CN106385606A - Advertisement putting method and device - Google Patents
Advertisement putting method and device Download PDFInfo
- Publication number
- CN106385606A CN106385606A CN201610827414.0A CN201610827414A CN106385606A CN 106385606 A CN106385606 A CN 106385606A CN 201610827414 A CN201610827414 A CN 201610827414A CN 106385606 A CN106385606 A CN 106385606A
- Authority
- CN
- China
- Prior art keywords
- advertisement
- advertising message
- association
- video information
- advertisement putting
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
- 238000000034 method Methods 0.000 title claims abstract description 35
- 238000000605 extraction Methods 0.000 claims description 36
- 239000000284 extract Substances 0.000 claims description 35
- 230000005540 biological transmission Effects 0.000 claims description 7
- 230000002596 correlated effect Effects 0.000 abstract 4
- 230000000875 corresponding effect Effects 0.000 abstract 1
- 229940112822 chewing gum Drugs 0.000 description 9
- 235000015218 chewing gum Nutrition 0.000 description 9
- 230000000694 effects Effects 0.000 description 7
- 238000004821 distillation Methods 0.000 description 5
- 239000003599 detergent Substances 0.000 description 4
- 239000007788 liquid Substances 0.000 description 4
- 101100269157 Caenorhabditis elegans ads-1 gene Proteins 0.000 description 3
- 238000012856 packing Methods 0.000 description 3
- 101150034459 Parpbp gene Proteins 0.000 description 2
- 230000001143 conditioned effect Effects 0.000 description 2
- 239000002537 cosmetic Substances 0.000 description 2
- 230000003247 decreasing effect Effects 0.000 description 2
- 238000012544 monitoring process Methods 0.000 description 2
- 238000004806 packaging method and process Methods 0.000 description 2
- 230000006835 compression Effects 0.000 description 1
- 238000007906 compression Methods 0.000 description 1
- 238000011161 development Methods 0.000 description 1
- 230000005611 electricity Effects 0.000 description 1
- 238000009434 installation Methods 0.000 description 1
- 230000002452 interceptive effect Effects 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
- 230000004048 modification Effects 0.000 description 1
- SNICXCGAKADSCV-UHFFFAOYSA-N nicotine Chemical compound CN1CCCC1C1=CC=CN=C1 SNICXCGAKADSCV-UHFFFAOYSA-N 0.000 description 1
- 238000012545 processing Methods 0.000 description 1
- GOLXNESZZPUPJE-UHFFFAOYSA-N spiromesifen Chemical compound CC1=CC(C)=CC(C)=C1C(C(O1)=O)=C(OC(=O)CC(C)(C)C)C11CCCC1 GOLXNESZZPUPJE-UHFFFAOYSA-N 0.000 description 1
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
Landscapes
- Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The embodiment of the invention provides an advertisement putting method and device, and relates to the technical field of videos, and mainly aims at solving problem that the correlation between the put advertisements of video information at the same user interface is lower and has no rule in the prior art, and improving the advertisement putting efficiency. According to the embodiment of the invention, the employed technical solution comprises the steps: receiving one or more advertisement putting requests, wherein each advertisement putting request comprises a plurality of pieces of video information of a to-be-put advertisement; judging whether there is correlated advertisement information corresponding to the video information or not: extracting the correlated advertisement information if there is the correlated advertisement information, and transmitting an advertisement putting request response, wherein the advertisement putting request response carries out the video information and the correlated advertisement information i. The method is mainly used for advertisement putting.
Description
Technical field
The present embodiments relate to video technique field, more particularly, to a kind of put-on method of advertisement and device.
Background technology
With the fast development of video technique, throw in mode using multi-way stream and have become as the master that people watch video content
Stream mode, for example, user can be watched in the different video that 9 players are thrown in simultaneously using a station terminal device simultaneously
Hold.Wherein, when throwing in different video contents, each player all can throw in advertisement.
At present, when same user interface has multiple players and carries out video playback, each player sends advertisement please
The input of summation advertisement is independent, and each player carries out advertisement putting after receiving advertising message, and inventor is in reality
It is found that during the existing present invention that the video ads that each player in same user interface is thrown in do not have dependency, lead to
The input of advertisement is less efficient.
Content of the invention
The embodiment of the present invention provides a kind of put-on method of advertisement and device, in order to solve in prior art in same user
Between the advertisement thrown in the video information at interface, dependency is relatively low and random problem, improves the input efficiency of advertisement.
The embodiment of the present invention provides a kind of put-on method of advertisement, including：
Receive more than one advertisement putting request, in described advertisement putting request, carry multiple videos of advertisement to be put
Information；
Judge whether association advertising message corresponding with described video information, described association advertising message is believed for advertisement
There are multiple advertising messages of association between breath；
If there is association advertising message corresponding with described video information, extract described association advertising message；
Send advertisement putting request response, carry described video information in described advertisement putting response and described association is wide
Announcement information.
The embodiment of the present invention provides a kind of delivery device of advertisement, including：
Receiving unit, for receiving more than one advertisement putting request, carries to be put in described advertisement putting request
Multiple video informations of advertisement；
Judging unit, is used for judging whether association advertising message corresponding with described video information, and described association is wide
Announcement information is the multiple advertising messages that there is association between advertising message；
Extraction unit, if for there is association advertising message corresponding with described video information, extract described association wide
Announcement information；
Transmitting element, for sending advertisement putting request response, carries described video letter in described advertisement putting response
Breath and described association advertising message.
