BRPI1101266A2 - Method and system to synchronize and enable the interactivity of program content and advertising on television with interactive media such as the Internet, mobile and social networks, implemented through software. - Google Patents

Abstract

METHOD AND SYSTEM FOR SYNCHRONIZING AND ALLOWING THE INTERACTIVITY OF ADVERTISING AND PROGRAMMATIC CONTENT BETWEEN COMMUNICATION MEDIA SUCH AS TELEVISION, INTERNET, SOCIAL NETWORKS AND IMPLEMENTED MOBILE THROUGH SOFTWARE. The present patent corresponds to an integrated technological solution that involves a system and process of synchronization between the programmatic and advertising content broadcast on television, through time (date; hour, minutes, seconds and milliseconds), with a web system and / or mobile applications that allow the provision of more information and interactivity related to the displayed content; method and system make it possible for interactive mini-applications on web, mobile and social networks to be presented in sync with the programming and advertising grid broadcast by television stations, the purpose of which is to present information and enable the relationship between viewers, programming and advertisers by allowing synchronized interaction with all content shown by the TV broadcaster, on a national or regional network.

Description

METHOD AND SYSTEM FOR SYNCHRONIZING AND ALLOWING INTERACTIVITY OF PROGRAM CONTENT AND ADVERTISING PUBLISHED IN INTERACTIVE MEDIA SUCH AS THE INTERNET, MOBILE AND SOCIAL NETWORKS, IMPLEMENTED THROUGH SOFTWARE.

Application field.

The present invention relates to a method and system for synchronizing program content and television advertising via mobile devices, the Internet and social networks.

The method and system enables interactive widgets on web, mobile and social media platforms to be presented to the user in synchronization with the programming and advertising grid served by TV broadcasters. This way, the user can get detailed, additional and interactive information about the program content and advertisements displayed on the TV. Examples of information and interaction made possible by this method and system are: advertiser location, price query, detailed product information and additional videos, product and service acquisition, comment posting, social content dissemination, registration for participation in contests and promotions, collective purchases, payments, among countless other possibilities.

Interactive information and content related to advertising and program content displayed on TV is made available synchronously (date, time, minutes, seconds and milliseconds) via software and displayed on mobile devices such as mobile phones, smartphones,

tablets; PCs, iPads, laptops, desktops, or any device connected to the internet.

This method and system consists of: mobile platform applications, web applications and social networks, server systems and subsystems, and portals for interaction with third parties involved in the process.

Application field.

The field of application of this method and system is focused on mass media applied in

numerous sectors, mainly directed to the advertising segment.

Increasing the amount of time devoted to content consumption on interactive media such as internet and mobile has reduced the attention span of the television consumer. For this reason, in some European countries, investments in internet advertising are higher than in television. The United States follows the same trend and, in Brazil, the fastest growing media in 2010 was the Internet.

Mobile, smartphone, tablet and notebook penetration in Brazil and worldwide is growing exponentially. Consumers share their television time with these devices, and use them to find out more information about TV content and messages that interest them.

Television as the most penetrated means of communication in Brazil, currently does not allow interactivity between its viewers, programming and advertisers. The purpose of this patent is to bring interactivity and customer relationships through social media to television without the need for significant infrastructure investments.

State of the art.

Traditional media face the challenge of increasing interactivity with their audience. Due to the spread of the internet, there are some initiatives to unite TV with the internet.

One such initiative is Google TV (http://www.gooale.com/tv) and another is Yahoo! Connected TV (http://connectedtv.yahoo.com/). These softweres are installed next to the operating system of the TV itself, or a Set Top Box connected to the TV, and allow the user to access the internet and use applications that connect to the internet, but using the TV itself. These applications connect to the internet, but currently do not have a methodology for synchronizing with TV program content or advertising.

