CN107133814A - A kind of advertisement carousel method and device - Google Patents

Abstract

An embodiment of the present invention provides an advertisement rotation method and device. The method includes: acquiring rotation information and advertisement order information; number and the number of carousels in the preset one or more time slices, determine the number of rows and columns of the carousel table; according to the one or more time slices that the user has purchased in the insertion order information serial number, and the carousel number in one or more time slices that the user has purchased, record the identification of one or more advertisements that the user needs to play in the corresponding position in the carousel table; press The carousel table plays the advertisement corresponding to the logo; so that in the same advertisement space, the carousel of different advertisements is realized, and the user can only purchase part of the traffic within a time period, which reduces the cost of advertisement placement and is beneficial to Make full use of advertising space resources.

Description

Advertisement rotation method and device

technical field

The invention relates to the technical field of the Internet, in particular to an advertisement rotation method and device.

Background technique

With the rapid development of the Internet and mobile Internet, the promotion of products or other content through the Internet has become an increasingly common advertising model. Through the rapid spread of the Internet, the role of advertising can be rapidly expanded.

With the development of business diversification, the Internet advertising business has also been further developed, and there are various forms of advertisements, for example, pop-up advertisements, floating window advertisements and so on. One or more ad slots can exist on a page at the same time.

In the current existing technology, the same advertising space can generally only play one advertisement. When the user needs to purchase the advertising space, he needs to purchase all the traffic of the advertising space for a period of time to play the required advertisement. This increases the cost for users to place advertisements, and it is also not conducive to the full utilization of advertising space resources on an advertising space. Moreover, only one advertisement is played in the same advertising space for a period of time, which may easily cause resistance to advertisements by users who watch advertisements. Emotions reduce the user experience and also affect the effectiveness of advertising.

Contents of the invention

The purpose of the embodiments of the present invention is to provide a method and device for advertising rotation, so as to realize the rotation of multiple advertisements in the same advertising space, and the user can only purchase part of the traffic within a time period, reducing the cost of advertising. It is conducive to the full utilization of advertising space resources, and improves the experience of users who watch advertisements, and improves the effect of advertising. The specific technical scheme is as follows:

The embodiment of the present invention discloses an advertisement rotation method, including:

Obtaining rotation information and insertion order information, the rotation information including the number of preset one or more time slices in one advertising slot and the number of rotations in the preset one or more time slices, The time slice is a time period for playing advertisements, and the advertisement order information includes the serial number of one or more time slices that the user has purchased, and the number of rotations within the one or more time slices that the user has purchased ;

Determine the number of rows and columns of the carousel table according to the number of the preset one or more time slices in the carousel information and the number of carousels in the preset one or more time slices ;

According to the serial numbers of one or more time slices that the user has purchased in the insertion order information and the number of rotations in one or more time slices that the user has purchased, the one that the user needs to play or identifiers of multiple advertisements, which are recorded in the corresponding positions in the carousel table;

According to the rotation table, the advertisement corresponding to the identifier is played.

Optionally, constructing a carousel table according to the number of the preset one or more time slots in the carousel information and the number of carousels in the preset one or more time slots ,include:

Using the preset number of one or more time slices in the carousel information as the number of columns in the carousel table;

The least common multiple of the number of carousels in the preset one or more time slices in the carousel information is used as the number of rows in the carousel table.

Optionally, playing the advertisement corresponding to the logo according to the carousel table includes:

Record the number of times the user who watched the advertisement watched the advertisement in the said advertisement slot;

According to the viewing times, the advertisements corresponding to the identifications are played according to the order of the identifications in the rows corresponding to the viewing times in the carousel table.

Optionally, the insertion order information also includes the type of advertisement that the user needs to play and the duration of the advertisement;

Correspondingly, according to the sequence number of one or more time slices that the user has purchased in the insertion order information and the number of rotations in the one or more time slices that the user has purchased, the The identifiers of one or more advertisements that the user needs to play are recorded in the corresponding positions in the carousel table, including:

According to the preset recording rule, according to the sequence number of one or more time slices that the user has purchased in the advertising order information, the number of rotations in one or more time slices that the user has purchased, the user The type of advertisements to be played and the duration of advertisements to be played, and the identifiers of one or more advertisements to be played by the user are recorded in the corresponding positions in the carousel table.

Optionally, after recording the identifiers of one or more advertisements that the user needs to play in the corresponding position in the carousel table, the method further includes:

The position of the mark recorded in the carousel table is adjusted according to a preset adjustment rule.

Optionally, adjusting the position of the logo recorded in the carousel table according to preset adjustment rules includes:

counting the number of the identifiers in each row of the carousel table;

When the difference between the number of identifiers in the first row and the number of identifiers in the second row in the carousel table is greater than a first preset threshold, one or more of the first row mark, transferred to the second row, and the first row and the second row are any row in the carousel table.

Optionally, transferring one or more identifiers in the first row to the second row includes:

When there is an identifier in the first row and no identifier in the second row in the same column, the identifier in the first row in the column is transferred to the second row in the column.

Optionally, adjusting the position of the logo recorded in the carousel table according to preset adjustment rules includes:

Detecting the identifiers in the carousel table column by column;

When it is determined that in a column in the carousel table, the number of first identifiers is greater than or equal to a second preset threshold, the detection is stopped, and all rows containing the first identifiers in the carousel table, Sorting is performed according to a preset sorting rule, and the first identifier is any one of one or more identifiers of advertisements that the user needs to play.

The embodiment of the present invention also discloses an advertisement carousel device, including:

An acquisition module, configured to acquire rotation information and insertion order information, the rotation information including the number of one or more preset time slices in one advertising slot and the The number of rotations, the time slice is the time period for playing advertisements, the advertisement order information includes the serial number of one or more time slices that the user has purchased, and the one or more time slices that the user has purchased The number of carousels within;

A calculation module, configured to determine the carousel table according to the number of the preset one or more time slots in the carousel information and the number of carousels in the preset one or more time slots number of rows and columns;

A recording module, configured to record the number of one or more time slices that the user has purchased and the number of rotations in the one or more time slices that the user has purchased in the insertion order information. The identifiers of one or more advertisements that the user needs to play are recorded in the corresponding positions in the carousel table;

The playing module is used to play the advertisement corresponding to the identification according to the carousel table.

Optionally, the calculation module includes:

The first calculation submodule is used to use the preset number of one or more time slices in the carousel information as the number of columns in the carousel table;

The second calculation submodule is configured to use the least common multiple of the number of carousels in the preset one or more time slices in the carousel information as the number of rows in the carousel table.