A kind of put-on method of advertisement provided in an embodiment of the present invention and device, receiving more than one advertisement putting first please
Ask, carry multiple video informations of advertisement to be put in described advertisement putting request, judge whether to believe with described video
Ceasing corresponding association advertising message, if there is association advertising message corresponding with described video information, extracting described association wide
Announcement information, sends advertisement putting request response, carries described video information and described association is wide in described advertisement putting response
Announcement information.With at present the advertisement relevance that the video information of same user interface is thrown in relatively low, there is no rule compared with, the present invention
Embodiment passes through the advertisement putting request with video information receiving according to server, extracts pass corresponding with video information
Connection advertising message, is then sent to client and is thrown in it is achieved that when throwing in advertisement in video information, preferential input associates
Advertisement, thus improve the input efficiency of advertisement.
Brief description
In order to be illustrated more clearly that the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
Have technology description in required use accompanying drawing be briefly described it should be apparent that, drawings in the following description are these
Some bright embodiments, for those of ordinary skill in the art, on the premise of not paying creative work is it is possible to root
Obtain other accompanying drawings according to these accompanying drawings.
Fig. 1 shows a kind of put-on method flow chart of advertisement provided in an embodiment of the present invention；
Fig. 2 shows the put-on method flow chart of another kind provided in an embodiment of the present invention advertisement；
Fig. 3 shows a kind of delivery device structural representation of advertisement provided in an embodiment of the present invention；
Fig. 4 shows the delivery device structural representation of another kind provided in an embodiment of the present invention advertisement.
Specific embodiment
Purpose, technical scheme and advantage for making the embodiment of the present invention are clearer, below in conjunction with the embodiment of the present invention
In accompanying drawing, the technical scheme in the embodiment of the present invention is clearly and completely described it is clear that described embodiment is
The a part of embodiment of the present invention, rather than whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art
The every other embodiment being obtained under the premise of not making creative work, broadly falls into the scope of protection of the invention.
The embodiment of the present invention provides a kind of put-on method of advertisement, as shown in figure 1, methods described includes：
101st, receive more than one advertisement putting request.
Wherein, multiple video informations of advertisement to be put are carried in described advertisement putting request, described advertisement putting please
The video information of multiple advertisements to be put can be comprised, the concrete number embodiment of the present invention does not limit, and described video can in asking
Think the video information that the video information of all players inputs or part player are thrown in, the embodiment of the present invention is not
It is specifically limited, described video information is the player video information throwing in or will throw in of advertisement to be put, described
Video information is used for video data or the live flow data that unique mark is thrown in, and the embodiment of the present invention is not specifically limited, described
The advertisement putting sending asks to ask for an advertisement putting, includes video information in an advertisement putting request.
If it should be noted that in the advertisement putting request receiving, carry is the packaging file through overcompression, first right
Packaging file carries out the process such as decompressing.
For example, receive advertisement putting request and include 3 video information Basketball Match 1, Basketball Match 2, Basketball Match
3.
102nd, judge whether association advertising message corresponding with described video information.
Wherein, described association advertising message is the multiple advertising messages that there is association between advertising message, and described association is wide
Announcement information is the multiple advertising messages that there is direct or indirect dependency between advertising message, and associates between advertising message
There is specific release sequence or specific input rule, described dependency includes content relevance, i.e. the content of multiple advertising messages
It is related.Described video information can be that quantity is corresponding or content is corresponding with the corresponding relation of association advertising message,
When quantity and content meet simultaneously, preferential with quantity, the embodiment of the present invention is not specifically limited.
It should be noted that association advertising message, when client is thrown in, can make multiple advertisements of user's viewing
Occur certain interactive between information.Association advertising message can store storage location pre-configured in the server
In, directly to make a look up from pre-configured storage location during judging.
For example, receive 3 video informations, then can decide whether there are 3 advertisements, this 3 advertisements are association advertisement.
For another example, 5 video informations of reception, then judge whether 3 advertisements, and in the content of this 3 advertisements and video information, 3 regard
The content of frequency information is associated.
If 103 judge there is association advertising message corresponding with described video information, extract described association advertisement letter
Breath.
Wherein, the association advertising message of described extraction includes the release sequence between multiple advertisements, and with video information pair
The release time answered.
If it should be noted that the number of the middle advertising message of association advertising message extracted is less than the individual of video information
Number, then extract other advertising messages of volume residual further according to video information.For example, video information is 6, associates advertising message
For 4, then extract 2 advertising messages corresponding with video information further according to video information, extracted which video letter for concrete
Cease the corresponding advertising message embodiment of the present invention to be not specifically limited.
For example, when the corresponding 6 association advertising messages of 6 video informations of presence, then extract association advertising message, including pass
The order that connection advertising message is thrown in is to throw in from 1 to 6 order.For another example, when, in 6 video informations, 4 contents are the video of film
Information, exist corresponding with film association advertisement liquid detergent represent 1, certain liquid detergent represent 2, certain liquid detergent represent 3,
Certain liquid detergent represents 4, extracts 4 association advertising messages, and remaining 2 advertising messages can regarding according to other 2 matches
Frequency information is extracted.
Further, the step arranged side by side with step 103：If judging there is not association advertisement corresponding with described video information
Information, then extract other advertising messages, and sends advertisement putting request response.
104th, send advertisement putting request response.
Wherein, described video information and described association advertising message, described advertisement are carried in described advertisement putting response
Throw in request response and can comprise a video information and associate advertising message, and video information can also be included and associate extensively
Announcement information, the embodiment of the present invention is not specifically limited.
For the embodiment of the present invention, specific application scenarios can be as follows, but not limited to this, including：3 receiving
Video information is film, TV play, variety, judges that there is one group of association advertising message in current server is certain chewing gum 1
Portion, certain chewing gum 2, certain chewing gum 3, then extract association advertisement, and throw in order be 1-2-3, input when
Between be continuous throw in, thrown in film for 1, thrown in TV play for 2, by that analogy, sent advertisement putting request
Response, carries relevant advertisement and release sequence in response.
