KR101910458B1 - Method of providing ppl advertisement information based on n-screen - Google Patents

Abstract

There is provided an N-screen based PPL advertisement information providing method capable of displaying information on a PPL advertisement product or storing it in an interested advertisement list without being disturbed by viewing of broadcast contents. The method includes receiving PPL advertisement arrangement list information including an advertisement name, a storage address of an advertisement file, and advertisement time information for at least one product, and receiving the PPL advertisement arrangement list information from the PPL Displaying the PPL advertisement arrangement list information in synchronization with a broadcast content corresponding to the advertisement arrangement list, including an advertisement name and a storage address of the advertisement file for at least one product included in the displayed PPL advertisement arrangement list information, And displaying the product information on the at least one item included in the interest advertisement list based on the storage address of the advertisement and the advertisement file.

Description

[0001] METHOD OF PROVIDING PPL ADVERTISEMENT INFORMATION BASED ON N-SCREEN [0002]

The present invention relates to a method for providing PPL advertisement information, and more particularly, to a method for providing PPL advertisement information in an N-screen based environment.

The Product Placement (PPL) advertising technique exposes products of a specific company to various accessories such as cars, clothes, bags, and shoes used by characters appearing in movies, dramas, music videos or games, And the reality of the brand. FIG. 1 shows an embodiment of a PPL advertisement. Since the products 110-1 and 110-2 are directly exposed to the broadcast content, advertisements can be naturally performed even during the broadcast. Therefore, It is possible to increase the advertisement opportunity for broadcast contents.

In addition, demand for VOD (Video On Demand) services such as IPTV is increasing explosively, and the PPL advertisement market is growing more and more. And to be able to get it.

These PPL advertising techniques have the advantage of being highly publicized in terms of being able to deliver promotional messages naturally and effectively to consumers focused on entertainment contents. In other words, it is effective in promoting consumers' psychological rejection and disbelief that they feel in advertising, and it is highly effective against cost.

In the conventional PPL advertisement technique, only one PPL advertisement related to one or two goods is performed in one scene of broadcast contents. It is difficult for viewers to have interest in multiple products at the same time, and there is a difficulty in multiple selection when considering bi-directionality. Also, since viewers are short of time to expose their products even if they try to search for information by clicking directly on the products being advertised through the PPL advertisement technique, information about the products can not be checked in detail, and even if they are selected, , It is necessary to move to a separate dedicated page. Therefore, it is interfered with the viewing of the broadcasting, and in the case of VOD broadcasting, it also interferes with the immersion such as stopping the viewing of the contents. Therefore, There are not many cases that lead to purchases in comparison to advertising costs.

For example, even if a product is introduced through the PPL advertising technique that attracts attention in an urgent drama, it is not often the case to click and purchase. In addition, in a TV environment, it is generally possible to select one remote control per TV, so it is difficult to select various items according to individual preferences when a plurality of people watch.

Korean Patent Laid-Open No. 10-2008-0055689 ("Marketing System Using Video Contents and Its Method ", Kim, Jong-Kyung, Kim,

In order to solve the above-mentioned problem, research has been conducted on a method of transmitting additional information related to a PPL advertisement together with broadcast contents. However, since additional information related to PPL advertisements is displayed together with a display device such as a broadcast content, There has been a problem that the screen must be displayed separately or in a separate screen in order to display information.

SUMMARY OF THE INVENTION It is therefore an object of the present invention to solve the above-mentioned problems by providing a PPL advertisement arrangement list information synchronized with a PPL advertisement arrangement list so that the PPL advertisement can be viewed independently or independently of the TV, Thereby providing PPL advertisement information on the goods linked with the broadcast contents without interfering with the viewing of the broadcast contents, and providing the PPL advertisement for the linked goods even after the viewing of the broadcast is terminated. PPL advertisement information providing method.

Another object of the present invention is to provide a PPL advertisement that can advertise only products that can be visually displayed on a screen such as a car, a watch, or a necklace, Screen-based PPL advertisement information providing method capable of advertising products that are difficult to be displayed on the screen.

The method for providing PPL advertisement information based on N-screen according to an embodiment of the present invention includes receiving PPL advertisement arrangement list information including an advertisement name of at least one product, a storage address of an advertisement file, and advertisement time information Displaying the PPL advertisement arrangement list information in synchronization with the broadcasting contents corresponding to the PPL advertisement arrangement list on the basis of the advertisement time information, displaying an advertisement for at least one product included in the displayed PPL advertisement arrangement list information A step of including a name and a storage address of an advertisement file in an interest advertisement list and a step of displaying product information on at least one item included in the interest advertisement list based on the advertisement name and the storage address of the advertisement file .