Other initiatives are content delivery systems for a TV through applications installed on the TV's optional system or set top boxes connected to the TV (eg Apple TV, Roku, etc.). Through these systems, the user interacts with menus on the TV itself and selects movies, programs, and content they want to watch. However, there is no interaction or synchronization with open-air cable television broadcasting or programming.

As is well known, there are a variety of sales and advertising implementation systems, processes, and software on the market, as well as various forms of media synchronization through telephone, fax, email, SMS, which allow users to interfere in the content of the programming. The interactivity is also already realized through remote control and electronic game consoles, which allows the user to take ownership of the transmitted object so that he can play, record and program to watch the program content at any time, for example:

The patent application PI0106484-3 entitled "INTERACTIVE PARTICIPATION SYSTEM ON TV PROGRAMS FROM CELL PHONE MESSAGES", is particularly a system that promotes the interactive participation of people in various television programs, whether in the areas of journalism, sports, entertainment, education and others, by sending questions and answers in the form of written messages generated on the cell phone itself; It operates with TDMA, CDMA and GSM technology, and the technology can be used by broadcasters such as pay-TV or cable; the system includes an operator, represented by the module, and a TV station, represented by the module, which use, as an interface, a proprietary system, represented by the module; the operator may operate on TDMA / CDMA / GSM systems by means of corresponding mobile handsets; In the operator module there is also an operator messaging server, which is activated by said mobile phones and exchanges information with the proprietary system, as well as with the customer service / ticketing system and with the prepaid subscribers; The proprietary system includes an administration, maintenance and monitoring module, as well as a participation data and statistics module, a CDR generation module and, finally, a message posting module on the TV. the TV station (2).

Patent application PI0200376-7, entitled "INTERACTIVE PRINCIPLE CELL PHONE SYSTEM", deals with a system embedded within the mobile phone that enables the participating public to participate in real time, once the number of the vehicles has been stored. participants in the region can then directly access the calling program, and for example vote in a national poll. It consists essentially of an interactive cell phone, can receive the incoming telephone signal by activating its alphanumeric panel, programming the desired numbers in it. Since the information processed internally, and simply by pressing the send key, automatically follows via the transmission channel, connecting directly with the communication vehicles.

Patent application MU7502472-1, entitled "DISTRIBUTED INTERACTIVE HYPERERMY SYSTEM", aims to enable / interactivity in TV programs by offering their broadcasters or service providers hyperbases of information and services sent over the network. conventional two-way communication (eg telephone network) and received by users through microprocessor devices (eg programming.

Patent Application PI0200376-7, entitled "INTERACTIVE PRINCIPLE CELL PHONE SYSTEM". Especially from a system embedded within the mobile phone that enables real-time participation of the participating public, which, once the number of participating media vehicles in the region has been stored, can then directly access the program making a call. , and for example, vote in a national poll. It consists essentially of an interactive cell phone, can receive the incoming telephone signal by activating its alphanumeric panel, programming in it the desired numbers. Since the information processed internally, and by simply pressing the send key, automatically follows via the transmission channel, connecting directly with the communication vehicles.

Patent application MU8401500-4 entitled "INTERACTIVE MOBILE MOBILE PHONE SESSION MOBILE PANEL", belonging to the technology sector of electronic panels disposed indoors, as well as other appropriate locations and comprises a suitable panel structure in dimensions of approximately 0.9m in width by 0.2m in height and 0.06m in thickness in thin and light metal plate fixed by a handle made of leather on the body of a person and carried by the internal atmosphere of parties in general, being characterized by a surface on which there is an LED display or electronic journal, which shows messages or flirtatious 'torpedoes' sent via cell phone by the patrons. At the top of the equipment there is an audio output, for the connection of a headset in which through a beep informs the arrival of a new message or 'torpedo'. On its side are the access buttons, which are controlled by the operator and responsible for the system control and allow to select the equipment functions, and control the messages (depending on the content) to be displayed or not, because through of. The operator has previous access to the messages and can release them to the electronic newspaper or not, and on the same side is the on and off button, responsible for controlling the power supply of the system. .

