CN102360416A - Network electronic marketing system and intelligent network verification terminal - Google Patents
Network electronic marketing system and intelligent network verification terminal Download PDFInfo
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Abstract
The invention discloses an intelligent network verification terminal and a network electronic marketing system which integrate multiple automatic recognition technologies such as two-dimensional bar codes, RFID (Radio Frequency Identification) electronic tags, IC (Integrated Circuit) cards, NFC (Near-Field Communication) electronic tags, magnetic cards and the like and multiple network access modes such as WIFI (Wireless Fidelity), LAN (Local Area Network), mobile communication networks, dial networking and the like so as to realize subsequent verification service of network electronic marketing. Therefore, by utilizing the network electronic marketing system and the intelligent network verification terminal, the security and diversity of verification of the network marketing system are improved, simultaneously the functions of the system are enriched and more value-added services are brought to the two trading parties.
Description
Technical field
The present invention relates to the network marketing field, particularly relate to a kind of network electronic marketing system, intelligent network verification terminal and data processing method of gathering multiple automatic identification technologies such as two-dimensional bar code, RFID electronic tag, IC-card, NFC electronic tag, magnetic card.
Background technology
It is in the wide range of commercial trade activity of all parts of the world that ecommerce typically refers to; Under the open network environment in the Internet; Based on the browser/server application mode; Both parties do not carry out various commercial activities with meeting, a kind of novel commercial operation pattern of shopping online, the online transaction between the trade company and online E-Payment and various commercial activity, transaction, finance activities that realizes the consumer and relevant integrated service activity.
Since two thousand seven, the steady growth of Electronic Commerce in China marketing volume, the Electronic Commerce in China market scale broke through 20,000 hundred million yuan in 2010.Following 3 years, be still period of sustainable growth of Electronic Commerce in China scale of investment and outburst, the Electronic Commerce in China investment market will welcome the development climax of a new round.On the one hand, the promulgation of national Eleventh Five-Year Plan e-commerce development planning in 2007 indicates that the total arrangement of government's promotion ecommerce forms; On the other hand, ecommerce is in the application effect of enterprise and obvious day by day to the impetus of economy, social development.
To the characteristic of ecommerce online trading, inevitably just exist the process of transaction verification.At present, employed several kinds of transaction verification mode poor stability in the industry, verification mode are single, exist huge defective for the protection of the common interest of online transaction.Simultaneously, the conditional electronic commercial affairs are the trading activity on a kind of line, and the function that for the both sides of transaction, is provided is all very limited with service, can not make good use of the characteristic of network fully and come to realize more value-added service for both parties.
Therefore; How a kind of brand-new network marketing pattern is proposed; Various verification modes are merged mutually, and the both sides for transaction when improving network transaction safety, convenience provide more service, excavate potential function and value that network marketing is contained; Realize really having the network electronic marketing system of meaning, become those skilled in that art and press for one of technical matters of solution.
Summary of the invention
Defective in view of prior art; The present invention provides a kind of intelligent network verification terminal; Said intelligent network verification terminal communicates with the data handling system of network electronic marketing system and is connected, and is used to realize collection, checking, the return message to network electronic marketing system data, it is characterized in that said intelligent network verification terminal comprises: the two dimension code reading module; Be used to read the two-dimensional code electronic voucher, obtain the information in the two-dimensional code electronic voucher; RFID distinguishes module, is used to read noncontact class intellective IC card, obtains the electronic certificate information in the card; Magnetic stripe card recognition module is used to read the electronic certificate information in the magnetic stripe card, is connected with the Unionpay payment channel simultaneously and realizes the POS of Unionpay payment function; The touch-control display screen is used to realize the operation to client software, simultaneously, is used to show that the intelligent network verification terminal generates or by at the line platform feedack, makes businessman and intelligent network verification terminal form interaction; Keysheet module is used for assisting the touch-control display screen to accomplish the intelligent network verification terminal is operated; The network communication module is used to realize intelligent network verification terminal and the interconnected communication of network electronic marketing between line platform; Memory module is used to store the software program of realizing intelligent network verification terminal function; Micro treatment module; Communication link is connected to said two dimension code reading module, said RFID recognition module, said magnetic stripe card recognition module, said touch-control display screen, said Keysheet module, said network communication module, said memory module, is used for realizing the control to above-mentioned each module through software program for execution.
