CN101567008A - A method and system for providing content - Google Patents

Abstract

There is provided a method of providing content using a content providing system, including: allowing the content providing system to access through a specific medium; displaying a picture including a plurality of menu items such as a brand content confirmation item and an entrance hall item; if the user selects the brand content confirmation item in the plurality of menus, outputting a picture comprising specific brand goods and a search keyword input window; receiving user search keyword input; outputting a search result screen including a brand matched with the input search keyword; outputting an electronic book associated with the brand selected by the user; outputting the brand shop selected by the user through the electronic book; classifying and outputting brand contents selected by a user according to different generated main bodies through an electronic book; storing the content selected by the user in the content classified and output according to different generated main bodies into an internal user space; providing a publicity space capable of publicizing the contents stored in the internal user space; and if the user selects the entrance hall item, outputting a picture for confirming a plurality of branded shops according to different shops.

Description

A method and system for providing content

technical field

The present invention relates to a content providing system and a method for providing content through the content providing system.

Background technique

With the development of the Internet and the popularization of mobile communication networks, the era of multimedia such as the Internet, IPTV, mobile communication and digital multimedia broadcasting (DMB) has arrived.

Users can use desktop computers and laptop computers to access the Internet through wired/wireless networks, or use PDAs or mobile phones to access wireless multimedia services (DMB or mobile multimedia services), or use TV to watch Internet TV (IPTV), etc., through a variety of The media gets what it wants.

However, although there are various forms of media, the content available to users is very limited. Users mainly obtain limited content through the media they often use, and often cannot obtain desired content conveniently.

Contents of the invention

The object of the present invention is to provide a content providing method that is easy to search for brand content and provides various brand content according to different generating subjects.

Another object of the present invention is to provide a content providing system that is easy to search for brand content and provides various brand content according to different generating subjects.

Still another object of the present invention is to provide a content providing method for providing content through an electronic book provided with a page on which a brand store can be identified and a page on which brand content can be identified by classification by different generating subjects.

Still another object of the present invention is to provide a content providing system for providing content through an electronic book provided with a page on which a brand store can be confirmed and a page on which brand content can be confirmed by category of each generation subject.

Still another object of the present invention is to provide a content providing method for providing content through a brand store equipped with an electronic book capable of confirming product images and brand content.

Another object of the present invention is to provide a content providing system that provides content through a brand store equipped with an electronic book capable of checking product images and brand content.

Another object of the present invention is to provide a content providing method that takes a specific object selected by a user as an input for searching and provides content through search results related to the specific object.

Another object of the present invention is to provide a content providing system that takes a specific object selected by a user as an input for a search and provides content through search results related to the specific object.

In order to achieve the above object, the present invention provides a method for providing content by using a content providing system, including: the step of allowing the above content providing system to access through specific media; displaying multiple menu items including brand content confirmation items and entry lobby items the step of the screen; if the user selects the above-mentioned brand content confirmation item in multiple menus, then output the step of the screen including the specific brand product and the search keyword input window; the step of receiving the user's search keyword input; the output includes the same as the input The steps of the search result screen of the brand matching the search keyword; the step of outputting the e-book related to the brand selected by the user; the step of outputting the brand store selected by the user through the above-mentioned e-book; The step of classifying and outputting the brand content selected by the user; the step of saving the content selected by the above-mentioned user in the internal user space among the content output according to the classification of different generating subjects; providing a publicity space capable of promoting the content saved in the internal user space Step: If the user selects the above entry lobby item in a plurality of menus, a step of outputting a screen capable of checking a plurality of brand stores by different stores.

In order to achieve the above object, the present invention provides a content providing system, including: a receiving unit for receiving an access signal of a specific medium; a database for storing brand content generated by multiple generating bodies according to different generating bodies; receiving user search keywords The input unit for input; the first screen including the output of multiple menu items such as brand content confirmation items and entry lobby items. When the user selects the above-mentioned brand content confirmation items in the multiple menus, output includes specific brand product images and search keywords. The 2nd screen of the input window, the 3rd screen that displays brands that match the entered search keywords, the 4th screen that displays e-books related to the brand selected by the user, and displays the brand stores output from the e-books The 5th screen, the 6th screen where the content of the brand selected by the user is classified and displayed according to the subject of creation of the e-book, if the user selects the above entry lobby item in the multiple menus, it is possible to confirm the stores of multiple brands by store. The output section on the seventh screen; the user space provision section that provides an internal user space that can store the content selected by the user among the contents output by classification by different generating subjects; the promotion space that provides a space that can promote the content stored in the internal user space Provider; a control unit that allows access to the above-mentioned content providing system through a specific medium and controls the above-mentioned receiving unit, database, input unit, output unit, user space providing unit, and publicity space providing unit.

Description of drawings

Fig. 1 is a block diagram of a method for providing content according to an embodiment of the present invention;

Fig. 2 is the block diagram of the content providing system of an embodiment of the present invention;

Fig. 3 is a schematic diagram of an implementation of the content produced by the production department shown in Fig. 2;

FIG. 4 is a flowchart of an embodiment of a method for providing content using the content providing system shown in FIG. 2;

FIG. 5 is a schematic diagram of an embodiment of a screen including a plurality of menu items;

Fig. 6 is a schematic diagram of an embodiment of the screen displayed after the user selects the brand content confirmation item shown in Fig. 5;

Figure 7 is a schematic diagram of an embodiment of an e-book associated with a particular brand;

Fig. 8 is a schematic diagram of an embodiment of a screen for entering a specific brand store;

Fig. 9 is a schematic diagram of an embodiment of a screen displaying detailed information of a specific commodity;

Fig. 10 is a schematic diagram of an embodiment of providing brand content generated by a specific generation subject through an e-book;

FIG. 11 is a schematic diagram of an embodiment of transmitting link information capable of confirming content provided by an e-book in an external user space;

Fig. 12 is a schematic diagram of an embodiment in which brand content related to multiple brands is registered as the corresponding brand content;

13 to 14 are schematic diagrams of an embodiment of a screen that provides a screen capable of writing a comment in a brand content provided through an e-book;

Figure 15 is a schematic diagram showing one embodiment of an internal user space;

Fig. 16 is a schematic diagram of an embodiment in which the internal user space menu is in the form of multiple tables;

Fig. 17 is a schematic diagram of an embodiment of an adjustment space provided by an internal user space;

Fig. 18 is a schematic diagram of an embodiment of a screen capable of editing content stored in an internal user space;

Fig. 19 is a schematic diagram of an embodiment of linkage between internal user space and e-book;

Fig. 20 is a schematic diagram of an embodiment of editing the content saved in the internal user space to the screen of the external user space;

Fig. 21 is a schematic diagram of an embodiment of a publicity space capable of promoting brand content;

Figures 22 to 23 are schematic diagrams of halls with shops;

Fig. 24 is a flowchart of a method for providing content according to another embodiment of the present invention;

Fig. 25 is a flowchart of a related content providing method according to another embodiment of the present invention;

Figure 26 is a screen showing brands matching the entered search criteria;

Fig. 27 is a picture of the specific brand content selected by the user classified and displayed according to different generating subjects;

Fig. 28 is a specific brand shop picture related to an embodiment of the present invention;

FIG. 29 is a schematic diagram of an embodiment of a screen provided by an e-book in a brand store;

Fig. 30 is a schematic diagram of the shopping item content providing system of the present invention;

Fig. 31 is a flow chart of the method for providing shopping item content in the present invention;

32 to 34 are schematic diagrams of the process of displaying content related to shopping items using the system of the present invention.

Detailed ways

Next, the method for providing content by using a content providing system accessible through multiple media of the present invention will be described in more detail with reference to the accompanying drawings.

FIG. 1 is a block diagram of a content providing method according to an embodiment of the present invention. The content providing system 300 of one embodiment of the present invention is connected through the network 150 and can be accessed through the specific medium 100 . The network 150 refers to a network that completes communication through media, including the Internet, a wireless communication network, and a broadcasting network.

In addition, the specific medium 100 includes various terminals that access the content providing system 300 . For example, wireless terminals, TV, IPTV and desktop computers, etc. Specific media 100 can be divided into user terminals that obtain content and advertiser terminals that provide content according to users.

In addition, the content providing system 300 may be accessed through a plurality of media. Accordingly, the content providing system 300 can provide content through a plurality of media. The above content provision includes content display, content transmission and so on.

TV, IPTV, mobile communication, Internet, DMB, etc. can be used as the above-mentioned multiple media.

TV is a medium that receives TV signals sent by radio stations and demodulates the received TV signals to display video and audio information. TVs include analog TVs using analog signals and digital TVs using digital signals.