Optionally, the playback module includes:

A recording sub-module is used to record the viewing times of the advertisement in the advertisement slot by the user watching the advertisement;

The playing sub-module is used to play the advertisement corresponding to the identifier according to the viewing times and according to the order of the identifiers in the row corresponding to the viewing times in the carousel table.

Optionally, the advertisement order information in the device also includes the type of advertisement that the user needs to play and the duration of the advertisement;

Correspondingly, the recording module is specifically configured to, according to preset recording rules, according to the sequence numbers of one or more time slices that the user has purchased in the insertion order information, one or more time slots that the user has purchased The number of rotations in the time slice, the type of advertisements that the user needs to play and the duration of the advertisements, and the identifiers of one or more advertisements that the user needs to play are recorded in the corresponding positions in the rotation table.

Optionally, it is characterized in that the device also includes:

An adjustment module, configured to adjust the position of the marker recorded in the carousel table according to a preset adjustment rule.

Optionally, the adjustment module includes:

The first statistical submodule is used to count the number of the identifiers in each row of the carousel table;

The first adjustment submodule is configured to: when the difference between the number of the identifiers in the first row and the number of the identifiers in the second row in the carousel table is greater than a first preset threshold, the second One or more identifiers in one row are transferred to the second row, and the first row and the second row are any row in the carousel table.

Optionally, the first adjustment submodule is specifically configured to: when in the same column, the first row has an identifier and the second row does not have an identifier, the first row in the column ID, transferred to said second row of the column.

Optionally, the adjustment module includes:

The second statistical submodule is used to detect the identifier in the carousel table column by column;

The second adjustment submodule is used to stop the detection when it is determined that in a column in the carousel table, the number of the first identifier is greater than or equal to the second preset threshold, and store all the elements in the carousel table The row of the first identifier is sorted according to a preset sorting rule, and the first identifier is any one of the identifiers of one or more advertisements that the user needs to play.

The advertisement carousel method and device provided by the embodiments of the present invention can divide a period of time into multiple time slices, establish a carousel table according to user advertisement order information and preset carousel information, and press the time slots in the carousel table In the same advertising space, the rotation of different advertisements is realized, so that users can only buy part of the traffic within a time period, which reduces the cost of advertising, is conducive to the full utilization of advertising space resources, and improves viewing Improve the user experience of advertising and improve the effectiveness of advertising. Of course, implementing any product or method of the present invention does not necessarily need to achieve all the above-mentioned advantages at the same time.

Description of drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present invention or the prior art, the following will briefly introduce the drawings that need to be used in the description of the embodiments or the prior art. Obviously, the accompanying drawings in the following description are only These are some embodiments of the present invention. Those skilled in the art can also obtain other drawings based on these drawings without creative work.

FIG. 1 is a flowchart of an advertisement rotation method provided by an embodiment of the present invention;

Fig. 2 is another flow chart of the advertising rotation method provided by the embodiment of the present invention;

Fig. 3 is a structural diagram of an advertisement carousel device provided by an embodiment of the present invention.

detailed description

The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

Referring to FIG. 1, FIG. 1 is a flowchart of an advertisement rotation method provided by an embodiment of the present invention, including:

Step 101, obtain rotation information and insertion order information, the rotation information includes the number of preset one or more time slices in an advertising space and the number of rotations in one or more preset time slices, time A slice is a time period for playing advertisements, and the insertion order information includes the serial number of one or more time slices that the user has purchased, and the number of rotations within the one or more time slices that the user has purchased.

The advertisement rotation method provided by the embodiment of the present invention can be applied to various electronic devices for placing advertisements, such as a server in the background of a website.

When performing rotation of multiple advertisements in an ad slot, it is necessary to obtain rotation information and insertion order information first.

Carousel information is pre-configured information and can be obtained directly. The time for playing an advertisement in an advertising slot can be divided into one or more time slices in advance, and a time slice can be regarded as a time period for playing advertisements, and each time slice can be continuous and independent of each other. In a time slice, the time slice can be divided into one or more carousels, that is, each time slice can contain multiple carousels. The number of carousels in a time slice can be regarded as dividing the total traffic of advertisements in the time slice into several parts according to the number of carousels. Therefore, the advertising traffic in the time slice can be sold separately, and the user can purchase all or part of the advertising traffic in the time slice. For example, when a time slot is divided into 2 rotations, the advertising traffic of this time slot is divided into two halves. When two users purchase one of the rotations respectively, half of the advertising traffic in this time slot One user's ad was played, and the other half of the ad traffic was played by another user's ad. In the embodiment of the present invention, the traffic of the advertisement can be understood as the data traffic of the advertisement sent by the server to the client for playing the advertisement.

Rotation information can be expressed in the form of a table. For example, an advertising slot can be divided into 6 time slices. The number of rotations in each time slice is shown in Table 1. Table 1 is the rotation information table of this advertising slot. .

Table 1

Time slice number 1 2 3 4 5 6 Number of carousels 2 3 2 3 2 3

In Table 1, it can be seen that each time slice may have a time slice serial number to distinguish other time slices. There can be different carousel numbers in different time slices.

The insertion order information is the serial number of the time slice purchased by the user, the number of time slices and the number of rotations in the purchased time slice. After the user completes the purchase, the above insertion order information can be directly obtained.

For example, combined with the above example, the insertion order information can be: user A purchased a carousel in time slice 1, a carousel in time slice 2, and a carousel in time slice 3; user B purchased The remaining 1 carousel in time slice 3, 1 carousel in time slice 4, and 1 carousel in time slice 5; user C purchased the remaining 1 carousel in time slice 5, and the remaining 1 carousel in time slice 6 2 carousels in .

Step 102: Determine the number of rows and columns of the carousel table according to the preset number of one or more time slots in the carousel information and the number of carousels within the preset one or more time slots.

After obtaining the carousel information, a carousel table without specific content can be constructed through the carousel information, that is, the specific number of rows and columns of the carousel table can be determined through the carousel information. The carousel table is a table that can be used to divide the playing sequence of different advertisements in different time slices. When playing advertisements, they can be played according to the sequence in the sorted carousel table.

In practical applications, the number of time slices can be used as the number of columns in the carousel table, and the common multiple of the number of carousels in each time slice can be used as the number of rows in the carousel table. The specific number of rows can be selected as required, as long as the total number of rows is a common multiple of the number of carousels in each time slice.

