CN109064200A - A kind of advertisement delivery system of electric business platform - Google Patents
A kind of advertisement delivery system of electric business platform Download PDFInfo
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- CN109064200A CN109064200A CN201810510216.0A CN201810510216A CN109064200A CN 109064200 A CN109064200 A CN 109064200A CN 201810510216 A CN201810510216 A CN 201810510216A CN 109064200 A CN109064200 A CN 109064200A
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
- G06Q30/0274—Split fees
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- Entrepreneurship & Innovation (AREA)
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Abstract
The invention discloses a kind of advertisement delivery systems of electric business platform, shop has unique ID in systems, the advertisement of shop creation also has unique ID, shop issues interaction application to a certain advertisement in another shop by system with regard to a certain advertisement, after application passes through, system records the interaction pair of this time interaction application, advertisement ID of the interaction to the shop ID comprising interaction both sides and interaction both sides, in advertisement release process, system issues the interactive advertisement in other side shop according to interaction to interactive shop both sides respectively to information.Each of system businessman can pass through visitor's floating resources of the advertisement position paid selling oneself of oneself, it is both the provider and the recipient of flow of flow, it is provided simultaneously with advertisement putting person identity and advertisement position owner's identity, two one are mutually charged, and advertisement promotion is expenditure, it is also income, with income abatement expenditure, Customer Resource, extending user low cost, high efficiency are also provided while making a profit.
Description
Technical field
The present invention relates to advertisements to launch technical field, the advertisement delivery system of specifically a kind of electric business platform.
Background technique
Internet electronic business field at present, user return centralization platform all, centralization platform control flow enter
Mouthful, the promotion expense of great number is collected by various promotion projects.One side businessman obtains the cost of customer flow increasingly
Height, nibbling businessman, just not high profit margin, businessman are to expand electric business Sales Channel to exist to another party's centralization platform originally
It beats badly battered in price war, to be also the control person of flow, that is, the promotion expense of centralization platform payment great number.It is right
For real economy long-run development, a kind of necessarily unsound factor.
Great number promotes the electric business system of cost, morbid state: having related data statistics, has 80% shop in electric business at present always all
In lossing state, it really is able to realize profit only 10%, remaining 10% in not losing or slightly get a profit
Stage.In the case where the retail electric business total market and market comsupton prospect and purchasing power so to grow at top speed all abundances, it is
The phenomenon that such contradiction can be presented in what?
High promotion expense where its crucial combined symptoms, businessman only by promotion expense reached the 1/3 of sales volume with
On, flow can bring certain sales volume.Promotion project is also that item are numerous, while being led by the profit mechanism of centralization platform
The 6%-8% of the button point of cause, each list turnover returns electric business platform all.Enterprise's annual revenue has largely all contributed to electric business
Platform, word are: doing electric business is to court death, and not doing electric business is to wait for death, and here it is the predicaments that Chinese electric business enterprise faces at present, can
Think and know enterprise there are also the things what ability takes money to go to carry out core, on the one hand to undertake state tax revenue for enterprise,
On the other hand the flow tax revenue heavier than state tax revenue is also carry, just not high mortar businesses will for script profit for this
It is a kind of deathblow.
Flow kidnapping: centralization platform encloses the customer flow of all businessmans, and takes forcible possession of！Them are allowed to have arbitrary special
Horizontal right, businessman just have to last for constantly spending to promote to obtain flow.Advertisement one stops, oneself shop of horse back
Pageview just sharply glides with sales volume.All businessmans are forced all must constantly to advertise, quotient is squeezed in mutual harmful competition
The profit margin of family, but create the surprising business revenue of centralization platform！In fact the customer flow on central platform is each
A businessman's joint contribution as a result, if without businessman, for centralization platform naturally just without user, businessman is only customer's stream
The creator and the owner of amount, it should customer be returned businessman, the user for terminating centralization platform kidnaps to be kidnapped with flow.