IPTV is a service that provides broadcast channels, video on demand (VOD), and two-way data services through one terminal using the ultra-high-speed Internet. The elements required to provide IPTV are: the content compression format required to collect and process content from the content provider (CP) and program provider (PP) and smoothly transmit it to the IPTV network; protect the rights of content copyright owners and prevent illegal circulation content protection technology, etc. In the embodiment of the present invention, IPTV does not refer to a simple Internet TV, but a media that does not use a keyboard but only uses a remote controller to control and transmit special content.

Mobile communications include second-generation mobile communications such as GSM and CDMA, third-generation mobile communications such as WCDMA, CDMA2000, High Speed Downlink Packet Access (HSDPA), High Speed Uplink Packet Access (HSUPA), and wireless broadband Internet (Wibro ), long-term evolution (LTE) and other next-generation mobile communication concepts. In addition, it refers to media that transmits exclusive content suitable for the relatively small screen of mobile phones that are intended for portability.

The Internet is a medium for transferring files created using markup languages such as hypertext markup language (html), extensible markup language (xml), and standard generalized markup language (sgml) using hypertext transfer protocol (http) and TCP/IP.

DMB includes the concepts of terrestrial DMB and satellite DMB, and refers to a medium for transmitting dedicated content suitable for a relatively small screen of a portable DMB terminal.

In addition, in this specification, the content corresponding to the media refers to the content optimized to be played by the corresponding media. For example, the content corresponding to the Internet is composed of markup languages such as html, xml or scripting languages such as javascript and embedded programs such as active x and ocx, and is transmitted through TCP/IP; the content corresponding to mobile communication is to simplify the Internet content to The content suitable for mobile communication terminals is transmitted through WAP; the content corresponding to IPTV is compiled into multimedia files in MPEG-2, MPEG-4, WMV-9, H.264 and other formats; the content corresponding to DMB is compiled into Files in formats such as MPEG-2 or MPEG-4, which are smaller in size than those corresponding to IPTV content.

FIG. 2 is a block diagram of a content providing system 300 according to an embodiment of the present invention. The content providing system 300 includes a database 310, a production unit 311, a receiving unit 312, a transmitting unit 313, an updating unit 314, an analyzing unit 315, an input unit 316, a content providing unit 317, an output unit 318, a user space providing unit 319, and a publicity space. The providing unit 320 and the control unit 321 . The components of the above content providing system 300 may be added or deleted according to the needs of the implementation.

The database 310 is a space for storing various information. For example, brand-specific content may be stored in the database 310 described above. Branded content is content related to a specific brand and can include content related to a brand name as well as content related to products bearing that brand name. For example, brand-specific content may include brand-specific descriptions, videos, images, product details, product-related descriptions, product images, product videos, and the like.

The brand content stored in the above-mentioned database 310 can be classified and stored according to specific standards. For example, brand content can be stored in the database 310 according to different media categories. It can be divided into TV content, mobile communication content, IPTV content, Internet content, etc. The reason why the files are classified and saved according to different media is that different media have different playing environments.

In addition, brand content can be classified and stored in the database 310 according to different generating subjects. Content generators include advertisers, operators who operate the above-mentioned content providing systems, and users who obtain branded content, etc. The above-mentioned advertiser is the sales entity that sells specific brand products; the above-mentioned operator is the operation entity that operates the above-mentioned content providing system 300 ; Accordingly, the content providing system 300 may receive content through various channels and provide various contents to users.

In addition to brand content, user behavior pattern information or reaction information to brand content may also be stored in the above-mentioned database 310 . User behavior pattern information includes content utilization information, content generation information, content advertising information, product purchase records related to specific content, brand search history, etc.; brand content response information includes content access times, editing times, message times and editing times, etc.

The creation unit 311 creates content using specific resources. The above-mentioned specific resources refer to objects constituting content. For example, if a specific brand-related description consists of an image and text, both the image and the text can be one object. In addition, if the image is divided into a first image area and a second image area, the first image area and the second image area may be objects.

The creating unit 311 can create the content corresponding to the second medium using the content corresponding to the first medium. For example, the production unit 311 can generate content suitable for the mobile communication environment using content for PC (for Internet). The detailed method of making content will be detailed in the following content.

The receiving unit 312 can receive various signals or contents. For example, the receiving unit 312 may receive an access signal of a specific medium or receive brand content from an advertiser or a user. The above-mentioned received access signal may be sent to the control unit 321 for analysis. The control unit 321 can obtain the type of media accessed, location information or user information, etc. by analyzing the above access signal. The control unit 321 may decide whether to allow access to the specific media according to the information obtained through the above analysis. If the above-mentioned access is allowed, the content providing system 300 can perform data communication with the accessed medium 100 .

In addition, the receiving unit 312 may include a receiving channel (not shown) corresponding to the media to be accessed. For example, the mobile communication access signal is received through the first receiving channel; the Internet access signal is received through the second receiving channel; and the TV access signal is received through the third receiving channel. In addition, the receiving unit 312 may receive specific data from the accessed medium through a receiving channel corresponding to the accessed medium.

The transmission unit 313 transmits the brand content stored in the database 310 or the link information enabling confirmation of the brand content stored in the database 310 to the external space. The external space refers to an external space outside the content providing system 300 described above. For example, the aforementioned external space may include user terminals, advertiser terminals, specific sites, and the like.

In addition, the transmission part 313 transmits specific data (for example, brand content or link information) according to the media type of the access content providing system 300 through the control of the control part 321 . For example, the transmitting unit 313 may transmit mobile communication content to a mobile communication terminal; transmit TV content to a TV.

In addition, the transmission unit 312 may include a transmission channel (not shown) corresponding to the media to be accessed. For example, transmit data to the mobile communication terminal through the first transmission channel; transmit data to the Internet through the second transmission channel; transmit data to the TV through the third transmission channel.

The update unit 314 can update the registered new brand content in another area related to the specific area when the new brand content is registered in the content providing system 300 . Therefore, if new content is registered in the first area, the update unit 314 can update the new content in the second area related to the first area. The above-mentioned first area and second area can be the space in the above-mentioned content providing system 300 . For example, the above-mentioned first area and second area may be one of an electronic book, promotional space, and internal user space which will be described later.

Also, if the brand content stored in the content providing system 300 is updated, the control unit 321 may notify the user of the update status. For example, the control unit 321 can identify the latest brand content for easy identification.

The analysis unit 315 generates user behavior pattern information by analyzing user behavior records. For example, the analysis unit 315 obtains user behavior records by analyzing Internet URLs, behavior pattern information fed back by the IPTV operation system and mobile communication CP system, or usage times of branded content stored in the content providing system 300 . In addition, the analysis unit 315 may generate content reaction information by analyzing reactions to the content. For example, the reaction information may include the number of edits, the number of comments, and the number of edits to the specific content provided by the content providing system 300 .

The input section 316 receives user input that is a brand search or a content search (eg, a brand-specific content search). That is, the input unit 316 can receive a search keyword input by a user to search for a specific brand or specific content. The brand search above refers to searching for a specific brand name.

The content providing unit 317 provides brand content to the user according to different generation subjects. Content generators include brand advertisers, operators who operate the above-mentioned content providing systems, and users who obtain brand content. The above-mentioned advertisers generate brand content in order to promote their own products; the above-mentioned operators generate brand content in order to promote the brand content of a specific advertiser to users; and users generate new brand content by editing or reprocessing the brand content obtained.

The content providing unit 317 may provide brand content through a brand store. For example, the content providing unit 317 may provide the above-mentioned product images, videos, descriptions, the above-mentioned brand videos and descriptions, etc. through brand stores staying in the virtual space. The aforementioned brand store and product images may be 2D images or 3D images.

In addition, in this specification, for the sake of understanding, the space where a plurality of brand stores can be checked for each store is called a "lobby". The above-mentioned lobby is a space where multiple stores are accommodated, which can be realized in 2D or 3D. Users can view the entire hall with multiple brand stores or view individual stores by entering the above hall.

In addition, the scale, location, and displayed images of the above-mentioned brand stores are determined based on specific standards such as the advertiser's unit price of advertisements. For example, brand stores with high advertising unit prices are placed in the main hall, while brand stores with low advertising unit prices are placed in the auxiliary hall. In addition, brand stores with high advertising unit prices are displayed in three-dimensional images, while brand stores with low advertising unit prices are displayed in two-dimensional images.