It should be noted that the rows and columns in the table are only relative terms. The row and column exchange positions of the carousel table can also conform to the method provided by the embodiment of the present invention. In the embodiment of the present invention, the number of time slices is used as the column number of the carousel table. The common multiple of the number of carousels is taken as an example of the number of rows of the carousel table for illustration, but another form, that is, a carousel table in which rows and columns are swapped also falls within the scope of protection of the embodiments of the present invention.

For example, in conjunction with the example in step 101, according to the carousel information in Table 1, the advertising space is divided into 6 time slices, the number of columns in the carousel table can be 6, and the common multiple of the number of carousels in each time slice is 6 , 12, 18 and so on, any number can be selected as the number of rows of the carousel table, in the embodiment of the present invention, 6 is selected as the number of rows of the carousel table for illustration.

In the rotation table, each column is a time slice of the ad slot, and each row can be considered as a part of traffic in each time slice. The number of rows in the rotation table can be considered as dividing the total advertising traffic on the time slice into several parts. It is easy to understand that since the number of rows is the common multiple of the number of carousels in each time slice, the number of rows corresponding to the number of carousels in the time slice can be selected from the rows of the carousel table. For example, in combination with the above example, time slice 1 is divided into 2 carousels, and the user purchases 1 carousel, and half of the traffic in this time slice is used to play the advertisements that the user needs to play, corresponding to the carousel table. It can be considered that 3 of the 6 rows correspond to 1 carousel purchased by the user. Similarly, time slice 2 is divided into 3 carousels, and if the user purchases 1 carousel, one-third of the traffic in this time slice will be used to play the advertisements that the user needs to play. Corresponding to the carousel table, you can It is considered that 2 of the 6 rows under the time slice correspond to 1 carousel purchased by the user.

Step 103, according to the sequence number of one or more time slices that the user has purchased in the insertion order information, and the number of rotations in the one or more time slices that the user has purchased, calculate the number of one or more advertisements that the user needs to play ID, recorded in the corresponding position in the carousel table.

After the above steps, a carousel table without specific content can be established, and then according to the insertion order information, the identifiers of one or more advertisements that the user needs to play can be recorded in the corresponding positions in the carousel table. The identifiers of one or more advertisements to be played by the user may be identifiers such as advertisement names or numbers, or may be identifiers such as the numbers of insertion orders.

The insertion order information includes the sequence numbers of one or more time slices that the user has purchased, and the number of rotations within the one or more time slices that the user has purchased. Through the sequence numbers of one or more time slices that the user has purchased, the position of the identification of one or more advertisements to be played by the user in the column of the carousel table can be determined. The number of carousels can be used to determine the position of the row in the carousel table with the identifiers of one or more advertisements to be played by the user.

For example, in combination with the example in step 101, and it has been determined that the carousel table has 6 rows and 6 columns, according to the insertion order information: user A purchased 1 carousel in time slice 1, and 1 carousel in time slice 2 , 1 carousel in time slice 3; user B purchased the remaining 1 carousel in time slice 3, 1 carousel in time slice 4, and 1 carousel in time slice 5; user C purchased The remaining 1 carousel in time slot 5 and the 2 carousels in time slot 6; the identifier of the advertisement to be played by the user can be recorded in the carousel table shown in Table 2. In Table 2, the user name is used as the identifier of the advertisement to be played by the user.

Table 2

A A A B B C A A A B B C A A B C B C C B C B C

In practical applications, after the specific number of rows in the carousel table is determined according to the carousel information, the number of carousels in one or more time slices that the user has purchased in the insertion order information can be simplified as Indicates that the ad delivery ratio is the ratio of the traffic purchased by the user for user ad playback to the total ad traffic. For example, in the carousel table shown in Table 2, the total flow of each time slice is divided into 6 rows, that is, the total flow is divided into 6 pieces of flow. Therefore, users can also purchase advertising traffic according to the proportion of traffic, such as buying 1/6, 2/6, 3/6 and so on. These ratio values can be used as the advertisement delivery ratio. For example, when the user's advertisement placement ratio is 1/6, the advertisement that the user needs to play can occupy one of the 6 rows of the corresponding time slice in the carousel table.

It should be noted that the time length represented by a time slice may be less than or equal to the time length of one advertisement, so one advertisement may occupy only one time slice, or one advertisement may occupy multiple time slices. It is easy to understand that when an advertisement occupies multiple time slices, the user needs to purchase the corresponding number of rotations in the multiple time slices. When the user purchases advertising traffic according to the advertising delivery ratio, for example, in the above example, the user's advertising delivery ratio is 1/6, then the advertisement that the user needs to play can occupy the 6 rows of multiple time slots corresponding to the carousel table one line.

The insertion order information may only contain the sequence numbers and advertising delivery ratios of one or more time slices that the user has purchased. Through the above advertising order information and the number of carousels in each time slice in the carousel information, it is also possible to determine the row in the carousel table that identifies one or more advertisements that the user wants to play in the embodiment of the present invention. position, and also belong to the scope of protection of the embodiments of the present invention.

It should be noted that, in practical applications, for example, there are vacant positions in the above table 2, which can indicate the number of carousels that have not been purchased in the corresponding time slice, that is, there are still some traffic that have not been purchased in the corresponding time slice , when these unpurchased traffic or number of rotations are purchased by the user, the identifiers of the corresponding advertisements can be filled into the existing rotation table. When it is not purchased, for example, there is a vacant position in the above table 2, it can be understood that no advertisement is placed in the corresponding time slice.

Step 104: Play the advertisement corresponding to the identifier according to the carousel table.

After the identifiers corresponding to the advertisements that the user needs to play have been saved in the carousel table, the advertisements corresponding to the identifiers can be played in the order of the identifiers in the carousel table. In the embodiment of the present invention, the sequence identified in each row of the rotation table can be used as an optional sequence for performing different advertisement rotations in one advertisement slot.

In practical applications, the advertisements corresponding to the logos can be played line by line in the order of the logos in each line, and after one line is played, the next line is played. In this way, it is possible to rotate different advertisements for the same advertisement position.

It is easy to understand that, in the embodiment of the present invention, when the positions of the columns and rows in the carousel table are exchanged, the advertisements corresponding to the labels can be played column by column in the order of the labels in each column. After playing a column, Play the next line again.