A kind of put-on method of advertisement provided in an embodiment of the present invention, receives more than one advertisement putting request, institute first
State the multiple video informations carrying advertisement to be put in advertisement putting request, then judge whether and described video information
Corresponding association advertising message, if existing, extracts described association advertising message, sends advertisement putting request response, described wide
Accuse to throw in response and carry described video information and described association advertising message.Believe with the video in same user interface at present
Breath throw in advertisement relevance relatively low, do not have rule to compare, the embodiment of the present invention pass through advantage distillation server present in
Video information corresponding association advertisement is it is achieved that preferential throw in the association advertisement existing, thus improving the input efficiency of advertisement.
Embodiments provide the put-on method of another kind of advertisement, as shown in Fig. 2 methods described includes：
201st, receive more than one advertisement putting request.
Wherein, carry in described advertisement putting request advertisement to be put player identification information and with described player
Advertisement parameters corresponding to identification information, carry multiple video informations of advertisement to be put in described advertisement putting request, described
Player identification information is used for the player that mark throws in advertisement, and described advertisement parameters are used for the information that mark throws in advertisement, institute
State advertisement parameters and include adline, advertisement position parameter, advertisement putting coefficient etc., the content that advertisement parameters include be used for extract with
The related advertising message of video content information, advertisement position parameter is located at the position throwing in screen for advertisement, and advertisement putting coefficient is
The frequency of advertisement putting, described adline can be the key word related to video content information, and the embodiment of the present invention is not done
Concrete restriction.
For example, carry below 4- film-Huang Bohai Sea-screen in the advertisement putting request of reception, player identification information is
4, advertisement parameters corresponding with 4 are film, Huang Bo, below screen.By receiving advertisement putting request, described advertisement putting request
In carry advertisement to be put player identification information and with described player identification information respectively corresponding advertisement parameters, real
Existing server is quickly found out ad content corresponding with the video of advertisement to be put, improves the efficiency extracting advertisement.
202nd, judge whether association advertising message corresponding with described video information.
This step is identical with the method described in step 102 described in Fig. 1, is not repeating here.
It should be noted that step 202 is specifically as follows：Judge whether that association corresponding with described advertisement parameters is wide
Announcement information.Wherein it is possible to according to adline, advertisement position parameter, advertisement putting coefficient etc. carry out judging whether with described
Advertisement parameters corresponding association advertising message.By judging whether association advertising message corresponding with described advertisement parameters,
Improve the degree of accuracy extracting advertising message, simplify extraction step.
If 203a has association advertising message corresponding with described video information, extract described association advertising message.
This step is identical with the method described in step 103 described in Fig. 1, is not repeating here.
Further, if step 203b arranged side by side with step 203a step does not have pass corresponding with described video information
Connection advertising message, then according to described video information, extract the advertising message meeting default extraction conditions.Wherein, described presetting carries
Take condition not overlapping for the release time point of the advertising message of input, can also be advertisement letter corresponding with video information
Breath, can also according to pre-set advertisement of correlation forbidding input etc. from different players, the embodiment of the present invention is not done to be had
Body limits.For example, when there is not association advertisement, it is corresponding with TV play that extraction certain star corresponding with film represents advertisement
Certain advertisement for cosmetics.If by there is not association advertising message corresponding with described video information, according to described video information,
Extracting the advertising message meeting default extraction conditions, realizing advantage distillation association advertisement, thus improving the input efficiency of advertisement.
204a, transmission advertisement putting request response.
This step is identical with the method described in step 104 described in Fig. 1, is not repeating here.
It should be noted that step 204a is specifically as follows：Send advertisement putting request response.Wherein, described advertisement is thrown
Put and in response, carry described player identification information and described association advertising message.Carry player identification information by sending
With the input request response associating advertising message, realize accurately indicating that client is associated the input of advertisement.
Further, step 204b arranged side by side with step 204a step, transmission advertisement putting request response.Wherein, described
Described video information and the described advertising message meeting default extraction conditions is carried in advertisement putting request response.By sending
Advertisement putting request response, so that client carries out the input of advertisement according to advertisement putting request response.
It should be noted that after the refinement further of step 203b, also corresponding with corresponding step 204b of step 203b
Refinement, will not be described here.
For the embodiment of the present invention, specific application scenarios can be as follows, but not limited to this, including：Receive regards
Frequency information is that 1- film-grandson pari-is full frame, 4- film-Huang Bohai Sea-full frame, and 5- film-Deng's super- is full frame, judges to deposit in current server
In association advertisement, for certain mobile phone advertisement 1, certain mobile phone advertisement 2, certain mobile phone advertisement 3, then extract certain mobile phone advertisement 1,
Certain mobile phone advertisement 2, certain mobile phone advertisement 3, and throw in for interlude with the release time in each film, then send advertisement
Throw in request response.If judging there is not association advertisement, grandson pari being extracted respectively according to video information and represents advertisement, Huang Bodai
Speech advertisement, Deng Chao represent advertisement, send advertisement putting request response.
The put-on method of another kind provided in an embodiment of the present invention advertisement, receives more than one advertisement putting request first,
Carry multiple video informations of advertisement to be put in described advertisement putting request, then judge whether to join with described advertisement
The corresponding association advertising message of number, if existing, extracts described association advertising message, if not existing corresponding with described advertisement parameters
Association advertising message, then according to described advertisement parameters, extract and meet the advertising message of default extraction conditions, send advertisement putting
Request response.With at present the advertisement relevance that the video information of same user interface is thrown in relatively low, there is no rule compared with, this
Bright embodiment passes through association advertisement corresponding with video information present in advantage distillation server, in the feelings not associating advertisement
Under condition, extract and meet pre-conditioned advertising message it is achieved that provide the extraction priority principle of different advertisements for extraction, thus
Improve the input efficiency of advertisement.