According to an embodiment of the present invention, a specific brand store can be output through a specific page included in a specific brand-related e-book. The electronic book in this manual refers to an electronic media type book in which specific information or specific content can be confirmed. Users can confirm a specific brand store by entering the e-book. In addition, the above-mentioned electronic book may also include a page where brand content can be confirmed by category by generating subject.

In addition, according to an embodiment of the present invention, the above-mentioned brand store may have an electronic book capable of confirming brand content. Users can check the brand contents classified by different generating subjects through the above-mentioned e-book. In addition, branded content provided through e-books can be clipped to the internal user space (detailed later) by the user's choice. In this case, you can edit the entire content, or you can edit each object individually.

In addition, according to an embodiment of the present invention, the content providing unit 317 can provide e-books, which have a page where brand content can be checked through a brand store and a page where specific brand content can be checked by different generation subjects. That is, brand stores can be displayed through the above-mentioned electronic book.

The output unit 318 outputs a screen including various information. For example, a screen for displaying search results matching the inputted search keywords, a screen for searching brand content, a screen for playing specific brand content, and the like.

The user space providing unit 319 provides an internal user space for the user. In this specification, "user space" refers to a specific space related to a user. For example, it can include a specific user's personal home page, blog, email, etc. For ease of understanding, the internal user space refers to the user space provided by the above-mentioned content providing system 300 , and the external user space refers to the user space provided by a system outside the content providing system 300 . Users can save the collected brand content in the internal user space.

The promotion space providing unit 318 provides a promotion space capable of promoting content stored in the internal user space. The promotional space mentioned above can be operated in a community way. For example, a community of "people who like brand A" can be created to share brand A content, event information provided by brand A, etc. among members. Brand A content can be promoted through the above-mentioned community space.

The control unit 321 can organically control the database 310, the production unit 311, the receiving unit 312, the transmitting unit 313, the updating unit 314, the analyzing unit 315, the input unit 316, the content providing unit 317, the output unit 318, the user space providing unit 319 and the publicity space Various functions performed by the providing unit 320 are provided.

FIG. 3 is a schematic diagram of an implementation of content creation by the creation unit 311 shown in FIG. 2 . As shown in the figure, each content is composed of at least one object. Content 1 includes objects A, B, C; content 2 includes objects E, F, G; and content 3 includes objects M, N.

The creation unit 311 may include an editor capable of creating content. The above-mentioned editor can be realized by means of software. The above editors can extract specific objects from the content. For example, object C may be extracted from content 1; object F may be extracted from content 2; and object N may be extracted from content 3. The above-mentioned editor can create new content 211 by combining the above-mentioned extracted content (C, F, N).

In addition, properties of each object can be associated with a specific code. For example, object A is associated with code A, and object B is associated with code B. In this specification, an attribute of an object refers to an essential characteristic that distinguishes a specific object from other objects. Rather than associating all properties of an object with a particular code, attributes of an object are extracted to associate with it, thereby minimizing the load on the content providing system 300 .

In addition, the control unit 321 calculates the tracking information of each object by tracking each code. The tracking information of the object refers to information related to the whereabouts of the object. The above-mentioned tracking information includes the number of extraction times of the object, the moving path of the extracted object, the conversion information of the extracted object, and the like.

According to an embodiment of the present invention, the content providing system 300 numbers each code corresponding to the extraction times of each object, so as to track each code. The object A extracted for the first time may be associated with the "A_0001" code, and the object A extracted for the second time may be associated with the "A_0002" code. Thus, the extraction times of each object can be confirmed by the number (for example, 0001, 0002) following the code (for example, "A" in object A) associated with the object attribute. In addition, if the extracted object is clipped to an external user space, the control unit 321 may save the “A_0001” code or “A_0002” code and the clip position information to the database 310 .

In addition, the produced content 211 may be provided through various media. For example, if the created content 211 corresponds to the first medium, then by using the created content 211, a method of generating content corresponding to the second medium is used to generate a plurality of contents corresponding to a plurality of media. Simple specification conversion of only converting the specification of the first content to the specification of the second content can be performed, and editing conversion of recompiling and/or rearranging the multimedia components of the first content according to the needs of the second content can also be performed.

Specifically, if the first medium is the Internet and the second medium is mobile communication, the first content of the html and xml specifications is converted into the second content conforming to the WAP specification through simple standard conversion. In addition, there is a case of editing and converting the first content consisting of high-quality images and videos that can be operated more complicatedly with a keyboard and mouse into relatively low-quality images that can be operated with a limited number of keys. Second content consisting of images and videos.

Also, if the first medium is the Internet and the second medium is IPTV, each page constituting the webpage is captured as a still image or converted into a file composed of images and videos other than embedded programs such as Active X and Flash . If the second medium is DMB, then reduce the quality of the image and video to adapt to the smaller bandwidth.

A plurality of contents generated by the above-described method can be provided through various media.

In addition, the produced content 211 may be converted into multimedia content and provided to a plurality of media.

FIG. 4 is a flowchart of an embodiment of a method for providing content using the content providing system shown in FIG. 2 .

A user may try to access the content providing system using a specific medium (user terminal). That is, if the receiving unit 312 receives the user's access signal, the control unit 321 can determine whether to allow the connection. For example, the control unit 321 may obtain the type of media accessed, location information or user information, etc. by analyzing the above access signal. The control unit 321 may decide whether to allow access to the specific media according to the information obtained from the above analysis. If the user access is normal, the control unit 321 may allow the user access through a specific medium S401.

If access is permitted, the output unit 318 outputs a screen S402 including a plurality of menu items such as a brand content confirmation item and a lobby entry item. The above screen including a plurality of menu items may be set as a start screen.

Figure 5 is a schematic diagram of one embodiment of a screen including multiple menu items.

The screen shown in the figure includes a brand content confirmation item 501 , an entry into internal user space item 503 , an entry hall item 502 , an entry promotion space item 504 and many other menu items. The user can use the above-mentioned multiple menu items to confirm the content in various ways. The brand content confirmation item 501 may be an item to confirm brand content arranged according to various criteria. For example, it could be an item confirming the latest brand content. Entering the lobby item is a link menu connected to the lobby.

Therefore, the user can select one of the above-mentioned multiple menus to confirm the content as required. For example, if the user selects the brand content confirmation item 501, the output unit 318 outputs screens S403, S404 including brand product images arranged according to a specific standard (eg, new product order) and an input window for a specific brand search.

FIG. 6 is a schematic diagram of an embodiment of the screen displayed after the user selects the brand content confirmation item 501 shown in FIG. 5 .

As shown in the figure, when the user selects the brand content confirmation item 501 , the output unit 318 displays a screen including a brand search input window 601 and a specific product 602 . When the user selects the specific product 602, the output unit 318 outputs an enlarged image of the specific product (not shown). In addition, the user may input a specific keyword for searching a brand in the search keyword input window 601 . After a search keyword is input, the output unit 318 displays a search result window 603 including brands matching the above search keyword. For example, in the above-mentioned brand search result window 603, the brands containing the input keywords may be displayed, and the brands of advertisers who purchased specific keywords may also be displayed.

That is, after the receiving unit 316 receives the search keyword S405 input by the user, the control unit 321 may output a search result screen S406 matching the input search keyword through the output unit 318 .

The user may select one of the brands displayed in the above-mentioned brand search result window 603 S407. If the user selects a specific brand, the output unit 318 may output an e-book related to the selected specific brand S408.

Figure 7 is a schematic diagram of one embodiment of e-books associated with a particular brand.

As shown in the figure, the e-book has a page 701 where a specific brand store can be confirmed, and pages 702, 703, and 704 where specific brand content can be confirmed by different generating entities (for example, operators, advertisers, and users).

In addition, the control unit 321 may set the default specific page of the e-book as the start screen of the e-book. The above-mentioned default setting can be completed by the operator of the content providing system 300, and can also be completed by the user. In addition, it can also be set automatically by the control unit 321 by analyzing user behavior patterns. For example, the page that users visit the most within a certain period of time can be set as the start screen.

When the user selects the shop confirmation page 701, the output unit 318 outputs screens S409 and S413 for entering a specific brand shop.

Fig. 8 is a schematic diagram of an embodiment of a screen for entering a specific brand store.

As shown in the figure, the products provided by the above-mentioned store are displayed in the above-mentioned specific brand store. The output unit 318 can move the screen to a specific area according to the user's terminal operation. The user can check various products on display through the above-mentioned screen movement. When a specific product is selected among the displayed products, the output unit 318 outputs detailed information of the selected product.

FIG. 9 is a schematic diagram of an embodiment of a screen displaying detailed information of a specific product.