Oppedidepatente PI0402551-2, entitled "ELECTRONIC CLASSIFIED ADS SYSTEM USING CELL PHONE PHONE". It is characterized by a client / server application between the mobile device and an ad receiving server, which must be interconnected by a data network operating over the cellular telephone network and optionally complemented by an Internet and / or Intranet network. Upon receipt of the advertisement the system shall be able to process the protocol used to send the advertisement, process the advertisement, place it in a queue in order of arrival and send it to at least one of the outputs namely: video b) Internet site c) Wap site d) Paper publication.

Patent application PI0404802-4, entitled "INTERACTIVE MOBILE MOBILE PANEL FOR DEMONSTRATION OF CELL OR PERIPHERAL PHONE MESSAGES" Belongs to the technology of the portable electronic panel industry and comprises a suitable panel structure with reduced dimensions in thin and light metal sheet fixed by A handle made of leather or synthetic material on a person's body and is held by the operator (a). It is characterized by a surface on which there is an LED display or electronic journal, showing messages or 'torpedoes' sent via cell phone by visitors. Pre - programmed party or keyboard or PC messaging for street advertising. At the top of the equipment there is an audio output, for the connection of a headset in which through a beep informs the arrival of a new message or 'torpedo' shown in a display (8). On its side are the operator-controlled access buttons (a) and a DIN 05-pin connector or similar for connecting a programming keyboard, as well as a DB9 RS485 connector or similar if required to connect to a PC to pre-program the messages to be displayed, and on the same side, is installed the power button, responsible for controlling the power supply of the system.

The patent application MU8900033-1 U2, is an improvement introduced in radio equipped with a device for tuning and execution, via internet access, of national and international broadcasters, which uses for that, their hadware and accompanying software.

Patent application PI0301396-0, which deals with software for internet shopping logistics, which consists of a web-based system that makes it technically and commercially possible for a logistics company to enter into a business with companies interested in quotation services, purchasing and distributing products, practically outsourcing this type of service. The logistics system for internet purchases is divided into twelve steps. It has the advantage of offering the customer a practical, versatile and inexpensive way to complete all the steps involved in a purchasing system.

The lost patent PI9906952-0 A2, entitled "PROCESS TO EASY PROGRAMMING A CONTROL DEVICE, SOFTWARE PROGRAM THAT IS CONTAINED IN A COMPUTER-READY MEDIA, PERFORMING CONTROL DEVICE, SOFTWARE OBJECT IT IS CONTAINED IN A COMPUTER-READY MEDIA ON AN INTERNET SITE, AND A USER'S ENABLING PROCESS TO CUSTOMIZE CONTROL OF AN APPLIANCE ", an Internet-based service is provided to update a programmable control device. An Internet site contains links to the device's subordinate control and feature option information that can be transferred to programmable control as a graphical user interface (GUI). "A user interface is provided on the site for the user to easily specify. and subsequently selectively download the interface and control information that is available to the target device.The website also contains links to other configuration and macro providers, such as system integrators that provide interfaces based on an inventory of user controllable equipment, aficionados who share settings and macros they find useful, and so on.

Patent application PI0301396-0 A2, entitled Ό INTERNET SHOPPING LOGISTICS SOFTWARE Consists of a system via the Internet that enables technically and commercially the intermediation between a logistics company and companies interested in quotation, purchasing and product distribution services, practically outsourcing this type of service. The logistics system for internet purchases is divided into twelve stages. It has the advantage of offering the customer a practical, versatile and inexpensive way to complete all the steps involved in a purchasing system.