In the embodiment of the present invention, a carousel table containing the identification of one or more advertisements that the user needs to play is constructed through the carousel information and the advertisement order information, and the time slice and the carousel purchased by the user can be reflected in the carousel table. broadcast number. According to the order of the logos in the carousel table, the advertisement corresponding to the logo is played in an advertisement space, realizing the rotation of different advertisements in the same advertisement space, so that the user can only purchase the advertisements within a time period Partial traffic reduces the cost of advertising, is conducive to the full use of advertising space resources, and improves the experience of users who watch advertisements, improving the effectiveness of advertising.

Optionally, in the advertisement rotation method provided in the embodiment of the present invention, according to the preset number of one or more time slices in the rotation information and the number of rotations within the preset one or more time slices , build a carousel table, including:

In the first step, the number of one or more preset time slices in the carousel information is used as the number of columns of the carousel table.

In the second step, the least common multiple of the number of carousels in one or more preset time slices in the carousel information is used as the number of rows in the carousel table.

When using the carousel information to determine the number of rows and columns of the carousel table, if a large common multiple of the number of carousels in one or more time slices is used as the number of rows of the carousel table, it may cause carousel There are too many rows in the table. When there are too many rows in the carousel table, it will take a long time to complete all the carousels on the advertising slots, which is not conducive to updating the advertisements, and it is easy to cause the same carousel to repeat too many times. many questions.

In order to avoid the above problems, in the embodiment of the present invention, preferably, the least common multiple of the number of carousels in one or more time slices may be used as the number of rows in the carousel table. In this way, the traffic division in each time slice can be satisfied, and at the same time, the number of rows in the carousel table can be kept to a minimum. Therefore, it is possible to spend the least amount of time to complete all the carousels on the advertising slots, that is, traverse each row in the carousel table, and play the advertisements in the order identified in each row, avoiding the repetition of the same carousel order. many questions.

Optionally, in the advertisement rotation method provided in the embodiment of the present invention, the advertisement corresponding to the identifier is played according to the rotation table, including:

The first step is to record the viewing times of the advertisement in the advertisement slot by the user who watched the advertisement.

When the advertisement corresponding to the logo is played according to the carousel table, the number of times the user watching the advertisement has watched the advertisement in the advertisement slot can be recorded. The statistics of the number of views can have different statistical methods for different forms of advertising slots. For example, for advertising slots displayed on a web page, the number of times the user watching the advertisement refreshes the web page or reopens the web page can be used to count the ads in the advertising slot. The number of views; the number of views of the advertisements appearing on the application software page can be counted by the number of times the users who watch the advertisement switch to this page;

In the second step, according to the viewing times, the advertisements corresponding to the identifications are played according to the order of the identifications in the rows corresponding to the viewing times in the carousel table.

In the carousel table, the order identified in each row is an optional order for ad rotation. When the user who watched the ad has watched it once, the ad rotation will be performed in the order identified in a row of the carousel table. , when the user views the ad in that ad slot again, they should see the rotation of ads in the order identified in the other row. Only in this way can it be reflected that the traffic within the time slice in the advertising slot is used to play different advertisements.

Therefore, different viewing times can correspond to different rows in the carousel table. For example, the first viewing corresponds to the first row in the carousel table; the second viewing corresponds to the second row in the carousel table. Or it can also start from the first row, and every time the user watching the advertisement increases the number of views, it corresponds to the next row in the carousel table, and when the last row is reached, the cycle starts from the first row again. In this way, it is ensured that the user who watches the advertisement will play the advertisement corresponding to the identifier according to the order of the identifiers in the rows of different carousel tables every time they watch the advertisement.

For example, in the first row of the carousel table, the logo under time slice 1 is A, the logo under time slice 2 is B, and the logo under time slice 3 is B; the logo under time slice 1 in the second row is D, and the logo under time slice The mark under 2 is B, and the mark under time slice 3 is E. Then, when the user who watches the advertisement opens the webpage for the first time, the advertisements played in one advertisement slot are: advertisement A, advertisement B, and advertisement B. After the user refreshes the webpage, the advertisements played in this advertisement slot are: advertisement D, advertisement B, and advertisement E.

In the embodiment of the present invention, by counting the viewing times of the advertisements by the users watching the advertisements, the advertisements corresponding to the identifications are played according to the order of the identifications in the rows corresponding to the viewing times in the carousel table according to the viewing times. Therefore, it is ensured that the same user can watch different advertisements delivered in each time slice, and the fairness of advertisement delivery is also ensured.

Optionally, in the advertisement rotation method provided by the embodiment of the present invention, the advertisement order information also includes the advertisement type and advertisement broadcast duration that the user needs to play.

In this embodiment of the present invention, the advertising order information may include, in addition to the sequence number of one or more time slices that the user has purchased and the number of rotations in one or more time slices that the user has purchased, it may also include the The type of ad that plays the ad and the duration of the ad.

There are many types of advertisements. For example, advertisements can be divided into different types for different products, and advertisements can also be divided into different types according to the nature of advertisements, such as public service advertisements, commercial advertisements, and so on.

Ad duration is the length of time the ad plays. Different advertisements have different playback durations. In the embodiment of the present invention, the time slice is a time period for playing advertisements, and the time length of the time slice may be less than or equal to the playing duration of the advertisements played within the time slice. An advertisement can occupy one or more time slices.

Correspondingly, in the advertisement rotation method provided by the embodiment of the present invention, according to the serial number of one or more time slices that the user has purchased in the advertisement order information, and the rotation within one or more time slices that the user has purchased number, and record the identifiers of one or more advertisements that the user needs to play in the corresponding position in the carousel table, including:

According to the preset recording rules, according to the sequence number of one or more time slices that the user has purchased in the insertion order information, the number of rotations in one or more time slices that the user has purchased, the type of advertisement that the user needs to play and the advertisement Playing duration, record the identifiers of one or more advertisements that the user needs to play in the corresponding positions in the carousel table.

When the identification of one or more advertisements that the user needs to play is recorded in the corresponding position in the carousel table according to the insertion order information, different information can be preset for various information in the insertion order information according to the preset recording rules. Priority, so as to record the identifiers of one or more advertisements that the user needs to play according to the information in the insertion order information with the highest priority. The information in the insertion order information includes the sequence number of one or more time slices that the user has purchased. The number of rotations in one or more time slices that have been purchased, the type of advertisement that the user needs to play and the duration of the advertisement.

For example, the preset recording rule may be that the sequence number of one or more time slices that the user has purchased has the highest priority, followed by the type of advertisement, and then the duration of the advertisement, and the lowest priority is one or more time slices that the user has purchased The number of carousels in the slice. According to the above-mentioned preset recording rules, when recording the identifiers of one or more advertisements that the user needs to play in the corresponding positions in the carousel table, the identifiers corresponding to the advertisements whose sequence numbers are higher in the time slice can be recorded in the carousel first. In the broadcast table, if user A purchases the carousels in time slot 1 and time slot 2, and user B purchases the carousels in time slot 3 and time slot 4, the identifier corresponding to the advertisement to be played by user A will be preferentially recorded in the carousel.