As shown in the figure, the detailed information window 901 of a specific product includes an enlarged image of the selected product, a related description, link information (or link items) connected to a space where the product can be purchased, and related content of the product. The aforementioned item-related content may include various types. For example, the above-mentioned related content may include content of a brand similar to the above-mentioned selected commodity, or content of the same brand similar to the above-mentioned selected commodity, and the like.

In addition, according to an embodiment of the present invention, if the user selects a specific product among the displayed products, the image of the specific product can be clipped to the internal user space S414, S411. For example, the entire image may be clipped or the above image may be divided by object and clipped. At this time, in order to enter the internal user space, it may be necessary to enter user login information. The above login information refers to the account and password required to enter the internal user space.

In addition, the user can select one of the specific generating bodies 702-704 on the screen shown in FIG. 7 to confirm the brand content generated by the specific generating body S409, S410.

Fig. 10 is a schematic diagram of an embodiment of providing brand content generated by a specific generating subject through an e-book.

As shown in the figure, the above e-books can provide specific brand content according to different generating subjects (operators, advertisers, users). In addition, the above-mentioned brand content (not shown) may also be provided according to different content types. For example, branded content can be offered by different albums, descriptions and video categories. In addition, the content provided through the above-mentioned e-books may be rearranged according to certain criteria. For example, you can arrange branded content in order of production or in order of popularity.

In addition, according to an embodiment of the present invention, if the user selects specific content in the above-mentioned brand content classified and output by different generating subjects, the above-mentioned specific content can be edited into the internal user space S411. For example, the entire image may be clipped or the above image may be divided by object and clipped. At this time, in order to enter the internal user space, it may be necessary to enter user login information. The above login information refers to the account and password required to enter the internal user space.

According to an embodiment of the present invention, promotion clips can be made in the promotion space and saved to the content in the internal user space S412. The above publicity space will be detailed in the following content.

In addition, images of specific products selected by the user among the products displayed in the store or specific brand contents selected by the user among brand contents provided through electronic books may be transmitted to the external user space. That is, the transmission unit 313 may transmit the specific product image or specific brand content selected by the user to the external user space. In this case, the entire content (specific product image or specific brand content) may be clipped or the above content may be divided into objects and clipped.

In addition, according to an embodiment of the present invention, the transmission unit 313 may transmit only the link information that can confirm the specific content (specific product image or specific brand content) selected by the user to the external user space. That is, the present invention transmits only the link information to the external user space, thereby preventing content retransmission and copying, and protecting the copyright of the content.

FIG. 11 is a schematic diagram of an embodiment of transmitting link information capable of confirming specific content (specific product image or specific brand content) provided by an e-book in an external user space. Link information refers to information that can be connected to a specific space.

As shown, the user can confirm the selected brand content 1101 through the e-book. The transmission unit 313 does not transmit the brand content 1101 itself, but transmits link information enabling confirmation of the brand content 1101 to an external user space. The above-mentioned link information includes information enabling confirmation of all of the selected brand content 1101 or information enabling identification of a part of the brand content 1101 (for example, images, characters, etc.). A user may select an external user space to transmit the above-mentioned link information through the external user space input window 1103 . For example, if the user selects "Blog A" and "Blog B" as external user spaces, then the link information will be sent to "Blog A" and "Blog B". That is, if the user selects the link information transmission window 1105, the above link information will be transmitted to the selected external user space.

At this time, the content providing system 300 may transmit the above-mentioned link information according to the format supported by the above-mentioned external user space. For example, if blog A supports format A (for example, URL form), and blog B supports format B (Java script), then the link information of format A is transmitted to blog A; the link information of format B is transmitted to blog B.

In addition, after the specific page pointed to by the link information is displayed, the external user space can automatically play the brand content linked to the link information without user input.

In addition, according to an embodiment of the present invention, the control unit 321 can extract the tracking information of the transmitted link information and store it in the database 310 . The above-mentioned tracking information includes information such as the location information of the transmitted external user space, the number of transmission times of the link information, and the like. The location information of the above-mentioned external user space includes the address of the specific page of the above-mentioned external user space and the location of the specific area of the above-mentioned specific page.

In addition, according to an embodiment of the present invention, the content providing system 300 may receive brand content registrations related to a plurality of brands and transmit each of them to the above-mentioned plurality of brand stores.

Fig. 12 is a schematic diagram of an embodiment in which brand content related to multiple brands is registered as the corresponding brand content.

As shown, branded content 1201 is content associated with multiple brands. That is, brand content 1201 is associated with the "A, B, C, and D" brands. The control unit 321 may register each of the brand contents 1201 as A brand contents, B brand contents, C brand contents, and D brand contents and store them in the database 310 . The brand content registered above can be automatically sent to the corresponding brand store. That is, if the above-mentioned brand content 1201 is registered in the content providing system 300, the above-mentioned brand content 1201 will be linked to the corresponding brand store and saved automatically. At this time, the control unit 321 may selectively extract and output the area related to the corresponding brand from the above-mentioned brand content 1201 . For example, if the brand content 1201 is stored as “Brand A content”, the control unit 321 selectively extracts the area related to the brand A from the brand content 1201 and outputs it.

In addition, according to one embodiment of the present invention, the content providing unit 317 provides a screen where a comment can be written in the brand content provided through the electronic book.

13 to 14 are diagrams illustrating an embodiment of a screen for writing a comment in brand content provided through an e-book.

As shown in the figure, in addition to the brand content providing screen 1301, the content providing unit 317 may provide a message writing screen 1303 in a layered manner. The above-mentioned screen for writing a message refers to a screen on which the user of the above-mentioned brand content can write a message.

(a) in FIG. 14 is an example where the above-mentioned writing message screen is hidden under the content providing screen. Through the above screen, the user can confirm the content providing screen without leaving a message.

In addition, (b) in FIG. 14 is an example in which the above-mentioned writing message screen and content providing screen are overlapped and displayed. Through the above-mentioned screen, the user can also write a message for the above-mentioned brand content while confirming the message for the above-mentioned brand content. In this case, the content providing unit 317 can provide the above-mentioned writing message screen so that the user can write a comment at a desired position. Therefore, it is possible to write a comment at a desired position of the user, and other users can confirm which part of the comment is for.

In addition, according to an embodiment of the present invention, users can utilize the content stored in the internal user space in various forms.

Figure 15 is a schematic diagram showing one embodiment of an internal user space.

As shown, the internal user space holds the brand content collected by the user. Users can use the collected content to regenerate new content.

All or part of the above-mentioned brand content stored in the internal user space can be classified and stored according to specific standards. For example, the product content that the user wants is stored in the "Wishlist" area; the product content that the user already owns is stored in the "Have List" area; and the user's favorite product content is stored in the "Favorite Product" area.

In addition, the user space providing unit 319 may manage user ranks according to the user activity index. In addition, user levels can be displayed in the above-mentioned internal user space. The user activity index can be determined by the number of times a user visits the content providing system 300 , the number of brand content collections, the number of brand content promotions, and the number of brand content edits.

In addition, a window 1501 including reaction information to the above-mentioned content stored in the internal user space may be displayed. The reaction information includes the number of comments on the stored content, the number of edits to the content, the number of edits to the content, and the like.

According to an embodiment of the present invention, the menu provided by the internal user space is in the form of multiple tables.

Figure 16 is a schematic diagram of an embodiment in which the internal user space menu is in the form of multiple tables.

(a) in FIG. 16 shows a state in which a plurality of menu tables are stacked, and (b) in FIG. 16 shows a state in which the above-mentioned multiple tables that were originally stacked are expanded. By cascading and unfolding a plurality of tables as described above, the user space providing unit 319 can constitute an environment capable of providing an infinite number of menus.

In addition, an internal user space provides room to combine specific product images for adjustments. By adjusting the space above, users can indirectly realize the style that suits them.

Fig. 17 is a schematic diagram of an embodiment of an adjustment space provided by an internal user space.

As shown, a user may select a specific merchandise item through a window 1701 displaying merchandise items. The user can adjust the displayed model by combining the selected merchandise items. The adjusted model image may be stored in an area of the adjustment space.

In addition, according to an embodiment of the present invention, the user can edit the brand content stored in the internal user space in units of objects.

FIG. 18 is a schematic diagram of an embodiment of a screen capable of editing content stored in an internal user space.

As shown in the figure, in order to facilitate editing of object units, the user space providing unit 319 may provide templates to user terminals. The above templates may be provided to the user through the template providing window 1801 . The user can select a desired template from templates provided through the above-mentioned window 1801 . When a user uses a specific template, a specific object can be easily collected through a simple user input (eg, drag input, touch input, click, etc.). In addition, the above-mentioned collected objects are automatically created as content in a specific format corresponding to the template selected by the user. That is, new content can be automatically generated whenever a user selects a specific object through a simple user input. Content produced by the methods described above can be kept in an area of internal user space.

