push information is updated in real time according to changes in the content of the page. The device according to any one of claims 9-15, further comprising: An access module, configured to access the push information according to the click request of the user to the push information to obtain an access result; And a display module, configured to display the access result to the user. A device that includes: One or more processors; Memory One or more programs, the one or more programs being stored in the memory, when executed by the one or more processors: Obtain the content of the page viewed by the user; Obtaining push information that matches the content of the page; Pushing the push information to the user. A non-volatile computer storage medium storing one or more programs, when the one or more programs are executed by a device, causing the device to: Obtain the content of the page viewed by the user; Obtaining push information that matches the content of the page; Pushing the push information to the user.

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