Patent application PI0411346-2 A2, entitled "METHOD, SYSTEM AND SOFTWARE FOR INTEGRATIVE COMMUNICATION AND ANALYSIS", relates to a method, system and software for interactive communication to a user in response to user-generated electrical signals include : (A) providing an interactive display to the user representative of target item lists; (B) receiving user-generated electrical signals in response to the interactive display; (C) processing and- converting the detected electrical signals into digital data; and (D) analyzing the digital data associated with user selection from one of the target item lists presented to the user using interactive display. Steps (A) through (D) are iteratively repeated, based on a hierarchical list of target item lists presented to the user for selecting a target item desired by the user. Existing systems already known in the market do not allow the user to have synchronized access to the most detailed information of the products / services served in TV advertising campaigns, such as manufacturer or advertiser data, sales locations, price, suppliers, etc. Thus, in order to have access to this information the user will have to do a parallel search or contact the television station.

The same happens with transmitted program contents, so that the user has synchronized access to detailed information of places, people, indexes, objects, etc., will have to perform his own search.

The collaborative perspective of users producing content that breaks the verticality still prevalent in traditional analogue television systems is still very precarious in the market, it is not effectively and satisfactorily realized for the consumer.

Interactivity with familiar TV content is accomplished through email, SMS, fax, remote control, and game consoles, but there is no iteration process from a mobile device, web, or networks. which holds a widget (a widget is a component of a graphical user interface (GUI), which includes specific windows, buttons, menus, icons, scrollbars, etc. that allows a direct, appropriate, and continuous channel with programming and advertisers of various media (such as TV, Radio, Film, Print, indoor and outdoor.

Technical innovation. In order to offer technical alternatives to meet these needs, the author developed a method and system to solve the problems mentioned above.

The invention is an interactivity solution for mobile / web / social networking environments, and can be considered a revolution in the relationship between viewers, program and advertisers by allowing synchronized interaction to all content displayed by the TV broadcaster over time (date, minutes , seconds and milliseconds), in national or regional network.

The intention extends the level of design and production of advertising for web and mobile platforms.

The service adds value to traditional television advertising formats, expands the amount and type of information served, connects consumers to innovative brands and products, and represents significant revenue growth for broadcasters and advertising agencies.

The inventor's system utilizes specific content delivery techniques related to software technology-backed advertising to bring interactivity, social media and a significant increase in revenue to television without the need for significant infrastructure investments.

One of the innovations of the inventor's system and method is the use of software installed on mobile devices or available via the web and integrated into social networks that allows the presentation of content synchronized with programming and advertising on TV or other traditional media. (such as radio, print media, etc.) without the need for interaction with the TV or Set Top Box.

Content is presented on a SECOND SCREEN, other than TV, to the user. In this case, it is possible to receive additional information from an advertisement without interfering with the experience of other viewers to the same TV. In another example, users can interact with a football match widget on their smartphones or personal tablets while commenting on their online social networks about the match, without interfering on the TV screen.

Another difference is the use of premeditated synchronization via TEMPORAL METHOD (date, hour, minutes, seconds, and milliseconds) to synchronize content related to TV programming and advertising, making it available on mobile and web platforms.

A third difference is the use of TV Advertising Sync for a personal use platform, such as a smartphone, tablet, PC, notebook, desktop, or any internet-connected device.

Thus, as an illustrative example we can cite the products advertised in soap opera merchandising. The product information announced at that time by this application system may be made available in detail on the user's mobile phone, or even enabling the sale of the product at the same time, using a new strategy to enable the use of data generated by TV for instant availability on users' mobile devices. The system enables the active and mutual participation of the user (viewer-sender-receiver) in the content through the internet, in real time, that takes place under collaborative conditions of content production by the user.

System Description and Drawings.

In order to have a perfect understanding of what has been developed, illustrative drawings are attached to which numerical references are made together with the following detailed description, where:

Description of Figure 01 - Inventor Method and System Components.