In addition, according to an embodiment of the present invention, the above-mentioned internal user space and e-book can be linked.

Fig. 19 is a schematic diagram of an embodiment of linkage between internal user space and e-book.

(a) in FIG. 19 shows an embodiment in which a user edits content saved in an internal user space. A user may collect specific branded content objects in a specific area 1901 . Users can generate new content by combining the objects collected above. That is, the user space providing unit 319 provides a specific template to the user terminal to allow the user to edit the content stored in the internal user space. After completing the content combination, the user can save the generated new content to the internal user space through the content registration window 1903 .

(b) in FIG. 19 shows an embodiment in which when new content is generated in the internal user space through the above-mentioned editing, the above-mentioned generated content is automatically updated in the e-book. Update the content in the Users section of the eBook as shown. "N" may also be displayed in the user section for notification of the above update. The date of creation may be displayed in the updated content 1905 .

In addition, according to an embodiment of the present invention, the content saved in the internal user space can be clipped to the external user space. At this time, the entire content may be clipped or the above content may be divided by object and clipped. The above-mentioned clip includes transmission of the stored content itself or transmission of link information enabling confirmation of the stored content. The transmission of the link information has been described by referring to FIG. 11 , so it will not be repeated here.

Fig. 20 is a schematic diagram of an embodiment of clipping the content stored in the internal user space to the external user space.

As shown, in order to clip content stored in the internal user space to the external user space, the user may need to access the external user space. For the above access, the user is required to enter login information. When the user selects a menu item to clip content stored in the internal user space to the external user space, the output unit 318 outputs a window 2001 in which the above-mentioned login information can be input. The user can input the login information needed to log in the user's external space through the above-mentioned window 2001 .

Next, a method of promoting content provided by the content providing section 317 in the promotion space will be described. For example, promotional spaces can be used to promote branded content stored in internal user spaces. As mentioned above, advocacy spaces can be run in a community fashion.

FIG. 21 is a schematic diagram of an embodiment of a promotional space capable of promoting branded content.

As shown in the figure, the promotion space described above may provide various subdivided spaces capable of promoting brand content. For example, "Brand Zone" is a space for publishing information such as brand activities, advertisements, and questionnaires. The above-mentioned activities, advertisements, and questionnaire information can attract users' attention through banners; "Press Room" is a space for generating powerful editors (power Editor)’s brand content publishing space. The above-mentioned powerful editors can refer to content generation subject groups that actively carry out brand content promotion activities or generate influential brand content. Users can obtain richer brand content through the “Press Room”; "Live Desk" is a space to display brand content uploaded in real time to users. The above-mentioned "Live Desk" can provide users with a list of new content that can be checked in order, content with a lot of visits, and real-time comments; "Editor's Pick" In order to collect space for brand content generated and uploaded by users for a specific subject (for example, descriptions of specific products), a magazine can be generated by collecting the brand content uploaded by the above-mentioned users, and the above-mentioned magazine can be automatically generated through a specific template ; "Review" is a space for publishing users' experience of using a specific product of a certain brand. Through this space, users can indirectly understand the above-mentioned specific product; "000TV" is a space for providing users with videos and photo albums of specific products using a specific player , for example, the user can conveniently confirm a video or photo album, etc. through a specific user input (eg, click, touch, drag, etc.).

In addition, according to an embodiment of the present invention, the above-mentioned content providing system 300 can reward the publicity subject who publicizes the brand content through the above-mentioned publicity space. For example, censoring comments on specific brand content, sending discount coupons for specific products or electronic money that can purchase specific products to the internal space of users who write high-quality comments.

In addition, when the user selects the entry lobby entry 502 item on the screen shown in FIG. 5 , the output unit 318 outputs a lobby entry screen S415 .

22 to 23 are schematic diagrams of a lobby with shops.

(a) in FIG. 22 shows an individual brand viewing pattern for viewing each store by store classification. Users can browse stores by different brands through the individual brand viewing mode. In addition, the store displayed in the individual brand viewing mode can be realized with a 3D image. The line of sight of individual brand stores can be checked through the operation of the user terminal.

In addition, (b) in FIG. 22 is an all viewing mode in which all lobbies can be viewed. Users can confirm the overall location and scale of the brand store through the full view mode. In addition, in the shown screen, stores are classified by categories. For example, it is possible to confirm the location of a brand store desired by the user, the location of a store related to groceries, and the like.

Fig. 23 shows a screen for checking each brand store by moving the screen. The user can use the scroll icons 2301 and 2302 displayed on the screen to move the screen left and right. There are only left and right scrolling icons in the shown screen, but the present invention is not limited thereto. For example, if scroll icons are provided up and down, the control unit 321 can move the screen up and down.

The user can view the brand store and select the store required by the user through the screens shown in Fig. 22 to Fig. 23 . When the store is selected, the output unit 318 outputs the store S416.

Fig. 24 is a flowchart of a content providing method according to another embodiment of the present invention.

As previously mentioned, the content providing system 300 can be accessed through a specific medium. The specific media mentioned above may include multiple media. A specific screen (for example, an image or video related to a specific brand product) may be displayed through the above-mentioned specific media S2401. The user can select a specific object S2402 in the specific screen displayed above. The above-mentioned user may select a specific object by dragging a mouse, inputting a touch, or the like. The above-mentioned specific objects may include leather shoes worn by characters displayed in the specific screen, bags carried by the characters, and the like.

If the above-mentioned specific object is selected, the above-mentioned specific media can access the content providing system 300 . That is, if the receiving unit 312 receives an input signal from the user to select a specific object, the control unit 321 can determine whether the specific medium is allowed to access the content providing system or not. If the user's object selection is normal, the control unit 321 may allow the user to access through the specific media S2403. The method of accessing the content providing system 300 through the above-mentioned specific media has been described in the previous content, and will not be repeated here.

While allowing access, the control unit 321 may extract search keywords associated with the selected object S2404. The above-mentioned specific objects and search keywords may be associated and stored in the database 310 in advance. For example, "images related to tables" is associated with the search keyword "tables" and stored. The control part 321 may output a search result screen matching the above-mentioned search keyword associated with the above-mentioned specific object through the output part 318 S2405. The above-mentioned search result screen may display brands matching the above-mentioned search keywords. The search results can be displayed in the form of a search result window 603 as shown in FIG. 6 .

Therefore, by selecting a specific object, access to the content providing system 300 and input of search keywords can be completed at the same time.

In addition, the user may select one of the brands included in the search result screen that matches the above-mentioned search keyword S2406. If the user selects a specific brand on the search result screen, the output unit 318 may output e-books related to the selected brand. The above-mentioned electronic book may include a page where the selected brand shop can be confirmed and a page where the selected brand content can be confirmed by classification by generating subject.

If the user selects the page for confirming the selected brand store, the output unit 318 can output the selected brand store through an electronic book S2407. The output brand stores can be displayed in the form shown in FIG. 8 .

In addition, if the user selects a page in the above-mentioned e-book on which the selected brand content can be confirmed by classification by different generation subjects, the output unit 318 may output a screen S2408 on which the brand content can be confirmed by classification by different generation subjects. The screen that can confirm brand content by different generating subjects can be displayed in the form shown in FIG. 10 .

In addition, the brand content provided through the above-mentioned e-book can be saved in the internal user space S2409 by the user's choice.

In addition, the description about the electronic book and the description about the content provided by the electronic book in FIGS. 4 to 23 are also applicable to the content providing method shown in FIG. 24 .

In addition, according to an embodiment of the present invention, if a specific brand is selected through step S2406, the output unit 318 can immediately output the selected brand store. In this case, the above-mentioned brand store may have an electronic book (an electronic book in a different form from the electronic book described in FIGS. 6 to 10 ) that can confirm brand content for each generation subject. The above-mentioned electronic book (an electronic book in a different format from the electronic book described in FIGS. 6 to 10 ) is characterized in that it is provided in a brand store. The above-mentioned electronic book (an electronic book in a different form from the electronic book illustrated in FIGS. 6 to 10 ) can perform the same functions as the electronic book illustrated in FIGS. 6 to 10 except for the above features. Therefore, the user can confirm the brand contents classified by different generating entities by selecting the e-books provided in the above-mentioned brand stores.

Fig. 25 is a flowchart of a content providing method related to another embodiment of the present invention.