Further, in the embodiment of the present invention, the step of client executing corresponding with current server can include：Send out
Advertisement putting is sent to ask.
Wherein, carry the video information of advertisement to be put in described advertisement putting request, described video can be all
Video information or the video information of part player input that player is thrown in, the embodiment of the present invention does not do concrete limit
Fixed, described video information is the player video information throwing in or will throw in of advertisement to be put, described video information
The video data thrown in for unique mark or live flow data, the embodiment of the present invention is not specifically limited, described transmission wide
Accuse and throw in request for an advertisement putting request, in an advertisement putting request, include video information.
It should be noted that when same user interface has multiple players simultaneously when throwing in video, video information is
The unique mark of video thrown in by each player.The object sending advertisement putting request can be one or more servers, also may be used
Think that other can receive the server of advertisement putting request, the embodiment of the present invention is not specifically limited.Currently transmitted advertisement is thrown
The advertisement module putting request can be the what's new module in client or the 3rd end advertisement mould being pre-configured with
Block, the embodiment of the present invention is not specifically limited, and described advertisement module is mainly used in managing the ad-request, download of data, right
The monitoring of advertisement and input.
For example, when same user interface throws in 6 videos simultaneously, 6 players need to throw in advertisement, then to service
Device sends advertisement putting request, and 6 video informations carrying in advertisement putting request are respectively football match 1, football match
2nd, football match 3, football match 4, football match 5, football match 6, the time throwing in advertisement is disposed as receiving advertisement letter
The time of breath.
Further, in the embodiment of the present invention, the step of client executing corresponding with current server can also include：
Receive advertisement putting request response.
Wherein, carry the association advertisement corresponding with described video information of described video information in described advertisement putting response
Information, described association advertising message includes the corresponding multiple advertising messages of video information, advertisement putting time.
It should be noted that the advertisement putting request response receiving is and the advertisement putting request corresponding sending
Individual advertisement putting request response, the process sending and receiving is completed by single thread, the advertisement putting request receiving in single thread
The video information including in response and advertising message are one-to-one.
For example, in the advertisement putting request of transmission 6 video informations carrying be respectively football match 1, football match 2,
Football match 3, football match 4, football match 5, football match 6, the video carrying in the advertisement putting request response receiving
Information is 1- football association public service ads 1,2- football association public service ads 2,3- football association public service ads 3,4- with associating advertising message
Football association's public service ads 4,5- football association public service ads 5,6- football association public service ads 6, release sequence is 1 to 6.
Further, in the embodiment of the present invention, the step of client executing corresponding with current server can also include：
According to described video information and described association advertising message, export advertisement putting instruction.
Wherein, described advertisement putting instructs for advertisement putting, described advertisement putting instruction comprise each video information and
The input instruction of advertising message corresponding with each video information.
For the embodiment of the present invention, specific application scenarios can be as follows, but not limited to this, including：As user circle
When 9 videos are thrown in face simultaneously, when 4 videos therein are required to throw in advertisement, carried in need by single thread transmission
Throw in the advertisement putting request of 4 video informations of advertisement, 4 video information respectively film, TV play, English are taught online
Educate, news hookup, then by single thread receive advertisement putting request response, carry in response video information corresponding association letter
Breath advertisement, certain public service ads 1, certain public service ads 2, certain public service ads 3, certain public service ads 4, release sequence be 1 to
4, the release time finishes for 1 input, 2 inputs, and by that analogy, output advertisement putting instruction, so that instruction is in film
Set time point throws in certain public service ads 1, and the set time point in TV play throws in certain public service ads 2, by that analogy.
Further, in the embodiment of the present invention, the step of client executing corresponding with current server can also include：
Advertisement parameters corresponding with described video content information are generated according to video content information.Wherein, described advertisement parameters include extensively
Accuse type, advertisement position parameter, advertisement putting coefficient etc., it is related to video content information that the content that advertisement parameters include is used for extraction
Advertising message, advertisement position parameter for advertisement be located at throw in screen position, advertisement putting coefficient be advertisement putting frequency, institute
Stating adline can be the key word related to video content information, and the embodiment of the present invention is not specifically limited.
It should be noted that the advertisement parameters generating can be to generate new advertisement parameters according to video content information,
Can extract from preset map listing.Advertisement parameters are mainly used in, when extracting advertising message, extracting different advertisement letters
Cease it is possible to understand that being to ask in response to be different in an advertisement putting according to the advertising message that advertisement parameters extract, so that
Client throws in different advertisements in the current generation.
For example, video content information is " discriminate and pass ", generates and " discriminate and pass " corresponding advertisement parameters, including：Commercial paper
Type-TV play-grandson pari, below advertisement position parameter-screen.By being generated and described video content information according to video content information
Corresponding advertisement parameters, extract the advertisement letter related to the current video content thrown in order to server according to advertisement parameters
Breath, thus improve the input efficiency of advertisement.
Further, in the embodiment of the present invention, the step of client executing corresponding with current server can also include：
Advertisement putting request is configured according to described video information.Wherein, the advertisement putting of described configuration asks to ask for an advertisement putting
Ask.
It should be noted that the method for configuration can be that video information is carried out packing process, then it is unified in advertisement and throws
Put in request and carried, can also whether excessive for judging the video information after packing by arranging a threshold value, if
It is then to be compressed processing, in advertisement putting request, carry the video information after compression.
For example, it is possible to get 9 video informations be packed so that taking in advertisement putting request of being configured
With 9 video informations after packing.By advertisement putting request is configured so that video information is with one according to described video information
The form of individual advertisement putting request is transmitted, and saves network broadband resource, thus improving the input efficiency of advertisement.