The "METHOD AND SYSTEM FOR SYNCHRONIZING AND ALLOWING INTERACTIVITY OF PROGRAM CONTENT AND ADVERTISING PUBLISHED IN INTERNAL MEDIA LIKE THE INTERNET, MOBILE AND SOCIAL NETWORKS, IMPLEMENTED THROUGH THE FOLLOWING SOFTWARE. 01

(A) A Broadcaster Portal, where the broadcaster or its affiliates specifies their programming grid and allocates time slots for advertisers and advertisements, according to their grid to be televised. This portal can be implemented in web language or as desktop software.

(B) An advertiser portal, where the advertiser or advertiser's advertising agents (advertising agencies) submit content and widgets to be synchronized with the TV network's programming. This portal can be implemented in web language or as desktop software. (C) The Content Synchronization and Distribution system. This system: 1. Receives and stores information from the Issuer and Advertiser Portals; 2. Organizes synchronization of content and widgets submitted by advertisers; 3. Distributes content and widgets to Mobile, Web and Social Networking applications; 4. Manage and update app versions and widgets across all portals and apps. This system is made up of Database subsystems. Web1 Servers Load and Traffic Distributors, Content Delivery Managers, Application Managers, and more.

(D) Mobile app, which will be used by the public / user to receive content and widgets synchronized with the TV programming. Several versions of Mobile Applications will be developed for mobile phones, smartphones, tablets and other mobile devices. Each version will be developed in language and platform most appropriate for the operating system of the devices in question.

(E) Web application, which will also be used by the public / user to receive content and widgets synchronized with the TV programming. Versions or variations of Web Applications will be developed to support the most commonly used web browsers in the industry.

(F) Social Networking application, which will also be used by the public / user to receive content and widgets that are in sync with TV programming. Applications will be developed for the most used social networks in the market, in language and platform most appropriate to each network. Figure 02 presents a macro view of the System:

Process V. Customer / Advertiser hires production agency to create and develop advertising campaign. Agency buys synchronized television inserts from the system developed by the inventor. Agency produces TV commercial and mini application (widget) specially developed for the inventor's system.

Process 2: Television network, using the Broadcaster Portal, frees up space related to its programming grid for inserting widgets. Producing agency submits widget on Advertiser Portal. And the system homologates widget releasing for placement.

Process 3: Content and widget are made available via components of the Content Distribution and Synchronization System.

Process 4: When advertising or related TV shows are televised, content is viewed by the user through the Mobile App, Web App, or Social Networking App. This content and its widget are also available for viewing and future use.

Figure 03 presents a view of the installation, configuration and use of the Mobile Application by the user.

Process 1: User installs the Mobile Application developed by the inventor.

Process 2: The application is updated, and required. Process 3: The user signs up if necessary.

Process 4: The application checks the internet connection.

Process 5: The app checks GPS connectivity and telephone network triangulation to determine the user's geolocation.

Process 6: The schedule schedule of television stations is updated in the application.

ad widgets index / syllabus, is presented to the user in sync with the television programming.

Process 8: The user selects an item from the programming grade, triggering his widget goes through a check and update process if necessary and is presented to the user. The widget presents content / advertisement information to the user.

user, the widget presents application settings options. The user configures the application. The widget displays result of interaction.

Figure 04 presents an overview of the use of Web Applications or Social Networks.

Process 1: User accesses inventor system via web interface or via social network.

Process 7: The programming grid, with a Process 9: User interacts with the widget. Process 10: Depending on the interaction of Process 2: The programming grid, with an advertiser's widgets / programmatic content index, is presented to the user in sync with the television programming.

Process 3: The user selects an item from the schedule grid by triggering its widget. The widget presents content / ad information to the user.

Process 4: The user interacts with the widget. Process 5: Depending on user interaction, the widget presents options for configuring the inventor's system web application. The user configures the inventor's system web application. The widget displays result of interaction.

Figure 5 - Full system view.

Figure 5 presents a complete view of the system and method of the invention.

Figure 6 - Objective and macro concept of the invention.

Figure 6 presents the purpose of the invention and a macro view of the user experience.