Enterprise, which accepts, does not have usufruct in popularization, ad revenue is all walked by the earning of platform side；Platform quotient will be various forms of
Advertisement is inserted in the privately owned range in enterprise shop, using the advertising business of the customer flow resource development in enterprise shop oneself,
But enterprise side does not obtain any economic benefit after receiving various advertisements, self customer flow resource of enterprise by platform quotient without
Utilization is repaid, Customer Resource should be the intangible asset of enterprise, and general brand can all precipitate a fixed number after managing a period of time
Loyal user is measured, with the continuous growth of number of users, the Flow Value in shop will be increasing, and customer flow resource should
This becomes power engine that shop is developed with grows up, but due to the operating mechanism of current centralization platform quotient, allows enterprise can not be
Utilization and income well are realized in customer flow resource.Enterprise should have initiative and usufruct.By current centralization
Platform has deprived this power of enterprise completely.
Summary of the invention
The present invention in view of the above problems, provides a kind of advertisement delivery system of electric business platform, every in system
One businessman can be both provider and the stream of flow by visitor's floating resources of the advertisement position paid selling oneself of oneself
The recipient of amount is provided simultaneously with advertisement putting person identity and advertisement position owner's identity, and two one are mutually charged, and advertisement pushes away
It is extensively that expenditure, and income with income abatement expenditure also provide Customer Resource while making a profit, extending user low cost,
High efficiency.
Proposed adoption following technical scheme of the present invention is achieved:
A kind of advertisement delivery system of electric business platform, shop are both the owner of advertisement and making for advertisement position in systems
With power transferor, two one of identity, point-to-point mutual dispensing advertisement between different shops, shop can independently select partner,
Both sides, which reach an agreement, can mutually throw advertisement.Shop has unique ID in systems, and the advertisement of shop creation also has uniquely
ID, shop issues interaction application to a certain advertisement in another shop by system with regard to a certain advertisement, after application passes through, system record
The advertisement ID of the shop ID comprising interaction both sides and interaction both sides are launched in the interaction pair of this time interaction application, interaction in advertisement
In the process, system issues the interactive advertisement in other side shop according to interaction to interactive shop both sides respectively to information.
Preferably, after advertisement is launched successfully, when user triggers advertisement click events, system is according to the Current ad being clicked
ID and current shop ID judges whether there is interaction pair, if so, obtaining interaction to information, and records the click event.
Preferably, after triggering advertisement click events obtain interaction to information, system obtains the interaction shop ID of interaction centering,
Trigger payment action, current shop obtains clicking cost from system, and system takes off interactive expense from interaction shop, transaction at
It is recorded and is clicked in record sheet after function.
Preferably, unsuccessfully payment action is caused to fail if obtaining clicking cost failure or deduction interaction expense, system is recalled
The expense in both sides shop operates, and record payment, which unsuccessfully acts, to be clicked in record sheet, is re-initiated by system trigger timed task
The secondary payment action is recorded after trading successfully and clicks in record sheet.
Preferably, the timed task is triggered by system self-timing, and every 15 minutes primary.
Preferably, when unsuccessfully movement is more than setting number for payment, system trigger alarm.
Preferably, when Fail Transaction action frequency transfinites, system no longer initiates payment action, and triggers alarm output report
Table.
Preferably, when initiating interaction application, system, which can be enumerated to have, meets the shop that interaction application requires in the shop
Paving.
Preferably, to system closure interaction to rear, system no longer issues other side to interactive shop both sides in either one shop
The interactive advertisement in shop.
The invention has the following advantages:
For the system using interaction Extension Model, advertisement position provider and advertisement dispensing side identity are not single, advertisement
The provider of position also launches advertisement simultaneously, becomes the dispensing side of advertisement.Each businessman in platform possesses to one's name
Advertisement position, it is paid that the right to use of advertisement position is provided as the owner of advertisement position, independently decide whether to show other businessmans'
Advertisement, from the income for showing the advertisements such as acquisition click fee, the conclusion of the business order transaction button point importing flow in the advertisement in oneself shop.
Advertisement occurs in pairs in the system, and a side is actively or passive terminate is launched, and both sides' advertisement in the advertisement position undercarriage of other side, is protected
Demonstrate,prove the balance of common interest.