When the serial numbers of time slices purchased by two users are the same, the identification can be recorded in the carousel table according to the information of the next priority. For example, user A and user B both purchased time slices 1 and 2. Carousel, according to the type of advertisement, it can determine the identifiers recorded in the carousel table first, and the priority order of different advertisement types can be set in the preset rules, for example, public service advertisements are prioritized, followed by commercial advertisements. Then, the identification corresponding to the advertisement belonging to the public service advertisement type is preferentially recorded.

Similarly, when the types of advertisements are the same, the identifiers can be recorded in the carousel table according to the information of the next priority, for example, the identifiers corresponding to the advertisements with a longer playing time are preferentially recorded, and so on.

Finally, the identifier can also be recorded in the carousel table according to the number of rotations in one or more time slices that the user has purchased, such as the advertisement with the largest number of rotations in one or more time slices that the user has purchased The corresponding identifier is preferentially recorded in the carousel table and so on.

Specifically, the preset recording rules can be flexibly set according to needs, and any kind of information in the insertion order information can be configured with different priorities. In practical applications, configurations can be performed according to actual conditions, and will not be listed one by one here.

In the embodiment of the present invention, according to the preset recording rules, according to various information in the advertising order information, the identifiers of one or more advertisements that the user needs to play are recorded in the carousel table, and by configuring or adjusting the preset recording The rules can flexibly adjust the identifiers that are preferentially recorded in the carousel table, so that the order of the identifiers in the carousel table can be flexibly adjusted, making the order of the identifiers in the carousel table more reasonable.

Optionally, in the advertisement rotation method provided by the embodiment of the present invention, the identifiers of one or more advertisements that the user needs to play are recorded in the corresponding positions in the rotation table, and the method further includes:

According to the preset adjustment rules, the positions of the marks recorded in the carousel table are adjusted.

When one or more advertisements corresponding to the user needs to play have been recorded in the carousel table, it may appear that the logos are not evenly distributed in the carousel table, as in the carousel table shown in Table 2, the former There are more tokens in a few rows, and less tokens in later rows. As a result, when the advertisements are played according to the carousel table, the advertisements played in the first few times of the advertisement rotation will be relatively dense, and then when the advertisements are rotated several times, there will be more time gaps, and there will be no advertisements. delivery. On the one hand, this affects the efficiency of advertisement placement, and at the same time, too dense advertisements for users watching advertisements will reduce user experience.

In order to avoid the above-mentioned problems, in the embodiment of the present invention, after the identification of one or more advertisements corresponding to the user needs to be played has been recorded in the carousel table, the preset adjustment rules can be used to adjust the advertisements recorded in the carousel table. The positions of the logos are adjusted so that the logos recorded in the carousel table are relatively uniform.

There are many ways to preset the adjustment rule. For example, the tokens in a row with a large number of tokens may be transferred to a row with a small number of tokens. It is also possible to adjust the arrangement order of the rows in the carousel table so that the rows with a large number of identifiers and the rows with a small number of identifiers are arranged alternately. It is also possible to arrange the rows containing a preset identifier according to certain rules, such as adjusting the rows containing a preset identifier to the odd or even rows in the carousel table, so that the row containing a preset identifier can be Alternately arranged in the carousel table, so that each of the carousel tables tends to be more uniform, wherein the preset identifier can be any one of one or more identifiers in the carousel table.

In the embodiment of the present invention, after recording the identification of one or more advertisements that the user needs to play in the corresponding position in the carousel table, according to the preset adjustment rules, the position of the identification recorded in the carousel table is adjusted. Adjustment. Therefore, the identifiers of the rows in the carousel table tend to be more evenly arranged. It avoids the phenomenon that advertisements are played unevenly when the advertisements are rotated according to the rotation table, improves the efficiency of advertisement delivery, and simultaneously improves the viewing experience of users who watch advertisements.

In combination with the above steps, optionally, in the advertisement rotation method provided in the embodiment of the present invention, adjusting the position of the logo recorded in the rotation table according to preset adjustment rules may include:

The first step is to count the number of identifiers in each row of the carousel table.

After the identifiers of one or more advertisements that the user needs to play are recorded in the corresponding positions in the carousel table, the number of identifiers in each row in the carousel table can be counted. Thus, the specific number of identifiers in each row of the carousel table is obtained.

In the second step, when the difference between the number of identifiers in the first row and the number of identifiers in the second row in the carousel table is greater than the first preset threshold, one or more identifiers in the first row are transferred to In the second row, the first row and the second row are any row in the carousel table.

After obtaining the specific number of identifiers in each row, the number of identifiers in any first row in the carousel table can be compared with the number of identifiers in any second row other than the first row, When the number of tokens in the first row is greater than the number of tokens in the second row, and the exceeded number is greater than the first preset threshold, one or more tokens in the first row are transferred to the second row , the number of tokens transferred can be determined according to the amount by which the number of tokens in the first row exceeds the number of tokens in the second row, for example, the number of tokens in the first row exceeds the number of tokens in the second row When there are 2, after transferring one of the marks in the first row to the second row, the data of the marks in the first row and the second row will be the same, so that the distribution of the marks in various types tends to be even. Wherein the first preset threshold can be set according to the actual situation, for example, it can be a positive integer such as 2, 3, 4, etc.

In a possible implementation manner of the embodiment of the present invention, the number of identifiers in the first and last two rows in the carousel table can be compared in pairs, that is, the positive first row and the penultimate first row in the carousel table are compared. Compare, then compare the second-to-last row with the second-to-last row, and so on. When the total number of rows in the carousel table is odd, the last remaining row may not be compared. Through this comparison method, it is possible to avoid a comparison between the number of identifiers in each row in the carousel table and the numbers of identifiers in all other rows, thereby improving the efficiency of adjusting the carousel table.

In the embodiment of the present invention, by counting the number of logos in each row of the carousel table, and then comparing whether the difference between the number of logos in the two rows in the carousel table is greater than the first preset threshold, if it is greater than the first preset threshold , transfer the identifiers in a row with a large number of identifiers to a row with a small number of identifiers, so that the identifiers in the carousel table can be evenly adjusted more accurately, and the identifiers in each row in the carousel table can be further balanced. number.