The technology to Synchronize and Enable the Interactivity of Advertising and Program Content between Media such as Television, Internet, Social Networks and Mobile Implementing through Software is characterized by the following elements.

5 r \

The system allows quick and easy access from

user to the commands available in the application. The user, through a mobile application, web or social networks, has access to notifications, ads and widgets presented in sync with the national or regional programming grid of one or more television stations.

These widgets present information related to the content of advertising or programming displayed on TV and allowing interactivity according to the needs of advertisers, their respective advertising agencies and TV broadcasters.

The placement of an advertising applet on the specific platform, developed by the inventor, conditioned for sale and release by the television broadcaster, as well as approval of technical norms and standards.

As for its technology, the invention utilizes native and non-native languages and features provided by platforms of mobile device manufacturers, operating system manufacturers, web browsers, social networking APIs (eg Facebook). .

Access via Brower, Web, for each query the information in Real Time or through time, in other words, date, time, minutes, seconds and predetermined milliseconds.

Widgets can be developed by third parties based on a Software Development Kit (SDK), which is a package that includes tools (APIs, scripting language, manuals, and graphical user interface). necessary for software developers to implement applications that complement an operating system, adding value to that system, which will be made available by the holder of the invention. The system allows the user to suspend this communication process so that the messages generated on the TV to his mobile phone are available only when he sets, regardless of whether he is in front of a TV set, providing options for the user to navigate and handle operations interactively with the system itself.

The user can have access to the information provided in the widget developed by the user regardless of being in front of a TV set.

The system allows users to store and separate information of interest to access it faster later, allowing interactivity with the content available on their mobile device.

Examples of System Usage. Example 1:

User is watching television: Television is broadcasting on a car advertisement;]

User picks up his smarthphone (connected to the internet and GPS);

User selects inventor application on his smarthphone.

User selects within the app the TV channel they are watching.

Only previously registered channels that purchased the software will be made available to the user. Channels that have not purchased this software will not be able to make this system available to users. Application shows a list of the latest TV programming items on the screen (items are initially displayed as text, icons, or graphics describing the TV programming ad or block. Programming grid items can be: commercials, soap operas, TV news programs). , or any TV show, insertion, or merchandising).

Content being served on TV at that time will be first in the display list on the mobile device. So when a commercial (or any other program) that was being shown on the TV ends, another commercial enters the grid. In seconds / milliseconds, the app shows the new item (commercial or other program) that appeared on the tv at the top of the line of programming. The other items on the grid go down a little, giving way to the new item on TV at that time. This sync happens without the need for user interaction. So when the commercial ends and a soap opera enters. The app automatically, in seconds / milliseconds, updates the list and shows the novel item at the top of the list. And in the soap opera, the protagonist appears sipping a soda. The app automatically updates itself and shows the soda item at the top of the schedule list, pushing the other items down.

Example a:

The widget available on the mobile device can be accessed by the user as follows:

User is at home watching television;

Television broadcasts a commercial for a car that interests the user. User picks up his smartphone (connected to the internet);

User selects inventor app on his smartphone;]

User selects within the app the TV channel they are watching.

App shows a list with the latest TV programming items on screen;

The item on TV this time is on the list first;

User selects in the app the item related to the advertisement that interests him.

An advertising-specific widget (applet) is presented to the user within the app developed by the inventor;

This widget shows a more detailed video of the advertising content, also shows links to the product and manufacturer's website, addresses related to this content / product such as suppliers, phones. (The widget can contain any information, media or interactivity that the advertiser develops for this widget).

User watches the video in the widget within the app on his smarthphone and then presses / clicks the phone number provided in the widget to call an advertiser phone center and schedule a test drive.

Example 3:

The system also allows the user interactivity with the program content of the TV station, as an example we can mention the case of a football match being broadcast on real time TV: User is watching a football match on TV;

User picks up his tablet (eg. Ipad) and selects the inventor's application;

Application shows list / schedule grid, with current football match at the top of the list; User selects the football match from the a- list presented;

Football match widget is presented to the user.