In addition, the present invention also provides a kind of network electronic marketing system, comprises website and the intelligent network verification terminal of network electronic marketing in line platform, data handling system, businessman; Said data handling system is connected at line platform with the network electronic marketing, is used to realize the data of network electronic marketing system are created, manage, safeguarded; It is characterized in that:
Said network electronic marketing comprises at line platform: the foreground module is used for the accounts information that businessman logins, manages oneself; Background module is used for platform management person platform is managed, safeguarded; Interface module is used for interconnected between each module of implementation platform, and interconnected between platform website and the platform; Customer interface module is used to make the website of businessman to dock with the foreground module of platform, makes the various functions that businessman can usage platform; The electronic certificate module, being used to generate with two-dimension code, rfid card, magnetic card is the electronic certificate information confession businessman use of carrier; Said intelligent network verification terminal is used for electronic certificate information is verified.
The present invention provides a kind of network electronic marketing system and intelligent network verification terminal of gathering multiple network access waies such as multiple automatic identification technology such as two-dimensional bar code, RFID electronic tag, IC-card, NFC electronic tag, magnetic card and WIFI, LAN, mobile communications network, dialup networking, realizes the subsequent authentication service of network electronic marketing.Thereby improve the security and the diversity of network marketing system verification, enrich systemic-function simultaneously, bring more value-added service to both parties.
Description of drawings
Fig. 1 is the functional block diagram of the intelligent network verification terminal that combines of multiple automatic identification technology of the present invention;
Fig. 2 is the network structure of network electronic marketing system of the present invention.
Embodiment
For making above-mentioned purpose of the present invention, feature and advantage more obviously understandable, the present invention is done further detailed explanation below in conjunction with accompanying drawing and embodiment.
Fig. 1 is the functional block diagram of the intelligent network verification terminal that combines of multiple automatic identification technology of the present invention.Wherein, intelligent network verification terminal 1 of the present invention communicates with the data handling system 2 of network electronic marketing system through wired or wireless mode and is connected, and is used to realize collection, checking, the return message to network electronic marketing system data.Said intelligent network verification terminal 1 comprises: two dimension code reading module 3, be used to read the two-dimensional code electronic voucher, and obtain the information in the two-dimensional code electronic voucher; RFID distinguishes module 4, is used to read noncontact class intellective IC card, obtains the electronic certificate information in the card; Magnetic stripe card recognition module 5 is used to read the electronic certificate information in the magnetic stripe card, is connected with the Unionpay payment channel simultaneously and realizes the POS of Unionpay payment function; Touch-control display screen 6 is used to realize the operation to client software, simultaneously, is used to show that the intelligent network verification terminal generates or by at the line platform feedack, makes businessman and intelligent network verification terminal form interaction; Keysheet module 7 is used for assisting the touch-control display screen to accomplish the intelligent network verification terminal is operated; Network communication module 8; Be used to realize intelligent network verification terminal and the interconnected communication of network electronic marketing between line platform, said network communication module possesses following communication function: one or more in GPRS communication, CDMA communication, EDGE communication, WIFI communication, 3G communication, ethernet communication, the modem dialing communication; Memory module 9 is used to store the software program of realizing the various functions of intelligent network verification terminal; Micro treatment module 10; Communication link is connected to said two dimension code reading module 3, said RFID recognition module 4, said magnetic stripe card recognition module 5, said touch-control display screen 6, said Keysheet module 7, said network communication module 8, said memory module 9, is used for realizing the control to above-mentioned each module through software program for execution.
Also comprise according to said intelligent network verification terminal 1 of the present invention: print module 11, be used to print consumption certificate, make businessman can obtain to consume foundation, make things convenient for businessman's management day-to-day operations.
Also 1 comprise according to said intelligent network verification terminal of the present invention: voice call module 12 is used to realize the voice call function of intelligent network verification terminal.
Also comprise according to said intelligent network verification terminal 1 of the present invention: expansion connection module 13 is used to realize plugging into of intelligent network hardware terminal and miscellaneous equipment, to strengthen intelligent network hardware terminal storage capacity.
Fig. 2 is a network structure of realizing network electronic marketing system of the present invention.Network electronic marketing system of the present invention comprises website 23 and the intelligent network verification terminal 24 of network electronic marketing in line platform 21, data handling system 22, businessman; Said data handling system 22 is connected at line platform 21 with the network electronic marketing, is used to realize the data of network electronic marketing system are created, manage, safeguarded; Said network electronic marketing comprises at line platform 21:
Foreground module 25, major function are the accounts informations that is used for businessman's login, management oneself.Businessman can create new movable or inquiry, manage announced activity in campaign management functions; In the management function of shop, create new shop and the existing shop of management; In the service inquiry function, can inquire about recent state of affairs; In the business statistics function, can add up state of affairs, through different dimensions the activity effect is inquired about intuitively; In the account management function, can manage, revise the information of account, password etc.