A user may try to access the content providing system using a specific medium (user terminal). That is, if the receiving unit 312 receives the user's access signal, the control unit 321 can determine whether to allow the access. The reception of the above-mentioned access signal and the determination of whether to allow or not have been described in the above content, and will not be repeated here.

If the user access is normal, the control unit 321 may allow the user access through a specific medium S2501.

If access is allowed, the output unit 318 may output a start screen S2502 for searching brand content through specific media. The above-mentioned start screen may include a search keyword input window and items to enter a lobby. Enter the lobby item refers to the link menu connected with the lobby. Therefore, the user can choose to enter the lobby, or input a search keyword S2503.

If the input unit 316 receives a search keyword input by the user S2504, the control unit 321 may output a search result screen matching the input search keyword through the output unit 318 S2505.

Fig. 26 is a screen showing brands matching the entered search conditions. As shown in the figure, a search keyword output window 2601 , a brand search result window 2602 matching the input search keyword, an entry lobby item 2604 and a brand index item 2603 are displayed on the screen.

The user can input a specific keyword required to search for a brand in the search keyword input window 2601. Additionally, the user may enter the lobby directly by selecting the Enter Lobby item 2604. If you are not very familiar with the brand name to be input, you can select the brand index item 2603 to confirm the brand stored in the above-mentioned database 310 .

After a search keyword is input, the output unit 318 may display a search result window 2602 including brands matching the above search keyword. For example, the above-mentioned brand search result window 2602 may display brands containing the input keywords, or may display brands of advertisers who purchased specific keywords.

The user may select one of the brands displayed in the brand search result window 2602 S2506, S2507. If the user selects a specific brand, the output unit 318 may output an item for entering the store of the selected specific brand and an item for confirming the content of the specific brand S2508. Therefore, the user can directly enter a specific brand store or confirm the selected brand content S2509.

Fig. 27 is a screen where the specific brand content selected by the user is classified and displayed by different generating subjects.

The above-mentioned screen displays the specific brand content selected by the user according to different generating subjects (operators, advertisers, users). The branded content shown above can be rearranged according to certain criteria. For example, brand content can be arranged in order of production, or in order of popularity.

In addition, if the user chooses to enter the above-mentioned specific brand store, the output unit 318 may output the screen S2515 of the above-mentioned specific brand store. The output unit 318 can output an electronic book in which a product image and the content of the specific brand can be confirmed in the store of the specific brand. Users can confirm the above-mentioned specific brand content through the above-mentioned e-books classified by different generating subjects.

In addition, if there is no brand matching the search keyword input by the user, the output unit 318 can automatically output the lobby or manually output the lobby through the user's selection S2506, S2515. The above hall can be realized in the manner shown in Fig. 22 to Fig. 23 .

If the user selects a specific brand store through the lobby, the output unit 318 outputs the selected store S2514.

In addition, FIG. 28 is a specific brand store screen related to an embodiment of the present invention.

As shown in the figure, the above-mentioned specific brand store displays a product image 2801 . When the user selects the product image 2801, the output unit 318 outputs a detailed information window 2802 related to the selected product. The detailed information window 2802 may include the enlarged image of the selected commodity, the description of the commodity, the relevant content of the commodity, and the like. The aforementioned item-related content may include various types. For example, the above-mentioned relevant content may include content of a brand similar to the above-mentioned selected product or content of the same brand similar to the above-mentioned selected product.

In addition, the brand-specific store shown may have an item 2803 that can be associated with an e-book. Users can confirm the above-mentioned specific brand content by entering e-books and classifying them according to different generating subjects.

In addition, various menu items may be displayed at the upper end of the specific store screen shown. "Brand Logo" is a menu that displays the brand logo; "Main" is a menu that moves to the main screen of the store of the above brand; "Product" is a menu for confirming images of products displayed in the above store, product details, and product-related content; " "E-book" is the menu to enter the e-book; "1:1 Counseling" is a menu that provides dialogue space between advertisers and users, and can be operated in the form of a 1:1 secret bulletin board; "Shop Links" is when the user passes the above When the store connects product information and finally decides to purchase, it moves to the menu of the purchase space. Selected menu items are highlighted for easy identification. The screen shown in the figure is the case of selecting the "Product" item.

If the user selects the e-book item provided in the store of the above-mentioned specific brand, the e-book provided by the output unit 318 can be displayed on the user terminal. The above-mentioned e-books can be used to classify and display brand content according to different generating subjects S2510.

FIG. 29 is a schematic diagram of an example of a screen provided by an electronic book in a brand store.

As shown in the figure, the above e-books can provide specific brand content according to different generating subjects (operators, advertisers, users). In addition, the above-mentioned brand content (not shown) may also be provided according to different content types. For example, branded content can be categorized and provided to users by different albums, descriptions and videos.

In addition, the above-mentioned e-book may have an input window 2901 for quick content search. If a user's search keyword input is received through the input window 2901, the output unit 318 will only extract brand content that matches the search keyword and provide it to the user.

In addition, the content provided through the above e-books may be rearranged according to certain criteria. For example, you can arrange branded content in order of production or in order of popularity. In addition, the content providing unit 317 may provide a space for users to perform various functions through electronic books.

For example, products, advertisements, events, and questionnaires can be updated through e-books. Different e-book functions can be provided for different brands according to certain standards including the advertiser's advertising unit price. In addition, it is possible to provide space to adjust the image of a specific product through the combination of the above-mentioned e-books. By providing the above adjustment space, users can indirectly realize a style that suits their own situation.

In addition, the brand content provided through the e-book can be clipped to the internal user space S2511 by user selection. At this time, the entire content may be clipped or the above content may be divided by object and clipped. The internal user space has been described in the above content, and will not be repeated here.

In addition, specific brand content selected by the user among the brand content provided through the electronic book may be transmitted to an external user space. That is, the transmission unit 313 may transmit the specific brand content selected by the user to the external user space. At this time, the entire content may be clipped or the above content may be divided by object and clipped.

In addition, according to an embodiment of the present invention, the transmission unit 313 may only transmit link information capable of confirming the specific brand content selected by the user to the external user space. That is, the present invention transmits only the link information to the external user space, thereby preventing content retransmission and copying, and protecting the copyright of the content. The method for transmitting the link information has been described in the above content, and will not be repeated here.

In addition, according to an embodiment of the present invention, the content providing system 300 may receive brand content registrations related to a plurality of brands and transmit each of them to the above-mentioned plurality of brand stores. This has been explained in the above content, and will not be repeated here.

In addition, according to one embodiment of the present invention, the content providing unit 317 may provide a screen for writing a comment on brand content provided through an electronic book. The method of providing the screen for writing a message has been described in the above content, and will not be repeated here.

In addition, the promotion space providing unit 320 may provide the user with a space S2512 where the content provided by the content providing unit 317 can be promoted. For example, users may be provided with a space to promote branded content stored in internal user spaces. As mentioned earlier, advocacy spaces can be run in a community fashion. The promotional space has been described in the above content, and will not be repeated here.

In addition, according to another embodiment of the present invention, a shopping item content providing system and a method for providing shopping item content using the system can be provided.

Fig. 30 is a schematic diagram of the shopping item content providing system of the present invention. As shown in the figure, the shopping item content providing system roughly consists of a server system 3100 providing shopping item related content and a client terminal 3200 accessing the server system 3100 through a wired/wireless network.

Depending on circumstances, an advertiser terminal 3300 that accesses the server system 3100 through a wired/wireless network may also be included.

The server system 3100 of the present invention may include a content providing unit 3112, a shopping item image providing unit 3114, a virtual department store image window providing unit 3116, a content classification unit 3118, a database 3120, a link unit 3122, a transmitting unit 3124, a receiving unit 3126 and a control unit. Section 3128.

Depending on circumstances, a customer authentication unit 3130 and an update unit 3132 may also be included.

Here, the role of the content providing unit 3112 is to collect information required for creating content related to shopping items and create content related to shopping items based on the collected materials or information.

The content providing unit 3112 can collect and process the materials and information of corresponding shopping items from media such as newspapers and magazines, and provide them to users or directly create content related to shopping items.

Here, the content is at least one of digital content and multimedia content related to shopping items.

Digital content is digital data that can be transmitted through a wired/wireless network, and can be at least one of symbols, text, sound, sound, images, and video; multimedia content is at least one of symbols, text, sound, sound, images, and video Digital data that is a mixture of the above. The above content is data that can be stored in a storage device or a computer and can be sent/received bidirectionally through a broadband communication network or a high-speed data network.