Optionally, in the advertisement rotation method provided by the embodiment of the present invention, according to the above steps, when one or more identifiers in the first row are transferred to the second row, this step may include:

When there is an identifier in the first row and no identifier in the second row in the same column, the identifier in the first row in the column is transferred to the second row in the column.

In the carousel table, each column can represent a time slice, and the column where the identifier in the carousel table is located is determined by the serial number of the time slice that the user should buy in the insertion order information. Therefore, when transferring one or more marks in the first row to the second row, the position of the column where the marks in the first row are located cannot be moved.

Therefore, when one or more symbols in the first row are transferred to the second row, they need to be transferred in the same column. Before the transfer, it is necessary to judge whether there is an identifier in the second row in the column where the identifier to be transferred in the first row is located. When the second row does not have an identifier in the column, the identifier in the first row in the column is transferred to the second row in the column. When the second row has an identifier in this column, the identifier cannot be transferred. The identifiers to be transferred in other columns may be determined in the first row and judged again.

In the embodiment of the present invention, by judging whether there is an identifier in the second row in the column where the identifier to be transferred in the first row is located, and when there is no identifier in the column in the second row, then the first Row ID, transferred to the second row of this column. It ensures that the advertisement corresponding to the identifier to be transferred is played within the time slice purchased by the user, and at the same time makes the distribution of the identifiers in the carousel table more uniform.

According to the preset adjustment rules, when adjusting the position of the logo recorded in the carousel table, in addition to the above-mentioned methods, other methods can be used for adjustment, and of course, multiple adjustment methods can be combined Together, make adjustments to the positions of the logos recorded in the carousel.

Optionally, in the advertisement rotation method provided in the embodiment of the present invention, adjusting the position of the logo recorded in the rotation table according to preset adjustment rules may include:

The first step is to detect the identifiers in the carousel table column by column.

According to the preset adjustment rule, when the positions of the marks recorded in the carousel table are adjusted, the marks of each column in the carousel table may be detected column by column. The column-by-column detection may start from the first column on the left of the carousel table and proceed column-by-column to the right, or may be detected in other order, which is not limited here.

By detecting the columns in the carousel table, the respective numbers of different identifiers in a column of the carousel table can be counted.

In the second step, when it is determined that in a column in the carousel table, the number of the first logo is greater than or equal to the second preset threshold, the detection is stopped, and all rows containing the first logo in the carousel table are calculated according to the predetermined A sorting rule is set for sorting, and the first identifier is any one of the identifiers of one or more advertisements that the user needs to play.

The columns in the carousel table are detected column by column, and when it is detected that the number of first identifiers in a column of the carousel table is greater than or equal to the second preset threshold, other columns may not be detected further. The first identifier can be any one of the identifiers of one or more advertisements that the user needs to play, that is, the columns in the carousel table are detected column by column. When any flag of the threshold is set, the detection of other columns can be stopped, and this flag can be used as the first flag. Wherein the second preset threshold can be set as required. In practical applications, the value after rounding half of the total number of rows in the carousel table can be preferably used as the second preset threshold. For example, when the total number of rows is 6, the first The second preset threshold may be 3.

After the detection is stopped, reorder all the rows containing the first logo in the carousel table according to the preset sorting rule. The preset sorting rule can be to adjust all the rows containing the first logo to the odd or even numbered rows of the carousel table rows, or all the rows containing the first identifier are adjusted to preset non-adjacent rows. Correspondingly, the original odd-numbered rows in the carousel table

For example, in the carousel table shown in Table 2, the second preset threshold is 3, and detection is performed column by column from the left side of the carousel table. When detecting the first column on the left of the carousel table, the number of identifiers A is 3, which is equal to the second preset threshold, so the detection of other columns is stopped.

Row 1, Row 2 and Row 3 in the carousel table all contain the identifier A, so that Row 1, Row 2 and Row 3 in the carousel table can be adjusted to For the odd-numbered rows in the carousel table, because row 1 and row 3 are already in odd-numbered rows, it only needs to exchange row 2 and row 5 to satisfy the preset sorting rules. The adjusted carousel table is shown in Table 3.

table 3

A A A B B C B C C A A B C B C C A A A B B C B C

It can be seen from Table 3 that, compared with the carousel table shown in Table 2, the identifiers in the carousel table shown in Table 3 are more evenly distributed, so that rows containing the same identifier appear discontinuously. Further, the distribution of identifiers in the carousel table is more uniform. Improve the user experience of the user viewing the ad while viewing the ad.

Referring to FIG. 2, FIG. 2 is another flow chart of an advertisement rotation method provided by an embodiment of the present invention, including:

Step 201, obtaining rotation information and insertion order information.

Step 202, according to the information of the insertion order, record the identification of the advertisement to be played in the rotation table.

After obtaining the carousel information and insertion order information, the number of rows and columns of the carousel table can be determined according to the carousel information, and the identifier of the advertisement to be played can be recorded in the carousel table according to the contents of the insertion order information. corresponding to the table.

Step 203, judging whether the execution condition of the first optimization strategy is satisfied.

The first optimization strategy is to transfer one or more identifiers in the first row with a large number of identifiers to the second row with a small number of identifiers, and the first row and the second row are any row in the carousel table .

However, before performing uniform optimization on the carousel table according to the first optimization strategy, it is first necessary to judge whether the rows in the established carousel table meet the execution conditions of the first optimization strategy. The execution condition may include two parts. The first part is that the difference between the number of tags in the first row and the number of tags in the second row is greater than the first preset threshold; the second part is where the tag to be transferred in the first row is located. column, there is no identifier in the second row. When the above two parts are satisfied at the same time, it is considered that the execution condition of the first optimization strategy is satisfied. When there is no row in the carousel table that can satisfy the execution condition of the first optimization strategy, the carousel table cannot be uniformly optimized according to the first optimization strategy.

Step 204, optimize the carousel table according to the first optimization strategy.

When the carousel table satisfies the execution condition of the first optimization strategy, the carousel table is optimized according to the first optimization strategy. Transfer one or more tokens to be transferred in the first row with a large number of tokens to the second row with a small number of tokens.

Step 205, optimize the carousel table according to the second optimization strategy.

When the carousel table does not meet the execution conditions of the first optimization strategy, the carousel table can be directly optimized according to the second optimization strategy. After completing the optimization of the carousel table according to the first optimization strategy, the optimization of the carousel table is continued according to the second optimization strategy.