Further, in the embodiment of the present invention, the step of client executing corresponding with current server can also include：
Send advertisement putting request.
Wherein, carry the video information of advertisement to be put in described advertisement putting request, described video can be all
Video information or the video information of part player input that player is thrown in, the embodiment of the present invention does not do concrete limit
Fixed, described video information is the player video information throwing in or will throw in of advertisement to be put, described video information
Including video content information, also include player identification information, described video content information can be the content type of video, enter
One step can be the concrete video name thrown in, and described player identification information can be for throwing in the player mark of video, this
Inventive embodiments are not specifically limited, for example, 1- " world cup ", represent first player, the video content of input is the world
Cup.
It should be noted that send advertisement putting request object can for one or more servers or other
The server of advertisement putting request can be received, the embodiment of the present invention is not specifically limited.Currently transmitted advertisement putting request
Advertisement module can be the what's new module in client or the 3rd end advertisement module being pre-configured with, the present invention
Embodiment is not specifically limited, and described advertisement module is mainly used in managing ad-request, the download of data, the monitoring to advertisement
And input.
For example, when same user interface throws in 6 videos simultaneously, 4 players need to throw in advertisement, transmission wide
Accuse to throw in and 4 video informations in request, can be carried, respectively 1- " world cup ", 2- " discriminate and pass ", 4- " Rio shoot Niagara ",
6- " Journey to the West ".
Further, in the embodiment of the present invention, the step of client executing corresponding with current server can also include：
Send advertisement putting request.Carry the player identification information of advertisement to be put in described advertisement putting request and broadcast with described
Put device identification information corresponding advertisement parameters respectively.For example, send advertisement putting request, 1- TV play-grandson pari-can be carried
Below screen, player identification information is 1, advertisement parameters corresponding with 1 are TV play, Sun Li, below screen.Wide by sending
Accuse and throw in request, carry in described advertisement putting request advertisement to be put player identification information and with described player mark
Knowledge information corresponding advertisement parameters respectively, reduce the size that advertisement putting request carries data, reduce network broadband flow.
Further, in the embodiment of the present invention, the step of client executing corresponding with current server can also include：
Receive advertisement putting request response.Wherein, described advertisement putting request carries described video information and corresponding with video information
The advertising message meeting default extraction conditions.Described default extraction conditions can be the release time point of the advertising message of input
Not overlapping, can also be advertising message corresponding with video information, can also according to pre-set from different players and forbid
Advertisement of correlation thrown in etc., the embodiment of the present invention is not specifically limited.For example, when there is not association advertisement, extract and electricity
Shadow certain star corresponding represents advertisement certain advertisement for cosmetics corresponding with TV play.By receiving advertisement putting request response, connect
Described video information and the advertisement that meet default extraction conditions corresponding with video information is carried in the advertisement putting request received
Information, realizes, when not associating advertisement, throwing in the advertisement meeting prerequisite, thus improving the input efficiency of advertisement.
Further, in the embodiment of the present invention, the step of client executing corresponding with current server can also include：
Interrelating effect according to described video information adjustment described association advertising message.
Wherein, described adjustment interrelating effect can be the placement position of association advertising message of adjustment input, release time
Interval etc., the embodiment of the present invention is not specifically limited, and described interrelating effect is mainly used in improving the input efficiency of association advertisement, makes
The relatedness that must associate between the multiple advertisements in advertising message is higher.By wide according to the described association of described video information adjustment
The interrelating effect of announcement information, strengthens the relatedness between association advertising message, thus improving the input efficiency of advertisement.
Further, in the embodiment of the present invention, the step of client executing corresponding with current server can also include：
According to described video information and the described advertising message meeting default extraction conditions, export advertisement putting instruction.Wherein, described wide
Accuse the input throwing in instruction for advertisement.By according to described video information and the described advertisement letter meeting default extraction conditions
Breath, output advertisement putting instruction, the advertising message making input is preferential to associate advertisement, and other qualified advertisements are taken second place,
Thus improving the input efficiency of advertisement.
Further, in the embodiment of the present invention, the step of client executing corresponding with current server can also include：
When detect throw in described association advertising message when, stop receive update player instruct wherein, described renewal player
Instruct and be used for increasing or decreasing player.For example, when client is thrown in public service ads 1, then do not received interpolation player
Instruction.By when detect throw in described association advertising message when, stop receive update player instruction, realize throw in close
During connection advertising message, suspend the renewal operation to player, improve association advertisement delivery effect, thus improving the input effect of advertisement
Rate.
For the embodiment of the present invention, specific application scenarios can be as follows, but not limited to this, including：As user circle
The video information of advertisement to be put when 9 videos are thrown in face simultaneously, was obtained every 10 minutes, to be put according to 4 getting
The video information of advertisement, video information includes respectively：2- " happy base camp ", 4- " CBA match ", 5- " Snow White ", 7- is " many
Draw A dream ", 2,4,5,7 are respectively player identification information, " happy base camp ", " CBA match ", " Snow White ", " Duola A
Dream ", respectively video content information, according to video content information generate advertisement parameters, respectively variety-full frame input, basketball-
Yao Ming-lower right corner is thrown in, cartoon-children's stories-full frame input, and animation-Japan-lower left corner is thrown in, and sends advertisement putting request, request
In carry 2- variety-full frame input, the input of the 4- basketball-Yao Ming-lower right corner, the full frame input of 5- cartoon-children's stories-, 7- animation-day
Basis-the lower left corner is thrown in, and receives advertisement putting request response, carries 2- chewing gum advertisement 1,4- chewing gum advertisement 2 in response
Portion, 5- chewing gum advertisement 3,7- chewing gum advertisement 4, release sequence corresponding to player identification information is 2-4-5-7, throws in
Time is the middle time point throwing in fixing duration in video, and Adjustment effect is to be set to fly into screen by the appearance of association advertisement
The lower right corner, output throws in instruction, and chewing gum is thrown in the lower right corner that time point in the middle of the happy base camp for the instruction flies into screen
Advertisement 1, throws in after finishing, and indicates that the time point in CBA mid game flies into the lower right corner input chewing gum advertisement 2 of screen
Portion, by that analogy, when in throwing in association advertisement process, does not receive the instruction increasing or decreasing player.