For example, the content related to the shopping item may be at least one indirect advertising content of text, pictures, and photos produced based on various information related to the shopping item.

If the shopping item is related to jewellery, the content of the present invention may be content introducing the latest fashion trends, manufacturing methods and wearing methods of jewellery.

The above content description can use auxiliary means such as text, pictures, photos, etc. like a magazine to increase customers' interest in reading the above content.

In addition, content written by fashion editors, fashion writers, experts, critics, etc. can be created as content.

That is, they directly write articles or carry out editorial planning, guide designers, photographers, models, writers, journalists and illustrators and other experts according to the planning direction, and assist the above-mentioned experts in collecting and analyzing fashion information to consumers. Therefore, using the data and information they have analyzed to produce printed media or communication media can enable customers to obtain more information through the content of the corresponding shopping items.

In addition, the content providing unit 3112 accepts content creation requests from advertisers of specific shopping items, and creates content according to the concluded agreement conditions.

Next, the role of the content classifying unit 3118 is to classify the content produced by the content providing unit 3112 according to the category of shopping items according to the control signal of the control unit 3128 .

Here, the purpose of classifying the content is to store the content in the database 3120 according to the category of shopping items, and to easily connect corresponding shopping item images and content, thereby reducing the hardware load of the system.

In addition, the shopping item image providing unit 3114 converts the shopping item into an image and stores it in the database 3120 .

Here, the images of the shopping items may be made to highlight the characteristics of each shopping item, or they may be made using the same images as the offline real objects, that is, photos.

Therefore, customers can confirm the content through browsing (eye shopping) that brings visual enjoyment.

Next, the function of the linking unit 3122 is to link the content stored in the database 3120 to the corresponding shopping item image.

Here, the link (link) is in the form of a hypertext link, and can move from the image of the shopping item to the relevant content of the corresponding shopping item.

Therefore, when the customer uses an input device such as a mouse to move the pointer to the image of the designated shopping item, the image of the shopping item pointed to by the pointer is highlighted, and then, if the highlighted image of the shopping item is clicked, the image connected to the clicked item will be displayed. The content of shopping item images, so that customers can obtain shopping item information.

Next, the role of the virtual department store image window providing unit 3116 is to provide a virtual department store image window in which a plurality of stores are arranged in layers, and each store displays images of shopping items.

Here, the image window of the virtual department store can be made into a structure similar to that of an offline department store or a large shopping mall, and in order to improve the visual impact, it can be realized by using a three-dimensional image.

For example, the image of the virtual department store can be classified into various stores according to categories, such as grocery stores on the first floor; women's stores on the second floor; men's stores on the third floor; children's stores on the fourth floor; furniture stores on the fifth floor, etc.

In addition, the virtual department store image can be composed of multiple buildings and stores are set up according to different building classifications, such as the first building is a grocery store; the second building is a female store; the third building is a male store; the fourth building The first building is a children's store; the fifth building is a furniture store, etc.

In addition, each store is classified by brand of shopping items, and images of shopping items can be displayed in various ways.

In addition, each store can also set up a wearing space where you can directly wear shopping items.

In this wearing space, customers can indirectly wear shopping items with avatars or their own body images, and related to this, a bulletin board where questions, improvement opinions, and feelings about shopping items can be written can also be set up.

The contents of the above bulletin board will be passed on to the shopping item producers or advertisers in the future, so as to help improve the production of shopping items.

In addition, the database 3120 stores content, shopping item images, and virtual department store image windows; the transmitting unit 3124 transmits the stored content, shopping item images, and virtual department store image windows to the customer terminal 3200; the receiving unit 3126 receives a confirmation signal from the customer terminal , to confirm whether to select the specified shopping item through the virtual department store image window.

In addition, the control unit 3128 controls the content providing unit 3112 , the shopping item image providing unit 3114 , the virtual department store image window providing unit 3116 , the content classification unit 3118 , the database 3120 , and the link unit 3122 .

In addition, the role of the customer authentication unit 3130 is to complete the customer authentication based on the customer terminal 3200 access application; the role of the update unit 3132 is to update the content connected to the shopping item selected by the customer terminal 3200 .

In addition, the customer terminal 3200 is a variety of portable devices that can access the server system 3100 through a wired/wireless network, and confirm content related to desired shopping items.

For example, the customer terminal 3200 may be a phone such as a Personal Digital Cellular (PDC) phone, a Personal Communications Services (PCS) phone, a Personal Handyphone System (PHS) phone, a CDMA-2000 (1X, 3X) phone, a Wideband CDMA (WCDMA) phone, Dual-frequency/dual-mode phones, GSM phones, mobile broadband system (MBS) phones, DMB phones, smart phones, portable devices with communication functions such as PDAs, laptop computers, notebook computers, laptops, wireless broadband terminals, Portable terminals of MP3 players, MD players; and all types of portable wireless communication devices such as International Mobile Telecommunications 2000 (IMT-2000) terminals that provide international roaming services and extended mobile communication services.

The shopping item content providing method of the system constituted as above is as follows:

Fig. 31 is a flow chart of the method for providing shopping item content in the present invention.

As shown in the figure, firstly, the content providing unit 3112 of the server system 3100 collects information required for making shopping item-related content according to the control signal of the control unit 3128 and creates shopping item-related content based on the collected materials or information.

Here, the content is digital content related to shopping items, which can be digital data made of symbols, characters, sounds, sounds, images, and videos; multimedia content related to shopping items can be digital data in symbols, words, sounds, sounds, images, and videos. Digital data that is a mixture of at least one of the above.

For example, the content may be processed using data and information of corresponding shopping items collected from newspapers, magazines, etc., or directly produced based on data and information stored in a database.

Depending on the case, when the receiving unit 3126 receives a request signal for content creation by the advertiser terminal 3300 of the shopping item, the control unit 3128 transmits the specified agreement to the advertiser terminal 3300 via the transmitting unit 3124 .

Next, when the control unit 3128 receives an approval signal acknowledging the agreement conditions from the advertiser terminal 3300 through the receiving unit 3126, it controls the content providing unit 3112 to create shopping item-related content based on the accepted agreement conditions.

Next, the content classification unit 3118 classifies the created content according to the category of shopping items according to the control signal of the control unit.

Here, the reason for classifying the contents is that if the contents are stored in the database 3120 according to the categories of shopping items, the linking unit 3122 can easily connect corresponding shopping item images and contents, thereby reducing the hardware load of the system.

In addition, the database 3120 stores the classified contents by categories of shopping items.

Next, the shopping item image providing unit 3114 converts the shopping item into an image according to the control signal of the control unit 3128 and stores it in the database 3120, S3101.

Here, the images of shopping items can be made to highlight the characteristics of each shopping item, or they can be made using the same images as offline real objects, that is, photos.

Next, the linking unit 3122 links the content stored in the database 3120 to the corresponding shopping item image S3102 according to the control signal of the control unit 3128 .

In addition, when the receiving unit 3126 of the server system 3100 receives an access application signal from the customer terminal 3200, the customer authentication unit 3130 completes customer authentication based on the customer terminal 3200 access application according to the control signal of the control unit 3128.

After confirming the customer authentication, the virtual department store image window providing unit 3116 provides the customer terminal 3200 with images of shopping items of various categories stored in the database 3120 to be displayed on the corresponding stores in the virtual department store image window according to the control signal of the control unit 3128, Furthermore, virtual department store image windows of a plurality of stores displaying images of shopping items are arranged hierarchically S3103.

Next, the customer uses an input device such as a mouse of the customer terminal 3200 to search for each store of the virtual department store to select a desired shopping item.

Then, when the customer moves the pointer to the searched designated shopping item image, the shopping item image pointed to by the pointer is highlighted, and then, if the highlighted shopping item image is clicked, the clicked shopping item image will be selected.

At this time, the receiving unit 3126 of the server system 100 receives a signal for selecting a shopping item image via the network.

In addition, the control unit 3128 confirms from the customer terminal 3200 whether or not the designated shopping item image is selected through the virtual department store image window S3104.

Next, when the designated shopping item image is selected, the control unit 3128 provides the customer terminal 3200 with content linked to the selected shopping item S3105.

Depending on the situation, the control unit 3128 can always update the content to the latest version through the update unit 3132 and provide it to the customer terminal.

For example, when a designated shopping item image is selected, the control unit 3128 checks whether the content linked to the selected shopping item has been updated.

After confirmation, if the content has been updated, the control unit 3128 provides the customer terminal 3200 with content linked to the shopping item; if the content has not been updated, the control unit 3128 confirms whether there is content that needs to be updated.

