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Tierney, 2000 - Google Patents

Internet-based evaluation of tourism web site effectiveness: Methodological issues and survey results

Tierney, 2000

Document ID
1132273836220761652
Author
Tierney P
Publication year
Publication venue
Journal of Travel Research

External Links

Snippet

There is growing reliance on the Internet and Web sites for promotion of tourism. Evaluation of Web site effectiveness is necessary because of the significant costs for setup, advertising, and maintenance. Research suggests there is a great need for evaluations to go beyond hits …
Continue reading at journals.sagepub.com (other versions)

Classifications

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