The second optimization strategy is to detect the logos in the carousel table column by column. When it is determined that in a column in the carousel table, the number of the first logo is greater than or equal to the second preset threshold, the detection is stopped, and the All rows containing the first identifier in the carousel table are sorted according to a preset sorting rule, and the first identifier is any one of the identifiers of one or more advertisements that the user needs to play.

Step 206: Play the advertisement corresponding to the identifier according to the carousel table.

After the carousel table is optimized, the advertisements corresponding to the logos can be played in the order of the logos in the carousel table.

The advertisements corresponding to the identifiers may be played according to the order of the identifiers in the rows corresponding to the viewing times in the carousel table according to the viewing times of the users who watched the advertisements. In this way, it is possible to rotate different advertisements for the same advertisement position.

Referring to Fig. 3, Fig. 3 is a structural diagram of an advertisement carousel device provided by an embodiment of the present invention, including:

An acquisition module 301, configured to acquire rotation information and insertion order information, the rotation information including the number of one or more preset time slices in one advertising space and the preset one or more time slices The time slot is the time period for playing advertisements, and the advertisement order information includes the sequence number of one or more time slots that the user has purchased, and one or more time slots that the user has purchased The number of carousels within the slice;

Calculation module 301, configured to determine a carousel table according to the number of the preset one or more time slots in the carousel information and the number of carousels in the preset one or more time slots the number of rows and columns;

The recording module 303 is configured to, according to the sequence numbers of one or more time slices that the user has purchased in the insertion order information, and the number of rotations in the one or more time slices that the user has purchased, record the The identifiers of one or more advertisements that the user needs to play are recorded in the corresponding positions in the carousel table;

The playing module 304 is configured to play the advertisement corresponding to the identification according to the carousel.

In the embodiment of the present invention, a carousel table containing the identification of one or more advertisements that the user needs to play is constructed through the carousel information and the advertisement order information, and the time slice and the carousel purchased by the user can be reflected in the carousel table. broadcast number. According to the order of the logos in the carousel table, the advertisement corresponding to the logo is played in an advertisement space, realizing the rotation of different advertisements in the same advertisement space, so that the user can only purchase the advertisements within a time period Partial traffic reduces the cost of advertising, is conducive to the full use of advertising space resources, and improves the experience of users who watch advertisements, improving the effectiveness of advertising.

Optionally, in the advertisement carousel device provided in the embodiment of the present invention, the calculation module 301 includes:

The first calculation submodule is used to use the preset number of one or more time slices in the carousel information as the number of columns in the carousel table;

The second calculation submodule is configured to use the least common multiple of the number of carousels in the preset one or more time slices in the carousel information as the number of rows in the carousel table.

Optionally, in the advertising carousel device provided in the embodiment of the present invention, the playing module 304 includes:

A recording sub-module is used to record the viewing times of the advertisement in the advertisement slot by the user watching the advertisement;

The playing sub-module is used to play the advertisement corresponding to the identifier according to the viewing times and according to the order of the identifiers in the row corresponding to the viewing times in the carousel table.

Optionally, in the advertising carousel device provided in the embodiment of the present invention, the advertising order information in the device also includes the type of advertisement that the user needs to play and the playing time of the advertisement;

Correspondingly, the recording module 303 is specifically configured to, according to preset recording rules, according to the sequence numbers of one or more time slices that the user has purchased in the insertion order information, one or more time slots that the user has purchased The number of carousels in a time slice, the type of advertisement that the user needs to play and the duration of the advertisement, and the identifiers of one or more advertisements that the user needs to play are recorded in the corresponding positions in the carousel table.

Optionally, in the advertising carousel device provided in the embodiment of the present invention, the device further includes:

An adjustment module, configured to adjust the position of the marker recorded in the carousel table according to a preset adjustment rule.

Optionally, in the advertisement rotation device provided in the embodiment of the present invention, the adjustment module includes:

The first statistical submodule is used to count the number of the identifiers in each row of the carousel table;

The first adjustment submodule is configured to: when the difference between the number of the identifiers in the first row and the number of the identifiers in the second row in the carousel table is greater than a first preset threshold, the second One or more identifiers in one row are transferred to the second row, and the first row and the second row are any row in the carousel table.

Optionally, in the advertising carousel device provided in the embodiment of the present invention, the first adjustment submodule is specifically configured to: when in the same column, the first row has an identifier, and the second row does not exist When identifying, the identification of the first row in the column is transferred to the second row in the column.

Optionally, in the advertisement rotation device provided in the embodiment of the present invention, the adjustment module includes:

The second statistical submodule is used to detect the identifier in the carousel table column by column;

The second adjustment submodule is used to stop the detection when it is determined that in a column in the carousel table, the number of the first identifier is greater than or equal to the second preset threshold, and store all the elements in the carousel table The row of the first identifier is sorted according to a preset sorting rule, and the first identifier is any one of the identifiers of one or more advertisements that the user needs to play.

The device of the embodiment of the present invention is a device applying the above-mentioned advertising rotation method, and all the embodiments of the above-mentioned advertising rotation method are applicable to the device, and can achieve the same or similar beneficial effects.

As for the device embodiment, since it is basically similar to the method embodiment, the description is relatively simple, and for related parts, please refer to the part of the description of the method embodiment.

It should be noted that in this article, relational terms such as first and second are only used to distinguish one entity or operation from another entity or operation, and do not necessarily require or imply that there is a relationship between these entities or operations. any such actual relationship or order exists between them. Furthermore, the term "comprises", "comprises" or any other variation thereof is intended to cover a non-exclusive inclusion such that a process, method, article, or apparatus comprising a set of elements includes not only those elements, but also includes elements not expressly listed. other elements of or also include elements inherent in such a process, method, article, or apparatus. Without further limitations, an element defined by the phrase "comprising a ..." does not exclude the presence of additional identical elements in the process, method, article or apparatus comprising said element.

Each embodiment in this specification is described in a related manner, the same and similar parts of each embodiment can be referred to each other, and each embodiment focuses on the differences from other embodiments. In particular, for the system embodiment, since it is basically similar to the method embodiment, the description is relatively simple, and for relevant parts, refer to part of the description of the method embodiment.

The above descriptions are only preferred embodiments of the present invention, and are not intended to limit the protection scope of the present invention. Any modification, equivalent replacement, improvement, etc. made within the spirit and principles of the present invention are included in the protection scope of the present invention.