Background module 26, major function are for letting platform management person that platform is managed, safeguarded.The login account that platform management person can inquire about in the account management function, manage businessman; In the management function of shop, the shop that inquiry, management businessman set up; In campaign management functions, the activity that inquiry, management businessman are created; In the recognizing apparatus management function, input, the behaviour in service of inquiry intelligent network hardware terminal are managed plugging into of intelligent network hardware terminal and platform; In the query statistic function, the behaviour in service of inquiry foreground module; In official control's function, the website of platform is managed.
Interface module 27, major function are interconnected between each module in the implementation platform, and interconnected between platform website and the platform.
Customer interface module 28, major function are that the website of businessman can be docked with the foreground module of platform, make the various functions that businessman can usage platform.
In order to further specify the course of work of e-marketing of the present invention system, down in the face of network electronic marketing system of the present invention the process of handling for data describe, specific as follows:
Set up Merchant Account information on line on the platform;
Businessman lands the account of oneself, account executive through login name and password;
Can on platform, create marketing, popularization activity behind businessman's logon account;
Businessman can also set up own affiliated shops on platform simultaneously;
Activity Type can be selected during the foundation activity by businessman, and the shops that participates in;
The movable back businessman that sets up can selection activity input mode;
System can provide businessman's corresponding movable and make template according to the input mode of businessman's selection, and businessman is editing activity information on template, accomplishes the making of active page;
After active page completed, the member can select in businessman, and providing with two-dimension code, rfid card, magnetic card is that the electronic certificate information of carrier is carried out activity input;
The impression information of movable foundation activity in database when throwing in;
The member can receive the activity that businessman throws in the mode of electronic certificate;
After the member receives electronic certificate, can carry electronic certificate then and consume to the shops of the appointment of businessman;
When the member consumes, show the electronic certificate of oneself, and to the intelligent network hardware terminal, distinguish;
The intelligent network hardware terminal can be uploaded onto the server the information in the electronic certificate after distinguishing member's electronic certificate through network, verify, compare with the activity impression information database that stores in the server;
If authorization information is correct, server can return to the correct information of intelligent network hardware terminal checking, and on the display screen of intelligent network hardware terminal, shows authorization information;
Simultaneously the information of empirical tests is write down in the server storehouse that can Update Information;
The member can consume according to the information of checking;
Print consumption flowing water inventory simultaneously;
If authorization information is by record, server can return to the intelligent network hardware terminal and verify information recorded, and shows that on the display screen of intelligent network hardware terminal electronic certificate is used;
The member can not use electronic certificate to consume;
If authorization information is expired, server can return to the expired information of intelligent network hardware terminal checking, and shows that on the display screen of intelligent network hardware terminal electronic certificate is expired;
The member can not use electronic certificate to consume;
If the authorization information mistake, server can return to the information of intelligent network hardware terminal authentication error, and on the display screen of intelligent network hardware terminal, shows the authorization information mistake;
The member then can not consume through electronic certificate.
Should be noted that at last: above embodiment is only in order to technical scheme of the present invention to be described but not to its restriction; Although with reference to preferred embodiment the present invention has been carried out detailed explanation, the those of ordinary skill in affiliated field is to be understood that: still can specific embodiments of the invention make amendment or the part technical characterictic is equal to replacement; And not breaking away from the spirit of technical scheme of the present invention, it all should be encompassed in the middle of the technical scheme scope that the present invention asks for protection.
Claims (10)
1. intelligent network verification terminal; Said intelligent network verification terminal communicates with the data handling system of network electronic marketing system and is connected; Be used to realize collection, checking, return message, it is characterized in that said intelligent network verification terminal comprises network electronic marketing system data:
The two dimension code reading module is used to read the two-dimensional code electronic voucher, obtains the information in the two-dimensional code electronic voucher;
RFID distinguishes module, is used to read noncontact class intellective IC card, obtains the electronic certificate information in the card;
Magnetic stripe card recognition module is used to read the electronic certificate information in the magnetic stripe card, is connected with the Unionpay payment channel simultaneously and realizes the POS of Unionpay payment function;
The touch-control display screen is used to realize the operation to client software, simultaneously, is used to show that the intelligent network verification terminal generates or by at the line platform feedack, makes businessman and intelligent network verification terminal form interaction;
Keysheet module is used for assisting the touch-control display screen to accomplish the intelligent network verification terminal is operated;
The network communication module is used to realize intelligent network verification terminal and the interconnected communication of network electronic marketing between line platform;
Memory module is used to store the software program of realizing intelligent network verification terminal function;
Micro treatment module; Communication link is connected to said two dimension code reading module, said RFID recognition module, said magnetic stripe card recognition module, said touch-control display screen, said Keysheet module, said network communication module, said memory module, is used for realizing the control to above-mentioned each module through software program for execution.