Widget shows, via graphical interface / text, the score of the game, who scored the goals, the last moves, and other information of the match.

Widget allows user to post comments directly to their Facebook page, Orkut, Twitter and other social networks;

Widget also allows user to select / select players to leave the field and players to enter the field;

Widget also informs players that most other users want them in and players out;

Commercial or merchandising inserts during the soccer match are displayed as advertisements within the soccer widget;

Example 4: The system also allows user interactivity with the content available in the media, as an example we can mention the case of a soap opera being broadcast on TV in real time:

User is watching his favorite soap opera on TV;

User picks up his notebook and enters the inventor's (or application's) website;

User selects the TV channel they are watching (optional).

Web application shows the grid of the tv channel, with the soap opera airing at the top of the list;

User selects the soap opera watching; Novel widget is shown to the user. Widget shows a synopsis of the current chapter, information and photos of key actors, characters, and other information from the novel and chapter;

Widget allows the user to comment, in real time, their opinions about what is going on in the soap opera;

Widget also shows comments from other users (general public or only those selected by the user, as a friend, depending on the option in settings);

Widget lets you sync comments with other social networks like Twitter, Facebook, Orkut, etc.

It is to be understood that the present patent of the present invention is illustrated by way of demonstration and not principal inventive character of the object whose protection has now been claimed. Accordingly, it remains that the above mentioned invention patent is in accordance with Articles 8 and 11 of Industrial Property Law No. 9,279 of 14/05/1996, taking into account all the necessary and indispensable requirements for the patent application. in the molds of privilege of invention, because it is a creation.

In all these respects, the object of the present patent application deserves the protection as privilege of invention that is now claimed, of all exports are the following its claims.

Claims (10)