Further, implementing as Fig. 1 methods described, embodiments provides a kind of input dress of advertisement
Put, as shown in figure 3, described device includes：Receiving unit 31, judging unit 32, extraction unit 33, transmitting element 34.
Receiving unit 31, for receiving more than one advertisement putting request, carries in described advertisement putting request and needs to be thrown
Put multiple video informations of advertisement.
Wherein, multiple video informations of advertisement to be put are carried in described advertisement putting request, described advertisement putting please
The video information of multiple advertisements to be put can be comprised, the concrete number embodiment of the present invention does not limit, and described video can in asking
Think the video information that the video information of all players inputs or part player are thrown in, the embodiment of the present invention is not
It is specifically limited, described video information is the player video information throwing in or will throw in of advertisement to be put, described
Video information is used for video data or the live flow data that unique mark is thrown in, and the embodiment of the present invention is not specifically limited, described
The advertisement putting sending asks to ask for an advertisement putting, includes video information in an advertisement putting request.
Judging unit 32, is used for judging whether association advertising message corresponding with described video information, described association
Advertising message is the multiple advertising messages that there is association between advertising message.
Wherein, described association advertising message is the multiple advertising messages that there is association between advertising message, and described association is wide
Announcement information is the multiple advertising messages that there is direct or indirect dependency between advertising message, and associates between advertising message
There is specific release sequence or specific input rule, described dependency includes content relevance, i.e. the content of multiple advertising messages
It is related.Described video information can be that quantity is corresponding or content is corresponding with the corresponding relation of association advertising message,
When quantity and content meet simultaneously, preferential with quantity, the embodiment of the present invention is not specifically limited.
Extraction unit 33, if judge there is association advertisement letter corresponding with described video information for judging unit 32
Breath, then extract described association advertising message.
Wherein, the association advertising message of described extraction includes the release sequence between multiple advertisements, and with video information pair
The release time answered.
Transmitting element 34, for sending advertisement putting request response, carries described video in described advertisement putting response
Information and described association advertising message.
Wherein, described video information and described association advertising message, described advertisement are carried in described advertisement putting response
Throw in request response and can comprise a video information and associate advertising message, and video information can also be included and associate extensively
Announcement information, the embodiment of the present invention is not specifically limited.
It should be noted that its of each functional unit involved by a kind of delivery device of advertisement provided in an embodiment of the present invention
He accordingly describes, and may be referred to the corresponding description of method shown in Fig. 1, will not be described here.
A kind of delivery device of advertisement provided in an embodiment of the present invention, receives more than one advertisement putting request, institute first
State the multiple video informations carrying advertisement to be put in advertisement putting request, then judge whether and described video information
Corresponding association advertising message, if existing, extracts described association advertising message, sends advertisement putting request response, described wide
Accuse to throw in response and carry described video information and described association advertising message.Believe with the video in same user interface at present
Breath throw in advertisement relevance relatively low, do not have rule to compare, the embodiment of the present invention pass through advantage distillation server present in
Video information corresponding association advertisement is it is achieved that preferential throw in the association advertisement existing, thus improving the input efficiency of advertisement.
Further, implementing as Fig. 2 methods described, embodiments provides the input of another kind of advertisement
Device, as shown in figure 4, described device includes：Receiving unit 41, judging unit 42, extraction unit 43, transmitting element 44.
Receiving unit 41, for receiving more than one advertisement putting request, carries in described advertisement putting request and needs to be thrown
Put multiple video informations of advertisement；
Judging unit 42, is used for judging whether association advertising message corresponding with described video information, described association
Advertising message is the multiple advertising messages that there is association between advertising message；
Extraction unit 43, if judge there is association advertisement letter corresponding with described video information for judging unit 42
Breath, then extract described association advertising message；
Transmitting element 44, for sending advertisement putting request response, carries described video in described advertisement putting response
Information and described association advertising message.
Described extraction unit 43, if be additionally operable to judging unit to judge there is not association corresponding with described video information extensively
Announcement information, then according to described video information, extract the advertising message meeting default extraction conditions.
Wherein, described default extraction conditions can be not overlapping for the release time point of the advertising message of input, can also be
Advertising message corresponding with video information, can also according to pre-set the advertisement of the correlation forbidding throwing in from different players
Deng the embodiment of the present invention is not specifically limited.
Described transmitting element 44, is additionally operable to send advertisement putting request response, carries in described advertisement putting request response
There are described video information and described advertising message.
Described receiving unit 41, specifically for receiving advertisement putting request, receives advertisement putting request, described advertisement putting
The player identification information of advertisement to be put and the advertisement parameters corresponding with described player identification information are carried in request, when
When described advertisement putting request number is 1, described player identification information number is not 1；
Described judging unit 42, is used for judging whether association advertising message corresponding with described advertisement parameters.
Wherein it is possible to according to adline, advertisement position parameter, advertisement putting coefficient etc. carry out judging whether with described
Advertisement parameters corresponding association advertising message.By judging whether association advertising message corresponding with described advertisement parameters,
Improve the degree of accuracy extracting advertising message, simplify extraction step.
