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Cespedes et al., 1990 - Google Patents

Managing multiple channels

Cespedes et al., 1990

Document ID
3459100135956679612
Author
Cespedes F
Corey E
Publication year
Publication venue
Business Horizons

External Links

Snippet

Channel management is supposed to be a cooperative marketing activity. Manufacturers augment their direct sales channels with indirect channels of distribution to reach different segments more efficiently and effectively. Resellers carry the manufacturer's line because …
Continue reading at go.gale.com (other versions)

Classifications

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    • G06Q10/00—Administration; Management
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    • G06Q10/00—Administration; Management
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q50/00—Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
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