2. intelligent network verification terminal according to claim 1 is characterized in that said intelligent network verification terminal also comprises:
Print module is used to print consumption certificate.
3. intelligent network verification terminal according to claim 1 is characterized in that said network communication module possesses following communication function: one or more in GPRS communication, CDMA communication, EDGE communication, WIFI communication, 3G communication, ethernet communication, the modem dialing communication.
4. intelligent network verification terminal according to claim 1 is characterized in that said intelligent network verification terminal also comprises:
The voice call module is used to realize the voice call function of intelligent network verification terminal.
5. intelligent network verification terminal according to claim 1 is characterized in that said intelligent network verification terminal also comprises:
Expansion connection module is used to realize plugging into of intelligent network hardware terminal and miscellaneous equipment.
6. a network electronic marketing system comprises website and the intelligent network verification terminal of network electronic marketing in line platform, data handling system, businessman; Said data handling system is connected at line platform with the network electronic marketing, is used to realize the data of network electronic marketing system are created, manage, safeguarded; It is characterized in that:
Said network electronic marketing comprises at line platform:
The foreground module is used for the accounts information that businessman logins, manages oneself;
Background module is used for platform management person platform is managed, safeguarded;
Interface module is used for interconnected between each module of implementation platform, and interconnected between platform website and the platform;
Customer interface module is used to make the website of businessman to dock with the foreground module of platform, makes the various functions that businessman can usage platform;
The electronic certificate module, being used to generate with two-dimension code, rfid card, magnetic card is the electronic certificate information confession businessman use of carrier;
Said intelligent network verification terminal is used for electronic certificate information is verified.
7. network electronic marketing system according to claim 6 is characterized in that said intelligent network verification terminal comprises:
The two dimension code reading module is used to read the two-dimensional code electronic voucher, obtains the information in the two-dimensional code electronic voucher;
RFID distinguishes module, is used to read noncontact class intellective IC card, obtains the electronic certificate information in the card;
Magnetic stripe card recognition module is used to read the electronic certificate information in the magnetic stripe card, is connected with the Unionpay payment channel simultaneously and realizes the POS of Unionpay payment function;
The touch-control display screen is used to realize the operation to client software, simultaneously, is used to show that the intelligent network verification terminal generates or by at the line platform feedack, makes businessman and intelligent network verification terminal form interaction;
Keysheet module is used for assisting the touch-control display screen to accomplish the intelligent network verification terminal is operated;
The network communication module is used to realize intelligent network verification terminal and the interconnected communication of network electronic marketing between line platform;
Memory module is used to store the software program of realizing intelligent network verification terminal function;
Micro treatment module; Communication link is connected to said two dimension code reading module, said RFID recognition module, said magnetic stripe card recognition module, said touch-control display screen, said Keysheet module, said network communication module, said memory module, is used for realizing the control to above-mentioned each module through software program for execution.
8. intelligent network verification terminal according to claim 7 is characterized in that said intelligent network verification terminal also comprises:
Print module is used to print consumption certificate.
9. intelligent network verification terminal according to claim 7 is characterized in that said network communication module possesses following communication function: one or more in GPRS communication, CDMA communication, EDGE communication, WIFI communication, 3G communication, ethernet communication, the modem dialing communication.
10. intelligent network verification terminal according to claim 7 is characterized in that said intelligent network verification terminal also comprises:
The voice call module is used to realize the voice call function of intelligent network verification terminal;
Expansion connection module is used to realize plugging into of intelligent network hardware terminal and miscellaneous equipment.
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN104574144A (en) * | 2014-12-30 | 2015-04-29 | 东莞市掌商信息科技有限公司 | Marketing network construction method and system based on mobile interaction |
| US9237992B2 (en) | 2009-10-27 | 2016-01-19 | The Procter & Gamble Company | Two-step mascara product |
| CN108734523A (en) * | 2018-05-28 | 2018-11-02 | 杭州量聚网络科技有限公司 | A kind of electric business promotion system |
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Application publication date: 20120222 |