Detailed description of the invention
Fig. 1 is system principle schematic diagram of the invention；
Fig. 2 is that flow chart is launched in advertisement of the invention；
Fig. 3 is click charging flow figure of the invention.
Specific embodiment
The embodiment of the present invention is described in detail below in conjunction with attached drawing.
As shown in Figure 1, the advertisement delivery system of the electric business platform is using interaction promotional module, shop has only in systems
One ID, the advertisement of shop creation also have unique ID, and after the approval by electric business platform, shop can be just a certain for advertisement
Advertisement issues interaction application to a certain advertisement in another shop by system, and after application passes through, system records this time interaction application
Interaction pair, interaction to comprising interaction both sides shop ID and interaction both sides advertisement ID, in advertisement release process, system root
Issue the interactive advertisement in other side shop to interactive shop both sides respectively to information according to interaction.Each shop in platform is equal
Possess one's own advertisement position, it is paid that the right to use of advertisement position is provided as the owner of advertisement position, independently decide whether to open up
The advertisement for showing other businessmans obtains the advertisements such as click fee, conclusion of the business order transaction button point in the advertisement in oneself shop from displaying and leads
The income of inbound traffics is substantially the shop is supplied to other shops for the flow in oneself shop by the rental of advertisement position with compensation
Paving, shop can also create advertisement, carry out dispensing to other shop and are provided simultaneously with advertisement putting person identity and the advertisement position owner
Identity.Interactive advertisement in the advertisement delivery system occurs in pairs, either one shop is to system closure interaction to rear, system
The interactive advertisement in other side shop is no longer issued to interactive shop both sides, system establishes interaction to the information unification that will interact both sides
Get up, both sides shop ID and advertisement ID are tracked, guarantees the progress of both sides' advertisement dispensing and interaction charging.
Specifically, after shop A creates an advertisement A, shop is found in the shop for meeting interaction application that system enumerates offer
B is spread, interaction application is proposed to a certain advertisement B of shop B by system, shop B agrees to by the way that after interaction application, system record should
The ID for including the ID of shop A, the ID of advertisement A, the ID of shop B and advertisement B is thrown in the interaction pair of interaction application, interaction in advertisement
When putting, system launches advertisement B to the advertisement position of shop A, while throwing to shop B advertisement position according to the information content of interaction pair
Put advertisement A.Shop A and shop B is both the provider of advertisement position and the dispensing side of advertisement, and both sides' mutual benefit coexists, in profit
Meanwhile and can to reach resource and client shared, reduce cost of marketing.
The launch process of advertisement is specifically such as Fig. 2::
A, to sending advertisement under system request, system judged whether there is request, be then system obtain lower sending advertisement ID and when
Between, enter step b；Otherwise jump procedure c；
B, system judges whether the time of lower sending advertisement is overtime, is to carry out step c；Otherwise an advertisement is issued；
C, system issues new advertisement, and records new advertisement ID and time.
Customer clicks advertisement B in browsing shop A, and after triggering the advertising time, system first can be according to system according to quilt
The ID of the ID of the Current ad B of click and current shop A judge whether there is interaction pair, if so, interaction is obtained to information, and
The click event is recorded to clicking in record sheet, can be counted accurately to the click data of recording interactive advertisement for subsequent click
Expense provides data and traces to the source.After advertisement click events acquisition interaction is triggered to information, system obtains the interaction shop ID of interaction centering,
It include the ID of the ID of shop A, the ID of advertisement A, the ID of shop B and advertisement B, system trigger payment action, current shop A is from being
Clicking cost is obtained in system, system takes off interactive expense from interaction shop B, is recorded and clicked in record sheet after trading successfully.
Click event and payment action, which are recorded in, to be clicked in record sheet, and it is dynamic all to generate payment for the click event of triggering interaction pair every time
Make, forms two-way control in clicking record sheet.
System also joined the examination system of missing flight in payment action, cause to obtain clicking cost failure in reasons such as network congestions
Or interaction expense failure is deducted, so as to cause payment action failure, system recalls the expense operation in both sides shop, and record payment is lost
Movement is lost to clicking in record sheet, which is re-initiated by system trigger timed task, is recorded after trading successfully
It clicks in record sheet.When unsuccessfully movement is more than setting number for payment, system trigger alarm；When Fail Transaction action frequency transfinites
When, system no longer initiates payment action, and triggers alarm output report.