According to the N-screen-based PPL advertisement information providing method described above, PPL advertisement arrangement list information including at least one of an advertisement name, a storage address of an advertisement file, So that it is possible to watch advertisement contents or search for information while broadcasting independently of the TV. Thus, it is possible to provide advertisements and related information associated with the broadcast content without interfering with viewing of the user ' s broadcast content.

Further, unlike conventional PPL advertisements that can only advertise products that can be visually displayed, in the present invention, a product list in which PPL advertisements are synchronized in time with broadcast contents is displayed on the N-screen of each user terminal, It is also possible to advertise difficult goods.

In addition, if a plurality of products are simultaneously advertised in one scene, the viewer may not be aware of whether or not the PPL advertisement is transmitted to some of the products on which the PPL advertisement is displayed. Therefore, if the list of the transmitted goods is displayed on the personal terminal together with the advertisement viewing history during the broadcasting of the user, the probability of accessing the advertisement can be expected to be increased later.

1 is a conceptual diagram of an advertisement content display method using a PPL advertisement technique.
2 is a flowchart illustrating a method of providing N-screen based advertisement information according to an exemplary embodiment of the present invention.
3A is an exemplary diagram of providing a table form of PPL advertisement arrangement list information.
FIG. 3B is an exemplary view of providing an image form of PPL advertisement arrangement list information. FIG.
4A is an embodiment of a method for providing N-screen based advertisement information according to an embodiment of the present invention.
FIG. 4B shows an embodiment in which the screen is switched in FIG. 4A.
5 is an exemplary view of an interest advertisement list per user.

While the invention is susceptible to various modifications and alternative forms, specific embodiments thereof are shown by way of example in the drawings and will herein be described in detail.

It should be understood, however, that the invention is not intended to be limited to the particular embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

The terms first, second, etc. may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component. And / or < / RTI > includes any combination of a plurality of related listed items or any of a plurality of related listed items.

It is to be understood that when an element is referred to as being "connected" or "connected" to another element, it may be directly connected or connected to the other element, . On the other hand, when an element is referred to as being "directly connected" or "directly connected" to another element, it should be understood that there are no other elements in between.

The terminology used in this application is used only to describe a specific embodiment and is not intended to limit the invention. The singular expressions include plural expressions unless the context clearly dictates otherwise. In the present application, the terms "comprises" or "having" and the like are used to specify that there is a feature, a number, a step, an operation, an element, a component or a combination thereof described in the specification, But do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, or combinations thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Terms such as those defined in commonly used dictionaries should be interpreted as having a meaning consistent with the meaning in the context of the relevant art and are to be interpreted in an ideal or overly formal sense unless explicitly defined in the present application Do not.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In order to facilitate the understanding of the present invention, the same reference numerals are used for the same constituent elements in the drawings and redundant explanations for the same constituent elements are omitted.

The method of providing PPL advertisement information based on N-screen according to an embodiment of the present invention is characterized in that, in an N-screen environment including at least one personal terminal associated with a TV, And the PPL advertisement composition list information is synchronized with the broadcast content and is outputted through each user terminal in real time while the user terminal manages the interest advertisement list of the advertisement selected by the user among the received PPL advertisement information, It is possible to maximize the advertising effect by enabling advertisement exposure at any time before, during, and after the content is broadcasted.

That is, at the time when the broadcast content is broadcasted, the interested goods are firstly selected from among the products provided with the PPL advertisement, and after the viewing of the broadcast content is completed, the interested advertisement list is provided to enable access to the products, . In addition, in a TV environment, it is generally possible to select one TV terminal with one remote controller, so that it is difficult to select various items according to individual preferences when a plurality of people watch. Thus, this problem can be solved if an N-screen environment is utilized that utilizes the user's personal terminal associated with the TV.

In addition, the N-screen-based PPL advertisement information providing method according to an embodiment of the present invention displays a list of items in a PPL advertisement in time synchronization with broadcast contents on each N-screen, It is possible to advertise the products which are difficult to be displayed in the market.

FIG. 2 is an information flow diagram of a broadcast content output apparatus and an N-screen terminal apparatus in a method of providing N-screen based advertisement information according to an exemplary embodiment of the present invention. FIG. And FIG. 3B is an example of providing an image form of PPL advertisement arrangement list information.

2, the broadcast content output apparatus 210 transmits PPL advertisement program list information of programs received from the broadcasting network or the communication network to a terminal used by a plurality of users including a TV, that is, an N-screen terminal apparatus 220 (S200). The N-screen terminal 220 may store the received PPL advertisement organization list information (S210). Here, the PPL advertisement arrangement list information may include an advertisement name included in the advertisement content metadata, a storage address of the advertisement file, and advertisement time information on which scene the advertisement is displayed.