Claims (16)

1. a kind of advertisement carousel method, it is characterised in that including：

Carousel information and publicity orders information are obtained, the carousel information is included in default one or more in an advertisement position Carousel number in the number of timeslice and default one or more timeslices, the timeslice is for playing advertisement Period, the publicity orders information includes the sequence number of one or more timeslices that user has bought, and described uses The carousel number in one or more timeslices that family has been bought；

The number of default one or more timeslices in the carousel information and described default one or many Carousel number in individual timeslice, determines the line number and columns of carousel table；

The sequence number for one or more timeslices that the user in the publicity orders information has bought, and it is described The carousel number in one or more timeslices that user has bought, one or more advertisements that the user is needed to play Mark, record correspondence position in the carousel table；

By the carousel table, the advertisement corresponding to the mark is played.

2. according to the method described in claim 1, it is characterised in that it is described in the carousel information described default one Carousel number in the number of individual or multiple timeslices and default one or more timeslices, builds carousel table, including：

Using the number of default one or more timeslices in the carousel information as carousel table columns；

By the least common multiple of the carousel number in default one or more timeslices in the carousel information, as The line number of the carousel table.

3. according to the method described in claim 1, it is characterised in that described to press the carousel table, play corresponding to the mark Advertisement, including：

Record watches that what the user of advertisement watched advertisement in the advertisement position watches number of times；

Watch number of times according to described, by the carousel table with the order identified described in the row for watching that number of times is corresponding, Play the advertisement corresponding to the mark.

4. according to the method described in claim 1, it is characterised in that also including the user in the publicity orders information needs Play the adline and advertisement playing duration of advertisement；

Accordingly, the sequence for one or more timeslices that the user in the publicity orders information has bought Number, and the carousel number in one or more timeslices for having bought of the user, one that the user is needed to play The mark of individual or multiple advertisements, records the correspondence position in the carousel table, including：

By preset recording rule, one or more timeslices that the user in the publicity orders information has bought Sequence number, the carousel number in one or more timeslices that the user has bought, the user needs to play advertisement Adline and advertisement playing duration, the mark for one or more advertisements that the user is needed to play are recorded in the wheel Broadcast the correspondence position in table.

5. method according to any one of claim 1 to 4, it is characterised in that described that the user is needed what is played The mark of one or more advertisements, is recorded after the correspondence position in the carousel table, methods described also includes：

By default regulation rule, to the position of the mark recorded in the carousel table, it is adjusted.

6. method according to claim 5, it is characterised in that described by default regulation rule, to remembering in the carousel table The position of the mark of record, is adjusted, including：

The number of the mark during the carousel table is counted per a line；

When the difference of the number of the mark in the number and the second row of the mark in the first row in the carousel table is more than During the first predetermined threshold value, by one or more of described the first row identify, be transferred in second row, the first row and Any a line in carousel table described in second behavior.

7. method according to claim 6, it is characterised in that described to identify one or more of described the first row, It is transferred in second row, including：

When in same row, there is mark in the first row, and second row is when being not present mark, by this arrange described in first Capable mark, is transferred in second row of the row.

8. method according to claim 5, it is characterised in that described by default regulation rule, to remembering in the carousel table The position of the mark of record, is adjusted, including：

Being detected to the mark in the carousel table by column；

When determining in one in carousel table row, when the number of the first mark is more than or equal to the second predetermined threshold value, stop Only detect, and by all rows containing the described first mark in the carousel table, be ranked up by predetermined order rule, described the One is designated any one mark in the mark for one or more advertisements that user's needs are played.

9. a kind of advertisement carousel device, it is characterised in that including：

Acquisition module, for obtaining carousel information and publicity orders information, the carousel information is included in an advertisement position in advance If one or more timeslices number and default one or more timeslices in carousel number, the timeslice For the period for playing advertisement, the publicity orders information includes the sequence for one or more timeslices that user has bought Number, and the carousel number in one or more timeslices for having bought of the user；

Computing module, for the number of default one or more timeslices in the carousel information and described pre- If one or more timeslices in carousel number, determine the line number and columns of carousel table；

Logging modle, the one or more timeslices bought for the user in the publicity orders information Carousel number in sequence number, and one or more timeslices for having bought of the user, needs what is played by the user The mark of one or more advertisements, records the correspondence position in the carousel table；

Playing module, for by the carousel table, playing the advertisement corresponding to the mark.

10. device according to claim 9, it is characterised in that the computing module, including：

First calculating sub module, for using the number of default one or more timeslices in the carousel information as The columns of carousel table；

Second calculating sub module, for by the carousel number in default one or more timeslices in the carousel information Purpose least common multiple, is used as the line number of the carousel table.

11. device according to claim 9, it is characterised in that the playing module, including：

Record sub module, what the user that advertisement is watched for recording watched advertisement in the advertisement position watches number of times；

Play submodule, for according to described in watch number of times, by the carousel table with the row for watching that number of times is corresponding The order of the mark, plays the advertisement corresponding to the mark.

12. device according to claim 9, it is characterised in that also include institute in the publicity orders information in described device Stating user needs to play the adline and advertisement playing duration of advertisement；

Accordingly, the logging modle, specifically for by preset recording rule, according to the use in the publicity orders information The sequence number for one or more timeslices that family has been bought, the carousel in one or more timeslices that the user has bought Number, the user need play advertisement adline and advertisement playing duration, by the user need play one or The mark of multiple advertisements, records the correspondence position in the carousel table.

13. the device according to any one of claim 9 to 12, it is characterised in that described device also includes：

Adjusting module, for by default regulation rule, to the position of the mark recorded in the carousel table, being adjusted.

14. device according to claim 13, it is characterised in that the adjusting module, including：

First statistic submodule, the number for counting the mark in the every a line of the carousel table；

First adjustment submodule, for described in the number of the mark in the first row in the carousel table and the second row When the difference of the number of mark is more than the first predetermined threshold value, one or more of described the first row is identified, described the is transferred to In two rows, any a line in carousel table described in the first row and second behavior.

15. device according to claim 14, it is characterised in that the first adjustment submodule, specifically for when same In one row, there is mark in the first row, and second row is when being not present mark, by this arrange described in the first row mark, It is transferred in second row of the row.

16. device according to claim 13, it is characterised in that the adjusting module, including：

Second statistic submodule, for being detected to the mark in the carousel table by column；

Second adjustment submodule, for when determining in one in carousel table row, the number of the first mark to be more than or waited When the second predetermined threshold value, stop detection, and by all rows containing the described first mark in the carousel table, by predetermined order Rule is ranked up, and described first is designated any one in the mark for one or more advertisements that user's needs are played Mark.