Described extraction unit 43, if for there is association advertising message corresponding with described advertisement parameters, extract described
Association advertising message；
Described transmitting element 44, for sending advertisement putting request response, carries described in described advertisement putting response
Player identification information and described association advertising message.
It should be noted that each functional unit involved by delivery device of another kind provided in an embodiment of the present invention advertisement
Other accordingly describe, and may be referred to the corresponding description of method shown in Fig. 2, will not be described here.
The delivery device of another kind provided in an embodiment of the present invention advertisement, receives more than one advertisement putting request first,
Carry multiple video informations of advertisement to be put in described advertisement putting request, then judge whether to believe with described video
Ceasing corresponding association advertising message, if existing, extracting described association advertising message, if not existing corresponding with described video information
Association advertising message, then according to described video information, extract and meet the advertising message of default extraction conditions, send advertisement putting
Request response.With at present the advertisement relevance that the video information of same user interface is thrown in relatively low, there is no rule compared with, this
Bright embodiment passes through association advertisement corresponding with video information present in advantage distillation server, in the feelings not associating advertisement
Under condition, extract and meet pre-conditioned advertising message it is achieved that provide the extraction priority principle of different advertisements for extraction, thus
Improve the input efficiency of advertisement.
Device embodiment described above is only that schematically the wherein said unit illustrating as separating component can
To be or to may not be physically separate, as the part that unit shows can be or may not be physics list
Unit, you can with positioned at a place, or can also be distributed on multiple NEs.Can be selected it according to the actual needs
In the purpose to realize this embodiment scheme for some or all of module.Those of ordinary skill in the art are not paying creativeness
Work in the case of, you can to understand and to implement.
Through the above description of the embodiments, those skilled in the art can be understood that each embodiment can
Mode by software plus necessary general hardware platform to be realized naturally it is also possible to pass through hardware.Based on such understanding, on
That states that technical scheme substantially contributes to prior art in other words partly can be embodied in the form of software product, should
Computer software product can store in a computer-readable storage medium, such as ROM/RAM, magnetic disc, CD etc., including some fingers
Order is with so that a computer installation (can be personal computer, server, or network equipment etc.) executes each enforcement
Example or some partly described methods of embodiment.
Finally it should be noted that：Above example only in order to technical scheme to be described, is not intended to limit；Although
With reference to the foregoing embodiments the present invention is described in detail, it will be understood by those within the art that：It still may be used
To modify to the technical scheme described in foregoing embodiments, or equivalent is carried out to wherein some technical characteristics；
And these modification or replace, do not make appropriate technical solution essence depart from various embodiments of the present invention technical scheme spirit and
Scope.
Claims (6)
1. a kind of put-on method of advertisement is it is characterised in that include：
Receive more than one advertisement putting request, in described advertisement putting request, carry multiple video letters of advertisement to be put
Breath；
Judge whether association advertising message corresponding with described video information, described association advertising message be advertising message it
Between there are multiple advertising messages of association；
If there is association advertising message corresponding with described video information, extract described association advertising message；
Send advertisement putting request response, in described advertisement putting response, carry described video information and described association advertisement letter
Breath.
2. method according to claim 1 is it is characterised in that methods described also includes：
If there is not association advertising message corresponding with described video information, according to described video information, extraction meets default
The advertising message of extraction conditions；
Send advertisement putting request response, carry in described advertisement putting request response described video information and described meet pre-
If the advertising message of extraction conditions.
3. method according to claim 1 it is characterised in that described video information include player identification information and with institute
State advertisement parameters corresponding to player identification information；
Described judge whether corresponding with described video information association advertising message include：
Judge whether association advertising message corresponding with described advertisement parameters；
If described presence association advertising message corresponding with described advertisement parameters, extract described association advertising message and include：
If there is association advertising message corresponding with described advertisement parameters, extract described association advertising message；
Described transmission advertisement putting request response includes：
Send advertisement putting request response, in described advertisement putting response, carry described player identification information and described association
Advertising message.
4. a kind of delivery device of advertisement is it is characterised in that include：
Receiving unit, for receiving more than one advertisement putting request, carries advertisement to be put in described advertisement putting request
Multiple video informations；
Judging unit, is used for judging whether association advertising message corresponding with described video information, described association advertisement letter
Cease the multiple advertising messages for there is association between advertising message；
Extraction unit, if judging there is association advertising message corresponding with described video information for judging unit, extracts
Described association advertising message；
Transmitting element, for sending advertisement putting request response, carry in described advertisement putting response described video information and
Described association advertising message.
5. device according to claim 4 it is characterised in that
Described extraction unit, if be additionally operable to judging unit to judge there is not association advertisement letter corresponding with described video information
Breath, then according to described video information, extract the advertising message meeting default extraction conditions；
Described transmitting element, is additionally operable to send advertisement putting request response, carries described in described advertisement putting request response
Video information and described advertising message.