Subsequently, the broadcast content output apparatus 210 reproduces the broadcast content (S220). When the scene containing the advertisement is displayed during the reproduction of the broadcast content, the N-screen terminal uses the transmitted advertisement time information to synchronize with the broadcast content so that the user can separately recognize at least one product list, (S250). Here, the display format can be either text or image format, and the synchronization is performed through the PPL advertisement time information received before the start of the broadcast content.

The user can access the advertisement product while watching the broadcast content, watch the additional advertisement, search for the product information, and reach the purchase (S260). Here, all the advertisement access history information of the user is stored and managed in the N-screen terminal (S280). For example, if a plurality of personal terminals (pads, phones) and the like are registered in the smart TV through the pairing step, management is performed for each user at each terminal in the subsequent viewing.

After the broadcast content ends (S230), the user can view, browse or purchase (S240) the advertisement through the advertisement and the product information with respect to the advertisement product in the past, and click to access the product information, (S270), and the PPL advertisement arrangement list information (S280).

3A and 3B, the PPL advertisement arrangement list information provided to the user through the N-screen terminal may be provided in a table form of FIG. 3A or an image form of FIG. 3B. Among the broadcast contents, the entire list in which the advertisement is to be displayed is listed by time or location, and the advertisement content metadata is analyzed together with the description of the advertisement target product to visualize the information of the advertisement content and provide it to the user.

Referring to FIG. 3A, the exposure time may be set a plurality of times, such as a K5 automobile and a Hershey necklace. The PPL advertisement organization list information may be continuously stored and managed by the N-screen terminal apparatus, and the user access history information on the PPL advertisement organization list information may also be stored and managed.

FIG. 4A illustrates an embodiment of a method for providing N-screen based advertisement information according to an exemplary embodiment of the present invention, and FIG.

As shown in FIG. 4A, at the time when at least one item 411, 412, 413 is displayed on the broadcast content display apparatus 410, the displayed N-screen terminal apparatus 420 may display at least one 422, and 423 corresponding to the products 411, 412, and 413, respectively, and are provided at the same time. The user can directly view a product through an action such as clicking an image including link information in the N-screen terminal device, and can watch an advertisement, participate in an event, or purchase at the same time. However, according to the method of providing PPL advertisement information based on N-screen according to an embodiment of the present invention, the conventional PPL advertisement may not be invisible goods such as perfume 424 due to time dependency. It can be a target.

As shown in FIG. 4B, when the screen is switched, new goods 431, 432, 433, and 434 are displayed on the broadcast content display device 430. 4A, only the necklace merchandise information 442 is left using the provided PPL advertisement time information, and the remaining merchandise is switched according to the synchronization. Accordingly, only the goods information 441, 442, 443, and 444 corresponding to the goods 431, 432, 433, and 434 displayed on the broadcast content display device 430 are displayed on the N-screen terminal device.

Here, the actions taken by a plurality of users are managed by the advertisement access history in the N-screen terminal device for each user. In particular, if you do not have access to the product information directly, you can save it in the list of interest advertisements and select it if you want to view it later. In order to select a list of interested advertisements, 1) drag the image and move it over the list of interest advertisement icons, 2) store one click as interest advertisement list, 2-click to access product information, 3) There is a method of providing an approach image and an interest advertisement list moving image separately. In addition, through the various selection methods, at least one of the goods information about the goods displayed in the broadcast contents can be stored in the interest advertisement list.

5 is an exemplary view of an interest advertisement list per user.

As shown in FIG. 5, the interest advertisement list can be managed for each user, and can be accessed at any time after the reproduction of the broadcast content is terminated. An interest advertisement list 1 510 including interest items 511, 512, and 513 is created and managed in the N-screen terminal device 1 used by the user 1 and the N-screen terminal device 2 used by the user 2 includes an interest advertisement 521 and 522 are created and managed and an interest advertisement list 3 530 including interest goods 531 and 532 is generated in the N-screen terminal 3 used by the user 3 And managed.

6 is a flowchart illustrating a method of providing PPL advertisement information based on N-screen according to an embodiment of the present invention.

As shown in FIG. 6, the method for providing PPL advertisement information based on N-screen according to an embodiment of the present invention includes a step of generating a PPL advertisement information including at least one advertisement name, And receives the arrangement list information (S610). May be directly received through a broadcasting network, or may be transmitted through a broadcasting contents display device.