1 - "METHOD AND SYSTEM FOR SYNCHRONIZING AND ALLOWING INTERACTIVITY OF PROGRAM CONTENT AND PUBLICITY ADVERTISED IN THE MEDIA TELEVI - ARE WITH INTERACTIVE MEDIA AS INTERNET, MOBILE AND SOCIAL NETWORKS, IMPLEMENTED THROUGH, A SOLUTE SOLUTION". involves system synchronization of program content and television advertising with users' mobile devices, such as mobile phones, smartphones, tablets, laptops, desktops, or any device with internet access through time ( date, hour, minutes, seconds and milliseconds), with a web system and / or mobile applications that allow interactivity related to the content displayed. 2 - "METHOD AND SYSTEM FOR SYNCHRONIZING AND ALLOWING INTERACTIVITY OF PROGRAM AND ADVERTISING IN INTERNAL TELEVISION AS INTERNET, MOBILE AND SOCIAL NETWORKS, IMPLEMENTED THROUGH". because it allows the synchronized interaction of advertising and content displayed by the TV station to be performed in Real Time or through time, in other words, predetermined date, time, minutes, seconds and milliseconds. 3 - "METHOD AND SYSTEM FOR SYNCHRONIZING AND ALLOWING INTERACTIVITY OF PROGRAM AND ADVERTISING IN INTERNAL TELEVISION AS INTERNET, MOBILE AND SOCIAL NETWORKS, IMPLEMENTED THROUGH". It is also characterized by a system that allows the relationship between viewers, programming and advertisers by allowing synchronized interaction to all content displayed by the TV station, through time (date, time, minutes, seconds and milliseconds), in national or regional network. 4 - "METHOD AND SYSTEM FOR SYNCHRONIZING AND ALLOWING INTERACTIVITY OF PROGRAM AND PUBLICITY ADVERTISED IN INTERACTIVE MEDIA SUCH AS INTERNET, MOBILE AND SOCIAL NETWORKS, IMPLEMENTED THROUGH. 3), also characterized by an application system that allows users to have access to advertising information and program content being generated in the media, such as TV, and made available on their own mobile devices, on a variety of platforms, allowing for more detailed access to products or content for those who can perform later operations such as advertiser location, related sites and businesses, pricing, outlets, etc. 5 - "METHOD AND SYSTEM FOR SYNCHRONIZING AND ALLOWING INTERACTIVITY OF PROGRAM AND ADVERTISING IN INTERNAL TELEVISION AS INTERNET, MOBILE AND SOCIAL NETWORKS, IMPLEMENTED THROUGH. 3, and 4), also characterized by having interactive gadgets on web platforms, mobile and social networks, presented in sync with the programming and advertising grid broadcast by television stations. 6. "METHOD AND SYSTEM FOR SYNCHRONIZING AND ALLOWING INTERACTIVITY OF PROGRAM AND PUBLICITY ADVERTISED IN INTERACTIVE MEDIA SUCH AS INTERNET, MOBILE AND SOCIAL NETWORKS, IMPLEMENTED THROUGH THE DEFENSE,". , 2, 3, 4, and 5), also characterized by having widgets that present information related to the content of advertising or programming displayed on TV and allowing interactivity according to the needs of advertisers, their respective advertising agencies and TV stations. 7. "METHOD AND SYSTEM FOR SYNCHRONIZING AND ALLOWING INTERACTIVITY OF PROGRAM CONTENT AND ADVERTISING PUBLISHED IN INTERACTIVE MEDIA SUCH AS INTERNET, MOBILE AND SOCIAL NETWORKS, IMPLEMENTED THROUGH. 2, 3, 4, 5 and 6), also characterized - The system allows the user to suspend this communication process, so that the messages generated on the TV to his mobile phone are available only when he defines, providing options for the navigate and handle operations interactively with the system itself. 8. "METHOD AND SYSTEM FOR SYNCHRONIZING AND ALLOWING INTERACTIVITY OF PROGRAM AND PUBLICITY ADVERTISED IN INTERACTIVE MEDIA SUCH AS THE INTERNET, MOBILE AND SOCIAL NETWORKS, IMPLEMENTED THROUGH. 2, 3, 4, 5, 6 and 7), also featured - The system allows the user to store and separate the information of interest for faster access later, allowing interactivity with the content 10 available on their device mobile. 9. "METHOD AND SYSTEM FOR SYNCHRONIZING AND ALLOWING INTERACTIVITY OF PROGRAM AND PUBLICITY ADVERTISED IN INTERACTIVE MEDIA SUCH AS INTERNET, MOBILE AND SOCIAL NETWORKS, IMPLEMENTED THROUGH. 2, 3, 4, 5, 6, 7 and 8), also characterized by the use of software installed on mobile devices or available via the web or social networks on a SECOND SCREEN, different from the TV. This software allows the presentation of content synchronized with programming and advertising on TV, or other traditional media (such as radio, print, etc.) without the user interacting with the TV or directly Set Top Box, The user can receive additional information from an advertisement without interfering with what other previous users are watching on the same TV, and the user can also interact with a widget from a football match and comment on it. time on your online social networks about leaving without interfering with the TV screen. 10. "METHOD AND SYSTEM FOR SYNCHRONIZING AND ALLOWING INTERACTIVITY OF PROGRAM AND PUBLICITY ADVERTISED IN INTERACTIVE MEDIA SUCH AS INTERNET, MOBILE AND SOCIAL NETWORKS, IMPLEMENTED THROUGH. 2, 3, 4, 5, 6, 7, 8 and .9), also characterized by the use of premeditated synchronization via TIME METHOD (date, hour, minutes, seconds and milliseconds) to synchronize content related to programming 'and TV advertising by making it available on mobile or web platforms, as well as using the synchronization of TV PUBLIC CONTENT to a personal platform such as a smartphone, tablet, PC, motebook, desktop or any internet-connected device.