6. device according to claim 5 is it is characterised in that carry advertisement to be put in described advertisement putting request
Player identification information and the advertisement parameters corresponding with described player identification information；
Described judging unit, specifically for judging whether association advertising message corresponding with described advertisement parameters；
Described extraction unit, if specifically for there is association advertising message corresponding with described advertisement parameters, extract described pass
Connection advertising message；
Described transmitting element, specifically for sending advertisement putting request response, carry in described advertisement putting response described in broadcast
Put device identification information and described association advertising message.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610827414.0A CN106385606A (en) | 2016-09-14 | 2016-09-14 | Advertisement putting method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610827414.0A CN106385606A (en) | 2016-09-14 | 2016-09-14 | Advertisement putting method and device |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN106385606A true CN106385606A (en) | 2017-02-08 |
Family
ID=57935738
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610827414.0A Pending CN106385606A (en) | 2016-09-14 | 2016-09-14 | Advertisement putting method and device |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN106385606A (en) |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107133814A (en) * | 2017-03-31 | 2017-09-05 | 北京奇艺世纪科技有限公司 | A kind of advertisement carousel method and device |
| CN107169785A (en) * | 2017-03-31 | 2017-09-15 | 北京奇艺世纪科技有限公司 | A kind of advertisement placement method and device |
| CN108108996A (en) * | 2017-11-29 | 2018-06-01 | 北京百度网讯科技有限公司 | Advertisement placement method, device, computer equipment and readable medium in video |
| CN110197395A (en) * | 2019-05-10 | 2019-09-03 | 深圳市伯亿传媒有限公司 | Content dynamic monitoring and controlling method and relevant apparatus are launched in a kind of advertisement |
Citations (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101405733A (en) * | 2006-01-23 | 2009-04-08 | 查查搜索公司 | Mobile device targeted advertising |
| CN101601060A (en) * | 2006-12-29 | 2009-12-09 | 诺基亚公司 | providing advertising content to at least one communication terminal |
| KR100938398B1 (en) * | 2008-10-13 | 2010-01-22 | 박연호 | Internet advertisement system using target word and operating method thereof |
| CN102568441A (en) * | 2012-01-18 | 2012-07-11 | Ut斯达康通讯有限公司 | Method for implementing split screen type intelligent advertisement platform |
| CN104137131A (en) * | 2011-12-28 | 2014-11-05 | 英特尔公司 | Real-time topic-relevant targeted advertising linked to media experiences |
| CN105453579A (en) * | 2013-08-07 | 2016-03-30 | 汤姆逊许可公司 | Apparatus, server, and method for providing conversation topic |
| CN105847956A (en) * | 2016-04-25 | 2016-08-10 | 乐视控股（北京）有限公司 | Advertisement putting method and device |
-
2016
- 2016-09-14 CN CN201610827414.0A patent/CN106385606A/en active Pending
Patent Citations (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101405733A (en) * | 2006-01-23 | 2009-04-08 | 查查搜索公司 | Mobile device targeted advertising |
| CN101601060A (en) * | 2006-12-29 | 2009-12-09 | 诺基亚公司 | providing advertising content to at least one communication terminal |
| KR100938398B1 (en) * | 2008-10-13 | 2010-01-22 | 박연호 | Internet advertisement system using target word and operating method thereof |
| CN104137131A (en) * | 2011-12-28 | 2014-11-05 | 英特尔公司 | Real-time topic-relevant targeted advertising linked to media experiences |
| CN102568441A (en) * | 2012-01-18 | 2012-07-11 | Ut斯达康通讯有限公司 | Method for implementing split screen type intelligent advertisement platform |
| CN105453579A (en) * | 2013-08-07 | 2016-03-30 | 汤姆逊许可公司 | Apparatus, server, and method for providing conversation topic |
| CN105847956A (en) * | 2016-04-25 | 2016-08-10 | 乐视控股（北京）有限公司 | Advertisement putting method and device |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107133814A (en) * | 2017-03-31 | 2017-09-05 | 北京奇艺世纪科技有限公司 | A kind of advertisement carousel method and device |
| CN107169785A (en) * | 2017-03-31 | 2017-09-15 | 北京奇艺世纪科技有限公司 | A kind of advertisement placement method and device |
| CN108108996A (en) * | 2017-11-29 | 2018-06-01 | 北京百度网讯科技有限公司 | Advertisement placement method, device, computer equipment and readable medium in video |
| CN110197395A (en) * | 2019-05-10 | 2019-09-03 | 深圳市伯亿传媒有限公司 | Content dynamic monitoring and controlling method and relevant apparatus are launched in a kind of advertisement |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN103747298B (en) | Method and device for replacing video advertisement program of television | |
| CN102843589B (en) | Intelligent advertisement cut system and intelligent advertisement inserting method | |
| CN108924662B (en) | Continuous microphone interaction method, device, equipment and storage medium | |
| CN105007527B (en) | Data live broadcasting method and device | |
| CN104519124A (en) | Allocation method and device of virtual resources | |
| CN107371054B (en) | Bullet screen processing method and device | |
| US20250126318A1 (en) | Methods and systems for providing primary content and secondary content | |
| CN106385606A (en) | Advertisement putting method and device | |
| CN105959819A (en) | Information push method and information push system | |
| US12328485B2 (en) | Message processing using a client-side control group | |
| CN111818354B (en) | Animation configuration method, animation playback method, animation configuration device, animation playback device, animation configuration system, animation playback system, and media | |
| CN107181970A (en) | A kind of method that advertisement terminal automatically generates playlist | |
| CN112770131A (en) | Live broadcast room red packet processing method, device, equipment and storage medium | |
| CN106851346A (en) | The distribution method and device of TV red packet | |
| CN110909241B (en) | Information recommendation method, user identification recommendation method, device and equipment | |
| CN106341735A (en) | Information pushing method and device | |
| CN115086689B (en) | Virtual live broadcast management method, electronic equipment and computer storage medium | |
| CN106656951A (en) | Advertisement putting method, client, server and system | |
| US20170134806A1 (en) | Selecting content based on media detected in environment | |
| CN105915932A (en) | A method and device for pushing an appointment message | |
| CN106658052A (en) | Advertisement putting method and advertisement putting device | |
| CN113242439B (en) | Data processing method, device, system and storage medium | |
| US9621937B1 (en) | Ad selection in opt-in media experience based on multiple group membership and participation | |
| CN107690082A (en) | A kind of information shows method and device across screen | |
| CN105979361B (en) | A kind of method and system based on video flowing real-time intelligent implantation information |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| WD01 | Invention patent application deemed withdrawn after publication | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20170208 |