Thereafter, the PPL advertisement arrangement list information is displayed in synchronization with the PPL advertisement arrangement list based on the advertisement time information (S620). When outputting based on the advertisement time information, the PPL advertisement organization list information about the commodities included in the screen of the broadcast content displayed on the broadcast content display apparatus may be displayed on the N-screen terminal apparatus.

In step S630, an advertisement name and a storage address of the advertisement file for at least one product included in the displayed PPL advertisement organization list information may be included in the interest advertisement list. At the same time as viewing the broadcast content, related product information can be checked. However, in order to prevent the flow of the broadcast content, the address of the advertisement and the advertisement file may be stored in the list of interest advertisements during the viewing of the broadcast content. Thereafter, it may display the product information of at least one product included in the interest advertisement list based on the advertisement name and the storage address of the advertisement file (S640).

101-1: PPL advertisement product 101-2: PPL advertisement product
410: broadcast content display apparatus 420: N-screen terminal apparatus
430: broadcast content display device 440: N-screen terminal device
510: Advertisement Listings 1 520: Listing Ads
530: Interesting Advertisement List 3

Claims (10)

A method of providing N-screen based Product Placement (PPL) advertisement information in an N-screen terminal device including a first screen and at least one second screen associated with the first screen,
Receiving the PPL advertisement arrangement list information associated with the content displayed on the first screen by the N-screen terminal; And
And displaying the PPL advertisement arrangement list synchronized with the content displayed on the first screen on each of the one or more second screens based on the PPL advertisement arrangement list information,
The P-PL advertising arrangement list including information corresponding to the one or more goods at the time when the N-screen terminal device displays one or more goods related to the contents displayed on the first screen is automatically Synchronously displayed on each of the second screens,
Wherein the PPL advertisement arrangement list includes advertisement time information for each of the one or more goods,
Wherein the PPL advertisement arrangement list is updated based on the advertisement time information and displayed on each of the second screens,
Wherein the advertisement time information for each of the one or more goods represents an exposure start time and an exposure end time for each of the one or more goods,
Wherein the first screen and the at least one second screen are provided in different apparatuses,
A method for providing N-screen based PPL advertisement information. The method according to claim 1,
Wherein the PPL advertisement arrangement list information further comprises one or more of an advertisement name, an advertisement link address or an image for one or more goods associated with the content displayed on the first screen.
delete The method according to claim 1,
Further comprising processing an action of a user viewing an advertisement, participating in an event, or purchasing, for one or more items included in the PPL advertisement arrangement list displayed on each of the one or more second screens, A method for providing advertisement information. 5. The method of claim 4,
Wherein the operation of viewing the user's advertisement, participating in an event, or purchasing the user is performed while the content is being displayed on the first screen, or displayed on each of the second screens after the content displayed on the first screen is terminated. A method for providing N-screen based PPL advertisement information. The method according to claim 1,
Further comprising generating a per-user interest advertisement list based on a user's access to one or more goods included in the PPL advertisement organizing list displayed on each of the one or more second screens. Information delivery method. The method according to claim 6,
Wherein the user interest advertisement list includes at least one of displaying at least one item of merchandise information for at least one merchandise to be accessed by the user from among merchandise information for at least one merchandise included in the PPL advertisement arrangement list displayed on each of the second screens Screen-based PPL advertisement information providing method. 8. The method of claim 7,
Wherein the display of the one or more items of information to be accessed by the user is displayed on each of the second screens while the contents are displayed on the first screen or after the contents displayed on the first screen are finished, A method for providing N-screen based PPL advertisement information. The method according to claim 1,
Wherein the first screen is provided in a device viewed by a plurality of users,
Wherein each of the one or more second screens is provided in an apparatus used by an individual user. A first screen and at least one second screen associated with the first screen
An N-screen terminal device for providing N-screen based Product Placement (PPL) advertisement information,
A storage unit for receiving and storing the PPL advertisement composition list information associated with the content displayed on the first screen; And
And a display unit for displaying a PPL advertisement arrangement list synchronized with the content displayed on the first screen on each of the one or more second screens based on the PPL advertisement arrangement list information,
The PPL advertisement arrangement list including information corresponding to the one or more goods is automatically synchronized without user's access at the time that one or more goods associated with the content displayed on the first screen is displayed, Respectively,
Wherein the PPL advertisement arrangement list includes advertisement time information for each of the one or more goods,
Wherein the PPL advertisement arrangement list is updated based on the advertisement time information and displayed on each of the second screens,
Wherein the advertisement time information for each of the one or more goods represents an exposure start time and an exposure end time for each of the one or more goods,
Wherein the first screen and the at least one second screen are provided in different apparatuses,
N-screen terminal.

Images