The foregoing is only a preferred embodiment of the present invention, but scope of protection of the present invention is not limited thereto,
Any modifications, equivalent substitutions and improvements made within the spirit and principles of the present invention should be included in of the invention
Within protection scope.
Claims (10)
1. a kind of advertisement delivery system of electric business platform, which is characterized in that shop be both in systems advertisement the owner and
The right to use transferor of advertisement position, two one of identity, point-to-point mutual dispensing advertisement between different shops, shop can independently be selected
Partner is selected, both sides, which reach an agreement, can mutually throw advertisement.
2. advertisement delivery system according to claim 1, which is characterized in that shop has unique ID, shop in systems
The advertisement of paving creation also has unique ID, and shop is issued to a certain advertisement in another shop by system with regard to a certain advertisement and interacted
Application, after application passes through, system records the interaction pair of this time interaction application, and interaction is to the shop ID comprising interaction both sides and interaction
The advertisement ID of both sides, in advertisement release process, system issues other side to interactive shop both sides respectively to information according to interaction
The interactive advertisement in shop.
3. advertisement delivery system according to claim 2, which is characterized in that after advertisement is launched successfully, user triggers advertisement
When click event, system judges whether there is interaction pair according to the Current ad ID and current shop ID that are clicked, if so, obtaining
It takes interaction to information, and records the click event.
4. advertisement delivery system according to claim 3, which is characterized in that triggering advertisement click events obtain interaction to letter
After breath, system obtains the interaction shop ID of interaction centering, triggers payment action, and current shop obtains clicking cost from system,
System takes off interactive expense from interaction shop, is recorded and is clicked in record sheet after trading successfully.
5. advertisement delivery system according to claim 4, which is characterized in that if obtaining clicking cost failure or deducting interaction
Expense unsuccessfully causes payment action to fail, and system recalls the expense operation in both sides shop, and record payment, which unsuccessfully acts to arrive, clicks note
It records in table, which is re-initiated by system trigger timed task, be recorded and clicked in record sheet after trading successfully.
6. advertisement delivery system according to claim 5, which is characterized in that the timed task is by system self-timing
Triggering, every 15 minutes primary.
7. advertisement delivery system according to claim 6, which is characterized in that when unsuccessfully movement is more than setting number for payment
When, system trigger alarm.
8. advertisement delivery system according to claim 7, which is characterized in that when Fail Transaction action frequency transfinites, be
System no longer initiates payment action, and triggers alarm output report.
9. advertisement delivery system according to claim 8, which is characterized in that the shop initiate interaction application when,
System can be enumerated with the shop for meeting interaction application requirement.
10. advertisement delivery system according to claim 9, which is characterized in that either one shop is to interactive pair of system closure
Afterwards, system no longer issues the interactive advertisement in other side shop to interactive shop both sides.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810510216.0A CN109064200A (en) | 2018-05-24 | 2018-05-24 | A kind of advertisement delivery system of electric business platform |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810510216.0A CN109064200A (en) | 2018-05-24 | 2018-05-24 | A kind of advertisement delivery system of electric business platform |
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| CN109064200A true CN109064200A (en) | 2018-12-21 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201810510216.0A Pending CN109064200A (en) | 2018-05-24 | 2018-05-24 | A kind of advertisement delivery system of electric business platform |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111340528A (en) * | 2020-02-13 | 2020-06-26 | 深圳市云歌人工智能技术有限公司 | Method, device and storage medium for replacing advertisement media resource |
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| CN1967587A (en) * | 2006-11-02 | 2007-05-23 | 深圳市莫比奇网络科技有限公司 | A wireless internet advertising marketing platform |
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| CN111340528A (en) * | 2020-02-13 | 2020-06-26 | 深圳市云歌人工智能技术有限公司 | Method, device and storage medium for replacing advertisement media resource |
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Application publication date: 20181221 |
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