After confirmation, if there is content that needs to be updated, the update unit 3132 updates the content linked to the shopping item according to the control signal of the control unit 3128 .

As described above, according to the method for providing shopping item contents of the present invention, various shopping item contents linked to shopping items systematically set in a virtual space in the form of a virtual department store are provided; Information and materials connected to corresponding shopping items, so that users can easily and conveniently obtain relevant information about the shopping items they need.

In addition, because the user is placed in the indirect advertisement of the corresponding shopping item through the above information, thereby greatly stimulating his desire to purchase.

32 to 34 are schematic diagrams of an embodiment of the process of displaying content related to shopping items using the system of the present invention.

As shown in FIG. 32, a designated virtual department store image window is provided to the customer terminal screen.

Here, the virtual department store is composed of five floors, and the first floor is a miscellaneous goods store; the second floor is a women's store; the third floor is a men's store; the fourth floor is a children's store;

If the customer uses the input device of the customer terminal to make the pointer select the women's store on the second floor, then as shown in Figure 33, the customer terminal screen will display the installation structure of the women's store on the second floor.

Here, the stores are divided into BALLY store, MIHARA store, DASSLER store, GUCCI store and PRADA store and other famous brand stores.

If the customer utilizes the input device of the customer terminal to make the pointer select the GUCCI store, then as shown in Figure 34, the display structure of various shopping items in the GUCCI store will be displayed.

Here, various shopping items of the GUCCI brand are displayed in the GUCCI brand store, and the selected shopping items can be indirectly worn by the avatar in the wearing space on one side.

When the customer uses the input device of the customer terminal to select a handbag with a pointer, contents related to the handbag are displayed (not shown).

The customer can know the latest fashion trend by reading the displayed description, and the strong desire to buy the handbag is greatly stimulated by the above information.

Therefore, customers will naturally be placed in the indirect advertisements of the corresponding items after viewing the relevant content of various shopping items, thereby stimulating their desire to purchase.

All in all, customers can easily and conveniently refer to the relevant content of shopping items, thereby obtaining a large amount of information, and being exposed to indirect advertisements of corresponding shopping items, thus greatly stimulating their desire to buy.

In addition, content providers can obtain rich advertising sales returns from shopping item advertisers; and shopping item advertisers can increase their sales revenue through the purchase of goods by content viewers.

In addition, according to an embodiment of the present invention, the above method can be implemented by computer-readable codes in a program-recorded medium. Computer-readable media includes all types of memory devices capable of storing data that can be read by a computer system. The computer-readable medium includes ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage device, and the like. In addition, methods implemented by means of carrier waves (for example, transmission using the Internet) are also included.

The content providing system and content providing method described above are not limited by the configuration and method of the above-mentioned embodiments, and various changes can be realized by selectively combining all or part of the embodiments.

Industrial Applicability

The content providing method and content providing system according to an embodiment of the present invention can enable users to easily search for desired brands, thus bringing great convenience to users.

In addition, according to the content providing method and content providing system according to one embodiment of the present invention, it is possible to provide various brand contents classified by different generating subjects.

In addition, according to the content providing method and content providing system according to an embodiment of the present invention, the obtained content can be stored in the user's personal space and the stored content can be promoted.

In addition, according to the content providing method and content providing system according to one embodiment of the present invention, it is possible to easily provide content to users through an electronic book including a page for confirming a brand store and a page for confirming brand content by category by generating subject. .

In addition, according to the content providing method and content providing system according to one embodiment of the present invention, users can easily refer to brand content through a brand store equipped with electronic books that can confirm product images and brand content.

In addition, according to the content providing method and the content providing system of an embodiment of the present invention, the content stored in the internal user space can be used in the external space, thereby improving the promotion effect of the content.

In addition, the content providing method and content providing system according to one embodiment of the present invention regard a specific object selected by a user as an input for searching and provide the user with search results related to the specific object.

Therefore, the user can easily and quickly obtain desired information in various environments by using the above method.

Claims (17)

1, a kind of content providers method is characterized in that, comprising: the step that allows content to provide system to insert by specific medium; Show and comprise brand content check project and the step that enters the picture of a plurality of menu items such as hall project; If the user selects the described brand content check project in a plurality of menus, then output comprises the step of the picture of particular brand commodity and searching key word input window; Receive the step of user search keyword input; Output comprises the step of the search result screen of the brand that is complementary with the searching key word of being imported; Export the step of the e-book relevant with user-selected brand; Step by the user-selected brand shop of described e-book output; By the steps of described e-book by the user-selected brand content of different generation main body classification outputs; To generate the step that user-selected content in the content of main body classification output is saved in the internal user space by difference; The step of the promotional area that can propagate the content that is stored in the internal user space is provided; And if the user selects the described hall project that enters in a plurality of menus, then output can be confirmed the step of the picture in a plurality of brands shop by different shops.

2, content providers method according to claim 1, it is characterized in that: the brand content of being exported is cut apart by object, and the attribute of divided object is associated with specific coding.

3, want 2 described content providers methods according to right, it is characterized in that: also comprise by Object Segmentation by described e-book content displayed, and be stored in the step in described internal user space.

4, want 3 described content providers methods according to right, it is characterized in that: also comprise by described internal user space the step that the user is made up adjust the space of particular commodity is provided.

5, want 4 described content providers methods according to right, it is characterized in that: also be included as the user step that can edit the template of the content that is stored in described internal user space with the object for unit is provided.

6, want 5 described content providers methods according to right, it is characterized in that: comprise that also the link information of the content that can confirm to be stored in described internal user space is sent to the step in external user space.

7, want 6 described content providers methods according to right, it is characterized in that: comprise also that if the user selects to be given in the particular commodity in described brand shop then output comprises that connection can buy the step of details of link information in the space of selected particular commodity.

8, want 7 described content providers methods according to right, it is characterized in that: also comprise the step of rewarding the propaganda main body of propagating the content that is stored in described internal user space.

9, want 8 described content providers methods according to right, it is characterized in that: described content providers method, also comprise output comprise the montage number of times that is stored in described internal user space, to the step of the content reaction information of editor's number of times of the message number of foregoing and foregoing.

10, want 7 described content providers methods according to right, it is characterized in that: content generates main body and comprises operator, advertiser and user.

11, want 7 described content providers methods according to right, it is characterized in that: can insert described content by a plurality of medium system is provided.

12, want 11 described content providers methods according to right, it is characterized in that: comprise that also utilization generates step corresponding to the brand content of the 2nd medium corresponding to the brand content of the 1st medium made;

And mate the step that pairing medium are preserved the 1st brand content and the 2nd brand content;

And at least a method of described the 2nd brand content during to be specification conversion by the 1st medium specification being converted to the 2nd medium specification and the editor that will described the 1st brand content components recompilates change is made.

13, a kind of content provides system, it is characterized in that, comprising: the acceptance division that receives the access signal of specific medium; Generate the database that the brand content that a plurality of generation main bodys are generated is preserved in the main body classification by difference; Receive the input part of user search keyword input; Comprise the 1st picture that has brand content check project and enter a plurality of menu items such as hall project, if the user selects the described brand content check project in a plurality of menus, then show the 2nd picture that comprises particular brand commodity image and searching key word input window, show the 3rd picture that comprises the brand that is complementary with the searching key word of being imported, the 4th picture that shows the e-book relevant with user-selected brand, the 5th picture in the brand shop that demonstration is exported by e-book, by 6th pictures of described e-book by the selected brand content of different generation main body classification explicit users, if the user selects the described hall project that enters in a plurality of menus, then can confirm the efferent of picture the 7th picture in a plurality of brands shop by different shops; Provide the user's space in the internal user space that can preserve content user-selected in the content of exporting by the classification of difference generation main body that portion is provided; Provide the promotional area in the space that can propagate the content that is stored in the internal user space that portion is provided; And allow to insert described content and system is provided and controls acceptance division, database, input part, efferent, user's space and provide portion and promotional area that the control part of portion is provided by specific medium.

14, content according to claim 13 provides system, it is characterized in that: in the brand content of being exported, the attribute of object is associated with specific coding.

15, content according to claim 14 provides system, it is characterized in that: described control part is pressed Object Segmentation by the shown content of described e-book, and divided object is stored in described internal user space.

16, want 15 described contents that system is provided according to right, it is characterized in that: provide by described internal user space to make the user make up the space of adjusting particular commodity.

17, want 16 described contents that system is provided according to right, it is characterized in that: if the user selects to be given in the particular commodity in described brand shop, then described efferent output comprises that connection can buy the 7th picture of details of link information in the space of selected particular commodity.

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